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Technology

Teaser Technology

The more complex the environment becomes, the more our power of innovation is needed. We therefore make targeted investments in technical development. Our engineers are working on innovative technologies, premium products, enhancing efficiency and services for the future of mobility. "Vorsprung durch Technik" is Audi’s motto; to continuously develop existing technologies is our aspiration. We are working continuously to maintain innovation leadership: in classical and alternative drive systems, in lightweight construction and production processes, in lighting technology, connectivity and driver assistance systems up to and including piloted driving. This is how we the key difference that defines Audi.

Recent Press Releases

  • Audi e-gas plant
    07/15/15
    Technology

    Audi e-gas plant stabilizes electrical grid

    July 15, 2015 – The Audi e gas plant in the city of Werlte in Lower Saxony produces CO2 neutral fuel, and it also contributes toward stabilizing the public power grid. After successfully completing a test sequence, the plant is now qualified for participating in what is known as the electricity balancing market.
  • Audi RS 7 piloted driving concept (2015 „Robby“)
    07/13/15
    Technology

    Faster than a sports car driver: Audi pilots itself on US race track

    Piloted driving at Audi is approaching production readiness at race pace. On one of the world’s most challenging race tracks, the Sonoma Raceway in California, the latest generation of the Audi RS 7 piloted driving concept has surpassed previous top performances once again. Audi will be offering piloted driving for the first time in the upcoming generation of the Audi A8.
  • Stadler demands systematic digitalization of urban infrastructure
    06/09/15
    Company

    Stadler demands systematic digitalization of urban infrastructure

    Audi CEO Rupert Stadler sees digitalization as an historic task for society. He emphasized this fact in a speech on Tuesday at the Economic Conference organized by the Economic Council of the CDU. He pointed out that multiple challenges still exist in the field of transport infrastructure so that digital mobility technologies can fulfill their potential.
  • New Audi MediaCenter now online
    06/01/15
    Company

    New Audi MediaCenter is now online

    Clearer, more informative, faster: Audi Communications is now offering journalists, bloggers and online multipliers a central research platform – the Audi MediaCenter. In future, media representatives will be able to use press releases, photos, videos and other content related to Audi for their editorial work without registration. The online portal at www.audi-mediacenter.com can be easily used on all modern end devices.
  • AUDI AG concluding extensive cooperation agreements with Baidu and Huawei
    05/22/15
    Technology

    AUDI AG concluding extensive cooperation agreements with Baidu and Huawei

    Audi is intensifying the expansion of connectivity of its cars in China, according to an announcement by the premium carmaker in advance of the first CES Asia taking place in Shanghai. With Baidu CarLife, Audi will also be offering uncompromising integration of smartphones in its cars in China. A China-specific LTE module, which Audi is developing in a joint venture with Huawei, will deliver fast data transmission.
  • Researchers produce first Audi “e-benzin”
    05/21/15
    Technology

    Researchers produce first Audi “e-benzin”

    Audi logs another success in the development of sustainable, synthetic fuels: Collaboration partner Global Bioenergies has produced the first batch of Audi “e-benzin”.
  • World premiere at the Vienna Motor Symposium: new high-efficiency engine from Audi
    05/07/15
    Technology

    World premiere at the Vienna Motor Symposium: new high-efficiency engine from Audi

    Audi presents the most efficient two-liter gasoline engine in its class. The new 2.0 TFSI with 140 kW (190 hp) demonstrates the engine expertise of the brand – with a ground-breaking new combustion method. Audi will be using the engine for the first time in the next generation of the A4.
  • Audi Q7
    05/06/15
    Company

    Audi and Cubic Telecom start strategic partnership

    Audi is systematically extending its lead in the field of connectivity. Through its subsidiary Audi Electronics Venture GmbH (AEV), the brand with the Four Rings has acquired a stake in Cubic Telecom, a global forerunner in M2M technology. Together, Audi and Cubic Telecom intend to develop connectivity solutions for the automobiles of the Audi brand.
  • Audi Q7 e-tron 3.0 TDI quattro
    05/06/15
    Technology

    Audi at the 36th Vienna Motor Symposium

    Audi is presenting pioneering drive technologies at the 36th Vienna Motor Symposium, which takes place on May 7 and 8, 2015. The focus is on two topics – the new 2.0 TFSI as the most efficient two-liter gasoline engine in its class, and plug-in hybrid drive in the Audi Q7 e-tron 3.0 TDI quattro.
  • The new Audi Q7
    05/04/15
    Models

    Audi utilizes high-resolution navigation maps for its driver assistance systems

    The premium brand is developing a new high-resolution map materials together with competent partners. A current example of the potential of this data is the predictive efficiency assistant in the new Audi Q7*. It utilizes information about the topography to get the car to its destination with greater efficiency and convenience. High-resolution maps will also play a key role in piloted driving.
  • Audi extends its lead with high-resolution Matrix Laser technology
    04/28/15
    Technology

    Audi extends its lead with high-resolution Matrix Laser technology

    Audi is further extending its lead in automotive lighting technology. In the sponsored project “intelligent laser light for compact and high-resolution adaptive headlights” (iLaS), the brand with the four rings is working on the headlights of the future with partners from industry and science. Matrix Laser technology and its high resolution will make roadway illumination even more flexible and highly versatile – in all situations.
  • Fuel of the future: Research facility in Dresden produces first batch of Audi e-diesel
    04/21/15
    Technology

    Fuel of the future: Research facility in Dresden produces first batch of Audi e-diesel

