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Recent Press Releases

  • 04/25/18
    Models

    First SUV with a long wheelbase from the four rings: Audi Q5L at the Beijing Motor Show

    It stretches 4.77 meters (15.6 ft) long and offers plenty of space for five people and loads of luggage: Audi is presenting the new Q5L at the Beijing Motor Show from April 25 to May 4. The long version of the successful SUV is aimed specifically at customers in China. You can choose between five equipment lines and two performance versions of the 2.0 TFSI – the quattro all-wheel drive system is standard.
  • 04/20/18
    Models

    Ultra-high voltage: The Audi e-tron prototype in a Faraday cage

    The production version of the Audi e-tron prototype heralds the dawn of a new era for the brand with the four rings: The company is transforming from a classic carmaker to a systems supplier for mobility offering its customers tailored solutions for charging, whether at home or on the move. The production version of the Audi e-tron prototype is the first car on the market that can charge at charging stations with up to 150 kW. In barely 30 minutes, the electric SUV is then ready to set off on the next long stage of its journey. Its large lithium-ion battery provides for a range of more than 400 kilometers (248.5 mi) in the WLTP driving cycle.
  • 04/18/18
    Models

    Audi A6 allroad quattro wins “Auto Bild Allrad” reader survey

    The Audi A6 allroad quattro (combined fuel consumption in l/100 km: 6.5 - 5.6*; combined CO2 emissions in g/km: 172 - 149*) is a resounding success, as confirmed by readers of “Auto Bild Allrad,” Europe’s largest all-wheel magazine. With the “All-Wheel Drive Car of the Year” contest, they chose the raised Avant with quattro drive as the winner in the “Crossover” category. The award ceremony took place on the evening of April 18 in Frankfurt am Main.
  • 04/11/18
    Models

    Avant-garde: the new Audi A6 Avant

    The new Audi A6 Avant combines dynamic design with superb everyday utility and excellent adaptability. The rear has a striking design, yet offers a flexible luggage compartment concept with 565 to 1,680 liters (20.0 – 59.3 cu ft) of capacity. The drive and suspension are designed with comfort and sportiness in mind. The standard mild hybrid system boosts efficiency while the dynamic all-wheel steering enhances maneuverability and agility. With its intuitive operation, the fully digital MMI touch response operating system offers a high level of convenience for driver and passengers.
  • 04/09/18
    Sports

    Audi e-tron Vision Gran Turismo: From the PlayStation to the race track

    With the fully electric “Audi e-tron Vision Gran Turismo” concept car Audi is now turning electric mobility into a tangible experience in a unique way. Originally developed exclusively for virtual races on PlayStation 4, Audi is making the new race car reality in conjunction with Formula E. Starting with the race in Rome on Saturday, April 14, the Audi e-tron Vision Gran Turismo will be deployed as a race taxi.
  • 03/28/18
    Models

    The Audi A8 is the “World Luxury Car 2018”

    The Audi A8 is the “World Luxury Car 2018.” The win underscores the status of the brand’s flagship as the embodiment of “Vorsprung durch Technik.” The award ceremony took place Wednesday at the New York Auto Show.
  • 03/28/18
    Models

    Excellent design and optimum performance: the new Audi RS 5 Sportback

    Audi Sport launches an innovative high-performance model onto the market: The Audi RS 5 Sportback is currently making its world debut at the New York International Auto Show, (March 28 – April 9, 2018), as a version for the US and Canadian market. It combines stirring design and a high level of everyday usability with superior performance.
  • 03/23/18
    Company

    Auto Bild readers affirm: Audi is the leading brand for quality

    With eight first place finishes in 14 categories, Audi dominated the quality ratings in Auto Bild magazine’s “Best Brands in All Classes” reader survey. No brand performed better in the core criteria of the image survey, with more than 70,000 readers participating.
  • 03/06/18
    Technology

    Audi e-tron prototype: preview of the first purely electrically powered model from the brand

    Audi unveils the prototype for its first all-electric model at the Geneva Motor Show. The sporty SUV combines the space and comfort of a typical luxury car with a range suitable for everyday use. Until the start of series production, almost 250 development vehicles will complete testing under extreme conditions worldwide. Specially camouflaged prototypes kick off the chase for the most spectacular photos.
  • 03/06/18
    Models

    New highlights for the luxury class: Audi A6 and Audi e-tron prototype at the Geneva Motor Show

    Audi continues its model initiative in the luxury class: following the new Audi A8 and the new Audi A7, the premium brand now introduces the next generation of the Audi A6. Whether in terms of digitalization, comfort or sportiness – the elegantly sculptured sedan is the all-round talent in its segment. Audi is also unveiling the prototype of its first purely electrically powered model in Geneva. The sporty SUV offers the space and comfort of a typical luxury car together with a range suitable for longer journeys.
  • 03/02/18
    Models

    Save the date: Live streaming of Audi press conference at 2018 Geneva Motor Show

    At the 88th Geneva International Motor Show from March 8 to 18, 2018, the brand with the four rings will present the new Audi A6 for the first time. The elegantly drawn sedan is the all-round talent in its segment – scoring in terms of digitalization, comfort and sportiness. Audi will also present its new full-size luxury models in Geneva, the Audi A7 and the Audi A8.
  • 03/01/18
    Models

