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Recent Press Releases

  • 12/14/18
    Company

    The Audi e-tron as the solution to the puzzle: a new experience at Munich Airport

    Excitement guaranteed: The new Audi e-tron is now at the heart of a specially developed strategy game at Munich Airport. Customers and other interested parties can playfully explore the first fully electric Audi and the topic of electric mobility in an “Escape Room.” The new event format will be hosted in the rooms of myAudi Sphere until mid-March.
  • 12/13/18
    Models

    Standout star of the compact SUVs: the new Audi SQ2

    Striking design meets tremendously fun driving: The Audi SQ2 can now be ordered. This new top model of the Q2 family stands out in the compact SUV segment: It puts out 221 kW (300 hp), enough to sprint from 0 to 100 km/h (62.1 mph) in 4.8 seconds and a top speed of 250 km/h (155.3 mph). quattro all-wheel drive and the S sport suspension applies the power smoothly to the road. The Audi SQ2 is also at the head of its class with respect to operation, infotainment and assist systems. In Germany, prices start at 44,500 euros.
  • 12/12/18
    Technology

    Audi to Exhibit New In-Car Entertainment Technologies at CES 2019

    Top-quality entertainment for all the senses: Audi will turn the inside of the car into an amusement park at the Consumer Electronics Show (CES) in Las Vegas. The brand will present a completely new on-the-road entertainment format and a special movie theater experience inside a luxury sedan at its fair booth. Both technologies represent the in-car entertainment of the future and can be experienced at the leading trade fair for entertainment electronics, CES, between January 8 and 11, 2019.
  • 12/06/18
    Company

    Next KBA approvals: Audi can recall further diesel models in Germany

    Starting tomorrow, AUDI AG will recall approximately 64,000 further vehicles with V-TDI engines into the workshops. Following the approval of Germany’s Federal Motor Transport Authority (KBA), half of the eight recalls for cars with V-TDI engines will now be implemented. This corresponds to about two thirds of the approximately 151,000 vehicles in Germany covered by the Euro 6 emissions standard.
  • 12/06/18
    Models

    Five stars for the Audi Q3 in Euro NCAP test

    The new Audi Q3 offers bumper-to-bumper safety: The compact family SUV earned the top score of five stars in the Euro NCAP (New Car Assessment Programme), one of the most important automobile safety tests in Europe.
  • 12/05/18
    Models

    Journalists test drive the Audi e-tron in Abu Dhabi

    On September 17, Audi presented its first all-electric series-production model to the world public. In Abu Dhabi, capital of the United Arab Emirates, journalists are now getting behind the steering wheel of the Audi e-tron and experiencing the full-size SUV on test drives. Their route is taking them from Masdar City, one of the world’s most sustainable urban communities, and then up the second highest mountain in the United Arab Emirates.
  • 12/04/18
    Company

    More performance for the compact sports car: the new Audi TT can be ordered now

    Sharper, more powerful and better equipped: Audi starts advance sales of the upgraded TT series today. 20 years after the series debut of the original TT, the compact sports car now has a tauter exterior design, more powerful engines and a wider range of standard equipment. The limited-edition “TT 20 years” anniversary model (combined fuel consumption in l/100 km: 7.2 – 7.0*; combined CO2 emissions in g/km: 165 – 161*) is a homage to the success story of the Audi TT.
  • 11/29/18
    Company

    “What's up, Audi?” – new YouTube show with news, stories and talk

    Audi Communications is further intensifying its dialog with journalists, influencers and fans of the brand on its “Audi” YouTube channel. Every two weeks, YouTube star Misha Charoudin and Connie Böhm from Audi Communications will present new models, current company topics and interesting guests on “What‘s up, Audi?”
  • 11/28/18
    Audi MediaCenter

    New star in the movie capital –
the Audi e-tron GT concept

    Audi e-tron, the third: The brand with the 
four rings is presenting one of the stars of the 2018 Auto Show in the movie capital Los Angeles. With the electric powered Audi e-tron GT concept a four-door coupé is making its debut as a show car. The volume-production counterpart is set to follow in around two years.
  • 11/28/18
    Models

    Extensive engine range for new Audi Q3

    Audi is extending its engine range for the Audi Q3 to include a 2.0 TFSI in two output ratings and two other versions of the 2.0 TDI. As such, buyers can now choose from seven engine/transmission variants for the compact family SUV. The quattro permanent all-wheel drive provides additional traction, stability and dynamic handling. The base price for the new Audi Q3 in Germany is 33,700 euros.
  • 11/12/18
    Models

    Federal Office for Motor Traffic (KBA) approval: Audi to start recall of diesel models in Germany

    On Wednesday Audi will begin the first of eight recalls for cars with V TDI engines in Germany. Following approval by the Federal Office for Motor Traffic (KBA) the company will initially be recalling around 31,200 vehicles to the workshops. In total, around 151,000 midsize and full-size cars in Germany are affected by the eight recall notices.
  • 11/08/18
    Models

    Comfortable, versatile and connected: orders now being taken for new Audi Q3

    The new Audi Q3 is more striking, roomier and more versatile. At the same time it offers technical refinements from the full-size segment and a further developed suspension for enhanced driving dynamics with even more comfort. Audi is now accepting orders for the compact family SUV. The base price for the Q3 in Germany is 33,700 euros.
  • 11/05/18
    Company

