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The Audi Forum Ingolstadt

Audi stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Founded in 1899 as Horch & Cie. Motorwagen-Werke by August Horch, today the company is among the world’s leading producers of premium cars. The company’s innovation capability is one reason behind its success. Audi has always had a tradition of making automotive history: from quattro permanent all-wheel drive, through lightweight construction based on the aluminum Audi Space Frame, to present-day models capable of automated driving. The first all-electric series-production Audi e-tron has been officially in production at Audi Brussels since September 2018 – on the world’s first carbon-neutral volume automotive production line in the premium segment. Audi believes sustainable action starts with the procurement process and extends right up to the recycling of the vehicle. The company is active in more than 100 markets worldwide and is growing continuously. In 2017 the Audi Group delivered 1,878,100 Audi brand cars to customers. The company currently employs 90,000 people worldwide, of which over 60,000 are employed at the German sites in Ingolstadt and Neckarsulm.

Press folders

  • 05/09/18
    Company

    Annual General Meeting 2018

    At the AUDI AG Annual General Meeting, the Board of Management explains the key figures of the previous fiscal year and informs the shareholders about current developments at the company. We make all the important information about the annual meeting of AUDI AG shareholders available to you in this area.
  • 03/15/18
    Company

    Annual Press Conference of AUDI AG 2018

    On the occasion of its Annual Press Conference on March 15, 2018 in Ingolstadt, AUDI AG presented the key figures for the year 2017 and provided an outlook for the year 2017. The press conference was live-streamed. Following the speeches of the Board Members, Audi broadcasted the Q&A session.
  • 11/22/17
    Audi MediaCenter

    Tech Day Quality

    Quality is a core competence of the brand with the four rings. To inspire with quality leadership in the premium segment is Audi’s aspiration with regard to the mobility of the future. Audi customers have expectations for the function, comfort, value and reliability of their cars that are every bit as great as those of people using premium mobility and other services – and that will hold even more true in the future.
  • 07/11/17
    Company

    Audi.Vorsprung.2025

    On the way to becoming the premium digital car company, Audi has launched the biggest transformation in its corporate history. The brand is becoming digital throughout and sustainably economical in order to redefine urban mobility. The Fourth Industrial Revolution is disruptive. Every market player is duty bound to invent something completely new from the ground up. Otherwise, there’s a risk of being left behind by the competition; not least by those who have only recently emerged onto the mobility market with new approaches, services and ideas. Just how inspired Audi is by this challenge can be seen in Barcelona. It reflects the very essence of the company and its employees. Vorsprung is in Audi’s DNA – it describes the approach that the company has always taken when driving forward its activities. An approach that Audi will also continue to pursue in the future, ensuring customers are offered solutions that create Vorsprung for them too.
  • 05/18/17
    Company

    Annual General Meeting 2017

    At the AUDI AG Annual General Meeting, the Board of Management explains the key figures of the previous fiscal year and informs the shareholders about current developments at the company. We make all the important information about the annual meeting of AUDI AG shareholders available to you in this area.
  • 11/17/16
    Company

    Audi TechDay Smart Factory

    Audi is making its production fit for the future with the smart factory. In this factory of the future, big data – the creation and intelligent connection of large volumes of data – will facilitate data driven and thus highly flexible and highly efficient manufacturing. A method of production in which Audi might no longer build its cars on an assembly line but according to a radically new, disruptive concept is modular assembly. In addition to this major project, Audi is pursuing many other exciting projects for the production of the future – from the application of virtual reality glasses to metal 3D printing.
  • 09/30/16
    Company

    AUDI AG opens automobile plant in Mexico

    A new plant goes online: On September 30, 2016, Audi dedicated its new production site in San José Chiapa, Mexico (state of Puebla) – the 12th plant in the Audi production network. Audi is producing the premium Audi Q5 SUV for the global market on a production site measuring 400 hectares (988.4 acres). This will be the first time the company has produced a model for the global market at a location outside of the European continent. The most advanced production site in the Audi world is also located at the highest elevation of any of the company's sites, at 2,400 meters (7,874.0 ft).
  • 05/12/16
    Company

    Annual General Meeting 2016

    At the AUDI AG Annual General Meeting, the Board of Management explains the key figures of the previous fiscal year and informs the shareholders about current developments at the company. We make all the important information about the annual meeting of AUDI AG shareholders available to you in this area. Watch the Livestream here.
  • 05/02/16
    Company

    Audi Late Light Show

    Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.

Recent Press Releases

  • 10/18/18
    Company

    Offer for the future: Audi offers customers a new environmental and exchange incentive

    Offer for the future for diesel drivers: Audi is renewing the fleet of vehicles on the roads and thus supporting the package of measures to improve air quality. Customers who replace their existing diesel vehicle with the Euro 1 to Euro 4 emission standards will receive a price incentive on their new car. This incentive is staggered depending on the model and amounts to between 3,000 and 10,000 euros. Audi is also offering a new exchange incentive for customers in 14 German cities and the neighboring rural districts. It is paid out when a Euro 4 or Euro 5 car is traded in and amounts to up to 9,000 euros.
  • 10/17/18
    Company

    European Dealer Council: Audi and European sales partners shape the retailing of the future

    AUDI AG and the European Dealer Council exchange views on the future business model and discussed growth areas at the conference of the European Dealer Council today (Wednesday). When the new contracts take effect on April 1, 2020, the new AUDI sales strategy will begin, fundamentally changing the sales model and making it fitter for the future. The focus is on online sales, new sales formats and mobility concepts, digital services and the used-car business as potential drivers.
  • 10/16/18
    Company

    Munich II public prosecutor concludes regulatory offences proceedings by issuing administrative order imposing a fine (Bußgeldbescheid) / AUDI AG accepts the fine and, by doing so, admits its responsibility

