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Press Releases
This section contains all current press releases on topics and news items concerning AUDI AG.
New record for Audi Sport customer racing
Never before has Audi Sport customer racing been equally successful with its customers in international motorsport: On its tenth anniversary, the customer racing department reports 256 individual race victories (+63 % versus 2017), a total of 634 podiums (+46 %), 21 overall drivers’ titles (+40 %) and 38 additional class titles (+217 %). The Audi RS 3 LMS and Audi R8 LMS GT3 model ranges and the Audi R8 LMS GT4 that debuted in the customer’s hand account for these successes.
Formula E: Abt and di Grassi score points at season opener
Audi Sport ABT Schaeffler scored points with both cars at the Formula E season opener in Ad Diriyah (Saudi Arabia). Following a chaotic qualifying session, Daniel Abt and Lucas di Grassi fought back from eleventh and eighteenth on the grid to finish eighth and ninth.
Formula E: latest news and miscellaneous info from Ad Diriyah
On Saturday, the new Formula E season starts in Ad Diriyah. The race track in reality is even more challenging than in the simulator and on an excursion to the desert the two drivers from the Audi Sport ABT Schaeffler team had an unusual experience as well.
The Audi e-tron as the solution to the puzzle: a new experience at Munich Airport
Excitement guaranteed: The new Audi e-tron is now at the heart of a specially developed strategy game at Munich Airport. Customers and other interested parties can playfully explore the first fully electric Audi and the topic of electric mobility in an “Escape Room.” The new event format will be hosted in the rooms of myAudi Sphere until mid-March.
Seven candidates test Audi RS 5 DTM at Jerez
At the end of the 2018 DTM year, Audi Sport offered seven drivers the opportunity to gather new racing experience: during the joint test of Audi, BMW and Mercedes-Benz at Jerez the race drivers were obviously thrilled once again by the 2018 version of the Audi RS 5 DTM that bade its farewell.
Standout star of the compact SUVs: the new Audi SQ2
Striking design meets tremendously fun driving: The Audi SQ2 can now be ordered. This new top model of the Q2 family stands out in the compact SUV segment: It puts out 221 kW (300 hp), enough to sprint from 0 to 100 km/h (62.1 mph) in 4.8 seconds and a top speed of 250 km/h (155.3 mph). quattro all-wheel drive and the S sport suspension applies the power smoothly to the road. The Audi SQ2 is also at the head of its class with respect to operation, infotainment and assist systems. In Germany, prices start at 44,500 euros.
Bram Schot to be the new Chairman of the Audi Board of Management
The Supervisory Board of AUDI AG has appointed Bram Schot as the Chairman of the Board of Management effective January 1, 2019. Schot has headed the company since June 2018 as interim CEO. Schot will continue temporarily to hold Board of Management responsibility for Sales and Marketing from January 1 onwards.
Audi to Exhibit New In-Car Entertainment Technologies at CES 2019
Top-quality entertainment for all the senses: Audi will turn the inside of the car into an amusement park at the Consumer Electronics Show (CES) in Las Vegas. The brand will present a completely new on-the-road entertainment format and a special movie theater experience inside a luxury sedan at its fair booth. Both technologies represent the in-car entertainment of the future and can be experienced at the leading trade fair for entertainment electronics, CES, between January 8 and 11, 2019.
Fired up for cold racing: Audi at GP Ice Race in Austria
Motorsport of a different kind for a change: Never before have race cars from Audi’s motorsport program as different from each other as these been driven together on snow and ice. This will change on January 19 and 20, 2019: At the GP Ice Race in Zell am See, Austria, Daniel Abt will be drifting around an ice course in the fully electric Audi e-tron FE04. DTM Champion René Rast will be taming his Audi RS 5 DTM on a slippery surface for the first time.
Audi in November: Deliveries remain down on last year due to exceptional situation
Global deliveries of the Four Rings in November fell by 16.7 percent year-on-year to around 132,650 automobiles. In Europe, extraordinary effects due to the switch to the WLTP test cycle along with the challenging phase-in and phase-out scenario as part of the Audi model initiative continue to affect sales. As a result, the company delivered 33.9 percent fewer units in Europe last month than in the same month in 2017. Deliveries from the Ingolstadt-based automaker also fell 9.1 percent in North America on account of imminent model changeovers. By contrast, China continued to grow (+2.7%). Cumulative global sales since January were down 2.4 percent on the corresponding period of 2017 at around 1,657,950 units.
Audi extends mobility services in China and strengthens global hub network
The Audi network for flexible premium mobility is growing: The Four Rings now offers Audi on demand+ at another location in the northwest of Beijing. As such, the company now covers an area of more than 300 square kilometers for its users. For added convenience, customers can alternatively pick up their desired car at the airport in the Chinese capital. Audi also intends to offer the service in Sanya on Hainan Island by late 2018. As a result the company will be increasing its number of locations to 46 this year, bringing the total number of customers to six figures.
