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Company

The Audi Forum Ingolstadt

Audi stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Founded in 1899 as Horch & Cie. Motorwagen-Werke by August Horch, today the company is among the world’s leading producers of premium cars. The company’s innovation capability is one reason behind its success. Audi has always had a tradition of making automotive history: from quattro permanent all-wheel drive, through lightweight construction based on the aluminum Audi Space Frame, to present-day models capable of automated driving. The first all-electric series-production Audi e-tron has been officially in production at Audi Brussels since September 2018 – on the world’s first carbon-neutral volume automotive production line in the premium segment. Audi believes sustainable action starts with the procurement process and extends right up to the recycling of the vehicle. The company is active in more than 100 markets worldwide and is growing continuously. In 2017 the Audi Group delivered 1,878,100 Audi brand cars to customers. The company currently employs 90,000 people worldwide, of which over 60,000 are employed at the German sites in Ingolstadt and Neckarsulm.

Press folders

  • 05/09/18
    Company

    Annual General Meeting 2018

    At the AUDI AG Annual General Meeting, the Board of Management explains the key figures of the previous fiscal year and informs the shareholders about current developments at the company. We make all the important information about the annual meeting of AUDI AG shareholders available to you in this area.
  • 03/15/18
    Company

    Annual Press Conference of AUDI AG 2018

    On the occasion of its Annual Press Conference on March 15, 2018 in Ingolstadt, AUDI AG presented the key figures for the year 2017 and provided an outlook for the year 2017. The press conference was live-streamed. Following the speeches of the Board Members, Audi broadcasted the Q&A session.
  • 11/22/17
    Audi MediaCenter

    Tech Day Quality

    Quality is a core competence of the brand with the four rings. To inspire with quality leadership in the premium segment is Audi’s aspiration with regard to the mobility of the future. Audi customers have expectations for the function, comfort, value and reliability of their cars that are every bit as great as those of people using premium mobility and other services – and that will hold even more true in the future.
  • 07/11/17
    Company

    Audi.Vorsprung.2025

    On the way to becoming the premium digital car company, Audi has launched the biggest transformation in its corporate history. The brand is becoming digital throughout and sustainably economical in order to redefine urban mobility. The Fourth Industrial Revolution is disruptive. Every market player is duty bound to invent something completely new from the ground up. Otherwise, there’s a risk of being left behind by the competition; not least by those who have only recently emerged onto the mobility market with new approaches, services and ideas. Just how inspired Audi is by this challenge can be seen in Barcelona. It reflects the very essence of the company and its employees. Vorsprung is in Audi’s DNA – it describes the approach that the company has always taken when driving forward its activities. An approach that Audi will also continue to pursue in the future, ensuring customers are offered solutions that create Vorsprung for them too.
  • 05/18/17
    Company

    Annual General Meeting 2017

    At the AUDI AG Annual General Meeting, the Board of Management explains the key figures of the previous fiscal year and informs the shareholders about current developments at the company. We make all the important information about the annual meeting of AUDI AG shareholders available to you in this area.
  • 09/30/16
    Company

    AUDI AG opens automobile plant in Mexico

    A new plant goes online: On September 30, 2016, Audi dedicated its new production site in San José Chiapa, Mexico (state of Puebla) – the 12th plant in the Audi production network. Audi is producing the premium Audi Q5 SUV for the global market on a production site measuring 400 hectares (988.4 acres). This will be the first time the company has produced a model for the global market at a location outside of the European continent. The most advanced production site in the Audi world is also located at the highest elevation of any of the company's sites, at 2,400 meters (7,874.0 ft).
  • 05/02/16
    Company

    Audi Late Light Show

    Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.

Recent Press Releases

  • 02/21/19
    Company
    New

    The new Audi SQ5 TDI: Instant performance thanks to electric powered compressor

    700 Nm (516.3 lb-ft) of torque, output 255 kW (347 hp): The new Audi SQ5 TDI* once again has a powerful V6 engine under the hood, just like its successful predecessor of the first generation. An electric powered compressor ensures that maximum torque is available to the sporty SUV at just above idle; a mild hybrid system further enhances efficiency.
  • 02/21/19
    Company
    New

    Superior driving performance and emotional design: The Audi RS 5 Sportback can now be ordered

    Audi Sport is now accepting orders for the Audi RS 5 Sportback (combined fuel consumption l/100 km: 9.1 (25.8 US mpg); combined CO2 emissions in g/km: 207 – 206 (333.1 – 331.5 g/mi)* in Germany and other European countries. The five-door, high-performance model combines exceptional design and high everyday usability with maximum performance.
  • 02/19/19
    Company

    Audi e-tron extreme: Technology demonstrator on legendary “Streif”

    In late January, Audi sent its first fully electric-powered SUV onto the slopes where the world’s best ski racers battle for victory in the Hahnenkamm Race. The specially equipped Audi e-tron climbed the “Mausefalle” on the legendary “Streif”. With an 85 percent gradient, it is the steepest section of the spectacular downhill course.
  • 02/18/19
    Models

    Two new V6 engines for the Audi Q8

    Audi is expanding the engine line-up for its luxury SUV, the Q8, by adding two V6 engine versions. Beginning now, customers can also order the Q family’s top model with a powerful 3.0 TFSI and an additional variant of the 3.0 TDI.
  • 02/15/19
    Company

    Climate-neutral energy for Audi Hungaria: photovoltaic system on 160,000 square meters

    Together with E.ON, Audi is building a solar energy park on the roofs of the two logistics centers of its plant in Győr covering about 160,000 square meters. This will create Europe’s largest photovoltaic system installed on a building at the Audi Hungaria plant in Győr. It will have a peak output of 12 megawatts. Construction work will start in August 2019 and renewable energy generation will start at the beginning of next year.
  • 02/13/19
    Company