    Audi has taken another big step in the development of new, CO2 neutral fuels: A pilot plant in Dresden has started production of the synthetic fuel Audi e diesel.
  • Hands-on experience of the mobility of the future: Audi with new projects in “Electric Mobility Showcase”
    04/18/15
    Models

    Hands-on experience of the mobility of the future: Audi with new projects in “Electric Mobility Showcase”

    Audi is providing hands-on experience of sustainable future mobility and continuing its involvement in the German government’s “Electric Mobility Showcase” support program. From mid April, 40 of the Audi A3 Sportback e tron* will take to the roads in three different projects revolving around electric driving.
  • Audi Q7 e-tron 2.0 TFSI quattro (offer on the Chinese market)
    04/16/15
    Audi MediaCenter

    Great class, minimal emissions – the new Audi Q7 e-tron 2.0 TFSI quattro

    The Audi Q7 e-tron 2.0 TFSI quattro marks the first time that Audi has combined a TFSI plug-in hybrid with quattro all-wheel drive. Audi developed it specially for Asian markets (China, Singapore and Japan). It is sporty, comfortable and at the same time supremely efficient. It accelerates from 0 to 100 km/h (62.1 mph) in under six seconds while consuming just 2.5 liters of fuel per 100 kilometers (94.1 US mpg) according to the measurement method specified in China for plug-in hybrid vehicles (PHEV).
  • Audi A6 L e-tron (offer on the Chinese market)
    04/16/15
    Audi MediaCenter

    The new Audi A6 L e-tron for China

    With the A6 L e-tron, Audi is taking an important step toward even greater fuel efficiency in China. The sedan has been developed specifically for the Chinese market. Its plug-in hybrid drive with 180 kW (245 hp) provides for powerful performance. The model consumes on average just 2.2 liters of fuel per 100 kilometers (106.9 US mpg).
  • Federal Minister of Transport Alexander Dobrindt tests piloted Audi
    04/10/15
    Technology

    Federal Minister of Transport Dobrindt tests piloted Audi

    Alexander Dobrindt satisfied himself of the technical capabilities of the Audi A7 piloted driving concept on Friday. The Federal Minister of Transport and Digital Infrastructure accepted an invitation from AUDI AG to experience the technology of piloted driving first-hand.
  • CES Las Vegas 2014
    03/31/15
    Technology

    Audi mastermind for piloted driving: the central driver assistance controller

    The central driver assistance controller (zFAS) is the core of future systems for piloted driving under development by Audi. This mastermind uses cutting edge, high performance processors and will work its way into the model range step by step in the foreseeable future. It is a key milestone on the road to new, automated driving functions and a demonstration of the pioneering role that Audi is assuming in the field of piloted driving. The technologies specialist Delphi has been awarded the contract for series productions.
  • Premiere for Audi Autonomous Driving Cup
    03/27/15
    Company

    Technical University of Munich students win first Audi Autonomous Driving Cup

    The prize for the best model car with piloted driving has been awarded to Munich: A team of five students from the Technical University of Munich has won the first Audi Autonomous Driving Cup against strong competition from all over Germany.
  • Premiere for Audi Autonomous Driving Cup
    03/26/15
    Company

    Premiere for Audi Autonomous Driving Cup

    A model car that reacts independently to an obstacle that suddenly appears and brakes accordingly: Approximately 50 students from all over Germany are currently working on this scenario in the Audi Autonomous Driving Cup. They will present the capabilities of the model cars they have programmed themselves in the final of the competition in the Audi museum mobile on March 27, 2015.
  • Bestes pilotiert fahrendes Modellauto gesucht
    03/11/15
    Company

    Wanted: Best piloted model car

    Audi is taking piloted driving to model cars: Ten student teams will face off in the Audi Autonomous Driving Cup to find the best piloted model car. Audi provides the hardware – a 1:8-scale Audi Q5* – and the young experts develop the software.
  • Audi Q7 e-tron 3.0 TDI quattro
    03/02/15
    Models

    Great class, minimal emissions – the new Audi Q7 e-tron 3.0 TDI quattro

    It accelerates from a standstill to 100 km/h (62.1 mph) in six seconds, and yet consumes not even two liters of diesel per 100 kilometers (117.6 US mpg). The Audi Q7 e-tron quattro is sporty, comfortable and at the same time highly efficient. The world’s first TDI plug in hybrid with quattro drive, it is also the first plug-in hybrid with a diesel engine from Audi.
  • Audi R8 V10
    02/26/15
    Audi MediaCenter

    Audi presents the new R8: The sporty spearhead just got even sharper

    No model with the four rings is closer to motorsport, none is more striking and more dynamic: at the Geneva Motor Show, Audi is presenting the second generation of its high-performance R8 sports car. The V10 mid-engine and a newly developed quattro drive ensure breathtaking driving performance, especially in the top-of-the-range version with 449 kW (610 hp): achieving 0 to 100 km/h (62.1 mph) in just 3.2 seconds, its top speed is 330 km/h (205.1 mph).
  • Audi reveals laser headlights for the new R8
    02/16/15
    Models

    Audi reveals laser headlights for the new R8

    Audi is revealing the headlights of its new R8* as the first of a number of technology highlights of the top sports car. The R8 uses LED headlights which can be supplemented by a laser high beam lighting module as an option.
  • Audi makes night into day: new lighting competence center
    02/16/15
    Technology

    Audi makes night into day: new lighting competence center

    Audi is extending its lead in the field of automotive lighting technology with a new lighting competence center at the company’s site in Ingolstadt. Vehicles can be driven into this underground light tunnel, which is 120 meters long and offers new possibilities, especially for the development of innovative lighting solutions and camera-based lighting assistance systems.
  • Long-distance test drive successfully completed:  Audi A7 Sportback piloted driving concept arrives in Las Vegas following 560 mile drive
    01/06/15
    Technology