Audi starts title defense in Formula E
Following a five-month break, Formula E is returning to the race track next Saturday (December 15): In Ad Diriyah, on the outskirts of the Saudi Arabian capital Riyadh, the fifth season of the fully electric racing series will begin. The Audi Sport ABT Schaeffler team with Daniel Abt, Lucas di Grassi and the newly developed Audi e-tron FE05 will be on the grid as the title defenders.
Next KBA approvals: Audi can recall further diesel models in Germany
Starting tomorrow, AUDI AG will recall approximately 64,000 further vehicles with V-TDI engines into the workshops. Following the approval of Germany’s Federal Motor Transport Authority (KBA), half of the eight recalls for cars with V-TDI engines will now be implemented. This corresponds to about two thirds of the approximately 151,000 vehicles in Germany covered by the Euro 6 emissions standard.
Five stars for the Audi Q3 in Euro NCAP test
The new Audi Q3 offers bumper-to-bumper safety: The compact family SUV earned the top score of five stars in the Euro NCAP (New Car Assessment Programme), one of the most important automobile safety tests in Europe.
Audi gives starting signal for production in Algeria
AUDI AG and the longstanding Audi importer SOVAC S.P.A. have today opened the assembly of three models in Algeria. As of now, the Audi A3 Sportback, the A3 Sedan and the Audi Q2 will drive off the assembly line in Relizane, the capital of the province of the same name. Production is initially planned for an annual capacity of approximately 3,000 cars of the Audi brand. The SOVAC Production S.P.A. Algerie plant has been producing Volkswagen Group automobiles since 2017.
Journalists test drive the Audi e-tron in Abu Dhabi
On September 17, Audi presented its first all-electric series-production model to the world public. In Abu Dhabi, capital of the United Arab Emirates, journalists are now getting behind the steering wheel of the Audi e-tron and experiencing the full-size SUV on test drives. Their route is taking them from Masdar City, one of the world’s most sustainable urban communities, and then up the second highest mountain in the United Arab Emirates.
More performance for the compact sports car: the new Audi TT can be ordered now
Sharper, more powerful and better equipped: Audi starts advance sales of the upgraded TT series today. 20 years after the series debut of the original TT, the compact sports car now has a tauter exterior design, more powerful engines and a wider range of standard equipment. The limited-edition “TT 20 years” anniversary model (combined fuel consumption in l/100 km: 7.2 – 7.0*; combined CO2 emissions in g/km: 165 – 161*) is a homage to the success story of the Audi TT.
Audi Sport drivers club: Exclusive customer program off to successful start
Audi Sport has already established the Audi Sport drivers club successfully in the German market. In 2019 the exclusive customer program for all R and RS model owners is moving into the next phase: Audi Sport is opening the club to additional markets while expanding the range of benefits to include a members-only Audi Sport online presence. The Audi Sport drivers club offers unique events, such as dynamic driving experiences, tours of Audi production facilities and manufactures, and exclusive insights into the future model lineup.
Audi decides on investment program for realignment
The Audi Group is accelerating its realignment with high investments in future-oriented topics. From 2019 until the end of 2023 alone, the company plans advance expenditure of approximately €14 billion in electric mobility, digitalization and autonomous driving. This includes investments in property, plant and equipment as well as research and development expenditure. Overall, the company’s total projected expenditure for the planning period of the next five years amounts to about €40 billion.
Position two for Audi Sport in GT4 International Cup
Audi’s customer teams won six trophies in total with the Audi R8 LMS in Bahrain and California.
“What's up, Audi?” – new YouTube show with news, stories and talk
Audi Communications is further intensifying its dialog with journalists, influencers and fans of the brand on its “Audi” YouTube channel. Every two weeks, YouTube star Misha Charoudin and Connie Böhm from Audi Communications will present new models, current company topics and interesting guests on “What‘s up, Audi?”
The journey begins: Audi starts Formula E world tour
The countdown is on: In 16 days’ time, ABB FIA Formula E Championship will start its new season. Audi Sport ABT Schaeffler, with its drivers Daniel Abt and Lucas di Grassi, is entering the race as the title defender. Now, the two all-electric Audi e-tron FE05 cars embarked on their tour around the world that will take them across five continents and eleven countries covering a total distance of more than 70,000 kilometers.
New star in the movie capital – the Audi e-tron GT concept
Audi e-tron, the third: The brand with the
four rings is presenting one of the stars of the 2018 Auto Show in the movie capital Los Angeles. With the electric powered Audi e-tron GT concept a four-door coupé is making its debut as a show car. The volume-production counterpart is set to follow in around two years.
