Audi MediaCenter

Top-News

07/29/21

Models

Q4 e-tron series adds new all-wheel-drive model: Q4 45 e-tron quattro now available to preorder

The Audi Q4 e-tron and Q4 Sportback e-tron are the first compact electric SUVs from the brand with the four rings. Following their launch in April, two new versions have been added to the range – the Q4 Sportback 40 e-tron, the model with the longest range in the series, and an all-wheel-drive version, the Q4 45 e-tron quattro – both of which are available to order now.

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07/29/21

Company

“Better Normal”: working and learning at Audi goes remote

Audi is making major strides in the digital transformation of its collaboration processes. The company continues to expand its combination of remote, semi-remote, and office-based work. Audi is also incorporating remote learning into its vocational training programs. In close collaboration with the local Chamber of Industry and Commerce, Audi has developed a plan for a flexible learning and collaboration culture. On the basis of this concept, the Board of Management and the works council have agreed to permanently incorporate remote learning in the vocational training program. In the future, vocational trainees at Audi will be able to learn digitally for up to 20 percent of their training program.

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07/22/21

Models

The best in its class rolling up to the starting line: New Audi RS 3 now available to order

The new Audi RS 3 is best in its class in terms of acceleration and top speed. The torque splitter, installed in an Audi for the first time, gives the vehicle maximum agility and optimum stability. Two additional RS driving modes make both fast lap times and controlled drifts on closed-off tracks possible. The new RS 3 is available to order starting today. In Germany, the RS 3 Sportback starts at 60,000 euros, the RS 3 Sedan at 62,000 euros.

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07/22/21

Company

Audi staff donate money for flood victims

Together with the works council, Audi has called upon its employees to donate money for the fundraising campaign to support the victims of the flooding in Rhineland-Palatinate, North Rhine-Westphalia, Bavaria, and Saxony. The company is also going to raise the staff’s donation to a six-figure amount. One part of the donations will go toward emergency aid, in other words, the urgent provision of relief aid and emergency medical aid for those affected on ground zero. The other part will go toward long-term projects that deal with the sustainable rebuilding of the social infrastructure in the regions. The fundraising campaign goes until September 10.

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07/20/21

Models

Marc Lichte: For me, that’s first class traveling

What direction is auto design heading? This question imposes itself as more and more electric models arrive on the road. The most beautiful cars that have ever existed, some say. Too traditional, others grumble. Audi Design chief Marc Lichte has a clear perspective on this. In recent months, he and his team have been looking intensively at that sea change. In the interview, he gives an overview of how the technological changes have turned Audi’s design – even its design process – upside down.

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07/16/21

Company

Join, check in, get active: Audi is starting Environment Week for 87,000 employees

Under the motto “Join us on our mission to zero,” Audi is organizing “Audi Environment Week” from July 19 to 23. With its week of action, the company is making the numerous facets of environmental protection at its own locations visible. The supporting program includes lectures, film screenings in the Audi program theater, tours in the horticultural show in Ingolstadt, hands-on actions with the Audi Environmental Foundation, and interactive sessions from the international locations. All employees are invited to participate in the program. Gastronomy services is also committed to sustainable and regional cooking for the week and, in addition to a menu they created themselves, has also prepared video tutorials for cooking those dishes at home. In all, there will be more than 100 hours of lectures, actions, and discussions from Audi’s five locations worldwide.

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07/08/21

Company

A Slogan with History: Audi marks 50 Years of “Vorsprung durch Technik”

The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal. And each year, there’s a little bit more history behind it. On this momentous occasion, the company is looking back at a plethora of innovations over five decades that demonstrate why “Vorsprung durch Technik” isn’t just a slogan for Audi – it’s also an expression of the company’s future-oriented approach.

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e-tron2e-tron2

06/22/21

Company

Audi CEO Duesmann at Berlin climate conference: |accelerated transition to e-mobility

Production of Audi’s final completely newly developed combustion engine model will start in just four years. And beginning in 2026, the premium brand will only release new models onto the global market that are powered purely by electricity. As part of its strategic realignment, the company is accelerating the transition to e-mobility. The manufacturer will be gradually phasing out the production of internal combustion engines until 2033. Audi aims to achieve net-zero emissions by 2050 at the latest.