    Long-distance test drive successfully completed: Audi A7 Sportback piloted driving concept arrives in Las Vegas following 560 mile drive

    The long-distance test drive with the Audi A7 piloted driving concept concluded today following its 560-mile journey. A selected group of journalists were able to experience piloted driving from behind the wheel during the drive that began in Silicon Valley, California and ended in Las Vegas, Nevada in time to attend the International CES 2015 (Consumer Electronics Show). The concept vehicle impressed particularly through its ability to provide a comfortable drive in real world, everyday driving situations.
  • 550 mile piloted drive from Silicon Valley to Las Vegas: long distance test in the Audi A7 Sportback piloted driving concept car
    01/04/15
    Technology

    550 mile piloted drive from Silicon Valley to Las Vegas: long distance test in the Audi A7 Sportback piloted driving concept car

    At more than 550 miles of piloted highway driving with journalists behind the wheel, Audi is demonstrating the era of automated driving is nearly here. The long-distance test drive of the Audi A7 piloted driving concept car will show that unprecedented performance can be achieved with series production technology. The drive will take place from Silicon Valley, California to Las Vegas, Nevada to attend the International CES 2015 (Consumer Electronics Show), one of the world’s most important electronics trade shows.
  • Fascinatingly vivid: Audi brings 3D sound into the car
    12/18/14
    Models

    Fascinatingly vivid: Audi brings 3D sound into the car

    A three-dimensional audio experience worthy of the sound lab: Audi makes this vision a reality. 3D sound, which will shortly be going into production use, also enables the listener to experience spatial height. The addition of the third dimension makes the acoustic impression even clearer and more vivid. This rich audio experience redefines the benchmark for in-car listening pleasure.
  • Audi TT Coupé
    12/12/14
    Models

    Audi TT is “Connected Car 2014”

    Well connected: Audi was the most successful brand at the “Connected Car Award” organized by Auto Bild and Computer Bild. The four rings won four awards altogether. The brand took top spot in the Navigation, Internet and Entertainment categories. The Audi TT* came top overall in “Connected Car 2014.”
  • Audi A3 Sportback e-tron
    12/10/14
    Models

    Five stars for the Audi A3 Sportback e-tron from Euro NCAP

    The Euro NCAP consortium has awarded the new Audi A3 Sportback e tron* the maximum five star rating for crash safety. This puts the first volume production plug in hybrid from Audi among the safest cars in its class.
  • Audi RS 7 piloted driving concept
    12/01/14
    Models

    Audi takes to the race track with the sportiest piloted driving car in the world

    Audi has developed the world’s sportiest piloted driving car. Following the spectacular drive by the Audi RS 7 piloted driving concept at the German Touring Car Masters (DTM) season finale in Hockenheim, the innovative technology platform is now making an appearance on the challenging circuit of the Ascari Race Resort – at racing speed, without a driver.
  • Audi A7 Sportback h-tron quattro
    11/19/14
    Models

    The Audi A7 Sportback h-tron quattro

    It covers over 500 kilometers (310.7 mi) on one tank of fuel – and its exhaust emits nothing more than a few drops of water: The A7 Sportback h tron quattro uses a powerful, sporty electric drive with a fuel cell as its energy source, in combination with a hybrid battery and an additional electric motor in the rear. Its drive configuration makes the emission-free Audi A7 Sportback h-tron quattro a quattro through and through, with 170 kilowatts of power at its disposal – a new departure in fuel cell cars. There is no mechanical connection between the front and rear axles. As an e quattro, the A7 Sportback h-tron quattro features fully electronic management of torque distribution.
  • Audi A7 Sportback
    10/23/14
    Models

    Always up to date with Audi: Online updates for navigation map

    Audi is leading the way in mobile infotainment: The brand with the four rings is the first European carmaker to offer online updates for the navigation map. The new service is available immediately in the revised Audi A6* and Audi A7 Sportback* model lines as part of the comprehensive connect portfolio.
  • Audi RS 7 piloted driving concept
    10/19/14
    Models

    Proof positive: Audi RS 7 concept taken to the limit with no driver

    At the DTM season finale, Audi demonstrated the sheer fascination of piloted driving. The Audi RS 7 piloted driving concept completed a lap on the Grand Prix track in Hockenheim – at racing speed, without a driver.
  • Music from the Internet –  online media streaming from Audi connect
    10/16/14
    Models

    Music from the Internet – online media streaming from Audi connect

    Audi is making a personalized world of music available inside the cars of its customers. The revised model lines of the Audi A6* and Audi A7 Sportback* as well as the new Audi TT* have an optional new connect service on board that customers can use to stream music through online providers Napster and Aupeo!
  • Audi RS 7 piloted driving concept
    10/16/14
    Models

    Live on Audi MediaTV: The world’s sportiest piloted driving car

    Audi is bringing the world’s sportiest piloted driving car to the starting line. Before the finale of the Deutsche Tourenwagen Masters (DTM) on Sunday, the Audi RS 7 piloted driving concept will be circling the Hockenheimring without a driver. Audi MediaTV will broadcast the run live and provide an exclusive look behind the scenes.
  • At the limit: Audi shows the world’s sportiest piloted driving car
    10/09/14
    Models

