Audi MediaCenter

Top-News

09/10/21

Technology

Audi discusses social aspect of autonomous driving with experts at the IAA

The steering wheel retracts as if by magic, the driver’s seat slides into a comfortable position, and the car keeps on driving by itself. With its fully electric show car, the Audi grandsphere concept, the premium carmaker is showing at the IAA how the interior of the vehicle will change in the future as the driver becomes a passenger when driving functions become increasingly automated. In addition to the technological outlook, Audi’s activities at the IAA focused on the social aspect of automated driving with a panel discussion at the “House of Progress” brand pavilion in Munich.

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09/10/21

Company

Vocational training at Audi: launching the careers of tomorrow

This fall, 694 vocational trainees and 42 cooperative education students will take the first step toward launching their careers at Audi’s Ingolstadt and Neckarsulm sites. Thanks to customized training content, the digital transformation is starting right at the beginning of their professional activities – just like in 2020, for example, young people are once again entering training programs to become “IT specialists specializing in digital connectivity.” As such, AUDI AG is offering highly attractive prospects in technological fields of the future in the area of vocational training as well. In this context, the company is not only placing a strong focus on digitalization with respect to the subject matter, but also in the way it is being taught. Under the company’s new labor-management agreement on remote learning, for example, trainees can spend up to 20 percent of their training program learning remotely via mobile devices.

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09/07/21

Models

Audi A6 e-tron concept at Milan Design Week

Emotional design, spectacular lighting technology, and perfect harmony – that’s what both the Audi brand and Dutch product designer Marcel Wanders are renowned for. In the Audi City Lab showroom designed by Wanders at Milan Design Week, the brand with the four rings will be exhibiting its impressive Audi A6 e-tron concept. In addition, Audi will also be presenting the RS e-tron GT and the Q4 e-tron to the public.

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09/03/21

Company

Virtual reality entertainment holoride on the road to series maturity

Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. At a roadshow in California, holoride visited potential game studios to excite the best content suppliers about the start-up’s new technology.

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09/02/21

Company

“Vorsprung 2030”: CEO Markus Duesmann on Audi’s sustainable premium mobility transformation (key statements)

The name says it all when it comes to the Audi Media Days in the run-up to the IAA MOBILITY 2021 in Munich: Audi is “#FutureReady”. The company is resolutely transforming itself into a provider of sustainable premium mobility. Indeed, the last day of the event saw Markus Duesmann, CEO and Board of Management Member for Product Lines at AUDI AG, outline the company’s vision for the future and give his forecast for the future of mobility.

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08/14/21

Sport

Formula E home victory for Audi in Berlin

Lucas di Grassi won the first of the two final races of the Formula E World Championship in Berlin with the Audi e-tron FE07. For Audi Sport ABT Schaeffler it was already the third triumph in front of the home crowd after 2018 and 2019.

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08/03/21

Models

Lap record on the Nordschleife: Audi RS 3 fastest in the compact class

With a time of 7:40.748 minutes, the new Audi RS 3 Seda is the fastest compact model on the Nürburgring Nordschleife. In June, Audi Sport racing and development driver Frank Stippler beat the previous lap record in that class by 4.64 seconds. Above all, the torque splitter, with its fully variable torque distribution on the rear axle, contributed to the record time – Vorsprung durch Technik.

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e-tron2e-tron2

07/30/21

Sport

Electrification 2.0: pros from FC Bayern receive Audi e-tron GT

Audi and FC Bayern are pushing ahead with the electrification of the soccer club that has the most members in the world. A total of 15 FC Bayern players and officials are now using the all-electric Audi e-tron GT or Audi RS e-tron GT premium models as their company cars. The official handover of the sporty electric cars took place on July 29 at the Audi Driving Experience Center in Neuburg an der Donau. Here, several FC Bayern stars experienced just how much fun it is to drive Audi’s premium electric car for the first time.

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07/30/21

Company

Successful first half-year for Audi: record deliveries and strong profits

A healthy result after six months: the Audi Group achieved a successful half-year performance in spite of a critical situation with semi-conductor supplies. From January to June the company delivered 981,681 automobiles to customers worldwide, thus concluding the best first half in the history of Audi. The positive trend in volume is also reflected in the financial performance: sales revenue amounted to €29.2 billion. An operating profit of €3.1 billion testifies to high customer demand, a strong sales performance, and continued cost discipline. Moreover, in the first half-year Audi benefited from positive valuation effects in securing raw materials. The operating return on sales, at 10.7 percent, therefore lies within the strategic target range of 9 to 11 percent. Net cash flow amounting to €5.5 billion reflects the financial strength of the Audi Group.

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07/29/21

Models

Q4 e-tron series adds new all-wheel-drive model: Q4 45 e-tron quattro now available to preorder

The Audi Q4 e-tron and Q4 Sportback e-tron are the first compact electric SUVs from the brand with the four rings. Following their launch in April, two new versions have been added to the range – the Q4 Sportback 40 e-tron, the model with the longest range in the series, and an all-wheel-drive version, the Q4 45 e-tron quattro – both of which are available to order now.