    Audi top brand in DEKRA Used Car Report 2018

    Audi has five class winners in the DEKRA Used Car Report 2018 and also defends the overall title with the Audi A6. The premium brand is thus the most successful carmaker in this year’s evaluation. The mileage-based report provides potential buyers with detailed information about the typical faults of a particular vehicle model and therefore detailed assistance when buying a car.
  • 02/28/18
    Models

    Upgrade in the business class: the new Audi A6 Sedan

    With the new A6, Audi is presenting the eighth generation of its successful full-size Sedan and brings numerous innovations to the segment. Whether in terms of digitalization, comfort or sportiness – the elegantly sculptured Audi A6 is the multitalent in the luxury class. The all-digital MMI touch response system provides intuitive operation. The extensive connectivity and assistance solutions demonstrate networked intelligence. The interior systematically adopts digitalization and is groundbreaking in its segment. The suspension combines smooth ride comfort and high stability with enhanced sportiness. All engines have a mild-hybrid system as standard equipment for convenience and efficiency.
  • 12/19/17
    Company

    Audi extends trade-in bonus for switching to latest efficiency technologies

    An attractive incentive to switch to modern, more environmentally friendly cars: AUDI AG is extending its trade-in bonus for customers who switch from diesel-powered cars that meet the Euro 1 through Euro 4 emissions standards to an Audi that meets the Euro 6 standard. The price advantage is scaled by model – depending on the category of the selected new car, it amounts to between €3,000 and €10,000. The bonus is especially attractive for customers who select an Audi with an alternative drive such as plug-in hybrid technology or a g-tron model that runs on CNG (compressed natural gas). The extension to the trade-in bonus starts on January 1, 2018 in Germany and will run until March 31, 2018.
  • 12/14/17
    Models

    Making the Audi A8 even more dynamic: sport exterior package and sport seats

    Sophisticated, progressive and sporty – the new Audi A8 defines the style of the entire brand. From the end of January, there will be an extended equipment range for customers who want to give more emphasis to their luxury sedan’s dynamic looks. The sport exterior package and sport seats accentuate the A8’s strong presence.
  • 11/29/17
    Audi MediaCenter

    “Auto Trophy 2017”: three first places for Audi

    Readers of AUTO ZEITUNG have selected the world’s best cars: This year, two coveted trophies go to the Audi Q2 and the Audi Q7. The premium brand also took first place in the “Best design worldwide” category. This brings the number of prizes Audi has won in the history of the awards to a total of 79.
  • 11/09/17
    Models

    Audi best European brand in the Consumer Reports Reliability Survey 2017

    Audi has been voted best European car brand for the sixth time in a row in the Reliability Survey run by Consumer Reports. The renowned U.S. consumer magazine runs this survey every year among its readers and publishes the results. Audi took fourth place in the 2017 overall ranking, ahead of all its European competitors.
  • 11/07/17
    Models

    “Golden Steering Wheel” for Audi Q5

    The Audi Q5 has won the 2017 “Golden Steering Wheel” in the “Large SUV” category. Prior to the selection, readers of the German automotive trade magazine Auto Bild, its 20 European sister publications and the German newspaper Bild am Sonntag had determined nominations from the new cars presented in 2017. An international panel of experts crowned the winner from these nominations. Peter Mertens, AUDI AG Board Member for Technical Development, accepted the prize for the Audi Q5 on Tuesday evening in Berlin.
  • 11/02/17
    Models

    Audi recalls approximately 5,000 A8 automobiles with V8 TDI engine in Europe

    As a result of extensive technical investigations, Audi has determined that a software update is required for its Audi A8 model (type D4) with the 4.2-liter TDI V8 engine with Euro 6 certification. Among other things, the update should ensure that after cold starts, the engine more quickly reaches optimal operating conditions for the exhaust-gas treatment system so that its emissions are improved in real driving conditions.
  • 11/02/17
    Models

    Sales launch for the new Audi RS 4 Avant

    The new Audi RS 4 Avant (combined fuel consumption in l/100 km: 8.8; combined CO2 emissions in g/km: 200-199*) unites impressive driving performance with excellent suitability for everyday use. The model made its world debut at this year's IAA trade fair in Frankfurt am Main, Germany. Customers in Germany and other European countries can order the Audi RS 4 Avant from Thursday, November 2, onward. The basic price is € 79,800.
  • 10/19/17
    Models

    The new Audi A7 Sportback: Sporty face of Audi in the luxury class

    The A7 Sportback represents the new Audi design language to a great extent and delivers on the design promise made by the prologue studies. The four-door coupe sets standards in the luxury class when it comes to progressiveness. It embodies a new style of Gran Turismo, with dynamic lines, systematic digitalization, a sporty driving experience and a versatile space concept.
  • 09/29/17
    Models

    Presales start for new Audi A8

    At the Audi Summit in Barcelona the brand with the Four Rings celebrated the world premiere of the new Audi A8. Customers in Germany will be able to order the luxury sedan from October 5. With strikingly stylish design, first-class chassis solutions, a touch operating concept and the electrification of all drive units, the fourth generation of the A8 provides the latest reference for Vorsprung durch Technik. The basic price in Germany for the flagship is 90,600 euros; the long-wheelbase version starts at 94,100 euros.
  • 09/13/17
    Company

