Audi MediaCenter

Top-News

11/17/21

Company

Change in the Board of Management at Audi: Peter Kössler hands over Production and Logistics responsibilities to Gerd Walker

Peter Kössler, who has been the Board Member for Production and Logistics at AUDI AG since 2017, will go into his planned retirement as of February 1, 2022. His successor will be Gerd Walker, who began his career at Audi in Production and is currently in charge of production at the Volkswagen Group in Wolfsburg.

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11/15/21

Models

Emotional premium mobility: interior of the Audi A8 offers a high-quality experience

The needs of potential A8 customers are changing. They desire emotional and comfortable mobility experiences that fit their individual lifestyles. Values such as time, space, and individual choices are becoming increasingly important. At the same time, a vehicle’s traditional strengths remain important – from the driving experience to high-quality materials. In the reworked Audi A8, the premium concept is defined first and foremost by an emotional and comfortable interior experience, coupled with new and established technologies.

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11/12/21

Commitment

Audi receives the Otto Heinemann Prize for achieving balance between work and care

Audi is now officially a “model for a care-friendly working environment“: the company with the four rings won the 2021 Otto Heinemann Prize in the category of “companies with over 5,000 employees” for establishing a balance between work and care. It won over the jury of specialists with its varied support and counseling offerings for employees and is now one of only three companies in Germany designated as care-friendly employers in 2021. The prize was awarded digitally and as part of the Berlin Pflegekonferenz (Berlin Care Conference) on November 11 by service provider spectrumK, the Betriebskrankenkassen Dachverband (BKK DV, umbrella organization for company health insurance funds), and the Innungskrankenkassen e.V. (IKK, Guild Health Insurance Funds) in three categories corresponding to company size.

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11/10/21

Company

A pioneer in electric mobility and sustainability: Audi Brussels produces its eight millionth car

Ceremony in Belgium: The eight millionth car comes off the assembly line at Audi Brussels. Markus Duesmann, CEO of AUDI AG appeared enthusiastic on his visit to Brussels, a site that was designated a “Factory of the Future” only in the last year. Since fall of 2018, Audi Brussels has produced the first fully electric SUV for the brand with the four rings, namely the Audi e-tron, and in early 2020, it began mass production of the Audi e-tron Sportback.

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e-tron2

11/10/21

Models

Success for Audi: The e-tron GT wins the Golden Steering Wheel as the most beautiful car of the year

In Germany’s 2021 Goldenes Lenkrad (Golden Steering Wheel) awards, the Audi e-tron GT won in the Most Beautiful Car of the Year category. The winner in this category prevailed against 69 other car models. Readers of the motoring magazine Auto Bild, its counterparts elsewhere in Europe, and the newspaper Bild am Sonntag, all submitted their votes for this prestigious competition over the summer.

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10/29/21

Company

Audi Group makes healthy profit despite semi-conductor crisis – forecast for 2021 adjusted

Following record figures in the first half of the year, the third quarter is characterized above all by the crisis in semiconductors. After nine months, the Audi Group, in spite of the challenges, is in a respectable position overall in operating and financial terms. From January to September, the number of deliveries, revenue, operating profit, profit before tax and above all net cash flow are higher than in the previous year, which was affected by the corona pandemic. As expected, however, the ongoing shortage of semi-conductors had an effect on volumes and financial results in the third quarter. Audi has adjusted its forecast for the full year 2021: deliveries of the Audi brand are now expected to be approximately at the previous year’s level and revenue somewhat above the previous year. The guidance for operating profit and net cash flow will be increased.

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10/28/21

Models

Increased range for Audi e-tron 55 quattro: software update for 2019/2020 model years

Owners of an Audi e-tron from the 2019 or 2020 model years can now travel farther on a single charge – a new software update will extend their car’s range by up to 20 additional kilometers. This means that Audi isn’t limiting efficiency increases to new models, but also boosting the efficiency of cars already on the road. The update is now available and can be installed at Audi service centers.

