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Press Releases

This section contains all current press releases on topics and news items concerning AUDI AG.


  • 03/22/17
    Tradition

    Audi Tradition takes design milestones to Techno Classica

    Tradition brand NSU in the spotlight: at the world’s biggest classic car exhibition, Techno Classica in Essen, Audi Tradition will this year be showing five treasured vehicles from Audi history. Using the motto "NSU – a new way to drive", the brand with the four rings will only be presenting vehicles from the Neckarsulm-based company history starting from Wednesday, April 5th to Sunday, April 9th.
  • 03/21/17
    Sports

    World Champion Ekström attacks again with Audi

    Mattias Ekström will again be competing in a dual role in 2017. Following remarkable years in the DTM and two titles with Audi, the Swede is determined to claim the top spot now in the new, more than 500-HP Audi RS 5 DTM too. And as the reigning World Rallycross Champion he has only one aim in the up-and-coming racing series as well: to win the title again this year. The season will open at the Circuit de Barcelona-Catalunya not far from the Spanish metropolis, on April 1 and 2. Starting this year, Ekström can also rely on support from Audi’s motorsport department.
  • 03/21/17
    Sports

    Audi a strong partner in the 16/17 winter sports season

    Audi looks back on a winter sports season of superlatives: the highlight was the Audi FIS Ski World Cup, which ended this weekend with the finale in Aspen (USA), as well as the Alpine World Ski Championships in St. Moritz (Switzerland) and the Nordic World Championships in Lahti (Finland).
  • 03/17/17
    Company

    Audi Hungaria: solid results for 2016

    AUDI HUNGARIA Zrt. ended the year 2016 with solid results: The company's engine production operations built 1,926,638 engines (2015: 2,022,520). The automotive production side built a total of 122,975 automobiles (2015: 159,842), including the new models Audi TT RS Coupé and Roadster. The premium manufacturer achieved revenue of €7,136 million (2015: € 7,906 million). At the end of the year the company had 11,631 employees (2015: 11,411).
  • 03/17/17
    Sports

    Race track debut for the new Audi RS 5 DTM

    Only a week following its world premiere in Geneva, the new Audi RS 5 DTM did its first public test laps on the Italian race track at Vallelunga.
  • 03/16/17
    Company

    Claudio Domenicali

  • 03/16/17
    Sports

    Fired up for the new season: the young drivers in the Audi Sport TT Cup

    A young squad hungry for success is getting into gear: for the first time, the participants of the 2017 Audi Sport TT Cup jointly prepared for the new season at a training camp in Oberstdorf from March 11 to 15.
  • 03/15/17
    Company

    Audi sales in February down slightly year-on-year

    AUDI AG delivered around 125,100 automobiles in February. In North America (+16.1%) strong demand for the Audi A4 and the Q7 in particular once again translated into double-digit growth. Likewise in Europe (+1.9%), the Four Rings achieved the best start to the year in its history and continued to grow in February. In China, Audi is currently holding intensive talks with its local partners in order to position the joint cooperation suitably for the planned next stage of growth. In this phase the Chinese dealers are managing their business cautiously and reported 5.8 percent fewer deliveries in the past month than a year ago. Global sales in February were thus 1.1 percent below the record-breaking figure from 2016
  • 03/15/17
    Company

    Audi sets strategic path in challenging year 2016

    In the coming years, Audi will significantly rejuvenate its product range, will launch several electric cars and will enter new digital business areas. The robust core business forms the basis for the required advance expenditure. The Audi Group’s revenue increased to €59.3 billion in 2016 and its operating return on sales before special items was 8.2 percent. The company recognized provisions totaling €1.8 billion for the resolution of the V6 3.0 TDI diesel issue and in connection with Takata airbags. After these special items, operating profit amounted to €3.1 billion, resulting in an operating return on sales of 5.1 percent.
  • 03/15/17
    Company

    Save the date: Live stream of the Audi Annual Press Conference 2017

    At its Annual Press Conference on March 15, Audi will present the company's business figures for 2016 along with a forecast for the current fiscal year. With the Audi.Vorsprung.2025 strategy for the future, the automotive company is launching a new corporate era and shaping the sustainable and digitalized mobility of tomorrow.
  • 03/14/17
    Sports