    Baden-Württemberg’s Minister-President Kretschmann test drives an Audi e-tron

    The Audi e-tron in front of the Villa Reitzenstein: Winfried Kretschmann, Minister-President of Germany’s federal state of Baden-Württemberg, and the Audi CEO, Bram Schot, met for an informal exchange of opinions at the headquarters of the state government in Stuttgart. On this occasion, the Chairman of the Audi Board of Management accompanied by Wendelin Göbel, Member of the Board of Management for Human Resources, and Rolf Klotz, Chairman of the Labor Council of the Audi plant in Neckarsulm, handed over the keys of an Audi e-tron, which the Minister-President will test drive.
  • 02/12/19
    Company

    Royal visit to Audi Brussels

    His Majesty the King of Belgium today made an official visit to the Audi plant in Brussels. The reason for the visit is the King’s interest in the company’s dual vocational training system. In Belgium, Audi Brussels is regarded as a pioneer for practical specialist training in the corporate environment. In addition, King Philippe was informed about the first all-electric SUV in the history of Audi. The education ministers from Flanders, the French Community and the Brussels Capital Region – Hilde Crevits, Marie-Martine Schyns and Didier Gosuin – accompanied the head of state on his visit.
  • 02/08/19
    Company

    Audi starts 2019 with around 144,650 automobiles sold

    AUDI AG delivered around 144,650 cars to customers worldwide in January. As such, sales performed positively in the two largest markets. In China the company achieved its best January result in its history, with sales up 5.1 percent to 64,000 units sold. In the German domestic market the Ingolstadt-based carmaker handed over 23,359 cars (+1.5%). Despite the government shutdown, demand in the United States is virtually on par with the strong prior-year level (14,253 sold automobiles, -1.8%). Worldwide deliveries were down 3.0 percent year-on-year due to the decrease of sales in European region.
  • 02/06/19
    Company

    Future solutions for resource management: Audi Environmental Foundation presents awards to young researchers

    The Audi Environmental Foundation has presented two master’s graduates from the Technical University of Munich with the Sustainable Resource Management (SRM) Award. For the eighth time now the Audi Environmental Foundation has honored outstanding master’s theses in the Sustainable Resource Management course of study in this way. This year’s award went to Julia Möbius and Sebastian Heinz. Each of the winners received prize money of 1,500 euros.
  • 02/01/19
    Company

    Audi e-tron Charging Service Goes On-Grid

    The green light has been given for unlimited, trouble-free electric mobility. The Audi e-tron Charging Service is going on-grid in ten markets. The service will be rolled out in a further six markets in the first quarter and expanded in Eastern Europe over the course of the year. When driving abroad, Audi customers can charge their cars according to the local purchasing conditions without any extra costs. To cover individual charging needs, customers can choose from two different tariffs. Providing a premium charging offer, Audi makes 80% of all public charging stations in Europe accessible on the basis of just one contract.
  • 02/01/19
    Company

    Audi saved nearly €110 million with clever employee ideas in 2018

    More efficient through ingenuity: In 2018, Audi employees submitted more than 25,000 ideas, and the company implemented approximately 13,500 suggestions for improvement. Last year, the brand with the Four Rings saved €109.1 million at the Ingolstadt and Neckarsulm sites. Some of this was returned to the employees in the form of bonuses: a total of €8.1 million.
  • 01/29/19
    Technology

    Audi promotes EEBUS Standard for Intelligent Connection of Electric Cars and Buildings

    Audi is actively involved in shaping the digital energy world of the future. The brand with the four rings is involved in the EEBUS initiative to promote networking across manufacturer and industry boundaries. The Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2 - 22.6 (WLTP); 24.6 - 23.7 (NEFZ); CO2 emissions combined in g/km (g/mi): 0) is the first electric car whose charging system uses the new communication standard. At the “Plugfest E-Mobility” at the Audi plant in Brussels, developers are testing cross-industry compatibility before the EEBUS standard for energy communication is introduced in February.
  • 01/28/19
    Company

    Audi expands premium mobility offering in Europe: Audi on demand starts in Spain

    Audi is expanding its premium mobility offering in Europe and is now launching Audi on demand also in Spain. The first service hub has opened on January 21 with a local Audi partner in Barcelona. In this way, the service is increasingly becoming established as a new digital area of business for retailers. The Four Rings will successively expand their network for premium mobility with local sales partners in numerous cities worldwide in 2019.
  • 01/25/19
    Company

    Dialog with researchers into the future at Audi about digitization, dilemmas and diversity

    Audi is to launch a new annual series of public lectures under the heading “Science in Dialogue” on Tuesday, January 29. A total of twelve theme evenings will focus on the most diverse facets of rapid global change. International scientists will provide insights into their research, highlighting both social and technological aspects. Admission is free of charge.
  • 01/23/19
    Company

    Audi e-tron hits Munich Airport with full force

    Audi is preparing a very special showcase for the e-tron prior to its official launch on the German market: The all-electric Audi has landed at Munich Airport in a multi-storey meteorite that covers a 630-square-meter (6,781.3 sq ft) footprint. Until mid-March, visitors and passengers can experience the new model for themselves along with its technology, its service ecosystem and other exciting future projects from Audi in the MAC Forum between Terminal 1 and Terminal 2.
  • 01/23/19
    Company

    Audi expands exchange incentive to the whole of Germany

    Changeover made easy: Audi is supporting the package of measures to improve air quality and is now expanding its exchange incentive to the whole of Germany. Customers who switch from an existing diesel car with the Euro 4 or Euro 5 emissions standard – regardless of model or brand –will benefit from a price incentive for a new or young used Audi car until April 30. The incentive is staggered depending on the model and ranges from €2,000 to €9,000 euros for new cars. In addition, the environmental incentive of up to €10,000 for scrapping Euro 1 to Euro 4 diesel vehicles continues to apply throughout Germany.
  • 01/22/19
    Company