    Audi puts partial matting into volume production

    Audi customers will be able to drive even more individualized cars in the future – thanks to partial matting. With the #2 special edition of the Audi Q2, the brand is now using this innovative painting process for the first time in volume production. A fine beam minimally roughens the top layer of paint and creates a matt image. In this way, lettering, logos or photos can be displayed on the painted sheet metal with pixel accuracy and abrasion resistance. Audi is the first automobile manufacturer to offer its customers this kind of individualization.
  • 10/24/18
    Company

    Fastest model is now even hotter: Extensive update for Audi R8

    “Born on the track, built for the road.” The volume-production model now follows after the world premiere of the R8 LMS GT3 at the 2018 Paris Motor Show. Apart from the sportier design, the Audi R8 Coupé and Spyder have more powerful engines. The models will go on sale in Europe in early 2019.
  • 10/11/18
    Models

    Power play: Audi e-tron prototype with electrifying dynamics

    With driving dynamics tests on Namibia’s salt flats and savanna, the Audi e-tron prototype is at present impressively demonstrating its handling qualities. All made possible thanks to a new generation of the quattro drive – the electric all-wheel drive. In conjunction with the versatile suspension, its low center of gravity and the powerful electric motors, the electric SUV offers powerful traction, outstanding dynamics and unshakable stability on disparate terrain.
  • 09/20/18
    Models

    Five Stars: The New Audi A6 in the Euro NCAP

    The new Audi A6 get top grades when it comes to passive safety — in the Euro NCAP (New Car Assessment Programme), one of the most important safety tests in Europe, it earned the highest rating of five stars. This makes the business sedan one of the safest cars in its class.
  • 09/20/18
    Models

    Readers’ Choice by auto, motor und sport: Audi Takes Top Place in Connectivity and Interior Design

    Audi is the leading automotive brand when it comes to connectivity, and its flagship, the Audi A8, is the best connected car. These are two results of the readers’ choice “Car Connectivity Award” carried out by renowned specialist magazine auto, motor und sport. Audi also won in the “Interior – design brand 2018” category of the “Autonis” competition, a further readers’ choice award presented by the magazine. The award ceremony will be held in Stuttgart on September 20, 2018.
  • 09/18/18
    Audi MediaCenter

    Electrifyingly fun to drive: the Audi e-tron

    The Audi e-tron is the first fully electrically powered series production model from the brand with the four rings. The company will present its sporty full-size SUV – which is suitable for everyday use – to the world for the first time in San Francisco.
  • 09/17/18
    Models

    Audi hosts Intel drone light shows to celebrate e-tron world premiere

    Intel performed its first-ever combined indoor and outdoor Intel drone light show in collaboration with Audi for the world debut of its all-electric SUV—the Audi e-tron.
  • 09/17/18
    Audi MediaCenter

    Stream, shop, get informed: Amazon Alexa in the Audi e-tron

    In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary.
  • 09/12/18
    Company

    Mobility without boundaries: Audi e-tron Charging Service completes range of charging options

    The e-tron marks the dawning of a new era for Audi. The brand with the four rings is being transformed from a classic automotive manufacturer into a premium mobility systems supplier. The Audi e-tron Charging Service will be part of a broad-based offering for charging and provides Europe-wide access to the public charging infrastructure. Audi’s proprietary charging card brings together over 72,000 charging points operated by 220 providers, for unlimited, trouble-free electric mobility.
  • 09/12/18
    Models

    Save the date: world premiere of the Audi e-tron live from San Francisco

    Audi will celebrate a historic world premiere in California on September 18, 2018: the brand will be presenting the Audi e-tron – its first all-electric-drive production model – during its “The Charge” event. Audi will also be presenting its mobility initiative in the United States.
  • 09/07/18
    Models

    Practical. Beautiful. Sporty. The new Audi A6 Avant

    High variability and a dynamic, elegant design, supreme comfort and increased sportiness – the new Audi A6 Avant unites opposites. For improved efficiency, it combines various driver assistance systems with the powertrain management of the standard mild hybrid system. The suspension is both comfortable and sporty. The fully digital MMI touch response operating system is intuitive and allows for a high degree of personalization. Comprehensive connectivity provides for increased travel comfort.
  • 09/03/18
    Company

    Start of production of the Audi e-tron

    Audi starts into the future: This Monday, Audi Brussels begins mass production of the Audi e-tron. The brand’s first all-electric SUV has a range suitable for everyday use. With a charging capacity of up to 150 kW at quick-charging stations, it is ready for the next long-distance stage in about 30 minutes. Audi will present the unveiled electric car for the first time at its world premiere in San Francisco on September 17.
  • 08/24/18
    Models

    World premiere at Pebble Beach – the Audi PB18 e-tron concept car

    For the first time, Audi is presenting a design and technical concept car at Pebble Beach Automotive Week in Monterey, California. The all-electric Audi PB18 e-tron presents a radical vision for the high-performance sports car of tomorrow. Broad and flat, visibly inspired by the wind tunnel and the race track, its very presence signals that it is destined to push boundaries. Its concept and exciting lines were created in the new Audi design studio in Malibu, California – where the brand’s design is consistently being updated for the future. The technical concept of the PB18 e-tron has benefitted from Audi's many years of winning the Le Mans racing series. The experts at Audi Sport GmbH, the high-performance subsidiary of Audi, were responsible for implementation. The abbreviated name “PB18 e-tron” refers both to the Pebble Beach venue for the premiere and to the technological DNA it shares with the successful LMP1 racing car Audi R18 e-tron.
  • 08/20/18
    Models