    At the limit: Audi shows the world’s sportiest piloted driving car

    Audi takes the world’s sportiest piloted driving car to the starting line: A driverless Audi RS 7 Sportback* will take a lap on the Hockenheim race track on Sunday, October 19, in the season finale of the German Touring Car Championship (DTM).
  • Audi connect
    10/07/14
    Culture and Trends

    Audi discusses mobility concepts of the future

    Audi’s second Stakeholder Forum in Berlin: The company discussed the mobility of the future with approximately 120 participants today. The interdisciplinary discussion focused on automobile connectivity with infrastructure, road users and mobile applications. The automobile manufacturer wants to further intensify the open exchange of opinions and experience with experts from the fields of business, science and politics.
  • Audi A3 Sportback e-tron
    10/03/14
    Models

    eCar Award for Audi A3 Sportback e-tron

    Audi scores with its plug-in hybrid strategy. At the eCar Awards by Auto Bild and Auto Test magazines, Audi took first place with the A3 Sportback e-tron* and the TT offroad concept car.
  • Audi TT Roadster
    09/24/14
    Models

    Openly sporty: the new Audi TT Roadster and the Audi TTS Roadster

    Purity in its most beautiful form: Audi is presenting the new TT Roadster* and the TTS Roadster* at the Paris Motor Show. The compact two-seater sets new standards in design, drive, and suspension. A particular highlight in the third TT generation is the Audi virtual cockpit. For the first time, the digital instrument cluster provides all information within the driver’s field of vision – a concept that is causing a sensation. This has already led to the Audi TT’s new display and control system receiving the Car Connectivity Award and the honor of Interior Innovation of the Year at the Automotive Interiors Expo Awards.
  • Audi wins connectivity award
    09/18/14
    Models

    Audi TT is the best networked car

    The new Audi TT* is the best networked car in Germany. This was the finding by “auto motor und sport” and CHIP magazines in their “Car Connectivity Award.” Audi connectivity services also triumphed in four other categories. The award was presented yesterday evening in Stuttgart.
  • Audi RS 5 TDI concept
    08/25/14
    Models

    Even more powerful and efficient – the new 48-volt technology from Audi

    Audi is to upgrade part of its vehicle electrical system from twelve to 48 volts. The move represents another technical building block for facilitating the integration of new automotive technologies while increasing the power and efficiency of its cars.
  • First carmaker worldwide: Audi tests piloted driving systems in Florida
    08/13/14
    Technology

    First carmaker worldwide: Audi tests piloted driving systems in Florida

    Audi is pressing forward with the development of piloted driving. The brand with the four rings has now become the world’s first carmaker to conduct a public test on an expressway in Florida/USA.
  • Sound taken to new dimensions in Audi TT
    07/28/14
    Models

    Sound taken to new dimensions in Audi TT

    The new Audi TT* also demonstrates its innovativeness in the hi-fi arena. The Bang & Olufsen Sound System in the coupe uses innovative Symphoria technology for a fascinating audio experience.
  • 07/25/14
    Technology

    AUDI AG, BMW Group and Daimler AG are the driving forces behind Open Source measurement data management

    Automotive manufacturers AUDI AG, BMW Group and Daimler AG have jointly launched an initiative within the openMDM Working Group under the Eclipse Foundation (www.eclipse.org), which aims to promote the development and distribution of open source tools for measurement data management based on the ASAM ODS standard (www.asam.net). Other founding members are the software companies GIGATRONIK GmbH, science + computing ag, Canoo Engineering AG, HighQSoft GmbH and Peak Solution GmbH.
  • Audi TT Coupé
    07/24/14
    Models

    Audi wins connectivity award

    Five first-place finishes for the four rings: Those are the results of a first-ever reader survey conducted by auto motor und sport and CHIP, in which over 42,500 readers chose the best connectivity features. The awards ceremony will be held in Stuttgart on September 17.
  • Audi A7 Sportback 3.0 TDI competition
    07/14/14
    Models

    Audi A7 Sportback 3.0 TDI competition: 25 years of Audi TDI technology

    Impressive power and sports car driving performance – Audi is celebrating the 25th anniversary of TDI technology with a dynamic special edition model. The Audi A7 Sportback 3.0 TDI competition makes its potential clear – it delivers 240 kW (326 hp), combined with a powerful 650 Nm (479.4 lb-ft) of torque, and accelerates from zero to 100 km/h (62.1 mph) in 5.1 seconds. With the boost function active, it can take advantage of an additional 15 kW (20 hp), thereby briefly achieving an output of 255 kW (346 hp).
  • Six-millionth Audi with quattro drive
    07/11/14
    Company

    Six-millionth Audi with quattro drive

    Jubilee at Audi: The six-millionth Audi with quattro drive rolls off the production line at the Ingolstadt plant today – only about one and a half years after the five-millionth quattro. Audi will deliver the jubilee car, an Audi SQ5* in monsoon gray metallic, to a family in the United States. This new production record demonstrates the global success of Audi quattro. Since the original quattro, the first Audi with permanent all-wheel drive in the year 1980, this technology has conquered the roads of the world. With approximately 170 quattro versions, the brand with the Four Rings offers the biggest selection of all-wheel drive vehicles amongst the premium manufacturers.
  • Encounter - The Audi Technology Magazine 02/2014
    07/04/14
    Company

    Audi Encounter magazine wins gold in the Best of Corporate Publishing Award

    Two gold awards and seven more nominations demonstrate the outstanding quality of Audi publications. In addition to the Encounter magazine, the app for Audi’s Annual Report also took first place amongst 700 submissions.
  • Audi bringing new lightweight springs to production models
    06/30/14
    Technology

