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Dakar Rally 2022
Audi RS Q e-tron at the Dakar Rally: 
Successful start into a new era
The Audi R8 V10 performance RWD
World first: start of the Audi charging hub as an urban quick-charing concept



Audi accelerates transformation with a strong 2021 for fully electric vehicles

Despite the worldwide semiconductor shortage, Audi is still setting a fast pace on its path to the sustainable premium mobility of the future. That is evident in fully electric car deliveries in the past year, which increased by 57.5 percent over the previous year. Additionally, Audi more than doubled its product portfolio of fully electric models in the past year. Despite the difficult supply situation, in total, Audi-brand deliveries approached the previous year’s volume: in 2021, the company with the four rings delivered 1,680,512 models to customers, 0.7 percent fewer than in 2020. In the US, the previous year's performance was exceeded by 5 percent.

Half-time results at the Dakar Rally: Three Audi RS Q e-tron prove innovative strength

Six podium finishes in the daily results, reliably working electric drive systems, full competitiveness on debut and fascination with e-mobility at the world’s toughest rally: Audi already puts an exclamation mark on the first half of the Dakar Rally with its innovative strength.

A clear course: Audi is increasing investments in electromobility

This year, Audi doubled its product portfolio of purely electric models. With the world premiere of the Audi e-tron GT at the start of the year and the Audi Q4 e-tron in the spring, 2021 was characterized entirely by implementation of the roadmap. Furthermore, with its investment planning for the next five years, Audi is accelerating the transition toward becoming a provider of networked and sustainable premium mobility. In particular, advance payments for future vehicle projects are being increased once again, with a sum total of about €37 billion. The premium manufacturer is earmarking about €18 billion for electrification and hybridization alone and thereby emphasizing its clear commitment to electromobility.

Audi supporting 42Heilbronn and 42Wolfsburg programming schools

Audi is donating nearly one million euros to the 42Heilbronn and 42Wolfsburg programming schools. The funds will go toward a four-year scholarship program at the privately funded, nonprofit IT schools. In doing so, the company is strengthening the regional educational environments for the digital transformation of the German automotive industry and an innovative vocational training program. In addition, the scholarships give financially and socially disadvantaged students the opportunity to receive highly qualified training in professional fields of the future.

Flood donation: 800,000 euro for long-term reconstruction and emergency relief

Audi and employees donate a total of 800,000 euro to aid those affected by severe flooding in 2021. In July, intense rains and flooding ravaged many areas of Germany, including Rhineland-Palatinate, North Rhine-Westphalia, Saxony, and southern Bavaria. To aid the distressed, the company and the Works Council issued a call for donations.

Jürgen Unser is appointed as the new President of Audi China

Audi is making a new appointment to its central leadership function for the Chinese market: Jürgen Unser will take over management of AUDI AG’s China operations in the role of President of Audi China from 1 January 2022. In this function he succeeds Werner Eichhorn, who enters retirement.

CEO Markus Duesmann: “We need a fossil-free society” (Key statements)

How can the German automotive industry spearhead the electric revolution? How do traditional OEMs measure up against new competitors? Is the right political framework in place and how does the current coalition agreement fit in given the current situation? These questions were the focus of a panel discussion featuring Hildegard Müller (German Association of the Automotive Industry, VDA), transport expert Prof. Stefan Bratzel (CAM), Wolf-Henning Scheider (ZF Group) and Markus Duesmann at the Climate Conference co-hosted by “Spiegel” and BCG. The conference will be broadcast on on December 3. Markus Duesmann’s answers were to the point.

The 2021 “SocAIty” study: Audi is addressing a social dimension of autonomous driving

From the appropriate legal framework to ethical questions to digital responsibility: the 2021 “SocAIty” study from the &Audi Initiative examines the overall societal dimension of autonomous driving. In the process, leading experts from Europe, the US, and Asia comment from their various specialized perspectives and thereby initiate an ongoing discourse on the mobility of the future.

Change in the Board of Management at Audi: Peter Kössler hands over Production and Logistics responsibilities to Gerd Walker

Peter Kössler, who has been the Board Member for Production and Logistics at AUDI AG since 2017, will go into his planned retirement as of February 1, 2022. His successor will be Gerd Walker, who began his career at Audi in Production and is currently in charge of production at the Volkswagen Group in Wolfsburg.

Emotional premium mobility: interior of the Audi A8 offers a high-quality experience

The needs of potential A8 customers are changing. They desire emotional and comfortable mobility experiences that fit their individual lifestyles. Values such as time, space, and individual choices are becoming increasingly important. At the same time, a vehicle’s traditional strengths remain important – from the driving experience to high-quality materials. In the reworked Audi A8, the premium concept is defined first and foremost by an emotional and comfortable interior experience, coupled with new and established technologies.

