Press kits

Young talents, a crossover production and classical music in the open air: From 26 June to 26 July, the Audi Summer Concerts 2026 invite audiences to a festival of musical encounters. A highlight is the unique staging of the opera "Dido and Aeneas", which combines Baroque music, beatboxing and urban dance. The programme also includes a wide range of events for the whole family.

In addition to fully electric vehicles, Audi is also focusing on plug-in hybrids. The new e-hybrid models combine electric efficiency with traditional combustion-engine technology. This makes them especially versatile and well-suited for everyday use. Short distances can be covered locally with zero emissions and near-silent electric driving, while the combustion engine ensures range and convenience on longer trips. The intelligent and efficient mix of drive types enables a sporty yet comfortable driving experience.

The Audi Application Store brings popular third-party apps directly into the vehicle – from DAZN, Disney+ and Spotify to YouTube. The app portfolio, which varies by market, offers a wide range of entertainment options and is continuously being expanded. The infotainment system seamlessly integrates the digital ecosystem of Audi customers into the vehicle. The Audi Application Store is embedded directly into the MMI and can be used without a connected smartphone.

Audi is driving the transition to fully connected, highly efficient and sustainable production through digital innovation. New technologies such as virtual planning and the Edge Cloud 4 Production are enabling a paradigm shift in factory automation. Audi approaches production holistically – from employees to automated cycles – and laying the foundation for future-proof, flexible, and resilient value creation.

With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey.

For more than four decades, the term quattro has stood for trailblazing technology, unmatched driving dynamics, and maximum safety. As a pioneer of permanent all-wheel drive, Audi set standards with the quattro system that continue to be recognized around the world today. Whether on slick winter roads, winding mountain passes, or challenging off-road terrain, quattro all-wheel drive delivers superior traction, optimal power distribution, and a unique driving experience. With innovative technology and continuous refinement, quattro embodies “Vorsprung durch Technik” – on every surface and at every speed.

The Audi A5, A6, Q5, A6 e-tron, and Q6 e-tron model series are receiving comprehensive hardware and software updates for the new model year. Audi is also expanding the engine range for the Audi Q5 and Audi A6 with a three-liter V6 diesel engine. This press kit bundles key information.

Audi will enter Formula 1 in 2026 with its own factory team and a drivetrain developed in Germany. The long-term commitment to the pinnacle of motorsport is a strategic flagship project that showcases the brand’s technological, cultural, and entrepreneurial renewal, along with its new visual identity.

The new generation of the Audi Q3 has arrived in top form: featuring a dynamic design, prime proportions, and a spacious interior. With efficient combustion-engine models, a plug-in hybrid model with excellent range, cutting-edge lighting technology carried over from the full-size class, and modern driver assistance systems, the Q3 is the new benchmark in the premium compact class.

Complementing the highly efficient TDI and TFSI engines, Audi is taking efficiency technologies like MHEV plus or alternative fuels out of the lab and onto the road. The goal: sustainable mobility tailored to customers’ needs.