    FC Bayern München on Audi Summer Tour in Asia

    This summer, FC Bayern München will be traveling to Asia in preparation for the new season. Audi will be part of the program as the team’s partner, once again presenting the Audi Summer Tour featuring four test matches against European top-division clubs. The German record champion will embark on the trip to Asia on July 16. Audi and FC Bayern München have been partners for 15 years.
  • 03/09/17
    Sports

    Four factory-supported Audi R8 LMS with strong driver line-up in 24 Hours Nürburgring

    A strong Audi line-up for the 24 Hours at the Nürburgring: In Germany’s major endurance race to be held from May 25 to 28, Audi Sport customer racing will be supporting Audi Sport Team Land and Audi Sport Team WRT. The two teams will each be fielding two Audi R8 LMS cars. Twelve professional race drivers, including six winners from previous years, are going to share the cockpits in the iconic endurance race.
  • 03/07/17
    Models

    Audi RS 3 Sedan

    Audi Sport GmbH presents the RS models as high-performance cars under the RS label. The quattro all-wheel drive is also standard in these models. The lineup comprises the new RS 3 Sportback, the RS 3 Sedan, the RS 6 Avant, the RS 6 Avant performance, the RS 7 Sportback performance as well as the TT RS Coupé and the TT RS Roadster.
  • 03/07/17
    Sports

    World premiere in Geneva: the new Audi RS 5 DTM

    Clear the stage for an exciting new race car: At the same time as the production model, Audi Sport presented the DTM racing version of the Audi RS 5 Coupé at the Geneva Motor Show. The new RS design language premieres in this model that features numerous modifications required by the regulations as well.
  • 03/07/17
    Models

    Talented and multi-disciplined: the Audi Q8 sport concept

    Groundbreaking drive system technology and an accentuated sporty look: at the 2017 Geneva International Motor Show, Audi will be presenting another concept car which demonstrates the potential of the future Q8 model range. The Audi Q8 sport concept study demonstrates the vision Audi’s developers and designers have for the dynamic yet efficient SUV of tomorrow.
  • 03/07/17
    Models

    The new Audi RS 5 Coupé

    The new Audi RS 5 Coupé* is the first Audi Sport model in the new RS design idiom. The car’s all-new 2.9 TFSI biturbo engine produces 331 kW (450 hp) and delivers 600 Nm (442.5 lb-ft) of torque. Standard quattro drive distributes the power to all four wheels.
  • 03/07/17
    Technology

    New Audi e-gas offer as standard: 80 percent lower CO2 emissions

    Audi is presenting a very sustainable offer: The automaker is now offering customers climate-friendly Audi e-gas to power the A3 Sportback g-tron* – the fuel offer is included as standard and customers will pay only the regular natural gas price. With this deal, Audi is reducing the CO2 emissions of the g-tron fleet when running on gas by 80 percent**. Early this summer Audi will further expand its product range with two new models – the A4 Avant g-tron* and the A5 Sportback g-tron*, and the e-gas offer as standard applies to both models.
  • 03/07/17
    Technology

    Audi at the Geneva International Motor show: sporty prospects

    Audi is presenting six new models at the Geneva International Motor Show. Making their world premieres are the Audi Q8 sport concept, which is powered by a 3.0 TFSI V6 engine with a mild hybrid system, and the new RS 5 Coupé* – the Gran Turismo of RS models. Its counterpart in motorsport, the Audi RS 5 DTM, is starting the new season with over 500 hp of power. Two more show debuts accompany the brand’s sporty presentation: the Audi RS 3 Sportback* and the Audi SQ5 TFSI*. And with the A5 Sportback g-tron*, Audi also is presenting one of its sustainable drive concepts. The natural gas-powered car combines dynamic performance, everyday usability and elegant design with low CO2 emissions.
  • 03/07/17
    Models

    Dynamic and emotional: the new Audi SQ5 3.0 TFSI

    Audi presents the new Audi SQ5* at the Geneva Motor Show. The sportiest model of the Q5 model series is now available in European markets with a turbocharged 3.0 TFSI engine. It combines powerful performance with further improved efficiency and embodies more than ever the emotional concept of a practical SUV. At a later date, Audi will once again offer the SQ5 with a TDI engine in Europe.
  • 03/07/17
    Models

    Power from gas: The new Audi A4 Avant g-tron

    Sporty and versatile: The A4 Avant g-tron* is yet another Audi vehicle offering sustainable mobility for the future. Dealers will begin taking orders for the midsize model starting in early summer 2017. It can be selected with climate-friendly Audi e-gas or compressed natural gas (CNG), or can be powered with gasoline.
  • 03/06/17
    Models