    Audi’s new full-size class – with the market introduction of the Q8 now complete

    The new Audi Q8 (combined fuel consumption in l/100 km: 6.8 – 6.6*; combined CO2 emissions in g/km: 179 – 172*) delivers its very own interpretation of a large four-door SUV coupé with its striking design and excellent adaptability. Together with the Audi A8, the Audi A7 Sportback and the Audi A6, it constitutes the new full-size class in the brand’s product portfolio. With their extensive package of innovative technologies, the full-size models once again underscore “Vorsprung durch Technik” and offer customers a great deal of utility value.
  • 08/08/18
    Models

    Take charge: Audi e-tron prototype – recuperation test

    The Audi e-tron prototype combines enormous power and high efficiency. With a system output of up to 300 kW, the full-size SUV with a fully electric drive accelerates from zero to 100 km/h (62.1 mph) in less than six seconds. In the WLTP test cycle, it covers more than 400 kilometers (248.5 mi) on one battery charge. One important factor for the long range is the most innovative recuperation concept among the competitors. The electric SUV proved this with an impressive performance at Pikes Peak.
  • 07/30/18
    Models

    Audi PB 18 e-tron: show car world premiere at Pebble Beach Car Week

    Audi will reveal a world first during the 2018 Pebble Beach Car Week in California – a supercar concept car with electric drive. Pebble Beach Car Week, held every August in and around the Californian coastal city of Monterey, has long been considered the world’s most important forum for lovers of exquisite automobiles. Interest is not limited here to vintage cars but instead includes leading-edge design study concept cars and visionary technology.
  • 07/25/18
    Models

    Successful model with new strengths: the second generation of the Audi Q3

    The new Audi Q3 is a family SUV with great all-round talents. In the second generation it appears not only visually more self-confident, but offers far greater utility value thanks to abundant space, comprehensive adaptability and many practical details. Just like the Audi top-of-the-line models, it features a digital cockpit and a large MMI touch response Numerous infotainment solutions from the full-size segment connect the compact SUV with its environment. New assist systems support the driver when parking, in town and on long journeys. These also enhance comfort, as does the further developed suspension.
  • 07/18/18
    Models

    The new Audi TT – an update for the design icon

    Twenty years after the series premiere of the original TT, the third generation of the Audi TT is receiving a comprehensive update. The design icon takes the stage with a sporty and refined exterior design, higher-powered engines and an extended scope of standard equipment.
  • 07/17/18
    Models

    AUDI AG: North American government agencies approve technical solutions for diesel automobiles

    Almost three years on from the start of the diesel crisis, Audi can offer a specific solution for all its diesel engines in the United States and Canada. The responsible approval authorities have now cleared the proposed package of measures for the last of five engine generations.
  • 07/09/18
    Models

    The new top model of the Q family: Audi Q8 now available to order

    The Audi Q8 combines the best of two worlds – the elegance of a four-door luxury coupe and the convenient versatility of a large SUV. The generously dimensioned interior with variable luggage compartment, state-of-the-art operating and suspension technologies as well as intelligent assistance systems make the Audi Q8 a convincing companion for business and leisure. With the permanent quattro all-wheel drive and a ground clearance of up to 254 millimeters (10.0 in), the SUV coupe can continue when paved roads end. The Audi Q8, which is manufactured at the Bratislava plant, can be ordered in Europe now and will be available at dealers in August. Prices in Germany start at 76,300 euros.
  • 07/05/18
    Models

    Audi concludes analyses of its V TDI engines

    In the course of addressing the diesel crisis, AUDI AG has reached an important milepost: As announced in advance, following the conclusion of internal technical analyses of all its V TDI engines the Company today passed on its essential findings to the German Federal Motor Vehicle Transport Authority (Kraftfahrt-Bundesamt, KBA) as the responsible authority. The details will be discussed over the coming weeks. Today, the focus was on current models with third-generation V6 TDI engines. There were no findings at all after the latest technical analyses, which included the new full-size category comprising the Audi A8, Audi A7 Sportback, Audi A6 and A6 Avant as well as the new Audi Q8. The Company has examined around 700 variants since 2016.
  • 07/04/18
    Models

    Chill out: Audi e-tron prototype alone on the big stage

    Driver and passengers experience their surroundings in a whole new dimension in the Audi e-tron prototype. In addition to its generous space and the stylishly reduced design, Audi’s first electric car offers a high level of calm and, in turn, the perfect stage for the Bang & Olufsen 3D Premium Sound System. The full-size SUV also provides a new digital operating and display experience. It is the first volume-production car with virtual exterior mirrors.
  • 06/27/18
    Models