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07/29/21

Company

“Better Normal”: working and learning at Audi goes remote

Audi is making major strides in the digital transformation of its collaboration processes. The company continues to expand its combination of remote, semi-remote, and office-based work. Audi is also incorporating remote learning into its vocational training programs. In close collaboration with the local Chamber of Industry and Commerce, Audi has developed a plan for a flexible learning and collaboration culture. On the basis of this concept, the Board of Management and the works council have agreed to permanently incorporate remote learning in the vocational training program. In the future, vocational trainees at Audi will be able to learn digitally for up to 20 percent of their training program.

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07/22/21

Models

The best in its class rolling up to the starting line: New Audi RS 3 now available to order

The new Audi RS 3 is best in its class in terms of acceleration and top speed. The torque splitter, installed in an Audi for the first time, gives the vehicle maximum agility and optimum stability. Two additional RS driving modes make both fast lap times and controlled drifts on closed-off tracks possible. The new RS 3 is available to order starting today. In Germany, the RS 3 Sportback starts at 60,000 euros, the RS 3 Sedan at 62,000 euros.

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09/06/21

Audi MediaCenter

Audi at the IAA 2021

“Let’s Talk about Progress”: Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility. Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic Audi RS e-tron GT and the new Audi Q4 e-tron. At the adjacent “Charging Experience,” the brand with the four rings will be providing information on current and future charging options. Audi is also engaging IAA visitors in a dialog through its interactive “journey2progress” scavenger hunt that introduces them to the brand’s four key values: sustainability, digitalization, performance, and design.

09/02/21

Models

Audi grandsphere concept

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.

08/27/21

Company

Audi Media Days #FutureReady

Audi will start production of its final combustion engine model in 2025. This message underscores the fact that Audi is currently in the most profound transformation in its 112-year history. The focus here is on sustainability, electrification and digitalization. This transformation requires major as well as minor overhauls throughout the company. Not only products and processes are changing, after all; professions, working models and ways of thinking must also adapt. Media representatives can find out how Audi is preparing for this transformation and how the company views the future at the Audi Media Days #FutureReady. All the relevant information and press materials can be found here.

07/23/21

Sport

Audi RS Q e-tron

Clear the stage for an electrifying high-tech test laboratory: just under a year after the initial concept idea, Audi Sport has started testing the new Audi RS Q e-tron, with which Audi will take on one of the greatest challenges there is in international racing in January 2022: the Dakar Rally.

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Audi MediaTV

09/02/21

Trailer

The reveal of the Audi grandsphere concept

Audi presents the next chapter in luxury: the Audi grandsphere concept. The concept car combines comfortable first-class travel with a sporty look and an innovative interior. The future of individual mobility is causing a U-turn in the design process and thus the grandsphere concept reveals a production-oriented perspective on the interior as a new world.

09/02/21

Trailer

The future is now – the Audi grandsphere concept

Elegant. Progressive. #FutureReady. At the IAA 2021, Audi is presenting the Audi grandsphere concept study. The private jet for the road combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible: the front seats become a first class lounge and the interior a new world.

09/02/21

Design

Virtual Design Workshop – the highlights of the Audi grandsphere concept

Welcome to the new era of progressive luxury. The design of the new Audi grandsphere concept is visionary and revolutionary. Like a first-class flight, the grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Audi designers present the highlights of the interior and exterior and take you on a journey into the future. Fasten your seat belt!

09/01/21

Design

The design of the Audi grandsphere concept

Audi designers give an insight into the design process and present the highlights of the exterior and interior of the Audi grandsphere concept.

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Audi Newsroom

09/14/21

The next chapter of progressive luxury: the Audi grandsphere concept

Experience high-class future. Designed from the inside out, this is a pioneer for first class comfort. An immersive sphere that allows you to work, relax, connect or indulge. The Audi grandsphere concept* is the next chapter of progressive luxury. Innovative and intuitive, it is redefining the in-car experience and reimagining what is possible. Shaping the future, today. #FutureIsAnAttitude #Audi #AudiGrandsphereConcept #concept #emobility -------------------- *The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country. Professional driver on a closed course.

09/13/21

Talking about progress | Highlights from IAA MOBILITY 2021

What will move us next. At this year’s @IAA MOBILITY we shared our vision of the future and how we are actively shaping tomorrow, today. From design and sustainability to performance and digitalization, guest speakers took to the stage at the House of Progress to share ideas and talk about key issues around individualized mobility. Take a look at the highlights from the week and find out more at http://at.audi/iaa-yt-hfaudi. #FutureIsAnAttitude #Audi #LetsTalkAboutProgress #AudiIAA #IAA21 #IAAMobility -------------------- The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country. Professional driver on a closed course.

09/13/21

Audi x IAA MOBILITY 2021 | Let’s talk about digitalization

Experience seamless digitalization with highlights from the fifth day of @IAA MOBILITY 2021. Human-centric design and immersive connectivity shape the future of digitalization in high-class mobility. At this year’s event in Munich, we are sharing our vision of the future and showcasing ways in which Audi is advancing in the digital revolution. Let’s talk about progress. Discover more at at.audi/iaa-yt-hf5. #FutureIsAnAttitude #Audi #AudiGrandsphereConcept #LetsTalkAboutProgress #AudiIAA #IAAMobility #IAA21 -------------------- The vehicle shown is a concept vehicle that is not available as a production vehicle. The automated driving functions shown are technologies currently under development, are not available for production vehicles and only work within system limits. All possible uses of the technical systems and functions shown represent only a possible concept and are dependent on the respective legal regulations in the relevant country. Professional driver on a closed course.

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