The “Terra di motori”, the Land of Engines in northern Italy’s Emilia-Romagna, has a long tradition as a center of technology. No other region in the world has been so profoundly influenced by the passion for enthralling, highperformance engines. Roughly 25 kilometers (15.5 mi) north of Bologna, Sant’Agata Bolognese has been the home of Lamborghini ever since Ferruccio Lamborghini founded the company in 1963.
Today some 1,800 people work at the headquarters in Sant’Agata Bolognese, where currently the two super sports cars Aventador and Huracán as well as the Urus Super SUV are built on three assembly lines. Over 700 production workers, technicians and highly-qualified specialists have been hired with indefinite duration contracts since 2014.
The company doubled the size of the production location from 80,000 m2 to 160,000 m2 (861,112.8 to 1,722,225.7 sq ft) for the production of the new Urus. New additions are a separate assembly line for the Urus, a finishing area for all Lamborghini models and a LEED Platinum certified office building. The building meets the world’s most stringent standards for efficiency and environmental compatibility in construction planning and execution. Lamborghini’s commitment to sustainability was its constant focus during the project. The entire Sant’Agata Bolognese production location has maintained its certification for CO2-neutral production awarded in 2015.
The Manifattura Lamborghini, a new Industry 4.0 assembly line, is reserved for the Urus Super SUV and includes new production technologies designed to support the assembly workers. The concept behind the Manifattura Lamborghini is based on four principles: hand craftsmanship, competence and specialization, production process, ergonomics and safety.
In 2020, Automobili Lamborghini also opened a new paint shop for the Urus Super SUV in Sant'Agata Bolognese. Based on the Industry 4.0 model, the state-of-the-art facility combines hand craftsmanship and digitalization in equal measure. It is also the world’s first paint shop to leverage the benefits of artificial intelligence. Its new, modular structure offer tremendous process flexibility and thus an unparalleled range of colors for customizing the vehicles.
Historic and current models
The twelve-cylinder engine, the pinnacle of engine design, is indelibly associated with the brand. The very first Lamborghini model, the 350 GT, rolled off the assembly line with a V12 engine that was extremely innovative for its time. The 3.5 liter displacement and 280 hp from those initial years were the baseline for continuous development and gains.
Looking back at the last 50 years, there is one model that stands out as the classic Lamborghini: the Miura. Built from 1966 to 1972, it was the first Lamborghini to bear a name borrowed from the world of bullfighting. With up to 283 kW (385 hp) in the later SV version, the two-seater was among the most powerful automobiles of its time. Beneath its ultraflat body was innovative technology. The transverse V12 made the Miura the first modern, mid-engined sports car certified for the road. In 2016, Automobili Lamborghini celebrated the 50th anniversary of the Lamborghini Miura with special events for customers and fans, as well as with the Aventador Miura Homage, a special edition of the Aventador Coupé paying tribute to the Miura.
The successor to the Miura was even more extreme. The Countach was in the lineup from 1974 to 1990. Its concept with the starkly wedge-like body line and the longitudinal V12 mid-engine proved timeless. The Diablo, which followed the Countach, was the first vehicle with a body including large parts made of carbon fiber-reinforced polymer (CFRP), a highend material in which the brand has been continuously expanding its expertise since the mid-1980s. The 1992 Diablo VT was the first Lamborghini with all-wheel drive, which is now standard in all Lamborghini models. The V12 product line saw the Murciélago succeed the Diablo in 2001. In 2007, the Lamborghini Reventón was introduced as an exclusive limited edition.
Making its debut in 2011 was the successor to the Murciélago, the Aventador. In 2013 the brand presented an open variant, the Aventador Roadster. The heart of its technology package is lightweight, Lamborghini-manufactured CFRP monocoque with doors that open upward. It is powered by the extremely high-revving, high-torque, naturally aspirated 6.5-liter V12 engine that generates 515 kW (700 hp) of output. The CDS cylinder deactivation system and the innovative start-stop system using high-capacity capacitors known as supercaps enhance efficiency and reduce CO2 emissions.