    Audi RS 7 Sportback performance

    Audi Sport GmbH presents the RS models as high-performance cars under the RS label. The quattro all-wheel drive is also standard in these models. The lineup comprises the new RS 3 Sportback, the RS 3 Sedan, the RS 6 Avant, the RS 6 Avant performance, the RS 7 Sportback performance as well as the TT RS Coupé and the TT RS Roadster.
  • 03/06/17
    Models

    Audi RS 6 Avant

    Audi Sport GmbH presents the RS models as high-performance cars under the RS label. The quattro all-wheel drive is also standard in these models. The lineup comprises the new RS 3 Sportback, the RS 3 Sedan, the RS 6 Avant, the RS 6 Avant performance, the RS 7 Sportback performance as well as the TT RS Coupé and the TT RS Roadster.
  • 03/06/17
    Models

    Audi TTS Coupé and TTS Roadster

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi SQ7 TDI

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi S8 and S8 plus

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi S7 Sportback

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi S6 and Audi S6 Avant

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi S4 and S4 Avant

    High power, understated, with ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi S3, S3 Sportback, S3 Sedan and S3 Cabriolet

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi S1 and S1 Sportback

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi R8 Coupé and Audi R8 Spyder

    No other production car with the four rings is as powerful, fast or distinctive. The high-performance R8 sports car is designed for maximum dynamics in all technical areas. In the sports car world, the Audi R8 is right among the leaders in terms of its driving performance. The R8 Coupé V10 plus accelerates from 0 to 100 km/h (0 to 62.1 mph) in a mere 3.2 seconds and keeps going to its maximum speed of 330 km/h (205.1 mph).
  • 03/06/17
    Models

    Audi TT Coupé and TT Roadster

    The third generation of the Audi TT design icon arrived on the market in 2014, and it continues to fascinate with the driving dynamics of a sports car. Its operating concept centered around its digital cockpit sets new standards of excellence.
  • 03/06/17
    Models

    Audi Q7 and Q7 e-tron 3.0 TDI quattro

    Audi is setting new standards with the second generation of the Audi Q7. The large SUV is teeming with innovative solutions in all aspects of its technology – from its lightweight design, drive system and chassis to its infotainment and assistance systems. Its spacious interior is highly configurable and offers luxury-class levels of comfort.
  • 03/06/17
    Models

    Audi Q3

    The new Q3 is the premium Audi SUV in compact form. It is sporty, efficient and versatile – an urban vehicle that is equally at home on or off the road.
  • 03/06/17
    Models

    Audi Q2

    Audi has recently extended its Q family with a compact SUV. The Audi Q2 is an urban-type vehicle for everyday driving and recreation, bundling a progressive design and great driving pleasure with a high level of functionality. Connectivity, infotainment and assistance systems are on the level of the full-size category.
  • 03/06/17
    Models

    Audi A7 Sportback

    Aesthetically athletic, emotion-packed design, sporty character and innovative technology: the Audi A7 Sportback marries the strengths of a Coupé with those of a Sedan and an Avant.
  • 03/06/17
    Models

    Audi A5 Coupé, A5 Sportback and A5 Cabriolet

    The new generation of the A5 Coupé is athletic, sporty and elegant. Its design goes hand in hand with sophisticated aerodynamics. Under the skin, the A5 impresses with an all-new chassis, powerful engines, as well as innovative infotainment features and driver assistance systems.
  • 03/06/17
    Models

    Audi A4, A4 Avant and A4 allroad quattro

    The new-generation Audi A4 fascinates with its groundbreaking synthesis of technology and aesthetics. All the technology in the Audi brand’s bestselling vehicle family has been redeveloped so as to redefine the benchmark in the segment. Development set great value on reducing CO2 emissions, and the engineers geared all technologies to reducing driving resistance.
  • 03/06/17
    Models

    Audi A3, A3 Sportback, A3 Sportback e-tron, A3 Sportback g-tron, A3 Sedan and A3 Cabriolet

    The Audi A3 is a true success story, with various driver assistance systems and engines available to choose from. Even the innovative control and display concept of the Audi virtual cockpit can be ordered for the A3.
  • 03/06/17
    Models

