Skip to content

Company
Sales and Marketing

Audi City Berlin

AUDI AG delivered around 1.878.100 new Audi brand cars to customers during 2017. As one of the world’s most successful manufacturers of premium automobiles, the company has increased its global sales for the eighth year in a row. The Audi portfolio today includes over 50 different model variants and is available in more than 100 countries around the world. Sales figures, news from the markets and any other information from Sales and Marketing at AUDI AG can be found here. The Audi sales figures for each month are published at the beginning of the following month.

Press Releases

  • 10/18/18
    Company

    Offer for the future: Audi offers customers a new environmental and exchange incentive

    Offer for the future for diesel drivers: Audi is renewing the fleet of vehicles on the roads and thus supporting the package of measures to improve air quality. Customers who replace their existing diesel vehicle with the Euro 1 to Euro 4 emission standards will receive a price incentive on their new car. This incentive is staggered depending on the model and amounts to between 3,000 and 10,000 euros. Audi is also offering a new exchange incentive for customers in 14 German cities and the neighboring rural districts. It is paid out when a Euro 4 or Euro 5 car is traded in and amounts to up to 9,000 euros.
  • 10/17/18
    Company

    European Dealer Council: Audi and European sales partners shape the retailing of the future

    AUDI AG and the European Dealer Council exchange views on the future business model and discussed growth areas at the conference of the European Dealer Council today (Wednesday). When the new contracts take effect on April 1, 2020, the new AUDI sales strategy will begin, fundamentally changing the sales model and making it fitter for the future. The focus is on online sales, new sales formats and mobility concepts, digital services and the used-car business as potential drivers.
  • 10/16/18
    Company

    Munich II public prosecutor concludes regulatory offences proceedings by issuing administrative order imposing a fine (Bußgeldbescheid) / AUDI AG accepts the fine and, by doing so, admits its responsibility

    The Munich II public prosecutor today issued an administrative order against AUDI AG in its capacity as affected party (Betroffene) pursuant to sections 30 para. 1, 130 para. 1 of the German Act on Regulatory Offences (Ordnungswidrigkeitengesetz – OWiG) in the context of deviations from regulatory requirements in certain V6 and V8 diesel aggregates and diesel vehicles manufactured or distributed by AUDI AG. As a result of the administrative order imposing the fine, the active regulatory offence proceedings conducted by the Munich II public prosecutor against AUDI AG will be finally terminated. Considering these special items the Audi Group will significantly undercut major financial key performance indicators forecasted for the fiscal year 2018.
  • 10/09/18
    Company

    New Audi City Opens in Warsaw

    Audi is taking its showroom concept for premium car sales to the next level: The fifth Audi City worldwide is opening in the heart of the Polish capital. The brand with the four rings is presenting its entire product portfolio to visitors in virtual form and with personal consultation on an area of around 530 m2. At the same time, the latest offering is profiting from the experiences of existing Audi Cities.
  • 10/05/18
    Company

    Exceptional situation in Europe adversely affects AUDI AG deliveries in September

    AUDI AG delivered around 139,150 cars to customers worldwide in September, a decline of 22.0 percent on the 2017 record-breaking figure. Following above-average sales results in Europe over the past two months due to the sell-off of models in stock, the increasingly empty stores and the restrictions in the sales portfolio had an adverse effect on deliveries in September. Last month the company sold 55.5 percent fewer cars in the home continent than a year ago. Audi achieved further growth in China (+12.5%) and North America (+1.2%) in September. Global deliveries since the start of the year of around 1,407,700 units were up 2.0 percent year-on-year.
  • 09/18/18
    Company

    Audi delivers customized premium services for the sales force of tomorrow

    Audi is taking the next steps on its way to becoming a premium digital car company. The company is using new products and services to make daily mobility simpler and more flexible for its customers and is setting the standards for the user experience. The central access point is the myAudi customer portal, where all digital solutions can be booked, managed and used via an intuitive interface. New digital business models are expected to contribute one billion euro to the company’s operating profit by 2025.
  • 09/12/18
    Company

    Mobility without boundaries: Audi e-tron Charging Service completes range of charging options

    The e-tron marks the dawning of a new era for Audi. The brand with the four rings is being transformed from a classic automotive manufacturer into a premium mobility systems supplier. The Audi e-tron Charging Service will be part of a broad-based offering for charging and provides Europe-wide access to the public charging infrastructure. Audi’s proprietary charging card brings together over 72,000 charging points operated by 220 providers, for unlimited, trouble-free electric mobility.
  • 09/10/18
    Company

    Audi continues to grow in August

    The Audi brand beat its 2017 results by 10.9 percent in August with around 153,900 premium automobiles sold. Among the core regions the number of deliveries grew most strongly in Europe (+21.5%). Here the deliveries of models in stock as part of the switch to WLTP and model changeovers continued to have a positive effect on the sales figures. North America (+5.1%) and China (+6.0%) also saw positive growth in the past month. Audi delivered more than 1,268,550 automobiles to customers (+5.5%) since January.
  • 08/22/18
    Company

    Mobility network expands: Audi on demand launched in the UK

    Following on from Asia, Audi is now expanding its flexible mobility service to include Europe: Audi on demand arrived in the UK, with locations in Manchester, Edinburgh and Glasgow. For the first time in Europe, dealers now act as the point of contact for Audi on demand customers. Audi plans to extend the concept to other locations in the UK by the end of the year.
  • 08/20/18
    Models

    Audi’s new full-size class – with the market introduction of the Q8 now complete

    The new Audi Q8 (combined fuel consumption in l/100 km: 6.8 – 6.6*; combined CO2 emissions in g/km: 179 – 172*) delivers its very own interpretation of a large four-door SUV coupé with its striking design and excellent adaptability. Together with the Audi A8, the Audi A7 Sportback and the Audi A6, it constitutes the new full-size class in the brand’s product portfolio. With their extensive package of innovative technologies, the full-size models once again underscore “Vorsprung durch Technik” and offer customers a great deal of utility value.
  • 08/11/18
    Company

