Press kits

Whether on highways, winding country roads, or tight switchbacks along the Alpine Road: A winter road trip from Munich to Zell am See in Austria shows off the Audi Q5 SUV and Sportback, as well as the RS 3 Sportback, in all their facets.

Audi is driving the transition to fully connected, highly efficient and sustainable production through digital innovation. New technologies such as virtual planning and the Edge Cloud 4 Production are enabling a paradigm shift in factory automation. Audi approaches production holistically – from employees to automated cycles – and laying the foundation for future-proof, flexible, and resilient value creation.

With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey.

For more than four decades, the term quattro has stood for trailblazing technology, unmatched driving dynamics, and maximum safety. As a pioneer of permanent all-wheel drive, Audi set standards with the quattro system that continue to be recognized around the world today. Whether on slick winter roads, winding mountain passes, or challenging off-road terrain, quattro all-wheel drive delivers superior traction, optimal power distribution, and a unique driving experience. With innovative technology and continuous refinement, quattro embodies “Vorsprung durch Technik” – on every surface and at every speed.

The Audi A5, A6, Q5, A6 e-tron, and Q6 e-tron model series are receiving comprehensive hardware and software updates for the new model year. Audi is also expanding the engine range for the Audi Q5 and Audi A6 with a three-liter V6 diesel engine. This press kit bundles key information.

Audi will enter Formula 1 in 2026 with its own factory team and a drivetrain developed in Germany. The long-term commitment to the pinnacle of motorsport is a strategic flagship project that showcases the brand’s technological, cultural, and entrepreneurial renewal, along with its new visual identity.

The new generation of the Audi Q3 has arrived in top form: featuring a dynamic design, prime proportions, and a spacious interior. With efficient combustion-engine models, a plug-in hybrid model with excellent range, cutting-edge lighting technology carried over from the full-size class, and modern driver assistance systems, the Q3 is the new benchmark in the premium compact class.

Complementing the highly efficient TDI and TFSI engines, Audi is taking efficiency technologies like MHEV plus or alternative fuels out of the lab and onto the road. The goal: sustainable mobility tailored to customers’ needs.

With the presentation of the Audi Concept C in Milan and at IAA Mobility 2025 in Munich, Audi is taking a progressive step. Going forward, the brand will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C stands for the new design philosophy – a defining moment for the four rings.

The Audi Q3 has been a bestseller and an integral part of Audi’s premium compact segment for more than ten years. The latest generation of SUV and Sportback once again sets new standards. It presents itself confidently and emotionally, impressing with its sporty appearance, dynamic handling, and numerous innovative features. The wide range of available engines includes powerful plug-in hybrids and efficient combustion engines, some with mild hybrid technology or quattro all-wheel drive. A newly developed damper system and a host of assistance systems enhance comfort, driving dynamics, and safety. A highlight of the series: the digital Matrix LED headlights with new micro-LED technology.