Extensive engine range for new Audi Q3
Audi is extending its engine range for the Audi Q3 to include a 2.0 TFSI in two output ratings and two other versions of the 2.0 TDI. As such, buyers can now choose from seven engine/transmission variants for the compact family SUV. The quattro permanent all-wheel drive provides additional traction, stability and dynamic handling. The base price for the new Audi Q3 in Germany is 33,700 euros.
Audi becomes cooperation partner of esports teams
Audi is taking the next step in its commitment to sports sponsorship and has concluded two new partnerships in the field of esports. The premium brand is now cooperating with the esports organisation FOKUS CLAN and intends to position itself in the professional gaming environment over the long term. The cooperation is initially planned to last three years. Together with Media Markt, Audi will also become a partner to the esports team of FC Ingolstadt 04.
Audi, Airbus and Italdesign test Flying Taxi Concept
At Drone Week in Amsterdam Audi, Airbus and Italdesign are presenting for the first time a flying and driving prototype of “Pop.Up Next”.
This innovative concept for a flying taxi combines a self-driving electric car with a passenger drone. In the first public test flight, the flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This is still a 1:4 scale model. But as soon as the coming decade, Audi customers could use a convenient and efficient flying taxi service in large cities – in multi-modal operation, in the air and on the road. Without changing vehicles, passengers will enjoy their leisure time, relax, or work.
Andrew Haryanto wins Audi Sport R8 LMS Cup
With gripping motorsport and a thrilling title decision the Audi Sport R8 LMS Cup entered its winter break. In New Zealand and Australia, the customers of Audi Sport customer racing had reason to celebrate as well.
Rallycross: Audi driver Ekström is World Championship runner-up
In a captivating finale in South Africa, Audi driver Mattias Ekström secured once again the runner-up title in the World Rallycross Championship (World RX) at the wheel of the Audi S1 EKS RX quattro. The Swede also finished the final race of the season in Cape Town in second place behind World Champion Johan Kristoffersson (Volkswagen).
World RX: Audi drivers to battle for runner-up finish
The two Audi drivers, Mattias Ekström and Andreas Bakkerud, are going to battle for a runner-up finish in rallycross at the season’s finale. At the foot of Table Mountain in Cape Town (South Africa), the 2018 season in the FIA World Rallycross Championship (World RX) will end this weekend (November 24/25). Ekström and Bakkerud intend to deliver a thrilling battle in the duel between them as team members.
30 years of partnership in China: Audi and FAW start a model initiative
Audi and First Automotive Works (FAW) are celebrating the 30th anniversary of their partnership this Monday. The approximately 650 guests at the anniversary event at the FAW plant in Changchun include representatives of the province of Jilin, of partner FAW, and of the FAW-Volkswagen joint venture, as well as members of the boards of management of Volkswagen AG and AUDI AG. Audi is further expanding its local research and development competencies in order to launch more China-specific model variants and digital services. The first electric car tailored for Chinese customers, the Audi Q2 L e-tron, will already be launched in 2019. Local production of the Audi e-tron will follow in 2020, one year after its market launch in China.
Audi Sport customer teams with victories in Dubai and Australia
In preparation for the FIA GT Nations Cup up-and-coming Belgian drivers Charles Weerts and Mike den Tandt got to know the Audi R8 LMS in Dubai and won the Gulf Sportscar Championship opening round in it.
Two victories for Audi Sport customer racing in Macau
Audi Sport customer racing returns from the race weekend in Macau with remarkable results. With two victories in the finale of the WTCR – FIA World Touring Car Cup Audi, from a historical perspective, has now clinched a total of four touring car victories on the city circuit since 1996. This makes the touring cars with the four rings equally successful as the Audi R8 LMS that was unbeatable in GT sports car races in Macau on four occasions since 2011 but had no chance for victory in the FIA GT World Cup this year.
Team AlpaKa from the Karlsruhe Research Center for Information Technology clinch the title
The final of the Audi Autonomous Driving Cup 2018 saw Team AlpaKa fend off the challenge from seven other university teams to win the title. The prize money of 10,000 euros therefore goes to Karlsruhe.
Clearly more power and fantastic sound: Audi drivers enthuse over turbo DTM
For Nico Müller, René Rast and Mike Rockenfeller, Christmas came a little earlier this year: On the racetrack at Estoril, Portugal, the three Audi drivers had their first opportunity to test the new Audi RS 5 DTM, ringing in the turbo era of the DTM. All three climbed out of the cockpit with radiant smiles.
Federal Office for Motor Traffic (KBA) approval: Audi to start recall of diesel models in Germany
On Wednesday Audi will begin the first of eight recalls for cars with V TDI engines in Germany. Following approval by the Federal Office for Motor Traffic (KBA) the company will initially be recalling around 31,200 vehicles to the workshops. In total, around 151,000 midsize and full-size cars in Germany are affected by the eight recall notices.
