Audi MediaCenter

Top-News

01/20/22

Company

Audi is again a Top Employer in 2022

Every year, the Top Employers Institute honors the most attractive employers in over 120 countries. For the second time in a row, AUDI AG is among the companies selected in Germany. That means that Audi is now officially a “Top Employer Germany 2022.” Audi did particularly well in the fields of Digital HR and Diversity & Inclusion. Along with AUDI AG, the subsidiaries Audi Brussels, Audi México, Bentley, Ducati, Italdesign, and Lamborghini were also honored as “Top Employers 2022” in the countries of the respective company headquarters.

Read on

01/18/22

Models

The matte look: new colors for Audi TT, TTS, TT RS, Audi Q3, and RS Q3

In addition to Python Yellow for the TT RS and the exclusive Dew Silver for the RS Q3, Daytona Gray and Florett Silver complement the new matte-finish color palette, which Audi now offers for other models besides its top-of-the-line sports vehicles. Even TT and Q3 series base models are now available in these new matte colors.

Read on

01/11/22

Company

Audi accelerates transformation with a strong 2021 for fully electric vehicles

Despite the worldwide semiconductor shortage, Audi is still setting a fast pace on its path to the sustainable premium mobility of the future. That is evident in fully electric car deliveries in the past year, which increased by 57.5 percent over the previous year. Additionally, Audi more than doubled its product portfolio of fully electric models in the past year. Despite the difficult supply situation, in total, Audi-brand deliveries approached the previous year’s volume: in 2021, the company with the four rings delivered 1,680,512 models to customers, 0.7 percent fewer than in 2020. In the US, the previous year's performance was exceeded by 5 percent.

Read on

01/08/22

Motorsport

Half-time results at the Dakar Rally: Three Audi RS Q e-tron prove innovative strength

Six podium finishes in the daily results, reliably working electric drive systems, full competitiveness on debut and fascination with e-mobility at the world’s toughest rally: Audi already puts an exclamation mark on the first half of the Dakar Rally with its innovative strength.

Read on

12/16/21

Company

A clear course: Audi is increasing investments in electromobility

This year, Audi doubled its product portfolio of purely electric models. With the world premiere of the Audi e-tron GT at the start of the year and the Audi Q4 e-tron in the spring, 2021 was characterized entirely by implementation of the roadmap. Furthermore, with its investment planning for the next five years, Audi is accelerating the transition toward becoming a provider of networked and sustainable premium mobility. In particular, advance payments for future vehicle projects are being increased once again, with a sum total of about €37 billion. The premium manufacturer is earmarking about €18 billion for electrification and hybridization alone and thereby emphasizing its clear commitment to electromobility.

Read on

12/10/21

Company

Audi supporting 42Heilbronn and 42Wolfsburg programming schools

Audi is donating nearly one million euros to the 42Heilbronn and 42Wolfsburg programming schools. The funds will go toward a four-year scholarship program at the privately funded, nonprofit IT schools. In doing so, the company is strengthening the regional educational environments for the digital transformation of the German automotive industry and an innovative vocational training program. In addition, the scholarships give financially and socially disadvantaged students the opportunity to receive highly qualified training in professional fields of the future.

Read on

12/07/21

Company

Flood donation: 800,000 euro for long-term reconstruction and emergency relief

Audi and employees donate a total of 800,000 euro to aid those affected by severe flooding in 2021. In July, intense rains and flooding ravaged many areas of Germany, including Rhineland-Palatinate, North Rhine-Westphalia, Saxony, and southern Bavaria. To aid the distressed, the company and the Works Council issued a call for donations.

Read on

12/07/21

Company

Jürgen Unser is appointed as the new President of Audi China

Audi is making a new appointment to its central leadership function for the Chinese market: Jürgen Unser will take over management of AUDI AG’s China operations in the role of President of Audi China from 1 January 2022. In this function he succeeds Werner Eichhorn, who enters retirement.

Read on

12/03/21

Company

CEO Markus Duesmann: “We need a fossil-free society” (Key statements)

How can the German automotive industry spearhead the electric revolution? How do traditional OEMs measure up against new competitors? Is the right political framework in place and how does the current coalition agreement fit in given the current situation? These questions were the focus of a panel discussion featuring Hildegard Müller (German Association of the Automotive Industry, VDA), transport expert Prof. Stefan Bratzel (CAM), Wolf-Henning Scheider (ZF Group) and Markus Duesmann at the Climate Conference co-hosted by “Spiegel” and BCG. The conference will be broadcast on spiegel.de on December 3. Markus Duesmann’s answers were to the point.

Read on

12/02/21

Company

The 2021 “SocAIty” study: Audi is addressing a social dimension of autonomous driving

From the appropriate legal framework to ethical questions to digital responsibility: the 2021 “SocAIty” study from the &Audi Initiative examines the overall societal dimension of autonomous driving. In the process, leading experts from Europe, the US, and Asia comment from their various specialized perspectives and thereby initiate an ongoing discourse on the mobility of the future.

Read on

11/17/21

Company

Change in the Board of Management at Audi: Peter Kössler hands over Production and Logistics responsibilities to Gerd Walker

Peter Kössler, who has been the Board Member for Production and Logistics at AUDI AG since 2017, will go into his planned retirement as of February 1, 2022. His successor will be Gerd Walker, who began his career at Audi in Production and is currently in charge of production at the Volkswagen Group in Wolfsburg.

