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05/25/22
Company

We.Together: International Diversity and Inclusion Days show diversity of Audi Group

How attractive is job sharing for male managers? What are the experiences of one year of gender-sensitive language? Can social media promote diversity? And what is the best way to overcome boundaries through working together? To celebrate European Diversity Month, Audi is offering employees all over the world an online event covering a range of topics and spanning multiple days. The event will highlight the high value the international Audi family places on diversity and inclusion.
05/23/22
Technology

World Economic Forum in Davos: sustainable mobility in a picturesque mountain setting

Hello spring, goodbye winter: the annual meeting of the World Economic Forum in Davos is happening in May for the first time, due to the coronavirus pandemic. Audi is supplying the summit with a 100 percent electric shuttle fleet for the first time, providing some of the world’s top leaders with a unique experience. And while Audi is providing the cars with mobile charging containers in Davos, it is also investing in expanding charging options in urban areas and plans to help establish a sustainable battery supply chain in the future.
05/19/22
Company

Audi Board of Management change: Xavier Ros to succeed Board Member for Human Resources Sabine Maassen

At today’s meeting of the Supervisory Board of AUDI AG, Xavier Ros was appointed Board Member for Human Resources and Organization at AUDI AG. He will succeed Sabine Maassen on 20th May 2022. Having attained a degree in mechanical engineering, Ros started his professional career at Audi in 1994 before switching to SEAT in 1999 and later to Volkswagen. Since September 2015, he’s been in charge of SEAT’s Human Resources division in Martorell. With this transfer to the Audi Board of Management, the company’s executive level is becoming even more international by bringing a native of Spain on board.
05/19/22
Commitment

Solidarity still in focus: Audi is again making donations in support of people from Ukraine

Audi’s support for victims of the war in Ukraine continues unabated. The company is donating another € 750,000 to aid organizations around Ingolstadt and Neckarsulm. Lots of other aid work to be added around “Neighbors Day” on May 20 as well. At the same time, proceeds from a digital art auction will go to UNO-Flüchtlingshilfe, the German partner organization to the United Nations High Commissioner for Refugees (UNHCR).
05/19/22
Company

Audi adds Apple Music to a wide range of its models

Audi is integrating Apple Music, a premium music streaming subscription service, directly into select models. Adding Apple Music into the infotainment system gives users the ability to access their subscription directly and intuitively from the Multi-Media Interface (MMI) screen using in-car internet data. This seamless integration allows Apple Music subscribers to find their favorite music and discover even more new music.
05/16/22
Company

Audi is designing a hybrid working world

Audi is expanding its hybrid work model. After the pandemic, the working world will be a mix of remote and on-site work. Together with the Works Council, the in-house Better Normal project is developing fields of activity for every division of the company. Concrete solutions are also being developed for areas where remote work is not possible. That is how Audi is continuously promoting the company’s digital transformation.
05/09/22
Motorsport

Successful start to the season for Audi in New Zealand

The 2022 season in the North Island Endurance Series in New Zealand started for Audi Sport customer racing with a victory at Pukekohe. The second-generation Audi RS 3 LMS prevailed for the first time in Italy in Europe’s largest national TCR racing series. Meanwhile, Audi Sport customer racing Asia has announced its driver line-up for various programs in Asia.
05/05/22
Company

Audi Group closes strong first quarter

Despite the quarter being marked by ongoing bottlenecks in semiconductor supply, war in Ukraine, and renewed lockdowns in China, the Audi Group is still reporting strong financial figures after the first three months of the year. As a result, the company has further strengthened its financial basis for its transformation towards e-mobility and digitalization. For the first time, the Bentley brand is also consolidated within the Audi Group. Revenues increased by two percent. The group generated the highest operating profit ever in a first quarter – driven by a strong price position, a disciplined approach to fixed costs, and support from the valuation of raw material hedges, operating profit for the first three months of the year grew to 3.5 billion euros. Despite geopolitical uncertainties arising from the ongoing war in Ukraine and the tense supply situation, the Audi Group is still confirming the forecast for fiscal year 2022 announced in its annual report, and expects to deliver between 1.8 and 1.9 million vehicles across the group’s different brands and to achieve an operating margin of 9 to 11 percent.
05/04/22
Motorsport

Double premiere: Audi and Ducati inspire at offroad event

There has never been such an opportunity: Audi and Ducati welcomed international media to Sardinia for a double debut. For the first time, journalists were able to ride the new DesertX motorcycle and to drive the RS Q e-tron for the Dakar Rally. The designers of both brands have created an unmistakable, joint look for the motorcycle and the car. Expert instructions from Audi drivers Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger, Carlos Sainz/Lucas Cruz and Ducati rider Danilo Petrucci rounded off the formative experience.
04/22/22
Company

The war in Ukraine, the energy revolution and sustainability: Markus Duesmann and Hildegard Wortmann at the Ludwig Erhard Summit

