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The Audi Forum Ingolstadt

Audi stands for sporty vehicles, high build quality and progressive design – for “Vorsprung durch Technik.” Founded in 1899 as Horch & Cie. Motorwagen-Werke by August Horch, today the company is among the world’s leading producers of premium cars. The company’s innovation capability is one reason behind its success. Audi has always had a tradition of making automotive history: from quattro permanent all-wheel drive, through lightweight construction based on the aluminum Audi Space Frame, to present-day models capable of automated driving. The first all-electric series-production Audi e-tron has been officially in production at Audi Brussels since September 2018 – on the world’s first carbon-neutral volume automotive production line in the premium segment. Audi believes sustainable action starts with the procurement process and extends right up to the recycling of the vehicle. The company is active in more than 100 markets worldwide and is growing continuously. AUDI AG delivered around 1.845.550 new Audi brand cars to customers during 2019. The company currently employs 90,000 people worldwide, of which over 60,000 are employed at the German sites in Ingolstadt and Neckarsulm.

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Recent Press Releases

  • 07/03/20
    Company

    Cool initiative: Audi Occupational Health joins in the Tetris Challenge

    What looks like a carefully unpacked toy from above is actually real. The paramedics from Audi Occupational Health have now taken the Tetris Challenge, too. What is the challenge? To completely clean out the service vehicle and neatly arrange the equipment next to the ambulance – including the paramedics themselves. A nice side effect of this fun inventory: The equipment gets checked and overhauled in the process.
  • 07/01/20
    Company

    Anniversary in the year of the coronavirus: 100 years of health protection at Audi

    Good health is in higher demand than ever: Audi Health Protection is celebrating its 100th anniversary in 2020. Thanks to the coronavirus, there will be no big celebration. “The coronavirus pandemic has once again demonstrated the central importance of our health, both in society and at companies. At Audi, the health of our employees is at the forefront of everything we do,” says Chief HR Officer Sabine Maaßen.
  • 06/26/20
    Company

    Head for the future: the dual study program at Audi

    The Audi sites in Ingolstadt and Neckarsulm are launching their 2021 application period with a wide range of future-focused dual study bachelor’s and master’s degree programs. Audi students and program managers will provide live insights into the degree programs and answer all questions relating to the courses on offer during virtual stream and chat information events on July 6 and 8. Prospective students can then apply from July 13 to September 13, 2020, for the semester starting in winter 2021.
  • 06/24/20
    Company

    AUDI AG announces new date for Annual General Meeting

    The Audi Board of Management has announced that the new date of the 131st Annual General Meeting is July 31, 2020. The originally foreseen date (May 14, 2020) had previously been postponed in connection with the planned transfer of shares from Audi’s minority shareholders to the majority shareholder Volkswagen AG. The agenda includes a resolution on the so-called squeeze-out. Due to the ongoing corona pandemic, the Audi Annual General Meeting will be held as a virtual Annual General Meeting for the protection of shareholders.
  • 06/19/20
    Company

    Strategic decisions strengthen Audi’s China business and model series management

    This Thursday, the Supervisory Board of AUDI AG decided on further structural changes, thus strengthening the premium brand’s vehicle-project business. A newly created division will independently manage the model series with currently 65 models as well as the Premium Platform Electric (PPE) project house. Audi CEO Markus Duesmann, in his additional function as Board of Management Member for Development, will also head the new division, which is to be a client for Technical Development. The Supervisory Board has made another strategic decision: The Chairman of the Board of Management will assume direct responsibility for the China business in the future.
  • 06/18/20
    Company

    Audi realigns its Technical Development division

    CEO Markus Duesmann is also Head of Technical Development at Audi with immediate effect. Nearly three months after becoming Chairman of the Board of Management, the Supervisory Board on Thursday additionally entrusted him with responsibility for Technical Development at AUDI AG. Duesmann will realign the premium brand’s development division with a special focus on process quality. He will be supported by a Chief Operating Officer, who will coordinate the day-to-day business of the development engineers, and a Chief Transition Architect, who will organize the realignment of the Technical development at Audi. Hans-Joachim Rothenpieler is leaving the company at his own request.
  • 06/18/20
    Company

    Shaping sustainable innovations: Audi is a founding partner of the GREENTECH FESTIVAL

    Audi is a new founding partner of the GREENTECH FESTIVAL. This festival of green technologies and sustainable lifestyle has been fundamentally reconceived. Its founders, Nico Rosberg, Marco Voigt and Sven Krüger, will present the forum under the motto “celebrate change” as a hybrid for the first time, from 16 to 18 September in the Kraftwerk Berlin. A blend of on-the-spot program elements, digital components and livestreams will enable guests to have a close-up experience of numerous contents, some of them taking place simultaneously. With the GREEN AWARDS, Audi is also becoming the patron for one of the four core modules of the festival.
  • 06/18/20
    Trends

    Audi Denkwerkstatt again among the best digital labs in a german company

    The Audi Denkwerkstatt is once again among the best digital innovation hubs in a German company. This was the verdict of the “Konzerne auf den Spuren von Startups 2020” (companies on the trail of startups 2020) study conducted by the business magazine Capital and consulting firm Infront Consulting. Its top ranking can be largely attributed to the strong customer focus, which is essential for the creation of scalable business models. Its firm anchoring in the Berlin startup scene was another reason for its success. The study also showed that digital innovation hubs are being thrust increasingly into the spotlight as a result of the challenges thrown up by the coronavirus crisis.
  • 06/10/20
    Company

    Aluminum Closed Loop in the press shop: More than 350,000 metric tons CO2 emissions saved since introduction

