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Audi City Berlin

AUDI AG delivered around 1.846 million new Audi brand cars to customers during 2019. The Audi portfolio today includes more than 50 different model variants and is available in more than 100 countries around the world. Marketing and sales news as well as news from the markets and any other information from Sales and Marketing at AUDI AG can be found here.

Press Releases

  • 06/18/20
    Trends

    Audi Denkwerkstatt again among the best digital labs in a german company

    The Audi Denkwerkstatt is once again among the best digital innovation hubs in a German company. This was the verdict of the “Konzerne auf den Spuren von Startups 2020” (companies on the trail of startups 2020) study conducted by the business magazine Capital and consulting firm Infront Consulting. Its top ranking can be largely attributed to the strong customer focus, which is essential for the creation of scalable business models. Its firm anchoring in the Berlin startup scene was another reason for its success. The study also showed that digital innovation hubs are being thrust increasingly into the spotlight as a result of the challenges thrown up by the coronavirus crisis.
  • 05/27/20
    Company

    Audi further expands its e-commerce offerings together with retail partners worldwide

    Against the backdrop of the coronavirus crisis, Audi is intensifying its focus on digital solutions for its customers. The company and its dealerships are integrating e-commerce solutions for purchasing new and used cars in more and more markets. France is the pilot market for a new online reservation tool, and online sales of new cars from dealer stock have been launched in Germany. But virtual consulting and service offers are also continuing to gain importance.
  • 05/07/20
    Company

    Audi is preparing its first purely digital worldwide market launch for the new A3 family

    Audi is currently preparing the company’s first ever market launch of a new model in purely digital form: the new A3 family will be delivered to customers worldwide during the course of the year. About 15,000 sales and service employees as well as about 20,000 service technicians at retail partners around the globe have to be prepared and trained for this. In view of the coronavirus crisis, Audi is for the first time completely foregoing face-to-face training and instead is using a variety of digital formats ranging from web-based training to augmented reality and virtual reality training.
  • 04/30/20
    Company

    Audi extends new car warranty and extended warranty as a goodwill gesture

    Audi is offering its customers an extension of new car and extended warranties. This measure is being introduced short-term in many markets around the world as many customers have been, or still are, unable to visit an Audi dealership and report their warranty claims due to the ongoing Corona crisis.

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