Audi MediaCenter

Fastest model is now even hotter:
The new Audi R8

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Entering the electric age:
The new Audi e-tron

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The new Audi A6 Avant

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Successful model with new strengths:
The second generation of the Audi Q3

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The new Audi TT:
An update for the design icon

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Ideal companion for a digital lifestyle:
The new Audi A1 Sportback

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Combined fuel consumption in l/100 km: 5.9 – 4.5; Combined CO2 emissions in g/km: 155 – 119
Fuel consumption and CO2 emission figures given in ranges depending on the tires/wheels used

This car is not yet on sale. It has not yet been homologated and is therefore not subject to the 1999/94/EG guideline.

Top-News

11/19/18

Company

30 years of partnership in China: Audi and FAW start a model initiative

Audi and First Automotive Works (FAW) are celebrating the 30th anniversary of their partnership this Monday. The approximately 650 guests at the anniversary event at the FAW plant in Changchun include representatives of the province of Jilin, of partner FAW, and of the FAW-Volkswagen joint venture, as well as members of the boards of management of Volkswagen AG and AUDI AG. Audi is further expanding its local research and development competencies in order to launch more China-specific model variants and digital services. The first electric car tailored for Chinese customers, the Audi Q2 L e-tron, will already be launched in 2019. Local production of the Audi e-tron will follow in 2020, one year after its market launch in China.

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11/15/18

Company

Team AlpaKa from the Karlsruhe Research Center for Information Technology clinch the title

The final of the Audi Autonomous Driving Cup 2018 saw Team AlpaKa fend off the challenge from seven other university teams to win the title. The prize money of 10,000 euros therefore goes to Karlsruhe.

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11/12/18

Models

Federal Office for Motor Traffic (KBA) approval: Audi to start recall of diesel models in Germany

On Wednesday Audi will begin the first of eight recalls for cars with V TDI engines in Germany. Following approval by the Federal Office for Motor Traffic (KBA) the company will initially be recalling around 31,200 vehicles to the workshops. In total, around 151,000 midsize and full-size cars in Germany are affected by the eight recall notices.

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11/09/18

Company

Exceptional situation impacts Audi deliveries also in October

AUDI AG handed over approximately 117,600 automobiles to customers last month, a decrease of 25.7 percent compared with the prior-year period. In particular the exceptional situation in Europe continued to adversely affect deliveries. On the home continent, the company sold 52.7 percent fewer cars than in October 2017. In China, however, Audi achieved further growth of 5.4 percent last month. In North America, unit sales decreased by 14.9 percent due to upcoming model changes. Worldwide deliveries of 1,525,300 units in the first ten months of the year were at the level of the prior-year period.

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11/08/18

Models

Comfortable, versatile and connected: orders now being taken for new Audi Q3

The new Audi Q3 is more striking, roomier and more versatile. At the same time it offers technical refinements from the full-size segment and a further developed suspension for enhanced driving dynamics with even more comfort. Audi is now accepting orders for the compact family SUV. The base price for the Q3 in Germany is 33,700 euros.

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11/06/18

Culture and Trends

Audi and beyond initiative speak out for responsible use of AI at global forum

A society in which artificial intelligence benefits people and society: To those ends, Audi is involved in AI4People, the first global forum for an ethical approach to AI in Europe. At the “Towards a Good AI Society Summit” at the European Parliament in Brussels, the forum presented a 20-point plan for a responsible AI society. One of the focuses was on coordinating European AI research and establishing issues of the responsible use of new technologies more firmly in the minds of developers, legislators and the general public. “We need a European approach to artificial intelligence that combines innovation with our values,” stated Dr. Roland Villinger, Chief Strategy Officer (CSO) and Chief Digital Officer (CDO) at AUDI AG, in Brussels.

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11/06/18

Company

Audi Autonomous Driving Cup 2018: Eight teams do battle for the title

Eight university teams will be battling it out in the Audi Autonomous Driving Cup 2018 from November 12 to 14 to present the best autonomous driving car. For the first time, the participants have access to digital HD map material of the entire course. The museum mobile in Audi Forum Ingolstadt will now be hosting the competition for young talents for the fourth time.

