Sales and Marketing | Audi MediaCenter

Sales and Marketing

Audi is systematically pressing ahead with its transformation as a provider of sustainable premium mobility. The ongoing development of sales and a systematic focus on the needs of our customers are an integral part of our company’s future viability. The product portfolio of the brand with the four rings currently comprises around 70 different model variants and is available in more than 100 countries worldwide. Strong growth in the demand for fully electric models, in particular, confirms the Audi’s systematic electrification strategy. Especially in times of change, our strong brand forms the backbone of all our activities.

MediaInfos

Production at the Neckarsulm plant

Strategic topics

02/03/2025

Audi heightens clarity for customers through global standardization of model names

Global standardization and clear orientation for all customers: Audi is strengthening the alphanumeric format of its nomenclature. Going forward, it will represent the size and positioning of each model globally in a unified and transparent way. The previous distinction between electric vehicles and models with combustion engines according to their number no longer applies.

Strategic topics

01/13/2025

1.7 million deliveries in 2024: Audi forges ahead with its model initiative

Audi delivered around 1.7 million vehicles worldwide in 2024. More than 164,000 of those were fully electric models. Reasons for this overall decline of almost 12 percent (8 percent for fully electric models) compared to the previous year included the challenging economic conditions, an intensely competitive market, and limited availability of parts. In addition, the new product portfolio is only gradually having an impact on global sales volumes.

Strategic topics

08/30/2024

A change in the Audi Board of Management: Marco Schubert takes over Sales and Marketing from Hildegard Wortmann

Marco Schubert is returning to Audi after three years and becoming the new Member of the Board of Management for Sales and Marketing. The Supervisory Board of Audi made this decision on August 30, 2024. Schubert succeeds Hildegard Wortmann, who is leaving the Audi Board of Management on August 31, after five years at her own wish and by harmonious mutual agreement. At the same time, Wortmann will leave her role in the Extended Executive Committee of Volkswagen Group.

Audi delivered around 1.9 million vehicles in 2023 and is starting a challenging year from a position of strength

Strategic topics

01/11/2024

Audi delivered around 1.9 million vehicles in 2023 and is starting a challenging year from a position of strength

Audi delivered around 1.9 million cars in 2023. Deliveries of more than 178,000 fully electric vehicles resulted in an increase of 51 percent compared to 2022. The high demand serves as a robust foundation for a challenging year of transformation with a clear focus on electromobility: One next important step will be the world premiere of the Audi Q6 e-tron at the end of the first quarter of 2024.

International Audi Twin Cup finals 2023

Strategic topics

07/13/2023

International Audi Twin Cup finals 2023: Here are the best teams from Sales and After Sales

Team spirit, passion, and outstanding performance took center stage at this year’s Audi Twin Cup world finals. The Audi Twin Cup is the global competition for excellent customer service. This year marked the first time that teams from Sales joined the traditional lineup of After Sales teams. Audi partners from 26 markets took part in the Audi Twin Cup 2023. Teams qualified for the finals at the Audi Campus in Munich through a series of competition rounds.

Audi at the 2023 OMR Festival

Strategic topics

05/09/2023

“Step into your sphere” – Audi at the 2023 OMR Festival

The online marketing and technology scene will come together once again for Europe's largest digital marketing and technology event at the OMR (Online Marketing Rockstars) Festival in Hamburg on May 9 and 10, 2023. As in previous years, Audi is once again the main sponsor of the event in 2023 and will be exhibiting with a large booth featuring many interactive elements. This year, visitors will be able to experience first-hand how Audi is shaping the driving experience of the future. The approach that the premium brand is presenting at the booth and in an associated campaign entitled “Step into your sphere” represents a new mindset in automotive development.