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06/21/21

Sport

Audi Summer Tour 2021: Digital season kick-off with FC Bayern soccer stars

The coronavirus pandemic is unfortunately still preventing exciting soccer events from being held in front of large crowds in Germany. Thanks to the Audi Summer Tour, however, FC Bayern fans will still be able to experience their favorite stars this year. Fans from all over the world are invited to take part in the preparations for the season digitally and enjoy rare glimpses behind the scenes.

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06/17/21

Company

Partnership with energy providers: Audi funding expansion of renewable energy to increase the number of charging stations in Europe that use green power

The company’s vision is absolutely clear: Audi wants to become a provider of carbon-neutral mobility. To achieve this goal, the company is partnering with energy providers to support the expansion of renewable energy sources. The aim is to work with these different partners to build new wind and solar farms in various European countries by 2025, which together are expected to generate around 5 terawatt hours of additional green power. This corresponds to an installed capacity of about 250 new wind turbines. The aim is for the proportion of electricity generated from renewable sources by the cooperation partners to increase along with the increasing proportion of electric cars. The first project, a solar park in the German state of Mecklenburg-Vorpommern, is being developed in collaboration with the German utility company RWE. The plant will come on stream in 2022 and is designed for a total capacity of 170 million kilowatt hours. Encompassing nearly 420,000 solar panels, it will be one of the largest independent solar parks in Germany. Further projects are to quickly follow.

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06/15/21

Culture

Lights of Europe! The Audi Sommerkonzerte 2021: open air & digital

This year’s Audi Sommerkonzerte are taking place between 1 and 4 July 2021 as an open-air festival in Ingolstadt with the motto “Lights of Europe.” On 2 July, worldwide audiences can also experience the Audi Sommerkonzerte in digital form. At the invitation of the artistic director and star violinist Lisa Batiashvili, high-caliber artists will gather in Ingolstadt to celebrate the cultural diversity of Europe through their delight in playing and experimenting. Audi invites audiences to experience together the return of the arts to the stage. Admission to all concerts will therefore be free this year.

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06/08/21

Company

Living and breathing transformation: Audi employees talk about how they are committed to progress

From vehicle manufacturer to mobility service provider: Audi is currently undergoing the biggest transformation in the company’s history. The focus here is on digitalization, sustainability and electric mobility. But it is not just about technology – but also about mindset and attitude. At audi.com/careers Audi employees now talk about how they are experiencing and shaping change and progress within the company.

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Recent press folders

07/23/21

Sport

Audi RS Q e-tron

Clear the stage for an electrifying high-tech test laboratory: just under a year after the initial concept idea, Audi Sport has started testing the new Audi RS Q e-tron, with which Audi will take on one of the greatest challenges there is in international racing in January 2022: the Dakar Rally.

07/19/21

Models

Audi RS 3 Sedan and Audi RS 3 Sportback

The new Audi RS 3 offers driving dynamics on the highest level and optimum values in its segment. With a 400-hp five-cylinder engine that generates 500 Nm of torque, the car ensures quick acceleration and highly emotional sound. This is the first Audi ever to include the RS torque splitter, which variably distributes the torque between the rear wheels. In terms of looks, the RS 3 demonstrates its sporty genes with a widened body, the RS sport exhaust system and cockpit displays resembling those used in motorsport.

07/07/21

Models

Audi TechTalk Design

A rapid technological shift is revolutionizing automobile design. Electromobility, digitization, and automated driving in particular ensure that the interior is the now the focus of the design process. Without the need to actually steer the vehicle, drivers gain new freedoms. The interior is transformed into a space for personal freedom. In the Audi TechTalk Design, we describe this paradigm shift and the new design possibilities resulting from it. We let experts report on the challenges of future design and explain how the three creative workshops in Ingolstadt, Beijing, and Malibu are using the latest methods to shape the automobile portfolio of tomorrow around the clock. All the relevant information and press materials can be found here.

06/09/21

Technology

Audi TechTalk Green Technology

Innovative technologies are the key to a sustainable future. When conducting its development activities, Audi not only relies on its own expertise, but also on strategic collaborations. Our goal is to advance smart green solutions together with our development partners, suppliers, and employees. That is why Audi is a founding partner of the Greentech Festival, an event that offers thought leaders in the fields of climate change mitigation and sustainability a platform to present and discuss their ideas in depth. And that is why we are also committed to greentech at many other levels: from expanding the use of renewable energy for carbon-neutral mobility to processing and recycling mixed automotive plastic waste to monitoring sustainability standards in the supply chain using artificial intelligence. Projects carried out by the Audi Environmental Foundation focus on filters to protect bodies of water from microplastics caused by tire wear and on removing plastic waste from rivers. The Audi think tank came up with the idea of an app that allows users to calculate and reduce their own transport-related carbon footprint. The “Audi TechTalk: Green Technology” will provide a detailed look at individual Audi projects focused on green technology. All the relevant information and press materials can be found here.