Audi receives the Otto Heinemann Prize for achieving balance between work and care

Audi is now officially a “model for a care-friendly working environment“: the company with the four rings won the 2021 Otto Heinemann Prize in the category of “companies with over 5,000 employees” for establishing a balance between work and care. It won over the jury of specialists with its varied support and counseling offerings for employees and is now one of only three companies in Germany designated as care-friendly employers in 2021. The prize was awarded digitally and as part of the Berlin Pflegekonferenz (Berlin Care Conference) on November 11 by service provider spectrumK, the Betriebskrankenkassen Dachverband (BKK DV, umbrella organization for company health insurance funds), and the Innungskrankenkassen e.V. (IKK, Guild Health Insurance Funds) in three categories corresponding to company size.

A pioneer in electric mobility and sustainability: Audi Brussels produces its eight millionth car

Ceremony in Belgium: The eight millionth car comes off the assembly line at Audi Brussels. Markus Duesmann, CEO of AUDI AG appeared enthusiastic on his visit to Brussels, a site that was designated a “Factory of the Future” only in the last year. Since fall of 2018, Audi Brussels has produced the first fully electric SUV for the brand with the four rings, namely the Audi e-tron, and in early 2020, it began mass production of the Audi e-tron Sportback.

Recent press folders

Electrically powered cars not only need to heat the interior in winter, but also to keep the battery system at the right temperature. This is because low outside temperatures have a negative effect on the performance of high-voltage batteries. Audi experts Pierre Woltmann and Thomas Anzenberger explain in an interview why concerns about excessive range loss in electrically powered Audi models are unfounded. Also: Eight tips on what Audi customers can do to keep the high-voltage battery of their e-tron model efficient in winter.
No other Audi is closer to motor racing: The R8 is the dynamic spearhead and the fastest volume-production model of the Audi Sport brand. The revised version of the high-performance sports car as a Coupé and Spyder is even sharper and more powerful. Its naturally aspirated V10 engines now have an output of 419 kW (570 metric horsepower respectively; this is complemented by modifications to the suspension and an even more striking exterior design. Sales in Europe will begin in early 2019.
With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8, the trailblazer in the premium segment. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan.
Audi has made the already legendary five-cylinder even better. The result is greater torque, greater pull, greater top speed. And the whole thing topped off with an unmistakable sound. These are the features that power the latest generations of the Audi RS 3 Sportback and RS 3 Sedan to the top of the compact segment. The torque splitter, used for the first time in an Audi, also plays a part in this, providing greater lateral dynamics and stability. The more expressive design combined with RS-specific controls turns the latest RS 3 models into premium sports cars suitable for everyday use.

Audi MediaTV


Dakar Rally 2022 Day 14: Summary

Second place by Stéphane Peterhansel on the final stage of the 2022 Dakar Rally completes a result of no less than 14 podium finishes for the Audi RS Q e-tron in the stage classifications on its debut, including four victories.

The sheer joy of driving: Audi R8 V10 performance RWD

Even more power and driving enjoyment – that’s what the word “performance” stands for at Audi Sport. The new R8 V10 performance RWD is available as both a Coupé and Spyder with 30 PS more and joins the R8 V10 performance quattro in the R8 lineup. Information on fuel/electric power consumption and CO2 emissions in ranges depend on the tires/wheels used as well as the selected equipment.

Road To Dakar: The Countdown

The 44th Rallye Dakar will take place in 2022 where Audi will celebrate its debut. The brand with the four rings presents the Audi RS Q e-tron, which has been developed and built within the short period of just 12 months. Molly Pettit und Felix von der Laden are discussing with numerous special guests if car and team are ready for the challenge and able to return victorious.

The new Audi A8 and A8 L: emotional premium mobility looks like

The brand with the four rings presents the new Audi A8 and A8 L: innovative technologies, sharpened design, light construction and all-wheel drive quattro define the upgraded premium model. Not only the exterior shines in new splendor, the interior also impresses with its high-quality comfort features.

The latest Audi-Videos in 4k, world premieres and Audi-events on livestream.

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Dakar Rally | Week one recap

Sandy challenges. The first week of the Dakar Rally has come and gone and while the Dakar Rally proved to be more difficult at each stage, Team Audi Sport adapted and raced on. Take a look behind the scenes from week one and see how the team turned every experience into a learning opportunity. Follow Audi through the desert. #Audi #RSQe-tron #FutureIsAnAttitude #AudiDakar #Dakar2022 -------------------- *The vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed event, professional driver. Do not attempt.

Dakar Rally | The mission begins

Progress meets the Saudi Arabian desert. With sand, heat and treacherous obstacles waiting ahead, Team Audi Sport is ready to take on the Dakar Rally 2022. Join us at the starting line as three Audi teams prepare for the first day of one of the toughest races in motorsport. Follow Audi through the desert: #FutureIsAnAttitude #AudiDakar #Dakar2022 #RSQe-tron -------------------- *The vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed course, professional driver. Do not attempt.

Audi 2022: here’s to the future

2021 was a year of milestones, innovations and progress. With 2022 on the horizon, we just want to say: get ready, we’re just getting started.  #Audi #FutureIsAnAttitude -------------------- *Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the EU guide "Information on the fuel consumption, CO2 emissions and energy consumption of new cars", which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, D-73760 Ostfildern, Germany and at
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