    Audi A1 and A1 Sportback

    Over 700,000 cars sold since the market launch in 2010 – the Audi A1 and the A1 Sportback enjoy tremendous popularity. The compact model, upgraded in early 2015, packs all of the brand’s virtues into its 3.97 meters (13.0 ft) of length – progressive design, uncompromising quality and high efficiency. Its range of powerful engines and agile chassis make the A1 – the three-door car of the model series – the sportiest in its segment. The design is distinctive and powerful. Audi optionally offers the roof line in a contrasting color. Attractive colors and chrome strips highlight the high-quality interior.
  • 03/06/17
    Models

    Audi RS 3 Sportback

    Audi Sport GmbH presents the RS models as high-performance cars under the RS label. The quattro all-wheel drive is also standard in these models. The lineup comprises the new RS 3 Sportback, the RS 3 Sedan, the RS 6 Avant, the RS 6 Avant performance, the RS 7 Sportback performance as well as the TT RS Coupé and the TT RS Roadster.
  • 03/06/17
    Models

    Audi SQ5

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi S5 Sportback, S5 Coupé and S5 Cabriolet

    High power, a discreet understatement, ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 03/06/17
    Models

    Audi Q5

    A best-selling car from Audi has been made even more powerful and sporty – the new Q5 sets the bar a notch higher. The most significant new features are the quattro drive with ultra technology, highly efficient engines, adaptive air suspension and an array of infotainment and assistance systems.
  • 03/06/17
    Models

    Audi A8 and A8 L W12

    Excellent comfort, the highest quality workmanship, stringent lightweight design and a broad range of high-end technologies make the Audi A8 the flagship of the Audi model range.
  • 03/03/17
    Models

    Save the date: Live streaming of Audi Press Conference at 2017 Geneva Motor Show

    Audi will present three premieres at the Geneva Motor Show from March 9 to 19, 2017: another preview of the potential of the future Q8 family, a natural gas model with a unique sustainability concept, and a coupé from Audi Sport that perfectly combines performance and aesthetics.
  • 03/02/17
    Audi MediaCenter

    Dr.-Ing. Horst Glaser

  • 03/02/17
    Models

    New Audi Q5 an impressive performer in the Euro NCAP

    The new Audi Q5* was awarded five stars in the Euro NCAP, the organization’s highest rating. The top score means the bestseller from Ingolstadt is among the safest automobiles in its class.
  • 03/01/17
    Audi MediaCenter

    Audi again best car brand in Consumer Reports

    The influential American Consumer Reports magazine has ranked Audi the “best car brand” in 2017 in an extensive survey. This is the second consecutive year that Audi has captured first place. Dietmar Voggenreiter, Board Member for Marketing and Sales at AUDI AG: “2016 was a record year for Audi in the United States, our third largest global market. We are extremely honored by this distinction and we view it as incentive to keep delighting our customers in the US with sporty, efficient and increasingly connected cars.”
  • 03/01/17
    Sports

    Audi customers to compete for three titles in Australian GT racing

    Australia has been one of the most successful markets in Audi Sport’s customer racing program for years. In 2017, the teams are again contesting three different national championships there. The season opens on Thursday, March 2 with race one of the Australian GT Championship at Adelaide.
  • 02/27/17
    Sports

    Audi ready for new golf season

    Like Audi, golf fascinates with precision and technical accomplishment. That is why the premium manufacturer in 2017 again supports an extensive program for professional and amateur golfers. The 27th edition of the global Audi quattro Cup and the presentation of the KRAMSKI Deutsche Golf Liga (DGL) are the highlights of the season.
  • 02/24/17
    Company

    Johannes Roscheck is the new president of Audi do Brasil

    Dr. Johannes Roscheck is the new president and CEO of Audi do Brasil. With great expertise in the automotive sector and knowledge of the Brazilian market, Roscheck, who is an Austrian, has served as CFO in the brand's production unit in Curitiba already in the 1990s.
  • 02/24/17
    Sports

    Last DTM test for Audi before world premiere

    Audi prepared for the new DTM season in a three-day test on the Portuguese race track at Portimão, covering 1,971 kilometers in total. It was the last test with an interim car before the world premiere of the new Audi RS 5 DTM that will be unveiled at the Geneva Motor Show on March 7 – marking the first debut of the DTM car to take place at the same time as that of the new production model.
  • 02/20/17
    Sports

