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05/22/23

Company

Because it’s our differences that make the real difference: Audi steps up on diversity & inclusion

Audi shows where it stands and continues to focus on diversity and inclusion as part of its sustainability strategy. Shortly before German Diversity Day on May 23, the entire Board of Management signed a D&I manifesto with the aim of further promoting diversity within the company. Diversity is a priority for the entire brand group, as highlighted by the We.Together: International D&I Days 2023, where Audi is offering its employees around the globe a total of 72 online events on diversity and inclusion. But that’s not all: Audi has also joined both the European LGBTIQ Chamber of Commerce (EGLCC) and the WEConnect International network to promote transparency around diversity in the supply chain.

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05/10/23

Company

Xavier Ros: “Autonomy secures commitment, motivation, and ideas.”

At the 37th IESE Mobility Meeting in Barcelona, Xavier Ros spoke about current challenges and solutions for HR in the automotive industry. The AUDI AG Chief Human Resources Officer’s presentation focused on how workforce transformation, talent acquisition, and retention are paving the way for Audi to become a digital car company. Here is an overview of the key points:

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05/09/23

Company

“Step into your sphere” – Audi at the 2023 OMR Festival

The online marketing and technology scene will come together once again for Europe's largest digital marketing and technology event at the OMR (Online Marketing Rockstars) Festival in Hamburg on May 9 and 10, 2023. As in previous years, Audi is once again the main sponsor of the event in 2023 and will be exhibiting with a large booth featuring many interactive elements. This year, visitors will be able to experience first-hand how Audi is shaping the driving experience of the future. The approach that the premium brand is presenting at the booth and in an associated campaign entitled “Step into your sphere” represents a new mindset in automotive development.

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05/08/23

Motorsport

Another victory for the Audi R8 LMS in the 24H European Series

For the second time in a row, the Audi R8 LMS clinched a 12-hour endurance victory in the 24H Series. Several European Audi customer teams in GT4 and TCR racing secured the lead in the standings with their race successes.

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05/05/23

Company

High demand for electric models and strong sales growth: Audi starts off year with impressive performance

The Audi Group has started off 2023 with strong delivery figures in nearly all core regions. In the first quarter, the brand group delivered some 422,000 Audi, Bentley, and Lamborghini vehicles – around 8 percent more than in the same period last year. The improved supply situation for semiconductors allowed the company to better meet the high demand for Audi models, in Europe and the USA in particular. Revenue increased to €16.9 billion. The operating profit climbed to €1.8 billion, while the operating margin of 10.8 percent was at the upper end of the strategic target corridor. The 43 percent increase in deliveries of electric cars demonstrates that the brand group is on the right track. In the company’s ongoing electrification journey, Audi has picked up considerable speed: In the largest model offensive in Audi’s history, the brand has announced the launch of around 20 new models between late 2023 and late 2025, more than ten of which will be all-electric.

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05/04/23

Company

Markus Duesmann at the Ludwig Erhard Summit: “The energy transition is a great opportunity for Germany”

“Is there hope for a new economic boom after years of war and crises?” was the topic at this year’s Ludwig Erhard Summit for decision-makers from business, politics, academia and the media. Audi CEO Markus Duesmann kicked off the second day of the event with a keynote on sustainable mobility. At the subsequent panel discussion, he took a stand on the future of green mobility and shared his thoughts on the challenges and opportunities presented by the energy transition. The key takeaways at a glance:

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05/02/23

Company

A timeless design icon: The Audi TT turns 25

Twenty-five years, three generations: The brand with the four rings wrote design history with the Audi TT. Since its debut in 1998, the sports car has struck a chord with people worldwide thanks to the fun it promises drivers and its clear design language. „Auto Europe“ voted it the best new car of the year in 1999.

