Technology

Technik

The more complex the environment becomes, the more our power of innovation is needed. Our engineers are therefore working on innovative technologies, premium products, enhancing efficiency and services for the future of mobility. "Vorsprung durch Technik" is Audi’s motto; to continuously enhance existing technologies is our aspiration. We are working continuously to maintain innovation leadership in order to shape the key difference that defines Audi.

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Audi Q4 e-tron edition S line
Technology
09/21/2023

Update for the Audi Q4 e-tron: more range, more efficiency, more emotions

Audi is systematically continuing its course for growth in fully electric models. More than other e-models, the Audi Q4 e-tron family has contributed to the strong growth in deliveries in the first half of 2023 (+51.2 percent). It is being comprehensively updated in the 2024 model year with a newly tuned suspension, increased efficiency, characteristic sound, and enhanced standard equipment. In addition to an optimized drive concept and higher charging power, Audi is expanding the models’ range of functions in the driver assistance systems. With the optional adaptive cruise assist, both models now also aid lane changes. The updated models will be available to order from September 26, starting at 52,950 euros.
Audi Q6 e-tron
Models
09/03/2023

How the interior of the Audi Q6 e-tron applies the brand’s new design philosophy in series production

Designed from the inside out: The interior of the new Audi Q6 e-tron model series is tailored more closely than ever to the user’s needs and has been reimagined accordingly. For example, the three-dimensional, high-contrast design deliberately places elements in the foreground or background, creating a three-dimensional spatial architecture with aesthetics and ergonomics perfectly tuned to the occupants. The Audi Q6 e-tron is the first model series based on the newly developed Premium Platform Electric (PPE) and the new E3 electronics architecture. Both serve as the basis for rethinking the interior’s design and range of functions. Technology and aesthetics are in perfect balance in the Audi Q6 e-tron.
Peak sportiness
Models
08/16/2023

Peak sportiness: from the Audi S6 plus to the RS 6 Avant performance and RS 7 Sportback performance

plus! At the former quattro GmbH, these four letters represented the particularly sporty derivatives of what were already highly performaning RS 6 and RS 7 models. They adhered to the philosophy of leveraging as much car technology as possible, i.e., teasing out an additional plus in driving dynamics – while retaining the everyday usability the vehicles were renowned for. In 2016, “plus” became “performance”, but the philosophy remained the same. It all began almost 30 years ago with the Audi S6 plus: A look, both back in time and into the future, at the highest performance cars in Audi’s portfolio.
Audi Q6 e-tron insights – #01 Light Technology
Models
07/27/2023

Intelligent and vibrant lighting: the Audi Q6 e-tron prototype with second-generation digital OLED technology

This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light. The active digital light signature is another world first making its debut in the Audi Q6 e-tron. It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures for this new evolution of digital daytime running lights in the Matrix LED headlights and the new generation of digital OLED rear lights. In addition, customers may book digital light signatures on demand.
“Like a tailor-made suit”
Models
07/26/2023

“Like a tailor-made suit”: What makes the decals for the Audi Q6 e-tron prototype unique

Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car. The brand with the four rings has already presented more than 20 vehicles featuring this special exterior, all designed by Marco dos Santos, who is responsible for Design Branding at Audi. His latest vision now decorates the Audi Q6 e-tron prototype. Marco dos Santos uses his latest decals to explain the philosophy behind the expressive design, how men’s suits factor in, and what makes even a designer nervous.
Audi at the GREENTECH FESTIVAL 2023 in Berlin
Technology
06/07/2023

GREENTECH FESTIVAL: Focus on circular economy – pilot project for glass recycling becomes standard

For the windshields in the Audi Q4 e-tron, the company with the four rings will use glass made of up to 30 percent recycled material from car windows damaged beyond repair in the future. In doing so, Audi will successfully shift the “GlassLoop” pilot project into standard production. Audi, in cooperation with its partner companies, is the first premium auto manufacturer to set up a glass cycle of this kind. Until now, car windows damaged beyond repair – mainly windshields and panoramic roofs – have been used for less demanding purposes, such as bottles or insulation, in what is known as downcycling. The pilot project was the first to demonstrate that glass could be reused at comparable quality. Audi will show just how that works from June 14 to 16 at the 2023 GREENTECH FESTIVAL in Berlin. The company has supported the sustainability conference as a founding partner since 2020.

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Oliver Hoffmann

Oliver Hoffmann

Member of the Board of Management of Audi AG
Technical Development

Biography