    Audi has a long tradition of using aluminum. The first Audi A8 with the Audi Space Frame, a pioneering achievement in lightweight construction, debuted in 1994. Audi continues to use the lightweight metal in various components of what is now the fourth generation of the luxury sedan as part of an innovative multi-material mix. The production of aluminum is very energy intensive, however. Audi therefore manages the material in a recycling loop. This saves precious primary raw materials and helps that the cars enter the use phase with a better environmental balance. The press shops in Ingolstadt and Neckarsulm use recycled aluminum for parts of the model lines Audi A3, A4, A5, A6, A7 and A8 models, and also for parts of the Audi e-tron and e-tron Sportback. Other sites will follow in due course.
  • 06/05/20
    Company

    Stream & Chat: Digital information weeks for apprenticeships at Audi

    From June 15 to 25, interested high school graduates will for the first time be able to get information about apprenticeships at Audi via live stream and chat. Trainers and apprentices will provide insights into the various apprenticeship fields.
  • 06/02/20
    Technology

    Audi e-tron models with high charging performance

    The charging process is central to the everyday usability of an electric car. The shorter the stop required for charging the higher the customer’s satisfaction. Drivers of a fully electric Audi model thus benefit from high charging speeds because the charging capacity of up to 150 kW is available for a large portion of the charging procedure. This enables sophisticated thermal management of the lithium-ion battery. In order to assess the everyday usability of an electric car, customers should take not just the nominal maximum charging capacity but also the charging speed into account.
  • 05/29/20
    Technology

    Markus Duesmann launches “Artemis” project

    Two months after taking office as the new CEO at Audi, Markus Duesmann is setting up a unit for the accelerated development of additional automobile models. The head of the “Artemis” high-tech project will be Alex Hitzinger, a successful motorsport chief engineer and currently in charge of autonomous driving in the Group. He will work with a team of automotive and technology experts to – as a first step – “develop a pioneering model for Audi quickly and unbureaucratically,” says Duesmann. Resources and technologies of the entire Volkswagen Group are potentially available for this. Duesmann and his Volkswagen Group colleagues also expect the “Artemis” project to provide a blueprint for the future agile development of cars throughout the Volkswagen Group.
  • 05/28/20
    Company

    Capgemini and Audi launch new Joint Venture: XL2

    Capgemini and Audi today announced the launch of their joint venture - XL2. Following regulatory approvals, the company was founded at the end of April. It will provide digital technology and consulting services, namely in the fields of SAP S/4HANA® and cloud services primarily for Audi and the entire Volkswagen Group. XL2 combines an agile start-up culture reinforced by two global industry-leaders. The company's goal is to expand its project business gradually and achieve a powerful workforce within the next five years.
  • 05/27/20
    Company

    Audi further expands its e-commerce offerings together with retail partners worldwide

    Against the backdrop of the coronavirus crisis, Audi is intensifying its focus on digital solutions for its customers. The company and its dealerships are integrating e-commerce solutions for purchasing new and used cars in more and more markets. France is the pilot market for a new online reservation tool, and online sales of new cars from dealer stock have been launched in Germany. But virtual consulting and service offers are also continuing to gain importance.
  • 05/22/20
    Company

    Making of RS: How Audi Sport GmbH shapes the character of its RS models

    The RS models from Audi Sport GmbH are the dynamic spearheads of their respective product lines. They have a strong character that consists of distinct design differentiation, full everyday usability, effortless top performance, and a thrilling driving experience. This results from a relentless focus on minute details by the designers and development and test engineers, and it is perfected over numerous test drives around the world. There is a behind-the-scenes look at development work.
  • 05/22/20
    Company

    Audi launches Mission:Zero environmental program: natural habitats at Audi locations

    The United Nations has declared this decade the UN Decade of Biodiversity to raise awareness of the global extinction of species and to promote measures to halt it. Audi is contributing to this effort and is implementing biodiversity projects at all sites. As a member of the Biodiversity in Good Company initiative, the company is committed to preserving biological diversity and has consolidated all activities that contribute to this effort in its Mission:Zero environmental program.
  • 05/07/20
    Company

    Audi is preparing its first purely digital worldwide market launch for the new A3 family

    Audi is currently preparing the company’s first ever market launch of a new model in purely digital form: the new A3 family will be delivered to customers worldwide during the course of the year. About 15,000 sales and service employees as well as about 20,000 service technicians at retail partners around the globe have to be prepared and trained for this. In view of the coronavirus crisis, Audi is for the first time completely foregoing face-to-face training and instead is using a variety of digital formats ranging from web-based training to augmented reality and virtual reality training.
  • 05/06/20
    Company

    Tour the design laboratory of Audi online with “Insight Audi Design”

    Use your smartphone, tablet or PC to explore design processes at Audi with the new “Insight Audi Design” live stream. The interactive discovery tour has now been added to the online tours at www.audi.stream.
  • 04/30/20
    Company

    Audi extends new car warranty and extended warranty as a goodwill gesture

    Audi is offering its customers an extension of new car and extended warranties. This measure is being introduced short-term in many markets around the world as many customers have been, or still are, unable to visit an Audi dealership and report their warranty claims due to the ongoing Corona crisis.
  • 04/30/20
    Company

    Corona pandemic: AUDI AG takes stock after difficult first quarter

    Against the backdrop of the ongoing corona pandemic, Audi is taking stock after a difficult first quarter of 2020. Due to lockdowns and closed dealerships worldwide, deliveries of Audi-brand cars fell by 21.1 percent in the first three months of this year. The Audi Group’s revenue amounted to €12,454 million and its operating return on sales was 0.1 percent. Despite the difficult economic conditions, a net cash flow of approximately €1 billion was achieved. In view of the financial impact of the corona pandemic, Audi had taken early countermeasures to safeguard its liquidity. Furthermore, the cash flow was boosted by the sale within the VW Group of AEV GmbH. In order to protect its employees and in response to demand and supply-chain-factors, production was temporarily suspended worldwide and short-time working was introduced at the plants in Germany. Production in China is already largely back to normal. The Audi plants in Europe have been gradually ramping up production according to a fixed plan since the end of April. The Audi Group expects the corona pandemic to have a significant impact on the global economy and car markets over the full year, and currently assumes that deliveries of the Audi core brand, revenue and operating profit will be well below the prior-year levels.
  • 04/27/20
    Models