Audi Sport customer racing to contest two worldwide programs again in 2019
Audi Sport customer racing in 2019 will again contest two ambitious worldwide programs in GT3 and in touring car racing.
Audi Sport customer racing in Macau with 14 race cars
At the street race in Macau from November 15 to 18, customer teams from Audi Sport customer racing will compete with both touring cars and GT3 sports cars for the first time. The race in the heart of the city is a classic on the international motorsport calendar. Audi has celebrated six victories in total there since 1996 – two in touring car racing and four with the Audi R8 LMS GT3 sports car.
Exceptional situation impacts Audi deliveries also in October
AUDI AG handed over approximately 117,600 automobiles to customers last month, a decrease of 25.7 percent compared with the prior-year period. In particular the exceptional situation in Europe continued to adversely affect deliveries. On the home continent, the company sold 52.7 percent fewer cars than in October 2017. In China, however, Audi achieved further growth of 5.4 percent last month. In North America, unit sales decreased by 14.9 percent due to upcoming model changes. Worldwide deliveries of 1,525,300 units in the first ten months of the year were at the level of the prior-year period.
Comfortable, versatile and connected: orders now being taken for new Audi Q3
The new Audi Q3 is more striking, roomier and more versatile. At the same time it offers technical refinements from the full-size segment and a further developed suspension for enhanced driving dynamics with even more comfort. Audi is now accepting orders for the compact family SUV. The base price for the Q3 in Germany is 33,700 euros.
Audi and beyond initiative speak out for responsible use of AI at global forum
A society in which artificial intelligence benefits people and society: To those ends, Audi is involved in AI4People, the first global forum for an ethical approach to AI in Europe. At the “Towards a Good AI Society Summit” at the European Parliament in Brussels, the forum presented a 20-point plan for a responsible AI society. One of the focuses was on coordinating European AI research and establishing issues of the responsible use of new technologies more firmly in the minds of developers, legislators and the general public. “We need a European approach to artificial intelligence that combines innovation with our values,” stated Dr. Roland Villinger, Chief Strategy Officer (CSO) and Chief Digital Officer (CDO) at AUDI AG, in Brussels.
Audi Autonomous Driving Cup 2018: Eight teams do battle for the title
Eight university teams will be battling it out in the Audi Autonomous Driving Cup 2018 from November 12 to 14 to present the best autonomous driving car. For the first time, the participants have access to digital HD map material of the entire course. The museum mobile in Audi Forum Ingolstadt will now be hosting the competition for young talents for the fourth time.
Audi puts partial matting into volume production
Audi customers will be able to drive even more individualized cars in the future – thanks to partial matting. With the #2 special edition of the Audi Q2, the brand is now using this innovative painting process for the first time in volume production. A fine beam minimally roughens the top layer of paint and creates a matt image. In this way, lettering, logos or photos can be displayed on the painted sheet metal with pixel accuracy and abrasion resistance. Audi is the first automobile manufacturer to offer its customers this kind of individualization.
AUDI AG after three quarters: key financials impacted by extraordinary factors
The third quarter of this year featured numerous adverse factors for the Audi Group: As expected, restrictions in the sales portfolio caused by the changeover to WLTP had an increasingly negative effect. At the same time, the densely packed program of phase-outs and ramp-ups in connection with the broadest model initiative in Audi’s history reached its peak with high ramp-up costs in the second half of the year. As a result of an administrative order issued by the Munich II Public Prosecutor’s Office imposing a fine in connection with the diesel issue, AUDI AG reports special items of €800 million at the end of the third quarter. At €44.3 billion, the Audi Group’s revenue for the period from January through September reached the previous year’s level. After special items, operating profit for the first nine months amounted to €2.9 billion; adjusted for special items, it was €3.7 billion and thus moderately below the prior-year figure. This results in an operating return on sales before special items of 8.3 percent. The successful joint venture business in China is not included in this figure and is shown in the significantly increased financial result.
Audi Sport customer racing teams win in Italy, Australia and Brazil
Victories on three continents: On the last weekend in October, Audi Sport customer racing teams clinched racing successes in Italy, Australia and Brazil.
One-two win at Laguna Seca and third manufacturers’ title for Audi at the Intercontinental GT Challenge
Spectacular finale at the fourth and final round of the Intercontinental GT Challenge (IGTC): At Laguna Seca/USA, Audi Sport customer racing turned a nine-point deficit into an 11-point advantage to secure the title in the manufacturers’ classification for the third consecutive time. This was thanks to a double victory at the California 8 Hours.
Fourth place for Audi in Suzuka
After the 1-2-3 victory for Audi Sport customer racing recently in Wuhan, the teams faced a difficult task at the ninth race weekend of the WTCR – FIA World Touring Car Cup in Japan: The Audi RS 3 LMS had to compete loaded with the maximum compensation weight of 60 kilograms. Nevertheless, three drivers finished in the points. Privateer Aurélien Panis even delivered his best performance of the season to claim fourth place.