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Audi MediaTV

07/23/21

Motorsport

Road to Dakar – Audi RS Q e-tron tests

07/19/21

Modelle

The new Audi RS 3: unmatched sportiness

RS Torque Splitter, semi slicks, and specific RS driving modes – the new Audi RS 3 offers driving dynamics of the highest caliber and the best numbers in its segment. The high-performance engine delivers rapid acceleration with a highly intoxicating sound. The power unit now delivers 500 Nm of torque and responds even faster. Visually, the RS 3 demonstrates its sporty DNA with a widened body, RS sports exhaust system, and cockpit displays like those found in race cars. Audi RS 3 Sportback: Combined fuel consumption in l/100 km: 8.8 – 8.3 (26.7 – 28.3 US mpg); Combined CO₂ emissions in g/km: 201 – 190 (323.5 – 305.8 g/mi) Audi RS 3 Sedan: Combined fuel consumption in l/100 km: 8.7 – 8.2 (27.0 – 28.7 US mpg); Combined CO₂ emissions in g/km: 198 – 188 (318.7 – 302.6 g/mi) Information on fuel consumption and CO₂ emissions as well as efficiency classes in ranges depending on the tires and alloy wheel rims used and on the equipment and accessories of the car.

07/08/21

Unternehmen

Audi Marks 50 Years of “Vorsprung durch Technik”

07/19/21

Technik

Audi RS 3 - Highlights technology & interior

Marvin Schwätter, Technical Project Manager, talks about the technical highlights of the Audi RS 3, Marcel-Alexander Huebner. Product manager RS 3, shows the special features of the interior of the vehicle. Audi RS 3 Sedan Combined fuel consumption in l/100 km: 8.7 – 8.2 (27.0 – 28.7 US mpg); Combined CO₂ emissions in g/km: 198 – 188 (318.7 – 302.6 g/mi) Information on fuel consumption and CO₂ emissions as well as efficiency classes in ranges depending on the tires and alloy wheel rims used and on the equipment and accessories of the car.

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07/26/21

Inspired to shape the future | Henrik Wenders & Marc Lichte

Bold ideas brought to life. Henrik Wenders, Senior Vice President Audi Brand, and Marc Lichte, Head of Design at Audi, take a trip into the past with the iconic Horch 853A. More than just a piece of history, this car is a symbol of their ambition to create, shape and design future premium mobility. An icon in its time, we are now redefining progressive luxury in 2021 with a new concept car. Be a part of progress. Discover more http://at.audi/showcars-yt-kv #FutureIsAnAttitude #Audi #AudiSkysphereConcept #concept #emobility -------------------- The vehicle shown is a concept vehicle that is not available as a production vehicle.

07/21/21

Audi’s Road to Dakar

Set to compete in one of the world's toughest Rally races, meet the RS Q e-tron*. Our main protagonist for the Dakar Rally 2022, this alternative race car concept is the apex of collaboration between Audi Design and Audi engineers. Created to challenge the limits and born to perform, this is the start of our Road to Dakar. #Audi #FutureIsAnAttitude #RSQe-tron #RoadToDakar #Dakar2022 -------------------- *This vehicle is the Rally Dakar race car that is not available as a production model for the road.

07/19/21

The Audi RS 3 models | Performance comes standard

Where performance and powerful design meet. The new Audi RS 3 Sportback* and Audi RS 3 Sedan* impress from every angle. Compact on the outside and spacious on the inside, with precision in every detail. #Audi #RS3 #AudiRS3 #PerformanceIsAnAttitude -------------------- *Audi RS 3 Sportback: Fuel consumption combined: 8.8-8.3 l/100km; CO₂ emissions combined: 201-190 g/km; Audi RS 3 Sedan: Fuel consumption combined: 8.7-8.2 l/100km; CO₂ emissions combined: 198-188 g/km. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

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