Digitalization
Digitalization is transforming the car into a personal companion and individual experiential space. At the same time, different vehicles are increasingly communicating with each other and with their surroundings. Audi embraces these technologies. Whether in development, where software-defined vehicles are emerging, or in production, where digitalization enables greater efficiency and even better working conditions.
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Press kit
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From gaming to live sports: Audi redefines in-car entertainment
With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey. -
Digital production: More efficient. More human. Future-ready.Audi is driving the transition to fully connected, highly efficient and sustainable production through digital innovation. New technologies such as virtual planning and the Edge Cloud 4 Production are enabling a paradigm shift in factory automation. Audi approaches production holistically – from employees to automated cycles – and laying the foundation for future-proof, flexible, and resilient value creation.