    Audi supports FIS Nordic World Ski Championships in Lahti

    From the downhill run to the cross-country skiing trail, from Switzerland to Finland: Audi is an official sponsor of the FIS Nordic World Ski Championships in Lahti starting this Wednesday. Most recently, the brand had supported the FIS Alpine World Ski Championships in St. Moritz as Presenting Sponsor.
  • 02/19/17
    Sports

    Successful Alpine World Ski Championships for Audi in St. Moritz

    Two weeks of highlights on and off the ski slopes: During the 44th FIS Alpine World Ski Championships in St. Moritz (Switzerland) Audi once again underpinned its position as a strong partner of international skiing. Along the Corviglia world championship course, the brand with the four rings was featured as a constant companion of the Alpine competitions and thrilled visitors off the slopes with quattro experiences on snow and ice.
  • 02/19/17
    Sports

    Podium for Audi driver di Grassi in Buenos Aires

    Audi factory driver Lucas di Grassi on clinching third place in Buenos Aires (Argentina) maintained his second place in the Formula E standings. His teammate Daniel Abt in race three of the fully electric racing series shone with a comeback drive from grid position 16 to seventh place.
  • 02/18/17
    Culture and Trends

    Audi Short Film Award goes to Lebanese director Karam Ghossein

    Lebanese director Karam Ghossein has won the Audi Short Film Award, along with its €20,000 cash prize. In the Berlinale Shorts section, he swayed the international short film jury with his film “Street of Death.” The wide-ranging program at the Audi Berlinale Lounge also generated a great deal of interest during the Berlinale. Attracting more than 6,000 visitors, the Lounge was once again the central meeting place for film aficionados. This year the Lounge featured discussions on current movies, debates about new technologies and the popular Berlinale Lounge Nights.
  • 02/17/17
    Company

    Audi receives Industrial Inclusion Prize

    For the exemplary integration of people with physical disabilities, AUDI AG has been awarded the 2016 Industrial Inclusion Prize in the large company category. At its plants in Germany in Ingolstadt and Neckarsulm, the company employs 3,100 people with disabilities, or 5.8 percent of the workforce. Together with the University of St. Gallen, Audi has carried out a comprehensive scientific evaluation of its integration process and has derived further specific steps to be taken.
  • 02/15/17
    Company

    Audi wins VDA Logistics Award for automated vehicle transport

    A prize for a pioneering achievement: Audi has won the Logistics Award for 2017 from the German Association of the Automotive Industry (VDA) in recognition of its FTS driverless vehicle transport system. The autonomously operating system has been in production operation at the Ingolstadt site since the beginning of the year. The parking robot named Ray sorts up to 2,000 cars per day for loading onto railway freight cars. This application is the only one of its kind to date in the automotive industry.
  • 02/14/17
    Sports

    Loïc Duval: “I’d like to mount the podium in the DTM”

    A new challenge for Loïc Duval: Following five years with Audi in the FIA World Endurance Championship (WEC), a title win and a Le Mans victory, the 34-year-old Frenchman is switching to the DTM in 2017. In an interview, Duval talks about his initial impressions in the Audi RS 5 DTM and the feeling of being a rookie again.
  • 02/14/17
    Company

    Audi achieves further growth in Europe and North America

    AUDI AG delivered around 124,000 cars to customers in January. In particular, demand continued to rise in Europe (up 3.1% to 61,800 units) and North America (up 11.8% to 16,200 units). Sales in China fell by 35.3% to 35,181 cars. In the last month, Audi established a long-term, strategic growth plan for the coming decade together with its Chinese partner FAW. Against this background the Chinese Audi dealers had planned a restrained business volume at the start of the year. This temporary development in China also affected the global sales balance: Worldwide deliveries fell by 13.5 percent compared with the record-breaking figures for the prior-year month.
  • 02/10/17
    Audi MediaCenter

    Gold for Audi Q2 in the German Design Award competition

    The Audi Q2* has won the gold in the German Design Award. At the award ceremony today in Frankfurt am Main, the compact SUV secured the highest award for “Excellent Production Design – Transportation.”
  • 02/10/17
    Models

    New engine and an even sharper look: Update for the Audi RS 3 Sportback

    The new Audi RS 3 Sportback* completes the Ingolstadt premium automaker’s sporty vanguard in the compact segment. Following the world premiere of the RS 3 Sedan* at the 2016 Paris Motor Show, the RS 3 Sportback now stands poised to make its entry at the Geneva International Motor Show. With the most powerful production five-cylinder in the world, outstanding dynamism and an even sharper look, the car offers an emotional driving experience.
  • 02/09/17
    Sports