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10/27/21

Company

Audi is establishing a high-voltage battery development at the Neckarsulm site

Audi is expanding its development of high-voltage batteries and banking on the Neckarsulm location for that. With that strategic decision, technical development will be intensified for the future and Neckarsulm will become a center of competency for a key electromobility technology. Employees will be trained for that by the end of 2020. In order to specialize in the field of high-voltage batteries, Audi will offer its employees in the Neckarsulm Technical Development unit various advanced training opportunities in the coming years. Audi is already developing high-voltage batteries for plug-in hybrids (PHEV) in Neckarsulm. Now, development of complete high-voltage battery portfolios for fully electric vehicles is being predominantly settled at that location and gradually expanded for that purpose. Additionally, a battery center for testing high-voltage storage technologies will go into operation by 2023.

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10/20/21

Commitment

Audi electrifies FC Bayern basketball players

Audi and FC Bayern are continuing to drive the electrification of the sports club with the largest number of members in the world. Players and officials of FC Bayern Basketball are now driving the e-tron, Q4 e-tron and Q5 TFSI e models as company cars. At the official vehicle handover on October 19 in front of the Audi Dome in Munich, the Bayern basketball professionals were able to familiarize themselves with their electric cars and explore the new charging infrastructure on-site.

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10/18/21

Motorsport

Spectacular Audi Sport win in America

Audi Sport customer racing clinched its first victory of the season in the Intercontinental GT Challenge together with Audi Sport Team Saintéloc in the USA. The hard-fought victory at the Indianapolis 8 Hours was already the third overall success of the Audi R8 LMS in an international endurance race in North America since 2017. Numerous incidents, penalties and caution phases characterized a competition in which the three Audi Sport teams were not spared either.

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10/06/21

Company

The Audi Q4 e-tron’s success story: in its transition to electromobility, Audi is turning to synergies within the whole group

Strong together: In its transformation to emissions-free mobility, Audi is relying on the synergy effects within the Volkswagen Group. During a media visit to the multi-brand factory in Zwickau, Germany, Peter Kössler, Audi Board Member for Production and Logistics, and Dr. Stefan Loth, Chairman of the Board of Volkswagen Saxony GmbH, emphasized how intensely the sister companies are benefiting from their close collaboration. Thanks also to shared platforms like the modular electric drive system (MEB), Audi will have more than 20 fully electric models on the market by 2025.

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09/30/21

Company

Second life or recycling? BattMAN rescues batteries from a needlessly short lifespan!

The question is on the minds of everyone who is interested in e-mobility: What happens to the battery when an e-vehicle has reached the end of its service life? The answer is simple: The new analysis software BattMAN ReLife checks their state of health in just a few minutes. Starting immediately, the quick check system will be used as a means of initial diagnosis in battery recycling at the pilot plant that Volkswagen Group Components has been operating in Salzgitter since the beginning of the year.

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Recent press folders

11/15/21

Models

The Audi A8

With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8, the trailblazer in the premium segment. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan.

10/26/21

Models

Audi RS 3 Sedan and Audi RS 3 Sportback

Audi has made the already legendary five-cylinder even better. The result is greater torque, greater pull, greater top speed. And the whole thing topped off with an unmistakable sound. These are the features that power the latest generations of the Audi RS 3 Sportback and RS 3 Sedan to the top of the compact segment. The torque splitter, used for the first time in an Audi, also plays a part in this, providing greater lateral dynamics and stability. The more expressive design combined with RS-specific controls turns the latest RS 3 models into premium sports cars suitable for everyday use.

09/29/21

Technology

quattro moments experience

The quattro is a legend, a sure-fire sale, and trailblazer all at once. As an integral part of Audi’s “Vorsprung durch Technik” DNA, the drive system is the bridge to the future. The five-cylinder engine is just as closely linked to Audi's history as it is to the racing heritage of the brand with the four rings. Both the permanent all-wheel drive and the engine that still arouses emotions today are the focus of the quattro moments experience drive, in which Audi is looking back and ahead at locations steeped in history – the Col de Turini in the French Maritime Alps and San Romolo in Italy. Join us for a look at 40 years of the quattro experience and learn how Audi is powering into the electric future with the all-wheel drive and continuing its long tradition of high-performance engines with the latest development stage of the five-cylinder. You’ll find all of the details about the event and further press material on the legendary quattro and five-cylinder engine here.