    Audi full-size station wagon now as a plug-in hybrid: the new A6 Avant TFSI e quattro

    Beautiful station wagons are called Avant – and are now also electrically driven and have zero local emissions. Following the A6 Sedan, the Audi full-size station wagon is now entering the market as a plug-in hybrid (PHEV). The intelligent drive management with a predictive operating strategy enables the new Audi A6 Avant 55 TFSI e quattro** to achieve a high electric range, low fuel consumption and dynamic performance. The Audi A6 Avant PHEV has a comprehensive range of standard equipment on board, including the S line exterior package, Audi virtual cockpit, Matrix LED headlights as well as sport suspension and sport seats.
  • 04/17/20
    Company

    Audi production gradually restarts in Europe

    Audi will gradually initiate the restart of production at its plants in Europe during the coming weeks. In mid-March, the company announced the temporary suspension of production at its European sites. The background to the decision was supply bottlenecks and a drop in demand due to the corona pandemic. The upcoming regulated restart in the worldwide Audi production network together with suppliers and service providers will be coordinated with the Volkswagen Group. The main component of the restart is a comprehensive package of measures that focuses on the safety of employees. In this respect, Audi is following the guidelines of the Robert Koch Institute and the regulations of the health authorities of the respective country.
  • 04/06/20
    Company

    AudiStream: online ticket to the world of Audi

    Despite the corona pandemic and halted production, customers and fans can explore the high-tech production of Audi with the online AudiStream tour experience. The plant in Ingolstadt is open to visitors in virtual form. Anyone interested can book an interactive tour online at www.audi.stream and experience Audi at home on their screen.
  • 04/01/20
    Company

    #AudiTogether: Audi provides five million euros in corona crisis

    When it counts, the world moves closer together. In the corona crisis, Audi is supporting medical and social institutions in its home regions and providing humanitarian aid at the national and international level. The company is providing five million euros in emergency aid for this purpose. The Board of Management of AUDI AG and the Works Councils at the Ingolstadt and Neckarsulm sites have now launched this package.
  • 03/26/20
    Company

    Werner Eichhorn to take charge of Audi’s China business

    Werner Eichhorn will take over responsibility for Audi’s business operations in China on April 1. He is the successor of Gaby-Luise Wüst, who has been in charge of Audi’s activities in China for the past two years. Eichhorn was most recently responsible for marketing, sales and aftersales at Volkswagen of America. Gaby-Luise Wüst is preparing to take over a new management position at the Volkswagen brand.
  • 03/19/20
    Company

    Financial year 2019: AUDI AG achieves its financial targets and sets a course for long-term competitiveness

    Audi steered a steady course through a challenging 2019 financial year. The car manufacturer systematically reduced its WLTP inventories and achieved slightly higher deliveries for the Audi brand than in the previous year in a highly competitive environment. Revenue of €55.7 billion reflects the high demand for SUVs and top-end models. Operating profit and operating return on sales reached €4.5 billion and 8.1 percent. The Audi Transformation Plan (ATP) contributed €2.5 billion in the 2019 financial year. Significantly strengthened spending and investment discipline are reflected by the improved return on investment (12.7 percent). Audi is pushing ahead with its electrification initiative with numerous electric models this year. The company is intensifying the synergies with the Volkswagen Group now also in software development. Against the backdrop of the spread of the coronavirus and the unclear effects on the economy, the manufacturer sees major challenges in the year 2020 and is focusing on the health of employees worldwide and on the liquidity and stability of the business.
  • 03/19/20
    Company

    Growth in turnover and operating margin for Ducati in 2019

    Ducati closes 2019 positively, consolidating the growth that has characterized the last years of the Italian motorcycle manufacturer. 53,183 (2018: 53,004) bikes were delivered to customers all over the world, a result that allowed sales to remain above 50,000 units for the fifth consecutive year, confirming the positive signs of the market which, in the above 500 cc segment, recorded a global growth of 1.4%.
  • 03/19/20
    Company

    Automobili Lamborghini achieves record figures in Fiscal Year 2019 Coronavirus poses significant challenges for 2020

    In Fiscal Year 2019 (1 Jan - 31 Dec), Automobili Lamborghini S.p.A. achieved its best-ever results across the board, entering new dimensions in its year-long growth. The Italian super sports car producer outperformed all previous key business benchmarks: sales, turnover and profitability achieved levels unprecedented in the 56-year history of the brand.
  • 03/03/20
    Company

    Generational change: Start of production of the new Audi A3 Sportback in Ingolstadt

    The Audi A3 is a successful model: Today, Plant Manager Achim Heinfling unveiled the new, eagerly awaited fourth A3 generation in front of employees in the Audi Forum in Ingolstadt on the occasion of the world premiere of the new premium compact. Since its market launch in 1996, Audi has delivered more than five million models of the A3 family worldwide. The success story will now continue. The new A3 Sportback** impresses with its dynamic design, new light signature, and digital operating concept. Electrified drives ensure high efficiency, supported by innovative assist systems.
  • 03/02/20
    Company

    Capgemini and Audi plan to form a joint venture focused on SAP and Cloud services

    Capgemini and Audi today announced the formation of a joint venture. The scope of the new company will comprise the provision of digital technology and consulting services, particularly in the fields of SAP S/4HANA® and Cloud services. Both companies have signed an agreement to establish this new company once regulatory approvals have been obtained.
  • 02/28/20
    Company

    Volkswagen AG plans to take over all Audi shares and to place Audi at the head of Volkswagen Group development