    Audi bringing new lightweight springs to production models

    Audi is reinforcing its leading role in automotive lightweight construction. The company is introducing new, lightweight suspension springs made of glass fiber-reinforced polymer (GFRP) in an upper mid-size model before the end of the year.
  • Facts on Audi’s 13th Le Mans victory
    06/26/14
    Technology

    Facts on Audi’s 13th Le Mans victory

    The current Audi R18 e-tron quattro on clinching its Le Mans victory consumed 22 percent less fuel than its predecessor in 2013. With that, Audi has again raised the benchmark.
  • Audi connect
    06/26/14
    Technology

    Audi brings Android and iOS into cars

    Audi is bringing the Google Android Auto and Apple CarPlay software platforms into cars. Major functions will be integrated into the Audi Multi Media Interface (MMI) in the future.
  • Audi RS Q3
    06/25/14
    Company

    Audi 2.5 TFSI voted “International Engine of the Year” for fifth time

    The Audi 2.5-liter TFSI engine is the “International Engine of the Year” for 2014 in the 2 to 2.5-liter category. The five-cylinder car has now won the award for the fifth consecutive time.
  • German Federal Parliament to drive efficient Audi ultra models
    06/12/14
    Company

    German Federal Parliament to drive efficient Audi ultra models

    The transport service of the German Federal Parliament (Bundestag) has added 66 especially efficient full-size sedans to its fleet: With CO2 emissions of only 114 grams per kilometer (183.5 g/mi), the Audi A6 2.0 TDI ultra is one of the lowest-consuming premium cars in its segment. In the coming days, AUDI AG will be handing over the keys for the first cars of the efficiency fleet.
  • Audi R8 LMX
    05/09/14
    Models

    The Audi R8 LMX – world's first production car with laser high beams

    419 kW (570 hp), from 0 to 100 km/h (62.1 mph) in 3.4 seconds: The Audi R8 LMX (12.9 liters of fuel per 100 kilometers [18.2 US mpg]; 299 grams CO2 per kilometer [481.2 g/mile]) offers breathtaking performance and groundbreaking technology. The limited-edition car is the first production car in the world to come equipped with laser high beams. The R8 LMX can now be ordered and will debut on the streets this summer.
  • New generation of the Audi V6 TDI with 160 kW (218 hp) and 200 kW (272 hp)
    05/08/14
    Technology

    Power and efficiency: Audi presents new 3.0 TDI at Vienna Motor Symposium

    More powerful, more efficient and cleaner than ever: Audi presents the latest generation of its 3.0 TDI engine at the 35th International Vienna Motor Symposium May 8 and 9. The V6 diesel boasts innovative solutions in many fields of technology.
  • Audi A3 Sportback e-tron
    04/15/14
    Company

    Maximum transparency: Audi receives DEKRA certificate for carbon footprint

    The Audi Group has calculated its corporate carbon footprint and is the first premium automobile manufacturer to be certified according to the international standard ISO 14064. For this purpose, the Group made a detailed assessment of emissions in all automobile lifecycle phases. Experts of DEKRA Certification GmbH and DEKRA Certification Inc. reviewed and confirmed the basic data sources and calculations. With the corporate carbon footprint, Audi is making its company-wide greenhouse-gas emissions transparent along its entire value chain. This will enable the Group to analyze them even more systematically and to reduce them more effectively in the future.
  • Audi A3 Sedan
    03/28/14
    Models

    Top score in U.S. crash test for Audi A3 Sedan

    The Insurance Institute for Highway Safety (IIHS) rated the Audi A3 Sedan* Top Safety Pick+. The new model is thus also one of the safest automobiles on the market in the U.S.A.
  • Audi A3 Sportback e-tron
    03/27/14
    Models

    Audi energy: Audi and LichtBlick offer green electricity

    As an accompaniment to the market launch of the A3 e tron*, Audi is offering customers in Germany green electricity – Audi energy. The cooperating partner is the Hamburg energy provider LichtBlick SE. With Audi energy, the A3 e tron is totally emission-free when operated electrically.
  • Audi A3 Sportback g-tron
    02/13/14
    Models

    Audi A3 g-tron: Advance sales get the green light

    The Audi A3 g-tron is all set to hit the roads. Advance sales at dealerships in Germany will kick off on February 13. The basic price will be 25,900 euros. Using the Audi e-gas fuel card, customers can opt for Audi e-gas to power their A3 g-tron without impacting the environment if they wish.
  • Encounter - The Audi Technology Magazine 1/2014
    01/31/14
    Technology

    Audi e-fuels pass the test in glass engine

    The development of Audi e-fuels has reached a new level. The synthetic fuels have now completed a test cycle in Ingolstadt in the pressure chamber and the glass engine – with clear results: Audi e-fuels often even perform better than their conventional counterparts.
  • Audi launches strategic partnership with Global Bioenergies
    01/21/14
    Company

    Audi launches strategic partnership with Global Bioenergies

    Audi is launching a strategic partnership with Global Bioenergies. The carmaker will work with the French biotechnology company to promote the development of non-fossil fuels. In addition to the Audi e-gas and e-diesel projects, the research into e-gasoline is part of Audi’s persistent efforts to find alternative fuels.
  • International CES 2014
    12/16/13
    Technology

    Audi to present own keynote address at the Consumer Electronics Show in Las Vegas

    For the fourth consecutive year Audi is taking part in the world’s biggest electronics show, the International CES, which is being held in Las Vegas, Nevada, from January 7-10, 2014. During Audi’s pre-show keynote address, Rupert Stadler, Chairman of the Board of Management of AUDI AG, will present his ideas for future developments in the field of electronics.
  • Audi connect
    12/13/13
    Technology

