Audi MediaCenter
  • Warning: scam in the used-car trade - Audi warns of fraud in the used-car trade. Audi is supporting the investigating authorities. Warning: scam in the used-car trade
    Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.
    Strategic topics
    08/27/2025
  • Audi Q3 Sportback e-hybrid - Glacier white metallic, static outdoor-shot, exterior, rear three-quarter view
    Versatile, sporty, and digitally connected: the new Audi Q3
    The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. In its exterior design, the Q3 conveys confidence and emotion both as an SUV and Sportback. Numerous innovative features turn the Audi Q3 into a digital companion. They provide a first-class user experience and also ensure greater comfort and safety for the driver and other road users thanks to many assistance systems. In addition to the well-balanced suspension, the lighting digitalization also enhances customer benefits. A high degree of personalization and adaptive, high-resolution light functions are made possible with the new micro-LED technology in the digital Matrix LED headlights. Another feature of the new Audi Q3 is an efficient, partially electrified combustion engine with mild-hybrid technology and a plug-in hybrid model with an electric range of up to 119 kilometers.
    Models
    08/25/2025
  • Thailand Super Series 2025 - Audi R8 LMS #27 (B-Quik Absolute Racing), Akash Nandy/Adisak Tangphuncharoen Audi achieves top results in Asia, America, and Germany
    Rain presented the Audi Sport customer racing teams with tough challenges on two continents, but the drivers performed brilliantly on the race tracks at Sepang and Road America, each securing a GT3 victory. Land-Motorsport achieved its first podium finish in the highly competitive DTM, and touring car successes in two countries rounded off the sporting results.
    Motorsport
    08/19/2025
  • AUDI E5 Sportback - The AUDI E5 Sportback is produced at a dedicated manufacturing facility located on the SAIC Volkswagen plant in Anting, Shanghai. Pictured: vehicle assembly, finishing, and surface inspection. AUDI E5 Sportback: Production and pre-sales started in China
    The first series-production model of the newly established AUDI brand, created specifically for the Chinese market – the AUDI E5 Sportback – rolled off the assembly line on August 18 in Anting. Pre-sale for the AUDI E5 Sportback, developed in the strategic partnership between Audi and its Chinese partner SAIC, started on the same day: Customers in China can now preorder the model. The first vehicles will be delivered in September.
    Audi MediaCenter
    08/18/2025
  • Audi SQ6 Sportback e-tron - An Audi SQ6 Sportback e-tron in Ascari blue metallic is basking in the mid-day sun in front of a fast charging station.
    What makes the Audi Q6 Sportback e-tron the perfect travel companion
    Combining SUV spaciousness with an elegant Sportback silhouette, the Q6 Sportback e-tron not only boasts a striking and dynamic look but also offers practical advantages for long-distance travel – perfect for summer vacations.
    Sustainability
    08/12/2025
  • Audi Q6L Sportback e-tron / Audi Q6L e-tron - From the left: Audi Q6L Sportback e-tron, Audi Q6L e-tron, outdoor stand shot, exterior Audi launches product initiative in China with introduction of PPE and PPC models
    Product initiative kicks off in China: Audi is introducing a new generation of electric vehicles and efficient combustion-engine models to the Chinese market, specifically designed to meet the needs of Chinese customers. Leading the way are the Audi Q6L e-tron and Audi Q6L Sportback e-tron – the first localized models based on the PPE – alongside the Audi A5L and Audi A5L Sportback, which are built on the PPC platform. The fully electric Q models and the Audi A5L were officially launched on August 7 during a launch event in Hangzhou. The Audi A5L Sportback has been commercially available since August 1.
    Company
    08/08/2025
  • Le Mans legend on display: Audi Tradition at gamescom - A screen of the Project Motor Racing video game from GIANTS Software – on display: the Audi R8 Le Mans Prototype that won the 2002 24 Hours of Le Mans. Le Mans legend on display: Audi Tradition at gamescom
    Audi Tradition is bringing some serious horsepower to Cologne for this year’s gamescom. Winner of the legendary 24 Hours of Le Mans in 2002, the Audi R8 with starting number 1 is set to be a showstopper. The 610-horsepower race car will be showcased at the GIANTS Software booth (Hall 6, Stand B061) during the convention from August 20 to 24. Publisher GIANTS Software is launching the racing simulation Project Motor Racing – developed by Straight4 Studios – on November 25, where players will be able to take the wheel of the iconic 2002 Le Mans winner.
    Company
    08/07/2025
  • Campionato Italiano Gran Turismo 2025 - Audi R8 LMS #99 (Tresor Attempto Racing), Riccardo Cazzaniga/Rocco Mazzola/Fabio Rauer Audi customer team with big lead in Italy
    In the long-distance discipline of the Campionato Italiano Gran Turismo, the Tresor Attempo Racing team has built up a comfortable lead in the overall standings ahead of the final race. South of the Alps, Audi’s touring car customers are also providing plenty of excitement in TCR Italy. Numerous other successes in overall and class standings worldwide round off Audi Sport customer racing’s interim results up to the first weekend in August.
    Motorsport
    08/05/2025
  • Harmony in motion: inside the new Audi Q3 - Audi Q3, in-studio interior view, steering wheel with steering wheel control unit Harmony in motion: inside the new Audi Q3
    The interior of the new Audi Q3 demonstrates how form and function become one. Premium materials, intelligent technologies, and a customizable lighting and sound concept come together to create a driving experience that engages the senses.
    Technology
    08/05/2025
  • New design era at Bentley - Bentley EXP 15 concept car, in-studio shot, exterior, three-quarter view New design era at Bentley
    A new chapter begins at Bentley: the British luxury brand is not only presenting its revised brand logo, but also an all-electric concept car featuring a new design. The vehicle, which is over five meters long, was created in the newly opened design studio at the company’s headquarters in Crewe, England.
    Company
    08/05/2025