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Electric, efficient and emotionally appealing: 
Audi Q4 e-tron and Q4 Sportback e-tron



Living and breathing transformation: Audi employees talk about how they are committed to progress

From vehicle manufacturer to mobility service provider: Audi is currently undergoing the biggest transformation in the company’s history. The focus here is on digitalization, sustainability and electric mobility. But it is not just about technology – but also about mindset and attitude. At Audi employees now talk about how they are experiencing and shaping change and progress within the company.

Regenerative Design: Audi at Design Shanghai 2021 in cooperation with Stella McCartney

In 2021 Audi is once again represented at Design Shanghai as Headline Partner. At this design fair, the Four Rings brand is showing its focus on forward-looking, sustainable solutions. The fair stand impressively demonstrates the use of recycled materials in the Audi e-tron GT quattro as well as in Stella McCartney’s innovative products. The fair takes place from 3 to 6 June 2021 in the Shanghai World Expo Exhibition & Convention Center.

Artemis GmbH will drive the new innovation management at Audi

Artemis started out as a beacon project, and in the last few months has rapidly speeded up the transformation of the Volkswagen Group and especially of Audi. Alexander Hitzinger’s team set up the development of the innovative Artemis model outside the usual structures and processes, and in its conceptual phase it has laid the foundation for forward-looking technology in cooperation with CARIAD and AUDI AG. Now the project team will take a new course. As a center of competence for fast, modern development processes, Artemis GmbH will move even closer to Audi’s Technical Development and reinforce the new innovation management.

Peatland ecosystems as long-term carbon stores: Launch of the regional “CO2-Regio” feasibility study

Thanks to their high content of organic matter, peatland ecosystems are highly efficient carbon stores capable of storing more carbon dioxide than woodland covering an equivalent area. This is why the Audi Environmental Foundation and an alliance of regional municipalities, cities and administrative districts are joining forces with the EU’s LEADER* support program to fund a study researching the greenhouse gas offsetting capacity of peatland, woodland and humus. The study also aims to outline how regional farmers can repurpose their land for alternative uses and be financially rewarded for their efforts.

Audi pilots concept for quick charging

Audi is driving its transformation as a provider of sustainable premium mobility. The brand plans to ramp up its efforts by 2025 with a wide range of more than 20 fully electric models. The key to its success and the crux of this transformation is the availability of charging infrastructure. Audi is working on a concept for quick-charging for premium-level electromobility. A pilot project in the second half of the year will provide a specific outlook and a practical test for a possible serial roll-out.

Refined details: Audi gives the A1, A4, A5, Q7 and Q8 a sporty new look for the new model year

Audi is launching sales on May 20 of attractive equipment packages for the Audi A1 and stylish appearance packages for the Audi A4 and A5 – the new Audi Q7 and Q8 edition models will follow in summer. In addition to the “S line competition” equipment line, Audi has also enhanced the performance of the A1 Sportback 40 TFSI from 147 to 152 kW (207 PS).

Charging Stations and E-Cars: Audi Electrifies FC Bayern

FC Bayern and its partner Audi have installed 21 charging points for electric vehicles at the Allianz Arena. As of this summer, the charging infrastructure will gradually be expanded, allowing electric vehicles to soon be charged in other areas of the record-holding German champions’ stadium complex.

“The car will be like a concert hall and the passengers will be sitting in the middle of it.”

“For good sound, not only is measurement technique crucial, but a trained ear as well,” says Dr. Tobias Gründl. The head of Audi’s Sound and Acoustics Development department shines a light on what premium sounds like – and what makes Audi sound distinctive. With Sonos, Audi is presenting a new technology partner. In the future, the car will become a streaming center – and electromobility is driving the audio architecture of tomorrow.

Audi further extends the premium-mobility service ‘Audi on demand’ in Germany

A new subscription offer, a dedicated app and now more than 65 stations at German dealers: AUDI AG is pressing ahead with the expansion of its exclusive mobility service ‘Audi on demand’ and thus complementing its digital ecosystem around the automobile. In this way customers gain an even broader range of services that respond to their individual needs.

United under the flag of diversity: Audi employees celebrate European Diversity Month

The month of May is devoted to diversity at the Audi Group. Employees have come up with various digital interactive events for Audi employees for German Diversity Day as part of the Diversity Charter on May 18. The focus will then shift to the activities of the international subsidiaries and production locations. The long-term goal is to make more effective use of the potential of diverse perspectives in the context of transformation together and to make targeted use of inclusion as a success factor.

The Audi sound system: tailor-made acoustics for every Audi model

What effect do sounds have on people? And how does Audi translate its customers’ subjective auditory sensations into the car as objectively as possible? With the help of sophisticated sound development, Audi is reaching its acoustic objectives.

The status after three months: Audi’s momentum was strong in the first quarter of 2021

The Audi Group has carried the impetus of the year-end surge over to the first months of 2021: in the opening quarter, deliveries, sales revenue, and operating profit increased significantly compared to the previous year’s figures, which were marked by the pandemic. The operating return on sales was 10.0 percent. Following solid year-end figures, Audi started the new year successfully, with strong business in China and the USA. Thanks to consistent discipline in investments and costs, as well as effects deriving from the previous quarter, net cash flow reached a high level at €3.1 billion and confirmed once again the financial strength of the Four Rings. With the world premieres of the fully electric Audi e-tron GT and Audi Q4 e-tron families of models in February and April, Audi is also significantly raising the pace on its way to becoming a premium provider of electric mobility.

