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Motorsport

07/08/2025

Audi customer team Eastalent Racing takes the lead in the International GT Open standings

A number of Audi Sport customer racing customers are on top form at the halfway point of the year: For the first time this year, a driver duo is leading the International GT Open in GT3 racing, while another team is extending its lead in GT4 racing across Europe. The situation in TCR Europe is characterized by a change of leadership between two brothers who both rely on Audi. Finally, at the Spa 24 Hours, Audi Sport was honored with an induction into the Hall of Fame.

Company

07/04/2025

A new era for the four rings: 60 years since the first post-war Audi

A new era began in Ingolstadt 60 years ago: the first post-Second World War Audi rolled off the assembly line on August 13, 1965. And on that occasion, after a quarter of a century, Auto Union GmbH once again adopted the traditional Audi brand name. The name itself was intended to demonstrate the model’s status as a technical pioneer. It was, after all, Audi’s first automobile with a four-cylinder, four-stroke engine. The Audi, known internally as the F 103, was a resounding success and spawned an entire model series that – with further developments in design and technology – remained in production until 1972.

Technology

06/26/2025

Gaming fun on the go: Audi integrates AirConsole

Audi brings interactive gaming fun directly into the car with the AirConsole gaming platform specially developed for vehicles. Passengers can now play together on the central MMI touch display or on the MMI passenger display in models with that feature. Smartphones are easily connected to the vehicle using a QR code and then serve as controllers. This makes every ride an entertaining experience for the whole family – both during everyday drives or when traveling.

Motorsport

06/24/2025

Audi R8 LMS clinches first titles of the 2025 season

The International Motorsport customer team celebrated a strong winning streak in New Zealand with a well-deserved title win for its Audi R8 LMS. The brand’s customers also remain the benchmark in touring car racing, as the halfway point of the TCR Italy season proves. A film premiere with the Audi RS Q e-tron drew a lot of applause in the city center of Paris.

Models

06/16/2025

New benchmark in the compact class: the Audi Q3

The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. The modern SUV’s exterior exudes self-confidence and emotion. Numerous innovative features turn the Audi Q3 into a digital companion. They provide a first-class user experience and also ensure greater comfort and safety for the driver and other road users thanks to many assistance systems. In addition to the well-balanced suspension, the digitalization of light also enhances customer benefits. A high degree of personalization and adaptive, high-resolution light functions are made possible with the new micro-LED technology in the digital Matrix LED headlights. Another feature of the new Audi Q3 is an efficient, partially electrified combustion engine with mild-hybrid technology and a plug-in hybrid model with an electric range of up to 119 kilometers (preliminary figures).

Models

06/11/2025

The Audi Q5 e-hybrid: all-rounder with great electric range

Audi is expanding the new Q5 family: in addition to the combustion models with MHEV plus technology, the SUV and Sportback will also be launched as plug-in hybrid models (PHEV). Both the Q5 SUV e-hybrid quattro and Q5 Sportback e-hybrid quattro can be ordered in two power levels: with 220 kW or 270 kW system output. The new generation of high-voltage batteries in the Audi Q5 e-hybrid models has around 45 percent more capacity. As a result, 25.9 kWh (net 20.7 kWh) of power is available for electric driving.

Motorsport

06/10/2025

Audi customer teams win in the GT World Challenge Australia and Asia

Customer teams can look back on the best race weekends of the season so far with the Audi R8 LMS in Australia and Asia. A total of three victories at two GT World Challenge events show the GT3 sports car’s good form curve, while the Audi RS 3 LMS touring car contributed further valuable results for Audi Sport customer racing.

Models

06/10/2025

A first look at the new Audi Q3

The Audi Q3 has been a fixture in the premium compact segment for more than a decade. Audi will present the third generation on June 16 – and is already sharing a first glimpse of the new model.

Models

06/06/2025

A winning formula: emotional driving in the Audi RS 3

One year ago, Audi set a lap record on the Nürburgring Nordschleife with the RS 3, making it the fastest compact car on the 20.832-kilometer racetrack in the Eifel to date. With an optimized chassis setup, semi-slick tires, and 400 PS from the legendary five-cylinder engine, the updated RS 3 was more than seven seconds faster than the pre-facelift version.

Company

06/02/2025

Audi develops the picking process of the future

As a real-world laboratory, low-volume production at Böllinger Höfe plays a key role in advancing digitalization in production and logistics in line with Audi's 360factory. Audi Sport is collaborating with partners from the Fraunhofer Heilbronn Research and Innovation Centers HNFIZ to explore the future of the picking process in automotive manufacturing using a new approach. First, a needs analysis identified the areas and activities with the greatest potential to optimize processes and reduce employees' workload. In the next step, the research partners will now trial a wide range of technologies from the fields of artificial intelligence (AI) and robotics in a designated area in production until the end of the year.

Strategic topics

05/28/2025

Artificial intelligence: Audi boosts production efficiency

Efficiency, improving quality, inspiration: Audi is leveraging artificial intelligence (AI) in many areas of the company to achieve these goals. The aim is to fully exploit the potential of AI and data – both in company processes and in the customer experience with services and products. AI is currently making the biggest impact in the areas of production and logistics. There, it not only helps save time and money, as Member of the Board of Management for Production and Logistics Gerd Walker explains: “AI is the game changer in our industry. By using it in a targeted way, we are creating a production environment that is not only more efficient and cost-effective but that also meets the highest quality standards and supports people as ideally as possible. That is why we are focusing on integrating AI wherever it is possible and makes sense and systematically expanding applications.”

Motorsport

05/27/2025

Overall victories for the Audi R8 LMS on two continents

Customer teams all over the world were victorious with the Audi R8 LMS in GT3 and GT4 versions as well as the Audi RS 3 LMS at the end of May. In addition to overall successes at European level and in America, a wealth of good class results enriched Audi Sport customer racing’s balance sheet.

Press kits

• From gaming to live sports: Audi redefines in-car entertainment
  With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey.
  Strategic topics

  07/10/2025