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Audi Q4 e-tron
Audi TechTalk Sound & Acoustics
Electric, efficient and emotionally appealing: 
Audi Q4 e-tron and Q4 Sportback e-tron
The Audi e-tron GT – a Gran Turismo unlike any other – 
now available in numerous markets



The status after three months: Audi’s momentum was strong in the first quarter of 2021

The Audi Group has carried the impetus of the year-end surge over to the first months of 2021: in the opening quarter, deliveries, sales revenue, and operating profit increased significantly compared to the previous year’s figures, which were marked by the pandemic. The operating return on sales was 10.0 percent. Following solid year-end figures, Audi started the new year successfully, with strong business in China and the USA. Thanks to consistent discipline in investments and costs, as well as effects deriving from the previous quarter, net cash flow reached a high level at €3.1 billion and confirmed once again the financial strength of the Four Rings. With the world premieres of the fully electric Audi e-tron GT and Audi Q4 e-tron families of models in February and April, Audi is also significantly raising the pace on its way to becoming a premium provider of electric mobility.

Audi to become first car manufacturer to launch second-generation prelube oils

Audi production processes are set to become even more sustainable in the future: With the start of production of the Audi Q6 e-tron, Audi is introducing the second-generation steel coil lubrication Prelube II. This new product will help to significantly reduce the amount of lubricant required for protecting against corrosion and machining the metal sheets in the press shop. The idea originated from Audi employees in the press shop in Ingolstadt – and has already caught on at the Volkswagen Group.

The Audi e-tron GT – a Gran Turismo unlike any other – now available in numerous markets

It’s an Audi unlike any other, and as of today, the e-tron GT is now on sale at dealerships across Europe. The fully electric Gran Turismo is available in two models, in both cases with all-wheel drive. As the Audi e-tron GT quattro, it has a starting price of 99,800 euros in Germany. The RS e-tron GT is available starting at 138,200 euros.

Audi launches initiative for digital factory transformation in Heilbronn

Pooling competence for Smart Production and Logistics: Audi will be collaborating closely in the future with the Technical University of Munich and the Fraunhofer Institute for Industrial Engineering IAO in the area of digitalization at the Bildungscampus of Dieter Schwarz Foundation in Heilbronn. Championed by Audi, the “Automotive Initiative 2025” aims to establish a world-leading competence network for digital factory transformation and innovation. The Audi site in Neckarsulm will assume a central role as a pilot factory and real-world laboratory for digital transformation. Relevant IT solutions and ideas will be provided by technology partners Amazon Web Services (AWS), SAP, Capgemini and the XL2 joint venture, in which Audi is a founding partner.

Four world premieres and PPE technology – Audi at Auto Shanghai 2021

For the first time the presentation of AUDI AG at Auto Shanghai 2021 is taking place with two partners at a shared trade-fair stand. Audi and its Chinese partner companies FAW and SAIC are showing no fewer than four world premieres: the brand-new Audi A6 e-tron concept vehicle and the all-round updated Audi Q5L, in addition the Audi A7L and an SUV study, still kept beneath a cover, named Audi concept Shanghai – the first two products made by a new partner, SAIC Audi.

Electric, efficient and emotionally appealing: Audi Q4 e-tron and Q4 Sportback e-tron

Versatile all-rounders for everyday use that transfer the progressive design of the concept cars into series production and that can be driven locally without any emissions: The Audi Q4 e-tron and the Q4 Sportback e-tron are the first compact electric SUVs from the brand with the Four Rings.
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Audi CO2 program: sustainable aluminum for Audi e-tron GT wheels

AUDI AG is systematically continuing its CO2 program in the supply chain and, as a result, already reducing the CO2 emissions of the parts used in Audi models in the production phase. As part of a pilot project, the company is procuring 20-inch wheels for the Audi e-tron GT that are made from low-CO2 emission aluminum supplied by Alcoa to RONAL GROUP, the wheel’s manufacturer.

Start of production for Audi Q4 e-tron

Audi goes “back to its roots”: In Zwickau in Saxony, the birthplace of this long-standing German company, production of the Audi Q4 e-tron has finally started. The fully electric compact model is the first electric SUV to be produced by Audi in Germany. The Q4 e-tron features a Volkswagen-made modular electric drive matrix (MEB), a highly versatile and variable platform that is suitable for numerous fully electric models and offers considerable scope for leveraging synergies.

