Audi MediaCenter

Top-News

04/19/21

Company

Four world premieres and PPE technology – Audi at Auto Shanghai 2021

For the first time the presentation of AUDI AG at Auto Shanghai 2021 is taking place with two partners at a shared trade-fair stand. Audi and its Chinese partner companies FAW and SAIC are showing no fewer than four world premieres: the brand-new Audi A6 e-tron concept vehicle and the all-round updated Audi Q5L, in addition the Audi A7L and an SUV study, still kept beneath a cover, named Audi concept Shanghai – the first two products made by a new partner, SAIC Audi.

Read on

e-tron2

04/14/21

Models

Electrifying: the online world premiere of the Audi Q4 e-tron

Audi is pressing forward consistently with its electrification offensive: at a world premiere with celebrity participants, the Four Rings company presented the Audi Q4 e-tron and the Audi Q4 Sportback e-tron. These all-electric models represent the brand’s entry into premium e-mobility in the compact segment. At the second digital Celebration of Progress, in the company of Audi experts and international guests, the Four Rings demonstrated the highlights of the SUV/CUV: typical e-tron design, cutting-edge display technologies and impressive spaciousness.

Read on

e-tron2e-tron2

04/14/21

Company

Electric, efficient and emotionally appealing: Audi Q4 e-tron and Q4 Sportback e-tron

Versatile all-rounders for everyday use that transfer the progressive design of the concept cars into series production and that can be driven locally without any emissions: The Audi Q4 e-tron and the Q4 Sportback e-tron are the first compact electric SUVs from the brand with the Four Rings.

Read on

03/23/21

Audi MediaCenter

Audi CO₂ program: sustainable aluminum for Audi e-tron GT wheels

AUDI AG is systematically continuing its CO₂ program in the supply chain and, as a result, already reducing the CO₂ emissions of the parts used in Audi models in the production phase. As part of a pilot project, the company is procuring 20-inch wheels for the Audi e-tron GT that are made from low-CO₂ emission aluminum supplied by Alcoa to RONAL GROUP, the wheel’s manufacturer.

Read on

03/23/21

Company

Start of production for Audi Q4 e-tron

Audi goes “back to its roots”: In Zwickau in Saxony, the birthplace of this long-standing German company, production of the Audi Q4 e-tron has finally started. The fully electric compact model is the first electric SUV to be produced by Audi in Germany. The Q4 e-tron features a Volkswagen-made modular electric drive matrix (MEB), a highly versatile and variable platform that is suitable for numerous fully electric models and offers considerable scope for leveraging synergies.

Read on

03/21/21

Company

Audi plans to cut water consumption in production in half by 2035

Clean drinking water is one of the most valuable resources worldwide: This is why Audi has included the economical and efficient use of water as a key aspect of its Mission:Zero environmental program. The company plans to keep its own water consumption to a minimum and stop using drinking water in vehicle production in the future. To this end, Audi is implementing efficient processes and closed water cycles, and increasing the use of rainwater. In the long term, Audi plans to implement closed water cycles at all production locations.

Read on

03/18/21

Company

Audi defies the corona crisis with a robust performance in the 2020 financial year

Even in 2020, a challenging business year, Audi vigorously drove ahead its transformation into a provider of sustainable and networked premium mobility. As a result of the pandemic, deliveries and sales revenue fell significantly in the first half-year. Thanks to a strong second half, including an excellent fourth quarter, sales revenue reached a total of approximately €50.0 billion in the 2020 business year. Operating profit before special items was €2.7 billion, and operating return on sales before special items was 5.5 percent. In addition to synergies in the Volkswagen Group, the Audi Transformation Plan (ATP) and Audi.Zukunft made important financial contributions. Net cash flow remains a strength of the company, with a figure of €4.6 billion. The reasons for this are continuing cost and investment discipline and the divestment of shareholdings within the Volkswagen Group amounting to some €1.5 billion. The company moved purposefully ahead with its e-roadmap: in 2021 alone, Audi doubled the number of all-electric models in its range and is also reinforcing its PHEV offensive. Subject to developments in the corona pandemic and the supply of semiconductors, Audi views 2021 with cautious optimism.