    Audi g-tron at the IAA: the clean alternative for frequent drivers

    Fuel consumption of the models named: A4 Avant g-tron: CNG consumption in kg/100 km: 4.3 – 3.8*; combined fuel consumption in l/100km: 6.5 – 5.5* (36.2 – 42.8 US mpg); combined CO2 emissions in g/km (CNG): 117 – 102* (188.3 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 147 – 126* (236.6 – 202.8 g/mi) A5 Sportback g-tron: CNG consumption in kg/100 km: 4.2 – 3.8*; combined fuel consumption in l/100 km: 6.3 – 5.6* (37.3 – 42.0 US mpg); combined CO2 emissions in g/km (CNG): 114 – 102* (183.5 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 143 – 126* (230.1 – 202.8 g/mi) A3 Sportback g-tron: CNG consumption in kg/100 km: 3.5 - 3.3*; combined fuel consumption in l/100 km: 5.4 - 5.1* (43.6 – 46.1 US mpg); combined CO2 emissions in g/km (CNG): 96 - 89* (154.5 – 143.2 g/mi); combined CO2 emissions in g/km (gasoline): 126 - 117* (202.8 – 188.3 g/mi) Audi demonstrates through its g-tron fleet how sporty driving can be combined with efficiency, environmental friendliness and fuel economy. The brand with the Four Rings is now making a particularly sustainable offer: The company is to supply climate-friendly Audi e-gas to its customers as standard for three years, to power the A4 Avant g-tron, A5 Sportback g-tron and A3 Sportback g-tron models. The customer pays the standard natural gas price. With this deal, Audi is reducing the CO2 emissions of the g-tron fleet when running on gas by 80 percent**. The two new models A4 Avant g-tron and A5 Sportback g-tron are currently being exhibited at the IAA in Frankfurt.
  • 09/12/17
    Models

    Return of the RS icon: the new Audi RS 4 Avant

    Audi Sport GmbH celebrates the world debut of the new Audi RS 4 Avant (combined fuel consumption in l/100 km: 8.8; combined CO2 emissions in g/km: 200-199*) at the IAA 2017. It combines high performance with tremendous everyday usability. Its 2.9 TFSI engine with 331 kW (450 hp) and 600 Nm of torque makes it the sporty vanguard of the A4 family. The standard quattro drive distributes the power of the V6 biturbo to all four wheels.
  • 09/11/17
    Models

    Puristic driving dynamics: the new Audi R8 V10 RWS

    The Audi Sport GmbH is extending its R8 model series to include a new derivative with rear-wheel drive. The Audi R8 V10 RWS (Combined fuel consumption in l/100 km: 12.6 – 12.4, combined CO2 emissions in g/km: 286 – 283**) comes in a limited series of 999 units with both Coupé and Spyder variants. It will be rear-driven (Rear Wheel Series) and be built exclusively by hand at the Böllinger Höfe R8 factory.
  • 09/11/17
    Audi MediaCenter

    Audi Aicon concept car – autonomous on course for the future

    With the four-door design vision Audi Aicon, the brand with the four rings is presenting a autonomous Audi of the future – with no steering wheel or pedals. As a design concept, the four-door 2+2 boldly leaps ahead to show the exterior and interior design of the next decades. The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalization and sustainability in a visionary manner. The Aicon, too, is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 - 497.1 mi) on a single charge.
  • 09/10/17
    Models

    Audi RS 5 Coupé

    In the second generation of the Audi RS 5 Coupé, Audi Sport is presenting its first model to feature the current RS design idiom. The designers drew inspiration for the car from the distinctive motorsport details of the Audi 90 quattro IMSA GTO.
  • 09/10/17
    Models

    Audi Q7 e-tron quattro

    With the Audi Q7 e-tron quattro, Audi presents the world’s first plug-in hybrid model with a six-cylinder TDI engine and quattro drive.
  • 09/10/17
    Models

    Audi TT Roadster

    The Audi TT Roadster fascinates with its puristic sports car character, distinctive design, excellent dynamics and groundbreaking technology. One highlight is Audi virtual cockpit, the digital instrument cluster.
  • 09/10/17
    Models

    Audi TT Coupé

    The Audi TT Coupé continues to fascinate, even in the third generation. Launched in 2014, the design icon boasts the performance of a sports car. The operating concept sets standards with its digital cockpit.
  • 09/10/17
    Models

    Audi RS 6 Avant

    The Audi RS 6, the high-performance sports car for everyday and recreational activities, stands for outstanding driving dynamics.
  • 09/10/17
    Models

    Audi TTS Coupé and TTS Roadster

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 09/10/17
    Models

    Audi SQ7 TDI

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 09/10/17
    Models

    Audi S7 Sportback

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 09/10/17
    Models

    Audi S6 and Audi S6 Avant

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 09/10/17
    Models

    Audi S4 and S4 Avant

    From 0 to 100 km/h (62.1 mph) in 4.7 seconds at a fuel consumption level of 7.3 liters per 100 kilometers (32.2 US mpg) – the new Audi S4 and the new Audi S4 Avant are advancing to the front of the competitive field with strong performance and exemplary efficiency. Their newly developed turbo V6 engine outputs 260 kW (354 hp). Innovative solutions in networking and assistance systems round out its features. Audi is transferring many technologies from the full-size class into the mid-size class.
  • 09/10/17
    Models