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10/31/18

Company

AUDI AG after three quarters: key financials impacted by extraordinary factors

The third quarter of this year featured numerous adverse factors for the Audi Group: As expected, restrictions in the sales portfolio caused by the changeover to WLTP had an increasingly negative effect. At the same time, the densely packed program of phase-outs and ramp-ups in connection with the broadest model initiative in Audi’s history reached its peak with high ramp-up costs in the second half of the year. As a result of an administrative order issued by the Munich II Public Prosecutor’s Office imposing a fine in connection with the diesel issue, AUDI AG reports special items of €800 million at the end of the third quarter. At €44.3 billion, the Audi Group’s revenue for the period from January through September reached the previous year’s level. After special items, operating profit for the first nine months amounted to €2.9 billion; adjusted for special items, it was €3.7 billion and thus moderately below the prior-year figure. This results in an operating return on sales before special items of 8.3 percent. The successful joint venture business in China is not included in this figure and is shown in the significantly increased financial result.

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10/26/18

Company

New power from old cells: Audi and Umicore develop closed loop battery recycling

Milestone reached: Audi and Umicore have successfully completed phase one of their strategic research cooperation for battery recycling. The two partners are developing a closed loop for components of high-voltage batteries that can be used again and again. Particularly valuable materials are set to become available in a raw materials bank.

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10/24/18

Company

Fastest model is now even hotter: Extensive update for Audi R8

“Born on the track, built for the road.” The volume-production model now follows after the world premiere of the R8 LMS GT3 at the 2018 Paris Motor Show. Apart from the sportier design, the Audi R8 Coupé and Spyder have more powerful engines. The models will go on sale in Europe in early 2019.

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10/18/18

Company

Offer for the future: Audi offers customers a new environmental and exchange incentive

Offer for the future for diesel drivers: Audi is renewing the fleet of vehicles on the roads and thus supporting the package of measures to improve air quality. Customers who replace their existing diesel vehicle with the Euro 1 to Euro 4 emission standards will receive a price incentive on their new car. This incentive is staggered depending on the model and amounts to between 3,000 and 10,000 euros. Audi is also offering a new exchange incentive for customers in 14 German cities and the neighboring rural districts. It is paid out when a Euro 4 or Euro 5 car is traded in and amounts to up to 9,000 euros.

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10/16/18

Company

Munich II public prosecutor concludes regulatory offences proceedings by issuing administrative order imposing a fine (Bußgeldbescheid) / AUDI AG accepts the fine and, by doing so, admits its responsibility

The Munich II public prosecutor today issued an administrative order against AUDI AG in its capacity as affected party (Betroffene) pursuant to sections 30 para. 1, 130 para. 1 of the German Act on Regulatory Offences (Ordnungswidrigkeitengesetz – OWiG) in the context of deviations from regulatory requirements in certain V6 and V8 diesel aggregates and diesel vehicles manufactured or distributed by AUDI AG. As a result of the administrative order imposing the fine, the active regulatory offence proceedings conducted by the Munich II public prosecutor against AUDI AG will be finally terminated. Considering these special items the Audi Group will significantly undercut major financial key performance indicators forecasted for the fiscal year 2018.

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10/12/18

Sports

DTM Finale Hockenheim 2018

Six victories in a row! Audi driver René Rast won the season’s last race at the Hockenheimring as well, so topping his own record from the previous day. On Sunday, behind Mercedes-Benz driver Gary Paffett, the 31-year-old German from Audi Sport Team Rosberg secured the runner-up’s spot in the championship. The DTM’s new record man in the end was only lacking four points to successfully defend the title.

09/17/18

Models

The Charge – world premiere of the Audi e-tron

At the The Charge event in San Francisco, it will finally strip off the camouflage and reveal itself to the global public: the Audi e-tron. With a range suitable for longer distances, an electric all-wheel drive, and a charging capacity of up to 150 kW at quick-charging stations, it sets a new tone for the world of electromobility. But Audi is driving more than just electromobility forward. At the event in San Francisco, Audi will showcase its plans for the future of mobility in a comprehensive theme park: along with the Audi e-tron, autonomous driving and digital business models will mark the start of a new era.

09/08/18

Sports

DTM Nürburgring 2018

Audi driver René Rast achieved the perfect DTM weekend at the Nürburgring with two pole positions and two victories. He scored the maximum possible points with his Audi RS 5 DTM.