    Audi to enter three DTM teams in title chase

    Three months before the 2017 DTM season opener, Audi has announced its team assignments. The premium brand will be the only manufacturer to put three teams on the grid. The DTM season will kick off at the Hockenheimring on May 5.
  • 02/09/17
    Tradition

    Audi Anniversary Dates 2017

    In their digital booklet entitled "Anniversary Dates 2017", Audi Tradition provides information about the most important events, records and milestones in product development from the history of Audi.
  • 02/07/17
    Company

    Valuable contribution to resource management: Audi Environmental Foundation honors young scientists

    The Audi Environmental Foundation has recognized two young scientists with its “Sustainable Resource Management Award” (SRM). For the seventh time now, the Foundation has given this award for the best theses on the master’s course for sustainable resource management at the Technical University of Munich (TUM). The winners examined the CO2 footprint as a key factor for climate protection in the German construction equipment industry and strategies for the sustainable use of hydroelectric power. Anne Katrin Kleih and Veda Sara Sayakoummane will receive prize money of 1,500 euros.
  • 02/05/17
    Sports

    Two podium places for Audi customer teams in Australia

    Two Audi Sport customer racing teams celebrated hard-fought podium places in an unrelenting running of the Bathurst 12 Hours. Daniel Gaunt/Matt Halliday/Ash Samadi in the Audi R8 LMS were the second-best Pro-Am driver squad in the field of ten marques, trailed by their Audi brand colleagues Marc Cini/Dean Fiore/Lee Holdsworth.
  • 01/31/17
    Culture and Trends

    Culture meets technology: Audi at the Berlinale

    The 67th Berlin International Film Festival will showcase the wide diversity of cinema from February 9 to 19. New technologies like virtual reality are important innovation drivers here. As the principal partner to the Berlinale, Audi supports dialogue between the arts and industry with the Berlinale Open House event series and the European Film Market’s EFM Horizon innovation platform. In addition, fans of the cinema can enjoy discussions about current films, exceptional concerts and the best view of the curb where the stars arrive.
  • 01/31/17
    Tradition

    Audi Tradition's debut at the AvD-Histo-Monte

    Double premiere for the start of the 2017 season: from 7 to 11 February, Audi Tradition will participate for the first time in the AvD-Histo-Monte, Germany's biggest classic car winter rally. The double world rally champion Walter Röhrl will be piloting an Audi quattro specially adapted for regularity rallies.
  • 01/30/17
    Sports

    Audi presents FIS Alpine World Ski Championships in St. Moritz

    In a week from today the FIS Alpine World Ski Championships will begin in St. Moritz (Switzerland). Audi accompanies the competitions as presenting sponsor for the seventh time. In doing so, the brand continues its tradition in international winter sports. Highlights away from the slopes this year include the medal reception in the Audi Lounge as well as an appearance by Audi DTM star and Rallycross world champion Mattias Ekström. He will be challenging the Ski athletes off the piste in an unusual duel on snow and ice.
  • 01/30/17
    Sports

    Season opener for title defender Audi in Australia

    Audi is traveling to Down Under as the title defender. Following its win of the drivers’ and manufacturers’ classifications in the 2016 Intercontinental GT Challenge, the racing series’ second season will kick off at Bathurst, Australia, on Sunday, February 5. Audi’s teams will be meeting with fierce competition at the event.
  • 01/26/17
    Models

    Two wins for Audi in “Best Cars 2017”

    Audi has driven home two overall wins in the “Best Cars 2017” competition. The Audi A1* triumphed in the “Small Car” category in the reader survey conducted by “auto motor und sport” magazine, and the Audi A3* won the “Compact Car” class. The award ceremony was held today in Stuttgart.
  • 01/24/17
    Company

    Audi etches symbols into car paint

    Audi has developed a process for the partial matting of painted surfaces. A special powder roughens the clear lacquer on the surface to a depth of a few thousandths of a millimeter so that individual markings become visible. With this process, the Audi exclusive program offers personalized design of the side blades for all R8 customers.
  • 01/19/17
    Technology