    Audi S3 Sportback, S3 Sedan and S3 Cabriolet

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 09/10/17
    Models

    Audi S1 and S1 Sportback

    The S1 and the S1 Sportback are the most compact S models from Audi. A package of complex technologies imbues them with special dynamics – with absolute everyday practicality.
  • 09/10/17
    Models

    Audi R8 Coupé and Audi R8 Spyder

    No other production car with the four rings is as powerful, fast or distinctive. Every technical aspect of the high-performance Audi R8 sports car has been designed for maximum dynamics. In the sports car world, it is right among the leaders in terms of its driving performance. The R8 Coupé V10 plus accelerates from 0 to 100 km/h (62.1 mph) in 3.2 seconds and has a top speed of 330 km/h (205.1 mph).
  • 09/10/17
    Models

    Audi Q7

    The second generation of the Audi Q7 shines with innovative solutions in the areas of lightweight design, drive system, suspension, infotainment and assistance systems. Its spacious interior is highly configurable and offers luxury-class levels of comfort.
  • 09/10/17
    Models

    Audi Q3

    The Audi Q3 is the premium SUV in a compact form. It is sporty, efficient and versatile – an urban vehicle that is equally at home on or off the road.
  • 09/10/17
    Models

    Audi Q2

    The Audi Q2 is an urban-type vehicle for everyday driving and recreation, combining a progressive design, tremendously fun driving and a high level of functionality. The compact SUV’s connectivity, infotainment and assistance systems are on the level of the full-size category.
  • 09/10/17
    Models

    Audi A8 and A8 L

    The fourth generation of the Audi A8 again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The luxury sedan is also the first production automobile in the world to have been developed for highly automated driving.
  • 09/10/17
    Models

    Audi A6, A6 Avant and A6 allroad quattro

    The Audi A6 is the successful model in the full-size class. The premium brand refreshed the A6 and launched it in April 2016: a sporty exterior design, a refined interior and new infotainment equipment make the sedan even more upscale and comfortable.
  • 09/10/17
    Models

    Audi A5 Coupé, A5 Sportback, Audi A5 Sportback g-tron and A5 Cabriolet

    The new generation of the Audi A5 Coupé is athletic, sporty and elegant. Its eye-catching design goes hand in hand with sophisticated aerodynamics. Under the skin the A5 impresses with an all-new chassis, powerful engines, and innovative infotainment features and driver assistance systems.
  • 09/10/17
    Models

    Audi A4, A4 Avant, A4 Avant g-tron and A4 allroad quattro

    The new-generation Audi A4 fascinates with its groundbreaking synthesis of technology and aesthetics. All the technology in Audi’s bestselling vehicle family has been redeveloped so as to redefine the benchmark in the segment. Development set great value on reducing CO2 emissions, and the engineers geared all technologies to reducing driving resistance.
  • 09/10/17
    Models

    Audi A3, A3 Sportback, A3 Sportback e-tron, A3 Sportback g-tron, A3 Sedan and A3 Cabriolet

    The Audi A3 family is a true success story, with a multitude of driver assistance systems and engines available from which to choose. Even the innovative Audi virtual cockpit operating and display concept is available for the Audi A3 models.
  • 09/10/17
    Models

    Audi A1 and A1 Sportback

    Over 700,000 cars sold since the market launch in 2010 – the Audi A1 and the A1 Sportback enjoy tremendous popularity. The compact model, upgraded in early 2015, packs all of the brand’s virtues into its 3.97 meters (13.0 ft) of length – progressive design, uncompromising quality and high efficiency. Its range of powerful engines and agile chassis make the A1 – the three-door car of the model series – the sportiest in its segment. The design is distinctive and powerful. Audi optionally offers the roof line in a contrasting color. Attractive colors and chrome strips highlight the high-quality interior.
  • 09/10/17
    Models

    Audi TT RS Coupe and Audi TT RS Roadster

    Audi Sport GmbH presents the most powerful TT of all time, featuring a muscular front-end, large inlets, low spoiler and fixed rear wing. Its newly developed five-cylinder engine delivers 400 hp – accompanied by an unmistakable sound.
  • 09/10/17
    Models

    Audi RS 7 Sportback performance

    The Audi RS 7 Sportback performance wears its dynamic character on its sleeve, featuring a long hood, sporty, flowing C-pillars and a sharply dropping rear.
  • 09/10/17
    Models

    Audi S5 Sportback, S5 Coupé and S5 Cabriolet

    The Audi S5 combines emotive design with the performance of a sports car. Its turbocharged 3.0 TFSI engine, newly designed from the ground up, offers powerful performance: high output, hefty torque, spontaneous response and sonorous sound – all coupled with a high level of efficiency. The honed exterior design and the numerous S-specific details in the interior underscore its dynamic character.
  • 09/10/17
    Models