Read on

03/18/21

Company

Audi Report: annual and sustainability report now combined

For the 2020 fiscal year, AUDI AG is publishing its first combined annual and sustainability report. The company is convinced that business success is inextricably linked with assuming social and ecological responsibility. To document its performance in a transparent manner, as of this year Audi is combining its financial reporting with reporting on sustainable corporate governance in accordance with ESG (Environment, Social and Governance) criteria. In the years to come, the Audi Report will be published to coincide with the Annual Press Conference, outlining the progress AUDI AG has made in implementing its business and sustainability targets. The report uses a modern, digital format to provide information about products and technologies, environmental management and the corporate culture at Audi. The structure is based on the reporting logic of the 2019 Sustainability Report, with Audi documenting its progress in five chapters entitled “Strategy,” “Operations and Integrity,” “Products and Services,” “Value Creation and Production” and “Employees and Society.”

Read on

03/12/21

Company

Digital sales: Audi significantly improves its customer experience

A personalized website, improved myAudi app features and additional consulting options: AUGI AG is making significant progress in the digitization of its sales. Audi wants to enable interested parties and customers to have a seamless, emotional, and simple brand experience – both online and offline, and across all points of contact.

Read on

03/12/21

Company

Save the date: Livestream Audi Annual Press Conference 2021

At the Annual Press Conference on Thursday, March 18, AUDI AG will present its annual accounts and a forecast for the 2021 fiscal year. This year, the event will be fully digital for the first time. Viewers can watch the Annual Press Conference live worldwide on www.audimedia.tv starting at 10 a.m. (CET).

Read on

03/08/21

Technology

Precise data for greater safety: Audi warns its drivers faster about slippery roads

Audi is taking another step toward safer and more intelligent mobility. The premium carmaker is using high-precision swarm data for the first time to improve its car-to-X service “Local Hazard Information” (LHI). The new version uses a car-to-cloud application that is based on a novel procedure for estimating the coefficient of friction on the basis of the wheel slip. This technology can detect the tiniest changes in road surface adhesion, upload data to the cloud for processing, and warn upcoming drivers of road ice or other slippery conditions in near real time.

Read on

03/02/21

Company

Language for more diversity: Audi is addressing gender

To raise the profile of gender diversity, Audi is introducing gender-sensitive language at its German locations from March, thereby also taking a stand for equality in communication. This reform is regulated by a corporate policy. Broadly, it states that all genders and gender identities are to be addressed as equals and with appreciation.

Read on

All Press Releases

Recent press folders

04/19/21

Audi MediaCenter

Audi at Auto Shanghai 2021

03/18/21

Company

Annual Press Conference 2021

Even in 2020, a challenging business year, Audi vigorously drove ahead its transformation into a provider of sustainable and networked premium mobility: On the occasion of its Digital Annual Press Conference on March 18, 2021, AUDI AG will presented the key figures for the year 2020 and provided an outlook for the year 2021.

e-tron2e-tron2

02/09/21

Models

Audi e-tron GT quattro and Audi RS e-tron GT

Electric mobility is becoming dynamic and fascinating, as Audi is proving with the e-tron GT. The four-door coupé reinterprets the classic idea of the gran turismo: Its design is highly emotive, its technology is exhilarating. Two powerful electric motors provide dynamic driving performance and confident electric all-wheel drive. With its net energy content of 84 kWh, the high-voltage battery enables ranges of up to 488 km (303.2 mi) and can be recharged extremely quickly, thanks to its 800 V technology. Suspension, lights, controls, connection, or e-tron sport sound: The Audi e-tron GT quattro and RS e-tron GT kicked off their presales simultaneously in mid-February 2021. Both models demonstrate accumulated technical expertise – and the Audi brand’s strong passion for minute details.