    Audi A4 Sedan and Audi A4 Avant:Bestselling models in top form

    Audi makes its successful premium midsize model even more compelling. The 2019 model year will see the A4 Sedan and A4 Avant receive newly designed bumpers, which together with the new wheel design accentuate the sporty character. The equally all-new S line competition equipment line provides additional dynamic highlights.
  • 06/26/18
    Models

    Approval authority German Federal Motor Transport Authority (KBA) at Audi in Ingolstadt

    The German Federal Motor Vehicle Transport Authority (KBA) will be fact finding about the current state of clarification of the diesel crisis directly at Audi on Wednesday, June 27. Besides the software modifications, the main focus will be on the new, optimized processes which are required on the way to achieving the general operating permit. The carmaker has been presenting its results to the KBA for many months in regular meetings and has at the same time also reported irregularities. Now the processes as a whole are to be tested at an on-site meeting.
  • 06/20/18
    Models

    New Audi A1 Sportback – ideal companion for an urban lifestyle

    In 2010, a brand-new Audi model line made its debut in the shape of the A1. And now the second generation of the successful compact car is rolling to the starting line. Its dynamic design characterizes the new Audi A1 Sportback. It is the ideal companion in the urban environment and is also very well suited for longer journeys. With its infotainment and driver assistance systems on a par with the full-size class, the A1 Sportback is firmly networked with the digital world. New trim lines provide ample opportunity for customization.
  • 06/12/18
    Company

    Audi A8 most innovative model of 2018

    Award-winning: The Audi A8 is the most innovative model of the year 2018 and Audi is the most innovative premium brand in the “Autonomous driving and safety” category. The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, who together present the “Automotive Innovations Award,” reached this verdict.
  • 06/06/18
    Company

    Ninth victory in a row: Audi 2.5 TFSI engine named “Engine of the Year” once again

    Audi continues its winning streak at the “International Engine of the Year Awards”: For the ninth time in a row, the jury selected the brand’s 2.5 TFSI as the best engine in the 2 to 2.5-liter category. Its 294 kW (400 hp) makes it the most powerful series-production five-cylinder on the global market.
  • 06/05/18
    Models

    The new face of the Q family: the Audi Q8

    The Audi Q8 combines the elegance of a four-door luxury coupé with the practical versatility of a large SUV. Richly equipped, comprehensively connected and tough enough for off-road duty, it is a confident companion for business and leisure. The Audi Q8 launches on the European market in the third quarter of 2018.
  • 05/30/18
    Audi MediaCenter

    Streamline: Audi e-tron prototype with decisive aerodynamics

    The better an electric car’s aerodynamics, the further it travels: With a drag coefficient of 0.27, the Audi e-tron prototype achieves a top result in the SUV segment. This figure is a decisive factor in the everyday range of more than 400 kilometers (248.5 mi) in the WLTP cycle. The virtual exterior mirrors constitute one highlight in the aerodynamics concept of the all-electric premium class model.
  • 05/08/18
    Company

    Audi reports engine-management irregularities with V6 TDI version of A6/A7, generation C7

    In the context of internal investigations of the diesel issue, Audi has discovered irregularities in the engine-management software of V6 diesel engines of Gen2 evo (200 kW). These engines are used in A6 and A7 models of generation C7, which are now being phased out. The Federal Motor Transport Authority in Germany and the vehicle registration authority in Luxembourg have been informed and deliveries of these cars to retailers have been stopped. The irregularities are to be discussed in detail with the registration authorities in the next series of discussions. The monitor at the VW Group has also been informed about this situation.
  • 05/04/18
    Models

    All-electric combination: Audi e-tron prototype at Wörthersee Meet

    The popular GTI Meet at Lake Wörthersee will be held from May 9 to 12. In on the action: the Audi e-tron prototype. As a towing vehicle for the Audi e-tron Vision Gran Turismo, the sporty electric SUV proves its excellent suitability for everyday use.
  • 04/25/18
    Models

    First SUV with a long wheelbase from the four rings: Audi Q5L at the Beijing Motor Show

    It stretches 4.77 meters (15.6 ft) long and offers plenty of space for five people and loads of luggage: Audi is presenting the new Q5L at the Beijing Motor Show from April 25 to May 4. The long version of the successful SUV is aimed specifically at customers in China. You can choose between five equipment lines and two performance versions of the 2.0 TFSI – the quattro all-wheel drive system is standard.
  • 04/20/18
    Models

    Ultra-high voltage: The Audi e-tron prototype in a Faraday cage

    The production version of the Audi e-tron prototype heralds the dawn of a new era for the brand with the four rings: The company is transforming from a classic carmaker to a systems supplier for mobility offering its customers tailored solutions for charging, whether at home or on the move. The production version of the Audi e-tron prototype is the first car on the market that can charge at charging stations with up to 150 kW. In approximately 30 minutes, the electric SUV is then ready to set off on the next long stage of its journey. Its large lithium-ion battery provides for a range of more than 400 kilometers (248.5 mi) in the WLTP driving cycle.
  • 04/18/18
    Models

    Audi A6 allroad quattro wins “Auto Bild Allrad” reader survey

    The Audi A6 allroad quattro (combined fuel consumption in l/100 km: 6.5 - 5.6*; combined CO2 emissions in g/km: 172 - 149*) is a resounding success, as confirmed by readers of “Auto Bild Allrad,” Europe’s largest all-wheel magazine. With the “All-Wheel Drive Car of the Year” contest, they chose the raised Avant with quattro drive as the winner in the “Crossover” category. The award ceremony took place on the evening of April 18 in Frankfurt am Main.
  • 04/11/18
    Models

