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02/25/20

Models

From bottle to fabric: Seat upholstery made of PET

The fashion industry produces jewelry, clothes and bags from PET bottles. In addition, more and more furniture is being made from waste material such as paper shreds, plastic bottles and wood chippings. Audi is now offering seat upholstery made from recycled material for the new A3 for the first time.

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01/29/20

Company

Audi and Maisie Williams invite the world to “Let It Go” and embrace electric future in Game Day spot

Audi returns to the biggest night in American football with a musically-inspired, 60-second commercial called “Let It Go” featuring actor Maisie Williams. Williams takes the wheel of the all-new Audi e-tron Sportback to help kick off a global brand campaign about Audi’s long-term ambition to shape a new era of sustainable mobility. Created by global partner agency 72andSunny Amsterdam, the spot was directed by François Rousselet and marks the brand’s eleventh appearance at the game.

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01/29/20

Culture

Audi and the Berlinale present exciting arrivals and future perspectives on the Red Carpet

For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, with all-electric trips in its progressive and elegant fleet, Audi is setting an exciting scene for film festival celebrities on their way to the Red Carpet from 20 February to 1 March. The fleet includes the fully electric Audi e-tron* and two new plug-in hybrid models, the Audi A8 TFSI e* and A7 Sportback TFSI e*. With the Berlinale Open House program in the Audi Berlinale Lounge, Audi and the Berlinale are also jointly supporting dialogue on various perspectives that reflect dynamic issues of the future. Directly opposite the Berlinale Palast, festival fans and interested visitors will meet to experience interviews, discussions, music acts and interactive events connected with the Berlinale.

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01/28/20

Trends

Audi networks with traffic lights in Düsseldorf

Audi is moving ahead with networked traffic lights in Düsseldorf. After Ingolstadt, the city on the Rhine is the second in Europe in which Audi is introducing its Traffic Light Information service. At the end of January, Audi drivers will see information from around 150 traffic lights in their cockpit, thus increasing their chance of catching a “green wave”. By early summer most of the intersections in Düsseldorf, approximately 450 out of a total of some 600 installations, will be networked. Vehicle-to-infrastructure (V2I) services like Audi Traffic Light Information increase efficiency, convenience and safety on the roads.

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01/27/20

Models

Audi e-tron Charging Service: New price model and more favorable conditions at IONITY

One year after launching its own charging service, Audi is introducing a kWh-based price to the e-tron Charging Service that allows customers to charge their cars with quick-charge service provider IONITY. Here, e-tron customers benefit from heavily discounted rates with the transit rate at 31 cents per kilowatt hour used. Everyday usability is underlined by the fact that the number of countries and charging points connected has doubled since the market launch. With a contract, the premium charging service makes around 135,000 public charging points in 24 countries accessible. When driving abroad, customers can charge their cars according to the local purchasing conditions without any extra costs.

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01/21/20

Company

Audi provides sustainable mobility and charging solutions at World Economic Forum in Davos

Audi is once again presenting itself as a provider of sustainable premium mobility at this year’s World Economic Forum in Davos, thus supporting the Annual Meeting’s sustainability goals. The brand with the four rings is serving as the exclusive mobility partner for the 33rd time already and providing a fleet that is 90 percent electrified. The Audi models are charged with green electricity exclusively, using mobile charging containers made with used Audi e-tron* batteries that were developed specially for this purpose. Audi is continuously developing these green charging solutions.

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01/17/20

Technology

Audi invests around EUR 100 million in charging infrastructure at own sites

On its journey to becoming a provider of entirely CO₂-neutral premium mobility, Audi is making excellent progress at its own sites. By the middle of 2022, the premium brand will equip one in ten parking spaces with a possibility to charge electric cars, most of which will be accessible to the public. This independent concept is the largest charging infrastructure project carried out by a German employer. The investment provides Audi with a head start in terms of setup and operation expertise for the hardware and software of such charging concepts while also allowing the company to pilot a new business area of mobility.

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01/14/20

Sports

Audi and FC Bayern heading toward the future together

Audi and FC Bayern München are heading toward the future together: The two premium brands have been forming a strong team since 2002, and have prolonged and expanded the substance of their partnership until 2029. Audi is FC Bayern’s exclusive automobile partner. The next decade will be focused on strategic collaboration in the areas of innovative marketing and electrification. As a clear reference to this commitment, all licensed players of the record champion will receive an all-electric Audi e-tron in 2020.