AUDI AG has been a partner of the Ludwig Erhard Summit, a get-together of decision-makers from the worlds of business, politics, science and the media, for many years. Providing electric and plug-in hybrid cars, Audi runs the shuttle service for guests as the event’s mobility partner. In addition, CEO Markus Duesmann is a keynote speaker at the Innovation & Science Day, and Hildegard Wortmann, Board Member for Sales and Marketing, takes part at a panel discussion about sustainability and transformation. Please see the following for an executive summary of key messages:
04/21/22
Commitment

Danube cleanup mission in Romania: more than five boatloads of garbage collected daily

For the second year in a row, the Audi Environmental Foundation is working with the green startup everwave and German cosmetics manufacturer BABOR BEAUTY GROUP to collect garbage floating in rivers and help preserve biodiversity and protect natural environments for animals and plants. The Ferry Porsche Foundation is also participating for the first time this year as our fourth action partner. The quartet is using everwave’s garbage collection boat Collectix for five weeks to clear the Olt River around the city of Făgăraș.
04/08/22
Company

New working world: Audi, Volkswagen and SEAT delight with internal digital conference

Five days, 174 online sessions and plenty of initiative: Employees from Audi, Volkswagen and SEAT organized an internal digital conference for this week. At DigiKon22, they are acting as volunteer guides, showing their colleagues how to implement new tools, ways of thinking and forms of collaboration in order to simplify and improve their everyday work. The aim of the event, which runs from April 4 to 8, is to drive the digital transformation and cultural change at the four rings and its brand sisters. After all, the three car manufacturers are on course to become Digital Car Companies − with digital products, services and processes.

Recent press folders

05/16/22
Technology
“Lighting technology and lighting design have been success factors for our brand for decades, becoming a key area for Audi. This has allowed us to continue setting new benchmarks in the automotive industry,” explains Oliver Hoffmann, board member for Technical Development. “The digitization of lighting enables us to offer completely new functions that we can use to increase safety again significantly. For example, in combining the digital OLED taillights with proximity indication, we can communicate with the outside world depending on the situation. In addition, this taillight technology enables our customers to select their taillight signature via the MMI for the first time – something that is only available from Audi.”
03/12/22
Company
Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. All the relevant information and press materials can be found here.
03/09/22
Audi MediaCenter
KALT 1 – for reasons of confidentiality, this is what Audi calls its test mecca in Sweden. But what lies behind the fences behind which Audi tunes new models under extreme climatic conditions? Developer Raphael Kis provides rare insight into the test site and the work taking place in the far north. At work, Raphael Kis always has the Audi DNA in the back of his mind. The automobile company understands this as certain criteria that characterize the unmistakable driving behavior of an Audi. Find out which features characterize the driving characteristics. Also: everything about the different light offerings of the Audi e-tron GT. Here you can find all information and further press materials for your reporting.
03/06/22
Motorsport
Audi has once again made history in motorsport with technical innovation: Following its debut with four stage victories at the Dakar Rally in January, the Audi RS Q e-tron now clinched its first overall victory – in just its second outing.

Videos

05/16/22
Technik

Audi Speed of Light Reloaded

This film shows the use of a wide variety of head and rear light technologies over the years on Audi models from 1903 to the present.
05/17/22
Trailer

Audi RS 5 Coupé with competition plus package – Trailer

Trailer of the Audi RS 5 Coupé with competition plus package in Spain.
04/19/22
Modelle

Audi urbansphere concept – Reveal

The Audi urbansphere concept gets revealed.
05/04/22
Technik

Completely digitized light in the Audi A8

The forward-looking Digital Matrix LED headlights and digital OLED rear lights in the new Audi A8 raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized.

The latest Audi-Videos in 4k, world premieres and Audi-events on livestream.

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Recent Pictures

Audi Newsroom

05/23/22

United in progress: The electrifying story of a shared vision

Precision, efficiency and power are what it takes to drive progress. Join the conversation as we chat to our partner @FC Bayern München and discover how we are shaping the future. #Audi #FutureIsAnAttitude #AudixFCB
05/21/22

Wonderfully e-tron

The electric adventure is just the beginning. There’s more to e-tron. Discover the many wonderful things about this fully electric range. Discover more https://www.progress.audi/progress/en/e-tron-range.html. #Audi #etron #FutureIsAnAttitude #eMobility ---- Audi e-tron GT quattro: Power consumption combined in kWh/100 km: 19.6-18.8; (NEDC); 21.8-19.9 (WLTP); CO2 emissions combined in g/km: 0. Audi RS e-tron GT: Power consumption combined in kWh/100 km: 20.2-19.3 (NEDC); 22.6-20.6 (WLTP); CO₂ emissions combined: 0 g/km. Audi Q4 e-tron: Power consumption combined in kWh/100 km: 18.3-15.2 (NEDC); 21.4-17.0 (WLTP); CO2 emissions combined: 0 g/km. Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. Further information: www.audi.com/dat
05/17/22

A story of progress: Konrad Tröger

Konrad Tröger, a light designer for Audi, believes that light digitalization is a shining example of progress. Emotions, moods and feelings are all influenced by this fascinating element. To him, true magic happens when the technology, the functions, and the aesthetics of light come together in perfect harmony. #Audi #FutureIsAnAttitude
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