    Audi City

    Audi City points the way in the future of premium car sales: This physical cyberstore presents Audi’s entire model range using virtual technology throughout, and offers top caliber personal advice and service. The showroom concept therefore blends digital innovation with the strengths of the physical dealership, and acts as the main innovation lab for digitally connected sales activities at Audi. At the forefront of developments in this pioneering field, the Company opened the first Audi City in 2012 and has since been gradually refining the successful formula.
  • 08/09/18
    Company

    Audi increases deliveries by 7.0 percent in July

    AUDI AG delivered around 165,350 premium automobiles to customers in July, a year-on-year increase of 7.0 percent. The three core markets performed positively: Compared with July 2017, demand in China rose 3.8 percent, in the United States 2.1 percent and in Germany 37.5 percent. In the home continent as a whole, extraordinary effects are having a positive impact on business. Cumulative worldwide sales total around 1,114,650 units (+4.8%).
  • 07/24/18
    Company

    Audi launches new 3D configuration

    Audi is the first automobile manufacturer to use 3D visualization in its product configurator. Rather than the static images used in the past, customers now experience for the first time a 360 degree view of an animated vehicle in real time, directly via the Audi website. The application is launching in Germany and 24 additional countries worldwide.
  • 07/10/18
    Company

    Audi sales grow by 4.5 percent in the first half of the year

    AUDI AG delivered around 164,000 premium automobiles to customers in June. As such, sales were down 3.8 percent on the strong result of the same period last year. In the United States, sales of the Four Rings were up 0.3 percent, on a par with the prior-year level. As a result, Audi of America achieved its 90th consecutive record-breaking month. In China, deliveries failed to reach the record-breaking level from 2017 (-7.2%) due to the announced tariff reductions. In Europe too, Audi sales were down 1.8 percent on last year. Worldwide and across all Audi models, deliveries increased by 4.5 percent since the start of the year. Cumulative sales total around 949,300 units.
  • 06/23/18
    Company

    Short film: Audi welcomes Saudi Arabian women as they take the wheel

    It’s a new era for women in Saudi Arabia: From now on they can also get a driver’s license and drive a car. Audi has dedicated a short film of its own to the new group of female customers and will show it on its social media channels.
  • 06/19/18
    Company

    Abraham Schot takes over as interim Chairman of the Board of Management of Audi with immediate effect

    The Supervisory Board of AUDI AG has decided to transfer the duties of the Board of Management Chairman to Abraham Schot on a temporary basis with immediate effect.
  • 06/15/18
    Company

    Audi Virtual Training: New gamification learning concept in the digital car dealership

    Gain experience the fun way: In Audi Virtual Training, service and dealership employees practice optimal behavior in customer contact. During the two-hour training session, they are confronted in the virtual dealership by demanding customers, surprising reactions and complex situations. Audi is a pioneer in the automotive trade when it comes to virtual training. Around 570 partner businesses in Germany already make use of the training program. 
  • 06/13/18
    Technology

    Audi connects the electric car with the house

    Audi is taking the idea of electric mobility beyond the automobile in offering its customers a tailormade system offering. To that end, the brand is teaming up with two new partners to connect its electric model Audi e-tron with the user’s home infrastructure. Intelligent interaction with home energy management systems from SMA Solar Technology and the Hager Group enables cost-optimized charging – including using sustainable photovoltaic power if desired.
  • 06/11/18
    Company

    Audi sales in May up slightly year-on-year

    AUDI AG delivered around 160,600 premium automobiles to customers worldwide in May. This means that sales are up slightly by 0.7 percent year-on-year. Global deliveries since the start of the year of around 785,300 units were up 6.4 percent on the 2017 figure. Audi generated further growth in China (+7.7%), Asia-Pacific region (+9.3%) and North America (+1.6%) in May. In Europe, around 72,150 units represent a fall of 5.2 percent. With more than 287,000 SUV models sold in the year to date, the Q family continues to provide important momentum.
  • 06/07/18
    Company

    Audi expands mobility network in Asia

    The mobility offering of the four rings continues to grow: With the opening of a new location in Tokyo, Audi on demand is now also available in Japan. In Hong Kong, three further mobility hubs extend the offering. The premium brand also offers its mobility services in Beijing, San Francisco, Singapore and Munich.
  • 05/08/18
    Company

    Audi starts second quarter with sales growth

    AUDI AG delivered around 160,900 premium cars in April. Global sales increased by 3.1 percent. Customers took delivery of around 624,650 units across all models since January, an increase of 8.0 percent. As such, the Four Rings once again beat its previous record-breaking figure, achieving the strongest demand in Audi history on a cumulative basis. In the core regions dealers in Europe reporting 4.1 percent fewer deliveries in the past month than in April 2017. By contrast, sales increased above average in North America (+3.9%) and China (+13.5%).
  • 04/09/18
    Audi MediaCenter

    More than 463,000 deliveries worldwide: Audi sets new record for first quarter

    New record-breaking figure for the Four Rings: Audi concluded its best first quarter in the company’s history. Between January and March the company sold around 463,800 automobiles worldwide, 9.8 percent more than in the same quarter last year. In particular, the high demand in China (+41.9%) and North America (+10.2%) drove growth in the first three months. In Europe, however, sales since January came in below the record-breaking level from 2017, down 4.7 percent. In March, the company delivered around 183,750 premium automobiles (+6.0%) worldwide.
  • 03/29/18
    Company

    Future offer for diesel drivers: Audi extends environmental trade-in bonus and gives “return promise”*

    Audi is continuing its support for switching to more environmentally friendly Euro 6 diesel engines in the second quarter. Customers who switch from their previous diesel vehicle with Euro 1 to Euro 4 emissions standards will receive a price advantage on their new car. Depending on the model, this is staggered and amounts to between EUR 3,000 and 10,000. In addition, Audi Leasing’s new-car customers will receive the “Audi return promise”*: They can terminate their leasing contract prematurely under certain circumstances in the event of driving bans in municipalities and cities.
  • 03/12/18
    Company