Read on

11/15/21

Models

Emotional premium mobility: interior of the Audi A8 offers a high-quality experience

The needs of potential A8 customers are changing. They desire emotional and comfortable mobility experiences that fit their individual lifestyles. Values such as time, space, and individual choices are becoming increasingly important. At the same time, a vehicle’s traditional strengths remain important – from the driving experience to high-quality materials. In the reworked Audi A8, the premium concept is defined first and foremost by an emotional and comfortable interior experience, coupled with new and established technologies.

Read on

All Press Releases

Recent press folders

12/21/21

Models

E-mobility during winter season

Electrically powered cars not only need to heat the interior in winter, but also to keep the battery system at the right temperature. This is because low outside temperatures have a negative effect on the performance of high-voltage batteries. Audi experts Pierre Woltmann and Thomas Anzenberger explain in an interview why concerns about excessive range loss in electrically powered Audi models are unfounded. Also: Eight tips on what Audi customers can do to keep the high-voltage battery of their e-tron model efficient in winter.

12/20/21

Models

The Audi R8 V10 performance RWD

No other Audi is closer to motor racing: The R8 is the dynamic spearhead and the fastest volume-production model of the Audi Sport brand. The revised version of the high-performance sports car as a Coupé and Spyder is even sharper and more powerful. Its naturally aspirated V10 engines now have an output of 419 kW (570 metric horsepower respectively; this is complemented by modifications to the suspension and an even more striking exterior design. Sales in Europe will begin in early 2019.

11/15/21

Models

The Audi A8

With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8, the trailblazer in the premium segment. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan.

10/26/21

Models

Audi RS 3 Sedan and Audi RS 3 Sportback

Audi has made the already legendary five-cylinder even better. The result is greater torque, greater pull, greater top speed. And the whole thing topped off with an unmistakable sound. These are the features that power the latest generations of the Audi RS 3 Sportback and RS 3 Sedan to the top of the compact segment. The torque splitter, used for the first time in an Audi, also plays a part in this, providing greater lateral dynamics and stability. The more expressive design combined with RS-specific controls turns the latest RS 3 models into premium sports cars suitable for everyday use.

All Press Kits

Audi MediaTV

01/14/22

Motorsport

Dakar Rally 2022 Day 14: Summary

Second place by Stéphane Peterhansel on the final stage of the 2022 Dakar Rally completes a result of no less than 14 podium finishes for the Audi RS Q e-tron in the stage classifications on its debut, including four victories.

12/20/21

Trailer

The sheer joy of driving: Audi R8 V10 performance RWD

Even more power and driving enjoyment – that’s what the word “performance” stands for at Audi Sport. The new R8 V10 performance RWD is available as both a Coupé and Spyder with 30 PS more and joins the R8 V10 performance quattro in the R8 lineup. Information on fuel/electric power consumption and CO₂ emissions in ranges depend on the tires/wheels used as well as the selected equipment.

12/16/21

Motorsport

Road To Dakar: The Countdown

The 44th Rallye Dakar will take place in 2022 where Audi will celebrate its debut. The brand with the four rings presents the Audi RS Q e-tron, which has been developed and built within the short period of just 12 months. Molly Pettit und Felix von der Laden are discussing with numerous special guests if car and team are ready for the challenge and able to return victorious.

11/15/21

Trailer

The new Audi A8 and A8 L: emotional premium mobility looks like

The brand with the four rings presents the new Audi A8 and A8 L: innovative technologies, sharpened design, light construction and all-wheel drive quattro define the upgraded premium model. Not only the exterior shines in new splendor, the interior also impresses with its high-quality comfort features.

Audi MediaTV

The latest Audi-Videos in 4k, world premieres and Audi-events on livestream.

Available on Apple TV, Smart TV, Tablet and Smartphone.

Audi Newsroom

01/18/22

Dakar Rally | Gaining Confidence

Confidence in progress. With two stage wins under their belt, Team Audi Sport goes into week two with more performance and more drive to get to the finish line. After overcoming several obstacles, the team learns the power of teamwork and sportsmanship. Take a look at more behind the scenes from Dakar Rally 2022. #Audi #RSQe-tron #FutureIsAnAttitude #AudiDakar #Dakar2022 -------------------- *The vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed event, professional driver. Do not attempt.

01/14/22

The Audi skysphere concept: freedom in motion

A new icon unveiled, a new era of progressive luxury. Celebrating the future of human-centric experiences and innovative technology, the Audi skysphere concept* is freedom in motion. Designing the future we envision starts now. #Audi #AudiSkysphereConcept #FutureIsAnAttitude #concept #emobility -------------------- *The vehicle shown is a concept vehicle that is not available as a production vehicle.

01/12/22

Dakar Rally | Week one recap

Sandy challenges. The first week of the Dakar Rally has come and gone and while the Dakar Rally proved to be more difficult at each stage, Team Audi Sport adapted and raced on. Take a look behind the scenes from week one and see how the team turned every experience into a learning opportunity. Follow Audi through the desert. #Audi #RSQe-tron #FutureIsAnAttitude #AudiDakar #Dakar2022 -------------------- *The vehicle shown here is the Rally Dakar vehicle that is not available as a production model. Closed event, professional driver. Do not attempt.

YouTube