    Audi Q5

    The second generation of the Audi Q5 has been available for sale since early 2017. It is now even more powerful and sportier. The most significant new features include quattro drive with ultra technology, the highly efficient engines, adaptive air suspension and an extensive array of infotainment and assistance systems.
  • 09/08/17
    Models

    Clean and fit for the future: 2.0 TFSI engine in the Audi A4 Avant g-tron and A5 Sportback g-tron

    Fuel consumption of the models named above: A4 Avant g-tron: CNG consumption in kg/100 km: 4.3 – 3.8*; combined fuel consumption in l/100km: 6.5 – 5.5* (36.2 – 42.8 US mpg); combined CO2 emissions in g/km (CNG): 117 – 102* (188.3 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 147 – 126* (236.6 – 202.8 g/mi) A5 Sportback g-tron: CNG consumption in kg/100 km: 4.2 – 3.8*; combined fuel consumption in l/100 km: 6.3 – 5.6* (37.3 – 42.0 US mpg); combined CO2 emissions in g/km (CNG): 114 – 102* (183.5 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 143 – 126* (230.1 – 202.8 g/mi) A3 Sportback g-tron: CNG consumption in kg/100 km: 3.5 - 3.3*; combined fuel consumption in l/100 km: 5.4 - 5.1* (43.6 – 46.1 US mpg); combined CO2 emissions in g/km (CNG): 96 - 89* (154.5 – 143.2 g/mi); combined CO2 emissions in g/km (gasoline): 126 - 117* (202.8 – 188.3 g/mi) Efficient, thrifty and environmentally friendly combined with sporty driving dynamics – the bivalent 2.0 TFSI engine in the Audi A4 Avant g-tron and A5 Sportback g-tron is an absolute all-rounder. The biggest plus point of this engine is its low pollutant emissions. In the CNG mode, the two models already undercut the limit values of emission standards that will not take effect for a number of years yet. Furthermore, thanks to the use of e-gas Audi is cutting CO2 emissions by 80 percent** compared to a gasoline model in the same performance category.
  • 09/08/17
    Models

    Audi at the IAA 2017: Autonomous driving in three steps

    Progress in three levels: Audi is showcasing its autonomous driving strategy at the IAA 2017. The new Audi A8 incorporates conditional automated driving at level 3 as standard. Two concept cars will also be demonstrating the Audi vision for level 4 and level 5. They also provide insights into the brand’s future Audi AI technologies. Other production models – from sporty to ultra-efficient – round off the motor show presence of the brand with the four rings.
  • 09/07/17
    Technology

    Navigation technology at the highest level: Audi and HERE developing hand in hand

    Audi and HERE Technologies continue to integrate their services for even greater customer benefit. In the new Audi A8 luxury sedan, the automobile manufacturer offers an array of technologies and services created by the map developer. Audi participates in HERE together with other companies. Both sides plan to intensify their collaboration in future.
  • 09/07/17
    Technology

    Automated driving at a new level: the Audi AI traffic jam pilot

    The Audi AI traffic jam pilot is the world’s first system that enables SAE level 3 conditional automation. Audi presents the innovation in the new A8, which handles the task of driving in traffic jam or slow-moving highway traffic up to 60 km/h (37.3 mph). With traffic jam pilot engaged, drivers no longer need to continuously monitor the vehicle and the road. They must merely remain alert and capable of taking over the task of driving when the system prompts them to do so. National and international journalists are currently experiencing the Audi Audi AI traffic jam pilot in real conditions in and around Düsseldorf – one of Germany’s highly congested regions.
  • 08/24/17
    Models

    The fascination of pure music: 3D sound in the new Audi A8

    Listening to music becomes a sensory experience in the new Audi A8. The Bang & Olufsen Advanced Sound System now also brings the unique acoustic character of pure 3D sound to the rear seats. The brand with the four rings thus offers first-rate sound quality in the top segment.
  • 08/23/17
    Models

    Two numbers to signify the future – new power output designations at Audi

    Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.
  • 08/17/17
    Models

    Alternatives for the midsize category: Audi A4 and A5 now available to order as g-tron

    Audi is offering its customers two sustainable alternatives in the midsize category: the new A4 Avant g-tron and the new A5 Sportback g-tron. Both models are powered by a bivalent 2.0 TFSI engine developing 170 hp. Like the A3 Sportback g-tron that is already on the market, they can run on a choice of the climate-friendly fuel Audi e-gas, conventional CNG (compressed natural gas) or gasoline. Customers can now order both models from dealers. A4 Avant g-tron: CNG consumption in kg/100 km: 4.4 - 3.8*; combined fuel consumption in l/100 km: 6.5 - 5.5*; combined CO2 emissions in g/km (CNG): 117 - 102*; combined CO2 emissions in g/km (gasoline): 147 - 126* A5 Sportback g-tron: CNG consumption in kg/100 km: 4.2 - 3.8*; combined fuel consumption in l/100 km: 6.3 - 5.6*; combined CO2 emissions in g/km (CNG): 114 - 102*; combined CO2 emissions in g/km (gasoline): 143 - 126* A3 Sportback g-tron: CNG consumption in kg/100 km: 3.6 - 3.3*; combined fuel consumption in l/100 km: 5.5 - 5.1 *; combined CO2 emissions in g/km (CNG): 98 - 89*; combined CO2 emissions in g/km (gasoline): 128 - 117*
  • 08/10/17
    Models