    Audi sales continued to grow in February

    In February the brand with the Four Rings handed over around 130,950 premium automobiles worldwide, up 4.6 percent year-on-year. China (+22.4%) and North America (+13.1%) once again substantially boosted sales. With the new Audi A6 which just was unveiled at the Geneva Motor Show, Audi is entering the next phase of the model initiative. Worldwide the Audi Q5 (+26.8%) and Audi’s latest SUV, the Q2 (+38.9%) substantially drove demand. All the Q models account for 37 percent of Audi’s global sales.
  • 02/09/18
    Company

    China and North America substantially boost Audi sales in January

    Audi kicked off 2018 with substantial sales growth. In January, the brand delivered around 149,100 premium automobiles to customers worldwide, up 20.3 percent year-on-year. A sharp increase in China (+73.0%) in particular was a key factor, contrasting with the slowdown in sales a year ago as the company negotiated with its local partners. The brand with the four rings also again clearly increased sales in North America (+9.8%). In Europe (-2.2%), sales in January were, however, slightly below the record-breaking level from 2017.
  • 01/12/18
    Company

    1,878,100 automobiles sold:Audi closes 2017 with new record-breaking sales

    AUDI AG has increased its global sales for the eighth year in a row. Despite a turbulent first half of the year, the company achieved a new record-breaking figure: Around 1,878,100 deliveries represent an increase of 0.6 percent. The Four Rings sold more than in the previous year in all three core markets in 2017: In the United States, Audi achieved new record-breaking sales month by month and closed the year 2017 with growth of 7.8 percent. In China, Audi not only managed to offset the poor delivery figures from the first half of the year, but even achieved a cumulative increase of 1.1 percent in the year-end spurt. In Germany, sales built on the very high level in 2016 with an increase of 0.4 percent.
  • 01/11/18
    Company

    Mobility network extends: Audi on demand starts in Singapore

    The brand with the Four Rings is now launching the successful premium mobility concept Audi on demand in Singapore. Sophisticated drivers and Audi aficionados can access a wide selection of the latest Audi models at the touch of a button. The duration of use for each vehicle can be as short as four hours or as long as 28 days. A concierge service brings the car to the customer by request. The service also is offered in Beijing, Hong Kong, San Francisco and at Munich Airport.
  • 12/19/17
    Company

    Audi extends trade-in bonus for switching to latest efficiency technologies

    An attractive incentive to switch to modern, more environmentally friendly cars: AUDI AG is extending its trade-in bonus for customers who switch from diesel-powered cars that meet the Euro 1 through Euro 4 emissions standards to an Audi that meets the Euro 6 standard. The price advantage is scaled by model – depending on the category of the selected new car, it amounts to between €3,000 and €10,000. The bonus is especially attractive for customers who select an Audi with an alternative drive such as plug-in hybrid technology or a g-tron model that runs on CNG (compressed natural gas). The extension to the trade-in bonus starts on January 1, 2018 in Germany and will run until March 31, 2018.
  • 12/07/17
    Company

    New record breaking figure for Audi sales in November

    Audi continues the upturn of the past few months with its year-end spurt. In November, the premium brand delivered around 160,000 automobiles to customers worldwide, up 4.5 percent year-on-year. The company once again saw a clear increase in North America (+13.6%) and in China (+6.5%), in Europe ( 0.1%) sales came in on a par with the November figure for 2016. Cumulative global deliveries at the end of the month totaled around 1,699,550, 0.8 percent below the reference figure from 2016.
  • 12/07/17
    Company

    Audi to mark Apollo lunar missions with a special commercial

    On December 7, 1972, NASA launched the Apollo program’s final spacecraft bound for the moon. And exactly 45 years later, Audi is commemorating the historic event with “Apollo 45” – a commercial specially created for the occasion. In about 65 seconds it pays homage to the famous Inuit-themed quattro commercial from the 1990s and gives viewers a peek at the “Mission to the Moon” with the Audi lunar quattro. The moon rover is scheduled to begin its mission in 2019.
  • 12/01/17
    Company

    Next step regarding “digital retail”: Around-the-clock Audi Service Station lays on ultimate customer convenience

    Digitalization meets service orientation: Audi is the first carmaker to use digital service stations in the retail sector. Customers can conveniently drop off or pick up their vehicles and pay for servicing at any time, regardless of the dealership’s hours of operation. The station can also issue a replacement vehicle and process its return. Following a successful pilot at two Munich Audi dealerships, the premium brand is now rolling out 30 additional Service Stations to dealerships throughout Germany.
  • 11/22/17
    Company

    Audi on demand: Premium brand expands mobility offerings

    Audi is significantly expanding its mobility offerings in Hong Kong. On Wednesday, the brand is opening two new locations for Audi on demand, its premium mobility service. A year ago, the company launched its all-inclusive service in the city as a pilot project exclusively for customers living in a luxury residential complex. Now the service is available to the general public and offering even more flexible booking options. China is among the world’s lead markets for the urban mobility services provided by Audi. In addition to its presence in Hong Kong, Audi on demand also became available in Beijing starting in September 2017. The service also is offered in San Francisco and at Munich Airport.
  • 11/09/17
    Company

    Audi starts fourth quarter with sales growth

    The Four Rings achieved a successful start to the fourth quarter. AUDI AG sold around 158,750 premium automobiles worldwide in October, up 5.3 percent year-on-year. Among the core regions, deliveries grew in North America (+10.2%) and China (+14.5%) last month; sales in Europe were down 1.6 percent year-on-year. Since the return to growth in June, Audi managed to reduce consistently the cumulative year-on-year decline in sales month by month; around 1,539,500 deliveries worldwide since January are still 1.3 percent below the 2016 figure.
  • 11/02/17
    Models

    Sales launch for the new Audi RS 4 Avant

    The new Audi RS 4 Avant (combined fuel consumption in l/100 km: 8.8; combined CO2 emissions in g/km: 200-199*) unites impressive driving performance with excellent suitability for everyday use. The model made its world debut at this year's IAA trade fair in Frankfurt am Main, Germany. Customers in Germany and other European countries can order the Audi RS 4 Avant from Thursday, November 2, onward. The basic price is € 79,800.
  • 10/24/17
    Company

