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Motorsport

11/13/2025

“For Audi, entering Formula 1 is part of something bigger”

Audi has unveiled its new Formula 1 design. The brand will enter the pinnacle of motorsport in 2026. Here are the key statements from Audi CEO Gernot Döllner, Head of Audi F1 Project Mattia Binotto, Team Principal Jonathan Wheatley, and Audi Chief Creative Officer Massimo Frascella.

Strategic topics

11/13/2025

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Company

11/12/2025

Audi unveils design for Formula 1

115 days before its first race in Formula 1, Audi provided a preview of the company’s presence in the pinnacle of motorsport at its Brand Experience Center in Munich. Just like in future production models, Audi will bring uncompromising clarity to the racetrack and beyond.

Sustainability

11/10/2025

Team Spirit campaign: Audi donates to regional youth sports

Audi is once again demonstrating social responsibility with its “Team Spirit” campaign and is donating more than 70,000 euros to roughly 50 sports clubs in the region. This year, the initiative, which was launched in 2018, is supporting projects that teach children and young people social skills.

Motorsport

11/04/2025

Melbourne Performance Centre wins all GT3 titles in Australia with Audi

In a dramatic sixth round of the GT World Challenge Australia powered by AWS, the Melbourne Performance Centre team turned the tide with the Audi R8 LMS, transforming a 30-point deficit into a four-point lead. In the end, all five titles in the racing series went to customers of Troy Russell and Lee Burley’s long-standing Audi team. Further successes in China rounded off a strong weekend for Audi Sport customer racing.

Company

11/04/2025

Jazz at the Audi Forum: Django Reinhardt Night in November

The Audi World of Experience will welcome four top musicians to the Audi Forum Ingolstadt on November 13 at 8 p.m., with the Joscho Stephan Trio and violinist Costel Nițescu bringing modern Sinti swing to the stage for Django Reinhardt Night. For this special evening, the musicians will unite as “four of a kind” and give a contemporary twist to the legendary sound of jazz icons Django Reinhardt and Stéphane Grappelli. Tickets for the concert are on sale now.

Audi MediaCenter

10/31/2025

Audi Group: first nine months marked by challenging conditions and strategic realignment

The Audi Group’s financial performance in the first nine months of 2025 reflects the challenging economic situation. Revenue during the reporting period amounted to approximately 48.4 billion euros, an increase of 4.6 percent compared to the same period last year. Operating profit totaled around 1.6 billion euros, while net cash flow reached 2.1 billion euros. In total, the Brand Group Progressive* delivered 1,191,141 vehicles in the first nine months. Demand was particularly strong for Audi electric vehicles, with a growth of 41 percent. Audi remains committed to its course: with the introduction of a new design philosophy and corporate strategy, Audi is embarking on the next chapter of its transformation.

Company

10/30/2025

Dynamics meet team spirit: FC Bayern Munich women choose Audi Q3

FC Bayern’s women’s soccer team has overwhelmingly chosen the new Audi Q3 along with the Audi A3 and Audi A1 allstreet as their preferred cars at this year’s vehicle handover. During a driving event at Lake Tegernsee, the players had the opportunity to get to know their new Audi models down to the smallest detail. A partnership that benefits both sides.

Motorsport

10/28/2025

Further title successes for Audi in America, Asia, Italy, and New Zealand

The Audi R8 LMS has won a total of six further titles in the GT2 and GT3 variants, spread across four continents. An additional scoring success for the Audi RS 3 LMS touring car brings Audi Sport customer racing’s historic title tally since 2009 to 580.

Technology

10/28/2025

“Digital lighting provides added safety”

Michael Kruppa, Head of Front Lighting Development, has been responsible for various areas of development at Audi for more than ten years. Together with his development team, he plays a key role in ensuring that an Audi provides the best possible road safety even in poor visibility and darkness. In this interview, he explains what makes good headlights – and what sets the new Audi Q3 apart from the competition when it comes to lighting.

Strategic topics

10/24/2025

Dieter Dehoorne appointed new Audi Board Member for Procurement

The Supervisory Board of AUDI AG has appointed Dieter Dehoorne to the Board of Management for Procurement. He will assume the position at the beginning of 2026. The Belgian native most recently served as Chief Procurement Officer at the Danish company Vestas Wind Systems. Prior to that, he held various management positions at Volvo Cars for over two decades – including in China, North America, and Europe.

Strategic topics

10/22/2025

Relaunch of the myAudi app

Audi is strengthening its digital ecosystem with the relaunch of the myAudi app. Featuring a fresh, clean design across all touchpoints, the app makes accessing Audi’s digital services even smarter and easier. The adaptive AI assistant can access the logbook and help answer technical questions about the car. The integrated digital key is an especially convenient function: your car key is always with you – on your smartphone or smartwatch – so your physical key can stay at home. Popular features like the optimized route planner continue to offer improved service and a better overall user experience.

Press kits

• Audi in Formula 1
  Audi will enter Formula 1 in 2026 with its own factory team and a drivetrain developed in Germany. The long-term commitment to the pinnacle of motorsport is a strategic flagship project that showcases the brand’s technological, cultural, and entrepreneurial renewal, along with its new visual identity.
  Motorsport

  11/12/2025