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Teaser Technology

The more complex the environment becomes, the more our power of innovation is needed. We therefore make targeted investments in technical development. Our engineers are working on innovative technologies, premium products, enhancing efficiency and services for the future of mobility. "Vorsprung durch Technik" is Audi’s motto; to continuously develop existing technologies is our aspiration. We are working continuously to maintain innovation leadership: in classical and alternative drive systems, in lightweight construction and production processes, in lighting technology, connectivity and driver assistance systems up to and including piloted driving. This is how we shape the key difference that defines Audi.


The Audi Technology Lexicon

Recent Press Releases

  • 11/12/19
    Models
    New

    Audi wins two “Golden Steering Wheel” awards The A1 and the e-tron win their classes

    Double win for Audi in the “Golden Steering Wheel 2019” contest: The A1 Sportback and the fully electric e-tron won in their respective categories “Small Cars” and “Large SUV.” Readers of the German automotive trade magazine Auto Bild, its European sister publications and the German newspaper Bild am Sonntag voted to determine the finalists. An international panel of experts crowned the winners from these nominations.
  • 10/21/19
    Models

    Electrifying full-size sedan: the Audi A6 55 TFSI e quattro

    Audi is expanding its portfolio of electrified models consistently: Five powerful cars with plug-in hybrid drive are making their debut in the second half of 2019 alone. Presales of the A6 55 TFSI e quattro (combined fuel consumption in l/100 km*: 2.1–1.9 (112.0 – 123.8 US mpg); combined energy consumption in kWh/100 km*: 17.9 – 17.4; combined CO2 emissions in g/km*: 47 – 43 (75.6 – 69.2 g/mi) are starting in Germany. With its system output of 270 kW (367 PS), it delivers a confident performance.
  • 10/16/19
    Models

    Luxury meets efficiency: the Audi A8 L 60 TFSI e quattro

    With the new A8 L 60 TFSI e quattro (combined fuel consumption in l/100 km*: 2.7 – 2.5 (87.1 – 94.1 US mpg); combined electric power consumption in kWh/100 km*: 21.2 – 20.9; combined CO2 emissions in g/km*: 61 – 57* (98.2 – 91.7 g/mi)), Audi is offering its customers electric driving in the luxury class for the first time. The combination of plug-in hybrid drive and intelligent drive management allows distances of up to 46 kilometers (28.6 mi) (measured in accordance with WLTP) to be covered with electric drive alone, turning a large portion of daily journeys into an emissions-free and nearly silent driving experience. The system power of 330 kW (449 PS) and system torque of 700 Nm (516.3 lb-ft) ensure impressive vehicle dynamics.
  • 10/07/19
    Technology

    Road map E: Audi in the era of electric mobility

    Audi is transforming into a provider of electric mobility—a process that involves all areas of the company. After all, the brand with the four rings intends to put more than 30 electrified models on the market by 2025, which constitutes a 40 percent share in sales. In doing so, Audi is consistently pursuing the path of sustainable mobility. Accordingly, the areas of Procurement and Production are also aligning themselves more strongly with sustainability-related criteria. The skills and experiences from the development and production of the Audi e-tron* will be incorporated into the upcoming projects for the all-electric models. The activities are flanked by comprehensive training and development concepts.
  • 10/02/19
    Company

    Audi, the city of Ingolstadt and Telekom cooperate on 5G technology

    Audi and Deutsche Telekom are entering into a pioneering 5G technology partnership together with the city of Ingolstadt. This was announced by the three partners at the signing of a memorandum of understanding in Ingolstadt on Wednesday. The goal is to use the new 5G technology to make urban mobility safer, more digital and more sustainable.
  • 09/25/19
    Culture and Trends

    Audi publishes user typology and emotional landscape of autonomous driving

    From the suspicious driver to the tech-savvy passenger: in the representative online study “The Pulse of Autonomous Driving”, Audi has produced a user typology of autonomous driving. In the context of the initiative “&Audi”, the mobility company Audi in cooperation with the market research institute Ipsos interviewed 21,000 people in nine countries on three continents. It shows that young, high-earning and well-educated “status-oriented trendsetters” and “tech-savvy passengers” most look forward to autonomous driving. Amongst “suspicious drivers”, who tend to be older with a lower level of income and education, skepticism is dominant. The “safety-oriented reluctant” would use autonomous driving only when others have gained experience with the technology. The largest user group are the “open-minded co-pilots”, who are fundamentally open to autonomous driving as long as they can take control at any time.
  • 09/10/19
    Models

    The Off-Roader of the Future – the Audi AI:TRAIL quattro

    Audi is completing its quartet of visionary vehicles and will be at IAA 2019 to showcase an electric off-roader for the future of road transport: the Audi AI:TRAIL quattro, a comprehensive concept for sustainable mobility off the beaten track. All four visionary use case vehicles—the Audi Aicon, AI:ME, AI:RACE and AI:TRAIL will be on show together at Audi’s stand in Hall 3 throughout the whole of IAA 2019.
  • 09/09/19
    Models

    The Gran Turismo among the plug-in hybrids: Audi A7 Sportback 55 TFSI e quattro

    Audi is systematically pursuing its electrification strategy and is now offering its large four-door coupe as a powerful and efficient PHEV. Intelligent drive management with a predictive operating strategy enables high electric range, low fuel consumption and dynamic performance. The new Audi A7 Sportback 55 TFSI e quattro combines all of that with a system output of 270 kW (367 PS) (combined fuel consumption in l/100 km*: 2.1 – 1.9 (112.0 – 123.8 US mpg); combined electrical consumption in kWh/100 km*: 18.1 – 17.5; combined CO2 emissions in g/km*: 48 – 44 (77.2 – 70.8 g/mi)). A comprehensive list of standard equipment with S line exterior package and sport suspension round out the sporty look.
  • 08/29/19
    Technology