    Audi electrifies the World Economic Forum in Davos

    Sustainable mobility for the World Economic Forum in Davos: As the exclusive shuttle partner, Audi is providing a fleet of 50 Audi e-tron cars for the annual meeting in 2019. The all-electric cars are fully powered by green electricity. And with mobile charging containers, the company is demonstrating a potential application of used batteries from electric cars.
  • 01/21/19
    Company

    Big Data analysis for the beehive: Audi Environmental Foundation sponsors “we4bee”

    The Audi Environmental Foundation and its partner we4bee are launching a research project of the same name to analyze bee behavior. Hundreds of beehives equipped with high-tech sensors transmit enormous amounts of data online about the health status of the bees and environmental influences on the colony. Scientists at the University of Würzburg want to use scientific methods to identify bee behavior and derive conclusions from that information about oncoming environmental events. The application phase for schools and educational institutions to become patrons of the bee colonies runs until February 15.
  • 01/15/19
    Company

    Five years of Audi manufacturing in Münchsmünster

    The Münchsmünster production site close to Ingolstadt has been an important part of the main AUDI AG site since fall 2013: This facility, extending over an area of 54 hectares, makes form-hardened sheet steel elements and diecast aluminum components for lightweight construction using innovative production methods – combining low weight with strength and maximum precision. Key components for models of the Audi, VW, Bentley and Lamborghini brands have been manufactured here for the past five years. The new Audi e-tron equally incorporates chassis modules from Münchsmünster.
  • 01/10/19
    Company

    Record figures take Automobili Lamborghini to a new level: 5,750 cars delivered in 2018

    In Fiscal Year 2018 (1 Jan – 31 Dec), Automobili Lamborghini S.p.A. achieved another historic sales record. With 5,750 cars delivered to customers around the world, +51% over the previous year, the Italian super sports car brand continues its global growth.
  • 01/10/19
    Company

    Audi closes 2018 with around 1,812,500 automobiles sold

    Audi delivered around 1,812,500 automobiles to customers worldwide in 2018, 3.5 percent less than a year ago. In Europe, sales fell 13.6 percent in the past twelve months. On the home continent, Audi had replaced almost a third of its deliveries with important model changeovers for the A1, A6, A7 and Q3 since the start of the year. In China, the Ingolstadt-based carmaker reaffirmed its position as the most successful premium brand for the 30st year in succession. In North America, the company closed the year on a par with the level of last year (-0.9%). Around 154,550 customers worldwide chose an Audi in December, a decrease of 14.3 percent.
  • 01/09/19
    Models

    Compact Premium Sports Car in Top Form: New Audi TTS Available for Order

    Audi is sending the TTS (combined fuel consumption in l/100 km: 7.3 – 7.1* (32.2 – 33.1 US mpg)*; combined CO2 emission in g/km: 166 – 161* (267.2 – 259.1 g/mi)) into the new model year—the compact premium sports car is now available for order. The new seven-speed S tronic, a standard feature, further improves the acceleration values of the Coupé and Roadster. The TTS competition special model presents an especially refined exterior and an exclusive interior.
  • 01/08/19
    Company

    AUDI AG: Hildegard Wortmann to take charge of Sales and Marketing

    Hildegard Wortmann will be in charge of the Sales and Marketing division of AUDI AG latest as of July 1, 2019. She will succeed Bram Schot, who took over as the company’s Chairman of the Board of Management at the beginning of this year. Wortmann has many years of international experience in product management, marketing and brand communication.
  • 12/14/18
    Company

    The Audi e-tron as the solution to the puzzle: a new experience at Munich Airport

    Excitement guaranteed: The new Audi e-tron is now at the heart of a specially developed strategy game at Munich Airport. Customers and other interested parties can playfully explore the first fully electric Audi and the topic of electric mobility in an “Escape Room.” The new event format will be hosted in the rooms of myAudi Sphere until mid-March.
  • 12/12/18
    Company

    Bram Schot to be the new Chairman of the Audi Board of Management

    The Supervisory Board of AUDI AG has appointed Bram Schot as the Chairman of the Board of Management effective January 1, 2019. Schot has headed the company since June 2018 as interim CEO. Schot will continue temporarily to hold Board of Management responsibility for Sales and Marketing from January 1 onwards.
  • 12/11/18
    Company

    Audi in November: Deliveries remain down on last year due to exceptional situation

    Global deliveries of the Four Rings in November fell by 16.7 percent year-on-year to around 132,650 automobiles. In Europe, extraordinary effects due to the switch to the WLTP test cycle along with the challenging phase-in and phase-out scenario as part of the Audi model initiative continue to affect sales. As a result, the company delivered 33.9 percent fewer units in Europe last month than in the same month in 2017. Deliveries from the Ingolstadt-based automaker also fell 9.1 percent in North America on account of imminent model changeovers. By contrast, China continued to grow (+2.7%). Cumulative global sales since January were down 2.4 percent on the corresponding period of 2017 at around 1,657,950 units.
  • 12/10/18
    Company

    Audi extends mobility services in China and strengthens global hub network

    The Audi network for flexible premium mobility is growing: The Four Rings now offers Audi on demand+ at another location in the northwest of Beijing. As such, the company now covers an area of more than 300 square kilometers for its users. For added convenience, customers can alternatively pick up their desired car at the airport in the Chinese capital. Audi also intends to offer the service in Sanya on Hainan Island by late 2018. As a result the company will be increasing its number of locations to 46 this year, bringing the total number of customers to six figures.
  • 12/06/18
    Company

    Next KBA approvals: Audi can recall further diesel models in Germany

    Starting tomorrow, AUDI AG will recall approximately 64,000 further vehicles with V-TDI engines into the workshops. Following the approval of Germany’s Federal Motor Transport Authority (KBA), half of the eight recalls for cars with V-TDI engines will now be implemented. This corresponds to about two thirds of the approximately 151,000 vehicles in Germany covered by the Euro 6 emissions standard.
  • 12/06/18
    Company