    Avant-garde: the new Audi A6 Avant

    The new Audi A6 Avant combines dynamic design with superb everyday utility and excellent adaptability. The rear has a striking design, yet offers a flexible luggage compartment concept with 565 to 1,680 liters (20.0 – 59.3 cu ft) of capacity. The drive and suspension are designed with comfort and sportiness in mind. The standard mild hybrid system boosts efficiency while the dynamic all-wheel steering enhances maneuverability and agility. With its intuitive operation, the fully digital MMI touch response operating system offers a high level of convenience for driver and passengers.
  • 04/09/18
    Sports

    Audi e-tron Vision Gran Turismo: From the PlayStation to the race track

    With the fully electric “Audi e-tron Vision Gran Turismo” concept car Audi is now turning electric mobility into a tangible experience in a unique way. Originally developed exclusively for virtual races on PlayStation 4, Audi is making the new race car reality in conjunction with Formula E. Starting with the race in Rome on Saturday, April 14, the Audi e-tron Vision Gran Turismo will be deployed as a race taxi.
  • 03/28/18
    Models

    The Audi A8 is the “World Luxury Car 2018”

    The Audi A8 is the “World Luxury Car 2018.” The win underscores the status of the brand’s flagship as the embodiment of “Vorsprung durch Technik.” The award ceremony took place Wednesday at the New York Auto Show.
  • 03/28/18
    Models

    Excellent design and optimum performance: the new Audi RS 5 Sportback

    Audi Sport launches an innovative high-performance model onto the market: The Audi RS 5 Sportback is currently making its world debut at the New York International Auto Show, (March 28 – April 9, 2018), as a version for the US and Canadian market. It combines stirring design and a high level of everyday usability with superior performance.
  • 03/23/18
    Company

    Auto Bild readers affirm: Audi is the leading brand for quality

    With eight first place finishes in 14 categories, Audi dominated the quality ratings in Auto Bild magazine’s “Best Brands in All Classes” reader survey. No brand performed better in the core criteria of the image survey, with more than 70,000 readers participating.
  • 03/06/18
    Technology

    Audi e-tron prototype: preview of the first purely electrically powered model from the brand

    Audi unveils the prototype for its first all-electric model at the Geneva Motor Show. The sporty SUV combines the space and comfort of a typical luxury car with a range suitable for everyday use. Until the start of series production, almost 250 development vehicles will complete testing under extreme conditions worldwide. Specially camouflaged prototypes kick off the chase for the most spectacular photos.
  • 03/06/18
    Models

    New highlights for the luxury class: Audi A6 and Audi e-tron prototype at the Geneva Motor Show

    Audi continues its model initiative in the luxury class: following the new Audi A8 and the new Audi A7, the premium brand now introduces the next generation of the Audi A6. Whether in terms of digitalization, comfort or sportiness – the elegantly sculptured sedan is the all-round talent in its segment. Audi is also unveiling the prototype of its first purely electrically powered model in Geneva. The sporty SUV offers the space and comfort of a typical luxury car together with a range suitable for longer journeys.
  • 03/02/18
    Models

    Save the date: Live streaming of Audi press conference at 2018 Geneva Motor Show

    At the 88th Geneva International Motor Show from March 8 to 18, 2018, the brand with the four rings will present the new Audi A6 for the first time. The elegantly drawn sedan is the all-round talent in its segment – scoring in terms of digitalization, comfort and sportiness. Audi will also present its new full-size luxury models in Geneva, the Audi A7 and the Audi A8.
  • 03/01/18
    Models

    Audi top brand in DEKRA Used Car Report 2018

    Audi has five class winners in the DEKRA Used Car Report 2018 and also defends the overall title with the Audi A6. The premium brand is thus the most successful carmaker in this year’s evaluation. The mileage-based report provides potential buyers with detailed information about the typical faults of a particular vehicle model and therefore detailed assistance when buying a car.
  • 02/28/18
    Models

    Upgrade in the business class: the new Audi A6 Sedan

    With the new A6, Audi is presenting the eighth generation of its successful full-size Sedan and brings numerous innovations to the segment. Whether in terms of digitalization, comfort or sportiness – the elegantly sculptured Audi A6 is the multitalent in the luxury class. The all-digital MMI touch response system provides intuitive operation. The extensive connectivity and assistance solutions demonstrate networked intelligence. The interior systematically adopts digitalization and is groundbreaking in its segment. The suspension combines smooth ride comfort and high stability with enhanced sportiness. All engines have a mild-hybrid system as standard equipment for convenience and efficiency.
  • 12/19/17
    Company

    Audi extends trade-in bonus for switching to latest efficiency technologies

    An attractive incentive to switch to modern, more environmentally friendly cars: AUDI AG is extending its trade-in bonus for customers who switch from diesel-powered cars that meet the Euro 1 through Euro 4 emissions standards to an Audi that meets the Euro 6 standard. The price advantage is scaled by model – depending on the category of the selected new car, it amounts to between €3,000 and €10,000. The bonus is especially attractive for customers who select an Audi with an alternative drive such as plug-in hybrid technology or a g-tron model that runs on CNG (compressed natural gas). The extension to the trade-in bonus starts on January 1, 2018 in Germany and will run until March 31, 2018.
  • 12/14/17
    Models