    The Munich II public prosecutor today issued an administrative order against AUDI AG in its capacity as affected party (Betroffene) pursuant to sections 30 para. 1, 130 para. 1 of the German Act on Regulatory Offences (Ordnungswidrigkeitengesetz – OWiG) in the context of deviations from regulatory requirements in certain V6 and V8 diesel aggregates and diesel vehicles manufactured or distributed by AUDI AG. As a result of the administrative order imposing the fine, the active regulatory offence proceedings conducted by the Munich II public prosecutor against AUDI AG will be finally terminated. Considering these special items the Audi Group will significantly undercut major financial key performance indicators forecasted for the fiscal year 2018.
  • 10/15/18
    Company

    Audi at One Young World Summit 2018: Sustainable ideas for the world of tomorrow

    On its way to a sustainable future worth living, Audi is stopping off at the One Young World Summit 2018 in The Hague together with committed employees and external scholarship holders. From October 17 to 20, the young people there will discuss concepts for improved sustainability, education and environmental protection with a further 1,500 participants from a total of about 200 countries. The Audi Environmental Foundation will later turn selected ideas into reality worldwide.
  • 10/15/18
    Company

    Audi optimizes quality inspections in the press shop with artificial intelligence

    As one of the first automobile manufacturers worldwide, Audi plans to apply machine learning (ML) in series production. The software Audi has developed recognizes and marks the finest cracks in sheet metal parts – automatically, reliably and in a matter of seconds. With this project, Audi is promoting artificial intelligence at the company and revolutionizing the testing process in production.
  • 10/12/18
    Company

    Sustainable aluminum for battery housing of Audi e-tron

    Audi is the first automobile manufacturer worldwide to receive a certificate from the Aluminium Stewardship Initiative (ASI). With the Performance Standard certification, the ASI confirms that Audi meets the ASI requirements for industrial users of aluminum and sustainably designs and manufactures the aluminum components of the battery housing of the Audi e-tron. For the assessment, independent third-party auditors carried out audits at the Audi plants in Győr, Neckarsulm and Brussels. As the next step, Audi intends to ensure the sustainability of these components also in its supply chain. To those ends, the company plans to work specifically with partners that are also certified by the ASI.
  • 10/10/18
    Company

    Audi A1 production starts at SEAT in Martorell

    Production of the Audi A1 is already underway in Martorell. The new sporty compact model is being made exclusively at the SEAT plant and distributed to all the markets where it is sold, making a positive contribution to increasing the factory’s export volume, which is already above 80%.
  • 10/09/18
    Company

    New Audi City Opens in Warsaw

    Audi is taking its showroom concept for premium car sales to the next level: The fifth Audi City worldwide is opening in the heart of the Polish capital. The brand with the four rings is presenting its entire product portfolio to visitors in virtual form and with personal consultation on an area of around 530 m2. At the same time, the latest offering is profiting from the experiences of existing Audi Cities.
  • 10/05/18
    Company

    Exceptional situation in Europe adversely affects AUDI AG deliveries in September

    AUDI AG delivered around 139,150 cars to customers worldwide in September, a decline of 22.0 percent on the 2017 record-breaking figure. Following above-average sales results in Europe over the past two months due to the sell-off of models in stock, the increasingly empty stores and the restrictions in the sales portfolio had an adverse effect on deliveries in September. Last month the company sold 55.5 percent fewer cars in the home continent than a year ago. Audi achieved further growth in China (+12.5%) and North America (+1.2%) in September. Global deliveries since the start of the year of around 1,407,700 units were up 2.0 percent year-on-year.
  • 09/28/18
    Audi MediaCenter

    Hans-Joachim Rothenpieler new Board Member for Technical Development at AUDI AG

    Hans-Joachim Rothenpieler will become the Member of the Board of Management for Technical Development at AUDI AG on 1 November 2018. He is the successor of Peter Mertens, who has held this position since May 1, 2017. Mertens had asked the Audi Supervisory Board to release him from his duties for health reasons.
  • 09/21/18
    Company

    Audi uses modular solution for virtual-reality training

    Planning virtual training courses with almost no programming knowledge. With the so-called Virtual Reality (VR) Software Development Kit (SDK), trainers at Audi with IT experience will design the content of their training courses themselves in the future. Until now, this could be done only by programmers and was very time-consuming and complex. That has all been changed by a newly developed module solution from Audi’s brand logistics. Apprentices at the plant in Ingolstadt are now practicing the “pick-by-light” method for the first time with VR training.
  • 09/20/18
    Company

    Audi celebrates 25-year success story in Hungary

    Audi Hungaria is celebrating its 25th anniversary in 2018. At the anniversary event today, Thursday, Péter Szijjjártó, Hungarian Minister of Foreign Trade and Foreign Affairs, Zsolt Borkai, Lord Mayor of the City of Győr, Bram Schot, Interim Chairman of the Board of Management of AUDI AG, and Achim Heinfling, Managing Director of AUDI HUNGARIA Zrt., paid tribute to their shared successes and Audi’s pioneering role in the Hungarian automotive industry. At this event, the company presented the new Audi Q3 to the Hungarian public for the first time.
  • 09/18/18
    Company

    Audi delivers customized premium services for the sales force of tomorrow

    Audi is taking the next steps on its way to becoming a premium digital car company. The company is using new products and services to make daily mobility simpler and more flexible for its customers and is setting the standards for the user experience. The central access point is the myAudi customer portal, where all digital solutions can be booked, managed and used via an intuitive interface. New digital business models are expected to contribute one billion euro to the company’s operating profit by 2025.
  • 09/18/18
    Company

    Audi Denkwerkstatt – Business models of the future

    Thinking beyond the car: The Audi Denkwerkstatt based in Berlin develops business models for premium mobility of the future.
  • 09/17/18
    Audi MediaCenter

    Stream, shop, get informed: Amazon Alexa in the Audi e-tron

    In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary.
  • 09/17/18
    Company