New power from old cells: Audi and Umicore develop closed loop battery recycling
Milestone reached: Audi and Umicore have successfully completed phase one of their strategic research cooperation for battery recycling. The two partners are developing a closed loop for components of high-voltage batteries that can be used again and again. Particularly valuable materials are set to become available in a raw materials bank.
Fastest model is now even hotter: Extensive update for Audi R8
“Born on the track, built for the road.” The volume-production model now follows after the world premiere of the R8 LMS GT3 at the 2018 Paris Motor Show. Apart from the sportier design, the Audi R8 Coupé and Spyder have more powerful engines. The models will go on sale in Europe in early 2019.
Customers win titles in China, the Canary Islands and in the Benelux region with Audi Sport
The winning streak continues: On the penultimate weekend in October, customers on two continents again clinched titles and class victories with Audi Sport customer racing.
Season finale at Laguna Seca, California: Three Audi R8 LMS with unique liveries
Audi will offer fans not just one but several treats at the Intercontinental GT Challenge (IGTC) finale in California from October 26 to 28: Besides the GT3 model, the GT4 version of the Audi R8 LMS and the Audi RS 3 LMS TCR race car will be on the grid at Laguna Seca for the California 8 Hours. In addition, the audience can look forward to a visual surprise: For the first time, the liveries of the three Audi GT3 sports cars will complement each other to create a total picture in the style of the American flag.
Offer for the future: Audi offers customers a new environmental and exchange incentive
Offer for the future for diesel drivers: Audi is renewing the fleet of vehicles on the roads and thus supporting the package of measures to improve air quality. Customers who replace their existing diesel vehicle with the Euro 1 to Euro 4 emission standards will receive a price incentive on their new car. This incentive is staggered depending on the model and amounts to between 3,000 and 10,000 euros. Audi is also offering a new exchange incentive for customers in 14 German cities and the neighboring rural districts. It is paid out when a Euro 4 or Euro 5 car is traded in and amounts to up to 9,000 euros.
Abt and di Grassi test new Audi e-tron FE05
It is the only comparison with the competition before the ABB FIA Formula E Championship starts its new season in mid-December: Until coming Friday, all eleven teams are meeting for the official pre-season tests of the racing series in Valencia. On the occasion of the test Audi unveils the liveries of Daniel Abt and Lucas di Grassi’s all-electric Audi e-tron FE05 cars to media and fans.
European Dealer Council: Audi and European sales partners shape the retailing of the future
AUDI AG and the European Dealer Council exchange views on the future business model and discussed growth areas at the conference of the European Dealer Council today (Wednesday). When the new contracts take effect on April 1, 2020, the new AUDI sales strategy will begin, fundamentally changing the sales model and making it fitter for the future. The focus is on online sales, new sales formats and mobility concepts, digital services and the used-car business as potential drivers.
Munich II public prosecutor concludes regulatory offences proceedings by issuing administrative order imposing a fine (Bußgeldbescheid) / AUDI AG accepts the fine and, by doing so, admits its responsibility
The Munich II public prosecutor today issued an administrative order against AUDI AG in its capacity as affected party (Betroffene) pursuant to sections 30 para. 1, 130 para. 1 of the German Act on Regulatory Offences (Ordnungswidrigkeitengesetz – OWiG) in the context of deviations from regulatory requirements in certain V6 and V8 diesel aggregates and diesel vehicles manufactured or distributed by AUDI AG. As a result of the administrative order imposing the fine, the active regulatory offence proceedings conducted by the Munich II public prosecutor against AUDI AG will be finally terminated. Considering these special items the Audi Group will significantly undercut major financial key performance indicators forecasted for the fiscal year 2018.
Titles for Audi Sport in Australia, France, New Zealand and in the United States
Audi Sport customer racing experienced a first-rate weekend with its customer racing teams. In GT3 racing, the customers recorded championship successes in Australia and New Zealand, the GT4 race car prevailed over the competition in France and the TCR model in North America.
Audi at One Young World Summit 2018: Sustainable ideas for the world of tomorrow
On its way to a sustainable future worth living, Audi is stopping off at the One Young World Summit 2018 in The Hague together with committed employees and external scholarship holders. From October 17 to 20, the young people there will discuss concepts for improved sustainability, education and environmental protection with a further 1,500 participants from a total of about 200 countries. The Audi Environmental Foundation will later turn selected ideas into reality worldwide.
Audi optimizes quality inspections in the press shop with artificial intelligence
As one of the first automobile manufacturers worldwide, Audi plans to apply machine learning (ML) in series production. The software Audi has developed recognizes and marks the finest cracks in sheet metal parts – automatically, reliably and in a matter of seconds. With this project, Audi is promoting artificial intelligence at the company and revolutionizing the testing process in production.