    Audi gives starting signal for production in Algeria

    AUDI AG and the longstanding Audi importer SOVAC S.P.A. have today opened the assembly of three models in Algeria. As of now, the Audi A3 Sportback, the A3 Sedan and the Audi Q2 will drive off the assembly line in Relizane, the capital of the province of the same name. Production is initially planned for an annual capacity of approximately 3,000 cars of the Audi brand. The SOVAC Production S.P.A. Algerie plant has been producing Volkswagen Group automobiles since 2017.
  • 12/04/18
    Company

    More performance for the compact sports car: the new Audi TT can be ordered now

    Sharper, more powerful and better equipped: Audi starts advance sales of the upgraded TT series today. 20 years after the series debut of the original TT, the compact sports car now has a tauter exterior design, more powerful engines and a wider range of standard equipment. The limited-edition “TT 20 years” anniversary model (combined fuel consumption in l/100 km: 7.2 – 7.0*; combined CO2 emissions in g/km: 165 – 161*) is a homage to the success story of the Audi TT.
  • 12/04/18
    Company

    Audi Sport drivers club: Exclusive customer program off to successful start

    Audi Sport has already established the Audi Sport drivers club successfully in the German market. In 2019 the exclusive customer program for all R and RS model owners is moving into the next phase: Audi Sport is opening the club to additional markets while expanding the range of benefits to include a members-only Audi Sport online presence. The Audi Sport drivers club offers unique events, such as dynamic driving experiences, tours of Audi production facilities and manufactures, and exclusive insights into the future model lineup.
  • 12/04/18
    Company

    Audi decides on investment program for realignment

    The Audi Group is accelerating its realignment with high investments in future-oriented topics. From 2019 until the end of 2023 alone, the company plans advance expenditure of approximately €14 billion in electric mobility, digitalization and autonomous driving. This includes investments in property, plant and equipment as well as research and development expenditure. Overall, the company’s total projected expenditure for the planning period of the next five years amounts to about €40 billion.
  • 11/29/18
    Company

    “What's up, Audi?” – new YouTube show with news, stories and talk

    Audi Communications is further intensifying its dialog with journalists, influencers and fans of the brand on its “Audi” YouTube channel. Every two weeks, YouTube star Misha Charoudin and Connie Böhm from Audi Communications will present new models, current company topics and interesting guests on “What‘s up, Audi?”
  • 11/19/18
    Company

    30 years of partnership in China: Audi and FAW start a model initiative

    Audi and First Automotive Works (FAW) are celebrating the 30th anniversary of their partnership this Monday. The approximately 650 guests at the anniversary event at the FAW plant in Changchun include representatives of the province of Jilin, of partner FAW, and of the FAW-Volkswagen joint venture, as well as members of the boards of management of Volkswagen AG and AUDI AG. Audi is further expanding its local research and development competencies in order to launch more China-specific model variants and digital services. The first electric car tailored for Chinese customers, the Audi Q2 L e-tron, will already be launched in 2019. Local production of the Audi e-tron will follow in 2020, one year after its market launch in China.
  • 11/15/18
    Company

    Team AlpaKa from the Karlsruhe Research Center for Information Technology clinch the title

    The final of the Audi Autonomous Driving Cup 2018 saw Team AlpaKa fend off the challenge from seven other university teams to win the title. The prize money of 10,000 euros therefore goes to Karlsruhe.
  • 11/12/18
    Models

    Federal Office for Motor Traffic (KBA) approval: Audi to start recall of diesel models in Germany

    On Wednesday Audi will begin the first of eight recalls for cars with V TDI engines in Germany. Following approval by the Federal Office for Motor Traffic (KBA) the company will initially be recalling around 31,200 vehicles to the workshops. In total, around 151,000 midsize and full-size cars in Germany are affected by the eight recall notices.
  • 11/09/18
    Company

    Exceptional situation impacts Audi deliveries also in October

    AUDI AG handed over approximately 117,600 automobiles to customers last month, a decrease of 25.7 percent compared with the prior-year period. In particular the exceptional situation in Europe continued to adversely affect deliveries. On the home continent, the company sold 52.7 percent fewer cars than in October 2017. In China, however, Audi achieved further growth of 5.4 percent last month. In North America, unit sales decreased by 14.9 percent due to upcoming model changes. Worldwide deliveries of 1,525,300 units in the first ten months of the year were at the level of the prior-year period.
  • 11/06/18
    Company

    Audi Autonomous Driving Cup 2018: Eight teams do battle for the title

    Eight university teams will be battling it out in the Audi Autonomous Driving Cup 2018 from November 12 to 14 to present the best autonomous driving car. For the first time, the participants have access to digital HD map material of the entire course. The museum mobile in Audi Forum Ingolstadt will now be hosting the competition for young talents for the fourth time.
  • 11/05/18
    Company

    Audi puts partial matting into volume production

    Audi customers will be able to drive even more individualized cars in the future – thanks to partial matting. With the #2 special edition of the Audi Q2, the brand is now using this innovative painting process for the first time in volume production. A fine beam minimally roughens the top layer of paint and creates a matt image. In this way, lettering, logos or photos can be displayed on the painted sheet metal with pixel accuracy and abrasion resistance. Audi is the first automobile manufacturer to offer its customers this kind of individualization.
  • 10/31/18
    Company