    Volkswagen AG is to strengthen Audi’s role within the Group. With Markus Duesmann as the new CEO, Audi will take the lead for research & development within the brand alliance. In the context of reorganizing competencies and responsibilities, Volkswagen AG plans to carry out a squeeze-out according to German stock corporation law in order to acquire the 0.36 percent of Audi’s shares that are traded on the stock exchange.
  • 02/24/20
    Company

    Audi Demonstrating 3D Printing Expertise with In-House Design Software in Neckarsulm

    The in-house team of 3D printing specialists at Audi’s Böllinger Höfe site has teamed up with trinckle, a company based in Berlin, to develop innovative design software. The objective is to enable any employee who needs a tool from the 3D printer to design it personally without needing extensive prior knowledge. The Audi e-tron GT is the first vehicle for which 3D printing is an established part of preparations for series production, which means that all the tools for assembly and pre-assembly are in place at the start of production.
  • 02/18/20
    Company

    5G in production: Audi and Ericsson take the next step together

    Audi is taking the next step towards the production of the 5G: Together with the Swedish network provider Ericsson, Audi is presenting a new pilot project in human-robot interaction. One of the first case to be shown will be an automation application connected via 5G with a focus on personal safety.
  • 02/12/20
    Company

    Virtual training and intelligent algorithms: Audi is counting on “smart logistics”

    Shelves that label themselves, cooperation in virtual spaces, and high-performance computers that make autonomous decisions: In the Supply Chain department at Audi, this is no longer a future vision - as is demonstrated by selected examples at different production sites.
  • 02/11/20
    Company

    AudiStream: Virtual journey through the world of production at Audi in Ingolstadt

    View the Audi A3 body shop on your screen; go to the Audi A4 assembly line with a mouse click: With AudiStream, Audi is the first manufacturer to offer interactive factory tours. Starting from Wednesday, February 12, interested parties can experience production processes of the brand at the Ingolstadt site online and in English language, both from the comfort of their own homes and while on the go. Experienced tour guides accompany the virtual tour and answer questions in the live stream.
  • 02/06/20
    Company

    Audi production digitalizes maintenance with an app

    App based maintenance: As of now, some 150 maintenance staff at the Audi plant in Ingolstadt will be working digitally. The “Audi Mobile Maintenance” app will help them carry out maintenance work even faster and more efficiently in the future.
  • 01/31/20
    Company

    Clever idea, clever implementation: Audi implemented thousands of employee ideas in 2019

    On average, one in three Audi employees took part in the Audi Ideas Program in 2019 and submitted a suggestion for improvement. Of the roughly 22,500 ideas that were submitted in total, the company implemented more than 12,500 suggestions. This allowed Audi to save EUR 101.3 million at the Ingolstadt and Neckarsulm sites in 2019 and break the sound barrier of EUR 100 million for the third year in a row. EUR 7.4 million were returned to the employees in the form of bonuses in 2019.
  • 01/29/20
    Company

    Audi and Maisie Williams invite the world to “Let It Go” and embrace electric future in Game Day spot

    Audi returns to the biggest night in American football with a musically-inspired, 60-second commercial called “Let It Go” featuring actor Maisie Williams. Williams takes the wheel of the all-new Audi e-tron Sportback to help kick off a global brand campaign about Audi’s long-term ambition to shape a new era of sustainable mobility. Created by global partner agency 72andSunny Amsterdam, the spot was directed by François Rousselet and marks the brand’s eleventh appearance at the game.
  • 01/29/20
    Company

    Audi Environmental Foundation honors young thinker for Master’s thesis on handling climate change

    The Audi Environmental Foundation has honored the master’s thesis of a young researcher from the Technical University of Munich (TUM) with the “Sustainable Resource Management Award” (SRM). The prize, which was awarded for the ninth time, went to Dayana Ramirez Gutierrez. The scientist delved deeper into “Stakeholder Knowledge Mapping” (SKM) and developed a concept for initial operationalization. The award winner received EUR 1,500 for her academic thesis.
  • 01/23/20
    Company

    Automobili Lamborghini makes new Board of Management appointments

    Automobili Lamborghini announces the appointment of Giovanni Perosino as the new Chief Commercial Officer, reporting directly to the company’s Chairman and Chief Executive Officer, Stefano Domenicali.
  • 01/21/20
    Company

    Audi provides sustainable mobility and charging solutions at World Economic Forum in Davos

    Audi is once again presenting itself as a provider of sustainable premium mobility at this year’s World Economic Forum in Davos, thus supporting the Annual Meeting’s sustainability goals. The brand with the four rings is serving as the exclusive mobility partner for the 33rd time already and providing a fleet that is 90 percent electrified. The Audi models are charged with green electricity exclusively, using mobile charging containers made with used Audi e-tron* batteries that were developed specially for this purpose. Audi is continuously developing these green charging solutions.
  • 01/17/20
    Company

    Issues that concern everyone: Audi “Wissenschaft im Dialog” 2020 lecture series

    Will people travel above the roads in the future instead of on them? What effects does digitalization have on the human brain? How is mental health evolving in a postmodern working world? Ten theme nights will take place from January to December as part of the Audi “Wissenschaft im Dialog” (“Academia in Dialogue”) public lecture series. Prof. Rolf Henke from the German Aerospace Center (DLR) starts things off on January 28. He analyzes the challenges in implementing air taxi concepts in urban infrastructures.
  • 01/17/20
    Technology

    Audi invests around EUR 100 million in charging infrastructure at own sites

    On its journey to becoming a provider of entirely CO2-neutral premium mobility, Audi is making excellent progress at its own sites. By the middle of 2022, the premium brand will equip one in ten parking spaces with a possibility to charge electric cars, most of which will be accessible to the public. This independent concept is the largest charging infrastructure project carried out by a German employer. The investment provides Audi with a head start in terms of setup and operation expertise for the hardware and software of such charging concepts while also allowing the company to pilot a new business area of mobility.
  • 01/16/20
    Company