Premium-grade carbon is used in the Lamborghini Veneno, the exclusive new model presented at the 2013 Geneva International Motor Show. Only three of the exclusive coupé models were sold. With its output of 552 kW (750 hp) and high aerodynamic efficiency, this Lamborghini is a race car for the street. Nine of the Roadster models were produced and presented in Abu Dhabi in late 2013 – on board the Italian aircraft carrier Cavour – as the best of the Italian automotive industry.
At the 2016 Geneva International Motor Show, Lamborghini presented the Lamborghini Centenario, with which the company celebrated the 100th birthday of its founder, Ferruccio Lamborghini. Just 20 units of the Coupé and Roadster version of the Centenario were built. All 40 vehicles had already been sold – at a net base price of 1.75 million euros – by the time of the presentation. With the Centenario, which is also a V12 model, Lamborghini continues to follow its small-series strategy and once again demonstrates the company’s innovative design and technological expertise.
Current model lineup
The Aventador S, which succeeded the Aventador, features a new aerodynamic design, an updated suspension, even more power and completely redefined handling. The “S”, which is used to designate optimized Lamborghini models, defines a new standard for the Lamborghini V12 Aventador. Presented in December 2016, the Lamborghini Aventador S is equipped with 6.5 liter, normally aspirated V12 engine. With a maximum output of 740 hp, it delivers 40 hp more to the asphalt than the previous model. It accelerates from 0 to 100 km/h ( 62.1 mph ) in 2.9 seconds and reaches a top speed of 350 km/h ( 217.5 mph ). The open version, the Aventador S Roadster, added a new dimension of driving enjoyment in September 2017. And the Aventador SVJ presented in August 2018 set a new record for a production vehicle by completing a 20.6 km ( 12.8 mi) lap on the famous Nürburgring Nordschleife in just 6:44.97. Lamborghini presented the Aventador SVJ Roadster at the 2019 Geneva International Motor Show.
The Huracán presented at the 2014 Geneva International Motor Show is the successor to the Gallardo. With its puristic design, breathtaking performance and outstanding quality, the Huracán guarantees a dynamic experience beyond compare. The power-to-weight-ratio of just 2.33 kg/hp (5.1 lb) also contributes to the V10 model’s extraordinary performance. Top speed is over 325 km/h (201.9 mph) and the Huracán accelerates from 0 to 100 km/h (62.1 mph) in 3.2 seconds, and in 9.9 seconds from 0 to 200 km/h (124.3 mph) . The new Huracán EVO with the V10 engine from the Huracán Performante was introduced in 2019. Improved dynamics characterize the updated design. It is first Lamborghini in which the Lamborghini Dinamica Veicolo Attiva (LDVI) system with predictive logic manages the handling. The company presented the Huracán EVO Spyder at the 2019 Geneva International Motor Show. In early 2020, Automobili Lamborghini also presented the Huracán EVO RWD with rear-wheel drive.
The Huracán Performante debuted in 2017 at the Geneva International Motor Show. It was able to set numerous laptime records on international race tracks thanks to a combination of new lightweight construction technologies, the use of active aerodynamics with aero vectoring and a new chassis setup, all-wheel drive and an improved powertrain. The Performante is still one of the five fastest production vehicles on the Nürburgring Nordschleife.
After just five years of production, the Lamborghini Huracán with the number 14,022 rolled off the line in 2019. With that, it eclipsed its predecessor, the Lamborghini Gallardo, which in its ten years of production reached exactly this number of units. The Huracán thus became the most successful Lamborghini of all time with respect to unit volume.
In collaboration with two laboratories at the Massachusetts Institute of Technology (MIT) in Boston, Lamborghini provided a glimpse at a future Lamborghini electric super sports car in November 2017. The Lamborghini Terzo Millennio is a real-world embodiment of the design and technology theories of tomorrow without compromising the visual fascination, breathtaking performance and particularly the emotive effect of a typical Lamborghini.
The world premiere of the new Lamborghini Urus Super SUV in December 2017 (market launch summer 2018) marks a new era in the 55-year history of the brand. With the Urus the third model in the product lineup, Lamborghini created a new niche in the luxury segment, with pioneering performance and handling, unique design, luxury and utility. The resultant impetus for growth and key opportunities for the brand will drive a major increase in the plant’s production capacity. Lamborghini will invest hundreds of millions of euros over the lifecyle of the new vehicle, and has hired 700 new employees since 2014. Since market launch in July 2018, customers have taken delivery of 1,761 Urus models.