    The e-tron as starting signal: Audi launches e-offensive

    The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron. By 2025 Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide and achieve roughly one-third of its sales with electrified models. The SUVs in this portfolio include the e-tron and the e-tron Sportback debuting in 2019. A series of models with classic body layouts such as Avant and Sportback will also be available. The range will cover every relevant market segment from the compact to the full-size class.
  • 09/13/18
    Company

    Audi e-tron: together with suppliers for more sustainability

    Sustainability counts: Together with its suppliers, Audi is systematically committed to responsible action. To this end, the company has developed a sustainability rating with the aim of protecting the environment and safeguarding social standards. Since April 2017, Audi has audited more than 600 partners at their production sites. At present, there is a particular focus on those suppliers that have been commissioned to supply components for the Audi e-tron. Starting in the fall of 2019, the sustainability rating will be a decisive factor in awarding contracts to suppliers.
  • 09/12/18
    Company

    Mobility without boundaries: Audi e-tron Charging Service completes range of charging options

    The e-tron marks the dawning of a new era for Audi. The brand with the four rings is being transformed from a classic automotive manufacturer into a premium mobility systems supplier. The Audi e-tron Charging Service will be part of a broad-based offering for charging and provides Europe-wide access to the public charging infrastructure. Audi’s proprietary charging card brings together over 72,000 charging points operated by 220 providers, for unlimited, trouble-free electric mobility.
  • 09/11/18
    Company

    First SUV from Győr: start of production of the Audi Q3 at Audi Hungaria

    The first Audi Q3 of the second model generation drove off the assembly line at Audi Hungaria today: The color of the first premium compact SUV from Győr is Turbo Blue. Audi offers the new Q3 with four different engines: three gasoline engines and one diesel in combination with front-wheel or quattro drive.
  • 09/11/18
    Company

    Audi develops digital learning ecosystem

    Audi is testing the learning of the future. On floor space of approximately 500 square meters, the car manufacturer is trying out the infrastructure for new training formats in the company’s own Audi Academy. Nowadays, this includes software labs as well as self-learning rooms and labs for virtual reality or 3D printing. These are key components for the digital learning ecosystem in which Audi plans to train its employees in the future.
  • 09/10/18
    Company

    Audi continues to grow in August

    The Audi brand beat its 2017 results by 10.9 percent in August with around 153,900 premium automobiles sold. Among the core regions the number of deliveries grew most strongly in Europe (+21.5%). Here the deliveries of models in stock as part of the switch to WLTP and model changeovers continued to have a positive effect on the sales figures. North America (+5.1%) and China (+6.0%) also saw positive growth in the past month. Audi delivered more than 1,268,550 automobiles to customers (+5.5%) since January.
  • 09/03/18
    Company

    Start of production of the Audi e-tron

    Audi starts into the future: This Monday, Audi Brussels begins mass production of the Audi e-tron. The brand’s first all-electric SUV has a range suitable for everyday use. With a charging capacity of up to 150 kW at quick-charging stations, it is ready for the next long-distance stage in about 30 minutes. Audi will present the unveiled electric car for the first time at its world premiere in San Francisco on September 17.
  • 08/30/18
    Company

    Audi training in 2018: focus on electric mobility and digitalization

    Approximately 830 young people will start their apprenticeships or dual courses of study at Audi in Ingolstadt and Neckarsulm in September 2018. By training its own next generation of employees to a high standard, the company ensures the long-term competitiveness of its sites in Germany. The focus is increasingly on electric mobility and digitalization.
  • 08/30/18
    Company

    Pioneering work: Audi México produces completely without wastewater

    Audi is the world’s first premium manufacturer to produce automobiles completely free of wastewater. At its site in San José Chiapa, Mexico, the company is using a new water treatment process that collects 100 percent of the wastewater produced there, purifies it and feeds large volumes of clean water back into the plant’s water supply system. In this way, Audi México ensures the sustainable use of the water as a resource and minimizes the environmental impact of its car production.
  • 08/22/18
    Company

    Mobility network expands: Audi on demand launched in the UK

    Following on from Asia, Audi is now expanding its flexible mobility service to include Europe: Audi on demand arrived in the UK, with locations in Manchester, Edinburgh and Glasgow. For the first time in Europe, dealers now act as the point of contact for Audi on demand customers. Audi plans to extend the concept to other locations in the UK by the end of the year.
  • 08/20/18
    Models

    Audi’s new full-size class – with the market introduction of the Q8 now complete

    The new Audi Q8 (combined fuel consumption in l/100 km: 6.8 – 6.6*; combined CO2 emissions in g/km: 179 – 172*) delivers its very own interpretation of a large four-door SUV coupé with its striking design and excellent adaptability. Together with the Audi A8, the Audi A7 Sportback and the Audi A6, it constitutes the new full-size class in the brand’s product portfolio. With their extensive package of innovative technologies, the full-size models once again underscore “Vorsprung durch Technik” and offer customers a great deal of utility value.
  • 08/11/18
    Company

    Audi City

    Audi City points the way in the future of premium car sales: This physical cyberstore presents Audi’s entire model range using virtual technology throughout, and offers top caliber personal advice and service. The showroom concept therefore blends digital innovation with the strengths of the physical dealership, and acts as the main innovation lab for digitally connected sales activities at Audi. At the forefront of developments in this pioneering field, the Company opened the first Audi City in 2012 and has since been gradually refining the successful formula.
  • 08/09/18
    Company

    Audi increases deliveries by 7.0 percent in July

    AUDI AG delivered around 165,350 premium automobiles to customers in July, a year-on-year increase of 7.0 percent. The three core markets performed positively: Compared with July 2017, demand in China rose 3.8 percent, in the United States 2.1 percent and in Germany 37.5 percent. In the home continent as a whole, extraordinary effects are having a positive impact on business. Cumulative worldwide sales total around 1,114,650 units (+4.8%).
  • 08/03/18
    Company

    Audi achieves solid financials in first half of the year and anticipates growing challenges