Sustainably impressive: Audi House of Progress opens in the Autostadt in Wolfsburg

Strategic topics

03/21/2023

Sustainably impressive: Audi House of Progress opens in the Autostadt Wolfsburg

Audi has completely redesigned its pavilion in the Autostadt Wolfsburg and converted it into the only permanent location for the Audi House of Progress exhibition concept. Now, the brand’s new experience center is opening its doors. Audi is bringing its four brand values of digitalization, design, performance, and sustainability to life for the site’s visitors. The Audi House of Progress concept offers them space to connect with the Audi brand and get to know the company, its products, and its values. The result is direct contact between people and brand. The locations are not sales outlets. On the contrary, they make the Audi spirit accessible through direct involvement with relevant content and products.

Carbon-neutral production sites: vehicles fueled with sustainable fuels at the factory

Strategic topics

12/09/2022

Carbon-neutral production sites: vehicles fueled with sustainable fuels at the factory

Many new vehicles that leave the Audi plants are delivered with environmentally-friendly R33 fuel. After the plants' filling stations transitioned to R33 Blue Diesel last year, its complement R33 Blue Gasoline was introduced – Audi’s way of contributing to defossilization and helping to reach climate targets.

Audi at Design Miami/: Immersive and experiential spheres in digital art

Strategic topics

11/29/2022

Audi at Design Miami/: Immersive and experiential spheres in digital art

Audi, in collaboration with digital artist and designer Andrés Reisinger will introduce the car manufacturer’s first digital artwork at Design Miami/. The original piece is inspired by the Audi grandsphere concept; following Milan Design Week and two Chinese exhibitions in Beijing and Shenzhen, Design Miami/ is the fourth design exhibition Audi will have visited in 2022. A special on-site panel talk with the artist is also planned.

Audi, Start-Ups and Tech Talent at Bits & Pretzels

Strategic topics

09/22/2022

Audi, Start-Ups and Tech Talent at Bits & Pretzels

Back on stage in the founders’ scene: after two years in virtual format, Bits & Pretzels is returning to Munich on-site – and Audi is back on board. At the conference from September 25 to 27, 2022, Audi experts will exchange ideas with international thought leaders and founders about what will move people in the future. On Monday (September 26), Patrick Hennig, co-founder of luca app and CEO of culture4life GmbH, futurologist Kirstine Fratz, and influencer Laura Lewandowski will discuss topics such as the future of mobility and “New Work” during the six-hour program organized by the company with the four rings.

Strategic topics

07/28/2022

Audi Progressive Retail: The brand with the four rings launches a new interactive concept for customers

Even more than before, Audi is putting customers front and center at its dealerships: with a completely new, inviting, and progressive showroom architecture, interactive digital elements, and employees to spark enthusiasm for new technologies. The Audi Progressive Retail concept provides space for customers to experience Audi products and the Audi brand in an emotional and individual way, while at the same time reflecting the brand with the four ring’s forward-looking mentality.

International Audi Twin Cup finals 2022: The best Audi service comes from Canada

Strategic topics

07/22/2022

International Audi Twin Cup finals 2022: The best Audi service comes from Canada

Team spirit and passion meet know-how and performance: The winning team at this year’s Audi Twin Cup is „Matrix Northern Lights“ from Canada. At the competition, Audi honors outstanding performance in customer service. Second place goes to the team „The Dutch Lions“ from the Netherlands. Third place was taken by the team „Fiersome“ from the USA. The winners in the two individual categories service and technology are Bulgaria and Slovakia. A total of 20 national teams competed in four disciplines for places on the winners’ podium. National qualification rounds preceded the event, with 1,759 teams from 24 countries participating globally.

Images

Audi presents key debuts for China at Auto Guangzhou

Audi presents key debuts for China at Auto Guangzhou

Audi presents key debuts for China at Auto Guangzhou

Double debut in Shanghai – AUDI and the AUDI E concept

Audi delivered around 1.9 million vehicles in 2023 and is starting a challenging year from a position of strength

Audi delivered around 1.9 million vehicles in 2023 and is starting a challenging year from a position of strength

International Audi Twin Cup finals 2023

As of: 08/09/2023

Videos

Audi x OMR – Insights into Audi Design: Aesthetic Intelligence

Audi at Design Miami/

As of: 08/09/2023

Marco Schubert

Member of the Board of Management at AUDI AG for Sales and Marketing