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Technology

Teaser Technology

The more complex the environment becomes, the more our power of innovation is needed. We therefore make targeted investments in technical development. Our engineers are working on innovative technologies, premium products, enhancing efficiency and services for the future of mobility. "Vorsprung durch Technik" is Audi’s motto; to continuously develop existing technologies is our aspiration. We are working continuously to maintain innovation leadership: in classical and alternative drive systems, in lightweight construction and production processes, in lighting technology, connectivity and driver assistance systems up to and including piloted driving. This is how we shape the key difference that defines Audi.


The Audi Technology Lexicon

Recent Press Releases

  • 10/12/18
    Company

    Sustainable aluminum for battery housing of Audi e-tron

    Audi is the first automobile manufacturer worldwide to receive a certificate from the Aluminium Stewardship Initiative (ASI). With the Performance Standard certification, the ASI confirms that Audi meets the ASI requirements for industrial users of aluminum and sustainably designs and manufactures the aluminum components of the battery housing of the Audi e-tron. For the assessment, independent third-party auditors carried out audits at the Audi plants in Győr, Neckarsulm and Brussels. As the next step, Audi intends to ensure the sustainability of these components also in its supply chain. To those ends, the company plans to work specifically with partners that are also certified by the ASI.
  • 10/11/18
    Models

    Power play: Audi e-tron prototype with electrifying dynamics

    With driving dynamics tests on Namibia’s salt flats and savanna, the Audi e-tron prototype is at present impressively demonstrating its handling qualities. All made possible thanks to a new generation of the quattro drive – the electric all-wheel drive. In conjunction with the versatile suspension, its low center of gravity and the powerful electric motors, the electric SUV offers powerful traction, outstanding dynamics and unshakable stability on disparate terrain.
  • 09/24/18
    Technology

    Automotive Brand Contest: award for Audi Communications

    Success in the Automotive Brand Contest: The German Design Council has honored Audi Product Communications for its high-quality and innovative visualization of technical processes and complex technologies. The premium brand was awarded the “Winner” prize in the category Digital at the renowned design competition for its “Virtual Exhibits” communication tool.

Press Folders

  • 11/22/17
    Audi MediaCenter

    Tech Day Quality

    Quality is a core competence of the brand with the four rings. To inspire with quality leadership in the premium segment is Audi’s aspiration with regard to the mobility of the future. Audi customers have expectations for the function, comfort, value and reliability of their cars that are every bit as great as those of people using premium mobility and other services – and that will hold even more true in the future.
  • 10/20/17
    Technology

    Tech Day Insight Design

    2017 heralds in a new design era for Audi: The new Audi A7 Sportback is the brand’s sporty face in the full-size class and fulfills the design pledge of the prologue studies. The four-door coupé is the classic example of Audi’s new full-size class design language. At the same time, the brand with the four rings is establishing an innovative design process in the new Audi Design Center in Ingolstadt: digital design manufactory. It combines state-of-the-art CAD and 3-D visualization with traditional handcrafted modeling. The open concept of the new Design Center forms the basis for integrated, cross-disciplinary collaboration. Consumption figures for the Audi A7 Sportback 55 TFSI quattro S tronic: Combined fuel consumption in l/100 km: 7.2 – 6.8* (32.7 – 34.6 US mpg) Combined CO2 emissions in g/km: 163 – 154* (262.3 – 247.8 g/mi) *Figures depend on the wheel/tire sets used

Basic Information

  • 11/22/17
    Technology

    TechDay Quality

    Quality is a core competence of the brand with the four rings. To inspire with quality leadership in the premium segment is Audi’s aspiration with regard to the mobility of the future. Audi customers have expectations for the function, comfort, value and reliability of their cars that are every bit as great as those of people using premium mobility and other services – and that will hold even more true in the future.
  • 09/20/17
    Technology

    Technology Lexicon

    From adaptive cruise control through the quattro drive to the Audi virtual cockpit: The technology lexicon contains details on all Audi technologies, in compact form and all in one place. Here we provide background information on the individual systems and explain the benefits to the customer.

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