    Audi launches online sales for used cars

    A used car from the comfort of your own sofa: Audi is the first automotive brand to offer a complete digital solution for dealers. This combines purchase, payment options, registration and individual delivery. With a new, proprietary Audi online platform, customers can now buy Audi Approved :plus models around the clock and have them delivered throughout Germany at the time and place of their choice. The platform users conclude the financing completely digital – also from home or via their mobile device.
  • 10/11/17
    Company

    AUDI AG in September: Sales continue to rise in North America and China

    AUDI AG ended the third quarter with an increase of 2.6 percent in September sales compared to 2016. In the past month, the company sold 178,350 units. The picture was mixed among the top markets: While sales grew in the United States (+9.6%) and in China (+7.2%), the figures in Germany were down 0.5 percent year-on-year. Since January, the manufacturer delivered around 1,380,800 premium automobiles to customers, reducing the cumulative decline to 2.0 percent compared with 2016, the strongest sales year ever in Audi history.
  • 09/29/17
    Models

    Presales start for new Audi A8

    At the Audi Summit in Barcelona the brand with the Four Rings celebrated the world premiere of the new Audi A8. Customers in Germany will be able to order the luxury sedan from October 5. With strikingly stylish design, first-class chassis solutions, a touch operating concept and the electrification of all drive units, the fourth generation of the A8 provides the latest reference for Vorsprung durch Technik. The basic price in Germany for the flagship is 90,600 euros; the long-wheelbase version starts at 94,100 euros.
  • 09/25/17
    Company

    Audi Twin Cup 2017: Germany wins world championship for service

    Precision and passion leads to the world championship in Audi Service: the team from Germany claimed victory in the international finals of the Audi Twin Cup 2017. Teams of service technicians and advisors impressed with their expert technical knowledge and superior consulting expertise.
  • 09/19/17
    Company

    Premium mobility service Audi on demand+ launches in Beijing

    With Audi on demand+ the brand with the Four Rings is now bringing the successful premium mobility concept for flexible use and exceptional service to Beijing. Users select the car desired from a range of prestigious top models from a high-performance vehicle to an upper class sedan. Customers can use their smartphones to book their preferred models and pay while on the move. A concierge service brings the car to the customer by request. The metropolis is the first location for Audi on demand+ in China, and plans call for the offering to become available in major medium and large-sized cities across China to form a regionwide mobility service network within the next years.
  • 09/19/17
    Company

    Study shows Audi unmatched for future viability

    Kudos for the four rings: When it comes to viability for the future, the BrandTrust Resilience Index has ranked Audi in first place among automobile brands in Germany. The brand moved up a spot since the last survey in 2015 and took over the top ranking from Tesla.
  • 09/13/17
    Company

    Audi g-tron at the IAA: the clean alternative for frequent drivers

    Fuel consumption of the models named: A4 Avant g-tron: CNG consumption in kg/100 km: 4.3 – 3.8*; combined fuel consumption in l/100km: 6.5 – 5.5* (36.2 – 42.8 US mpg); combined CO2 emissions in g/km (CNG): 117 – 102* (188.3 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 147 – 126* (236.6 – 202.8 g/mi) A5 Sportback g-tron: CNG consumption in kg/100 km: 4.2 – 3.8*; combined fuel consumption in l/100 km: 6.3 – 5.6* (37.3 – 42.0 US mpg); combined CO2 emissions in g/km (CNG): 114 – 102* (183.5 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 143 – 126* (230.1 – 202.8 g/mi) A3 Sportback g-tron: CNG consumption in kg/100 km: 3.5 - 3.3*; combined fuel consumption in l/100 km: 5.4 - 5.1* (43.6 – 46.1 US mpg); combined CO2 emissions in g/km (CNG): 96 - 89* (154.5 – 143.2 g/mi); combined CO2 emissions in g/km (gasoline): 126 - 117* (202.8 – 188.3 g/mi) Audi demonstrates through its g-tron fleet how sporty driving can be combined with efficiency, environmental friendliness and fuel economy. The brand with the Four Rings is now making a particularly sustainable offer: The company is to supply climate-friendly Audi e-gas to its customers as standard for three years, to power the A4 Avant g-tron, A5 Sportback g-tron and A3 Sportback g-tron models. The customer pays the standard natural gas price. With this deal, Audi is reducing the CO2 emissions of the g-tron fleet when running on gas by 80 percent**. The two new models A4 Avant g-tron and A5 Sportback g-tron are currently being exhibited at the IAA in Frankfurt.
  • 09/07/17
    Company

    Audi continues substantial sales growth in China in August

    Following growth in June and July, AUDI AG increased its global sales year-on-year in August as well. Around 138,900 premium automobiles delivered in August represent a 5.0 percent increase in sales compared with 2016. Cumulative sales since January total around 1,202,400 units and are 2.6 percent below the record-breaking figure from 2016. Last month, Audi sales increased in all three top markets of the Four Rings – in the United States (+2.8%), in Germany (+6.7%), and, most notably, in China: Audi once again achieved substantial growth (+10.3%) in its largest market on the back of strong sales in July and reported its best sales month of the year to date with 54,205 Chinese customers.
  • 08/30/17
    Company

    Audi launches Virtual Reality technology in dealerships

    A premiere in automotive retail: the Audi VR experience is being launched as first fully functional virtual reality application for customer consultation at dealerships. First Audi dealers in Germany, the United Kingdom and Spain are now starting to deploy the virtual reality headset installation, with additional markets and locations to follow. With the VR solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. The VR experience explains Audi technologies intuitively and offers customers the opportunity to immerse themselves virtually in extraordinary moments from the world of the four rings. As part of Audi’s comprehensive initiative for digital innovation at dealerships, the VR experience is completely integrated into the brand’s IT systems.
  • 08/17/17
    Models

    Alternatives for the midsize category: Audi A4 and A5 now available to order as g-tron