    Red Dot Awards for the Brand Book of Audi Sport

    The new Audi Sport Brand Book has received three awards at this years “Red Dot Award: Communication Design”: The painstakingly produced Brand Book from Audi Sport GmbH took the renowned German in the categories “Books” and “Film Craft” - for the book itself and for two of the films produced for it.
  • 07/11/17
    Models

    The new Audi A8: future of the luxury class

    Today is where the future begins in the luxury class: The new Audi A8 makes its world debut at the Audi Summit in Barcelona. In its fourth generation, the flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.
  • 07/11/17
    Company

    First Audi Summit in Barcelona: world premieres underscore the Four Ring’s Vorsprung

    At the first Audi Summit this Tuesday, the premium brand is presenting innovations along its path to becoming the premium digital car company. Barcelona is the venue for an exclusive brand event at which 2,000 guests from all over the world will experience the premiere of the new Audi A8 and other technological milestones from the brand with the Four Rings. The brand’s exhibition showcases new concepts for individual mobility in the digital age, with topics of the future such as sustainable manufacturing, lightweight construction, connectivity, piloted driving and digital services.
  • 07/11/17
    Models

    The Audi Sport Performance Parts – New dynamics for Audi R8 and Audi TT

    Even more distinctive, sportier and faster: The new Audi Sport Performance Parts take dynamic handling to a wholly new level for the Audi R8 sports car and the Audi TT. The retrofit range will be available in dealers in late summer 2017 and features numerous components.
  • 07/07/17
    Models

    Interview Marc Lichte: „The new Audi A8 reflects the progressive face of the brand.”

    Marc Lichte has been Head of Audi Design since 2014. On July 11, 2017 the fourth generation of the Audi A8 will be presented at the Audi Summit in Barcelona. The luxury sedan emphasizes a new design language.
  • 06/22/17
    Models

    Looking ahead to the new Audi A8: Fully active suspension offers tailor-made flexibility

    The new Audi A8 proves itself a versatile performer on the road. Thanks to its active suspension, it provides comfort-oriented customers with a chauffeur-driven sedan offering a stylishly smooth ride. The enthusiastic owner-driver can relish the characteristics of a sports car. This flexibility is made possible thanks to the new active suspension based on the 48-volt electrical system, which is used for the first time as the main electrical system. The new Audi A8 makes its world debut at the Audi Summit in Barcelona on July 11.
  • 06/21/17
    Models

    “International Engine of the Year”: Audi 2.5 TFSI engine is once again best in class

    Another success for Audi at the “International Engine of the Year Awards”: The brand with the four rings received the prestigious award in the 2 to 2.5 liter category for its 2.5 TFSI engine. It is the thirteenth win overall for Audi.
  • 06/14/17
    Models

    New level of freedom: the Audi R8 Spyder V10 plus

    The Audi R8 Spyder V10 plus (combined fuel consumption in l/100 km: 12.5 l/100 km [18.8 US mpg]; combined CO2 emissions in g/km: 292 [469.9 g/mi]) from the workshop of Audi Sport GmbH is the fastest series-production convertible model from the brand with the four rings. Its unmistakable 610 hp V10 mid-engine offers intense driving performance and powers the quattro permanent all-wheel drive. The standard performance program, R8 bucket seats and many components made from carbon fiber-reinforced polymer distinguish this high-performance sports car, with its exclusive micrommata green paint finish giving it an even more cutting-edge look.
  • 06/08/17
    Technology

    Looking ahead to the new Audi A8: More voltage for enhanced efficiency

    The new Audi A8 is advancing electrification on a broad front. In the next model generation, the flagship will for the first time feature an electrified powertrain as standard. To that end, the combustion engines will be equipped with mild hybrid technology. What this means for the customer is refined running and enhanced performance, coupled with greater efficiency. The basis is the 48-volt electrical system, which features for the first time in the new Audi A8 as the primary electrical system.
  • 05/22/17
    Models

    1st place finish for Audi A3 Sportback g-tron in Auto Bild endurance test

    The Audi A3 Sportback g-tron (CNG consumption in kg/100 km: 3.6 – 3.3*; combined fuel consumption in l/100 km: 5.5 – 5.1* (42.8 – 46.1 US mpg); combined CO2 emissions in g/km (CNG): 98 – 89* (157.7 – 143.2 g/mi); combined CO2 emissions in g/km (gasoline): 128 – 117* (206.0 – 188.3 g/mi)) with compressed natural gas (CNG) drive was awarded the first-ever rating of 1+ by the automotive publication Auto Bild after completing 100,000 kilometers of endurance testing. This ranking also impressively confirms the quality of the climate-friendly g-tron technology, which Audi introduced in 2013. The Audi A4 Avant (CNG consumption in kg/100 km: 4.4 – 3.8*; combined fuel consumption in l/100 km: 6.5 – 5.5* (36.2 – 42.8 US mpg); combined CO2 emissions in g/km (CNG): 117 – 102* (188.3 – 164.2 g/mi); combined CO2 emissions in g/km: 147 – 126* (236.6 – 202.8 g/mi)) and the Audi A5 Sportback (CNG consumption in kg/100 km: 4.3 – 3.8*; combined fuel consumption in l/100 km: 6.4 – 5.6* (36.8 – 42.0 US mpg); combined CO2 emissions in g/km (CNG): 115 – 102* (185.1 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 144 – 126* (231.7 – 202.8 g/mi)) models with this drive type will be launched in early summer of 2017.
  • 05/16/17
    Models