    AUDI AG after three quarters: key financials impacted by extraordinary factors

    The third quarter of this year featured numerous adverse factors for the Audi Group: As expected, restrictions in the sales portfolio caused by the changeover to WLTP had an increasingly negative effect. At the same time, the densely packed program of phase-outs and ramp-ups in connection with the broadest model initiative in Audi’s history reached its peak with high ramp-up costs in the second half of the year. As a result of an administrative order issued by the Munich II Public Prosecutor’s Office imposing a fine in connection with the diesel issue, AUDI AG reports special items of €800 million at the end of the third quarter. At €44.3 billion, the Audi Group’s revenue for the period from January through September reached the previous year’s level. After special items, operating profit for the first nine months amounted to €2.9 billion; adjusted for special items, it was €3.7 billion and thus moderately below the prior-year figure. This results in an operating return on sales before special items of 8.3 percent. The successful joint venture business in China is not included in this figure and is shown in the significantly increased financial result.
  • 10/26/18
    Company

    New power from old cells: Audi and Umicore develop closed loop battery recycling

    Milestone reached: Audi and Umicore have successfully completed phase one of their strategic research cooperation for battery recycling. The two partners are developing a closed loop for components of high-voltage batteries that can be used again and again. Particularly valuable materials are set to become available in a raw materials bank.
  • 10/24/18
    Company

    Fastest model is now even hotter: Extensive update for Audi R8

    “Born on the track, built for the road.” The volume-production model now follows after the world premiere of the R8 LMS GT3 at the 2018 Paris Motor Show. Apart from the sportier design, the Audi R8 Coupé and Spyder have more powerful engines. The models will go on sale in Europe in early 2019.
  • 10/18/18
    Company

    Offer for the future: Audi offers customers a new environmental and exchange incentive

    Offer for the future for diesel drivers: Audi is renewing the fleet of vehicles on the roads and thus supporting the package of measures to improve air quality. Customers who replace their existing diesel vehicle with the Euro 1 to Euro 4 emission standards will receive a price incentive on their new car. This incentive is staggered depending on the model and amounts to between 3,000 and 10,000 euros. Audi is also offering a new exchange incentive for customers in 14 German cities and the neighboring rural districts. It is paid out when a Euro 4 or Euro 5 car is traded in and amounts to up to 9,000 euros.
  • 10/17/18
    Company

    European Dealer Council: Audi and European sales partners shape the retailing of the future

    AUDI AG and the European Dealer Council exchange views on the future business model and discussed growth areas at the conference of the European Dealer Council today (Wednesday). When the new contracts take effect on April 1, 2020, the new AUDI sales strategy will begin, fundamentally changing the sales model and making it fitter for the future. The focus is on online sales, new sales formats and mobility concepts, digital services and the used-car business as potential drivers.
  • 10/16/18
    Company

    Munich II public prosecutor concludes regulatory offences proceedings by issuing administrative order imposing a fine (Bußgeldbescheid) / AUDI AG accepts the fine and, by doing so, admits its responsibility

    The Munich II public prosecutor today issued an administrative order against AUDI AG in its capacity as affected party (Betroffene) pursuant to sections 30 para. 1, 130 para. 1 of the German Act on Regulatory Offences (Ordnungswidrigkeitengesetz – OWiG) in the context of deviations from regulatory requirements in certain V6 and V8 diesel aggregates and diesel vehicles manufactured or distributed by AUDI AG. As a result of the administrative order imposing the fine, the active regulatory offence proceedings conducted by the Munich II public prosecutor against AUDI AG will be finally terminated. Considering these special items the Audi Group will significantly undercut major financial key performance indicators forecasted for the fiscal year 2018.
  • 10/15/18
    Company

    Audi at One Young World Summit 2018: Sustainable ideas for the world of tomorrow

    On its way to a sustainable future worth living, Audi is stopping off at the One Young World Summit 2018 in The Hague together with committed employees and external scholarship holders. From October 17 to 20, the young people there will discuss concepts for improved sustainability, education and environmental protection with a further 1,500 participants from a total of about 200 countries. The Audi Environmental Foundation will later turn selected ideas into reality worldwide.
  • 10/15/18
    Company

    Audi optimizes quality inspections in the press shop with artificial intelligence

    As one of the first automobile manufacturers worldwide, Audi plans to apply machine learning (ML) in series production. The software Audi has developed recognizes and marks the finest cracks in sheet metal parts – automatically, reliably and in a matter of seconds. With this project, Audi is promoting artificial intelligence at the company and revolutionizing the testing process in production.
  • 10/12/18
    Company

    Sustainable aluminum for battery housing of Audi e-tron

    Audi is the first automobile manufacturer worldwide to receive a certificate from the Aluminium Stewardship Initiative (ASI). With the Performance Standard certification, the ASI confirms that Audi meets the ASI requirements for industrial users of aluminum and sustainably designs and manufactures the aluminum components of the battery housing of the Audi e-tron. For the assessment, independent third-party auditors carried out audits at the Audi plants in Győr, Neckarsulm and Brussels. As the next step, Audi intends to ensure the sustainability of these components also in its supply chain. To those ends, the company plans to work specifically with partners that are also certified by the ASI.
  • 10/10/18
    Company

    Audi A1 production starts at SEAT in Martorell

    Production of the Audi A1 is already underway in Martorell. The new sporty compact model is being made exclusively at the SEAT plant and distributed to all the markets where it is sold, making a positive contribution to increasing the factory’s export volume, which is already above 80%.
  • 10/09/18
    Company

    New Audi City Opens in Warsaw

    Audi is taking its showroom concept for premium car sales to the next level: The fifth Audi City worldwide is opening in the heart of the Polish capital. The brand with the four rings is presenting its entire product portfolio to visitors in virtual form and with personal consultation on an area of around 530 m2. At the same time, the latest offering is profiting from the experiences of existing Audi Cities.
  • 10/05/18
    Company

    Exceptional situation in Europe adversely affects AUDI AG deliveries in September

