Press kits

With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey.

From emerging talent to international stars: from June 21 to July 27, the Audi Summer Concerts 2025 are once again set to impress with their great diversity. Audi again embraces experimentation by crossing the boundaries of genre and by staging its own production at the construction site of the new Museum of Concrete Art and Design Ingolstadt. The nationally popular music festival also has extraordinary concert experiences in store for children and young people.

Audi is driving the transition to fully connected, highly efficient and sustainable production through digital innovation. New technologies such as virtual planning and the Edge Cloud 4 Production are enabling a paradigm shift in factory automation. Audi approaches production holistically – from employees to automated cycles – and laying the foundation for future-proof, flexible, and resilient value creation.

The new generation of the Audi Q3 has arrived in top form: featuring a dynamic design, prime proportions, and a spacious interior. With efficient combustion-engine models, a plug-in hybrid model with excellent range, cutting-edge lighting technology carried over from the full-size class, and modern driver assistance systems, the Q3 is the new benchmark in the premium compact class.

At Auto Shanghai 2025, Audi and its joint venture partners FAW and SAIC are showcasing their product portfolio for China at a joint booth. There, the companies are displaying a wide range of vehicles that put them at the forefront of electrification in the country while also remaining strong players in combustion-engine vehicles. Audi CEO Gernot Döllner: “In Shanghai, we are showing that Audi is delivering in China.”

Both the Sedan and Avant versions of the new Audi A5 reflect the sporty genes of the Audi design philosophy. Efficient, partially electrified combustion engines with the MHEV plus system and emotional S models are further unmistakable features of the new Audi A5 family.

As the second model on the Premium Platform Electric (PPE), the Audi A6 e-tron continues the PPE's familiar product strengths of performance, range, efficiency, and charging. The Audi A6 e-tron is available as a Sportback and Avant and impresses with its outstanding range and strong driving dynamics. It stands for progressive, expressive design and brings a new interior architecture tailored to the occupants in terms of aesthetics and ergonomics.

The new Audi RS e-tron GT performance is the most powerful production vehicle from Audi with an impressive maximum system output of up to 680 kW (925 PS). The electric Gran Turismo offers exclusive features such as the RS performance mode or the push-to-pass function. Manufactured at Böllinger Höfe, where precision, perfection, passion, and attention to detail are the focus, the RS e-tron GT performance reflects the high standard with which Audi develops automobiles. Through Audi exclusive, the brand also offers numerous customization options for a unique driving experience.

From June 22 to July 21, 2024, Ingolstadt will once again be all about music. For four weeks, guests of the Audi Summer Concerts 2024 will experience a program that demonstrates diversity, innovative spirit and proximity to the audience. International stars of the classical music scene will be represented as well as up-and-coming young artists. But children and young people will also be inspired with their own events. Genre boundaries are crossed with exciting excursions into jazz and the program also includes a musical in-house production.

At Auto China 2024, opening on April 25 in Beijing, Audi will showcase its strategy and all-electric portfolio for the world’s largest automotive market. With them, the brand with the four rings is strengthening the foundation for continued success in the country. Highlights include the upcoming Audi Q6L e-tron. Only all-electric vehicles will be showcased at the booth, as both Audi joint ventures in China will bring models tailored to the Chinese market’s specific requirements to Beijing. Together, they are set to demonstrate the company’s commitment to meeting the growing demand for new energy vehicles in China.