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01/09/20

Company

Audi closes 2019 with a growth in deliveries of 1.8 percent

Despite challenging conditions, Audi can report a positive performance of deliveries to customers for 2019: Approximately 1,845,550 cars represent an increase of 1.8 percent. In all three core markets, the Four Rings delivered more automobiles in 2019 than in the previous year. In China, the company set a new record with a total of 690,083 vehicles delivered (+4.1%). In the United States, deliveries continued at the very high level of 2018 with an increase of 0.4 percent. And demand in Germany increased by 4.3 percent. In the month of December, the company delivered approximately 176,000 cars, 13.9 percent more than in December 2018.

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01/06/20

Technology

Mobility goes smart and individual: Audi at CES 2020

At the 2020 Consumer Electronics Show (CES), Audi will once again display exciting exhibits – from futuristic vision vehicles to technologies ready for series production. In doing so, the premium brand is defining the digital experience of the future. CES is one of the world’s biggest specialized fairs for consumer electronics and is considered to be an indicator of future topics. It will take place from January 7 to 10, 2020, in Las Vegas.

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12/16/19

Company

Showcase of Sustainability: The Audi Brand Experience Center at Munich Airport

Sustainable concepts for future sales: Recently, the company has been showing that economy and ecology do not contradict each other at the new Audi Brand Experience Center at Munich airport. The 3,580-square-meter building is a showcase for state-of-the-art energy and building technology. As an international training center for the Audi sales network and an event location, it functions as a role model and multiplier.

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12/13/19

Company

25 years of Audi RS: exclusive anniversary package

25 years of performance, prestige, and exclusiveness. A quarter of a century ago, the RS 2 Avant kicked off the success story of the Audi high-performance models. As a tribute to the first high-performance station wagon from Audi, Audi Sport GmbH is releasing an exclusive equipment package for the TT RS Coupé*, RS 4 Avant*, RS 5 Coupé*, RS 5 Sportback*, RS 6 Avant*, and RS 7 Sportback* models. The “anniversary package 25 years of RS” is now available for order.

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Recent press folders

02/20/20

Culture

Berlinale 2020

For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, with all-electric trips in its progressive and elegant fleet, Audi is setting an exciting scene for film festival celebrities on their way to the Red Carpet from 20 February to 1 March. With the Berlinale Open House program in the Audi Berlinale Lounge, Audi and the Berlinale are also jointly supporting dialogue on various perspectives that reflect dynamic issues of the future. Directly opposite the Berlinale Palast, festival fans and interested visitors will meet to experience interviews, discussions, music acts and interactive events connected with the Berlinale.

02/14/20

Sports

Formula E, Mexico-City E-Prix

After three consecutive victories, Audi Sport ABT Schaeffler had to settle for 6th place for Lucas di Grassi in the 2020 Formula E race in Mexico City. Teammate Daniel Abt was able to start the race after a massive accident in practice, thanks to a strong team performance.

01/28/20

Trends

Audi networks with traffic lights

Audi is the world’s first automotive brand to network its series-production models with city traffic lights. In the USA, Audi customers have already been using the vehicle-to-infrastructure (V2I) service Traffic Light Information since late 2016.

01/17/20

Sports

Formula E 2020, Santiago E-Prix

Formula E started 2020 with a spectacular race in Santiago de Chile. Lucas di Grassi from the Audi Sport ABT Schaeffler team thrilled the South American fans with a forward charge from 22nd place on the grid to seventh place.

All Press Kits

Audi MediaTV

02/18/20

Modelle

Audi RS Q3 und Audi RS Q3 Sportback on location

In Arvidsjaur, Sweden, the two high-performance SUVs show what quattro in ice and snow means: pure driving pleasure.

02/21/20

Kultur

Electrifying appearance by Audi at the Berlinale

Audi chauffeurs the stars of the Berlinale with their progressive, elegant and purely electric fleet to the red carpet. The Audi Berlinale Lounge is a hotspot for international stars!

01/29/20

Unternehmen

Audi | Let it go

Embracing the future starts with letting go of the past. Join Maisie Williams singing Disney's 'Let it Go' from Frozen, and Audi as we drive to a more sustainable tomorrow in an all new Audi e-tron Sportback . The only thing you might not be able to let go of, is this song.