DTM finale Hockenheim: Audi quotes
In front of an impressive crowd, René Rast won the season’s last two DTM races as well. As a result, the Audi driver, behind Gary Paffett (Mercedes-Benz), still secured a runner-up finish in the championship. With six victories in a row he is the new DTM record holder.
Mattias Ekström and Andreas Bakkerud on podium in Rallycross round on German home soil
In the FIA World Rallycross (World RX) season’s penultimate round at the Estering near Buxtehude, Mattias Ekström and Andreas Bakkerud in positions two and three celebrated the first two podium finishes in a single event for EKS Audi Sport in the 2018 season. In summer-like temperatures, Ekström in the Audi S1 EKS RX quattro only had to admit defeat to World Champion Johan Kristoffersson by 1.849 seconds.
Six-pack! Audi driver Rast wins DTM finale as well
Six victories in a row! Audi driver René Rast won the season’s last race at the Hockenheimring as well, so topping his own record from the previous day. On Sunday, behind Mercedes-Benz driver Gary Paffett, the 31-year-old German from Audi Sport Team Rosberg secured the runner-up’s spot in the championship. The DTM’s new record man in the end was only lacking four points to successfully defend the title.
DTM: High Five for Audi driver René Rast
René Rast from Audi Sport Team Rosberg continues to make DTM history: In Saturday’s race of the season finale at the Hockenheimring, the Audi driver celebrated his fifth consecutive victory. No other driver has ever achieved this feat before in the touring car racing series that has been held since 1984.
WRT becomes Audi customer team in the DTM
Audi has become the first manufacturer to present a customer team for the new era of the DTM: In the 2019 season, the W Racing Team (WRT), which is mainly known from GT racing, will become a part of the international touring car series. The squad surrounding team director Vincent Vosse plans to enter two new Audi RS 5 DTM cars.
Sustainable aluminum for battery housing of Audi e-tron
Audi is the first automobile manufacturer worldwide to receive a certificate from the Aluminium Stewardship Initiative (ASI). With the Performance Standard certification, the ASI confirms that Audi meets the ASI requirements for industrial users of aluminum and sustainably designs and manufactures the aluminum components of the battery housing of the Audi e-tron. For the assessment, independent third-party auditors carried out audits at the Audi plants in Győr, Neckarsulm and Brussels. As the next step, Audi intends to ensure the sustainability of these components also in its supply chain. To those ends, the company plans to work specifically with partners that are also certified by the ASI.
Audi brings thought leaders to the MQ! Innovation Summit
Artificial intelligence, virtual reality, autonomous and electric mobility. Those are the main topics of Audi’s MQ! Innovation Summit, to be held on November 8 and 9. 700 thought leaders, including cofounder of Apple Computer Steve Wozniak, will convene in Ingolstadt to discuss a “mobility quotient” (MQ) as a measure of a person’s or organization’s mobility.
Power play: Audi e-tron prototype with electrifying dynamics
With driving dynamics tests on Namibia’s salt flats and savanna, the Audi e-tron prototype is at present impressively demonstrating its handling qualities. All made possible thanks to a new generation of the quattro drive – the electric all-wheel drive. In conjunction with the versatile suspension, its low center of gravity and the powerful electric motors, the electric SUV offers powerful traction, outstanding dynamics and unshakable stability on disparate terrain.
Audi A1 production starts at SEAT in Martorell
Production of the Audi A1 is already underway in Martorell. The new sporty compact model is being made exclusively at the SEAT plant and distributed to all the markets where it is sold, making a positive contribution to increasing the factory’s export volume, which is already above 80%.
New Audi City Opens in Warsaw
Audi is taking its showroom concept for premium car sales to the next level: The fifth Audi City worldwide is opening in the heart of the Polish capital. The brand with the four rings is presenting its entire product portfolio to visitors in virtual form and with personal consultation on an area of around 530 m2. At the same time, the latest offering is profiting from the experiences of existing Audi Cities.
Rallycross: Notorious first corner of Estering awaits EKS Audi Sport
This weekend (October 13/14), the FIA World Rallycross Championship (World RX) comes to Germany. For Audi driver Mattias Ekström and EKS Audi Sport, the Estering race track in Buxtehude is very special.
Title wins for Audi Sport in Germany and Russia
Thanks to Kevin Arnold, an Audi private driver has won the DMV GTC Dunlop 60 in an R8 LMS for the third consecutive year, while Dmitry Bragin secured the title in the TCR Russia in an Audi RS 3 LMS for the second time in a row.
DTM finale: Audi driver René Rast fights for second title
Audi Sport is going for broke at the DTM finale at the Hockenheimring on 13/14 October. Audi driver René Rast still has an outside chance of successfully defending his title. A place among the top three in the overall standings is already certain for the reigning DTM champion.