    Audi wins award for piloted driving

    Audi is right at the forefront of developments in piloted driving – including in the eyes of the media. The editorial teams of the magazines Auto Bild and Computer Bild have now chosen the brand with the four rings as winner of their Pioneer Award in recognition of its piloted driving technology.
  • Audi A3 1.8 TFSI quattro with S line Exterieur-Package
    12/04/13
    Models

    75 years ago: Dawn of the crash test era at Audi

    Safety has a long tradition at Audi: 75 years ago, DKW engineers rolled a subcompact F7 down a hill in the interest of safety and caused a controlled rollover. Since this first crash test at DKW, one of the four brands from which Audi was created, Audi has regularly claimed the spotlight with new safety features.
  • Quickly find the cheapest filling station:  New service from Audi connect
    10/28/13
    Technology

    Quickly find the cheapest filling station: New service from Audi connect

    Audi is helping its customers save money when refueling. For all A3 variants and most other models, Audi connect now features an online service dubbed Fuel prices, which provides information on up-to-date prices at filling stations.
  • Audi A3 Sportback e-tron
    09/10/13
    Models

    The Audi A3 Sportback e-tron

    The A3 Sportback e-tron from Audi is a latest-generation plug-in-hybrid car. The premium compact vehicle will go on sale from 2014 and is a genuine Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility. The A3 Sportback e-tron offers 150 kW (204 hp) of system power and achieves average consumption of only 1.5 liters per 100 kilometers (156.81 US mpg) of gasoline. In the electric mode its operating range is up to 50 kilometers (31.07 miles), with the TFSI engine adding a further 890 kilometers (553.02 miles).
  • Audi ultra-lightweight construction
    09/03/13
    Models

    20 years of Audi Space Frame – it all started at the Frankfurt Motor Show

    Audi comes full circle at the Frankfurt Motor Show (IAA): Exactly 20 years ago the premium manufacturer presented the “ASF”(Audi Space Frame) in Frankfurt – on a gleaming silver show car whose innovative aluminum body concept revolutionized lightweight automotive construction. When the Frankfurt Motor Show opens next week, attention will again be focused on a car based on the ASF construction principle: the new Audi A8.
  • Audi A8
    08/14/13
    Models

    Highly effective: new turn signal light in the Audi A8

    In the new Audi A8, the turn signal light consists of lighting elements that illuminate in a defined sequence; this makes it easier for others to perceive the driver’s turning intentions, even under difficult conditions.
  • Audi A3 1.6 TDI ultra
    08/04/13
    Models

    Audi A3 1.6 TDI ultra: Versatile marvel of fuel economy

    Audi has unveiled the brand’s most fuel-efficient production model. With 81 kW (110 hp) of power output, the Audi A3 1.6 TDI ultra consumes just 3.2 liters of diesel per 100 kilometers (73.50 US mpg). This equates to an astounding 85 grams of CO2 emissions per kilometer (136.79 g/mile). This versatile marvel of fuel economy is now for sale. Customers can take delivery of the Audi A3 1.6 TDI ultra starting in September. The base price in Germany will be 25,200 euros.
  • Audi S3 Sportback
    07/29/13
    Models

    First to market: Audi brings the new LTE standard to the car

    Audi is the first carmaker to bring the fast LTE data transfer standard to the car with full integration. It can be ordered as an option in the Audi S3 Sportback from July, and in all other model variants of the premium compact from early November. LTE technology is very important for Audi connect, the networking of the car with the driver, the Internet and the environment.
  • Audi Matrix LED headlights
    06/28/13
    Models

    Leading the way in lighting technology: The new Audi Matrix LED headlights

    Audi is now building on its lead in the domain of lighting technology with a world first: The Audi Matrix LED headlights will make their debut on the new A8, which is appearing on the market at the end of 2013. Audi, the technology leader in this field, is thus opening a new chapter in automotive lighting technology.
  • Audi e-gas plant
    06/25/13
    Models

    World premiere: Audi opens power-to-gas facility

    Audi opens the e-gas plant in Werlte today making it the first automobile manufacturer to develop a chain of sustainable energy carriers. It begins with green electricity, water and carbon dioxide. The end products are hydrogen and the synthetic methane: Audi e-gas.
  • Audi A3 Sportback g-tron
    05/27/13
    Models

    The Audi A3 Sportback g-tron

    Audi is taking a large step towards sustainable future mobility with the A3 Sportback g-tron. The five-door premium compact model, which will appear on the market at the end of the year, runs on both the fossil fuel natural gas and on climate-friendly Audi e-gas, which Audi itself produces at a recently completed power-to-gas plant. It innovatively combines ecological balance, economy and high-tech solutions.
  • Audi R18 e-tron quattro
    05/27/13
    Models

    The Audi R18 e-tron quattro

    The Audi R18 e-tron quattro, the winner of the 2012 24 Hours of Le Mans, follows a concept all of its own. The hybrid drive of the LMP1 prototype is designed for motor sport conditions – the most intensive test environment for production development.
  • Audi A3 Sportback e-tron
    05/27/13
    Models

    The Audi A3 Sportback e-tron

    The A3 Sportback e-tron from Audi is a latest-generation plug-in-hybrid car. The premium compact vehicle will go on sale from 2014 and is a genuine Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility. The A3 Sportback e tron offers 150 kW (204 hp) of system power and achieves average consumption of only 1.5 liters per 100 km (156.81 US mpg) of gasoline. In the electric mode its operating range is up to 50 kilometers (31.07 miles), with the TFSI engine adding a further 890 km (553.02 miles).
  • Audi connect wireless payment
    05/22/13
    Technology