    In the first half of 2018, the Audi Group increased its revenue to €31.2 billion and its operating profit to €2.8 billion. The Four Rings’ operating return on sales followed a stable development and amounted to 8.9 percent, as in the first half of last year. As forecast in the annual report, the company expects significant fluctuations of its key financials and volume figures during 2018. Following an increase in deliveries to customers of 4.5 percent in the first half of this year, there will be an increasingly negative impact in the second half of the year from the changeover to the WLTP test cycle and the most comprehensive transformation of the model portfolio in Audi’s history. Positive effects will result from the systematic implementation of the Audi transformation plan that was started at the beginning of the year.
  • 08/02/18
    Company

    Audi and Ericsson to pioneer 5G for automotive manufacturing

    Premium automobile manufacturer Audi and 5G innovation leader Ericsson (NASDAQ: ERIC) are announcing plans to pioneer the use of 5G technology for automotive production. At Audi’s headquarters in Ingolstadt, Germany, the two companies agreed on a range of activities exploring the potential of 5G as a future-proof communication technology that can meet the high demands of automotive production. Audi and Ericsson have signed a Memorandum of Understanding (MoU) and in the coming months, experts from both companies will run field tests in a technical center at the “Audi Production Lab” in Gaimersheim, Germany.
  • 08/01/18
    Company

    Audi at Formula Student Germany: at race speed towards the future

    The mobility of the future is electric and automated. That trend is also reflected in this year’s Formula Student Germany (FSG) event in Hockenheim. Audi’s focus there will be solely on the “Electric” and “Driverless” categories. On August 6, three teams of students will be out to collect points for the brand with the Four Rings, in the disciplines of costs and manufacturing, engineering design, energy efficiency and acceleration, among others. The young design engineers will meet 3,500 other young scientists from 23 nations.
  • 08/01/18
    Company

    Audi China prepares change in top management

    Thomas Owsianski is to take up the position of President of Audi China during the fourth quarter of 2018 as successor to Joachim Wedler, and will already be joining the top management team at Audi China from August 1, 2018. The 51-year-old manager was latterly Vice President Sales and Marketing of Volkswagen do Brasil Ltda. and, as First Executive Vice President, responsible for the Volkswagen brand in the South America region. Audi China President Joachim Wedler will be retiring in the fourth quarter after a successful career with the Audi Group spanning 34 years.
  • 07/24/18
    Company

    New era: Audi Hungaria starts series production of electric motors

    A new era is starting at Audi Hungaria. On Tuesday, series production of electric motors officially started in Győr. In the context of the symbolic act, the production plant was put into operation by Péter Szijjártó, Minister for Foreign Trade and Foreign Affairs, Peter Kössler, Board of Management Member for Production and Logistics at AUDI AG, and Achim Heinfling, Managing Director of AUDI HUNGARIA Zrt. The electric motors are produced on floor space of 8,500 square meters with an innovative production concept: modular assembly. The company has invested a double digit million amount to set up the motor production facility. Approximately 100 people are employed in this new area at present.
  • 07/24/18
    Company

    Audi launches new 3D configuration

    Audi is the first automobile manufacturer to use 3D visualization in its product configurator. Rather than the static images used in the past, customers now experience for the first time a 360 degree view of an animated vehicle in real time, directly via the Audi website. The application is launching in Germany and 24 additional countries worldwide.
  • 07/17/18
    Models

    AUDI AG: North American government agencies approve technical solutions for diesel automobiles

    Almost three years on from the start of the diesel crisis, Audi can offer a specific solution for all its diesel engines in the United States and Canada. The responsible approval authorities have now cleared the proposed package of measures for the last of five engine generations.
  • 07/13/18
    Company

    Automobili Lamborghini continues growth with new half-year sales record

    Automobili Lamborghini S.p.A. reports another increase in worldwide deliveries. In the first six months (January 1 to June 30) of the current Fiscal Year 2018 the Italian super sports car maker delivered a total of 2,327 cars to customers around the world. Compared to the same period in the previous year this is an increase of 11%. These figures mark another record and even surpass the full year sales numbers of only five years ago.
  • 07/10/18
    Company

    Audi sales grow by 4.5 percent in the first half of the year

    AUDI AG delivered around 164,000 premium automobiles to customers in June. As such, sales were down 3.8 percent on the strong result of the same period last year. In the United States, sales of the Four Rings were up 0.3 percent, on a par with the prior-year level. As a result, Audi of America achieved its 90th consecutive record-breaking month. In China, deliveries failed to reach the record-breaking level from 2017 (-7.2%) due to the announced tariff reductions. In Europe too, Audi sales were down 1.8 percent on last year. Worldwide and across all Audi models, deliveries increased by 4.5 percent since the start of the year. Cumulative sales total around 949,300 units.
  • 07/10/18
    Company

    Audi and Huawei sign memorandum of understanding for strategic cooperation

    Audi has gained a strong partner for the development of intelligent connected vehicles. The automobile manufacturer signed a memorandum of understanding for a strategic cooperation with the Chinese information and telecommunications corporation Huawei in Berlin today. The agreement forms part of a broad-based partnership between companies in the two countries initiated by Chinese Premier Li Keqiang and German Chancellor Angela Merkel.
  • 07/05/18
    Models

    Audi concludes analyses of its V TDI engines

    In the course of addressing the diesel crisis, AUDI AG has reached an important milepost: As announced in advance, following the conclusion of internal technical analyses of all its V TDI engines the Company today passed on its essential findings to the German Federal Motor Vehicle Transport Authority (Kraftfahrt-Bundesamt, KBA) as the responsible authority. The details will be discussed over the coming weeks. Today, the focus was on current models with third-generation V6 TDI engines. There were no findings at all after the latest technical analyses, which included the new full-size category comprising the Audi A8, Audi A7 Sportback, Audi A6 and A6 Avant as well as the new Audi Q8. The Company has examined around 700 variants since 2016.
  • 07/04/18
    Company

