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One year ago, Audi set a lap record on the Nürburgring Nordschleife with the RS 3, making it the fastest compact car on the 20.832-kilometer racetrack in the Eifel to date. With an optimized chassis setup, semi-slick tires, and 400 PS from the legendary five-cylinder engine, the updated RS 3 was more than seven seconds faster than the pre-facelift version.

As a real-world laboratory, low-volume production at Böllinger Höfe plays a key role in advancing digitalization in production and logistics in line with Audi's 360factory. Audi Sport is collaborating with partners from the Fraunhofer Heilbronn Research and Innovation Centers HNFIZ to explore the future of the picking process in automotive manufacturing using a new approach. First, a needs analysis identified the areas and activities with the greatest potential to optimize processes and reduce employees' workload. In the next step, the research partners will now trial a wide range of technologies from the fields of artificial intelligence (AI) and robotics in a designated area in production until the end of the year.

Efficiency, improving quality, inspiration: Audi is leveraging artificial intelligence (AI) in many areas of the company to achieve these goals. The aim is to fully exploit the potential of AI and data – both in company processes and in the customer experience with services and products. AI is currently making the biggest impact in the areas of production and logistics. There, it not only helps save time and money, as Member of the Board of Management for Production and Logistics Gerd Walker explains: “AI is the game changer in our industry. By using it in a targeted way, we are creating a production environment that is not only more efficient and cost-effective but that also meets the highest quality standards and supports people as ideally as possible. That is why we are focusing on integrating AI wherever it is possible and makes sense and systematically expanding applications.”

Customer teams all over the world were victorious with the Audi R8 LMS in GT3 and GT4 versions as well as the Audi RS 3 LMS at the end of May. In addition to overall successes at European level and in America, a wealth of good class results enriched Audi Sport customer racing’s balance sheet.

Audi has built almost ten million C-series vehicles. The ninth generation is now on sale in Europe – the A6 Avant. A great opportunity for a family photo with Audi employees presenting their C models from across the generations.

It’s all about working together for a good cause. For the second time, Audi has called on employees worldwide to take part in Audi Social Day. This year, more than 1,100 volunteers are taking part in a total of around 100 projects at Audi sites.

Audi Hungaria has reached a special production milestone. Since the start of series production of the Audi Q3 in 2011, over two million vehicles have been sold worldwide – one million of which were manufactured at the Hungarian plant in Győr. The model’s success story continues with the new Audi Q3 making its debut in summer 2025.

Located right outside the Audi factory gates, the Audi Forum Ingolstadt has a lot on offer: a museum, experiential vehicle pickups, culinary highlights, and more. Opened on December 15, 2000, the World of Experience covers an area of roughly 77,000 square meters. To mark its 25th anniversary, guests can look forward to various events, both large and small, throughout the year. Celebrations will kick off with activities and events on the Audi Piazza on May 18 to mark International Museum Day.

Since production started in late 2023, the Audi Q6 e-tron series has been the first high-volume fully electric model series that Audi has produced at its headquarters in Ingolstadt. In keeping with the brand’s 360factory production strategy, Audi has integrated individual production steps into existing body shop and assembly structures and processes. Since January 1, 2024, Audi has also been manufacturing at its Ingolstadt site with net-zero emissions1. Moreover, the brand with the four rings’ headquarters is the first Audi location in Germany to have its own battery assembly facility.

Audi’s customer teams once again collected numerous trophies in overall and class rankings in worldwide competitions with their GT sports cars and touring cars in the first half of May. Fans of off-road sport will get their money’s worth in a new documentary film about the Dakar Rally.