    Audi and Cromodora: cooperation for a sustainable and cost-effective wheel plant

    Working together in new ways: Audi and the wheel maker Cromodora have made an agreement for an especially long-term cooperative undertaking that will last for up to ten years. Cromodora will build a new wheel plant in Eastern Europe exclusively for Audi and the Volkswagen Group. Production, scheduled to begin in 2023, will be cost-effective on the one hand, sustainable and resource-efficient on the other hand. Audi guarantees to Cromodora the sourcing of its wheels for a specified period of time.
  • 01/14/20
    Company

    Automobili Lamborghini continues its global growth and marks new historic highs: 8,205 cars delivered in 2019

    In Fiscal Year 2019 (1 Jan – 31 Dec), Automobili Lamborghini S.p.A. continued its strong global growth. With an increase of 43% from 5,750 to 8,205 cars delivered to customers around the world, the Italian super sports car brand achieved sales growth for nine years in a row and set another historic sales record.
  • 01/09/20
    Company

    Audi closes 2019 with a growth in deliveries of 1.8 percent

    Despite challenging conditions, Audi can report a positive performance of deliveries to customers for 2019: Approximately 1,845,550 cars represent an increase of 1.8 percent. In all three core markets, the Four Rings delivered more automobiles in 2019 than in the previous year. In China, the company set a new record with a total of 690,083 vehicles delivered (+4.1%). In the United States, deliveries continued at the very high level of 2018 with an increase of 0.4 percent. And demand in Germany increased by 4.3 percent. In the month of December, the company delivered approximately 176,000 cars, 13.9 percent more than in December 2018.
  • 01/06/20
    Technology

    Mobility goes smart and individual: Audi at CES 2020

    At the 2020 Consumer Electronics Show (CES), Audi will once again display exciting exhibits – from futuristic vision vehicles to technologies ready for series production. In doing so, the premium brand is defining the digital experience of the future. CES is one of the world’s biggest specialized fairs for consumer electronics and is considered to be an indicator of future topics. It will take place from January 7 to 10, 2020, in Las Vegas.
  • 12/16/19
    Company

    Showcase of Sustainability: The Audi Brand Experience Center at Munich Airport

    Sustainable concepts for future sales: Recently, the company has been showing that economy and ecology do not contradict each other at the new Audi Brand Experience Center at Munich airport. The 3,580-square-meter building is a showcase for state-of-the-art energy and building technology. As an international training center for the Audi sales network and an event location, it functions as a role model and multiplier.
  • 12/13/19
    Company

    25 years of Audi RS: exclusive anniversary package

    25 years of performance, prestige, and exclusiveness. A quarter of a century ago, the RS 2 Avant kicked off the success story of the Audi high-performance models. As a tribute to the first high-performance station wagon from Audi, Audi Sport GmbH is releasing an exclusive equipment package for the TT RS Coupé*, RS 4 Avant*, RS 5 Coupé*, RS 5 Sportback*, RS 6 Avant*, and RS 7 Sportback* models. The “anniversary package 25 years of RS” is now available for order.
  • 12/11/19
    Company

    Being tested: Audi production tests exoskeletons for overhead tasks

    Audi wants to further improve its employees’ ergonomics in its production facilities. For this reason, the company is currently conducting a comparative study of two exoskeletons. These external support structures are designed to help employees when they are performing overhead tasks by protecting their joints and tiring their muscles less quickly. All in all, around 60 employees are currently using these tools over a period of several weeks at selected workstations in assembly, the paint shop and tool construction at the Ingolstadt site.
  • 12/10/19
    Models

    Refined: Update for the RS 5 Coupé and RS 5 Sportback

    Audi has revised the RS 5 Coupé (combined fuel consumption in l/100 km: 9.1 (25.8 US mpg); combined CO2 emissions in g/km: 208 (334.7 g/mi) and the RS 5 Sportback (combined fuel consumption in l/100 km: 9.2 (25.6 US mpg); combined CO2 emissions in g/km: 209 (336.4 g/mi). New details make the exterior design even more progressive. For operation, both models rely on the new MMI touch technology with a large central screen. The twin-turbo V6 with an output of 331 kW (450 PS) and 600 Nm (442.5 lb-ft) of torque (combined fuel consumption in l/100 km: 9.2–9.1 (25.6–25.8 US mpg); combined CO2 emissions in g/km: 209–208 (336.4–334.7 g/mi)) continues to ensure an impressive driving performance. In Germany and other European countries, the sale of the revised RS 5 starts shortly; prices start at EUR 83,500.
  • 12/09/19
    Models

    Luxury, space and efficiency: The Audi Q7 TFSI e quattro

    Step by step, Audi is putting its new electrified models on the road. Presales of the Q7 TFSI e quattro (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.9–21.9; combined CO2 emissions in g/km*: 69–64) have just started in Germany and other European countries. The SUV, whose plug-in hybrid drive combines a three-liter V6 gasoline engine with a powerful electric motor, is available in two power levels. The top-of-the-line version offers a system output of 335 kW (456 PS) and 700 Nm (516.3 lb-ft) of system torque (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.9–22.2; combined CO2 emissions in g/km*: 69–64), while the second version delivers 280 kW (381 PS) and 600 Nm (442.5 lb-ft) (combined fuel consumption in l/100 km*: 3.0–2.8; combined electric power consumption in kWh/100 km*: 22.4–21.9; combined CO2 emissions in g/km*: 69–64).
  • 12/06/19
    Company

    Record-breaking figure for Audi in November: Deliveries up 23.1 percent to around 163,350 cars