    Audi Environmental Foundation turns plastic waste into recreation areas

    Together with project partner Recycled Island Foundation, the Audi Environmental Foundation opened a floating park in the Rotterdam port of Rijnhaven on Wednesday. To create the park, the project partner filtered plastic waste out of the New Meuse River with the aid of specially designed collecting basins. The waste was then sorted and made into floating plastic islands. The landscaped islands now serve as recreation areas for port visitors and residents.
  • 07/03/18
    Company

    Audi Environmental Foundation supports drone flights to measure and conserve mixed orchards

    Starting today, individual drones will fly at regular intervals over the mixed orchards of the district of Bad Schönborn. Their job is to act as nature conservationists. The drones are controlled by geographers of Heidelberg University of Education. They then evaluate the images scientifically using innovative geo-technology in order to develop recommendations for the care of the orchards. This ensures the long-term diversity of the fruit population of the Baden-Württemberg district and protects the habitat of native animals. 
  • 06/29/18
    Company

    Dirk Arnold is new Head of Audi Communications

    Dirk Arnold has been appointed Head of Communications at AUDI AG effective July 1. The 52-year-old succeeds to Toni Melfi, who is taking on a different activity within AUDI AG. 
  • 06/29/18
    Company

    Contrasting paintwork in just one spray process: Audi tests overspray free painting

    Two colors, one process: Audi is expanding the spectrum of its painting methods with the addition of overspray‑free painting. This technology allows specific surfaces of a car body to be painted in a different color – all in one spraying process. This is economical and very resource friendly. In a pilot paint shop at the plant in Ingolstadt, Audi is testing a method that is unique in the industry with car roofs in contrasting black. 
  • 06/26/18
    Models

    Approval authority German Federal Motor Transport Authority (KBA) at Audi in Ingolstadt

    The German Federal Motor Vehicle Transport Authority (KBA) will be fact finding about the current state of clarification of the diesel crisis directly at Audi on Wednesday, June 27. Besides the software modifications, the main focus will be on the new, optimized processes which are required on the way to achieving the general operating permit. The carmaker has been presenting its results to the KBA for many months in regular meetings and has at the same time also reported irregularities. Now the processes as a whole are to be tested at an on-site meeting.
  • 06/23/18
    Company

    Short film: Audi welcomes Saudi Arabian women as they take the wheel

    It’s a new era for women in Saudi Arabia: From now on they can also get a driver’s license and drive a car. Audi has dedicated a short film of its own to the new group of female customers and will show it on its social media channels.
  • 06/20/18
    Culture and Trends

    Audi supports air-taxi project in Ingolstadt

    Audi is shaping mobility in the third dimension. A letter of intent was signed on this subject with partners from the fields of politics and industry in the Federal Chancellery in Berlin on Wednesday afternoon. Bram Schot, interim CEO and Member of the Board of Management for Sales and Marketing at AUDI AG, announced the start of the Urban Air Mobility project in Ingolstadt together with Federal Minister of Transport Andreas Scheuer, Minister of State for Digital Affairs Dorothee Bär, Airbus CTO Grazia Vittadini, Mayor of Ingolstadt Dr. Christian Lösel and other representatives of politics and business. The goal of the joint EU project is to be a model for air-taxi test operation in the Ingolstadt region. 
  • 06/20/18
    Company

    Audi and Hyundai intend cooperation on the development of fuel cell technology

    AUDI AG and Hyundai Motor Group are driving the development of fuel cell technology. The two companies plan to cross-license patents and grant access to non-competitive components. The agreement is currently subject to approval from the applicable regulatory authorities. Through their collaboration, both partners aim to bring the fuel cell to volume production maturity more quickly and more efficiently. Audi and Hyundai are also exploring more far-reaching collaboration on the development of this sustainable technology. 
  • 06/19/18
    Company

    Abraham Schot takes over as interim Chairman of the Board of Management of Audi with immediate effect

    The Supervisory Board of AUDI AG has decided to transfer the duties of the Board of Management Chairman to Abraham Schot on a temporary basis with immediate effect.
  • 06/15/18
    Company

    Audi Virtual Training: New gamification learning concept in the digital car dealership

    Gain experience the fun way: In Audi Virtual Training, service and dealership employees practice optimal behavior in customer contact. During the two-hour training session, they are confronted in the virtual dealership by demanding customers, surprising reactions and complex situations. Audi is a pioneer in the automotive trade when it comes to virtual training. Around 570 partner businesses in Germany already make use of the training program. 
  • 06/14/18
    Company

    IN-Campus GmbH: Audi and the city of Ingolstadt remediate refinery site for technology park

    Remediation of the IN-Campus site is well underway: Specialized teams are working on behalf of IN-Campus GmbH, a joint venture between AUDI AG and the city of Ingolstadt, to pave the way for a new, state-of-the-art business and industrial park by the end of 2022. Together they are recycling and remediating an abandoned 75-hectare industrial site in the east of Ingolstadt. It is one of the largest remediation projects currently underway in Germany. 
  • 06/13/18
    Technology

    Audi connects the electric car with the house

    Audi is taking the idea of electric mobility beyond the automobile in offering its customers a tailormade system offering. To that end, the brand is teaming up with two new partners to connect its electric model Audi e-tron with the user’s home infrastructure. Intelligent interaction with home energy management systems from SMA Solar Technology and the Hager Group enables cost-optimized charging – including using sustainable photovoltaic power if desired.
  • 06/12/18
    Company

    Audi A8 most innovative model of 2018

    Award-winning: The Audi A8 is the most innovative model of the year 2018 and Audi is the most innovative premium brand in the “Autonomous driving and safety” category. The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, who together present the “Automotive Innovations Award,” reached this verdict.
  • 06/11/18
    Company

