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Sales and Marketing

AUDI AG delivered around 1.693 million new Audi brand cars to customers during 2020.

AUDI AG delivered around 1.693 million new cars to customers in 2020. The Audi portfolio today includes more than 50 different model variants and is available in more than 100 countries around the world. AUDI AG is continuing its transformation into a provider of sustainable premium mobility. In 2020, the Audi brand was by some distance the biggest manufacturer of electric vehicles among the three German premium brands and the Audi e-tron was the global top seller among electric vehicles made by German premium car companies. Furthermore, the Four Rings are also consistently driving forward digitalization in sales and marketing by focusing on expanding the e-commerce offers and further digital services. Marketing and sales news as well as news from the markets and further information from Sales and Marketing at AUDI AG can be found here.

Press Releases

  • 07/08/21

    A Slogan with History: Audi marks 50 Years of “Vorsprung durch Technik”

    The Audi slogan “Vorsprung durch Technik” is marking its 50 year anniversary this year. Even half a century after its inception, the world-famous slogan of the Four Rings hasn’t lost any of its appeal. And each year, there’s a little bit more history behind it. On this momentous occasion, the company is looking back at a plethora of innovations over five decades that demonstrate why “Vorsprung durch Technik” isn’t just a slogan for Audi – it’s also an expression of the company’s future-oriented approach.
  • 06/09/21

    Focus on IT and software: Audi continues to shape sales organization for the future

    AUDI AG is further reinforcing the digitalization of its sales organization: on 1 July 2021, the IT and software expert Michael Kranz will take over as head of Digital Experience and Business at the Four Rings. He succeeds Sven Schuwirth, who is moving within the Volkswagen Group to be the new Director of Digital Business and Product Strategy at SEAT from July.
  • 06/03/21

    Regenerative Design: Audi at Design Shanghai 2021 in cooperation with Stella McCartney

    In 2021 Audi is once again represented at Design Shanghai as Headline Partner. At this design fair, the Four Rings brand is showing its focus on forward-looking, sustainable solutions. The fair stand impressively demonstrates the use of recycled materials in the Audi e-tron GT quattro as well as in Stella McCartney’s innovative products. The fair takes place from 3 to 6 June 2021 in the Shanghai World Expo Exhibition & Convention Center.
  • 05/18/21

    Audi further extends the premium-mobility service ‘Audi on demand’ in Germany

    A new subscription offer, a dedicated app and now more than 65 stations at German dealers: AUDI AG is pressing ahead with the expansion of its exclusive mobility service ‘Audi on demand’ and thus complementing its digital ecosystem around the automobile. In this way customers gain an even broader range of services that respond to their individual needs.
  • 05/07/21

    The status after three months: Audi’s momentum was strong in the first quarter of 2021

    The Audi Group has carried the impetus of the year-end surge over to the first months of 2021: in the opening quarter, deliveries, sales revenue, and operating profit increased significantly compared to the previous year’s figures, which were marked by the pandemic. The operating return on sales was 10.0 percent. Following solid year-end figures, Audi started the new year successfully, with strong business in China and the USA. Thanks to consistent discipline in investments and costs, as well as effects deriving from the previous quarter, net cash flow reached a high level at €3.1 billion and confirmed once again the financial strength of the Four Rings. With the world premieres of the fully electric Audi e-tron GT and Audi Q4 e-tron families of models in February and April, Audi is also significantly raising the pace on its way to becoming a premium provider of electric mobility.

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