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04/27/23

Sustainability

CEO Markus Duesmann: “China is getting on the sustainability train, and our model initiative is the perfect response”

The Better Future Conference saw Markus Duesmann share his take on future mobility topics. The session with the AUDI AG CEO focused on how Audi is driving sustainable mobility and systematically transitioning to e-mobility. At the invitation of the German newspaper WELT, Duesmann joined the event, which attracts decision-makers from politics, business and society, via video call. The event was taking place for the sixth time. The key take-aways at a glance:

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04/24/23

Motorsport

Victories for all four Audi Sport racing models

Audi’s customer teams, which started the new season in Thailand and New Zealand as defending champions, celebrated a perfect start with their victories. The three other race cars from the current Audi Sport customer racing model program contributed to the brand’s track record with many other top results.

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04/18/23

Company

All-electric booth and tailored offerings for China: Audi at Auto Shanghai 2023

At Auto Shanghai 2023, Audi and its two joint-venture partners – First Automotive Works (FAW) and SAIC Motor - showcase their product portfolio for China on a joint booth. Sustainable premium mobility is taking center stage with a lineup of all-electric Audi vehicles. The Formula 1 show car featuring the four rings’ signature livery as well as the Audi A6 Avant e-tron concept and the Audi urbansphere concept are displayed publicly in China for the first time. At the motor show, Audi underlines its approach to the Chinese market: With products designed and made “in China for China” as well as a dedicated ecosystem, Audi intends to reshape its business in the country.

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04/18/23

Motorsport

Audi presents Formula 1 project in China

Audi is presenting its Formula 1 project in China for the first time from April 18 to 27: The F1 show car with the striking Audi Launch Livery is a central element of the brand’s presence at Auto Shanghai. Audi CEO Markus Duesmann has provided insight into the current progress of the project during the press conference.

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04/06/23

Technology

Quick charging in downtown Berlin: Latest Audi charging hub uses existing infrastructure

Audi is opening its third charging hub: Following on from the Nuremberg and Zurich locations, the brand with the four rings now turns to a local partner company in Berlin, using the existing power supply there. The neighboring Frischeparadies, with its attractive shopping market and gourmet bistro, is acting as a cooperation partner and providing its power connection for use by the hub. In the future, Frischeparadies and the Audi charging hub will get their power from a shared power line, on a needs- and load-oriented basis. Equipped with second-life batteries, the charging station will only charge the buffer batteries when Frischeparadies requires little power. The smart, dynamic load control system Audi has developed in-house thus ensures efficient use of the existing power infrastructure. In selecting the location, Audi relied on an in-house data analysis to determine on-site demand in advance.

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04/18/23

Company

Audi at Auto Shanghai 2023

At Auto Shanghai 2023, the largest automotive tradeshow in China, Audi will be appearing at a joint booth together with its local partners First Automotive Works (FAW) and SAIC Motor. There, in line with the brand's commitment to sustainability and local market trends, visitors will be greeted by a selection of exclusively all-electric Audi vehicles. The F1 show with Audi launch livery as well as the Audi A6 e-torn Avant concept and the Audi urbansphere concept - all displayed publicly in China for the first time - are further highlights. Thus, the brand’s exhibits at the motor show stand for Audi’s China approach: It is characterized by products and services developed ‘in China for China’ as well as a holistic ecosystem.

e-tron2e-tron2

04/06/23

Technology

Audi charging hub Berlin

03/30/23

Company

150th Anniversary NSU and Audi Neckarsulm site

The traditional NSU brand is celebrating its birthday. In 1873, Christian Schmidt and Heinrich Stoll founded “Mechanische Werkstätte Schmidt & Stoll” in Riedlingen for the production of knitting machines, which later evolved into NSU Motorenwerke AG and ultimately into today’s Audi site in Neckarsulm. Even NSU’s name is closely associated with Neckarsulm, as the company name is derived from the city on the Neckar and Sulm rivers. NSU impressively demonstrates the development of mobility – from bicycles and motorcycles to automobiles.

02/28/23

Company

Audi Sommerkonzerte 2023

From June 23 to July 23, 2023, Ingolstadt will be alive with music. For four weeks, guests at the Audi Summer Concerts 2023 will be treated to a program of diversity, innovative spirit, and close connection with the audience. International stars of the classical music scene will feature, as will up-and-coming young artists. But there will also be dedicated events to entertain children and young people.