    Audi pilot project: Pay for parking wirelessly in Ingolstadt

    Audi is extending its Audi connect services, thus further promoting networking between car, driver and infrastructure. The trial phase for “Audi connect wireless payment” is currently getting underway in Ingolstadt. The solution allows drivers to conveniently pay for parking from their car.
  • Audi A3 Sportback g-tron
    03/01/13
    Models

    The new Audi A3 Sportback g-tron

    Audi is taking a large step towards sustainable mobility with the A3 Sportback g-tron. The compact five-door car, due to make its debut at the end of the year, is powered by the CO2-neutral fuel Audi e-gas. The fuel will be produced in the power-to-gas plant in Werlte, Germany. This new car innovatively combines ecological balance, economy and high-tech solutions.
  • Audi ultra-lightweight construction
    02/28/13
    Company

    Audi involved in standard for sustainable aluminum

    AUDI AG is joining the Aluminium Stewardship Initiative to help develop a global standard for sustainable aluminum. As a pioneer of unitary aluminum car bodies, the company is taking the opportunity to influence the entire value chain of one of its most important materials – one of the objectives of Audi’s corporate-responsibility strategy.
  • Audi connect
    02/19/13
    Technology

    MIT Technology Review: Audi is among the 50 most innovative companies in the world

    Every year the editors of the “MIT Technology Review” look for companies all over the world that have announced groundbreaking technologies. This year the jury put Audi on the list of “50 Disruptive Companies” in recognition of the piloted driving project it presented at the Consumer Electronics Show (CES) in Detroit.
  • Audi CEO Rupert Stadler: “Piloted driving will become reality this decade”
    01/28/13
    Company

    Audi CEO Rupert Stadler: “Piloted driving will become reality this decade”

    Audi caused a sensation at the Consumer Electronics Show (CES) in Las Vegas three weeks ago when it demonstrated piloted driving. Now, for the first time, the carmaker is citing a specific timescale within which the concept could hit the roads: “We are assuming that a series-built vehicle with a piloted driving function will be technically feasible this decade,” stated Audi CEO Rupert Stadler today at the 19th Handelsblatt Annual Conference in Munich.
  • Heavy goods transport Audi e-gas project
    01/25/13
    Technology

    Complete Commitment to Renewable-Energy Revolution in Cars

    The wheels of a dark green MAN-TGX truck tractor with semi-trailer very slowly start to move. It is just after nine p.m. and the sound of the 16.2-liter V8 engine fills the ice-cold air. In the days to come, this 680-horsepower engine must not only ensure the towing of nearly 150 metric tons. It also has to meet great expectations by helping pave a path to the mobility of tomorrow.
  • Audi S3
    01/23/13
    Models

    Audi – the leading brand in lighting technology

    In lighting technology, Audi is driving progress at high tempo. Today, its xenon plus-and LED headlights already provide excellent illumination of the road and give the cars with the four rings an unmistakable look. In the future, vehicle lighting from Audi will react even more precisely to environmental conditions, and it will feature full electronic control. The first step in this direction will be taken this year in the form of innovative matrix LED headlights.
  • Piloted Parking
    01/16/13
    Company

    Audi receives two US awards for piloted parking

    The technologies that Audi is developing for its future piloted driving system have been highly acclaimed by US experts. The “Popular Science” magazine has named the Audi system for piloted parking in parking garages “Product Of The Future.” The editorial team is thus recognizing the most significant developments presented by Audi at the Consumer Electronics Show 2013 (CES) in Las Vegas.
  • Audi e-gas Plant
    12/13/12
    Technology

    Topping-out ceremony for the Audi e-gas plant

    Audi will today celebrate its e-gas plant in Werlte, Germany with a topping-out ceremony. The brand with the four rings is the first carmaker to build a production plant for sustainable fuels. Its end products will be hydrogen and synthetic Audi e-gas, to be used as climate-friendly fuel for vehicles such as the new Audi A3 Sportback TCNG.
  • Audi named a “Digital Brand Champion 2012”
    11/26/12
    Technology

    Audi named a “Digital Brand Champion 2012”

    Integrated brand management in the digital age: Audi’s success at handling this challenge is underscored by an award from “Wirtschaftswoche” magazine. The German business publication selected the premium carmaker as one of the Digital Brand Champions of 2012. Audi will continue to forge new digital paths in the future as well – including the Personal Online Assistant and Audi car chat, which recently went online.
  • Audi A3 1.8 TFSI quattro with S line Exterieur-Package
    10/18/12
    Company

    CAM Study: Audi offers best CO2 balance of premium carmakers in Germany

    According to a study by the Center of Automotive Management (CAM), among premium carmakers Audi is the brand that offers the best CO2 balance with CO2 emissions of 144.5 grams per kilometer (232.55 g/mile). The market researchers studied CO2 emissions of new car registrations in Germany.
  • Audi future lab: mobility
    10/16/12
    Technology

    Idea platform for electric mobility

    The e performance research project has concluded after three years of work. Audi collaborated with Bosch and several institutes at the RWTH Aachen University to develop a technology platform that is a major advance for electric mobility. The platform’s modules can be used in a variety of electric-powered automobiles. One such vehicle is the sporty “e Sport” technology platform.
  • High-Voltage Battery Project House
    05/09/12
    Technology