    AUDI AG delivered around 163,350 cars (+23.1%) to customers worldwide last month, more than ever before in a single month of November. Apart from the strong growth in Europe (+33.0%), which is still due to prior-year effects, record figures in the core regions of North America (+17.3%) and China (+16.8%) contributed to the new record-breaking figure. In turn, the company also exceeded the prior-year cumulative figures for the first time since the start of the year: From January through November the brand with the Four Rings delivered around 1,669,600 premium automobiles (+0.7%).
  • 12/05/19
    Company

    Where Innovation happens: Experts discuss ideas for future mobility at the MQ! Innovation Summit in Beijing

    Under the motto #neverstopquestioning, Audi has gathered pioneers, visionaries and technical experts from all over the world in Beijing for the third MQ! Innovation Summit. The core question remains: Is there a mobility quotient (MQ), similar to an IQ? In what way could the MQ be measured? How will sustainable mobility be defined in the future? And how might we decode the Chinese customers’ needs for electric mobility? These are only some of the questions that 600 participants, external keynote speakers and internal experts discussed during the last two days.
  • 12/04/19
    Company

    Audi honors voluntary engagement: EUR 29,000 for regional facilities

    “We can’t do it without you!” is the slogan of this year’s Teamgeist campaign, and in line with this, Audi presented donations in the total amount of EUR 29,000 to 18 facilities around the Ingolstadt location on Wednesday evening. All Audi employees who volunteer at a club or non-profit organization in their free time were invited to apply. This year, the focus was on social involvement and youth work.
  • 12/02/19
    Company

    Riding the Train Directly to Work: New “Ingolstadt Audi” Train Station

    Better train connection for Audi plant and the north of Ingolstadt • The state of Bavaria, the city of Ingolstadt, Audi and DB invest €15 million together • Regional train is given the name “Ingolstadt Audi”
  • 12/02/19
    Company

    One year of the Audi CO2 program: reduction potential of 1.2 tons of CO2 per car identified

    The consistent electrification of the product range means that a large proportion of the CO2 emissions are no longer accounted for by cars’ exhaust systems, but by the supply chain and in upstream production processes. Together with its suppliers, therefore, Audi is developing measures to reduce CO2 emissions that take effect already in that phase. The focus of the CO2 program is on particularly energy-intensive materials used in production, such as aluminum, steel and battery components.
  • 11/29/19
    Company

    Audi increases upfront expenditure for electric mobility

    AUDI AG has planned a total amount of approximately €37 billion for research and development expenditure and investment in property, plant and equipment over the next five years. Against the backdrop of its roadmap towards electrification, the manufacturer is planning upfront expenditure of €12 billion solely for electric mobility – more than ever before. The successful Audi Transformation Plan (ATP) is freeing up the necessary funds: Since the start of the program, the ATP has already contributed €4 billion to earnings. Furthermore, measures taken in the context of Audi.Zukunft are to free up approximately €6 billion for future investments by 2029.
  • 11/28/19
    Models

    Better efficiency and longer range: technical update for the Audi e-tron

    Just in time for the premiere of the e-tron Sportback**, Audi is introducing a standard technical update for its first electric product line. This combines optimized drive system hardware with software adjustments to improve efficiency. As a result, all versions of the e-tron SUV will come off the assembly line with an extra 25 kilometers (15.5 mi) or so of range. The new models are available now to customers in Europe.
  • 11/27/19
    Models

    The sportiest Q: the new Audi RS Q8

    The new Audi RS Q8 (combined fuel consumption in l/100 km: 12.1 (19.4 US mpg); combined CO2 emissions in g/km*: 277 - 276 (445.8 – 444.2 g/mi)) is the top model in the Q product line. It combines the power of an RS model with the elegance of a premium coupe and the flexibility of an SUV. The new Audi RS Q8** will arrive at dealerships in Germany and other European countries during the first quarter of 2020. Prices in Germany for the sporty SUV coupe start at 127,000 euros.
  • 11/27/19
    Company

    Audi teams up with Twentieth Century Fox on ‘Spies in Disguise’ digital content ahead of film premiere

    Audi and Twentieth Century Fox, in cooperation with Blue Sky Studios, are teaming up on a digital content piece ahead of the world premiere of the animated film “Spies in Disguise” starring Will Smith and Tom Holland. The video, called “Lunchbreak,” follows super-spy Lance Sterling and scientist Walter Beckett, the characters voiced by Smith and Holland in the film, as well as the Audi RSQ e-tron, the first concept car by Audi created exclusively for an animated film.
  • 11/26/19
    Company

    Audi concludes fundamental agreement with Works Council on economic and forward-looking realignment

    A new era is dawning. Audi is taking sustained action for greater economy, flexibility and secure jobs. The Board of Management and employee representatives have reached a fundamental agreement within the framework of Audi.Zukunft. The decisions relate in particular to the optimization of production capacities at the two German plants and socially responsible workforce adjustments while extending job guarantee up to the end of 2029. The 6 billion euros thus generated will secure the strategic targeted return corridor of 9 to 11 percent and will flow into future projects such as electrification and digitalization. In this way, Audi.Zukunft will sustainably strengthen the competitiveness of the Four Rings and will make the company fit for the coming years. The agreement takes effect on November 29, 2019 and applies for the next ten years.
  • 11/26/19
    Trends

    Audi’s sustainable commitment to the Werksviertel quarter in Munich

    Audi will be the mobility partner of the Werksviertel quarter in Munich and develop innovative concepts for the brand. On the site where the dumpling factories of the Pfanni brand once stood, a modern city quarter is arising. All of its “settlers” – as the residents and companies based there call themselves – share the wish for a sustainable lifestyle. Audi’s commitment is also made in this spirit: the “Audi on demand” mobility service is starting up with electrified models. And the pop-up store that opened yesterday at the heart of the Werksviertel will be a showcase for e-mobility in the company. On top of this, Audi experts for design, e-commerce and mobility services will move into the new building named WERK 12.
  • 11/21/19
    Models