02/04/20

Trends

Let it go - behind the scenes

With the musically inspired spot "Let it go", Audi entered the second phase of the global brand campaign and a further step into an era of electrified sustainability. What do Game of Thrones actress Maisie Williams and the Audi e-tron Sportback have in common? More on this in the behind the scenes video.

Audi MediaTV

The latest Audi-Videos in 4k, world premieres and Audi-events on livestream.

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Audi Newsroom

02/18/20

Trailer 2020 Audi RS Q3 and RS Q3 Sportback | Performance in the snow

Outstanding performance and athletic design: the #Audi #RS #Q3 and the Audi #RSQ3 Sportback. Maximum everyday usability with a high fun factor while drifting through the #snow. Two compact power packs. Stay tuned for news from the Audi Universe: Audi.com: https://www.audi.com/en.html Audi MediaCenter: https://www.audi-mediacenter.com/en" Facebook: https://www.facebook.com/Audi.AG/ Twitter: https://twitter.com/AudiOfficial LinkedIn: https://www.linkedin.com/company/audi-ag/ Instagram: https://www.instagram.com/audiofficial/ Audi RS Q3: Combined fuel consumption in l/100 km: 8.6 – 8.4 (27.4 - 28.0 US mpg); Combined CO₂ emissions in g/km: 203 - 198 (326.7 - 318.7 g/mi); Audi RS Q3 Sportback: Combined fuel consumption in l/100 km: 8.9 – 8.8 (26.4 - 26.7 US mpg); Combined CO₂ emissions in g/km: 204 - 202 (328.3 - 325.1 g/mi); Information on fuel consumption and CO₂ emissions as well as efficiency classes in ranges depending on the tires and alloy wheel rims used. // www.audi.com/en/DAT.html

02/14/20

The Audi BigGame Commercial and sustainability | What’s up, Audi? #27

In this episode of #WhatsupAudi we will give you insight behind the minds of the Audi BigGame commercial and how it was working with Maisie Williams! Also, get ready for electrification and sustainability! Audi returns to the biggest night in American football with a musically-inspired, 60-second commercial called “Let It Go” featuring actor Maisie Williams. Williams takes the wheel of the all-new Audi e-tron Sportback to help kick off a global brand campaign about Audi’s long-term ambition to shape a new era of sustainable mobility. Created by global partner agency 72andSunny Amsterdam, the spot was directed by François Rousselet and marks the brand’s eleventh appearance at the game. The ad also aims to plant a firm stake in the ground about the brand's ambition to unleash the beauty of sustainable mobility. Globally, Audi plans to introduce around 30 electrified vehicles by 2025, and that is only the starting point of a reinvention that will touch many brand-relevant topics that go beyond the car itself. Audi’s big ambition: to become a CO₂-neutral company on balance by 2050. Many of the projects that will work to achieve these goals, such as the production plant for the Audi e-tron in Brussels, that has been certified as CO₂-neutral, are featured on audi.com/sustainability. One year after launching its own charging service, Audi is introducing a kWh-based price to the e-tron Charging Service that allows customers to charge their cars with quick-charge service provider IONITY. Here, e-tron customers benefit from heavily discounted rates with the transit rate at 31 cents per kilowatt hour used. Everyday usability is underlined by the fact that the number of countries and charging points connected has doubled since the market launch. With a contract, the premium charging service makes around 135,000 public charging points in 24 countries accessible. When driving abroad, customers can charge their cars according to the local purchasing conditions without any extra costs. In terms of air quality, New Delhi (India) is the back-marker among the world’s megacities. Audi Formula E driver and UN ambassador Lucas di Grassi traveled to New Delhi to get a firsthand impression of the local conditions, talked to people affected by them, and learned about projects seeking ways out of the growing threat. Now Formula E has published a near-half-hour documentary about the Brazilian’s mission. Welcome to the Audi YouTube channel, the home of “Vorsprung”. On this channel, you’ll find first-hand information on us as a company, innovations and coverage of exciting model releases. Be prepared for fascinating formats and the reporting of important events. Subscribe for thrilling insights, diverse opinions and new perspectives on the brand with Four Rings and become a member of a worldwide community of automotive aficionados. Imprint: https://www.audi-mediacenter.com/en/imprint-3697

02/05/20

Drifts on ice at the GP Ice Race 2020

The ice race of #zellamsee celebrated its second revival. #Audi race drivers like Daniel Abt and René Rast, various historical models and a ton of fun made the #gpicerace 2020 an unforgettable event for both drivers and fans.

YouTube