With the Lamborghini Sián FKP 37 prototype, a few-off model with a production run of 63 units introduced at the Frankfurt International Motor Show, the company is upping the ante with unique new hybrid technologies, including the world’s first use of a supercap for hybridization, new materials technologies and unsurpassed Lamborghini performance. Its futuristic design clearly signals that this is the first step toward the electrification of a Lamborghini production vehicle with groundbreaking hybrid technologies. The name Sián, which in the dialect of the company’s home region of Bologna means “lightning,” also plays its part in bolstering this image. The vehicle is an homage to Ferdinand Karl Piëch, who was born in 1937 and played a key role in Audi AG’s acquisition of Automobili Lamborghini in 1998.
Record year 2019 – 8,205 vehicle deliveries to customers worldwide
Lamborghini is a global brand whose sales are distributed among three major sales regions. Worldwide unit sales increased by 43% in 2019 to 8,205 (2018: 5,750). With 165 dealerships in 51 countries, all regions posted record unit sales in 2019 and contributed to year-on-year growth: EMEA (Europe, Middle East, Africa): 3,206/+28%, Americas: 2,837/+45% and Asia Pacific: 2,162/+66%.
The USA remains the largest single market with 2,374 units, followed by mainland China, Hong Kong and Macau (770), the UK (658), Japan (641), Germany (562), the Middle East (387), Canada (376) and Italy (370). All of these markets were able to significantly increase their delivery numbers and set national unit sales records.
Both super sport car model series posted strong unit sales numbers. The sales figures for the V12 Lamborghini Aventador model series remain very steady at 1,104 units. Unit sales of the V10 Lamborghini Huracán model series, which saw the launch of the Huracán EVO with a new design and improved technologies in 2019, totaled 2,139.
As the class leader in its segment, the Urus Super SUV contributed significantly to global unit sales growth in 2019. In its first full year of sales, unit sales increased by 182% from 1,761 units in 2018 to 4,962 vehicles sold in 2019.
Lamborghini Ad Personam
Ad Personam is the company’s customization program with which customers can create their own unique Lamborghini. It is available through all dealerships worldwide and the Ad Personam studio in the heart of the Sant'Agata Bolognese production location. Ad Personam was launched in 2006 and was expanded in 2013 with the formation of a separate team in which the key areas of the company are represented. The Ad Personam specialists offer a tailored service that supports customers in selecting colors, materials, applications and accessories that satisfy not just the stylistic criteria of the Lamborghini brand but also its stringent quality and safety standards. Currently over 50% of Lamborghini super sports cars are customized with Ad Personam, a share that has increased steadily over the years.
Lamborghini Polo Storico
In March 2017, Automobili Lamborghini officially opened its new Polo Storico Classic Center. Polo Storico hosts owners of classic Lamborghini models from all over the world at the new facility and cultivates Lamborghini’s cultural heritage in four main areas: restoration of classic Lamborghini models, archiving, original Lamborghini replacement parts and the official certification of historic Lamborghini vehicles. In addition to manufacturing original replacement parts, Lamborghini stocks parts for more than 65% of the historic vehicle inventory and each year increases the number of newly introduced parts for all models, from the 350 GT to the Diablo. An additional 200 article numbers were added to the catalog in 2018 alone.
Lamborghini Museum MUDETEC
In 2019, the Lamborghini Museum in Sant'Agata Bolognese was rebranded as MUDETEC, the Museum of Technologies (Museo delle Technolgie). It tells the enthralling story of Automobili Lamborghini and explains the design and technology of the vehicles that through the use of innovative technologies not only revolutionized the brand itself, but also the entire automotive world.
The exhibit concept is designed to give visitors a deeper understanding of the brand’s values and its extraordinary models, whose success is based on the creativity and dedication of the employees as well as untiring research and development. A pioneer from the outset, the brand has always had an eye on the design and technologies of the future and put people at the center of the automotive passion of its creations.