    Making the Audi A8 even more dynamic: sport exterior package and sport seats

    Sophisticated, progressive and sporty – the new Audi A8 defines the style of the entire brand. From the end of January, there will be an extended equipment range for customers who want to give more emphasis to their luxury sedan’s dynamic looks. The sport exterior package and sport seats accentuate the A8’s strong presence.
  • 11/09/17
    Models

    Audi best European brand in the Consumer Reports Reliability Survey 2017

    Audi has been voted best European car brand for the sixth time in a row in the Reliability Survey run by Consumer Reports. The renowned U.S. consumer magazine runs this survey every year among its readers and publishes the results. Audi took fourth place in the 2017 overall ranking, ahead of all its European competitors.
  • 11/07/17
    Models

    “Golden Steering Wheel” for Audi Q5

    The Audi Q5 has won the 2017 “Golden Steering Wheel” in the “Large SUV” category. Prior to the selection, readers of the German automotive trade magazine Auto Bild, its 20 European sister publications and the German newspaper Bild am Sonntag had determined nominations from the new cars presented in 2017. An international panel of experts crowned the winner from these nominations. Peter Mertens, AUDI AG Board Member for Technical Development, accepted the prize for the Audi Q5 on Tuesday evening in Berlin.
  • 11/02/17
    Models

    Audi recalls approximately 5,000 A8 automobiles with V8 TDI engine in Europe

    As a result of extensive technical investigations, Audi has determined that a software update is required for its Audi A8 model (type D4) with the 4.2-liter TDI V8 engine with Euro 6 certification. Among other things, the update should ensure that after cold starts, the engine more quickly reaches optimal operating conditions for the exhaust-gas treatment system so that its emissions are improved in real driving conditions.
  • 11/02/17
    Models

    Sales launch for the new Audi RS 4 Avant

    The new Audi RS 4 Avant (combined fuel consumption in l/100 km: 8.8; combined CO2 emissions in g/km: 200-199*) unites impressive driving performance with excellent suitability for everyday use. The model made its world debut at this year's IAA trade fair in Frankfurt am Main, Germany. Customers in Germany and other European countries can order the Audi RS 4 Avant from Thursday, November 2, onward. The basic price is € 79,800.
  • 10/19/17
    Models

    The new Audi A7 Sportback: Sporty face of Audi in the luxury class

    The A7 Sportback represents the new Audi design language to a great extent and delivers on the design promise made by the prologue studies. The four-door coupe sets standards in the luxury class when it comes to progressiveness. It embodies a new style of Gran Turismo, with dynamic lines, systematic digitalization, a sporty driving experience and a versatile space concept.
  • 09/29/17
    Models

    Presales start for new Audi A8

    At the Audi Summit in Barcelona the brand with the Four Rings celebrated the world premiere of the new Audi A8. Customers in Germany will be able to order the luxury sedan from October 5. With strikingly stylish design, first-class chassis solutions, a touch operating concept and the electrification of all drive units, the fourth generation of the A8 provides the latest reference for Vorsprung durch Technik. The basic price in Germany for the flagship is 90,600 euros; the long-wheelbase version starts at 94,100 euros.
  • 09/13/17
    Company

    Audi g-tron at the IAA: the clean alternative for frequent drivers

    Fuel consumption of the models named: A4 Avant g-tron: CNG consumption in kg/100 km: 4.3 – 3.8*; combined fuel consumption in l/100km: 6.5 – 5.5* (36.2 – 42.8 US mpg); combined CO2 emissions in g/km (CNG): 117 – 102* (188.3 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 147 – 126* (236.6 – 202.8 g/mi) A5 Sportback g-tron: CNG consumption in kg/100 km: 4.2 – 3.8*; combined fuel consumption in l/100 km: 6.3 – 5.6* (37.3 – 42.0 US mpg); combined CO2 emissions in g/km (CNG): 114 – 102* (183.5 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 143 – 126* (230.1 – 202.8 g/mi) A3 Sportback g-tron: CNG consumption in kg/100 km: 3.5 - 3.3*; combined fuel consumption in l/100 km: 5.4 - 5.1* (43.6 – 46.1 US mpg); combined CO2 emissions in g/km (CNG): 96 - 89* (154.5 – 143.2 g/mi); combined CO2 emissions in g/km (gasoline): 126 - 117* (202.8 – 188.3 g/mi) Audi demonstrates through its g-tron fleet how sporty driving can be combined with efficiency, environmental friendliness and fuel economy. The brand with the Four Rings is now making a particularly sustainable offer: The company is to supply climate-friendly Audi e-gas to its customers as standard for three years, to power the A4 Avant g-tron, A5 Sportback g-tron and A3 Sportback g-tron models. The customer pays the standard natural gas price. With this deal, Audi is reducing the CO2 emissions of the g-tron fleet when running on gas by 80 percent**. The two new models A4 Avant g-tron and A5 Sportback g-tron are currently being exhibited at the IAA in Frankfurt.
  • 09/12/17
    Models

