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The sheer joy of driving meets enhanced performance:
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Heat and sandstorms: Morocco test for the Audi RS Q e-tron



Audi electrifies FC Bayern basketball players

Audi and FC Bayern are continuing to drive the electrification of the sports club with the largest number of members in the world. Players and officials of FC Bayern Basketball are now driving the e-tron, Q4 e-tron and Q5 TFSI e models as company cars. At the official vehicle handover on October 19 in front of the Audi Dome in Munich, the Bayern basketball professionals were able to familiarize themselves with their electric cars and explore the new charging infrastructure on-site.

Spectacular Audi Sport win in America

Audi Sport customer racing clinched its first victory of the season in the Intercontinental GT Challenge together with Audi Sport Team Saintéloc in the USA. The hard-fought victory at the Indianapolis 8 Hours was already the third overall success of the Audi R8 LMS in an international endurance race in North America since 2017. Numerous incidents, penalties and caution phases characterized a competition in which the three Audi Sport teams were not spared either.

The Audi Q4 e-tron’s success story: in its transition to electromobility, Audi is turning to synergies within the whole group

Strong together: In its transformation to emissions-free mobility, Audi is relying on the synergy effects within the Volkswagen Group. During a media visit to the multi-brand factory in Zwickau, Germany, Peter Kössler, Audi Board Member for Production and Logistics, and Dr. Stefan Loth, Chairman of the Board of Volkswagen Saxony GmbH, emphasized how intensely the sister companies are benefiting from their close collaboration. Thanks also to shared platforms like the modular electric drive system (MEB), Audi will have more than 20 fully electric models on the market by 2025.

Second life or recycling? BattMAN rescues batteries from a needlessly short lifespan!

The question is on the minds of everyone who is interested in e-mobility: What happens to the battery when an e-vehicle has reached the end of its service life? The answer is simple: The new analysis software BattMAN ReLife checks their state of health in just a few minutes. Starting immediately, the quick check system will be used as a means of initial diagnosis in battery recycling at the pilot plant that Volkswagen Group Components has been operating in Salzgitter since the beginning of the year.

International Audi eTwin Cup 2021: The winning team is from Switzerland

“Work together, win together”: at the first international finals of the Audi eTwin Cup, 96 Audi service employees and technicians from 16 countries tested their abilities. In the end, the Swiss team prevailed. Horst Hanschur, head of Retail Business Development and Customer Services at AUDI AG, handed over the cup to the winning team.

Audi Volunteer Day 2021, digital and analog: employees help in Ingolstadt and Neckarsulm

Renovation work in social welfare institutions, excursions for people with impairments – and, for the first time, digital workshops like language learning: more than 250 Audi employees, including Board members, plant managers, and members of the Works Council, have engaged in around 50 projects during their free time in support of social welfare institutions at both German locations in Ingolstadt and Neckarsulm.

Rally co-driver Fabrizia Pons: “The quattro has never lost its grip on me”

They are historic venues for the international rally scene and they have close ties to Audi: the Col de Turini as a stage of the Monte Carlo Rally and San Romolo as a very crucial point of the asphalt special stages of the Rallye Sanremo. Thanks to the quattro and the five-cylinder, the company with the four rings drove from one success to another in the 1980s. It was an era that established the legend of what was then Audi’s revolutionary drive concept and technologies that define the Audi DNA “Vorsprung durch Technik” to this day. Fabrizia Pons, co-driver for Audi factory driver Michèle Mouton in the 1980s, and Sebastian Grams rhapsodize about the old days and look forward at the possibilities that the quattro and the five cylinder offer today and in the future.

Removing plastic from the Danube: Audi Environmental Foundation supports clean-up project in Budapest

A further milestone has been achieved in the collaboration between the Audi Environmental Foundation and CLEAR RIVERS: In cooperation with Audi Hungaria, a floating litter trap made of recycled plastic has been installed in the Danube. The aim is for this trap to catch carelessly discarded waste from the Danube. The plastic is separated from the remaining waste, recycled in a closed cycle, and processed. Education programs also contribute to explaining the importance of clean bodies of water.

Audi opens a brand exhibition at DRIVE. Volkswagen Group Forum

“Experience Progress”: this is the title of the second brand exhibition by Audi at DRIVE. Volkswagen Group Forum on Unter den Linden in Berlin. Until 17 January 2022 visitors and everyone who is interested can experience the brand with the four rings in the German capital.

Audi discusses social aspect of autonomous driving with experts at the IAA

The steering wheel retracts as if by magic, the driver’s seat slides into a comfortable position, and the car keeps on driving by itself. With its fully electric show car, the Audi grandsphere concept, the premium carmaker is showing at the IAA how the interior of the vehicle will change in the future as the driver becomes a passenger when driving functions become increasingly automated. In addition to the technological outlook, Audi’s activities at the IAA focused on the social aspect of automated driving with a panel discussion at the “House of Progress” brand pavilion in Munich.