    Audi is offering its customers two sustainable alternatives in the midsize category: the new A4 Avant g-tron and the new A5 Sportback g-tron. Both models are powered by a bivalent 2.0 TFSI engine developing 170 hp. Like the A3 Sportback g-tron that is already on the market, they can run on a choice of the climate-friendly fuel Audi e-gas, conventional CNG (compressed natural gas) or gasoline. Customers can now order both models from dealers. A4 Avant g-tron: CNG consumption in kg/100 km: 4.4 - 3.8*; combined fuel consumption in l/100 km: 6.5 - 5.5*; combined CO2 emissions in g/km (CNG): 117 - 102*; combined CO2 emissions in g/km (gasoline): 147 - 126* A5 Sportback g-tron: CNG consumption in kg/100 km: 4.2 - 3.8*; combined fuel consumption in l/100 km: 6.3 - 5.6*; combined CO2 emissions in g/km (CNG): 114 - 102*; combined CO2 emissions in g/km (gasoline): 143 - 126* A3 Sportback g-tron: CNG consumption in kg/100 km: 3.6 - 3.3*; combined fuel consumption in l/100 km: 5.5 - 5.1 *; combined CO2 emissions in g/km (CNG): 98 - 89*; combined CO2 emissions in g/km (gasoline): 128 - 117*
  • 08/08/17
    Company

    Audi offers trade-in bonus for switching to latest efficiency technologies

    AUDI AG is offering attractive trade-in bonuses to customers who switch to an Audi with Euro 6 standard from diesel-powered cars with emission standards Euro 1 through Euro 4. The price advantage is scaled by model. Depending on the category of the new car, it amounts to between €3,000 and €10,000. The bonus is especially attractive for customers who select an Audi with plug-in-hybrid technology or a g-tron model that runs on CNG (compressed natural gas). The initiative is applicable in Germany with immediate effect. In this way, Audi is helping to accelerate the replacement of older vehicles with modern and more environmentally friendly cars.
  • 08/04/17
    Company

    Audi sales grow in July to new all-time high

    AUDI AG has increased its worldwide deliveries in July by 3.5 percent year-on-year. With around 154,600 cars sold, the company achieved the highest July sales in its history. Sales increased in all core regions – in Europe by 1.4 percent, in North America by 4.0 percent and in Asia-Pacific by 6.7 percent. China made up the biggest share of gains in the past month, up 10.3 percent to 51,235 customers. In the United States (+2.5%), Audi continued its growth streak despite the clearly negative market environment. Around 1,063,550 worldwide deliveries since January are 3.6 percent below the 2016 reference figure following a challenging beginning of the year. At the start of July, the cumulative figure was still at a negative 4.7 percent.
  • 07/07/17
    Company

    AUDI AG: June sales up in China, USA and Western Europe

    AUDI AG increased sales in June in all its three largest sales markets. In China (+1.7%), the company returned to growth. In the tightening U.S. market, the Four Rings saw business continue to grow substantially, up 5.3 percent. Sales also increased year-on-year in Western Europe (+2.6%). Audi delivered around 170,650 automobiles to customers worldwide in the past month, thus exceeding the high level of June 2016 (+1.0%). Cumulative sales since January total around 908,950 units. The impact in the first few months of the year of extraordinary effects associated with the strategic alignment of Audi’s China business meant sales by midyear were down 4.7 percent on the 2016 figure.
  • 06/08/17
    Company

    Audi continues to grow in North America in May

    In May, AUDI AG delivered around 159,600 cars to customers, 2.8 percent less than in the same month in 2016. Around 738,300 deliveries over the first five months of the year represent a decrease of 5.9 percent worldwide. Despite the downturn of the total U.S. market, Audi managed to further increase sales in the United States in May too, achieving substantial growth in North America overall since the start of the year (+6.6%). In China, the sales balance for the past month (-4.0%) was still influenced by the negotiations on future collaboration, which have now been brought to a successful conclusion. The intended comprehensive deal was sealed in the second half of the month. The Chinese Audi dealers reported 48,012 units delivered in May, the highest monthly sales figure in the year to date.
  • 05/20/17
    Company

    Audi defines future network strategy with partners in China

    AUDI AG, FAW Group and FAW-Volkswagen have signed an agreement with the Audi dealer council for the future development of the Audi business in China. The agreement is based on a common understanding of how the planned cooperation between SAIC and Audi will meet the interests of all parties involved. AUDI AG, FAW Group and FAW-Volkswagen will implement the 10-year growth plan together with their dealer partners in order to develop business in China in a profitable and sustainable way.
  • 05/11/17
    Company

    AUDI AG: Extraordinary effects impact sales in April

    AUDI AG delivered around 156,150 cars to customers worldwide in April; a decrease of 5.0 percent compared to the 2016 record-breaking figure. In China, where business is currently impacted by extraordinary effects associated with Audi’s strategic alignment in the market, sales in the past month were 11.6 percent higher than in March. Year-on-year, April results in China were still 6.9 percent down. Global deliveries since the start of the year amount to around 578,750 units, 6.7 percent below the 2016 figure. In Western Europe (+1.0%) and North America (+7.3%), Audi achieved further growth despite the ongoing model changeover for the Q5 and the A5 family.
  • 04/13/17
    Company

    Audi sales down year-on-year in the first quarter due to temporary extraordinary effects in China

    AUDI AG sold around 422,600 automobiles in the first quarter of 2017, 7.3 percent less than one year ago. International markets reported a mixed picture for the Four Rings: Western Europe (+2.4%) and North America (+8.6%) both registered the most successful start to the year in Audi history. Despite the ongoing generation changeover of important high-volume models such as the Audi Q5 and the A5 family, the brand continued to grow in both regions. In China (-22.1%), by contrast, temporary extraordinary effects impacted the start of 2017. Audi is laying important structural foundations for the market potential of the coming decade there. In the month of March, around 173,450 deliveries worldwide were 6.8 percent below the previous year’s figure.
  • 03/15/17
    Company

    Audi sales in February down slightly year-on-year

    AUDI AG delivered around 125,100 automobiles in February. In North America (+16.1%) strong demand for the Audi A4 and the Q7 in particular once again translated into double-digit growth. Likewise in Europe (+1.9%), the Four Rings achieved the best start to the year in its history and continued to grow in February. In China, Audi is currently holding intensive talks with its local partners in order to position the joint cooperation suitably for the planned next stage of growth. In this phase the Chinese dealers are managing their business cautiously and reported 5.8 percent fewer deliveries in the past month than a year ago. Global sales in February were thus 1.1 percent below the record-breaking figure from 2016
  • 02/14/17
    Company

