Digitalization

MediaInfos

Technology

03/12/2025

Audi and DAZN bring major-league thrills to your car

Featuring UEFA Champions League, the FIFA Club World Cup 2025, American sports like NFL and NBA, and handball and golf: Audi is expanding its Audi Application Store offer to include the DAZN app, bringing the sports streaming service into the vehicle – with Audi as the first automaker ever to do so. Sports fans can experience the content both on the MMI touch display and MMI passenger display. The DAZN app is now available in the new models of the Audi A5, Audi Q5, Audi A6, Audi A6 e-tron, and Audi Q6 e-tron series via the Audi Application Store.

Technology

06/27/2024

Audi enhances voice control in current and future models with ChatGPT

Audi is implementing the AI-based chatbot ChatGPT via Microsoft Azure OpenAI Service in its infotainment system to enhance its vehicles' voice control capabilities. From July this year, owners of around two million Audi models made since 2021 and equipped with the third-generation modular infotainment system (MIB 3) will be able to interact with their car using natural language and listen to the information they would like to know while driving. New vehicles such as the Q6 e-tron and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant.

Strategic topics

06/14/2024

Semiconductors are becoming the neurons of our cars

Semiconductors can be found throughout modern cars, from the engine control and driver assistance and safety systems such as proximity radar and ESP to the infotainment system. An electric Audi or Volkswagen today contains up to 8,000 of them. These essential chips are a critical component of innovation in the automotive industry. Hand in hand with the Volkswagen Group and technology leaders from the microelectronics industry, Audi is shaping the future of mobility. To this end, the company held the third Semiconductor Summit, under the title “Innovation needs Coopetition” on June 11. In this interview, Audi Board Member for Procurement Renate Vachenauer and Volkswagen Member for Procurement Dirk Große-Loheide discuss coopetition, whether the Group’s semiconductor strategy has been successful, and why much remains to be done for Europe as a center for automotive semiconductors.

Company

09/18/2023

Audi opens new Vehicle Safety Center

The new Audi Vehicle Safety Center on the incampus premises in Ingolstadt provides significantly improved and state-of-the-art crash test facilities. Among its features are a 250-meter (820 ft) run-up track, a mobile 100-ton crash block, and the ability to collide two vehicles at a 90-degree angle. As a premium brand, Audi is committed to meeting heightened requirements that go beyond current international standards.

Strategic topics

07/25/2023

Audi integrates YouTube into various models

Audi is integrating YouTube, the world’s largest video platform, into selected models’ infotainment systems. By embedding a new app store, customers can intuitively access popular third-party apps through the Multimedia Interface (MMI) via a data link in the vehicle. The YouTube app is now available in the app store for the first time. Video streaming will launch in selected Audi models in the summer of 2023, with other VW Group brands to follow.

Strategic topics

07/13/2023

Edge Cloud 4 Production: IT-based factory automation enters series production

Audi has been testing the local server solution Edge Cloud 4 Production (EC4P), a new method of IT-based factory automation, at Böllinger Höfe since July 2022. Starting in July 2023, this paradigm shift in Audi’s shop floor IT will be used for the first time in series production. At Böllinger Höfe, a local server cluster will control the worker support systems for two production cycles of the Audi e-tron GT quattro, RS e-tron GT, and Audi R8 models. In the future, the software-controlled, flexible, and scalable server solution will replace the decentralized control system that relies on high-maintenance industrial PCs. EC4P allows Audi to redeploy the computing power the production line requires to local data processing centers. In addition to this first application in series production, Audi is simultaneously adapting EC4P for other use cases in the Audi Production Lab (P-Lab).

Strategic topics

05/16/2023

German Startup Awards 2023: Audi Denkwerkstatt honors newcomers of the year

The most innovative minds in Germany’s startup world met on May 11 at the German Startup Awards in Berlin. Audi Denkwerkstatt was also there this year as an exclusive partner to present the Newcomer Award. Tim Miksche, Head of Audi Denkwerkstatt, and tennis player Sabine Lisicki presented the award to the most convincing newcomers on the German startup scene. Just six years after it was created, Audi Denkwerkstatt has become an established part of the startup ecosystem in this country. It is a catalyst for innovation to support startups and their founders and jointly develop new digital business models in the field of mobility.

Strategic topics

02/01/2023

Audi deepens software expertise with around 400 new IT positions

Using a mixed reality headset in the car to see your real-world environment while keeping an eye on virtual vehicle info: Audi is developing the mobility experiences of tomorrow today – and is using synergies within the Volkswagen Group to do so. As the Group’s software company, CARIAD is working on a unified technology platform. Audi will integrate the CARIAD software into its models in the future, while also developing brand-specific digital features on its own. To this end, the brand with the four rings is bringing additional software expertise on board as the company shifts into the next gear of its workforce transformation: Audi is pushing ahead with transformation in future-related fields, accelerating the build-up with around 400 new IT jobs. In total, up to 2,000 new jobs are planned by 2025.

Technology

12/15/2022

A showcase becomes a reality: Audi brings VR experience platform to CES 2023

The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas from January 4 to 6, 2023, to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.

Company

11/16/2022

Audi expands development in China with new R&D center in Beijing

Audi is strengthening its development capabilities in China with a significant broadening of its R&D scope in the region and an expansion of its local Audi China R&D team. The move to the new Audi China Building, opening nearly 10 years after its predecessor, is also a significant milestone in Audi’s more than three-decade long history in China. The new Audi China Building supports the Four Rings’ efforts to establish additional research and production capacities in the country. The state-of-the-art R&D facility will serve as a key innovation hub for the next generation of Audi technologies.

Strategic topics

11/02/2022

holoride´s cutting edge in-car entertainment platform launches for select Audi models

holoride, pioneer of extended reality in-vehicle entertainment, today announced the release of its game-changing platform in Germany. Coming to select Audi vehicles* in mid-November, the add-on package combines a high-end VR space with a moving car to create an experience that is like nothing before. Passengers will be whisked off into a variety of games and apps that all use live ride info to bring content to life in a completely new media paradigm, dubbed “Elastic Content.”

Strategic topics

09/22/2022

Audi, Start-Ups and Tech Talent at Bits & Pretzels

Back on stage in the founders’ scene: after two years in virtual format, Bits & Pretzels is returning to Munich on-site – and Audi is back on board. At the conference from September 25 to 27, 2022, Audi experts will exchange ideas with international thought leaders and founders about what will move people in the future. On Monday (September 26), Patrick Hennig, co-founder of luca app and CEO of culture4life GmbH, futurologist Kirstine Fratz, and influencer Laura Lewandowski will discuss topics such as the future of mobility and “New Work” during the six-hour program organized by the company with the four rings.

Press kit

• Audi at the IAA Mobility 2023
  The focus of Audi's activities for media representatives at IAA Mobility will be the revolutionary cockpit and interior of the Q6 e-tron including a completely new display and operating concept. In Munich, Audi's first all-electric model based on the Premium Platform Electric (PPE) will make an appearance as part of the Group Media Night to kick off the show and on the Summit press day at the trade fair. At the Open Space area, which is open to the public, Audi will showcase its EV fleet and the electric concept car Audi activesphere concept. The fifth Audi charging hub will also open in Munich.
  Technology

  09/04/2023