    Return of the RS icon: the new Audi RS 4 Avant

    Audi Sport GmbH celebrates the world debut of the new Audi RS 4 Avant (combined fuel consumption in l/100 km: 8.8; combined CO2 emissions in g/km: 200-199*) at the IAA 2017. It combines high performance with tremendous everyday usability. Its 2.9 TFSI engine with 331 kW (450 hp) and 600 Nm of torque makes it the sporty vanguard of the A4 family. The standard quattro drive distributes the power of the V6 biturbo to all four wheels.
  • 09/11/17
    Models

    Puristic driving dynamics: the new Audi R8 V10 RWS

    The Audi Sport GmbH is extending its R8 model series to include a new derivative with rear-wheel drive. The Audi R8 V10 RWS (Combined fuel consumption in l/100 km: 12.6 – 12.4, combined CO2 emissions in g/km: 286 – 283**) comes in a limited series of 999 units with both Coupé and Spyder variants. It will be rear-driven (Rear Wheel Series) and be built exclusively by hand at the Böllinger Höfe R8 factory.
  • 09/11/17
    Audi MediaCenter

    Audi Aicon concept car – autonomous on course for the future

    With the four-door design vision Audi Aicon, the brand with the four rings is presenting a autonomous Audi of the future – with no steering wheel or pedals. As a design concept, the four-door 2+2 boldly leaps ahead to show the exterior and interior design of the next decades. The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalization and sustainability in a visionary manner. The Aicon, too, is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 - 497.1 mi) on a single charge.
  • 09/10/17
    Models

    Audi RS 5 Coupé

    In the second generation of the Audi RS 5 Coupé, Audi Sport is presenting its first model to feature the current RS design idiom. The designers drew inspiration for the car from the distinctive motorsport details of the Audi 90 quattro IMSA GTO.
  • 09/10/17
    Models

    Audi Q7 e-tron quattro

    With the Audi Q7 e-tron quattro, Audi presents the world’s first plug-in hybrid model with a six-cylinder TDI engine and quattro drive.
  • 09/10/17
    Models

    Audi RS 6 Avant

    The Audi RS 6, the high-performance sports car for everyday and recreational activities, stands for outstanding driving dynamics.
  • 09/10/17
    Models

    Audi SQ7 TDI

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 09/10/17
    Models

    Audi S7 Sportback

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 09/10/17
    Models

    Audi S6 and Audi S6 Avant

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 09/10/17
    Models

    Audi S4 and S4 Avant

    From 0 to 100 km/h (62.1 mph) in 4.7 seconds at a fuel consumption level of 7.3 liters per 100 kilometers (32.2 US mpg) – the new Audi S4 and the new Audi S4 Avant are advancing to the front of the competitive field with strong performance and exemplary efficiency. Their newly developed turbo V6 engine outputs 260 kW (354 hp). Innovative solutions in networking and assistance systems round out its features. Audi is transferring many technologies from the full-size class into the mid-size class.
  • 09/10/17
    Models

    Audi S3 Sportback, S3 Sedan and S3 Cabriolet

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 09/10/17
    Models

    Audi S1 and S1 Sportback

    The S1 and the S1 Sportback are the most compact S models from Audi. A package of complex technologies imbues them with special dynamics – with absolute everyday practicality.
  • 09/10/17
    Models

    Audi Q7

    The second generation of the Audi Q7 shines with innovative solutions in the areas of lightweight design, drive system, suspension, infotainment and assistance systems. Its spacious interior is highly configurable and offers luxury-class levels of comfort.
  • 09/10/17
    Models

    Audi Q2

    The Audi Q2 is an urban-type vehicle for everyday driving and recreation, combining a progressive design, tremendously fun driving and a high level of functionality. The compact SUV’s connectivity, infotainment and assistance systems are on the level of the full-size category.
  • 09/10/17
    Models

    Audi A8 and A8 L

    The fourth generation of the Audi A8 again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The luxury sedan is also the first production automobile in the world to have been developed for highly automated driving.
  • 09/10/17
    Models

    Audi A6, A6 Avant and A6 allroad quattro

    The Audi A6 is the successful model in the full-size class. The premium brand refreshed the A6 and launched it in April 2016: a sporty exterior design, a refined interior and new infotainment equipment make the sedan even more upscale and comfortable.
  • 09/10/17
    Models

    Audi A5 Coupé, A5 Sportback, Audi A5 Sportback g-tron and A5 Cabriolet

    The new generation of the Audi A5 Coupé is athletic, sporty and elegant. Its eye-catching design goes hand in hand with sophisticated aerodynamics. Under the skin the A5 impresses with an all-new chassis, powerful engines, and innovative infotainment features and driver assistance systems.
  • 09/10/17
    Models

    Audi A4, A4 Avant, A4 Avant g-tron and A4 allroad quattro

    The new-generation Audi A4 fascinates with its groundbreaking synthesis of technology and aesthetics. All the technology in Audi’s bestselling vehicle family has been redeveloped so as to redefine the benchmark in the segment. Development set great value on reducing CO2 emissions, and the engineers geared all technologies to reducing driving resistance.
  • 09/10/17
    Models

    Audi A3, A3 Sportback, A3 Sportback e-tron, A3 Sportback g-tron, A3 Sedan and A3 Cabriolet