    Orders for Audi A4 Avant g-tron and A5 Sportback g-tron with new design can be placed as of November

    Audi natural gas models combine ecology and economy: The Audi A4 Avant g-tron and A5 Sportback g-tron feature a new, sporty design and a state-of-the-art touch operating concept. Customers in Germany can order both models starting November 21 – the Audi A4 Avant 40 g-tron at a base price of EUR 43,200 and the Audi A5 Sportback 40 g-tron for EUR 45,100.
  • 11/20/19
    Company

    New in the Audi Board of Management: Dr. Arno Antlitz, Dirk Große-Loheide and Dr. Sabine Maaßen

    Three new members, Dr. Arno Antlitz, Dirk Große-Loheide and Dr. Sabine Maaßen, will join the Board of Management of AUDI AG in 2020. Dr. Arno Antlitz will become the new Chief Financial Officer of AUDI AG on March 1, hereby exchanging his area of responsibility with the current Audi CFO Alexander Seitz, who will become CFO at Volkswagen Cars. Dirk Große-Loheide will be the new Audi Board of Management Member for Procurement and IT as of April 1; he succeeds Dr. Bernd Martens. The new team is to be completed with Dr. Sabine Maaßen, currently CHRO of Thyssenkrupp Steel Europe AG, who will take over Board of Management responsibility for Human Resources at AUDI AG from Wendelin Göbel on April 1.
  • 11/15/19
    Company

    Markus Duesmann to be new Audi CEO

    Markus Duesmann will become the new CEO of Audi on April 1, 2020. The 50-year-old mechanical engineer will succeed Bram Schot, who has held the position since June 2018. Duesmann has been active in the automotive industry for almost three decades, most recently as Board of Management Member for Purchasing at BMW. Bram Schot, 58, will leave the Group at the end of March by best mutual agreement.
  • 11/12/19
    Models

    Audi wins two “Golden Steering Wheel” awards The A1 and the e-tron win their classes

    Double win for Audi in the “Golden Steering Wheel 2019” contest: The A1 Sportback and the fully electric e-tron won in their respective categories “Small Cars” and “Large SUV.” Readers of the German automotive trade magazine Auto Bild, its European sister publications and the German newspaper Bild am Sonntag voted to determine the finalists. An international panel of experts crowned the winners from these nominations.
  • 11/11/19
    Company

    Mobility offering expands: large-scale rollout of Audi on demand in Germany

    Whether Hamburg, Munich or Berlin, the service for flexible premium mobility Audi on demand is gaining momentum in Germany with the dealership partners and cooperation partner Sixt. Audi on demand has been available at 15 locations in German dealerships since September and is being gradually expanded. 50 selected Sixt stations, predominantly at airports and train stations, are now part of the Audi on demand network. By the end of the year, the number of German locations will rise to 100, with the rollout in Europe due to follow in stages from 2020.
  • 11/08/19
    Company

    Audi increases deliveries in October by 26.8 percent to around 149,150 cars

    AUDI AG delivered around 149,150 cars to customers worldwide in October. This represents a 26.8 percent increase on the prior-year period. All three core regions performed positively: In China, an increase of 6.0 percent represents a new record figure for deliveries. In North America, the Four Rings increased deliveries by 15.6 percent. In Europe, deliveries were up a formidable 68.6 percent, with extraordinary effects from 2018 contributing to the strong growth. Since the start of the year Audi has delivered around 1,506,250 cars worldwide, down just 1.2 percent year-on-year.
  • 11/08/19
    Company

    Ten years of the Audi Environmental Foundation: How do we shape a future worth living?

    On the occasion of its tenth anniversary on November 13, the Audi Environmental Foundation is issuing invitations to a lecture and discussion evening with three environmentalists and sustainability experts. The speakers will provide an overview of the state of our planet and address the question of how commitment to climate protection could look in the future. The Foundation is presenting its projects under the motto “Ten years of Greenovation.”
  • 11/06/19
    Models

    Even sharper and more striking: The Audi R8 V10 RWD and the Audi R8 LMS GT4

    From special series to standard range: The Audi R8 V10 with rear-wheel drive (combined fuel consumption in l/100 km: 13.1–12.9 (18.0–18.2 US mpg); combined CO2 emissions in g/km: 293–299 (471.5–481.2 g/mi)) is advancing to a permanent model. In this context, its exterior is being redesigned to make it even more striking: It will be fitted with the same new features as the R8 V10 quattro models**. The V10 mid-engine, which delivers 397 kW (540 PS) here, and the rear-wheel drive offer a puristic kind of driving pleasure. The near-production-level Audi R8 LMS GT4 racing car, which also features rear-wheel drive, is being released at the same time, with a new design and noticeable optimizations in terms of vehicle dynamics. The customer sport racing car for the international GT4 category will offer private drivers even more precise adjustment options in the future.
  • 11/05/19
    Company

    Audi to launch global brand campaign and partner with 72andSunny Amsterdam

    Audi will launch a new global brand campaign in 2020 focussing on the realignment of the Four Rings. More than ever before, insights and communication trends from the company’s worldwide network will be incorporated along the lines of global brand management. Audi has now partnered with 72andSunny, an internationally renowned creative company, for this project.
  • 11/05/19
    Company

    Audi adopts “overspray-free painting” in series production

    Protecting the environment and cutting costs: Using the method known as overspray-free painting, Audi is now able to apply two different colors in the same painting process. The new technique is being adopted for the first time for the “edition one” limited-edition models of the A4 Sedan* and A5 Coupé*, which were updated in 2019. The customer has the option of choosing a roof in brilliant black. Audi is the first car manufacturer to adopt this environmentally friendly technique in series production.
  • 10/31/19
    Company