Audi takes one-two-three podium lockout in Wuhan
The eighth race weekend of the WTCR – FIA World Touring Car Cup on the track in Wuhan, China delivered a dream result for the Audi RS 3 LMS. The Audi Sport Leopard Lukoil Team, Audi Sport Team Comtoyou and Comtoyou Racing squads scored 212 points with their six drivers – 92 points more than the previous best weekend in Zandvoort. In addition, Jean-Karl Vernay took the third victory of the season and is the best Audi driver in the standings in fifth position.
Exceptional situation in Europe adversely affects AUDI AG deliveries in September
AUDI AG delivered around 139,150 cars to customers worldwide in September, a decline of 22.0 percent on the 2017 record-breaking figure. Following above-average sales results in Europe over the past two months due to the sell-off of models in stock, the increasingly empty stores and the restrictions in the sales portfolio had an adverse effect on deliveries in September. Last month the company sold 55.5 percent fewer cars in the home continent than a year ago. Audi achieved further growth in China (+12.5%) and North America (+1.2%) in September. Global deliveries since the start of the year of around 1,407,700 units were up 2.0 percent year-on-year.
Audi unveils e-tron FE05 for new Formula E season
On December 15, a new era in the ABB FIA Formula E Championship will begin in Ad Diriyah (Saudi Arabia): Thanks to the electric cars’ greater range, the drivers will compete with only one race car for the first time. Audi now unveils the newly developed Audi e-tron FE05, with which Daniel Abt and Lucas di Grassi will again make a bid for the titles.
World premiere in Paris: new evolution of Audi R8 LMS for customer racing
Audi Sport customer racing presents its fourth new model in just four years: Following on from the radically new second-generation Audi R8 LMS (2015), the Audi RS 3 LMS TCR touring car (2016) and the Audi R8 LMS GT4 sports car (2017), the evolution of the Audi R8 LMS GT3 was unveiled at the Paris Motor Show on October 2, 2018. Michael-Julius Renz, Managing Director of Audi Sport GmbH, and Chris Reinke, Head of Audi Sport customer racing, revealed the model with the international exhibition visitors looking on. The new version of the model, successful worldwide in sprint and endurance racing, is tailored closely to the customer requirements regarding technology and operating costs.
Top of the points for Audi Sport customers in France and New Zealand
Two Audi Sport customer racing squads in New Zealand and France have good chances to claim their respective championship titles after another successful weekend of racing.
Audi driver Andreas Bakkerud’s wild ride onto the podium
Podium on US debut: during the first outing for the FIA World Rallycross Championship (World RX) in the USA, EKS Audi Sport scored its seventh top 3 result of the season. With temperatures over 30 degrees Celsius in Austin (Texas), both drivers in the Audi S1 EKS RX quattro reached the final for the best six. The Norwegian Andreas Bakkerud took third overall while team mate Mattias Ekström finished the final in fifth place after contact with an opponent.
Ninth podium for Audi Sport in FIA WTCR
Audi Sport customer racing continues its run of podium finishes at the seventh round of the WTCR – FIA World Touring Car Cup in China. While the Belgian Frédéric Vervisch from Audi Sport Team Comtoyou climbed the podium for the fifth time this year, his countryman and team mate Denis Dupont held a trophy aloft for the first time. In second qualifying, he was sixth and, for the first time, the best of the six Audi RS 3 LMS drivers.
Hans-Joachim Rothenpieler new Board Member for Technical Development at AUDI AG
Hans-Joachim Rothenpieler will become the Member of the Board of Management for Technical Development at AUDI AG on 1 November 2018. He is the successor of Peter Mertens, who has held this position since May 1, 2017. Mertens had asked the Audi Supervisory Board to release him from his duties for health reasons.
Audi quattro Cup 2018: Sweden and Netherlands victorious in World Final
The Audi quattro Cup is the world’s largest amateur tournament series in golf. In the World Final, which took place from 23 to 27 September 2018 at Kitzbühel-Schwarzsee-Reith Golf Club in Austria, the pairs Eriksson/Bolmgren from Sweden and Oosterbaan/Oosterbaan from the Netherlands emerged victorious from a field of 80,000 participants drawn from 43 nations.
Rallycross: U.S. premiere for EKS Audi Sport
U.S. premiere for EKS Audi Sport: This weekend (September 29/30) Austin (Texas) is hosting the first FIA World Rallycross Championship (World RX) round in the United States.
Basketballers of FC Bayern München receive new Audi courtesy cars
A few days before the season opener in Ulm, players and trainers from the FC Bayern München basketball team picked up their new courtesy cars at Munich Airport. Just like last season, the team will be getting around in Audi A4 Avant models during the 2018/19 season.
Audi Sport customers celebrate titles in Germany, Asia and Sweden
The teams of Audi Sport customer racing won titles and races this weekend and are now well positioned in several series to take on the remaining races.