Recent press folders

For Audi, the sound of the audio system and the acoustic properties of a car are central quality attributes. What began with a radio and a speaker has developed into immersive 3D sound for a holistic sound experience. Customers today expect an environment in the car that simultaneously relaxes, inspires, and fosters concentration on driving – without disruptive background noises and with signal, warning, and informational sounds that are harmonically attuned to each other. The “TechTalk: Sound & Acoustics” outlines the philosophy and methods behind sound development at Audi. We explain what constitutes the distinctive Audi sound and how Audi integrates the future possibilities of implementing acoustics in each specific model. You can find all information and press materials here.
The steering wheel is almost as old as the automobile itself. And it is a given that a vehicle will drive in the direction desired according to the motion of the steering wheel. But the technologies behind it are complex and have become increasingly sophisticated in recent decades. The developers at Audi are working on the perfect combination of dynamic handling and comfort. At the same time, steering assistance functions offer added safety and support in everyday driving – for changing lanes, swerving, and parking. As a result, the steering wheel is increasingly emerging as a communication device, moving away from the standard wheel and toward becoming a high tech command center.
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For the first time the presentation of AUDI AG at Auto Shanghai 2021 is taking place with two partners at a shared trade-fair stand. Audi and its Chinese partner companies FAW and SAIC are showing no fewer than four world premieres: the brand-new Audi A6 e-tron concept vehicle and the all-round updated Audi Q5L, in addition the Audi A7L and an SUV study, still kept beneath a cover, named Audi concept Shanghai – the first two products made by a new partner, SAIC Audi.
Even in 2020, a challenging business year, Audi vigorously drove ahead its transformation into a provider of sustainable and networked premium mobility: On the occasion of its Digital Annual Press Conference on March 18, 2021, AUDI AG will presented the key figures for the year 2020 and provided an outlook for the year 2021.

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Electric and efficient: Audi Q4 e-tron und Audi Q4 Sportback e-tron

With the Audi Q4 e-tron and the Q4 Sportback e-tron, the brand with the Four Rings presents its first purely electric cars in the compact segment. Under the expressively designed body, both SUVs offer a large interior, a high level of everyday usability, and a strong charging and driving performance. This film shows the new Audi Q4 e-tron und Audi Q4 Sportback e-tron driving through the streets of Lübeck.

Development of steering behavior at Audi

The steering wheel is the interface between the driver and the vehicle. In this video, Audi developer Carsten Jablonowski describes which properties are decisive for optimal steering behavior in Audi vehicles.

Audi sound tuning

Exclusive insights into the work of sound engineers at Audi. Michael Wisniewski shows the stages of audio, hifi and interior sound development: Audio reference room, acoustically dead room, climate chamber, sound lab. He explains the development process of the perfect interior sound of an Audi.

Audi at Auto Shanghai 2021

Audi is presenting four world premieres at Auto Shanghai 2021: the Audi A6 e-tron concept and the completely redesigned Audi Q5L; in addition the Audi A7L and an SUV study still wrapped in camouflage film with the name Audi concept Shanghai.

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Audi x Design Shanghai 2021: trendsetters in regenerative design

Setting trends and leading the way at Design Shanghai 2021. Joined by design expert, Licheng Ling, and showcasing the fully electric Audi e-tron GT quattro *, we explore the world of regenerative design. With forward-thinking solutions, we are redefining luxury. #DesignShanghai # DesignShanghai2021 #ExperienceDesign #FutureIsAnAttitude #emobility -------------------- * Audi e-tron GT quattro: Power consumption combined: 19.6-18.8 kWh / 100km (NEDC ); 21.6-19.9 kWh / 100km (WLTP); CO2 emissions combined: 0 g / km. Information on fuel / electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. Further information:

Celebrating Progress | Regé-Jean Page & the Audi Q4 e-tron

We choose what we want our future to look like. So what's yours going to be? More info: #Audi #Q4e-tron #emobility #FutureIsAnAttitude -------- Audi Q4 e-tron: Power consumption (combined) in kWh/100 km: 17.8–15.8 (NEDC); 20.0–17.0 (WLTP); CO₂ emissions (combined) in g/km: 0. Power consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Audi Q4 Sportback e-tron: Power consumption (combined) in kWh/100 km: 17.9–15.6 (NEDC); 20.9–16.6 (WLTP); CO₂ emissions (combined) in g/km: 0. Power consumption and CO₂ emission figures given in ranges depend on the equipment selected for the vehicle. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO2 emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Helmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany or available free of charge at

A story of progress: Stella McCartney

Changing the fashion world. Designer, Stella McCartney, is working every day to try and create a more sustainable future. From inspiration to sourcing to production - nature is at the core of everything she does. Combining technology and creativity to create magic. #Audi #FutureIsAnAttitude #DesignShanghai #DesignShanghai2021 #ExperienceDesign #emobility
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