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Sustainability at Audi
New sustainability hub: Audi commitment at a glance
Second-life use: 
e-rickshaws for India
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Audi Summer Concerts: All ticket sales to be donated to help Ukraine

AUDI AG has successfully hosted the Audi Summer Concerts music festival since 1990. For the last two years, they could only be experienced virtually due to the pandemic. Now, they’re once again able to be enjoyed live. And this time, they’re dedicated to an important cause – taking a clear stance for the victims of the war in Ukraine.

#TogetherWeChange: Audi at the GREENTECH FESTIVAL 2022

#TogetherWeChange – The GREENTECH FESTIVAL 2022 is getting started under that motto. Europe’s biggest festival for green innovation, inspiration, and ideas will take place between June 22-24, 2022 on the grounds of Berlin’s former Tegel airport. Once more, Audi is a founding partner of the international sustainability conference and offering wide-ranging insights into its own sustainability projects. At its exhibition stand, visitors will learn about the technologies and concepts that the company has developed and put into practice to improve sustainability in its value chain. At the same time, the GREENTECH FESTIVAL will also include KOA22: Berlin’s first HR festival for women will network talent from numerous industries.

Audi captures the zeitgeist with this car: first Audi 80 unveiled 50 years ago

It establishes the B series, is both a pioneer of innovative technology and a trendsetter, and becomes the first million-seller for the brand with the four rings: the Audi 80. The significance of the compact sedan for Audi and the Volkswagen Group is indisputable – not least because the Audi 80 pioneers the modular design.

Myths about autonomous driving

Will self-driving cars soon be a reality? And how will people’s attitude have to change to ensure autonomous driving meets with broad acceptance? The &Audi study “SocAIty”, compiled with the help of renowned experts, looks into these questions, among others. It also clears up some of the widespread myths surrounding the topic. What is true? And what is not?

Audi at the World Economic Forum in Davos

Hello spring, goodbye winter: the annual meeting of the World Economic Forum in Davos is happening in May for the first time, due to the coronavirus pandemic. Audi is supplying the summit with a 100 percent electric shuttle fleet for the first time, providing some of the world’s top leaders with a unique experience. And while Audi is providing the cars with mobile charging containers in Davos, it is also investing in expanding charging options in urban areas and plans to help establish a sustainable battery supply chain in the future.

Audi Board of Management change: Xavier Ros to succeed Board Member for Human Resources Sabine Maassen

At today’s meeting of the Supervisory Board of AUDI AG, Xavier Ros was appointed Board Member for Human Resources and Organization at AUDI AG. He will succeed Sabine Maassen on 20th May 2022. Having attained a degree in mechanical engineering, Ros started his professional career at Audi in 1994 before switching to SEAT in 1999 and later to Volkswagen. Since September 2015, he’s been in charge of SEAT’s Human Resources division in Martorell. With this transfer to the Audi Board of Management, the company’s executive level is becoming even more international by bringing a native of Spain on board.
Audi MediaCenter

Solidarity still in focus: Audi is again making donations in support of people from Ukraine

Audi’s support for victims of the war in Ukraine continues unabated. The company is donating another € 750,000 to aid organizations around Ingolstadt and Neckarsulm. Lots of other aid work to be added around “Neighbors Day” on May 20 as well. At the same time, proceeds from a digital art auction will go to UNO-Flüchtlingshilfe, the German partner organization to the United Nations High Commissioner for Refugees (UNHCR).

Audi adds Apple Music to a wide range of its models

Audi is integrating Apple Music, a premium music streaming subscription service, directly into select models. Adding Apple Music into the infotainment system gives users the ability to access their subscription directly and intuitively from the Multi-Media Interface (MMI) screen using in-car internet data. This seamless integration allows Apple Music subscribers to find their favorite music and discover even more new music.

Audi is designing a hybrid working world

Audi is expanding its hybrid work model. After the pandemic, the working world will be a mix of remote and on-site work. Together with the Works Council, the in-house Better Normal project is developing fields of activity for every division of the company. Concrete solutions are also being developed for areas where remote work is not possible. That is how Audi is continuously promoting the company’s digital transformation.

Successful start to the season for Audi in New Zealand

The 2022 season in the North Island Endurance Series in New Zealand started for Audi Sport customer racing with a victory at Pukekohe. The second-generation Audi RS 3 LMS prevailed for the first time in Italy in Europe’s largest national TCR racing series. Meanwhile, Audi Sport customer racing Asia has announced its driver line-up for various programs in Asia.

Audi Group closes strong first quarter

Despite the quarter being marked by ongoing bottlenecks in semiconductor supply, war in Ukraine, and renewed lockdowns in China, the Audi Group is still reporting strong financial figures after the first three months of the year. As a result, the company has further strengthened its financial basis for its transformation towards e-mobility and digitalization. For the first time, the Bentley brand is also consolidated within the Audi Group. Revenues increased by two percent. The group generated the highest operating profit ever in a first quarter – driven by a strong price position, a disciplined approach to fixed costs, and support from the valuation of raw material hedges, operating profit for the first three months of the year grew to 3.5 billion euros. Despite geopolitical uncertainties arising from the ongoing war in Ukraine and the tense supply situation, the Audi Group is still confirming the forecast for fiscal year 2022 announced in its annual report, and expects to deliver between 1.8 and 1.9 million vehicles across the group’s different brands and to achieve an operating margin of 9 to 11 percent.