    An Audi success story – 8 million cars with quattro drive

    The brand is celebrating a special milestone that also is a fitting occasion for this time of year: rolling off the production line at the new plant in San José Chiapa is the 8 millionth Audi with quattro drive – the technology that delivers a big, built-in boost in safety and driving pleasure, even on snow and ice. The milestone car is a garnet red Audi Q5 2.0 TFSI quattro*.
  • 01/18/17
    Company

    2016: Another good year for Audi Hungaria

    AUDI HUNGARIA Zrt. had a successful year 2016 with 1,926,638 engines and 122,975 automobiles produced. With these good levels of production, Audi Hungaria operated at a very stable level in 2016 and is a key mainstay of the Audi Group. Premium is a guiding principle in Győr: In March, the Audi TT RS received the “Innovation of the Year” award. Its engine, the 2.5 liter TFSI five cylinder engine with 400 horsepower, won the “International Engine of the Year” prize for the seventh time in 2016. At present, 11,631 people are employed at Audi Hungaria.
  • 01/18/17
    Sports

    Audi Sport to enter World RX

    AUDI AG will be providing factory support to Mattias Ekström’s rallycross project EKS starting in the 2017 season. As a result, Audi Sport, in addition to its commitments in Formula E and the DTM, will be competing in the FIA World Rallycross Championship (World RX) in the future as well.
  • 01/17/17
    Company

    AUDI AG and FAW Group sign strategic growth plan for China

    AUDI AG is set to further expand its business activities in the Chinese market: Together with its local partner FAW Group, the company has defined 21 key strategy fields with respective goals in a 10-year plan. Audi will significantly expand its model portfolio locally produced at FAW VW and enter new segments, including electrified automobiles. With a new dedicated company for mobility and digital services, the two partners want to advance their joint commitment in this expanding premium business segment. Furthermore Audi and FAW will intensify their collaboration in financial services aiming to serve the rapidly growing demand from Audi customers in this field. With this agenda for the future, Audi and FAW are laying the groundwork to continue the growth strategy of the four rings in China.
  • 01/16/17
    Company

    Ducati ends 2016 on yet another high, with motorcycle sales topping 55,000

    Ducati Motor Holding enjoyed further growth in 2016, delivering 55,451 motorcycles to customers all over the world: that's an increase of 1.2% compared to 2015 (54,809 bikes).
  • 01/16/17
    Company

    Automobili Lamborghini achieves another record year: 3,457 cars delivered to customers in 2016

    In Fiscal Year 2016 (1 Jan - 31 Dec), Automobili Lamborghini S.p.A. set another historic sales record. With 3,457 cars delivered to customers around the world, the Italian super sports car producer surpassed the 3,400 units mark for the first time. This marks a new milestone not only for sales, but also for brand and product.
  • 01/09/17
    Audi MediaCenter

    Audi at the Detroit Motor Show: powerful trio kicking off the new year

    Audi is kicking off the new year with three highlights: with the Audi Q8 concept car, the premium carmaker is previewing a future production model at the North American International Auto Show (NAIAS) in Detroit. At the same time, the brand with the four rings is celebrating the world premiere of the Audi SQ5 TFSI* and publicly presenting the A5/S5 Cabriolet* for the first time.
  • 01/09/17
    Models

    Dynamic and emotional: the new Audi SQ5 3.0 TFSI

    Audi presents the new Audi SQ5* at the North American International Auto Show (NAIAS) in Detroit. The sportiest member of the Q5 model series embodies more than ever the emotional concept of the practical SUV with the latest technology. It’s turbocharged, 3.0 TFSI offers powerful performance combined with further enhanced efficiency.
  • 01/09/17
    Models

    Full-size SUV in coupe design: Audi Q8 concept

    Dynamic, highly efficient and extremely comfortable: Audi presents the Audi Q8 concept at the North American International Auto Show (NAIAS) 2017. With this model the premium manufacturer is tapping into a new segment for the full-size class – an elegant alternative to the robust presence of a classic sport utility vehicle. The Q8 concept stands for maximum prestige. It combines the spaciousness typical of an SUV with the emotional lines of a coupe. Propulsion is provided by a powerful, yet highly efficient plug-in hybrid with 330 kW of system output and 700 Nm (516.3 lb-ft) of torque. The concept car is the basis for a production model that Audi will launch on the market in 2018.
  • 01/09/17
    Audi MediaCenter

