Controls, displays, infotainment

Infotainment

Audi has developed innovative infotainment systems that impress with features such as the Audi virtual cockpit, augmented reality head-up displays, simple operation, and intelligent voice control. The focus is on comprehensive, seamless connectivity to Audi’s backend while ensuring a personalized user experience and providing the Audi store for apps for access to the most popular apps. Whether through social media portals, music streaming, or online updates, Audi connect lets customers use lots of cloud applications.

MediaInfos

Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT
Technology
06/27/2024

Audi enhances voice control in current and future models with ChatGPT

Audi is implementing the AI-based chatbot ChatGPT via Microsoft Azure OpenAI Service in its infotainment system to enhance its vehicles' voice control capabilities. From July this year, owners of around two million Audi models made since 2021 and equipped with the third-generation modular infotainment system (MIB 3) will be able to interact with their car using natural language and listen to the information they would like to know while driving. New vehicles such as the Q6 e-tron and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant.
Audi x holoride – South by Southwest® (SXSW) 2022
Technology
03/12/2022

Beginning in the summer of 2022, Audi will become the first manufacturer to transform the automobile into an experience platform for virtual reality

Audi is the first automobile manufacturer in the world to bring virtual-reality entertainment from holoride into series production. Beginning this summer, back seat passengers can put on virtual reality glasses (VR glasses)* and immerse themselves in various media formats such as games, films and interactive content. The main attraction: The virtual content adapts to the driving movements of the car in real time. From June 2022, Audi models with the latest upgrade of the modular infotainment toolkit (MIB 3) will be holoride-capable. The new technology will be introduced at the South by Southwest® (SXSW) festival in the United States. Visitors there will be able to experience holoride in a moving vehicle.

Press kit

  • Audi x holoride – South by Southwest® (SXSW) 2022 Audi x holoride
    Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. All the relevant information and press materials can be found here.
    Technology
    03/12/2022
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