Audi plans to cut water consumption in production in half by 2035

Clean drinking water is one of the most valuable resources worldwide: This is why Audi has included the economical and efficient use of water as a key aspect of its Mission:Zero environmental program. The company plans to keep its own water consumption to a minimum and stop using drinking water in vehicle production in the future. To this end, Audi is implementing efficient processes and closed water cycles, and increasing the use of rainwater. In the long term, Audi plans to implement closed water cycles at all production locations.

Audi defies the corona crisis with a robust performance in the 2020 financial year

Even in 2020, a challenging business year, Audi vigorously drove ahead its transformation into a provider of sustainable and networked premium mobility. As a result of the pandemic, deliveries and sales revenue fell significantly in the first half-year. Thanks to a strong second half, including an excellent fourth quarter, sales revenue reached a total of approximately €50.0 billion in the 2020 business year. Operating profit before special items was €2.7 billion, and operating return on sales before special items was 5.5 percent. In addition to synergies in the Volkswagen Group, the Audi Transformation Plan (ATP) and Audi.Zukunft made important financial contributions. Net cash flow remains a strength of the company, with a figure of €4.6 billion. The reasons for this are continuing cost and investment discipline and the divestment of shareholdings within the Volkswagen Group amounting to some €1.5 billion. The company moved purposefully ahead with its e-roadmap: in 2021 alone, Audi doubled the number of all-electric models in its range and is also reinforcing its PHEV offensive. Subject to developments in the corona pandemic and the supply of semiconductors, Audi views 2021 with cautious optimism.

Audi Report: annual and sustainability report now combined

For the 2020 fiscal year, AUDI AG is publishing its first combined annual and sustainability report. The company is convinced that business success is inextricably linked with assuming social and ecological responsibility. To document its performance in a transparent manner, as of this year Audi is combining its financial reporting with reporting on sustainable corporate governance in accordance with ESG (Environment, Social and Governance) criteria. In the years to come, the Audi Report will be published to coincide with the Annual Press Conference, outlining the progress AUDI AG has made in implementing its business and sustainability targets. The report uses a modern, digital format to provide information about products and technologies, environmental management and the corporate culture at Audi. The structure is based on the reporting logic of the 2019 Sustainability Report, with Audi documenting its progress in five chapters entitled “Strategy,” “Operations and Integrity,” “Products and Services,” “Value Creation and Production” and “Employees and Society.”

Digital sales: Audi significantly improves its customer experience

A personalized website, improved myAudi app features and additional consulting options: AUGI AG is making significant progress in the digitization of its sales. Audi wants to enable interested parties and customers to have a seamless, emotional, and simple brand experience – both online and offline, and across all points of contact.

Recent press folders

For Audi, the sound of the audio system and the acoustic properties of a car are central quality attributes. What began with a radio and a speaker has developed into immersive 3D sound for a holistic sound experience. Customers today expect an environment in the car that simultaneously relaxes, inspires, and fosters concentration on driving – without disruptive background noises and with signal, warning, and informational sounds that are harmonically attuned to each other. The “TechTalk: Sound & Acoustics” outlines the philosophy and methods behind sound development at Audi. We explain what constitutes the distinctive Audi sound and how Audi integrates the future possibilities of implementing acoustics in each specific model. You can find all information and press materials here.
Audi MediaCenter
For the first time the presentation of AUDI AG at Auto Shanghai 2021 is taking place with two partners at a shared trade-fair stand. Audi and its Chinese partner companies FAW and SAIC are showing no fewer than four world premieres: the brand-new Audi A6 e-tron concept vehicle and the all-round updated Audi Q5L, in addition the Audi A7L and an SUV study, still kept beneath a cover, named Audi concept Shanghai – the first two products made by a new partner, SAIC Audi.
Even in 2020, a challenging business year, Audi vigorously drove ahead its transformation into a provider of sustainable and networked premium mobility: On the occasion of its Digital Annual Press Conference on March 18, 2021, AUDI AG will presented the key figures for the year 2020 and provided an outlook for the year 2021.
Electric mobility is becoming dynamic and fascinating, as Audi is proving with the e-tron GT. The four-door coupé reinterprets the classic idea of the gran turismo: Its design is highly emotive, its technology is exhilarating. Two powerful electric motors provide dynamic driving performance and confident electric all-wheel drive. With its net energy content of 84 kWh, the high-voltage battery enables ranges of up to 488 km (303.2 mi) and can be recharged extremely quickly, thanks to its 800 V technology. Suspension, lights, controls, connection, or e-tron sport sound: The Audi e-tron GT quattro and RS e-tron GT kicked off their presales simultaneously in mid-February 2021. Both models demonstrate accumulated technical expertise – and the Audi brand’s strong passion for minute details.

