Technology

Vorsprung durch Technik is not just a slogan, it is the core of the Audi brand. For decades, technical perfection has been the goal of vehicle development – which is a dynamic process. At present, technical fields of action are being re-evaluated and redefined. Audi CEO Gernot Döllner: “We are focusing on four core areas that we are working on intensively and that will define ‘Vorsprung durch Technik’ in the future. These are design, the fields of user interface and user experience, the topic of 'quattro', i.e. traction and driving experience, and finally efficiency. With our latest generation of electric models, we are already clearly showing the way forward in efficiency.” In development, ‘software first’ applies. In the future, Audi will offer vehicles that have been developed around the software – also called software-defined vehicles (SDV).