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Audi MediaCenter

Technology

Teaser Technology

The more complex the environment becomes, the more our power of innovation is needed. We therefore make targeted investments in technical development. Our engineers are working on innovative technologies, premium products, enhancing efficiency and services for the future of mobility. "Vorsprung durch Technik" is Audi’s motto; to continuously develop existing technologies is our aspiration. We are working continuously to maintain innovation leadership: in classical and alternative drive systems, in lightweight construction and production processes, in lighting technology, connectivity and driver assistance systems up to and including piloted driving. This is how we shape the key difference that defines Audi.


The Audi Technology Lexicon

From adaptive cruise control through the quattro drive to the Audi virtual cockpit: The technology lexicon contains details on all Audi technologies, in compact form and all in one place. Here we provide background information on the individual systems.


Audi TechTalk

The Audi TechTalk is an online format specifically for journalists. In the form of multimedia content, we’re presenting to you complex and innovative technology topics along with the opportunity to engage in direct exchange with our experts. We’ll be covering current topics at regular intervals. Relevant background information and video compilations of all Audi TechTalk issues can be found here.

Recent Press Releases

  • 07/20/21
    Models

    Marc Lichte: For me, that’s first class traveling

    What direction is auto design heading? This question imposes itself as more and more electric models arrive on the road. The most beautiful cars that have ever existed, some say. Too traditional, others grumble. Audi Design chief Marc Lichte has a clear perspective on this. In recent months, he and his team have been looking intensively at that sea change. In the interview, he gives an overview of how the technological changes have turned Audi’s design – even its design process – upside down.
  • 07/15/21
    Models

    Audi concept cars: Spheres with high tech

    In the coming months, Audi will use three innovative concept cars to illustrate how the brand will design the future of the luxury class. The shared root word “sphere” in their model names emphasizes all three designs’ focus on the new interior concept and the holistic digital ecosystem for a new world of experience inboard.
  • 07/15/21
    Models

    Inner worlds – the new architecture of mobility

    “As a designer, there has never been a time as exciting as today. Right now is the best time to rethink and reconfigure automobile design – to put it briefly: to lead car design into the future,” says Audi head designer Marc Lichte. In fact, behind his enthusiasm, behind the pure emotion lies one of the greatest revolutions in this history of the automobile.

Press Folders

  • 07/07/21
    Models

    Audi TechTalk Design

    A rapid technological shift is revolutionizing automobile design. Electromobility, digitization, and automated driving in particular ensure that the interior is the now the focus of the design process. Without the need to actually steer the vehicle, drivers gain new freedoms. The interior is transformed into a space for personal freedom. In the Audi TechTalk Design, we describe this paradigm shift and the new design possibilities resulting from it. We let experts report on the challenges of future design and explain how the three creative workshops in Ingolstadt, Beijing, and Malibu are using the latest methods to shape the automobile portfolio of tomorrow around the clock. All the relevant information and press materials can be found here.
  • 06/09/21
    Technology

    Audi TechTalk Green Technology

    Innovative technologies are the key to a sustainable future. When conducting its development activities, Audi not only relies on its own expertise, but also on strategic collaborations. Our goal is to advance smart green solutions together with our development partners, suppliers, and employees. That is why Audi is a founding partner of the Greentech Festival, an event that offers thought leaders in the fields of climate change mitigation and sustainability a platform to present and discuss their ideas in depth. And that is why we are also committed to greentech at many other levels: from expanding the use of renewable energy for carbon-neutral mobility to processing and recycling mixed automotive plastic waste to monitoring sustainability standards in the supply chain using artificial intelligence. Projects carried out by the Audi Environmental Foundation focus on filters to protect bodies of water from microplastics caused by tire wear and on removing plastic waste from rivers. The Audi think tank came up with the idea of an app that allows users to calculate and reduce their own transport-related carbon footprint. The “Audi TechTalk: Green Technology” will provide a detailed look at individual Audi projects focused on green technology. All the relevant information and press materials can be found here.

Basic Information

  • 06/01/21
    Technology

    Technology Lexicon

    From adaptive cruise control through the quattro drive to the Audi virtual cockpit: The technology lexicon contains details on all Audi technologies, in compact form and all in one place. Here we provide background information on the individual systems and explain the benefits to the customer.
  • 12/04/20
    Technology

    Brand-defining aesthetics and uncompromising functionality: How Audi reinvents light

    Audi is advancing into new dimensions in automotive lighting technology. Originally, vehicle lighting mainly served the purpose of ensuring traffic safety for all road users. Previously unknown prospects are now opening up in the wake of digitizing headlights and rear lights: light becomes a medium of external communication and interaction, personalizes design, and provides customers with new styling and customization options.

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