    The Audi A3 family is a true success story, with a multitude of driver assistance systems and engines available from which to choose. Even the innovative Audi virtual cockpit operating and display concept is available for the Audi A3 models.
  • 09/10/17
    Models

    Audi TT RS Coupe and Audi TT RS Roadster

    Audi Sport GmbH presents the most powerful TT of all time, featuring a muscular front-end, large inlets, low spoiler and fixed rear wing. Its newly developed five-cylinder engine delivers 400 hp – accompanied by an unmistakable sound.
  • 09/10/17
    Models

    Audi RS 7 Sportback performance

    The Audi RS 7 Sportback performance wears its dynamic character on its sleeve, featuring a long hood, sporty, flowing C-pillars and a sharply dropping rear.
  • 09/10/17
    Models

    Audi S5 Sportback, S5 Coupé and S5 Cabriolet

    The Audi S5 combines emotive design with the performance of a sports car. Its turbocharged 3.0 TFSI engine, newly designed from the ground up, offers powerful performance: high output, hefty torque, spontaneous response and sonorous sound – all coupled with a high level of efficiency. The honed exterior design and the numerous S-specific details in the interior underscore its dynamic character.
  • 09/10/17
    Models

    Audi Q5

    The second generation of the Audi Q5 has been available for sale since early 2017. It is now even more powerful and sportier. The most significant new features include quattro drive with ultra technology, the highly efficient engines, adaptive air suspension and an extensive array of infotainment and assistance systems.
  • 09/08/17
    Models

    Clean and fit for the future: 2.0 TFSI engine in the Audi A4 Avant g-tron and A5 Sportback g-tron

    Fuel consumption of the models named above: A4 Avant g-tron: CNG consumption in kg/100 km: 4.3 – 3.8*; combined fuel consumption in l/100km: 6.5 – 5.5* (36.2 – 42.8 US mpg); combined CO2 emissions in g/km (CNG): 117 – 102* (188.3 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 147 – 126* (236.6 – 202.8 g/mi) A5 Sportback g-tron: CNG consumption in kg/100 km: 4.2 – 3.8*; combined fuel consumption in l/100 km: 6.3 – 5.6* (37.3 – 42.0 US mpg); combined CO2 emissions in g/km (CNG): 114 – 102* (183.5 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 143 – 126* (230.1 – 202.8 g/mi) A3 Sportback g-tron: CNG consumption in kg/100 km: 3.5 - 3.3*; combined fuel consumption in l/100 km: 5.4 - 5.1* (43.6 – 46.1 US mpg); combined CO2 emissions in g/km (CNG): 96 - 89* (154.5 – 143.2 g/mi); combined CO2 emissions in g/km (gasoline): 126 - 117* (202.8 – 188.3 g/mi) Efficient, thrifty and environmentally friendly combined with sporty driving dynamics – the bivalent 2.0 TFSI engine in the Audi A4 Avant g-tron and A5 Sportback g-tron is an absolute all-rounder. The biggest plus point of this engine is its low pollutant emissions. In the CNG mode, the two models already undercut the limit values of emission standards that will not take effect for a number of years yet. Furthermore, thanks to the use of e-gas Audi is cutting CO2 emissions by 80 percent** compared to a gasoline model in the same performance category.
  • 09/08/17
    Models

    Audi at the IAA 2017: Autonomous driving in three steps

    Progress in three levels: Audi is showcasing its autonomous driving strategy at the IAA 2017. The new Audi A8 incorporates conditional automated driving at level 3 as standard. Two concept cars will also be demonstrating the Audi vision for level 4 and level 5. They also provide insights into the brand’s future Audi AI technologies. Other production models – from sporty to ultra-efficient – round off the motor show presence of the brand with the four rings.
  • 09/07/17
    Technology

    Navigation technology at the highest level: Audi and HERE developing hand in hand

    Audi and HERE Technologies continue to integrate their services for even greater customer benefit. In the new Audi A8 luxury sedan, the automobile manufacturer offers an array of technologies and services created by the map developer. Audi participates in HERE together with other companies. Both sides plan to intensify their collaboration in future.
  • 09/07/17
    Technology

    Automated driving at a new level: the Audi AI traffic jam pilot

    The Audi AI traffic jam pilot is the world’s first system that enables SAE level 3 conditional automation. Audi presents the innovation in the new A8, which handles the task of driving in traffic jam or slow-moving highway traffic up to 60 km/h (37.3 mph). With traffic jam pilot engaged, drivers no longer need to continuously monitor the vehicle and the road. They must merely remain alert and capable of taking over the task of driving when the system prompts them to do so. National and international journalists are currently experiencing the Audi Audi AI traffic jam pilot in real conditions in and around Düsseldorf – one of Germany’s highly congested regions.
  • 08/24/17
    Models

    The fascination of pure music: 3D sound in the new Audi A8

    Listening to music becomes a sensory experience in the new Audi A8. The Bang & Olufsen Advanced Sound System now also brings the unique acoustic character of pure 3D sound to the rear seats. The brand with the four rings thus offers first-rate sound quality in the top segment.
  • 08/23/17
    Models

    Two numbers to signify the future – new power output designations at Audi

    Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.

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