09/06/21

Audi MediaCenter

Audi at the IAA 2021

“Let’s Talk about Progress”: Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility. Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic Audi RS e-tron GT and the new Audi Q4 e-tron. At the adjacent “Charging Experience,” the brand with the four rings will be providing information on current and future charging options. Audi is also engaging IAA visitors in a dialog through its interactive “journey2progress” scavenger hunt that introduces them to the brand’s four key values: sustainability, digitalization, performance, and design.

All Press Kits

Audi MediaTV

11/15/21

Trailer

The new Audi A8 and A8 L: emotional premium mobility looks like

The brand with the four rings presents the new Audi A8 and A8 L: innovative technologies, sharpened design, light construction and all-wheel drive quattro define the upgraded premium model. Not only the exterior shines in new splendor, the interior also impresses with its high-quality comfort features.

11/02/21

Unternehmen

Audi on the road to climate-neutral mobility

Audi wants to be a net-zero carbon emissions company by no later than 2050. By 2025, the company plans to offer more than 20 fully electric, battery-driven cars. Alongside carbon-reduction initiatives and a gradual increase in secondary materials, the premium brand is also willing to break new ground for a more sustainable supply chain.

11/02/21

Modelle

The reveal of the new Audi A8 L

As the successor to the Audi V8, the A8 has been the brand’s leading edge in the luxury sedan segment of Audi’s portfolio since 1994. Now the brand with the four rings is presenting the upgraded Audi A8 L.

10/26/21

Trailer

High-performance redefined: Audi RS 3 Sportback and RS 3 Sedan

With the third generation of the Audi RS 3 Sportback and the second generation of the Audi RS 3 Sedan, Audi is relaunching the sporty twin-top of the compact segment. The RS Torque Splitter was installed in an Audi for the first time and offers driving dynamics at the highest level.

Audi MediaTV

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Audi Newsroom

11/25/21

A space for progress | Christian Boros

“Progress is a king of free space where you can dare to do things that have never been done before.” Introducing Christian Boros. An entrepreneur and art collector, Christian joins us in the new Audi A8 to reflect on the impact a space can have on inspiration and creativity. To Christian, having space to constantly challenge what is expected is what leads to pioneering uncharted territory. Not just more space, but space for progress. #Audi #A8 #FutureIsAnAttitude #SpaceForProgress -------------------- Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the EU guide "Information on the fuel consumption, CO₂ emissions and energy consumption of new cars", which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, D-73760 Ostfildern, Germany and at http://www.dat.de.

11/12/21

A space for progress | Sainath Ajayan

“The Audi A8 interior lets you think freely, create and unwind” Introducing Sainath Ajayan in our back seat series. One of the Audi designers who created the innovative interior of the new Audi A8*, he didn’t just design a place to sit, he designed a space to be. Along with the design team at Audi, he made sure every sense was considered in the creation of this premium car’s interior, from the feel of the seats to the aroma of the car. Not just more space, but space for progress. #Audi #AudiA8 #FutureIsAnAttitude #SpaceForProgress -------------------- *Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the EU guide "Information on the fuel consumption, CO₂ emissions and energy consumption of new cars", which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, D-73760 Ostfildern, Germany and at http://www.dat.de.

11/10/21

A space for progress | Dr. Christiane Zorn

“Progress is all about understanding each other” Dr. Christiane Zorn, Head of Product Marketing Audi AG, joins us in the rear of the new Audi A8* to share insights that shaped the design of this premium vehicle. The interior offers a private place for the passengers with the comfort, features and feel of a first-class lounge. She explains, “the new A8 is completely optimized around the riding experience.” This isn’t just more space, it’s space for progress. #Audi #AudiA8 #FutureIsAnAttitude #SpaceForProgress -------------------- *Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the EU guide "Information on the fuel consumption, CO₂ emissions and energy consumption of new cars", which is available free of charge at all sales dealerships, from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, D-73760 Ostfildern, Germany and at http://www.dat.de.

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