    Audi achieves further growth in Europe and North America

    AUDI AG delivered around 124,000 cars to customers in January. In particular, demand continued to rise in Europe (up 3.1% to 61,800 units) and North America (up 11.8% to 16,200 units). Sales in China fell by 35.3% to 35,181 cars. In the last month, Audi established a long-term, strategic growth plan for the coming decade together with its Chinese partner FAW. Against this background the Chinese Audi dealers had planned a restrained business volume at the start of the year. This temporary development in China also affected the global sales balance: Worldwide deliveries fell by 13.5 percent compared with the record-breaking figures for the prior-year month.
  • 01/09/17
    Audi MediaCenter

    Audi sets new sales record: 1.868 million deliveries in 2016

    AUDI AG increased its global sales to around 1,867,750 automobiles in 2016, 3.6 percent more than in the previous record-breaking year 2015. During the ongoing, wide-ranging renewal of the model range, sales increased in all core regions: in Europe (+7.1%), in North America (+5.3%) with further growth in the plateaued U.S. market (+4%) and in Asia-Pacific (+0.5%). In all five of its largest individual markets, the four rings sold more automobiles than in the previous year. Worldwide, demand increased for the seventh year in a row since 2009. Compared with 949,729 customers in 2009, the company almost doubled its market success over this period.
  • 12/13/16
    Company

    First German location for Audi on demand

    It’s the most convenient way to get from the tarmac to the business appointment: Airline passengers at Munich Airport can now use the premium mobility service Audi on demand to continue on the next leg of their trip in one of the brand’s latest models. Sophisticated travelers and Audi aficionados can expect to find a fleet of cars equipped with exclusive features – from designer coupes to the high performance experience. Users can book the Audi models with a mobile app and pick them up directly at the myAudi Sphere at the terminal. This makes Munich the first German location for Audi on demand.
  • 12/12/16
    Company

    Audi sales up in all core regions

    Audi continues its course of growth: The brand’s deliveries increased by 4.3 percent to around 154,050 units in the past month. Demand rose sharply in Europe where two important new models, the Audi Q2 and the Audi A5, were launched on the market only recently. Across the entire portfolio, sales in the region increased by 9.5 percent to around 68,200 automobiles. The company also posted further growth in the two other core regions of North America (+3.6%) and Asia-Pacific (+0.8%) in November. Since the start of the year around 1,713,900 customers worldwide decided to buy an Audi; 4.2 percent more than in the same period last year.
  • 11/30/16
    Company

    Part-Time Scientists and Audi lunar quattro ready to head for the Moon

    It has shed eight kilograms in weight, while also gaining Audi e-tron power: Following extensive tests the “Audi lunar quattro” rover is ready to tackle one of the most difficult terrains of all in exploring the Moon. As well as the development of the lunar vehicle, the mission has now also achieved a further landmark: The German space travel team “Part-Time Scientists” announced yesterday at Audi City in Berlin that it plans to complete the 385,000 km trip to the Moon from the end of 2017 using a launcher booked with Spaceflight Inc. As an early technology partner and ambassador of the Part-Time Scientists’ mission, Audi has been instrumental in generating extensive publicity for the project and bringing other strong partners on board.
  • 11/10/16
    Audi MediaCenter

    Audi starts fourth quarter with sales growth

    AUDI AG sold more premium automobiles in October than one year ago. Compared with the same month in 2015, global deliveries increased by 1.2 percent to around 150,950 units. As such, the company has exceeded the 2015 figures every month in the year to date amid a challenging environment. In October, Audi defied the negative market trend in the USA achieving growth for the 70th month in a row; high increases in Canada (+10%) confirmed the successful sales performance in North America. Worldwide, the brand with the Four Rings increased its sales by 4.2 percent since January to around 1,559,750 cars.
  • 10/12/16
    Company

    Audi in September: New A4 up by more than 20 percent in Europe

    AUDI AG closed the first three quarters with growth despite the difficult market environment: In September, the brand increased its deliveries by 1.7 percent to around 173,850 units compared with the strong prior-year month. Demand especially in Europe (+6.3%) and North America (+4.1%) played its part in the positive sales balance. Within the product portfolio, the compact Audi models in particular were very popular. Combined sales of the Audi A3 and Q3 increased by 16 percent in the month. Since January, the manufacturer delivered around 1,408,800 automobiles across all models to customers, an increase of 4.5 percent.
  • 10/04/16
    Company

    Audi Twin Cup: premium service at its best

    This year’s world championship trophy for the best After Sales performance goes to the Audi team from Russia. Outstanding technical know-how and consistent customer focus led to victory for the team of service technicians and advisors in the international final of the Audi Twin Cup 2016.
  • 09/13/16
    Company

    Audi continues global growth in August

    AUDI AG delivered around 132,350 cars to customers in August. As such, global sales exceeded the prior-year month by 2.9 percent. Most recently, the demand for automobiles with the Four Rings developed positively especially in China (+8.8%), the United Kingdom (+13.2%) and Spain (+23.3%). By contrast, weaker conditions of some markets in South America, Eastern Europe and the Middle East were also reflected in Audi’s sales balance. Cumulative global sales increased by 4.9 percent since January to around 1,234,900 cars and are up in all the brand’s core regions: in Europe (+7.4%), Asia-Pacific (+3.8%) and North America (+5.2%).
  • 08/31/16
    Company

    “Audi at home” premium mobility service debuts in Asia

    Following its successful launch in the USA, Audi at home is now also available for the first time in Asia. In Hong Kong, residents of the exclusive “Dragons Range” complex can make flexible use of a fleet of selected Audi models. The automobiles are located on-site and can be booked by smartphone, complemented by all-encompassing service through a concierge desk. The mobility program will also be introduced into other high-class real estate projects in this Asian megacity in the future. With the service, Audi is offering new ways to experience the brand with the four rings in one of the world’s most demanding automotive markets.
  • 08/11/16
    Company