Over 112,000 Lamborghini fans visited the museum on the plant grounds in 2019. The museum is open daily, including Sundays, from 9:30 a.m. to 7 p.m. (April – October) and from 9:30 a.m. to 6 p.m. (November – March). In addition to the permanent exhibition of historic Lamborghini models, there are also special exhibitions on a variety of topics related to Lamborghini.
In January, Lamborghini Squadra Corse, the motorsport division of Automobili Lamborghini, won the legendary 24 Hours of Daytona for the third year in a row, this time with the new Huracán GT3 EVO.
Together with its victories at the 12 Hours of Sebring in 2018 and 2019, the Italian super sports car manufacturer was the first to also complete the “36 Hours of Florida” twice in a row.
Lamborghini Squadra Corse also set a record in 2019 with over 350 Huracán race cars produced to date. Squadra Corse is one of the few motorsport divisions worldwide to produce its factory race cars on the same assembly line as the production vehicles. The Huracán Super Trofeo and Huracán GT3 share the line at the Sant'Agata Bolognese plant with their production brothers.
At the World Finals in November 2018, Lamborghini Squadra Corse presented the Urus ST-X Concept, the race version of the brand’s first Super SUV. This is a visionary vehicle concept unifying the race track and off-road.
During the 2019 World Finals in October, Lamborghini Squadra Corse showed a teaser of a new, 12-cylinder hypercar exclusively for racing that will debut in 2020. The limited-production vehicle uses sophisticated aerodynamic and mechanical properties to extract the maximum from the legendary 6.5 liter, normally aspirated V12 engine and produce 830 hp.
Facts and Figures
Automobili Lamborghini S.p.A., Sant’Agata Bolognese, Italy
Chairman and CEO: Stefano Domenicali
Models currently produced: Lamborghini Huracán EVO Lamborghini Huracán EVO Spyder Lamborghini Huracán EVO RWD Lamborghini Aventador S Lamborghini Aventador S Roadster Lamborghini Aventador SVJ Lamborghini Aventador SVJ Roadster Lamborghini Sián FKP 37 Lamborghini Urus
Employees (Automobili Lamborghini S.p.A.): 1,787 (as of: December 31, 2019)
Production (2019): 8,664 automobiles
Consumption values of the models named above:
Fuel consumption of the Lamborghini Huracán EVO: Combined fuel consumption in l/100 km: 13.9 (16.9 US mpg) Combined CO2 emissions in g/km: 332 (534.3 g/mi)
Fuel consumption of the Lamborghini Huracán EVO Spyder: Combined fuel consumption in l/100 km: 14.1 (16.7 US mpg) Combined CO2 emissions in g/km: 338 (544.0 g/mi)
Fuel consumption of the Huracán EVO RWD: Combined fuel consumption in l/100 km: 13.8 (17.0 US mpg) Combined CO2 emissions in g/km: 330 (531.1 g/mi)
Fuel consumption of the Lamborghini Aventador S: Combined fuel consumption in l/100 km: 18.4 (12.8 US mpg) Combined CO2 emissions in g/km: 499 (803.1 g/mi)
Fuel consumption of the Lamborghini Aventador S Roadster: Combined fuel consumption in l/100 km: 18.4 (12.8 US mpg) Combined CO2 emissions in g/km: 499 (803.1 g/mi)
Fuel consumption of the Lamborghini Aventador SVJ: Combined fuel consumption in l/100 km: 18.4 (12.8 US mpg) Combined CO2 emissions in g/km: 499 (803.1 g/mi)
Fuel consumption of the Lamborghini Aventador SVJ Roadster: Combined fuel consumption in l/100 km: 17.9 (13.1 US mpg) Combined CO2 emissions in g/km: 486 (782.1 g/mi)
Fuel consumption of the Lamborghini Urus: Combined fuel consumption in l/100 km: 12.7 (18.5 US mpg) Combined CO2 emissions in g/km: 325 (523.0 g/mi)
Information on fuel consumption and CO2 emissions as well as efficiency classes in ranges depending on the tires and alloy wheel rims used.