    AUDI AG: Robust figures for the third quarter

    In a challenging second half of the year, the Audi Group stabilized its deliveries and posted robust figures for the third quarter. Adjusted for the effects of deconsolidating the multi-brand importers, revenue was higher than in the prior-year period. Operating profit reflects the decrease in deliveries and ongoing high upfront expenditure for the future. Cash generation continues to be a strength of the Audi Group: A net cash flow of €3.3 billion confirms the company’s first-class solvency. With a view to the full year, the Audi Group now anticipates a slight increase in deliveries compared with 2018 and affirms its forecast for its key financial metrics.
  • 10/28/19
    Company

    Audi electrifies Munich: new, free charging, parking and shuttle service at airport

    Audi is launching a free initiative for all electric and plug-in hybrid car owners at Munich Airport, under the name of “Charge & Fly”: Until the end of the year, interested drivers can recharge their electric car or plug-in hybrid vehicle with green power while they are away, and park for free.

Press folders

  • 05/25/20
    Company

    Making of RS: How Audi Sport GmbH shapes the character of its RS models

    The RS models from Audi Sport GmbH are the dynamic spearheads of their respective product lines. They have a strong character that consists of distinct design differentiation, full everyday usability, effortless top performance, and a thrilling driving experience. This results from a relentless focus on minute details by the designers and development and test engineers, and it is perfected over numerous test drives around the world. There is a behind-the-scenes look at development work.
  • 03/19/20
    Company

    Annual Financial Statements 2019

    The AUDI AG will present the key figures on March 19, 2020 for the year 2019 and will provide an outlook for the year 2019.
  • 05/23/19
    Company

    Annual General Meeting 2019

    At the AUDI AG Annual General Meeting, the Board of Management explains the key figures of the previous fiscal year and informs the shareholders about current developments at the company. We make all the important information about the annual meeting of AUDI AG shareholders available to you in this area.
  • 05/13/19
    Company

    For the Mobility of Tomorrow - IN-Campus Technology Park for Audi and the Ingolstadt Region

    The abbreviation “IN” denotes innovation: With the IN-Campus, AUDI AG and the city of Ingolstadt have gotten a strategic investment off the ground. Both partners will work together to remediate the site of a former oil refinery and transform this industrial wasteland into a campus. The focus is on the development work for future-oriented projects. The future technology park IN-Campus is designed to be open, sustainable and close to nature. The first construction jobs are well under way.
  • 03/14/19
    Audi MediaCenter

    Annual Press Conference 2019

    On the occasion of its Annual Press Conference on March 14, 2019 in Ingolstadt, AUDI AG will present the key figures for the year 2018 and will provide an outlook for the year 2019.
  • 03/15/18
    Company

    Annual Press Conference of AUDI AG 2018

    On the occasion of its Annual Press Conference on March 15, 2018 in Ingolstadt, AUDI AG presented the key figures for the year 2017 and provided an outlook for the year 2017. The press conference was live-streamed. Following the speeches of the Board Members, Audi broadcasted the Q&A session.
  • 11/22/17
    Audi MediaCenter

    Tech Day Quality

    Quality is a core competence of the brand with the four rings. To inspire with quality leadership in the premium segment is Audi’s aspiration with regard to the mobility of the future. Audi customers have expectations for the function, comfort, value and reliability of their cars that are every bit as great as those of people using premium mobility and other services – and that will hold even more true in the future.
  • 07/11/17
    Company

    Audi.Vorsprung.2025

    On the way to becoming the premium digital car company, Audi has launched the biggest transformation in its corporate history. The brand is becoming digital throughout and sustainably economical in order to redefine urban mobility. The Fourth Industrial Revolution is disruptive. Every market player is duty bound to invent something completely new from the ground up. Otherwise, there’s a risk of being left behind by the competition; not least by those who have only recently emerged onto the mobility market with new approaches, services and ideas. Just how inspired Audi is by this challenge can be seen in Barcelona. It reflects the very essence of the company and its employees. Vorsprung is in Audi’s DNA – it describes the approach that the company has always taken when driving forward its activities. An approach that Audi will also continue to pursue in the future, ensuring customers are offered solutions that create Vorsprung for them too.
  • 09/30/16
    Company

    AUDI AG opens automobile plant in Mexico

    A new plant goes online: On September 30, 2016, Audi dedicated its new production site in San José Chiapa, Mexico (state of Puebla) – the 12th plant in the Audi production network. Audi is producing the premium Audi Q5 SUV for the global market on a production site measuring 400 hectares (988.4 acres). This will be the first time the company has produced a model for the global market at a location outside of the European continent. The most advanced production site in the Audi world is also located at the highest elevation of any of the company's sites, at 2,400 meters (7,874.0 ft).
  • 05/02/16
    Company

    Audi Late Light Show

    Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.

Management of the Board

08/28/17
Company

Audi appoints four new Board of Management members

There is to be a new composition of the Board of Management of AUDI AG as of September 1. The area of Finance, IT and Integrity will be the responsibility of Alexander Seitz and the area of Marketing and Sales will be headed by Bram Schot. Wendelin Göbel will be in charge of Human Resources and Organization and Peter Kössler will be responsible for Production and Logistics. Matthias Müller and Rupert Stadler see the change at the top as creating the right conditions for the company’s future success. General Works Council Chairman Peter Mosch emphasized that the transformation at Audi should be shaped so that both business success and the interests of the workforce are sustainably balanced.
05/17/17
Company

Audi Supervisory Board reappoints CEO Rupert Stadler for another five years

In its regular meeting this Wednesday, the Supervisory Board of AUDI AG confirmed the appointment of Rupert Stadler as Chairman of the Board of Management for another five years. The Supervisory Board also decided to upgrade and expand the area of responsibility for integrity. The Chief Compliance Officer is to report directly to CFO Axel Strotbek.
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