Automotive Brand Contest: award for Audi Communications
Success in the Automotive Brand Contest: The German Design Council has honored Audi Product Communications for its high-quality and innovative visualization of technical processes and complex technologies. The premium brand was awarded the “Winner” prize in the category Digital at the renowned design competition for its “Virtual Exhibits” communication tool.
DTM Spielberg: Audi quotes
The 100th victory for Audi in the DTM, another double strike by René Rast and a total of five of six possible podium places: Audi remained unbeaten on the Red Bull Ring in Spielberg (Austria), too. The quotes.
Audi celebrates 100th victory in the DTM
Audi achieved its 100th DTM victory at the Red Bull Ring in Austria. Following the somewhat fortunate one-two-three success on Saturday, Audi Sport celebrated a dominant one-two result on Sunday thanks to René Rast (Audi Sport Team Rosberg) and Nico Müller (Audi Sport Team Abt Sportsline).
DTM thriller at Spielberg: Audi celebrates unexpected one-two-three result
Audi kept its promise of continuing to keep up suspense in the DTM title race on claiming a one-two-three result in Saturday’s spectacular race on the Red Bull Ring: By clinching his third consecutive victory Audi driver René Rast from Audi Sport Team Rosberg made up further ground on the two leading Mercedes-Benz drivers Paul Di Resta and Gary Paffett. Mike Rockenfeller (Audi Sport Team Phoenix) and Nico Müller (Audi Sport Team Abt Sportsline) completed Audi’s first one-two-three triumph this year.
Audi uses modular solution for virtual-reality training
Planning virtual training courses with almost no programming knowledge. With the so-called Virtual Reality (VR) Software Development Kit (SDK), trainers at Audi with IT experience will design the content of their training courses themselves in the future. Until now, this could be done only by programmers and was very time-consuming and complex. That has all been changed by a newly developed module solution from Audi’s brand logistics. Apprentices at the plant in Ingolstadt are now practicing the “pick-by-light” method for the first time with VR training.
Formula E: Audi to supply Virgin Racing with e-tron FE05
When the ABB FIA Formula E Championship starts its new season in Riyadh on December 15, there will be four drivers on the grid with Audi technology: alongside its own factory team, Audi Sport will also be equipping the British race team Virgin Racing with its newly developed Audi e-tron FE05, including the powertrain.
Five Stars: The New Audi A6 in the Euro NCAP
The new Audi A6 get top grades when it comes to passive safety — in the Euro NCAP (New Car Assessment Programme), one of the most important safety tests in Europe, it earned the highest rating of five stars. This makes the business sedan one of the safest cars in its class.
Readers’ Choice by auto, motor und sport: Audi Takes Top Place in Connectivity and Interior Design
Audi is the leading automotive brand when it comes to connectivity, and its flagship, the Audi A8, is the best connected car. These are two results of the readers’ choice “Car Connectivity Award” carried out by renowned specialist magazine auto, motor und sport. Audi also won in the “Interior – design brand 2018” category of the “Autonis” competition, a further readers’ choice award presented by the magazine. The award ceremony will be held in Stuttgart on September 20, 2018.
Audi celebrates 25-year success story in Hungary
Audi Hungaria is celebrating its 25th anniversary in 2018. At the anniversary event today, Thursday, Péter Szijjjártó, Hungarian Minister of Foreign Trade and Foreign Affairs, Zsolt Borkai, Lord Mayor of the City of Győr, Bram Schot, Interim Chairman of the Board of Management of AUDI AG, and Achim Heinfling, Managing Director of AUDI HUNGARIA Zrt., paid tribute to their shared successes and Audi’s pioneering role in the Hungarian automotive industry. At this event, the company presented the new Audi Q3 to the Hungarian public for the first time.
World RX Audi driver Ekström in Nitro World Games for the first time
Audi rallycross driver Mattias Ekström will take part in the Nitro World Games (September 22–23) in Salt Lake City for the first time. He will compete in the new rallycross event in an Audi S1 EKS RX quattro. Ekström will meet with top-class drivers from the rallycross series and popular U.S. action sports stars. The action sports event featuring freestyle motocross, BMX and inline skating, skateboarding and scootering that is popular in the United States fascinates a large number of spectators.
Audi wants to defend titles in finale at Laguna Seca
Before the finale of the Intercontinental GT Challenge (IGTC) in California from October 26 to 28, Audi Sport customer racing has determined driver and team lineups: Two of the three Audi R8 LMS cars entered so far will be fielded by Vincent Vosse’s Team WRT. Wolfgang Land’s squad will compete in the California 8 Hours with another GT3 sports car of the brand.
Electrifyingly fun to drive: the Audi e-tron
The Audi e-tron is the first fully electrically powered series production model from the brand with the four rings. The company will present its sporty full-size SUV – which is suitable for everyday use – to the world for the first time in San Francisco.