    Audi shows integrated Android operating system in Audi Q8 sport concept

    7,000 attendees on site, millions worldwide via the internet: Audi is taking part in the renowned Google I/O developer conference, where it is presenting its concept of a next generation infotainment system with fully integrated Android. This world premiere opens up new perspectives, which will allow the development of connectivity services to be greatly accelerated.
  • 05/05/17
    Models

    Audi the most innovative brand in the Automotive Innovations Award 2017

    For the second consecutive time, Audi achieved overall victory in the Automotive Innovations Award in the premium manufacturer category. With this, the brand with the four rings once again demonstrated its versatility and innovative strength in important future segments like aerodynamics, lightweight construction, connectivity and piloted driving.
  • 04/18/17
    Models

    The architecture of e mobility: Audi e-tron Sportback concept

    Design study and technology demonstrator, electric car and power pack in the guise of a coupé: Audi presents a versatile concept car at the Auto Shanghai this spring. The four-door Gran Turismo Audi e-tron Sportback concept comes with a 320 kW electric drive. The formal idiom combines classic Audi elements with an array of trendsetting details: an electrifying architecture, tailored consistently to the technology and the package of the electric drive.
  • 04/12/17
    Models

    An exclusive presence: The “Audi Sport” Edition of the Audi R8 Coupé

    Silver, red and black are the colors of Audi Sport – and of the new special edition R8 Coupé model bearing its name. Along with specific components in the cockpit and body, the colors heighten the car’s motorsport feeling. Audi is unveiling the exclusive, high-performance sports car for the first time, at the New York International Auto Show. The car is being built in a limited run of 200 and can be ordered from May onward.
  • 04/05/17
    Company

    Looking ahead to the new Audi A8: Space Frame with a unique mix of materials

    Audi is writing a new chapter in its lightweight design success story. For the next generation of the Audi A8*, an intelligent mix of four materials is being used for the first time in the weight-bearing body structure – more materials than in any of the brand’s previous production models. The luxury sedan is thus once again rightfully claiming its role as an innovation driver in automotive lightweight design: Its low weight and impressive rigidity offer greater performance, efficiency and safety.
  • 03/07/17
    Models

    Audi RS 3 Sedan

    Audi Sport GmbH presents the RS models as high-performance cars under the RS label. The quattro all-wheel drive is also standard in these models. The lineup comprises the new RS 3 Sportback, the RS 3 Sedan, the RS 6 Avant, the RS 6 Avant performance, the RS 7 Sportback performance as well as the TT RS Coupé and the TT RS Roadster.
  • 03/07/17
    Models

    Talented and multi-disciplined: the Audi Q8 sport concept

    Groundbreaking drive system technology and an accentuated sporty look: at the 2017 Geneva International Motor Show, Audi will be presenting another concept car which demonstrates the potential of the future Q8 model range. The Audi Q8 sport concept study demonstrates the vision Audi’s developers and designers have for the dynamic yet efficient SUV of tomorrow.
  • 03/07/17
    Models

    The new Audi RS 5 Coupé

    The new Audi RS 5 Coupé* is the first Audi Sport model in the new RS design idiom. The car’s all-new 2.9 TFSI biturbo engine produces 331 kW (450 hp) and delivers 600 Nm (442.5 lb-ft) of torque. Standard quattro drive distributes the power to all four wheels.
  • 03/07/17
    Technology

    New Audi e-gas offer as standard: 80 percent lower CO2 emissions

    Audi is presenting a very sustainable offer: The automaker is now offering customers climate-friendly Audi e-gas to power the A3 Sportback g-tron* – the fuel offer is included as standard and customers will pay only the regular natural gas price. With this deal, Audi is reducing the CO2 emissions of the g-tron fleet when running on gas by 80 percent**. Early this summer Audi will further expand its product range with two new models – the A4 Avant g-tron* and the A5 Sportback g-tron*, and the e-gas offer as standard applies to both models.
  • 03/07/17
    Technology

    Audi at the Geneva International Motor show: sporty prospects

    Audi is presenting six new models at the Geneva International Motor Show. Making their world premieres are the Audi Q8 sport concept, which is powered by a 3.0 TFSI V6 engine with a mild hybrid system, and the new RS 5 Coupé* – the Gran Turismo of RS models. Its counterpart in motorsport, the Audi RS 5 DTM, is starting the new season with over 500 hp of power. Two more show debuts accompany the brand’s sporty presentation: the Audi RS 3 Sportback* and the Audi SQ5 TFSI*. And with the A5 Sportback g-tron*, Audi also is presenting one of its sustainable drive concepts. The natural gas-powered car combines dynamic performance, everyday usability and elegant design with low CO2 emissions.
  • 03/07/17
    Models

