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Recent press releases

  • 24h Dubai 2022

    1–2 victory for Audi customer team WRT at the Dubai 24 Hours

    For the third time after 2016 and 2019, an Audi customer team has won the traditional opener of the endurance season in Dubai. Team WRT from Belgium, which claimed its first success six years ago, celebrated a convincing one-two. Mohammed Saud Fahad Al Saud/Axcil Jefferies/Christopher Mies/Dries Vanthoor/Thomas Neubauer won ahead of their teammates Benjamin Goethe/Arnold Robin/Maxime Robin/Jean-Baptiste Simmenauer/Frédéric Vervisch. For the GT3 version of the Audi R8 LMS, this was already the fifteenth overall victory in a 24-hour race worldwide since the start of the program in 2009.
  • 01/14/22

    Audi Supervisory Board: Changes to members representing employees

    Two longtime employee representatives, Rolf Klotz and Helmut Späth, officially retired on December 31, 2021, and therefore also resigned from their positions on Audi’s Supervisory Board. Their successors have already joined the board and taken up their new duties.
  • 01/14/22

    Audi RS Q e-tron at the Dakar Rally: Successful start into a new era

    The most complex race car in Audi’s history to date passed its baptism of fire at the Dakar Rally with flying colors. All three Audi RS Q e-tron cars mastered the world’s toughest off-road rally on their debut in Saudi Arabia. In total, they covered around 24,000 desert kilometers – almost three times the 8,700 test kilometers that Audi had previously completed. Mattias Ekström/Emil Bergkvist finished ninth in Jeddah as the best Audi driver team in a demanding edition of the desert classic. With the arrival of electric mobility, Audi has ushered in a new era in off-road rallying.

Recent press folders


Dakar Rally 2022


E-mobility during winter season

Electrically powered cars not only need to heat the interior in winter, but also to keep the battery system at the right temperature. This is because low outside temperatures have a negative effect on the performance of high-voltage batteries. Audi experts Pierre Woltmann and Thomas Anzenberger explain in an interview why concerns about excessive range loss in electrically powered Audi models are unfounded. Also: Eight tips on what Audi customers can do to keep the high-voltage battery of their e-tron model efficient in winter.

The Audi R8 V10 performance RWD

No other Audi is closer to motor racing: The R8 is the dynamic spearhead and the fastest volume-production model of the Audi Sport brand. The revised version of the high-performance sports car as a Coupé and Spyder is even sharper and more powerful. Its naturally aspirated V10 engines now have an output of 419 kW (570 metric horsepower respectively; this is complemented by modifications to the suspension and an even more striking exterior design. Sales in Europe will begin in early 2019.

SocAIty study: Autonomous Driving in the Field of Tension Between Technological Progress & Social Acceptance

The &Audi SocAIty study addresses the mobility of the future or, more precisely, the opportunities and challenges posed by autonomous driving. The intent behind the study is to make a decisive contribution to the public debate surrounding current issues relating to autonomous driving and the responsible use of new technologies in mobility. After all, it only takes a brief look at the current discourse on autonomous driving to realize the vital role it plays in many social issues. Yet on the one hand, it seems that society is not yet ready for such a major technological advance and much of the debate seems driven by fear. On the other, real-life labs and testing facilities are bringing the technology closer and closer to the very heart of our society every day. Simultaneously, the international legal situation is currently undergoing rapid developments. Equally, while sometimes seen as an obstacle to progress, issues of data protection are repeatedly raised for debate in the general discourse. Topics are discussed to much controversy and questions repeatedly raised for which there are, as yet, no clear answers. The present study addresses these questions and in doing so aims to answer open questions about the use of new technologies in mobility and their influence on people’s lives.

Charging with Audi

Whether it’s charging options at home, route and range planning, or the multitude of different providers and access to charging stations on the road, e-mobility raises questions that confront newcomers to the world of electric vehicles. As a premium supplier, Audi takes a holistic approach and has had its customers’ needs in the field of electric-powered mobility in mind since the launch of the Audi e-tron in 2019.

