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Heat and sandstorms: Morocco test for the Audi RS Q e-tron
First class toward the future
Audi at the IAA Mobility 2021 in Munich



Employees shape transformation: Digital qualification at Audi continues to pick up speed

“Digital Shift”, a future-oriented pilot project that aims to transform the workforce, has been launched at Audi site at Neckarsulm. The project gives employees the opportunity to qualify for future jobs in Digital Production. An unconventional recruiting concept puts the focus on interests instead of qualifications. This qualification initiative will serve as the blueprint for additional pilot projects. Under the project name “Digital Future”, IT-minded employees at the Ingolstadt site will also have the opportunity to upgrade their qualifications.

Removing plastic from the Danube: Audi Environmental Foundation supports clean-up project in Budapest

A further milestone has been achieved in the collaboration between the Audi Environmental Foundation and CLEAR RIVERS: In cooperation with Audi Hungaria, a floating litter trap made of recycled plastic has been installed in the Danube. The aim is for this trap to catch carelessly discarded waste from the Danube. The plastic is separated from the remaining waste, recycled in a closed cycle, and processed. Education programs also contribute to explaining the importance of clean bodies of water.

Audi opens a brand exhibition at DRIVE. Volkswagen Group Forum

“Experience Progress”: this is the title of the second brand exhibition by Audi at DRIVE. Volkswagen Group Forum on Unter den Linden in Berlin. Until 17 January 2022 visitors and everyone who is interested can experience the brand with the four rings in the German capital.

Audi discusses social aspect of autonomous driving with experts at the IAA

The steering wheel retracts as if by magic, the driver’s seat slides into a comfortable position, and the car keeps on driving by itself. With its fully electric show car, the Audi grandsphere concept, the premium carmaker is showing at the IAA how the interior of the vehicle will change in the future as the driver becomes a passenger when driving functions become increasingly automated. In addition to the technological outlook, Audi’s activities at the IAA focused on the social aspect of automated driving with a panel discussion at the “House of Progress” brand pavilion in Munich.

Vocational training at Audi: launching the careers of tomorrow

This fall, 694 vocational trainees and 42 cooperative education students will take the first step toward launching their careers at Audi’s Ingolstadt and Neckarsulm sites. Thanks to customized training content, the digital transformation is starting right at the beginning of their professional activities – just like in 2020, for example, young people are once again entering training programs to become “IT specialists specializing in digital connectivity.” As such, AUDI AG is offering highly attractive prospects in technological fields of the future in the area of vocational training as well. In this context, the company is not only placing a strong focus on digitalization with respect to the subject matter, but also in the way it is being taught. Under the company’s new labor-management agreement on remote learning, for example, trainees can spend up to 20 percent of their training program learning remotely via mobile devices.

Audi A6 e-tron concept at Milan Design Week

Emotional design, spectacular lighting technology, and perfect harmony – that’s what both the Audi brand and Dutch product designer Marcel Wanders are renowned for. In the Audi City Lab showroom designed by Wanders at Milan Design Week, the brand with the four rings will be exhibiting its impressive Audi A6 e-tron concept. In addition, Audi will also be presenting the RS e-tron GT and the Q4 e-tron to the public.

Virtual reality entertainment holoride on the road to series maturity

Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. At a roadshow in California, holoride visited potential game studios to excite the best content suppliers about the start-up’s new technology.

“Vorsprung 2030”: CEO Markus Duesmann on Audi’s sustainable premium mobility transformation (key statements)

The name says it all when it comes to the Audi Media Days in the run-up to the IAA MOBILITY 2021 in Munich: Audi is “#FutureReady”. The company is resolutely transforming itself into a provider of sustainable premium mobility. Indeed, the last day of the event saw Markus Duesmann, CEO and Board of Management Member for Product Lines at AUDI AG, outline the company’s vision for the future and give his forecast for the future of mobility.

Formula E home victory for Audi in Berlin

Lucas di Grassi won the first of the two final races of the Formula E World Championship in Berlin with the Audi e-tron FE07. For Audi Sport ABT Schaeffler it was already the third triumph in front of the home crowd after 2018 and 2019.

Lap record on the Nordschleife: Audi RS 3 fastest in the compact class

With a time of 7:40.748 minutes, the new Audi RS 3 Seda is the fastest compact model on the Nürburgring Nordschleife. In June, Audi Sport racing and development driver Frank Stippler beat the previous lap record in that class by 4.64 seconds. Above all, the torque splitter, with its fully variable torque distribution on the rear axle, contributed to the record time – Vorsprung durch Technik.

Electrification 2.0: pros from FC Bayern receive Audi e-tron GT

Audi and FC Bayern are pushing ahead with the electrification of the soccer club that has the most members in the world. A total of 15 FC Bayern players and officials are now using the all-electric Audi e-tron GT or Audi RS e-tron GT premium models as their company cars. The official handover of the sporty electric cars took place on July 29 at the Audi Driving Experience Center in Neuburg an der Donau. Here, several FC Bayern stars experienced just how much fun it is to drive Audi’s premium electric car for the first time.