09/07/18

Models

Audi A6 Avant

Attractive station wagons go by the name of Avant – this Audi claim applies more than ever to the new version of the bestseller. The dynamic and elegant exterior of the A6 Avant is wrapped around a spacious interior and a luggage compartment with a capacity of up to 1,680 liters (59.3 cu ft). The suspension combines comfort and sportiness on a new level; all engines come standard with a mild hybrid system for improved efficiency. The MMI touch response digital operating system is easy and intuitive to use, and the comprehensive connectivity features and numerous new and updated assist systems make the A6 Avant the ideal touring car. Combined fuel consumption in l/100 km: 5.9 – 4.5; Combined CO2 emissions in g/km: 155 – 119 Fuel consumption and CO2 emission figures given in ranges depending on the tires/wheels used

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Audi MediaTV

09/18/18

Trends

Audi e-tron: Manifesto

The greatest names in history may not have invented the craft, but they definitely raised it to the next level. Electric has gone Audi.

09/18/18

Models

Review: the Audi e-tron

Motor journalist Martin Haven presents the first fully electric Audi which is built in the CO₂ neutral production plant in Brussels. One thing about the Audi e-tron is certain: it’s a real Audi. Time to look at the key features with Martin Haven.

09/18/18

Models

Audi electrified – The Change is now

With the world premiere of the Audi e-tron a new era of electric mobility begins for the brand with the four rings. By 2025, Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide. With this e-offensive, the company takes mobility beyond imagination. At Audi, change is the transformation of perspective. This is our time. The change is now.

10/15/18

Models

Audi e-tron: safari test in Namibia

Rodrick van Neel, wild park ranger at Bitterwasser Lodge in Namibia takes the Audi e-tron on a test drive for his everyday work routine. The ranger is quite sceptical if the electric SUV is able to manage the difficult terrain with dunes and slopes in the wild park. Will the electric all-wheel drive convince Rodrick during his daily work in the Kalahari desert's sand?

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Audi Newsroom

11/21/18

Think you know what Q8 means?

Think Audi and multiply performance and style by 8 to see why everyone is raving about the new flagship model Audi Q8. A momentous film for a momentous SUV design. Welcome to the 8th dimension. Welcome to the Audi YouTube channel, the home of “Vorsprung”. On this channel, you’ll find first-hand information on us as a company, innovations and coverage of exciting model releases. Be prepared for fascinating formats and the reporting of important events. Subscribe for thrilling insights, diverse opinions and new perspectives on the brand with Four Rings and become a member of a worldwide community of automotive aficionados. Imprint: https://www.audi-mediacenter.com/en/imprint-3697

11/19/18

An edgy video for the edgy new Audi A1 Sportback

Audi defines the new cool with the edgy new #Audi #A1 Sportback. Sit back for a potpourri of visual surprises as the Sportback goes through its paces. Epic mode on! Welcome to the Audi YouTube channel, the home of “Vorsprung”. On this channel, you’ll find first-hand information on us as a company, innovations and coverage of exciting model releases. Be prepared for fascinating formats and the reporting of important events. Subscribe for thrilling insights, diverse opinions and new perspectives on the brand with Four Rings and become a member of a worldwide community of automotive aficionados. Imprint: https://www.audi-mediacenter.com/en/imprint-3697

11/16/18

Traveling in style – the new business class in the Audi A6 Sedan

Call it an overall upgrade: the eighth generation of the upper-class sedan is now more versatile than ever. Enhanced comfort, dynamic all-wheel steering and an elegant design are just a few things you can expect. The mild hybrid system allows for more efficiency, the extensive assistance systems and the fully digital user interface demonstrate intelligent automotive connectivity and offer an even more personalized user experience. So just lean back, fasten your seatbelt and enjoy a ride in the Audi A6. Welcome to the Audi YouTube channel, the home of “Vorsprung”. On this channel, you’ll find first-hand information on us as a company, innovations and coverage of exciting model releases. Be prepared for fascinating formats and the reporting of important events. Subscribe for thrilling insights, diverse opinions and new perspectives on the brand with Four Rings and become a member of a worldwide community of automotive aficionados. Imprint: https://www.audi-mediacenter.com/en/imprint-3697

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