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Motorsport

09/16/2025

Victories for the Audi R8 LMS at the Red Bull Ring and title in Italy

In mid-September, the Audi R8 LMS is in top form, with victories and another championship title in several European racing series as well as in Australia. At the same time, a number of customer teams are battling for titles in the upcoming final races in TCR Europe, TCR Italy, and TCR Eastern Europe.

Motorsport

09/10/2025

Four rings and three stripes: adidas becomes official partner of the future Audi Formula 1 Team

The future Audi F1 Team and adidas are announcing a multi-year partnership that will see the German sporting goods manufacturer become the team’s official apparel partner. The collection, which will be released before the start of the 2026 season, aims to combine stylish designs, which impress thanks to their clarity and precision, together with cutting-edge technology.

Strategic topics

09/10/2025

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Company

09/08/2025

New jazz season to kick off with swingIN Big Band at the Audi Forum Ingolstadt

The Jazz at the Audi Forum concert series will return from its summer break on September 11. The swingIN Big Band, local favorites, will perform live at the Audi museum mobile at 8 p.m. Founded in 2015, the band has become a well-known name in the region. Tickets for the concert are on sale now.

Audi MediaCenter

09/04/2025

Strong portfolio, new clarity: Audi at IAA Mobility

The spirit of a new beginning defines Audi’s presence at IAA Mobility. Following a period of rapid model launches during the last 18 months, the brand is set to make a bold statement at one of the world’s most important automotive trade shows. Alongside the public debut of the new Audi Q3 Sportback e-hybrid 200 kW, the premium brand will display the Audi Concept C – a concept car that exemplifies a new design philosophy and thus the future direction of Audi.

Strategic topics

09/02/2025

“We are celebrating the beginning of a new era of clarity for Audi”

With the presentation of the concept car Audi Concept C in Milan, Audi has given a clear preview of the design of future models and opened the next chapter in the company’s realignment. The most important statements made by CEO Gernot Döllner and Chief Creative Officer Massimo Frascella during the event at a glance.

Company

09/02/2025

A new beginning in Milan: Audi unveils new design

As it unveils the Audi Concept C study in Milan, Audi is offering a definitive preview of the design of future models. The four rings are taking a progressive step: in an increasingly complex world, Audi is uncompromising in its commitment to clarity. The new design philosophy is part of Audi's fundamental realignment and represents a new beginning for the company as a whole. Products, processes, and structures are focused on what is essential, creating space for innovation and technological leadership.

Technology

09/02/2025

Audi Concept C: manifestation of a new design philosophy

Audi introduces the Audi Concept C – an all-electric two-seat sports car that embodies the brand’s new design philosophy and paves the way for the future. From every angle, the concept car demonstrates radical simplicity – the core of the new Audi design philosophy. The new Audi brand face features the vertical frame that reimagines the brand’s legacy and a distinctive four-element light signature. The roof concept offers the benefits of a convertible while retaining the essence of a monolithic body style. High-quality materials demonstrate precision in every detail. A minimalist design ensures the interior is free from distractions. The subtle integration of technology and tactile controls create an intuitive and emotional experience.

Technology

09/02/2025

“Radical simplicity at the heart of our approach”

Audi presents its new design philosophy – a bold step intended to reshape the way the company thinks. Massimo Frascella, Chief Creative Officer, speaks about this profound transformation, what it means for the brand and its experiences, and the introduction of a new design language.

Motorsport

09/02/2025

Title success for the Audi R8 LMS GT4

Team Speedcar won its first drivers title in the GT4 European Series powered by Rafa Racing Club. Following two GT3 championship victories in New Zealand, this success in Europe’s most prestigious GT4 racing series is already the third title for Audi Sport customer racing this season. The Audi R8 LMS GT3 contributed further good individual results with victories in Belgium and Japan on the last weekend in August, while the Audi RS 3 LMS won an IMSA Michelin Pilot Challenge race for the first time this year.

Models

08/25/2025

Versatile, sporty, and digitally connected: the new Audi Q3

The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. In its exterior design, the Q3 conveys confidence and emotion both as an SUV and Sportback. Numerous innovative features turn the Audi Q3 into a digital companion. They provide a first-class user experience and also ensure greater comfort and safety for the driver and other road users thanks to many assistance systems. In addition to the well-balanced suspension, the lighting digitalization also enhances customer benefits. A high degree of personalization and adaptive, high-resolution light functions are made possible with the new micro-LED technology in the digital Matrix LED headlights. Another feature of the new Audi Q3 is an efficient, partially electrified combustion engine with mild-hybrid technology and a plug-in hybrid model with an electric range of up to 119 kilometers.

Motorsport

08/19/2025

Audi achieves top results in Asia, America, and Germany

Rain presented the Audi Sport customer racing teams with tough challenges on two continents, but the drivers performed brilliantly on the race tracks at Sepang and Road America, each securing a GT3 victory. Land-Motorsport achieved its first podium finish in the highly competitive DTM, and touring car successes in two countries rounded off the sporting results.

Press kits

• Strive for clarity
  With the presentation of the Audi Concept C in Milan and at IAA Mobility 2025 in Munich, Audi is taking a progressive step. Going forward, the brand will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C stands for the new design philosophy – a defining moment for the four rings.
  Technology

  09/02/2025