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Audi TechTalk: Green Technology
Sustainability as a crucial dimension of performance
Electric, efficient and emotionally appealing: 
Audi Q4 e-tron and Q4 Sportback e-tron



Audi Summer Tour 2021: Digital season kick-off with FC Bayern soccer stars

The coronavirus pandemic is unfortunately still preventing exciting soccer events from being held in front of large crowds in Germany. Thanks to the Audi Summer Tour, however, FC Bayern fans will still be able to experience their favorite stars this year. Fans from all over the world are invited to take part in the preparations for the season digitally and enjoy rare glimpses behind the scenes.

Partnership with energy providers: Audi funding expansion of renewable energy to increase the number of charging stations in Europe that use green power

The company’s vision is absolutely clear: Audi wants to become a provider of carbon-neutral mobility. To achieve this goal, the company is partnering with energy providers to support the expansion of renewable energy sources. The aim is to work with these different partners to build new wind and solar farms in various European countries by 2025, which together are expected to generate around 5 terawatt hours of additional green power. This corresponds to an installed capacity of about 250 new wind turbines. The aim is for the proportion of electricity generated from renewable sources by the cooperation partners to increase along with the increasing proportion of electric cars. The first project, a solar park in the German state of Mecklenburg-Vorpommern, is being developed in collaboration with the German utility company RWE. The plant will come on stream in 2022 and is designed for a total capacity of 170 million kilowatt hours. Encompassing nearly 420,000 solar panels, it will be one of the largest independent solar parks in Germany. Further projects are to quickly follow.

Lights of Europe! The Audi Sommerkonzerte 2021: open air & digital

This year’s Audi Sommerkonzerte are taking place between 1 and 4 July 2021 as an open-air festival in Ingolstadt with the motto “Lights of Europe.” On 2 July, worldwide audiences can also experience the Audi Sommerkonzerte in digital form. At the invitation of the artistic director and star violinist Lisa Batiashvili, high-caliber artists will gather in Ingolstadt to celebrate the cultural diversity of Europe through their delight in playing and experimenting. Audi invites audiences to experience together the return of the arts to the stage. Admission to all concerts will therefore be free this year.

Living and breathing transformation: Audi employees talk about how they are committed to progress

From vehicle manufacturer to mobility service provider: Audi is currently undergoing the biggest transformation in the company’s history. The focus here is on digitalization, sustainability and electric mobility. But it is not just about technology – but also about mindset and attitude. At Audi employees now talk about how they are experiencing and shaping change and progress within the company.

Regenerative Design: Audi at Design Shanghai 2021 in cooperation with Stella McCartney

In 2021 Audi is once again represented at Design Shanghai as Headline Partner. At this design fair, the Four Rings brand is showing its focus on forward-looking, sustainable solutions. The fair stand impressively demonstrates the use of recycled materials in the Audi e-tron GT quattro as well as in Stella McCartney’s innovative products. The fair takes place from 3 to 6 June 2021 in the Shanghai World Expo Exhibition & Convention Center.

Artemis GmbH will drive the new innovation management at Audi

Artemis started out as a beacon project, and in the last few months has rapidly speeded up the transformation of the Volkswagen Group and especially of Audi. Alexander Hitzinger’s team set up the development of the innovative Artemis model outside the usual structures and processes, and in its conceptual phase it has laid the foundation for forward-looking technology in cooperation with CARIAD and AUDI AG. Now the project team will take a new course. As a center of competence for fast, modern development processes, Artemis GmbH will move even closer to Audi’s Technical Development and reinforce the new innovation management.

Peatland ecosystems as long-term carbon stores: Launch of the regional “CO2-Regio” feasibility study

Thanks to their high content of organic matter, peatland ecosystems are highly efficient carbon stores capable of storing more carbon dioxide than woodland covering an equivalent area. This is why the Audi Environmental Foundation and an alliance of regional municipalities, cities and administrative districts are joining forces with the EU’s LEADER* support program to fund a study researching the greenhouse gas offsetting capacity of peatland, woodland and humus. The study also aims to outline how regional farmers can repurpose their land for alternative uses and be financially rewarded for their efforts.

Audi pilots concept for quick charging

Audi is driving its transformation as a provider of sustainable premium mobility. The brand plans to ramp up its efforts by 2025 with a wide range of more than 20 fully electric models. The key to its success and the crux of this transformation is the availability of charging infrastructure. Audi is working on a concept for quick-charging for premium-level electromobility. A pilot project in the second half of the year will provide a specific outlook and a practical test for a possible serial roll-out.

Refined details: Audi gives the A1, A4, A5, Q7 and Q8 a sporty new look for the new model year

Audi is launching sales on May 20 of attractive equipment packages for the Audi A1 and stylish appearance packages for the Audi A4 and A5 – the new Audi Q7 and Q8 edition models will follow in summer. In addition to the “S line competition” equipment line, Audi has also enhanced the performance of the A1 Sportback 40 TFSI from 147 to 152 kW (207 PS).

Charging Stations and E-Cars: Audi Electrifies FC Bayern

FC Bayern and its partner Audi have installed 21 charging points for electric vehicles at the Allianz Arena. As of this summer, the charging infrastructure will gradually be expanded, allowing electric vehicles to soon be charged in other areas of the record-holding German champions’ stadium complex.

“The car will be like a concert hall and the passengers will be sitting in the middle of it.”

“For good sound, not only is measurement technique crucial, but a trained ear as well,” says Dr. Tobias Gründl. The head of Audi’s Sound and Acoustics Development department shines a light on what premium sounds like – and what makes Audi sound distinctive. With Sonos, Audi is presenting a new technology partner. In the future, the car will become a streaming center – and electromobility is driving the audio architecture of tomorrow.