    Audi sets new sales record: 1.868 million deliveries in 2016

    AUDI AG increased its global sales to around 1,867,750 automobiles in 2016, 3.6 percent more than in the previous record-breaking year 2015. During the ongoing, wide-ranging renewal of the model range, sales increased in all core regions: in Europe (+7.1%), in North America (+5.3%) with further growth in the plateaued U.S. market (+4%) and in Asia-Pacific (+0.5%). In all five of its largest individual markets, the four rings sold more automobiles than in the previous year. Worldwide, demand increased for the seventh year in a row since 2009. Compared with 949,729 customers in 2009, the company almost doubled its market success over this period.
  • 01/08/17
    Sports

    Lucas di Grassi: “A new era has started successfully”

    The ABT Schaeffler Audi Sport Formula E team started virtually into the New Year: Lucas di Grassi and Daniel Abt gathered new experiences during the 1,000,000 Dollar Vegas eRace on race simulators. While Abt claimed ninth place in the 30 driver field, di Grassi was unable to start the main race due to a technical defect. Nevertheless, the Brazilian gives a positive verdict in the interview and looks ahead to a return to the real race tracks.
  • 01/05/17
    Technology

    Piloted driving with artificial intelligence: Audi partnering with top companies in the electronics industry

    Artificial intelligence (AI) is a key technology for piloted driving – that’s why Audi and strong partners from the electronics industry are jointly developing game-changing know-how in the field of machine learning. At the Consumer Electronics Show (CES) in Las Vegas Audi is presenting the Audi Q7 deep learning concept, a piloted driving car made possible thanks to collaboration with NVIDIA.
  • 01/01/17
    Sports

    36 years of “Vorsprung durch Technik”

    Audi positions itself as the sportiest manufacturer in the premium segment and has a perfect basis to do so: motorsport. Sportiness, advanced technology and emotional design are the main elements accounting for the success of the Audi brand. The genes for it have had their origins in racing – for 36 years.
  • 12/22/16
    Models

    Foretaste of a production model: Audi Q8 concept premieres in Detroit

    Audi will start the new year with a sensation: At the North American International Auto Show (NAIAS) in Detroit in January 2017, the premium manufacturer is to present the Audi Q8 concept. The near-production study represents a synthesis of the emotional styling of a coupé and the spaciousness that typifies an SUV. With this move, the brand is unlocking a new segment for the full-size category.
  • 12/16/16
    Sports

    Dieter Gass to become new Head of Audi Motorsport

    Scheduled change at the helm of Audi Sport: Effective January 1, 2017, after 23 years of service, Head of Audi Motorsport Dr. Wolfgang Ullrich (66) will hand over this post to his successor, Dieter Gass (53). Dr. Ullrich will remain with Audi Sport in an advisory role until the end of 2017.
  • 12/15/16
    Sports

    Deliveries of the Audi RS 3 LMS have begun

    Audi Sport GmbH delivered the first two Audi RS 3 LMS cars in Neuburg on Thursday. Stephan Winkelmann, Managing Director of Audi Sport GmbH, and Chris Reinke, Head of Audi Sport customer racing, handed over the new TCR touring cars to Cadspeed-Racing and Speed Factory Racing Team, whose season will start as early as in the middle of January 2017 in the 24-hour race in Dubai.
  • 12/13/16
    Company

    First German location for Audi on demand

    It’s the most convenient way to get from the tarmac to the business appointment: Airline passengers at Munich Airport can now use the premium mobility service Audi on demand to continue on the next leg of their trip in one of the brand’s latest models. Sophisticated travelers and Audi aficionados can expect to find a fleet of cars equipped with exclusive features – from designer coupes to the high performance experience. Users can book the Audi models with a mobile app and pick them up directly at the myAudi Sphere at the terminal. This makes Munich the first German location for Audi on demand.
  • 12/12/16
    Company

    Audi sales up in all core regions

    Audi continues its course of growth: The brand’s deliveries increased by 4.3 percent to around 154,050 units in the past month. Demand rose sharply in Europe where two important new models, the Audi Q2 and the Audi A5, were launched on the market only recently. Across the entire portfolio, sales in the region increased by 9.5 percent to around 68,200 automobiles. The company also posted further growth in the two other core regions of North America (+3.6%) and Asia-Pacific (+0.8%) in November. Since the start of the year around 1,713,900 customers worldwide decided to buy an Audi; 4.2 percent more than in the same period last year.
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