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“The sky’s the limit”: Audi displays convertibles at Techno Classica

From the very start, the four interlinked rings were the brand emblem of Auto Union AG, which was the second-largest German motor-vehicle manufacturer when the company was formed in the town of Chemnitz in 1932. August Horch founded his first company back in 1899 and in 1873, Audi’s predecessor brand, NSU, came into existence. Today AUDI AG looks back on a 100-year history and thus on many anniversaries. Audi Tradition feels a connection with this history and celebrates these anniversaries with events, in publications or with special projects – including building a replica of the Audi Front 225 Roadster, which was presented as part of the “100 Years of Audi” anniversary in 2009.

Recent Press Releases

  • 06/10/22

    Audi captures the zeitgeist with this car: first Audi 80 unveiled 50 years ago

    It establishes the B series, is both a pioneer of innovative technology and a trendsetter, and becomes the first million-seller for the brand with the four rings: the Audi 80. The significance of the compact sedan for Audi and the Volkswagen Group is indisputable – not least because the Audi 80 pioneers the modular design.
  • 12/17/21

    “Audi Anniversary Dates 2022” is now available for download as a digital booklet

    In 2022, a lot remains uncertain – by contrast, however, Audi's historical highlights for 2022 are already set. With the digital booklet “Anniversary Dates 2022,” Audi Tradition is passing on the most important information about Audi’s product and company history. Outstanding for 2022: the predecessor of the Audi A4, the Audi 80, came on the market 50 years ago. That was 1972. Additionally, the Audi logo is celebrating its 90th birthday; the four rings recall the merger of four companies, namely Audi, DKW, Horch, and Wanderer, and the accompanying establishment of the Auto Union AG in June 1932. The digital anniversary booklet provides an overview of all 2022 Audi anniversary dates; it is now available for download from the Audi MediaCenter.
  • 07/08/21

    A Slogan with History: Audi marks 50 Years of “Vorsprung durch Technik”

    The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal. And each year, there’s a little bit more history behind it. On this momentous occasion, the company is looking back at a plethora of innovations over five decades that demonstrate why “Vorsprung durch Technik” isn’t just a slogan for Audi – it’s also an expression of the company’s future-oriented approach.

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