    Power from gas: The new Audi A4 Avant g-tron

    Sporty and versatile: The A4 Avant g-tron* is yet another Audi vehicle offering sustainable mobility for the future. Dealers will begin taking orders for the midsize model starting in early summer 2017. It can be selected with climate-friendly Audi e-gas or compressed natural gas (CNG), or can be powered with gasoline.
  • 03/06/17
    Models

    Audi RS 7 Sportback performance

    Audi Sport GmbH presents the RS models as high-performance cars under the RS label. The quattro all-wheel drive is also standard in these models. The lineup comprises the new RS 3 Sportback, the RS 3 Sedan, the RS 6 Avant, the RS 6 Avant performance, the RS 7 Sportback performance as well as the TT RS Coupé and the TT RS Roadster.
  • 03/06/17
    Models

    Audi S8 and S8 plus

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi TT Coupé and TT Roadster

    The third generation of the Audi TT design icon arrived on the market in 2014, and it continues to fascinate with the driving dynamics of a sports car. Its operating concept centered around its digital cockpit sets new standards of excellence.
  • 03/06/17
    Models

    Audi A8 and A8 L W12

    Excellent comfort, the highest quality workmanship, stringent lightweight design and a broad range of high-end technologies make the Audi A8 the flagship of the Audi model range.
  • 03/02/17
    Models

    New Audi Q5 an impressive performer in the Euro NCAP

    The new Audi Q5* was awarded five stars in the Euro NCAP, the organization’s highest rating. The top score means the bestseller from Ingolstadt is among the safest automobiles in its class.
  • 03/01/17
    Audi MediaCenter

    Audi again best car brand in Consumer Reports

    The influential American Consumer Reports magazine has ranked Audi the “best car brand” in 2017 in an extensive survey. This is the second consecutive year that Audi has captured first place. Dietmar Voggenreiter, Board Member for Marketing and Sales at AUDI AG: “2016 was a record year for Audi in the United States, our third largest global market. We are extremely honored by this distinction and we view it as incentive to keep delighting our customers in the US with sporty, efficient and increasingly connected cars.”
  • 02/10/17
    Audi MediaCenter

    Gold for Audi Q2 in the German Design Award competition

    The Audi Q2* has won the gold in the German Design Award. At the award ceremony today in Frankfurt am Main, the compact SUV secured the highest award for “Excellent Production Design – Transportation.”
  • 02/10/17
    Models

    New engine and an even sharper look: Update for the Audi RS 3 Sportback

    The new Audi RS 3 Sportback* completes the Ingolstadt premium automaker’s sporty vanguard in the compact segment. Following the world premiere of the RS 3 Sedan* at the 2016 Paris Motor Show, the RS 3 Sportback now stands poised to make its entry at the Geneva International Motor Show. With the most powerful production five-cylinder in the world, outstanding dynamism and an even sharper look, the car offers an emotional driving experience.
  • 01/26/17
    Models

    Two wins for Audi in “Best Cars 2017”

    Audi has driven home two overall wins in the “Best Cars 2017” competition. The Audi A1* triumphed in the “Small Car” category in the reader survey conducted by “auto motor und sport” magazine, and the Audi A3* won the “Compact Car” class. The award ceremony was held today in Stuttgart.
  • 01/19/17
    Technology

    An Audi success story – 8 million cars with quattro drive

    The brand is celebrating a special milestone that also is a fitting occasion for this time of year: rolling off the production line at the new plant in San José Chiapa is the 8 millionth Audi with quattro drive – the technology that delivers a big, built-in boost in safety and driving pleasure, even on snow and ice. The milestone car is a garnet red Audi Q5 2.0 TFSI quattro*.
  • 01/09/17
    Models

    Full-size SUV in coupe design: Audi Q8 concept

    Dynamic, highly efficient and extremely comfortable: Audi presents the Audi Q8 concept at the North American International Auto Show (NAIAS) 2017. With this model the premium manufacturer is tapping into a new segment for the full-size class – an elegant alternative to the robust presence of a classic sport utility vehicle. The Q8 concept stands for maximum prestige. It combines the spaciousness typical of an SUV with the emotional lines of a coupe. Propulsion is provided by a powerful, yet highly efficient plug-in hybrid with 330 kW of system output and 700 Nm (516.3 lb-ft) of torque. The concept car is the basis for a production model that Audi will launch on the market in 2018.
  • 12/22/16
    Models

    Foretaste of a production model: Audi Q8 concept premieres in Detroit

    Audi will start the new year with a sensation: At the North American International Auto Show (NAIAS) in Detroit in January 2017, the premium manufacturer is to present the Audi Q8 concept. The near-production study represents a synthesis of the emotional styling of a coupé and the spaciousness that typifies an SUV. With this move, the brand is unlocking a new segment for the full-size category.
  • 12/08/16
    Models

    New drive version for the Audi TT: 2.0 TDI now also as quattro

    One in two Audi TT cars sold worldwide is a quattro. The successful two-liter diesel engine, which made its appearance with the introduction of the third-generation TT, is now also available in the all-wheel-drive version. Its power is transmitted by the S tronic six-speed dual-clutch transmission. With this combination, both the Coupé and Roadster offer agile performance combined with fuel economy.

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