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Strategic topics

10/22/2025

Relaunch of the myAudi app

Audi is strengthening its digital ecosystem with the relaunch of the myAudi app. Featuring a fresh, clean design across all touchpoints, the app makes accessing Audi’s digital services even smarter and easier. The adaptive AI assistant can access the logbook and help answer technical questions about the car. The integrated digital key is an especially convenient function: your car key is always with you – on your smartphone or smartwatch – so your physical key can stay at home. Popular features like the optimized route planner continue to offer improved service and a better overall user experience.

Models

10/20/2025

Audi Concept C: previewing a thrilling all-electric sports car

The Audi Concept C represents the future of Audi. With its unmistakable design language, it offers a preview of future models and a new interior experience. It is the first manifestation of the new design philosophy and embodies the four principles of clarity, emotional appeal, technical excellence, and intelligent design. And thanks to its road approval, these qualities can be experienced from behind the wheel.

Strategic topics

10/16/2025

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Company

10/15/2025

Audi hands over new company cars to FC Bayern Munich

Audi has handed over the company cars for the new season to the FC Bayern players. The soccer pros selected their vehicles from a wide range of fully electric and hybrid models. As part of the vehicle handover, the stars enjoyed an action-packed day at the Audi driving experience and were given exclusive insights into the Audi F1 Project. One hundred Audi employees also had the chance to meet the players and personally hand over the keys to their new cars.

Company

10/14/2025

Audi Board of Management: Procurement leadership change

The Supervisory Board of AUDI AG is announcing a change in the Board of Management team. Renate Vachenauer, former Board Member for Procurement, is leaving Audi and the Volkswagen Group by mutual agreement. This takes effect on October 15. The successor, who will take over in early 2026, will be announced in due course. Chief Production Officer Gerd Walker will assume the interim management of the Procurement division.

Motorsport

10/14/2025

Audi customer teams win 17 titles in one weekend

The overall victory and six further titles for the Audi RS 3 LMS in TCR Italy, plus additional titles with this touring car and the GT3 and GT4 models of the Audi R8 LMS, represent broad success for the customer teams. This brings the total number of titles won by Audi Sport customer racing since 2009 to 573. So far, the Audi teams have contributed to 28 successful championship decisions this year alone.

Technology

10/08/2025

Audi Concept C – a look behind the scenes

The Audi Concept C is more than just a concept car: it offers a tangible preview of the design language for the brand’s future models. A video now shows exclusive insights into the vehicle’s development. It documents the close collaboration of an interdisciplinary team that is shaping the future of the brand with the four rings with passion and precision.

Company

10/01/2025

Spanish jazz: Daniel García Trio at the Audi Forum Ingolstadt

The Daniel García Trio, one of the most exciting ensembles on the European jazz scene, will perform at the Audi Forum Ingolstadt on October 9 at 8 p.m. As part of the Audi Forum jazz series, the audience can look forward to a first-class concert experience when Spanish jazz pianist Daniel García and his two Cuban bandmates Reinier Elizarde “El Negrón” and Michael Olivera take to the stage. Tickets are on sale now.

Motorsport

09/30/2025

Overall victories for the Audi R8 LMS in Europe, Asia, and New Zealand

With its first overall victory in the Italian sprint season, at the finale of the China GT Championship, and at the start of the South Island Endurance Series in New Zealand, the Audi R8 LMS proved its competitiveness on three continents in September. Class titles in Thailand and in the Michelin 24H Series Europe confirm the GT3 sports car’s good form. In dramatic title deciders in TCR racing, Audi’s customer teams narrowly missed out on two overall titles in Europe, but won a class title in China.

Models

09/29/2025

Compact class meets Celtic charm: the new Audi Q3 in Scotland

Powerful, connected, versatile: the new Audi Q3 is a confident all-rounder in the compact segment – ready for any everyday challenge. With intelligent driver assistance systems, lighting technology from the full-size class, and a striking design, the Q3 brings premium standards to the road. A journey through the breathtaking beauty of Scotland reveals just how much character it truly holds.

Company

09/25/2025

Leading light: 25 years Audi A2

It was launched 25 years ago – and polarized opinions: the Audi A2. With its innovative aluminum body, the compact car was light, aerodynamic, and economical in terms of consumption. There were five engine variants to choose from; the A2 1.2 TDI caused a sensation as the world’s first four-door three-liter car. And since 2003, the special “colour.storm” edition has attracted attention with its special paint colors. However, since sales fell short of expectations, Audi ended production in 2005 after about five years and 176,377 units built. The innovative Audi A2 can showcase its qualities in a “second career”: as a modern classic with a stable value, the A2 has a loyal fan base and can still be seen on the road today as a daily companion.

Motorsport

09/16/2025

Victories for the Audi R8 LMS at the Red Bull Ring and title in Italy

In mid-September, the Audi R8 LMS is in top form, with victories and another championship title in several European racing series as well as in Australia. At the same time, a number of customer teams are battling for titles in the upcoming final races in TCR Europe, TCR Italy, and TCR Eastern Europe.

Press kits

• Connectivity and in-car entertainment
  With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey.
  Strategic topics

  10/22/2025