    Audi sales in May up slightly year-on-year

    AUDI AG delivered around 160,600 premium automobiles to customers worldwide in May. This means that sales are up slightly by 0.7 percent year-on-year. Global deliveries since the start of the year of around 785,300 units were up 6.4 percent on the 2017 figure. Audi generated further growth in China (+7.7%), Asia-Pacific region (+9.3%) and North America (+1.6%) in May. In Europe, around 72,150 units represent a fall of 5.2 percent. With more than 287,000 SUV models sold in the year to date, the Q family continues to provide important momentum.
  • 06/07/18
    Company

    Audi expands mobility network in Asia

    The mobility offering of the four rings continues to grow: With the opening of a new location in Tokyo, Audi on demand is now also available in Japan. In Hong Kong, three further mobility hubs extend the offering. The premium brand also offers its mobility services in Beijing, San Francisco, Singapore and Munich.
  • 06/06/18
    Company

    Ninth victory in a row: Audi 2.5 TFSI engine named “Engine of the Year” once again

    Audi continues its winning streak at the “International Engine of the Year Awards”: For the ninth time in a row, the jury selected the brand’s 2.5 TFSI as the best engine in the 2 to 2.5-liter category. Its 294 kW (400 hp) makes it the most powerful series-production five-cylinder on the global market.
  • 06/04/18
    Company

    “Diversity Day 2018” – diversity of the Four Rings

    The Four Rings are colorful: Audi is highlighting its great diversity at its nationwide “Diversity Day 2018” on June 5. All employees can participate who want to break down stereotypes and highlight what people have in common. Several Audi networks have issued invitations to join a dialog. The company is also presenting targeted activities in the area of inclusion to its employees. Audi is carrying out “Diversity Day 2018” together with a total of 350 partner organizations and companies. 
  • 05/15/18
    Company

    New engine family at Audi Hungaria

    Series production of the first three-cylinder engine starts today at Audi Hungaria. The 1.0-liter gasoline engine delivering 63 and 85 kW (86 and 116 hp) is efficient and powerful.
  • 05/14/18
    Company

    Audi Convention sensitizes leaders to integrity, culture and compliance

    “Embrace our values. Take a stand.” – this was the theme of a four-week, internal event series at Audi revolving around integrity, culture and compliance. During the Audi Convention, around 3,400 Audi managers and works council members at the brand’s German sites dealt intensively with these three key topics. The Audi Convention represents an important pillar in the successful cultural change of the company.
  • 05/09/18
    Company

    Year of new departures: Audi informs its shareholders about the company’s transformation

    New production launches every three weeks, new segments and drive technologies, new organizational structures: Audi has started an extremely eventful and ambitious year. At this Wednesday’s 129th Annual General Meeting in Ingolstadt, the Board of Management informs the shareholders about the current course of business, the model and technology initiative, and the objectives of the Action and Transformation Plan as an enabler for the strategy “Audi.Vorsprung.2025.”
  • 05/09/18
    Company

    Audi fleshes out its corporate strategy and plans to sell 800,000 electrified cars in 2025

    Audi aims to sell approximately 800,000 fully electric cars and plug-in hybrids in the year 2025. At this Wednesday’s Annual General Meeting of AUDI AG, the Board of Management presents the updated “Audi.Vorsprung.2025.” strategy. To enable about every third customer to decide in favor of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then – most of them are to be fully electric, with a smaller proportion as plug-in hybrids.
  • 05/08/18
    Company

    Audi reports engine-management irregularities with V6 TDI version of A6/A7, generation C7

    In the context of internal investigations of the diesel issue, Audi has discovered irregularities in the engine-management software of V6 diesel engines of Gen2 evo (200 kW). These engines are used in A6 and A7 models of generation C7, which are now being phased out. The Federal Motor Transport Authority in Germany and the vehicle registration authority in Luxembourg have been informed and deliveries of these cars to retailers have been stopped. The irregularities are to be discussed in detail with the registration authorities in the next series of discussions. The monitor at the VW Group has also been informed about this situation.
  • 05/08/18
    Company

    Audi starts second quarter with sales growth

    AUDI AG delivered around 160,900 premium cars in April. Global sales increased by 3.1 percent. Customers took delivery of around 624,650 units across all models since January, an increase of 8.0 percent. As such, the Four Rings once again beat its previous record-breaking figure, achieving the strongest demand in Audi history on a cumulative basis. In the core regions dealers in Europe reporting 4.1 percent fewer deliveries in the past month than in April 2017. By contrast, sales increased above average in North America (+3.9%) and China (+13.5%).
  • 04/27/18
    Company

    Audi starts challenging year with successful first quarter

    In the first quarter of 2018, the Audi Group surpassed its revenue and operating profit of the prior-year period. The operating return on sales of 8.5 percent was once again within the strategic target corridor. This year, the brand with the Four Rings will launch more new models than ever before in the company’s history, including the first fully electric Audi as a volume model. In addition to the management of model launches and phase-outs in the context of the Audi model initiative, which will be particularly intensive in the second half of the year, challenges arise from new industry-wide homologation requirements.
  • 04/12/18
    Company

    Audi Supervisory Board election results

    Over 130 delegates from across Germany elected the employee representatives on the Supervisory Board of AUDI AG on Thursday in Ingolstadt. All representatives elected to the Supervisory Board were candidates on the IG Metall trade union list.
  • 04/09/18
    Audi MediaCenter

    More than 463,000 deliveries worldwide: Audi sets new record for first quarter

    New record-breaking figure for the Four Rings: Audi concluded its best first quarter in the company’s history. Between January and March the company sold around 463,800 automobiles worldwide, 9.8 percent more than in the same quarter last year. In particular, the high demand in China (+41.9%) and North America (+10.2%) drove growth in the first three months. In Europe, however, sales since January came in below the record-breaking level from 2017, down 4.7 percent. In March, the company delivered around 183,750 premium automobiles (+6.0%) worldwide.
  • 03/29/18
    Company

    Future offer for diesel drivers: Audi extends environmental trade-in bonus and gives “return promise”*