Vocational training at Audi: launching the careers of tomorrow

This fall, 694 vocational trainees and 42 cooperative education students will take the first step toward launching their careers at Audi’s Ingolstadt and Neckarsulm sites. Thanks to customized training content, the digital transformation is starting right at the beginning of their professional activities – just like in 2020, for example, young people are once again entering training programs to become “IT specialists specializing in digital connectivity.” As such, AUDI AG is offering highly attractive prospects in technological fields of the future in the area of vocational training as well. In this context, the company is not only placing a strong focus on digitalization with respect to the subject matter, but also in the way it is being taught. Under the company’s new labor-management agreement on remote learning, for example, trainees can spend up to 20 percent of their training program learning remotely via mobile devices.

Audi A6 e-tron concept at Milan Design Week

Emotional design, spectacular lighting technology, and perfect harmony – that’s what both the Audi brand and Dutch product designer Marcel Wanders are renowned for. In the Audi City Lab showroom designed by Wanders at Milan Design Week, the brand with the four rings will be exhibiting its impressive Audi A6 e-tron concept. In addition, Audi will also be presenting the RS e-tron GT and the Q4 e-tron to the public.

Recent press folders

The quattro is a legend, a sure-fire sale, and trailblazer all at once. As an integral part of Audi’s “Vorsprung durch Technik” DNA, the drive system is the bridge to the future. The five-cylinder engine is just as closely linked to Audi's history as it is to the racing heritage of the brand with the four rings. Both the permanent all-wheel drive and the engine that still arouses emotions today are the focus of the quattro moments experience drive, in which Audi is looking back and ahead at locations steeped in history – the Col de Turini in the French Maritime Alps and San Romolo in Italy. Join us for a look at 40 years of the quattro experience and learn how Audi is powering into the electric future with the all-wheel drive and continuing its long tradition of high-performance engines with the latest development stage of the five-cylinder. You’ll find all of the details about the event and further press material on the legendary quattro and five-cylinder engine here.
Audi MediaCenter
“Let’s Talk about Progress”: Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility. Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic Audi RS e-tron GT and the new Audi Q4 e-tron. At the adjacent “Charging Experience,” the brand with the four rings will be providing information on current and future charging options. Audi is also engaging IAA visitors in a dialog through its interactive “journey2progress” scavenger hunt that introduces them to the brand’s four key values: sustainability, digitalization, performance, and design.
The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.
Audi will start production of its final combustion engine model in 2025. This message underscores the fact that Audi is currently in the most profound transformation in its 112-year history. The focus here is on sustainability, electrification and digitalization. This transformation requires major as well as minor overhauls throughout the company. Not only products and processes are changing, after all; professions, working models and ways of thinking must also adapt. Media representatives can find out how Audi is preparing for this transformation and how the company views the future at the Audi Media Days #FutureReady. All the relevant information and press materials can be found here.

Audi MediaTV


Audi Tradition: a story of the automobile

AudiStream presents the story of the automobile, the history of AUDI AG. Join us on a journey through time and watch the livestream on

Audi R8 LMS in DTM 2021

The 2021 DTM season has come to an end at the Norisring with an exciting final weekend and the title not being decided until the very last of 16 races. Kelvin van der Linde celebrated third place overall in Team ABT Sportsline’s Audi R8 LMS.

Audi quattro moments 2021

Join us for a look at 40 years of the quattro experience and learn how Audi is powering into the electric future with the all-wheel drive and continuing its long tradition of high-performance engines with the latest development stage of the five-cylinder.

The reveal of the Audi grandsphere concept

Audi presents the next chapter in luxury: the Audi grandsphere concept. The concept car combines comfortable first-class travel with a sporty look and an innovative interior. The future of individual mobility is causing a U-turn in the design process and thus the grandsphere concept reveals a production-oriented perspective on the interior as a new world.

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Testing the Audi RS Q e-tron on the Road to Dakar


Experience quattro with Audi

Decades of unforgettable moments and an unbeatable feeling, experience high-performance driving with Audi quattro. Legendary motorsport drivers take us on the famous Col de Turini with the past and present of Audi quattro. With the technology transferred to the modern electric era, we are entering a new generation of driving. And a new generation of drivers to create their own #quattroMoments. #Audi #etronGT -------------------- Audi RS e-tron GT: Power consumption combined: 20.2-19.3 kWh/100km (NEDC); 22.5-20.6 kWh/100km (WLTP); CO2 emissions combined: 0 g/km. Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. Further information:

The Road to Dakar | Driving the Audi RS Q e-tron

Meet the driver crews who will be in the cockpits on our Road to Dakar. No strangers to competition, these experienced champions could not resist returning to the desert to shape the future of motorsport. Bold, brave and daring, they are up to the challenge. Watch as passion and intelligent performance meet in the second episode in this series. Discover more at #FutureIsAnAttitude #RSQe-tron #RoadToDakar #Dakar2022 -------------------- *This vehicle shown here is the Rally Dakar vehicle that is not available as a production model.
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