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Company

11/29/2023

Quadruple victory for NSU Type 6/60 PS racing car at the German Grand Prix on the AVUS circuit

​The NSU brand and motorsports are an alliance with tradition, not to mention numerous highlights and, above all, emotions. A quadruple victory by the white supercharged six-cylinder cars in their class at the first German Grand Prix on the AVUS circuit in Berlin in 1926 stands out in the story of NSU racing between the two world wars. In this ninth episode on the history of NSU to mark the brand’s 150th anniversary, Audi Tradition presents the pre-war NSU Type 6/60 PS racing car.

Motorsport

11/29/2023

Audi RS Q e-tron for 2024: Innovative prototype with many new details

Audi improves the RS Q e-tron once again: Ahead of its third outing in the Dakar Rally, the rally prototype with its pioneering electric drivetrain with a high-voltage battery and an energy converter receives innovations in many areas. The Audi driver crews of Mattias Ekström/Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger and Carlos Sainz/Lucas Cruz benefits from numerous detail improvements in January 2024. The new ideas make the RS Q e-tron safer, more reliable, more comfortable and a little lighter, as well as having shorter maintenance times for the team.

Motorsport

11/27/2023

Eighth Australian GT title for Audi

After winning the Fanatec GT World Challenge Europe powered by AWS Sprint Cup by Mattia Drudi/Ricardo Feller, an Audi driver, Liam Talbot, has now also prevailed in the Australian counterpart of this international series. Successes for the Audi R8 LMS GT4 and the Audi RS 3 LMS round off a good final November weekend for Audi Sport customer racing.

Company

11/26/2023

Francesco Bagnaia and Ducati 2023 MotoGP World Champions

History repeats itself: Francesco Bagnaia is the 2023 MotoGP World Champion. Thanks to a win in the Valencia GP season finale, held this afternoon at the Circuit Ricardo Tormo in Cheste, the Ducati Lenovo Team rider secured his second world title in the premier class. Having made history for being the first Italian rider to win in MotoGP with an Italian motorcycle last year, the Ducati Lenovo Team rider has now written another important chapter in motorcycle racing history by reconfirming himself on the top of the world with his Desmosedici GP.

Motorsport

11/24/2023

Final test run for the Audi RS Q e-tron

The last big test before the 2024 Dakar Rally: Team Audi Sport has put the Audi RS Q e-tron through its final test in the south of France. The three Audi driver crews of Mattias Ekström/Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger and Carlos Sainz/Lucas Cruz carried out the final fine-tuning. Before Audi’s third participation in the Dakar Rally, the engineers’ priority was to further extend the endurance of all the components.

Motorsport

11/20/2023

Another title success for the Audi RS 3 LMS

The Audi RS 3 LMS continues its worldwide winning streak in November. While victories in Italy and Asia further improve the customers’ results, the drivers also maintain their leading positions in the Kumho TCR World Ranking. The Audi drivers are by far the most successful participants there in the first 45 calendar weeks of the year.

Motorsport

11/19/2023

Fourth Audi victory in the Macau Guia race

Audi Sport customer racing was delighted with victory in the Guia touring car race at the 70th edition of the Macau Grand Prix. Audi Sport driver Frédéric Vervisch won the race on the unforgiving street circuit for Audi Sport Team Comtoyou with a commanding 3.7-second advantage on Sunday. In the FIA GT World Cup at the same venue, Audi scored another trophy thanks to Edoardo Mortara’s second place.

Company

11/17/2023

Things are going streamlined at the Audi museum mobile: new special exhibition on the history of aerodynamics

The new special exhibition at the Audi museum mobile could hardly be more topical: With the advent of electromobility, aerodynamics has again become the focus of vehicle development. Audi Tradition is inviting everyone interested in technology on a journey through the history of aerodynamics, showing the beginnings of aerodynamic concepts used in automotive engineering up to 1945 in an exhibition titled “Windschnittig” (German for “streamlined”) at the Audi museum mobile. From December 1, the August Horch Museum in Zwickau will follow with an exhibition titled “Form vollendet” (German for “perfect form"), which will complete the arc of aerodynamic development up to the present day. Both exhibitions will run until June 2024.

Company

11/15/2023

Digital and sustainable: Audi forges ahead with construction of its new EV factory in China

Construction of Audi FAW NEV Company in Changchun, China, is advancing according to plan. In June 2022, the joint company of brand with the four rings and its Chinese partner FAW (First Automotive Works) laid the cornerstone for the new production site. The factory exclusively produces all-electric Audi models. With its state-of-the-art facility, the company aims to set new standards in digitalization, efficiency, and sustainability.

Motorsport

11/13/2023

Audi battles for overall victory in the Kumho TCR World Tour

Maximum suspense is guaranteed in the title fight in the only worldwide TCR racing series: Audi driver Rob Huff is level on points with Yann Ehrlacher at the top of the standings after the race weekend in Bathurst, Australia. Ten podium results for the Audi R8 LMS round off a successful race weekend for the customers of Audi Sport customer racing.

Models

11/08/2023

The biggest Q in top shape – the new Audi Q8

The revised exterior design of the new Q8 with new front and rear aprons underscores the strong character of the SUV coupé. The optional S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights with a laser as an additional high beam. The headlights also feature digital daytime running lights with selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models.

Company

11/07/2023

Audi begins production of electric motors for the PPE in Győr

A new chapter in drive production at Audi is beginning in the Hungarian city of Győr, as the company commences manufacture of electric motors for the Premium Platform Electric (PPE). The newly developed electric motors will be used for the first time in the Audi Q6 e-tron series. Production of the first fully electric Audi model is scheduled to start at the Ingolstadt headquarters at the end of the year with the PPE-based model. Among other provisions, the company has set up its own battery assembly facility in Ingolstadt in preparation for this step. In Győr, Hungary, Audi Hungaria produces stators and transmission components in a completely new 15,000-square-meter production area, where the axles for the PPE are also assembled. Product testing also takes place in Győr.

Press kits

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  The biggest Q in top shape – the new Audi Q8
  Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. Newly designed headlights and taillights harness digitalization to offer personalization options. Drivers benefit from a greater range of front vision thanks to laser technology and even more visibility and expression in the rear with digital OLED taillights.
  Models

  11/08/2023