    AUDI AG delivered around 139,150 cars to customers worldwide in September, a decline of 22.0 percent on the 2017 record-breaking figure. Following above-average sales results in Europe over the past two months due to the sell-off of models in stock, the increasingly empty stores and the restrictions in the sales portfolio had an adverse effect on deliveries in September. Last month the company sold 55.5 percent fewer cars in the home continent than a year ago. Audi achieved further growth in China (+12.5%) and North America (+1.2%) in September. Global deliveries since the start of the year of around 1,407,700 units were up 2.0 percent year-on-year.
  • 09/28/18
    Audi MediaCenter

    Hans-Joachim Rothenpieler new Board Member for Technical Development at AUDI AG

    Hans-Joachim Rothenpieler will become the Member of the Board of Management for Technical Development at AUDI AG on 1 November 2018. He is the successor of Peter Mertens, who has held this position since May 1, 2017. Mertens had asked the Audi Supervisory Board to release him from his duties for health reasons.
  • 09/21/18
    Company

    Audi uses modular solution for virtual-reality training

    Planning virtual training courses with almost no programming knowledge. With the so-called Virtual Reality (VR) Software Development Kit (SDK), trainers at Audi with IT experience will design the content of their training courses themselves in the future. Until now, this could be done only by programmers and was very time-consuming and complex. That has all been changed by a newly developed module solution from Audi’s brand logistics. Apprentices at the plant in Ingolstadt are now practicing the “pick-by-light” method for the first time with VR training.
  • 09/20/18
    Company

    Audi celebrates 25-year success story in Hungary

    Audi Hungaria is celebrating its 25th anniversary in 2018. At the anniversary event today, Thursday, Péter Szijjjártó, Hungarian Minister of Foreign Trade and Foreign Affairs, Zsolt Borkai, Lord Mayor of the City of Győr, Bram Schot, Interim Chairman of the Board of Management of AUDI AG, and Achim Heinfling, Managing Director of AUDI HUNGARIA Zrt., paid tribute to their shared successes and Audi’s pioneering role in the Hungarian automotive industry. At this event, the company presented the new Audi Q3 to the Hungarian public for the first time.
  • 09/18/18
    Company

    Audi delivers customized premium services for the sales force of tomorrow

    Audi is taking the next steps on its way to becoming a premium digital car company. The company is using new products and services to make daily mobility simpler and more flexible for its customers and is setting the standards for the user experience. The central access point is the myAudi customer portal, where all digital solutions can be booked, managed and used via an intuitive interface. New digital business models are expected to contribute one billion euro to the company’s operating profit by 2025.
  • 09/18/18
    Company

    Audi Denkwerkstatt – Business models of the future

    Thinking beyond the car: The Audi Denkwerkstatt based in Berlin develops business models for premium mobility of the future.
  • 09/17/18
    Audi MediaCenter

    Stream, shop, get informed: Amazon Alexa in the Audi e-tron

    In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary.
  • 09/17/18
    Company

    The e-tron as starting signal: Audi launches e-offensive

    The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron. By 2025 Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide and achieve roughly one-third of its sales with electrified models. The SUVs in this portfolio include the e-tron and the e-tron Sportback debuting in 2019. A series of models with classic body layouts such as Avant and Sportback will also be available. The range will cover every relevant market segment from the compact to the full-size class.
  • 09/13/18
    Company

    Audi e-tron: together with suppliers for more sustainability

    Sustainability counts: Together with its suppliers, Audi is systematically committed to responsible action. To this end, the company has developed a sustainability rating with the aim of protecting the environment and safeguarding social standards. Since April 2017, Audi has audited more than 600 partners at their production sites. At present, there is a particular focus on those suppliers that have been commissioned to supply components for the Audi e-tron. Starting in the fall of 2019, the sustainability rating will be a decisive factor in awarding contracts to suppliers.
  • 09/12/18
    Company

    Mobility without boundaries: Audi e-tron Charging Service completes range of charging options

    The e-tron marks the dawning of a new era for Audi. The brand with the four rings is being transformed from a classic automotive manufacturer into a premium mobility systems supplier. The Audi e-tron Charging Service will be part of a broad-based offering for charging and provides Europe-wide access to the public charging infrastructure. Audi’s proprietary charging card brings together over 72,000 charging points operated by 220 providers, for unlimited, trouble-free electric mobility.
  • 09/11/18
    Company

    First SUV from Győr: start of production of the Audi Q3 at Audi Hungaria

    The first Audi Q3 of the second model generation drove off the assembly line at Audi Hungaria today: The color of the first premium compact SUV from Győr is Turbo Blue. Audi offers the new Q3 with four different engines: three gasoline engines and one diesel in combination with front-wheel or quattro drive.
  • 09/11/18
    Company

    Audi develops digital learning ecosystem

    Audi is testing the learning of the future. On floor space of approximately 500 square meters, the car manufacturer is trying out the infrastructure for new training formats in the company’s own Audi Academy. Nowadays, this includes software labs as well as self-learning rooms and labs for virtual reality or 3D printing. These are key components for the digital learning ecosystem in which Audi plans to train its employees in the future.
  • 09/10/18
    Company

    Audi continues to grow in August

    The Audi brand beat its 2017 results by 10.9 percent in August with around 153,900 premium automobiles sold. Among the core regions the number of deliveries grew most strongly in Europe (+21.5%). Here the deliveries of models in stock as part of the switch to WLTP and model changeovers continued to have a positive effect on the sales figures. North America (+5.1%) and China (+6.0%) also saw positive growth in the past month. Audi delivered more than 1,268,550 automobiles to customers (+5.5%) since January.
  • 09/03/18
    Company

    Start of production of the Audi e-tron

    Audi starts into the future: This Monday, Audi Brussels begins mass production of the Audi e-tron. The brand’s first all-electric SUV has a range suitable for everyday use. With a charging capacity of up to 150 kW at quick-charging stations, it is ready for the next long-distance stage in about 30 minutes. Audi will present the unveiled electric car for the first time at its world premiere in San Francisco on September 17.
  • 08/30/18
    Company