    Audi is continuing its support for switching to more environmentally friendly Euro 6 diesel engines in the second quarter. Customers who switch from their previous diesel vehicle with Euro 1 to Euro 4 emissions standards will receive a price advantage on their new car. Depending on the model, this is staggered and amounts to between EUR 3,000 and 10,000. In addition, Audi Leasing’s new-car customers will receive the “Audi return promise”*: They can terminate their leasing contract prematurely under certain circumstances in the event of driving bans in municipalities and cities.
  • 03/23/18
    Company

    Auto Bild readers affirm: Audi is the leading brand for quality

    With eight first place finishes in 14 categories, Audi dominated the quality ratings in Auto Bild magazine’s “Best Brands in All Classes” reader survey. No brand performed better in the core criteria of the image survey, with more than 70,000 readers participating.
  • 03/15/18
    Company

    Audi achieves robust performance in a challenging financial year 2017 and accelerates business transformation

    The Audi Group increased its revenue and earnings under difficult conditions in 2017. For the first time, revenue surpassed the mark of €60 billion, thus more than doubling over the past eight years. With an operating profit of €5.1 billion before special items, the corresponding operating return on sales of 8.4 percent is within the target corridor. With the inclusion of business in China, which is presented under financial result, the operating margin would be one percentage point higher. As a result of updated measurement assumptions for the settlement agreements relating to the V6 3.0 TDI diesel issue in North America, Audi recognized additional provisions of €387 million in 2017. After these special items, operating profit amounted to €4.7 billion and the operating return on sales was 7.8 percent. In 2018, Audi will launch more new models than ever before and will enter the age of electric mobility. In view of the ambitious management of multiple model launches and phase-outs, the company anticipates another challenging year, before the model initiative should have a sustained positive impact on deliveries and earnings from 2019 onwards. Audi is investing massively in the future and is applying a comprehensive program of measures to pave the way for the profitable restructuring of its business model in line with the “Audi. Vorsprung. 2025” strategy.
  • 03/15/18
    Company

    Ducati Group: Growing sales, turnover and results

    Ducati closes 2017 with convincing results, prolonging the trend of constant growth that has characterised the Bologna-based motorcycle manufacturer's last eight years. 55,871 motorcycles were delivered to customers all over the world (+0.8% vs. 2016), despite the global market for motorcycles bigger than 500 cc actually shrinking by 3.5%. By the end of 2017 turnover had reached € 736 million, representing another step forward in a growth trend that has seen sales increase by nearly 30% over the last five years. The operating result was € 51 million (2016: € 51 million) with an operating margin of 7%.
  • 03/15/18
    Company

    Automobili Lamborghini crosses billion Euro turnover threshold

    In Fiscal Year 2017 (31.12.2017), Automobili Lamborghini S.p.A. achieved new historic landmarks. The Italian super sports car brand from Sant’Agata Bolognese increased worldwide sales by ten percent from 3,457 to 3,815 units. Thus, sales grew for the seventh consecutive year and almost tripled since 2010 (1,302 units).
  • 03/13/18
    Company

    Audi profit-sharing bonus increases to €4,770

    Audi is ensuring that its employees participate in the company’s success: A skilled worker at AUDI AG will receive a profit-sharing bonus of €4,770 for the 2017 financial year. The amount for this group of employees last year was €3,150. The company will pay out the bonuses to the eligible employees in Germany paid according to wage-bargaining agreements with the wages for May.
  • 03/12/18
    Company

    Audi sales continued to grow in February

    In February the brand with the Four Rings handed over around 130,950 premium automobiles worldwide, up 4.6 percent year-on-year. China (+22.4%) and North America (+13.1%) once again substantially boosted sales. With the new Audi A6 which just was unveiled at the Geneva Motor Show, Audi is entering the next phase of the model initiative. Worldwide the Audi Q5 (+26.8%) and Audi’s latest SUV, the Q2 (+38.9%) substantially drove demand. All the Q models account for 37 percent of Audi’s global sales.
  • 03/12/18
    Company

    Audi Brussels receives certificate for CO2-neutral automobile production

    Audi Brussels has been awarded a "CO2-neutral site" certificate by the Belgian testing company Vinçotte. The site covers all production processes and all other emissions generated at the plant either by renewable energies (approximately 95 percent) or compensates for them with environmental projects (approximately 5 percent). Audi Brussels thus operates the world's first certified CO2-neutral high-volume production plant in the premium segment.
  • 03/09/18
    Audi MediaCenter

    Audi advances e-fuels technology: new “e-benzin” fuel being tested

    Audi is convinced of the potential of the fuels e-gas, “e-benzin” (e-gasoline) and e-diesel and is continuing to pursue its e-fuels strategy. In the case of synthetic Audi “e-benzin” (e-gasoline), the Ingolstadt company has now achieved an important intermediate goal. Together with their development partners, they have for the first time produced a sufficient quantity of regeneratively produced fuel for initial engine tests.
  • 03/09/18
    Company

    Save the date: Live streaming of the Audi Annual Press Conference

    At the Annual Press Conference on Thursday, March 15, AUDI AG will present its annual balance sheet and a roadmap for the future. Viewers can watch the event live worldwide starting at 10:00 a.m. (CET) on www.audimedia.tv.
  • 03/07/18
    Company

    Audi restructures business in China with FAW

    Audi, together with partner FAW, is realizing essential steps of the joint 10-year business plan in China. Today, FAW and Audi signed memoranda of understanding for the creation of two new companies for sales as well as mobility and digital services. With these measures, the partners will fundamentally restructure their business in China.
  • 03/01/18
    Models

    Audi top brand in DEKRA Used Car Report 2018

    Audi has five class winners in the DEKRA Used Car Report 2018 and also defends the overall title with the Audi A6. The premium brand is thus the most successful carmaker in this year’s evaluation. The mileage-based report provides potential buyers with detailed information about the typical faults of a particular vehicle model and therefore detailed assistance when buying a car.
  • 02/23/18
    Company