    Audi increases sales in all regions

    AUDI AG has started the second half of the year with sales growth: In July, the company sold 149,400 units, up 2.3 percent year-on-year. The brand increased sales in all three core regions – in North America by 5.9 percent, in Asia-Pacific by 4.4 percent and in Europe by 1.5 percent. The new Audi A4 was the bestselling model worldwide with around 30,450 units and growth of 14.9 percent. Since January, the carmaker has delivered around 1,102,650 cars to customers from its entire portfolio, an increase of 5.2 percent.
  • 07/29/16
    Company

    Audi partners with digital health incubator to tone up startups and drivers

    AUDI AG becomes founding partner in Berlin’s “Flying Health Incubator”. The center supports startups that develop digital innovations in the healthcare sector. With its involvement, Audi is accelerating to develop “automotive health” as new business area – dedicated to enhance customer’s health and fitness while driving. With Audi Fit Driver, the brand is already testing innovative services and functionalities in this field.
  • 07/14/16
    Models

    Now accepting orders for the new Audi Q2

    The new Audi Q2* made its public debut at the Geneva Motor Show. Audi is now accepting orders for the compact SUV. It will roll into dealerships in the fall with sporty and agile handling plus infotainment and assistance systems from the full-size class.
  • 07/14/16
    Models

    Sporty and elegant: Orders now being accepted for the new Audi A5 and S5 Coupé

    Audi unveiled the A5 and S5 Coupé* to the public in early June with a spectacular light show. Customers can now order the design highlight from Ingolstadt. On board are powerful engines, a newly designed chassis and a wide range of infotainment choices.
  • 07/13/16
    Models

    The new Audi R8 Spyder V10 is in the starting blocks

    Audi unveiled the new R8 Spyder V10* at the 2016 New York International Auto Show in March. Pre-sales are starting in Europe tomorrow. The base price in Germany is €179,000.
  • 07/11/16
    Company

    Audi increases sales by 5.6 percent in the first half of the year

    Positive sales result for the Four Rings for the half year: With around 953,200 units delivered, AUDI AG increased its sales since January by 5.6 percent, growing in all regions. The brand recorded strong growth especially in Europe. Sales in that region increased by 8.4 percent since the beginning of the year, topping 450,000 cars for the first time. Worldwide, especially the new models Audi A4 (+12.3%) and Audi Q7 full size SUV (+73,6%) pushed the sales performance. Deliveries across all models increased by 7.4 percent in June to around 169,000 units with Audi surpassing its performance from the same month last year in all top ten sales markets.
  • 06/30/16
    Company

    Sixth Audi City opens in Moscow

    Audi is bringing its digital showroom concept to another major metropolis: the sixth Audi City worldwide opens today in Moscow. In the immediate vicinity of Red Square, inside the bustling Nikol’skaya Plaza shopping mall, visitors to the 600 square meter (6,458 sq ft) space are treated to a virtual experience of the complete product portfolio from the four rings.
  • 06/13/16
    Company

    myAudi Sphere: new stage for the four rings at Munich Airport

    The new business class from Audi: At Munich Airport, visitors, customers and Audi dealers can now discover cutting-edge retail solutions developed by the four rings. Following a complete remodeling, the former Audi Forum at Munich Airport is reopening as a discovery platform for progressive tools in the dialogue between customers, the manufacturer and dealers. The focus is on digital innovations that connect the real and virtual worlds of Audi.
  • 06/09/16
    Company

    Audi sales increase by 6.7 percent in May

    AUDI AG sold around 164,150 cars to customers in May, representing a global increase of 6.7 percent year on year. With their new model generations, growth for the A4 Sedan and the A4 Avant reached 16.2 percent. The new Q7 full size SUV also continued its successful start, up 79.6 percent in May. For the entire model lineup, Audi sales increased in all of the brand’s three key regions – by 9.7 percent in Europe, by 5.7 percent in Asia Pacific and by 3.8 percent in North America. Worldwide deliveries since January rose to around 784,250, up 5.3 percent compared with the same period in 2015.
  • 05/26/16
    Company

    Cinema feeling: Audi City Istanbul opens

    Audi continues to push the digital empowerment of its sales activities: the world's fourth location of the brand’s digital showroom – Audi City Istanbul – goes online today on the Bosporus. Cyber stores in more major cities will follow this year. In addition, digital technologies from the Audi City concept will be introduced in around 200 traditional dealerships by the end of 2016.
  • 05/11/16
    Audi MediaCenter

    Audi continues global growth in April

    AUDI AG has started the second quarter with further growth. In April, worldwide deliveries climbed by 7.5 percent year on year to around 164,350 automobiles. The four ring’s two largest markets China (+9.4%) and Germany (+12.4%) reported substantial growth rates. Globally, cumulative sales since January were up 4.9 percent on the corresponding period of 2015 at around 620,100 units. This was the first time ever in the Company’s history that over 600,000 customers had chosen an Audi in the opening four month period.
  • 04/12/16
    Company

    AUDI AG: Strongest starting quarter with over 450,000 deliveries

    Double record for the brand with the four rings: Audi concluded the best first quarter in the company’s history along with the most successful sales month. In March, Audi increased global sales by 4.6 percent to a monthly high of around 186,100. That brings cumulative deliveries since January to around 455,750 cars, 4 percent more than in the same quarter last year. Growth during the first three months was mainly driven by strong demand in Europe and America. Audi has also seen increases in China since the beginning of the year.
  • 03/10/16
    Company

    AUDI AG: European sales up 8.1 percent in February

    AUDI AG has extended its successful start to the year in February: worldwide deliveries increased by 3.3 percent year on year to around 126,500 cars. The company once again achieved high growth in Europe: up 8.1 percent to around 65,150 units. Here the new Audi A4 is already in dealerships. Global sales of the mid size model increased by 5.3 percent to around 22,650 units in February. Across the entire portfolio of the four rings, sales since the start of the year total around 269,650 cars, an increase of 3.6 percent compared with 2015.
  • 02/10/16
    Company