Audi MediaTV


Audi sound tuning

Exclusive insights into the work of sound engineers at Audi. Michael Wisniewski shows the stages of audio, hifi and interior sound development: Audio reference room, acoustically dead room, climate chamber, sound lab. He explains the development process of the perfect interior sound of an Audi.

Audi at Auto Shanghai 2021

Audi is presenting four world premieres at Auto Shanghai 2021: the Audi A6 e-tron concept and the completely redesigned Audi Q5L; in addition the Audi A7L and an SUV study still wrapped in camouflage film with the name Audi concept Shanghai.

The highlights of the Audi Q4 e-tron reveal

Progress has to be celebrated: watch the best of the Audi Q4 e-tron reveal right here.

Trailer: Audi A6 e-tron concept

Audi presents the new Audi A6 e-tron concept at the Shanghai Auto Show 2021: dynamic, elegant and with pure electric power. The concept car is based on the newly developed Premium Platform Electric (PPE) and represents an entirely new design concept – the only thing it has in common with the current A6 are its dimensions.

The latest Audi-Videos in 4k, world premieres and Audi-events on livestream.

Now available on Apple TV, Smart TV, Tablet and Smartphone.

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Passion creates progress | The new Audi RS e-tron GT

Something extraordinary can only come about when people unite and work together with great passion: the new, fully electric Audi RS e-tron GT*. #Audi #etronGT #FutureIsAnAttitude -------- *Audi RS e-tron GT: Power consumption combined: 20.2-19.3 kWh/100km (NEDC); 22.5-20.6 kWh/100km (WLTP); CO2 emissions combined: 0 g/km. Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. Electrical consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO2 emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (

Feel the future: Audi at Design Shanghai 2021

Shanghai – a place where future becomes reality. At this year’s Auto Shanghai, Audi celebrates a glimpse into the future. And there is no better place like the busting metropolis full of vision and openness to new luxury and technology to unveil a new concept car. The Audi A6 e-tron concept is a premium e-coupé combining elegance and sportivity with everyday usability and next level technology. A luxurious Sportback limousine with excellent long-distance capacity. This concept truly embodies our future oriented attitude! Progress starts with a vision. And is a continuously evolving journey. We do not only want our customers to ride along, but we want to give them a feeling for the future. A vision they can touch and combine with their imagination of what to expect. The A6 e-tron concept envisions the next step of the e-volution. Together with our partner companies FAW and SAIC, we showed no fewer than four world premieres. Besides our trusted partners, a clear focus on electro mobility and a production site for electric vehicles in Changchun are the main pillars of our China strategy. This is how we welcome the future. About the Audi YouTube channel: This is the home of “Vorsprung”! On this channel, you’ll find first-hand information on us as a company, innovations and coverage of exciting model releases. Be prepared for fascinating formats and the reporting of important events. Subscribe for thrilling insights, diverse opinions and new perspectives on the brand with Four Rings and become a member of a worldwide community of automotive aficionados:​. Stay tuned for news from the Audi Universe:​ Facebook:​ Twitter:​ Linkedin:​ Instagram:​ Audi MediaCenter:​ Imprint:​ Audi collection shop:

The Audi A6 e-tron concept: luxury-class design electrified

Meet the next generation of e-mobility. More than a car, the Audi A6 e-tron concept is a vision of the future. From elegant proportions to state-of-the-art lighting, Philipp Römers, Head of Exterior Design, talks about the innovative engineering and pioneering design that makes this concept car a step into tomorrow. #Audi #A6e-tronConcept #FutureIsAnAttitude #emobility
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