    Audi training in 2018: focus on electric mobility and digitalization

    Approximately 830 young people will start their apprenticeships or dual courses of study at Audi in Ingolstadt and Neckarsulm in September 2018. By training its own next generation of employees to a high standard, the company ensures the long-term competitiveness of its sites in Germany. The focus is increasingly on electric mobility and digitalization.
  • 08/30/18
    Company

    Pioneering work: Audi México produces completely without wastewater

    Audi is the world’s first premium manufacturer to produce automobiles completely free of wastewater. At its site in San José Chiapa, Mexico, the company is using a new water treatment process that collects 100 percent of the wastewater produced there, purifies it and feeds large volumes of clean water back into the plant’s water supply system. In this way, Audi México ensures the sustainable use of the water as a resource and minimizes the environmental impact of its car production.
  • 08/22/18
    Company

    Mobility network expands: Audi on demand launched in the UK

    Following on from Asia, Audi is now expanding its flexible mobility service to include Europe: Audi on demand arrived in the UK, with locations in Manchester, Edinburgh and Glasgow. For the first time in Europe, dealers now act as the point of contact for Audi on demand customers. Audi plans to extend the concept to other locations in the UK by the end of the year.
  • 08/20/18
    Models

    Audi’s new full-size class – with the market introduction of the Q8 now complete

    The new Audi Q8 (combined fuel consumption in l/100 km: 6.8 – 6.6*; combined CO2 emissions in g/km: 179 – 172*) delivers its very own interpretation of a large four-door SUV coupé with its striking design and excellent adaptability. Together with the Audi A8, the Audi A7 Sportback and the Audi A6, it constitutes the new full-size class in the brand’s product portfolio. With their extensive package of innovative technologies, the full-size models once again underscore “Vorsprung durch Technik” and offer customers a great deal of utility value.
  • 08/11/18
    Company

    Audi City

    Audi City points the way in the future of premium car sales: This physical cyberstore presents Audi’s entire model range using virtual technology throughout, and offers top caliber personal advice and service. The showroom concept therefore blends digital innovation with the strengths of the physical dealership, and acts as the main innovation lab for digitally connected sales activities at Audi. At the forefront of developments in this pioneering field, the Company opened the first Audi City in 2012 and has since been gradually refining the successful formula.
  • 08/09/18
    Company

    Audi increases deliveries by 7.0 percent in July

    AUDI AG delivered around 165,350 premium automobiles to customers in July, a year-on-year increase of 7.0 percent. The three core markets performed positively: Compared with July 2017, demand in China rose 3.8 percent, in the United States 2.1 percent and in Germany 37.5 percent. In the home continent as a whole, extraordinary effects are having a positive impact on business. Cumulative worldwide sales total around 1,114,650 units (+4.8%).
  • 08/03/18
    Company

    Audi achieves solid financials in first half of the year and anticipates growing challenges

    In the first half of 2018, the Audi Group increased its revenue to €31.2 billion and its operating profit to €2.8 billion. The Four Rings’ operating return on sales followed a stable development and amounted to 8.9 percent, as in the first half of last year. As forecast in the annual report, the company expects significant fluctuations of its key financials and volume figures during 2018. Following an increase in deliveries to customers of 4.5 percent in the first half of this year, there will be an increasingly negative impact in the second half of the year from the changeover to the WLTP test cycle and the most comprehensive transformation of the model portfolio in Audi’s history. Positive effects will result from the systematic implementation of the Audi transformation plan that was started at the beginning of the year.
  • 08/02/18
    Company

    Audi and Ericsson to pioneer 5G for automotive manufacturing

    Premium automobile manufacturer Audi and 5G innovation leader Ericsson (NASDAQ: ERIC) are announcing plans to pioneer the use of 5G technology for automotive production. At Audi’s headquarters in Ingolstadt, Germany, the two companies agreed on a range of activities exploring the potential of 5G as a future-proof communication technology that can meet the high demands of automotive production. Audi and Ericsson have signed a Memorandum of Understanding (MoU) and in the coming months, experts from both companies will run field tests in a technical center at the “Audi Production Lab” in Gaimersheim, Germany.
  • 08/01/18
    Company

    Audi at Formula Student Germany: at race speed towards the future

    The mobility of the future is electric and automated. That trend is also reflected in this year’s Formula Student Germany (FSG) event in Hockenheim. Audi’s focus there will be solely on the “Electric” and “Driverless” categories. On August 6, three teams of students will be out to collect points for the brand with the Four Rings, in the disciplines of costs and manufacturing, engineering design, energy efficiency and acceleration, among others. The young design engineers will meet 3,500 other young scientists from 23 nations.
  • 08/01/18
    Company

    Audi China prepares change in top management

    Thomas Owsianski is to take up the position of President of Audi China during the fourth quarter of 2018 as successor to Joachim Wedler, and will already be joining the top management team at Audi China from August 1, 2018. The 51-year-old manager was latterly Vice President Sales and Marketing of Volkswagen do Brasil Ltda. and, as First Executive Vice President, responsible for the Volkswagen brand in the South America region. Audi China President Joachim Wedler will be retiring in the fourth quarter after a successful career with the Audi Group spanning 34 years.
  • 07/24/18
    Company

    New era: Audi Hungaria starts series production of electric motors

    A new era is starting at Audi Hungaria. On Tuesday, series production of electric motors officially started in Győr. In the context of the symbolic act, the production plant was put into operation by Péter Szijjártó, Minister for Foreign Trade and Foreign Affairs, Peter Kössler, Board of Management Member for Production and Logistics at AUDI AG, and Achim Heinfling, Managing Director of AUDI HUNGARIA Zrt. The electric motors are produced on floor space of 8,500 square meters with an innovative production concept: modular assembly. The company has invested a double digit million amount to set up the motor production facility. Approximately 100 people are employed in this new area at present.
  • 07/24/18
    Company

