Controls, displays, infotainment

Infotainment

Connected anytime, any place; the use of online services and portals and optimal communication capabilities in the car – these are the requirements that Audi fulfills with the comprehensive range of services and functions of Audi connect. From social media portals and music streaming to online updates of navigation data, Audi connect is the gateway to numerous cloud applications available to Audi customers.

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Audi x holoride – South by Southwest® (SXSW) 2022
Technology
03/12/2022

Beginning in the summer of 2022, Audi will become the first manufacturer to transform the automobile into an experience platform for virtual reality

Audi is the first automobile manufacturer in the world to bring virtual-reality entertainment from holoride into series production. Beginning this summer, back seat passengers can put on virtual reality glasses (VR glasses)* and immerse themselves in various media formats such as games, films and interactive content. The main attraction: The virtual content adapts to the driving movements of the car in real time. From June 2022, Audi models with the latest upgrade of the modular infotainment toolkit (MIB 3) will be holoride-capable. The new technology will be introduced at the South by Southwest® (SXSW) festival in the United States. Visitors there will be able to experience holoride in a moving vehicle.
Audi turns the car into a virtual reality experience platform at CES and presents a technology that adopts virtual content to the movements of a vehicle in real time.
Company
01/07/2019

Audi turns the car into a virtual reality experience platform at CES

Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses*. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.

Press kit

  • Audi x holoride – South by Southwest® (SXSW) 2022 Audi x holoride
    Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. All the relevant information and press materials can be found here.
    Technology
    03/12/2022
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