Successful first half-year for Audi: record deliveries and strong profits

A healthy result after six months: the Audi Group achieved a successful half-year performance in spite of a critical situation with semi-conductor supplies. From January to June the company delivered 981,681 automobiles to customers worldwide, thus concluding the best first half in the history of Audi. The positive trend in volume is also reflected in the financial performance: sales revenue amounted to €29.2 billion. An operating profit of €3.1 billion testifies to high customer demand, a strong sales performance, and continued cost discipline. Moreover, in the first half-year Audi benefited from positive valuation effects in securing raw materials. The operating return on sales, at 10.7 percent, therefore lies within the strategic target range of 9 to 11 percent. Net cash flow amounting to €5.5 billion reflects the financial strength of the Audi Group.

Recent press folders

Audi MediaCenter
“Let’s Talk about Progress”: Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility. Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic Audi RS e-tron GT and the new Audi Q4 e-tron. At the adjacent “Charging Experience,” the brand with the four rings will be providing information on current and future charging options. Audi is also engaging IAA visitors in a dialog through its interactive “journey2progress” scavenger hunt that introduces them to the brand’s four key values: sustainability, digitalization, performance, and design.
The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.
Audi will start production of its final combustion engine model in 2025. This message underscores the fact that Audi is currently in the most profound transformation in its 112-year history. The focus here is on sustainability, electrification and digitalization. This transformation requires major as well as minor overhauls throughout the company. Not only products and processes are changing, after all; professions, working models and ways of thinking must also adapt. Media representatives can find out how Audi is preparing for this transformation and how the company views the future at the Audi Media Days #FutureReady. All the relevant information and press materials can be found here.
Clear the stage for an electrifying high-tech test laboratory: just under a year after the initial concept idea, Audi Sport has started testing the new Audi RS Q e-tron, with which Audi will take on one of the greatest challenges there is in international racing in January 2022: the Dakar Rally.

Audi MediaTV


The reveal of the Audi grandsphere concept

Audi presents the next chapter in luxury: the Audi grandsphere concept. The concept car combines comfortable first-class travel with a sporty look and an innovative interior. The future of individual mobility is causing a U-turn in the design process and thus the grandsphere concept reveals a production-oriented perspective on the interior as a new world.

The future is now – the Audi grandsphere concept

Elegant. Progressive. #FutureReady. At the IAA 2021, Audi is presenting the Audi grandsphere concept study. The private jet for the road combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible: the front seats become a first class lounge and the interior a new world.

Virtual Design Workshop – the highlights of the Audi grandsphere concept

Welcome to the new era of progressive luxury. The design of the new Audi grandsphere concept is visionary and revolutionary. Like a first-class flight, the grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Audi designers present the highlights of the interior and exterior and take you on a journey into the future. Fasten your seat belt!

The design of the Audi grandsphere concept

Audi designers give an insight into the design process and present the highlights of the exterior and interior of the Audi grandsphere concept.

The latest Audi-Videos in 4k, world premieres and Audi-events on livestream.

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Audi Newsroom


The Road to Dakar | The making of the Audi RS Q e-tron

Ready to meet one of the toughest challenges in motorsport, the Audi RS Q e-tron* has an innovative drive concept. Designed to make a statement and engineered to push the boundaries, the team behind this car made bold decisions. Watch a new icon come to life in the first of a series of behind-the-scenes films documenting our Road to Dakar. Learn more about our Road To Dakar on #FutureIsAnAttitude #RSQe-tron #RoadToDakar #Dakar2022 -------------------- *This vehicle shown here is the Rally Dakar vehicle that is not available as a production model.

Audi x FCB: experiencing progress with the Audi RS e-tron GT

A day to remember. The @FC Bayern München team spent an exhilarating afternoon at the Audi driving experience center at Neuburg an der Donau, putting the Audi RS e-tron GT* to the test. Experiencing electric performance and the thrill of dynamic driving. #AudixFCB #FutureIsAnAttitude #etronGT #emobility -------------------- *Power consumption, combined*: 20.2–19.3 kWh/100km (NEDC); 22.5–20.6 kWh/100km (WLTP)CO₂ emissions, combined*: 0 g/km Closed roads/professional drivers,instructors present /do not copy.

Let’s make sense | Stella McCartney & the Audi e-tron GT quattro

A perfect match. Stella McCartney, the world-renowned designer of sustainable fashion, meets the new, fully electric Audi e- tron GT quattro with optional leather-free interior. Experience two pioneers who are shaping the future, proving that premium and sustainability can form a promising alliance #FutureIsAnAttitude #Audi #etron #etronGT #sustainability -------------------- *Power consumption combined: 19.6-18.8 kWh/100km (NEDC); 21.6-19.9 kWh/100km (WLTP); CO2 emissions combined: 0 g/km. Information on fuel/electricity consumption and CO2 emissions in ranges depending on the equipment and accessories of the car. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the “Guide on the fuel economy, CO₂ emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at
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