    Audi starts the new year with sales record

    Following last year’s record-breaking sales, AUDI AG continues to grow in 2016. With around 143,150 units, the company managed to increase its year-on-year global deliveries by 4 percent in January. Demand for the four rings developed especially positively in Europe, with sales increasing here by 6.5 percent to around 59,900 cars. The brand’s SUV models once again proved to be the global growth drivers. The cumulative sales of the Audi Q3, Q5 and Q7 of around 46,350 units was 20.3 percent above the previous year’s figure.
  • 01/08/16
    Company

    AUDI AG: new record year with 1.8 million deliveries in 2015

    AUDI AG achieved a new sales record in 2015: Compared with 2014, worldwide deliveries increased by 3.6 percent to around 1,803,250 automobiles. This total was achieved despite the fact that the first representatives of the current model initiative – the new A4, the new Q7 and the new R8 – were not yet available in all regions of the world. In Europe and China, Audi confirmed its position as the most successful premium brand; in the United States, the brand with the four rings grew at twice the rate of the market. In December, around 158,450 customers worldwide chose an Audi, an increase of 5.6 percent. This means that the company has increased its sales for the 72nd successive month.
  • 10/02/15
    Company

    Diesel emissions: Individual customer information for Germany on Audi website

    Every customer in Germany can find out quickly and easily about his or her Audi being affected by irregularities relating to the software used. The car’s chassis number only has to be entered on the website www.audi.de. Customers can then immediately see whether the car is affected. In the coming week, this function will also be available in the worldwide markets via national Audi websites. Alternatively, customers can already find out whether their cars are affected through their Audi dealers or the national customer-support organization. In parallel, technical solutions are being prepared with which Audi models will be retrofitted. This service action will be presented to the responsible authorities later in October.
  • 09/11/15
    Company

    Audi Twin Cup in Vienna: the United Nations of Service

    Whether it’s UNO City or the Opera Ball, Vienna has always attracted visitors from all over the world. Over the last few days, the city on the Danube has seen a very special international gathering: 73 teams of Audi service advisors and technicians from 38 nations travelled to the Austrian capital in a bid to take home the Audi Service World Championship title. Excellent technical know-how and passionate customer orientation led the team from Turkey to victory in this year’s final.
  • 08/27/15
    Company

    Audi at the IAA 2015: the power of four

    Audi is once again displaying bold exhibition architecture at the IAA International Motor Show. In place of a traditional convention booth, a multimedia experience space invites visitors to discover Audi’s four key themes at the IAA 2015 with all of their senses: Audi Sport, quattro, Audi Technologies and Audi ultra. The company is therefore constructing a temporary building at the Frankfurt exhibition grounds. Placing the latest edition of Audi’s bestselling model in its center, the architectural showcase will provide spectacular staging for the new Audi A4.
  • 04/22/15
    Company

    Audi, DHL and Amazon deliver convenience

    “Our final attempt failed, your package can be picked up at our service center.” With Audi connect easy delivery, a future service from Audi connect, this message will be a thing of the past – making shopping online even more convenient. Audi is working together with its partners DHL Parcel and Amazon Prime to develop an innovative logistics service: shipping parcels directly to your car’s trunk. A pilot project starting in May will allow participants to use the service for the first time. Audi connect easy delivery will operate through temporary authorization for keyless access to the car’s luggage compartment.
  • 03/16/15
    Models

    New Audi Q7 under starter’s orders

    The countdown has started: today marks the beginning of advance sales for the new Audi Q7, which will be at European dealerships starting in June. The second generation of the prestigious SUV impresses with innovative technology and powerful and efficient engines that make it the CO2 champion of its class. The base price of the Q7 3.0 TDI (200 kW) is 60,900 euros. The 3.0 TFSI is available from 62,900 euros.
  • 01/09/15
    Company

    AUDI AG: new record year with over 1.74 million deliveries in 2014

    In 2014, AUDI AG clearly exceeded its goal of 1.7 million deliveries: By year-end, the company handed over around 1,741,100 cars to customers, 10.5 percent more than in 2013. The company was thus once again able to accelerate its growth pace and achieved with around 165,600 additional customers the second-highest volume increase in its history. The coveted SUV models* (+15.8%) and the A3 family* available worldwide for the first time in 2014 (+53.2%) contributed primarily to the strong sales total. In December, Audi continued to post double-digit growth and concluded the year with sales up 14.7 percent to around 150,000 units for the month.
  • 10/06/14
    Company

    Audi in China: Growth in deliveries of 16 percent in the first three quarters

    In the first nine months of this year, Audi set a new record in the Chinese market (including Hong Kong and Macau). Unit sales from January through September increased by 16 percent to a total of 415,704 cars. In September alone, the brand with the Four Rings delivered 51,614 automobiles, representing growth of 13,4 percent compared with the same month last year.
  • 06/20/13
    Company

    An array of awards for Audi publications

    Two prestigious first prizes for the “Encounter” magazine series from Audi Communications. “Encounter – The Audi Brand Magazine” was honored as the “Best of the Best” in the field of Corporate Publishing in the Automotive Brand Contest. The prize is awarded by the renowned German Design Council. For the second time in a row, “Encounter – The Audi Technology Magazine” was named Gold Winner in the Best of Corporate Publishing Awards. Furthermore, the employee magazine “Audimobil” and a publication of the Governance, Risk & Compliance department of AUDI AG won silver BCP awards.
  • 02/24/11
    Company

    Correction – new time Live from Geneva: Press Conference at the International Motor Show – featuring the Audi A3 concept

    Audi will unveil a new four-seater notchback sedan at the International Motor Show in Geneva on March 1. The attractive A3 concept offers a glimpse into the future and the coming generation of the Audi A3.

Basic Information

  • 06/25/15
    Company

    Mission to moon: AUDI AG supports the German Team at Google Lunar XPRIZE

    Audi is taking off for the moon – together with the Part-Time Scientists team. The group of German engineers are working within the framework of the Google Lunar XPRIZE competition to transport an unmanned rover onto Earth’s natural satellite. Audi is supporting the Part-Time Scientists with its know-how in several fields of technology – from quattro drive and lightweight construction to electric mobility and piloted driving. The moon rover will be named the “Audi lunar quattro.”

More Content

Back to top