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Audi RS 5: Debut as hot-lap car at Formula 1 - The Audi RS 5 next to the Audi R26. The RS 5 makes its debut at the Formula 1 Miami Grand Prix as a car for the F1® Pirelli Hot Laps

Audi RS 5 to debut as hot-lap car at Formula 1 Miami Grand Prix

04/30/2026
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Audi Q4 SUV e-tron / Audi Q4 Sportback e-tron - From left to right: Q4 e-tron in Lavender gray, Q4 Sportback e-tron in Sage green metallic, outdoor static photo

Audi Q4 e-tron: the electric bestseller gets an upgrade

04/27/2026
Audi at Auto China 2026 - Audi and its joint venture partners FAW and SAIC showcase their latest models at Auto China 2026 in Beijing. Pictured: Audi A6L e-tron, Formula 1 show car Audi R26, AUDI E7X

Auto China 2026: Audi continues its product initiative

04/24/2026
Audi at Milan Design Week 2026 - Audi’s installation “Origin” in the courtyard of the former Archiepiscopal Seminary in Milan. Developed in collaboration with Zaha Hadid Architects, the sculptural structure translates Audi’s design philosophy – clarity,...

A moment of reflection: Audi at Milan Design Week 2026

04/20/2026

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In this section, you’ll find the latest MediaInfos from AUDI AG.

Audi Forum Ingolstadt - A view of the museum mobile at the Audi Group's headquarters in Ingolstadt, Germany
Audi MediaCenter
04/30/2026

Audi Group strengthens international leadership team

With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred Schulze, currently plant manager of the Neckarsulm plant, will take over Soneira’s previous position as CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, will become plant manager at the Audi Neckarsulm plant going forward.
Audi at Auto China 2026 - AUDI E7X
Company
04/24/2026

AUDI E7X: China-exclusive sister brand unveils its first SUV

Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds.
Audi museum mobile zeigt „Design Legenden“ - Three‑quarter front view of the Audi quattro Spyder from 1991.
Company
03/31/2026

Audi museum mobile displays “Design Legends”

Progressive and emotional design language with clean lines and surfaces: automotive design by Audi has always been guided by a clear aesthetic vision – so much so that design has become a core element of Audi’s identity. But what later appears effortless and cohesive doesn’t simply flow from the designer’s pen. Instead, it is the result of a complex creative process. Over the decades, Audi Design has created a multitude of iconic production vehicles and – with apparent ease – developed numerous concepts and studies that have achieved legendary status among brand enthusiasts. The Audi museum mobile’s new special exhibition, “Design Legends,” showcases a selection of spectacular concept vehicles and design studies from the past five decades. Visitors can explore the exhibition from March 28 to July 12. All the exhibits are also integrated into the Audi Tradition app, offering additional content and insights.
Audi Annual Media Conference 2026 - Jürgen Rittersberger, Member of the Board of Management for Finance, Legal Affairs and IT, and Gernot Döllner, Chairman of the Board of Management (from the left) next to the Audi RS 5 Avant in Progressiv red metallic
Company
03/17/2026

Audi CEO Gernot Döllner: “Audi began a new chapter in 2025”

At AUDI AG's Annual Media Conference, CEO Gernot Döllner and CFO Jürgen Rittersberger presented the company's results for the 2025 fiscal year. In addition to an overview of the current corporate strategy, they shared updates on the ongoing model initiative. Here are the key takeaways.
Infographic - Financial Figures 2025 - Financial Figures 2025
Company
03/17/2026

Strong end to the year: Audi Group closes 2025 with solid performance

The Audi Group delivered a robust financial performance in fiscal year 2025. Revenue rose to 65.5 billion euros, operating profit amounted to 3.4 billion euros, and the operating margin was 5.1 percent. Net cash flow reached 3.4 billion euros. The company proceeded at pace with the rejuvenation of its portfolio and its structural renewal. Audi’s fully electric models set a delivery record, and the first model from sister brand AUDI, the AUDI E5 Sportback, was released in China. Audi also has big plans for 2026. As well as unveiling more key models – including the Audi A2 e-tron as a new entry-level electric model family and the Audi Q9 as the new flagship SUV – the company continues to tailor its portfolio to the needs of its international customers. And Audi’s Formula 1 debut will be a highlight for all motorsport fans.
Audi RS 3 Sedan competition limited - Daytona gray pearl effect, indoor static photo, exterior, three-quarter front view
Models
03/10/2026

Glorious five: Audi RS 3 competition limited

To celebrate the 50-year anniversary of the legendary five cylinder engine, Audi Sport is unveiling an exclusive special-edition model: the RS 3 competition limited. With 750 examples to be built, it stands for a five-decade-long success story from the brand with four rings. Its inline five makes the brawny compact unique in its segment, combining extraordinary performance with an unmistakable sound. When driven, the RS 3 competition limited lives up to its sporting pedigree thanks to a coilover suspension and a stiffer rear stabilizer. Visually, extra carbon elements leave no doubt about its credentials. Combined with the exclusive interior, the special edition evokes pure emotion.
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Audi Q4 e-tron – Trailer (dynamic)

Trailer — 04/27/2026
Duration: 1:03 min

Audi Q4 e-tron Highlights

Spotlight — 04/27/2026
Duration: 4:57 min

Audi RS 3 competition limited – Trailer (on location)

Trailer — 04/28/2026
Duration: 0:56 min

The design of the Audi RS 5

Spotlight — 02/19/2026
Duration: 3:18 min

Audi RS 3 competition limited – Trailer (dynamic)

Trailer — 03/10/2026
Duration: 1:23 min

Audi RS 3 competition limited – Suspension – Animation

Animation — 03/10/2026
Duration: 1:34 min

Audi RS 5 Avant, Audi RS 5 Sedan – Trailer (dynamic)

Trailer — 02/19/2026
Duration: 0:39 min
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Audi inside - the podcast - Formula 1 - reimagined

The Audi Podcast

(German only)

Formula 1 - reimagined

Episode at Apple Podcasts

Episode at Spotify