MediaInfos

Audi will host its Annual Media Conference on March 17, 2026. The event will be streamed live around the world at audi-mediacenter.com from 11 a.m. (CET).

To celebrate the 50-year anniversary of the legendary five cylinder engine, Audi Sport is unveiling an exclusive special-edition model: the RS 3 competition limited. With 750 examples to be built, it stands for a five-decade-long success story from the brand with four rings. Its inline five makes the brawny compact unique in its segment, combining extraordinary performance with an unmistakable sound. When driven, the RS 3 competition limited lives up to its sporting pedigree thanks to a coilover suspension and a stiffer rear stabilizer. Visually, extra carbon elements leave no doubt about its credentials. Combined with the exclusive interior, the special edition evokes pure emotion.

March 8, 2026, marks an unforgettable milestone for the four rings: Audi makes its Formula 1 debut at the Australian Grand Prix in Melbourne. The company’s involvement in the pinnacle of motorsport highlights its transformation on and off the racetrack.

Following a successful world premiere, the Audi RS 5 has now shown off its dynamic driving in real-world conditions during its first drive in Morocco. On the Circuit de Marrakech and the winding roads of the Atlas Mountains, the first high-performance plug-in hybrid from Audi Sport showed what it’s made of: uncompromising performance, precision, and electrified athleticism that breaks the mold.

The new Audi RS 5 is Audi Sport’s first high-performance plug-in hybrid (PHEV) – with real RS DNA and the highly tuned hybrid technology to match. This sports car marks a bold new direction for Audi, pairing maximum performance with remarkable efficiency. For the first time at Audi Sport, the powertrain pairs a 2.9-liter twin-turbo V6 outputting 375 kW (510 PS) and a 130-kW electric motor. Global media gathered in Morocco to experience the A5 series’ flagship model in action for the first time. As well as bespoke RS sport suspension with twin-valve shock absorbers, the guests put the brand-new quattro drivetrain with Dynamic Torque Control – enabling electromechanical torque vectoring at the rear axle – through its paces in a first drive. Here are some of the key takeaways from Audi CEO Gernot Döllner, Product Line Manager Horst Hanschur, Audi Sport GmbH Managing Director Rolf Michl, and Steffen Bamberger, Head of Technical Development at Audi Sport GmbH.

Audi is strengthening its position in the key markets of China and North America with a series of high-profile leadership appointments. Effective April 1, 2026, Daniel Weissland will take over as President of the FAW Audi Sales Company in China. Vito Paladino, currently President and CEO of Volkswagen Group Canada as well as President of Audi Canada, will succeed him as President of Audi of America and Head of Audi North America Region. Going forward, Audi Canada will be led by Khaled Soussi. Michael Arndt, currently President of FAW Audi Sales Company, will assume the role of Managing Director for Volkswagen Passenger Cars in Korea. Furthermore, on June 1, Matthias Schepers, currently President of Volkswagen Group Japan and Managing Director Audi Japan, will take over as Vice President for Sales and Marketing at Audi China.

Emerging artists, an innovative crossover production, and classical music in the open air: the Audi Summer Concerts 2026, taking place from June 26 to July 26, are all about musical encounters. The festival kicks off with two open-air concerts that shine a spotlight on rising international stars. A major highlight is a new staging of the opera “Dido and Aeneas,” blending Baroque music, beatboxing, and urban dance. A diverse family-friendly program rounds out the experience. Tickets for all ten concerts go on sale at 10 a.m. on February 26.

Audi announces a leadership transition in Technical Development at a pivotal moment for the company’s technological transformation. Rouven Mohr will assume the role of Chief Technical Officer and member of the Board of Management effective March 1. He succeeds Geoffrey Bouquot, who has decided to pursue new professional opportunities outside the company.

The new Audi RS 5 is Audi Sport’s first high-performance plug-in hybrid (PHEV) – with real RS DNA and the highly-tuned hybrid-technology to match. Whether carving canyons, running highway marathons, or gliding through town on electric power – the RS 5 masters any situation with agility and impressive precision. It covers an extremely wide spread of driving dynamics – from comfortable every-day companion to potent performer. For the first time at Audi Sport, the powertrain pairs a 2.9-liter twin-turbo V6 outputting 375 kW (510 PS) and a 130 kW electric motor. They are joined by bespoke RS sport suspension with twin-valve shock absorbers and a completely new quattro drivetrain with Dynamic Torque Control, enabling electromechanical torque vectoring at the rear as a world first. The new center differential has a preload to always remain partially locked, managing longitudinal torque distribution. Transverse torque distribution at the rear is provided by a new differential that can shift torque between the wheels in milliseconds. The result: exceptionally agile, composed, and effortless driving.

Audi will be entering Formula 1 with its own factory team starting in March. Just in time for the debut in the pinnacle of motorsport, fans will be able to express their enthusiasm and support for the team in style. The inaugural adidas x Audi Revolut F1 Team collection for team and fans is available in stores starting February 19.