The Audi A8

With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8, the trailblazer in the premium segment. For that reason, the company with the four rings is even more intensively working out the confident and progressive character of the active luxury sedan.

Audi RS 3 Sedan and Audi RS 3 Sportback

Audi has made the already legendary five-cylinder even better. The result is greater torque, greater pull, greater top speed. And the whole thing topped off with an unmistakable sound. These are the features that power the latest generations of the Audi RS 3 Sportback and RS 3 Sedan to the top of the compact segment. The torque splitter, used for the first time in an Audi, also plays a part in this, providing greater lateral dynamics and stability. The more expressive design combined with RS-specific controls turns the latest RS 3 models into premium sports cars suitable for everyday use.
Audi MediaCenter

High-performance redefined: Audi RS 3 Sportback and RS 3 Sedan

With the third generation of the Audi RS 3 Sportback and the second generation of the RS 3 Sedan, Audi is relaunching the sporty top-of-the-line pair in the compact segment. The award-winning five-cylinder engine now has more torque, making it even more powerful. In combination with the RS torque splitter installed for the first time in an Audi, the A3 series’ emotional flagship model offers performance and lateral dynamics on a whole new level.

quattro moments experience

The quattro is a legend, a sure-fire sale, and trailblazer all at once. As an integral part of Audi’s “Vorsprung durch Technik” DNA, the drive system is the bridge to the future. The five-cylinder engine is just as closely linked to Audi's history as it is to the racing heritage of the brand with the four rings. Both the permanent all-wheel drive and the engine that still arouses emotions today are the focus of the quattro moments experience drive, in which Audi is looking back and ahead at locations steeped in history – the Col de Turini in the French Maritime Alps and San Romolo in Italy. Join us for a look at 40 years of the quattro experience and learn how Audi is powering into the electric future with the all-wheel drive and continuing its long tradition of high-performance engines with the latest development stage of the five-cylinder. You’ll find all of the details about the event and further press material on the legendary quattro and five-cylinder engine here.
Audi MediaCenter

Audi at the IAA 2021

“Let’s Talk about Progress”: Audi is putting the spotlight on e-mobility at the IAA motor show, which is being held in Munich for the first time this year. At the “House of Progress” on Wittelsbacherplatz, visitors can discover the all-electric Audi grandsphere concept car, which reinterprets both luxury and mobility. Current electric models from Audi’s lineup will be available for test drives in front of the pavilion, including the dynamic Audi RS e-tron GT and the new Audi Q4 e-tron. At the adjacent “Charging Experience,” the brand with the four rings will be providing information on current and future charging options. Audi is also engaging IAA visitors in a dialog through its interactive “journey2progress” scavenger hunt that introduces them to the brand’s four key values: sustainability, digitalization, performance, and design.

Audi grandsphere concept

The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.

Audi Media Days #FutureReady Spotlight Corporate Culture

How is Audi organizing its transformation to a digital car company? What competencies will be asked of employees in the future? And how will the organization need to organize itself down the road? All of these questions will be discussed on the Spotlight Corporate Culture.

Recent Videos


Dakar Rally 2022 Day 14: Show

Jubilation at the end: The Inside Dakar show on the 14th and final day is dominated by the finish of all three Audi RS Q e-tron cars and Mattias Ekström’s top ten result.

Dakar Rally 2022 Day 14: Summary

Second place by Stéphane Peterhansel on the final stage of the 2022 Dakar Rally completes a result of no less than 14 podium finishes for the Audi RS Q e-tron in the stage classifications on its debut, including four victories.

Dakar Rally 2022 Day 14: Backstage

The last Backstage issue looks back at Audi’s exciting Dakar debut.

Dakar Rally 2022 Day 13: Show

On the penultimate day of the 2022 Dakar Rally the Audi RS Q e-tron celebrated its fourth stage victory. In the Inside Dakar show, stage winner Carlos Sainz explains the background.



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