Audi MediaCenter
  • Semiconductors are becoming the neurons of our cars Semiconductors are becoming the neurons of our cars
    Semiconductors can be found throughout modern cars, from the engine control and driver assistance and safety systems such as proximity radar and ESP to the infotainment system. An electric Audi or Volkswagen today contains up to 8,000 of them. These essential chips are a critical component of innovation in the automotive industry. Hand in hand with the Volkswagen Group and technology leaders from the microelectronics industry, Audi is shaping the future of mobility. To this end, the company held the third Semiconductor Summit, under the title “Innovation needs Coopetition” on June 11. In this interview, Audi Board Member for Procurement Renate Vachenauer and Volkswagen Member for Procurement Dirk Große-Loheide discuss coopetition, whether the Group’s semiconductor strategy has been successful, and why much remains to be done for Europe as a center for automotive semiconductors.
    Strategic topics
  • DTM 2024 Audi’s GT3 customers lead the standings in Europe and China
    While Kelvin van der Linde and ABT Sportsline remain at the top of the standings after a challenging weekend in the DTM, the Audi customer teams claimed all the podium places in both races at the GT Sprint Challenge season opener in China.
  • Grand Opera: New Audi Tradition exhibition “125 years of Horch” Grand Opera: New Audi Tradition exhibition “125 years of Horch”
    It was 125 years ago that Audi founder August Horch started A. Horch & Cie., his very first company. Audi Tradition is celebrating the prestigious anniversary with a new special exhibition. Open from June 10 to December 31 at the Audi Forum Neckarsulm, it showcases premium exhibits framed by renowned opera houses – hence the title: “Grand Opera – 125 years of Horch”.
  • 24h Nürburgring 2024 Second 24-hour race victory for an Audi customer team in the 2024 season
    For the second time this year, a private team from Audi Sport customer racing has won a 24-hour race. In addition to this success at the Nürburgring, there was also cause for celebration for the brand’s customers in other GT and touring car series.
  • Geoffrey Bouquot Geoffrey Bouquot is the new board member for Innovation and Software-Defined Vehicle
    Audi is increasing the pace of development. With the Audi Agenda, the Four Rings under the leadership of CEO Gernot Döllner have made clear which areas the company is focusing on. The focus will be on products and technologies, as well as on quality and innovation. The next step has now been taken. Through the decision to create a dedicated position for Innovation and Software-Defined Vehicle (SDV) on the Board of Management, the Supervisory Board is emphasizing the coherent new direction of the organization and continuing to give software a central role.
    Strategic topics
  • “Good design and true progress can only come from real passion” Marc Lichte: “Good design and true progress can only come from real passion”
    He stands for reduced shapes, courageous thinking, and untiring passion, traits with which he designed more than 150 vehicles over the past 28 years. For an entire decade as Head of Design at the premium manufacturer Audi, Marc Lichte (54) was responsible for exterior and interior design and designing the brand’s racecars as well as for UI/UX design, which is becoming increasingly relevant for connected vehicles. During his tenure, Audi Design was honored with numerous international awards. On June 1, Massimo Frascella is slated to succeed Lichte, who will leave the VW Group to seek new creative impulses elsewhere. His design language will continue to shape the model range of the manufacturer from Ingolstadt for a long time to come.
  • Audi Q6 e-tron performance
    Audi Q6 e-tron performance: even more efficiency, even more range
    Audi is announcing a further, particularly efficient drive variant for the new Audi Q6 e-tron ahead of the official market launch in August. With rear-wheel drive and a newly developed lithium-ion battery with a total gross capacity of 100 kWh (94.9 kWh net), the Audi Q6 e-tron performance has a range of up to 641 kilometers (according to the WLTP global standard). This capability puts it at the top of the Q6 e-tron family. In addition, the scalable Premium Platform Electric (PPE) demonstrates its flexibility with the first purely rear-wheel drive variant. The new Audi Q6 SUV e-tron performance is now available to order from 68,800 EUR.
  • Frank-Steffen Walliser to become new CEO at Bentley Frank-Steffen Walliser to become new CEO at Bentley
    Frank-Steffen Walliser is moving from Porsche to Bentley to take on the post of Chairman and CEO on July 1. Previously, he was in charge of overall vehicle development at Porsche.
  • DTM 2024 Audi customer team ABT Sportsline new leader of the DTM standings
    Thanks to the first win of the season at the Lausitzring, Kelvin van der Linde, ABT Sportsline and Audi are at the top of the three DTM standings. Three different teams contributed six podium finishes to the weekend result with the Audi R8 LMS GT4.
  • Audi RS 4 Avant edition 25 years
    High performance in everyday use and on the racetrack: the Audi RS 4 Avant edition 25 years
    To celebrate the 25th anniversary of the RS 4, Audi is launching a special model, the Audi RS 4 Avant edition 25 years. As the performance flagship of the A4 series, the model boasts impressive driving dynamics. With exclusive interior and exterior details and the iconic Imola Yellow color, it is reminiscent of the Audi RS4* Sport. The Audi RS 5 Sportback performance edition is also receiving a 15 kW (20 PS) power upgrade. Both models are limited to 250 units each.