The more complex the environment becomes, the more our power of innovation is needed. Our engineers are therefore working on innovative technologies, premium products, enhancing efficiency and services for the future of mobility. "Vorsprung durch Technik" is Audi’s motto; to continuously enhance existing technologies is our aspiration. We are working continuously to maintain innovation leadership in order to shape the key difference that defines Audi.


Press kits

Audi Technology Lexicon
Audi Technology Portal
Oliver Hoffmann

Oliver Hoffmann

Member of the Board of Management of Audi AG
Technical Development