Double premiere: Audi and Ducati inspire at offroad event

There has never been such an opportunity: Audi and Ducati welcomed international media to Sardinia for a double debut. For the first time, journalists were able to ride the new DesertX motorcycle and to drive the RS Q e-tron for the Dakar Rally. The designers of both brands have created an unmistakable, joint look for the motorcycle and the car. Expert instructions from Audi drivers Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger, Carlos Sainz/Lucas Cruz and Ducati rider Danilo Petrucci rounded off the formative experience.

Recent press folders

Under the festival motto “Visions of the Future”, Lisa Batiashvili is presenting the concert program of this year’s Audi Summer Concerts. In her fourth year as artistic director, Batiashvili has put together a festival lineup that celebrates the integrative power of music in uncertain times. The star violinist has invited artists from Europe, Germany, and the Ingolstadt region to join her from 30 June to 10 July in taking a strong stand for peaceful coexistence while at the same time pushing the boundaries of classical music.
In mobility, arriving worry-free is the central requirement, one that applies equally to battery electric vehicles. Range, charging performance, and in-car display are among the decisive factors in fulfilling this basic need. The Audi TechDay Charging Experience will show how we give our customers an integrated experience through technical expertise, a sophisticated battery concept, and a reliable remaining range display. It begins in our battery testing center in Gaimersheim and our know-how in the design, development, and control of battery cells. To give customers a taste of premium charging, the Audi charging hub in Nuremberg will demonstrate that the future belongs to reservable high-power charging in urban spaces. For that reason, we are planning additional sites. Finally, customers will experience first-hand through the remaining range display in our e-tron models that reliability is our top priority and an intelligent algorithm makes all the difference. You can find all information and press materials here.
“Lighting technology and lighting design have been success factors for our brand for decades, becoming a key area for Audi. This has allowed us to continue setting new benchmarks in the automotive industry,” explains Oliver Hoffmann, board member for Technical Development. “The digitization of lighting enables us to offer completely new functions that we can use to increase safety again significantly. For example, in combining the digital OLED taillights with proximity indication, we can communicate with the outside world depending on the situation. In addition, this taillight technology enables our customers to select their taillight signature via the MMI for the first time – something that is only available from Audi.”
Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. All the relevant information and press materials can be found here.



Audi Speed of Light Reloaded

This film shows the use of a wide variety of head and rear light technologies over the years on Audi models from 1903 to the present.

Audi RS 5 Coupé with competition plus package – Trailer

Trailer of the Audi RS 5 Coupé with competition plus package in Spain.

Audi urbansphere concept – Reveal

The Audi urbansphere concept gets revealed.

Completely digitized light in the Audi A8

The forward-looking Digital Matrix LED headlights and digital OLED rear lights in the new Audi A8 raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized.

The latest Audi-Videos in 4k, world premieres and Audi-events on livestream.

Available on Apple TV, Smart TV, Tablet and Smartphone.

Audi Newsroom


A story of progress: Sebastian Copeland​

A passion for nature is the driving force behind the striking photography and adventurous spirit of Sebastian Copeland. To him, the first step towards shaping the future is to give at-risk environments a visual voice. The polar explorer, photographer and climate analyst, shares how he believes humans can embody living progress and evolve towards a more sustainable and bright tomorrow. #Audi #FutureIsAnAttitude

Highlights from the House of Progress at Milan Design Week

Putting regenerative design in the driver’s seat at the House of Progress at Milan Design Week 2022. Immerse yourself in highlights from the House of Progress. Experience progressive panel talks, the premium mobility of the future with a look at the Audi grandsphere concept* and the Audi A6 Avant concept* and discover a vision of a mobile private sphere with a collaboration with Poliform. We explore how regenerative design is shaping the future and making an impact on the planet, society and our lives. Discover more #Audi #eMobility #MilanDesignWeek #AudiHouseOfProgress #FutureIsAnAttitude ------- *The vehicle shown here is a concept vehicle that is not available as a production model

Audi x Poliform | A vision of a mobile private sphere

An exclusive look behind the scenes of innovation. First revealed at the House of Progress in Milan, the Audi x Poliform collaboration is a vision of a mobile private sphere. A bold reimagining of the interior space of the Audi urbansphere concept*, combining cutting-edge interior design with future-facing high-class mobility. This documentary takes a closer look at the people, process and progress that went into the making of this unique project.  Discover more about this unique collaboration here: #Audi #eMobility  #MilanDesignWeek #AudiHouseOfProgress #Poliform #FutureIsAnAttitude ------------- *The vehicle shown here is a concept vehicle that is not available as a production model.
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