01/25/21

Models

Audi Q5 Sportback and Audi SQ5 Sportback

Following the Q3 Sportback and the e-tron Sportback, Audi now presents its third crossover utility vehicle, or CUV: the Q5 Sportback. This coupé with dynamic lines addresses customers who appreciate not just an expressive design and technical innovation but also a sporty character and a high level of everyday usability. Topping the line is the SQ5 Sportback TDI. Its three-liter TDI offers concentrated power of 251 kW (341 PS) and 700 Nm (516.3 lb-ft) of torque.

All Press Kits

Audi MediaTV

04/15/21

Modelle

The highlights of the Audi Q4 e-tron reveal

Progress has to be celebrated: watch the best of the Audi Q4 e-tron reveal right here.

04/19/21

Trailer

Trailer: Audi A6 e-tron concept

Audi presents the new Audi A6 e-tron concept at the Shanghai Auto Show 2021: dynamic, elegant and with pure electric power. The concept car is based on the newly developed Premium Platform Electric (PPE) and represents an entirely new design concept – the only thing it has in common with the current A6 are its dimensions.

04/14/21

Modelle

The reveal: the Audi Q4 e-tron and Q4 Sportback e-tron

The moment has come: the Audi Q4 e-tron and Q4 Sportback e-tron take over the streets fully electric and with an extraordinary design.

04/19/21

Design

The design of the new Audi A6 e-tron concept

Based on its dimensions, the Audi A6 e-tron concept is clearly a representative of the luxury class – 4.96 meters in length, 1.96 meters in width, and 1.44 meters in height, the same as the current members of the Audi A6/A7 series. With its dynamic proportions and elegant lines, including the fastback design typical of the brand, it’s obvious at first glance that this vehicle was conceived in a wind tunnel.

Audi MediaTV

The latest Audi-Videos in 4k, world premieres and Audi-events on livestream.

Now available on Apple TV, Smart TV, Tablet and Smartphone.

Audi Newsroom

04/19/21

The Audi A6 e-tron concept: luxury-class design electrified

Meet the next generation of e-mobility. More than a car, the Audi A6 e-tron concept is a vision of the future. From elegant proportions to state-of-the-art lighting, Philipp Römers, Head of Exterior Design, talks about the innovative engineering and pioneering design that makes this concept car a step into tomorrow. #Audi #A6e-tronConcept #FutureIsAnAttitude #emobility

04/15/21

Audi Q4 e-tron world premiere: Light, Design and Technology

César Muntada, Head of Light Design and Stephan Berlitz, Head of Lighting Development, talk about their work, the Audi Q4 e-tron models, technology, inspirations and the future of lighting. Full live event: https://youtu.be/Z6-UpE9zrrA More info: https://www.progress.audi/progress/en/story-of-progress.html #Audi #Q4e-tron #FutureIsAnAttitude #emobility -------------------- *Audi Q4 e-tron models: Power consumption combined: 17.9-15.6 kWh/100km (NEDC); 20.9-16.6 kWh/100km (WLTP); CO₂ emissions combined: 0 g/km. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

04/14/21

Highlights of the Audi Q4 e-tron world premiere

All the highlights of the Audi Q4 e-tron* world premiere event. Full live event: https://youtu.be/Z6-UpE9zrrA More info: https://www.progress.audi/progress/en/story-of-progress.html #Audi #Q4e-tron #FutureIsAnAttitude #emobility -------------------- *Audi Q4 e-tron models: Power consumption combined: 17.9-15.6 kWh/100km (NEDC); 20.9-16.6 kWh/100km (WLTP); CO₂ emissions combined: 0 g/km. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de). Please note that while producing the shown content, local health and safety measures were strictly adhered to at all times.

YouTube