    Nomination of Marianne Heiß as a member of the Supervisory Board of AUDI AG

    Business executive Marianne Heiß is to strengthen the Supervisory Board of AUDI AG. A proposal to that effect is to be made to the shareholders at the company’s Annual General Meeting to be held in Ingolstadt on May 9, 2018. Ms. Heiß is to succeed to Mr. Helmut Aurenz, who has been a member of the Supervisory Board since 1993.
  • 02/22/18
    Company

    Audi tests “virtual reality holodeck” for faster product development

    Audi is now testing a so-called virtual-reality holodeck for assessing the design of new car models. This technology creates a walkable, virtual environment with a three-dimensional image of a car. That allows development engineers and production experts to gain a realist overall impression of a new model and its proportions at an early stage. In this way, Audi can reduce the number of complex physical test models, thus saving development time and costs.
  • 02/19/18
    Company

    Audi Hungaria: anniversary year kicks off with projects for the future

    Audi Hungaria enters its anniversary year: Audi officially established the company in Győr exactly 25 years ago, on February 18, 1993. Audi Hungaria has been a success story ever since, and will be adding to its roll call of achievements this year. At the Anniversary Press Conference Péter Szijjártó, Minister of Foreign Affairs and Trade, and Achim Heinfling, Chairman of the Board of Management of AUDI HUNGARIA Zrt., paid tribute to the carmaker’s accomplishments in Hungary.
  • 02/15/18
    Company

    Audi Environmental Foundation supports young researchers: award for contributions to resource management

    The Audi Environmental Foundation and the Technical University of Munich (TUM) have recognized the master’s degree theses of two young scientists with the “Sustainable Resource Management Award.” The SRM Award brings prize money of 1,500 euros and has been awarded to TUM graduates of the Sustainable Resource Management course of study for the seventh time. It particularly recognizes environmentally friendly and sustainable ideas. Prizewinner Daniela Angelova developed concepts for future-oriented urban development and Diana Young developed approaches for more efficient biogas plants.
  • 02/13/18
    Company

    Italdesign celebrates its 50th anniversary

    Today, Italdesign officially launches the year celebrating the fiftieth anniversary since its foundation. The brainchild of Giorgetto Giugiaro and Aldo Mantovani was formed in Turin in 1968 as a Design, Engineering and Prototyping service company for the automotive world. During this half-century Italdesign has always been one step ahead of market changes and has continued to invest in R&D, technologies, infrastructures and, above all, in people, maintaining its role as a major player in the mobility world.
  • 02/09/18
    Company

    China and North America substantially boost Audi sales in January

    Audi kicked off 2018 with substantial sales growth. In January, the brand delivered around 149,100 premium automobiles to customers worldwide, up 20.3 percent year-on-year. A sharp increase in China (+73.0%) in particular was a key factor, contrasting with the slowdown in sales a year ago as the company negotiated with its local partners. The brand with the four rings also again clearly increased sales in North America (+9.8%). In Europe (-2.2%), sales in January were, however, slightly below the record-breaking level from 2017.
  • 01/26/18
    Company

    Erik Prieels is the new Director General for Human Resources at Audi Brussels

    There has been a change in management at AUDI BRUSSELS S.A./N.V.: Erik Prieels took over as Director General for Human Resources on January 1, 2018. The 52-year-old was previously Head of Human Resources at Audi Brussels. He succeeds Thomas Neuhaus, who is returning to Ingolstadt after two years as a member of the Audi Brussels management and is assuming a new management position there.
  • 01/19/18
    Audi MediaCenter

    Good ideas from employees: AUDI AG saves approximately €108.6 million in 2017

    Record results for the Audi Ideas Program: AUDI AG accepted and implemented approximately 15,000 suggestions for improvements from employees in 2017. This led to savings for the automobile manufacturer at its plants in Ingolstadt and Neckarsulm of approximately €108.6 million last year, which is 23.4 percent more than in the previous year.
  • 01/19/18
    Technology

    Audi Smart Energy Network pilot project: eco-electricity intelligently managed

    Automobile, home and power supply combined to form an intelligent energy network: In a pilot project the Audi Smart Energy Network for the first time interacts with the power grid. This marks a major advance for grid stability.
  • 01/15/18
    Company

    Automobili Lamborghini achieves another record year: 3,815 cars delivered to customers in 2017

    In Fiscal Year 2017 (1 Jan - 31 Dec), Automobili Lamborghini S.p.A. set another historic sales record. With 3,815 cars delivered to customers around the world, the Italian super sports car producer continues its global growth for the seventh consecutive year.
  • 01/12/18
    Company

    Ducati closes 2017 positively and continues to grow

    Ducati Motor Holding continues to grow. In 2017 the Bologna-based bike manufacturer delivered 55,871 bikes to customers worldwide, strengthening the success of the previous year (55,451) and continuing the upward trend that has been a stable company characteristic for eight years.

Management of the Board

08/28/17
Company

Audi appoints four new Board of Management members

There is to be a new composition of the Board of Management of AUDI AG as of September 1. The area of Finance, IT and Integrity will be the responsibility of Alexander Seitz and the area of Marketing and Sales will be headed by Bram Schot. Wendelin Göbel will be in charge of Human Resources and Organization and Peter Kössler will be responsible for Production and Logistics. Matthias Müller and Rupert Stadler see the change at the top as creating the right conditions for the company’s future success. General Works Council Chairman Peter Mosch emphasized that the transformation at Audi should be shaped so that both business success and the interests of the workforce are sustainably balanced.
05/17/17
Company

Audi Supervisory Board reappoints CEO Rupert Stadler for another five years

In its regular meeting this Wednesday, the Supervisory Board of AUDI AG confirmed the appointment of Rupert Stadler as Chairman of the Board of Management for another five years. The Supervisory Board also decided to upgrade and expand the area of responsibility for integrity. The Chief Compliance Officer is to report directly to CFO Axel Strotbek.
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