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Videos

05/23/23

Motorsport

24h Nürburgring 2023: Three DTM champions at the Green Hell

As part of the 40 years of Audi Sport GmbH celebrations, three former champions for Audi in the DTM took part in the 2023 Nürburgring 24 Hours. Mike Rockenfeller, Timo Scheider and Martin Tomczyk took part in the race with Audi Sport Team Scherer PHX.

05/15/23

Unternehmen

40 years of Audi Sport GmbH – Teaser

Almost 40 years ago – on October 10, 1983 – Audi Sport GmbH, as it is known now, was founded as quattro GmbH. Today, it shapes the sporty and exclusive image of the brand with the four rings. At Audi, the vehicles with the red rhombus stand for performance and sportiness. The birthday celebrations begin at the Nürburgring 24 Hours next weekend (May 18–21).

05/05/23

Unternehmen

Sustainability at Audi Brussels – Earth Day Trailer

To celebrate Earth Day, this film highlights the sustainability projects at Audi Brussels.

05/03/23

Motorsport

TCR World Tour 2023: Podiums at season opener

The 2023 TCR World Tour kicked off together with TCR Europe in Portimão. Audi Sport driver Frédéric Vervisch and touring car ace Rob Huff each scored a third place for Audi Sport Team Comtoyou in the two races. Among the TCR Europe competitors, the Audi RS 3 LMS locked out the podium both times with John Filippi and Tom Coronel winning the weekend’s two heats.

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05/28/23

Behind the idea | The Audi RS e-tron GT ice race concept

When like-minded progressive actors join forces, something extraordinary is bound to result. Join us on a journey behind the scenes of the Audi RS e-tron GT ice race concept*, where cutting-edge technology meets visionary design – all deeply rooted in the heritage of GP Ice Race and quattro. In this exclusive video, we'll take you behind the scenes and reveal the intricate process that went into creating this masterpiece. #Audi #FutureIsAnAttitude #RSe-tronGT #eMobility -------------------- *Audi RS e-tron GT ice race concept: The vehicle shown is a modified Audi RS e-tron GT that is not approved for road use and is not available for purchase. Closed course, professional driver. Do not attempt. *Audi RS e-tron GT: Power consumption combined: 22.1-19.8 kWh/100 km; CO₂ emissions combined: 0 g/km. Only consumption and emission values according to WLTP and not NEDC are available for the vehicle. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the “Guide on the fuel economy, CO₂ emissions and power consumption of all new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

05/22/23

Built on heritage, born in snow | The Audi RS e-tron GT ice race concept

It's time to shift gears and embrace the future of performance. The Audi RS e-tron GT ice race concept* is ready to break the ice. Get ready to witness a one-of-a-kind foil designed to challenge the limits of what you thought was possible. With an impeccable blend of heritage and innovation, this concept car is engineered to dominate the road, kicking up snow no matter the season and embracing progress you can feel. #Audi #FutureIsAnAttitude #RSe-tronGT #eMobility -------------------- *Audi RS e-tron GT ice race concept: The vehicle shown is a modified Audi RS e-tron GT that is not approved for road use and is not available for purchase. Closed course, professional driver. Do not attempt. *Audi RS e-tron GT: Power consumption combined: 22.1-19.8 kWh/100 km; CO₂ emissions combined: 0 g/km. Only consumption and emission values according to WLTP and not NEDC are available for the vehicle. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the “Guide on the fuel economy, CO₂ emissions and power consumption of all new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

05/21/23

Pure performance, pure adrenaline. The Audi R8*.

#Audi #PerformanceIsAnAttitude #audir8 ----- *Audi R8 V10 performance RWD: Combined fuel consumption in l/100 km: 12.9–12.5; CO₂ emissions combined in g/km: 293-284. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle. Further information: www.audi.com/dat.

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