Anniversaries

Jubiläen

From the very start, the four interlinked rings were the brand emblem of Auto Union AG, which was the second-largest German motor-vehicle manufacturer when the company was formed in the town of Chemnitz in 1932. August Horch founded his first company back in 1899 and in 1873, Audi’s predecessor brand, NSU, came into existence. Today AUDI AG looks back on a 100-year history and thus on many anniversaries. Audi Tradition feels a connection with this history and celebrates these anniversaries with events, in publications or with special projects – including building a replica of the Audi Front 225 Roadster, which was presented as part of the “100 Years of Audi” anniversary in 2009.

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The traditional NSU brand and Audi’s Neckarsulm site: 150 years of innovation and transformation
Company
02/27/2023

The traditional NSU brand and the Audi Neckarsulm site: 150 years of innovation and transformation

The traditional NSU brand is celebrating its birthday. In 1873, Christian Schmidt and Heinrich Stoll founded “Mechanische Werkstätte Schmidt & Stoll” in Riedlingen for the production of knitting machines, which later evolved into NSU Motorenwerke AG and ultimately into today’s Audi site in Neckarsulm. Even NSU’s name is closely associated with Neckarsulm, as the company name is derived from the city on the Neckar and Sulm rivers. NSU impressively demonstrates the development of mobility – from bicycles and motorcycles to automobiles. For its 150th anniversary, Audi Tradition is bringing out a number of NSU highlights from its historical vehicle collection. The special exhibition “Innovation, audacity and transformation”, a cooperation project between Audi Tradition and the German Bicycle and NSU Museum (Deutsches Zweirad- und NSU-Museum), is also under construction. The exhibition will be on display at the Audi Forum in Neckarsulm and at the German Bicycle and NSU Museum in Neckarsulm starting on June 14.
“Audi Anniversary Dates 2022” is now available for download as a digital booklet
Company
12/17/2021

“Audi Anniversary Dates 2022” is now available for download as a digital booklet

In 2022, a lot remains uncertain – by contrast, however, Audi's historical highlights for 2022 are already set. With the digital booklet “Anniversary Dates 2022,” Audi Tradition is passing on the most important information about Audi’s product and company history. Outstanding for 2022: the predecessor of the Audi A4, the Audi 80, came on the market 50 years ago. That was 1972. Additionally, the Audi logo is celebrating its 90th birthday; the four rings recall the merger of four companies, namely Audi, DKW, Horch, and Wanderer, and the accompanying establishment of the Auto Union AG in June 1932. The digital anniversary booklet provides an overview of all 2022 Audi anniversary dates; it is now available for download from the Audi MediaCenter.

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