    High-voltage battery technology at Audi: Core competence at the Ingolstadt site

    Research, development and testing for the lithium-ion battery: AUDI AG is setting new standards in the development of high-voltage (HV) technology. On the eve of its 123rd Annual General Meeting, the Company opened its high-voltage battery project house in Gaimersheim near Ingolstadt. In this competence center, Development, Production and partner companies are working together for the first time to construct a prototype for these special battery cells.
  • Encounter
    03/02/12
    Technology

    From lightweight carbon fiber technology to by wire: the new Audi Technology Magazine

    Will we be driving without a steering wheel in future, will cars soon be self-piloted and how much lighter can a car become? The Audi Technology Magazine is dedicated to these questions. The second issue of the magazine shows which innovative developments Audi is working on. From futuristic lighting technology to innovative mobility concepts and the Multimaterial Space Frame – employees in all areas are dedicated heart and soul to making the future of the automobile reality.
  • Rupert Stadler (CEO AUDI AG)
    01/23/12
    Technology

    Digital future: Audi at the DLD Conference

    Audi is playing a part in the DLD Conference in Munich. Representatives from industry, science and culture discuss the digital future during the three-day conference, which draws international participants.
  • Combined Charging System
    10/12/11
    Technology

    The universal charging system for electric vehicles jointly demonstrated by German vehicles manufactures for the first time

    The German vehicle manufactures Audi, BMW, Daimler, Porsche, and Volkswagen are going to present the Combined Charging System at the 15th International VDI-Congress and Exhibition “Electronic Systems for Motor Vehicles” from 2011-10-12/13 for the first time. The Combined Charging System has been developed in close cooperation with the American vehicle manufacturers Ford and General Motors (GM). This universal charging system needs only a single charging interface at the vehicle allowing the customer to charge with all existing charging methods: one-phase AC-charging, fast three-phase AC-charging, DC-charging at home or ultra-fast DC-charging at public charging stations.
  • Audi connect
    06/20/11
    Technology

    Two Awards for Audi at the Telematics Update Awards 2011

    Audi has won two awards at the Telematics Update Awards 2011. The “Global OEM Infotainment Solution” award went to Audi connect: the solutions that connect Audi vehicles with the internet, the driver and nearby infrastructure. Dr. Peter Steiner, head of Infotainment Development at AUDI AG, won the “Telematics Leadership” award.
  • Audi RS 3 Sportback
    05/18/11
    Technology

    Audi wins International Engine of the Year Award 2011 for 2.5-liter TFSI

    A jury of 76 motoring journalists from around the world has voted the Audi 2.5-liter TFSI as the “International Engine of the Year 2011” in the 2-liter to 2.5-liter category. This engine therefore retains the award that it won last year.
  • The Audi A3 e-tron technology platform
    04/08/11
    Technology

    The Audi A3 e-tron technology platform – an all-rounder for everyday urban driving

    The Audi A3 e-tron technology platform is an all-rounder for everyday urban driving and offers a glimpse at possible production solutions. The compact model has a purely electric drive system. A powerful electric motor and a liquid-cooled lithium-ion battery ensure agile performance and an impressive range.
  • Audi e-tron quattro
    03/24/11
    Technology

    The Audi e-tron quattro – the next-generation quattro

    Audi is developing the quattro drive of the future: the e-tron quattro. This concept from Audi combines the advantages of the proven quattro drive system with the potential of electric mobility. The plug-in hybrid with a combustion engine and two electric motors affords especially efficient operating modes and new possibilities in quattro driving dynamics. The new hybrid drive is currently undergoing testing in a winter environment on Swedish testing grounds.
  • Audi A8 L with forward-looking LTE-Connectivity-Technology
    02/16/11
    Models

    Audi A8 with broadband Internet connection

    Audi unveils an A8 wired for broadband with LTE technology. Developed in collaboration with Alcatel-Lucent, the car’s mobile broadband connection can transfer data faster than conventional 3G-technology and modern DSL connections.
  • 01/06/11
    Technology

    Audi at CES: Connectivity Leader of the Digital Revolution in the Automobile

    Audi is hard at work on electronics systems for the automotive world of tomorrow: At the Consumer Electronics Show (CES) taking place January 6–9, 2011, in Las Vegas, Nevada, the Brand with the Four Rings is setting off a veritable fireworks display of innovative ideas. The broad spectrum encompasses infotainment as well as driver assistance systems for improving traffic safety and efficiency. In his keynote speech delivered at the opening of the tradeshow, Rupert Stadler, Chairman of the Board of Management of AUDI AG, outlined his vision for future developments by the brand.
  • 09/16/10
    Technology

    Car manufacturers support integrated standard for a modular connector system for electric vehicle charging

    Car manufacturers Audi, BMW, Daimler, Porsche and Volkswagen commonly support a modular connector system for electric vehicle charging. A globally integrated standard is to ensure that customers always have direct and easy access to the energy grid, independent of vehicle brand and supplier of electric energy. The company development directors have decided to conceptualize a modular connector system made from two parts: The core of the connector system has been submitted for standardization under the designation IEC 62196-2 Type 2 for single- up to three-phase charging with alternating current (AC). An extension for direct current (DC) is currently being developed.
  • Audi Sound Concept
    06/14/10
    Technology

    New approaches to perfect sound – Hi-fi expertise at Audi

    High-end quality for listening pleasure is a field of technology that is becoming increasingly important. Audi is taking the lead in the advancement of this technology. Audi's successful collaboration with premium suppliers Bang & Olufsen and Bose is already setting standards, and the Audi development engineers have also established broad-based proprietary know-how independent of these partnerships. Their latest project takes an entirely new technical approach – and could turn out to be the next revolution in the hi-fi sector.
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