    Audi launches new 3D configuration

    Audi is the first automobile manufacturer to use 3D visualization in its product configurator. Rather than the static images used in the past, customers now experience for the first time a 360 degree view of an animated vehicle in real time, directly via the Audi website. The application is launching in Germany and 24 additional countries worldwide.
  • 07/17/18
    Models

    AUDI AG: North American government agencies approve technical solutions for diesel automobiles

    Almost three years on from the start of the diesel crisis, Audi can offer a specific solution for all its diesel engines in the United States and Canada. The responsible approval authorities have now cleared the proposed package of measures for the last of five engine generations.
  • 07/13/18
    Company

    Automobili Lamborghini continues growth with new half-year sales record

    Automobili Lamborghini S.p.A. reports another increase in worldwide deliveries. In the first six months (January 1 to June 30) of the current Fiscal Year 2018 the Italian super sports car maker delivered a total of 2,327 cars to customers around the world. Compared to the same period in the previous year this is an increase of 11%. These figures mark another record and even surpass the full year sales numbers of only five years ago.
  • 07/10/18
    Company

    Audi sales grow by 4.5 percent in the first half of the year

    AUDI AG delivered around 164,000 premium automobiles to customers in June. As such, sales were down 3.8 percent on the strong result of the same period last year. In the United States, sales of the Four Rings were up 0.3 percent, on a par with the prior-year level. As a result, Audi of America achieved its 90th consecutive record-breaking month. In China, deliveries failed to reach the record-breaking level from 2017 (-7.2%) due to the announced tariff reductions. In Europe too, Audi sales were down 1.8 percent on last year. Worldwide and across all Audi models, deliveries increased by 4.5 percent since the start of the year. Cumulative sales total around 949,300 units.
  • 07/10/18
    Company

    Audi and Huawei sign memorandum of understanding for strategic cooperation

    Audi has gained a strong partner for the development of intelligent connected vehicles. The automobile manufacturer signed a memorandum of understanding for a strategic cooperation with the Chinese information and telecommunications corporation Huawei in Berlin today. The agreement forms part of a broad-based partnership between companies in the two countries initiated by Chinese Premier Li Keqiang and German Chancellor Angela Merkel.
  • 07/05/18
    Models

    Audi concludes analyses of its V TDI engines

    In the course of addressing the diesel crisis, AUDI AG has reached an important milepost: As announced in advance, following the conclusion of internal technical analyses of all its V TDI engines the Company today passed on its essential findings to the German Federal Motor Vehicle Transport Authority (Kraftfahrt-Bundesamt, KBA) as the responsible authority. The details will be discussed over the coming weeks. Today, the focus was on current models with third-generation V6 TDI engines. There were no findings at all after the latest technical analyses, which included the new full-size category comprising the Audi A8, Audi A7 Sportback, Audi A6 and A6 Avant as well as the new Audi Q8. The Company has examined around 700 variants since 2016.
  • 07/04/18
    Company

    Audi Environmental Foundation turns plastic waste into recreation areas

    Together with project partner Recycled Island Foundation, the Audi Environmental Foundation opened a floating park in the Rotterdam port of Rijnhaven on Wednesday. To create the park, the project partner filtered plastic waste out of the New Meuse River with the aid of specially designed collecting basins. The waste was then sorted and made into floating plastic islands. The landscaped islands now serve as recreation areas for port visitors and residents.
  • 07/03/18
    Company

    Audi Environmental Foundation supports drone flights to measure and conserve mixed orchards

    Starting today, individual drones will fly at regular intervals over the mixed orchards of the district of Bad Schönborn. Their job is to act as nature conservationists. The drones are controlled by geographers of Heidelberg University of Education. They then evaluate the images scientifically using innovative geo-technology in order to develop recommendations for the care of the orchards. This ensures the long-term diversity of the fruit population of the Baden-Württemberg district and protects the habitat of native animals. 
  • 06/29/18
    Company

    Dirk Arnold is new Head of Audi Communications

    Dirk Arnold has been appointed Head of Communications at AUDI AG effective July 1. The 52-year-old succeeds to Toni Melfi, who is taking on a different activity within AUDI AG. 
  • 06/29/18
    Company

    Contrasting paintwork in just one spray process: Audi tests overspray free painting

    Two colors, one process: Audi is expanding the spectrum of its painting methods with the addition of overspray‑free painting. This technology allows specific surfaces of a car body to be painted in a different color – all in one spraying process. This is economical and very resource friendly. In a pilot paint shop at the plant in Ingolstadt, Audi is testing a method that is unique in the industry with car roofs in contrasting black. 

Management of the Board

08/28/17
Company

Audi appoints four new Board of Management members

There is to be a new composition of the Board of Management of AUDI AG as of September 1. The area of Finance, IT and Integrity will be the responsibility of Alexander Seitz and the area of Marketing and Sales will be headed by Bram Schot. Wendelin Göbel will be in charge of Human Resources and Organization and Peter Kössler will be responsible for Production and Logistics. Matthias Müller and Rupert Stadler see the change at the top as creating the right conditions for the company’s future success. General Works Council Chairman Peter Mosch emphasized that the transformation at Audi should be shaped so that both business success and the interests of the workforce are sustainably balanced.
05/17/17
Company

Audi Supervisory Board reappoints CEO Rupert Stadler for another five years

In its regular meeting this Wednesday, the Supervisory Board of AUDI AG confirmed the appointment of Rupert Stadler as Chairman of the Board of Management for another five years. The Supervisory Board also decided to upgrade and expand the area of responsibility for integrity. The Chief Compliance Officer is to report directly to CFO Axel Strotbek.
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