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Tradition

Anniversaries

“The sky’s the limit”: Audi displays convertibles at Techno Classica

From the very start, the four interlinked rings were the brand emblem of Auto Union AG, which was the second-largest German motor-vehicle manufacturer when the company was formed in the town of Chemnitz in 1932. August Horch founded his first company back in 1899 and in 1873, Audi’s predecessor brand, NSU, came into existence. Today AUDI AG looks back on a 100-year history and thus on many anniversaries. Audi Tradition feels a connection with this history and celebrates these anniversaries with events, in publications or with special projects – including building a replica of the Audi Front 225 Roadster, which was presented as part of the “100 Years of Audi” anniversary in 2009.

Recent Press Releases

  • 07/08/21
    Company

    A Slogan with History: Audi marks 50 Years of “Vorsprung durch Technik”

    The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal. And each year, there’s a little bit more history behind it. On this momentous occasion, the company is looking back at a plethora of innovations over five decades that demonstrate why “Vorsprung durch Technik” isn’t just a slogan for Audi – it’s also an expression of the company’s future-oriented approach.
  • 12/22/20
    Tradition

    Audi Anniversary Dates 2021

    Audi Tradition is releasing its latest "Anniversary Dates 2021" digital booklet which provides you with the most important dates concerning Audi's company and product history. Outstanding this year: the Audi core message "Vorsprung durch Technik" ("progress through technology" or "the technical edge") which first appeared in an Audi commercial fifty years ago.
  • 09/03/19
    Company

    70 years of Audi in Ingolstadt: three special exhibitions at the Audi Forum

    Audi has been building cars at the Ingolstadt site for 70 years. The heart of the Group beats in this Bavarian city on the Danube: Ingolstadt is where AUDI AG has its headquarters and operates its largest production site worldwide. To mark the 70th anniversary of the company in Ingolstadt, Audi is presenting insights into the history of the four rings. Three special exhibitions entitled “Audi in Ingolstadt: Yesterday – Today – Tomorrow” were opened simultaneously today in the Audi Forum by Albert Mayer, plant manager at the Ingolstadt site, and Thomas Frank, Managing Director of Auto Union GmbH. The highlight is the extraordinary temporary exhibition “W49” in the Audi museum mobile, which lasts until the end of February 2020. Two additional exhibitions are open to Audi employees and all interested members of the public until September 21, 2019.

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