Audi further extends the premium-mobility service ‘Audi on demand’ in Germany

A new subscription offer, a dedicated app and now more than 65 stations at German dealers: AUDI AG is pressing ahead with the expansion of its exclusive mobility service ‘Audi on demand’ and thus complementing its digital ecosystem around the automobile. In this way customers gain an even broader range of services that respond to their individual needs.

Recent press folders

Innovative technologies are the key to a sustainable future. When conducting its development activities, Audi not only relies on its own expertise, but also on strategic collaborations. Our goal is to advance smart green solutions together with our development partners, suppliers, and employees. That is why Audi is a founding partner of the Greentech Festival, an event that offers thought leaders in the fields of climate change mitigation and sustainability a platform to present and discuss their ideas in depth. And that is why we are also committed to greentech at many other levels: from expanding the use of renewable energy for carbon-neutral mobility to processing and recycling mixed automotive plastic waste to monitoring sustainability standards in the supply chain using artificial intelligence. Projects carried out by the Audi Environmental Foundation focus on filters to protect bodies of water from microplastics caused by tire wear and on removing plastic waste from rivers. The Audi think tank came up with the idea of an app that allows users to calculate and reduce their own transport-related carbon footprint. The “Audi TechTalk: Green Technology” will provide a detailed look at individual Audi projects focused on green technology. All the relevant information and press materials can be found here.
For Audi, the sound of the audio system and the acoustic properties of a car are central quality attributes. What began with a radio and a speaker has developed into immersive 3D sound for a holistic sound experience. Customers today expect an environment in the car that simultaneously relaxes, inspires, and fosters concentration on driving – without disruptive background noises and with signal, warning, and informational sounds that are harmonically attuned to each other. The “TechTalk: Sound & Acoustics” outlines the philosophy and methods behind sound development at Audi. We explain what constitutes the distinctive Audi sound and how Audi integrates the future possibilities of implementing acoustics in each specific model. You can find all information and press materials here.
The steering wheel is almost as old as the automobile itself. And it is a given that a vehicle will drive in the direction desired according to the motion of the steering wheel. But the technologies behind it are complex and have become increasingly sophisticated in recent decades. The developers at Audi are working on the perfect combination of dynamic handling and comfort. At the same time, steering assistance functions offer added safety and support in everyday driving – for changing lanes, swerving, and parking. As a result, the steering wheel is increasingly emerging as a communication device, moving away from the standard wheel and toward becoming a high tech command center.
Audi MediaCenter
For the first time the presentation of AUDI AG at Auto Shanghai 2021 is taking place with two partners at a shared trade-fair stand. Audi and its Chinese partner companies FAW and SAIC are showing no fewer than four world premieres: the brand-new Audi A6 e-tron concept vehicle and the all-round updated Audi Q5L, in addition the Audi A7L and an SUV study, still kept beneath a cover, named Audi concept Shanghai – the first two products made by a new partner, SAIC Audi.

Audi MediaTV


Audi Sommerkonzerte 2021

This year’s Audi Sommerkonzerte are taking place between 1 and 4 July 2021 as an open-air festival in Ingolstadt with the motto “Lights of Europe.” Together with high-caliber artists from all over Europe, Audi celebrates the return of the arts to the stage. On 2 July, worldwide audiences can also experience the Audi Sommerkonzerte in digital form.

Sustainability in the supply chain

New technologies as well as artificial intelligence contribute to a more transparent and sustainable supply chain at Audi.

Electric and efficient: Audi Q4 e-tron und Audi Q4 Sportback e-tron

With the Audi Q4 e-tron and the Q4 Sportback e-tron, the brand with the Four Rings presents its first purely electric cars in the compact segment. Under the expressively designed body, both SUVs offer a large interior, a high level of everyday usability, and a strong charging and driving performance. This film shows the new Audi Q4 e-tron und Audi Q4 Sportback e-tron driving through the streets of Lübeck.

Development of steering behavior at Audi

The steering wheel is the interface between the driver and the vehicle. In this video, Audi developer Carsten Jablonowski describes which properties are decisive for optimal steering behavior in Audi vehicles.

The latest Audi-Videos in 4k, world premieres and Audi-events on livestream.

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Audi x Design Shanghai 2021: trendsetters in regenerative design

Setting trends and leading the way at Design Shanghai 2021. Joined by design expert, Licheng Ling, and showcasing the fully electric Audi e-tron GT quattro *, we explore the world of regenerative design. With forward-thinking solutions, we are redefining luxury. #DesignShanghai # DesignShanghai2021 #ExperienceDesign #FutureIsAnAttitude #emobility -------------------- * Audi e-tron GT quattro: Power consumption combined: 19.6-18.8 kWh / 100km (NEDC ); 21.6-19.9 kWh / 100km (WLTP); CO2 emissions combined: 0 g / km. Information on fuel / electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. Further information:

Celebrating Progress | Regé-Jean Page & the Audi Q4 e-tron

We choose what we want our future to look like. So what's yours going to be? More info: #Audi #Q4e-tron #emobility #FutureIsAnAttitude -------- Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 17.8–15.8 (NEDC); 20.0–17.0 (WLTP); CO₂ emissions (combined) in g/km: 0. Power consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Audi Q4 Sportback e-tron: Power consumption (combined) in kWh/100 km: 17.9–15.6 (NEDC); 20.9–16.6 (WLTP); CO₂ emissions (combined) in g/km: 0. Power consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO2 emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Helmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany or available free of charge at

A story of progress: Stella McCartney

Changing the fashion world. Designer, Stella McCartney, is working every day to try and create a more sustainable future. From inspiration to sourcing to production - nature is at the core of everything she does. Combining technology and creativity to create magic. #Audi #FutureIsAnAttitude #DesignShanghai #DesignShanghai2021 #ExperienceDesign #emobility
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