    Brand with the four rings shines at world’s largest lighting congress

    At the thirteenth International Symposium on Automotive Lighting (ISAL 2019), Audi presenters will offer insights into the next generation of OLED lighting technology. The new digital OLED technology enables customizable lighting designs and permits communication using the exterior lighting. The congress begins on September 23, 2019 in Darmstadt. Audi guest speakers will be presenting digital OLED technology as well as the latest trends and developments in lighting at what is the biggest and most important conference for automotive lighting technology.
  • 08/26/19
    Models

    Ten countries in 24 hours: Audi e-tron on tour

    Ten European countries in 24 hours – the Audi e-tron (combined electrical consumption in kWh/100 km*: 26.4 - 22.9 (WLTP); 24.6 - 23.7 (NEDC), combined CO2 emissions in g/km: 0 (0 g/mi)) has impressively demonstrated its long-distance qualities. On August 20, nine journalists set out on the tour stretching over 1,600 km (994.2 mi) from Lake Bled in Slovenia to Amsterdam in the Netherlands. The electric SUV with its long range and short charging stops proved to be a compelling proposition. Combined with its powerful drive and comfortable interior, it turns electric touring into a premium experience.
  • 07/18/19
    Models

    Multifaceted personality: predictive active suspension in the A8 flagship model

    Audi is now offering another high-tech innovation for the Audi A8 luxury sedan – predictive active suspension. Depending on the chosen settings, it gives the brand’s flagship model the supreme ride comfort of a chauffeur-driven limousine or the firm handling of a sports car. In Germany and other European markets, predictive active suspension can initially be ordered for the TFSI versions of the Audi A8.
  • 07/11/19
    Company

    Audi Neckarsulm logistics specialists testing business model for mobile charging station

    Logistics specialists from the Audi Neckarsulm site have devised a new business model: They are offering flexible charging with an all-round service. The Neckarsulm experts use the ParkE mobile charging station, a project developed in 2018 by the think tank Audi Denkwerkstatt Berlin.
  • 07/02/19
    Technology

    Automotive and Mobility Industry Leaders Publish First-of-its-Kind Framework for Safe Automated Driving Systems

    “Safety First for Automated Driving” (SaFAD) white paper emphasizes the importance of safety by design for automated vehicles
  • 06/19/19
    Models

    Audi Denkwerkstatt Distinguished as Top Innovation Unit

    Denkwerkstatt comes first in the “Innovation Discovery” category and second in the “Innovation Development” category: Audi Denkwerkstatt from Berlin receives two awards in this year’s study on the digital innovation units of companies.
  • 05/24/19
    Technology

    Audi Opens Battery Storage Unit on Berlin EUREF Campus

    Audi is electrifying the capital: In the context of the Formula E guest performance in Berlin, the brand with the four rings has opened up Germany’s largest multi-use storage unit on the EUREF Campus. The storage unit has a capacity of 1.9 MWh and uses used lithium-ion batteries from development vehicles to test various interaction scenarios between electric cars and the power grid. The objective: Intelligent networking to promote the energy transition.
  • 05/22/19
    Models

    “International Engine of the Year” Awards: Audi’s 2.0 TFSI engine wins in its class

    The 2.0 TFSI from Audi has won the “International Engine of the Year” award in the category of engines with between 150 and 250 metric horsepower. An international panel of experts comprising 70 automotive journalists voted the four-cylinder gasoline engine the winner of its class. The award ceremony took place as part of the “Engine Expo + The Powertrain Technology Show 2019” at the exhibition and trade center “Messe Stuttgart” today.
  • 05/21/19
    Models

    Sporty and efficient with plug-in hybrid drive: the Audi Q5 55 TFSI e quattro

    The Audi Q5 55 TFSI e quattro with 270 kW (367 hp) system output (combined fuel consumption: 2.4 – 2.1 l/100 km*; combined CO2 emissions: 53 – 46 g/km*) is the first of the new plug-in models from Audi. The drive concept comprises a combustion engine and an electric motor with intelligent controller, enabling it to cover most everyday driving distances electrically. The WLTP all-electric range is more than 40 kilometers (25.9 mi). With the E license plate under the German Electric Mobility Act, owners also enjoy tax advantages and municipal traffic privileges.
  • 05/13/19
    Company

    For the Mobility of Tomorrow - IN-Campus Technology Park for Audi and the Ingolstadt Region

    “IN” stands for innovation: With IN-Campus, AUDI AG and the city of Ingolstadt have gotten a strategic investment off the ground. They will work together to intricately remediate the site of a former oil refinery in Ingolstadt, the first environmental project of its kind in Bavaria. IN-Campus GmbH, a joint venture of AUDI AG and the city of Ingolstadt, is investing in a campus—the focus lies on the technologies of the future. Construction work on the 75-hectare IN-Campus, which was designed to be open and close to nature, is already underway. Today, May 13, the Bavarian Minister President, Dr. Markus Söder, the Mayor of the city of Ingolstadt, Dr. Christian Lösel, and Audi Board of Management Member for Production Peter Kössler, together with the two managing directors of IN-Campus GmbH, are officially laying the foundation stone for the joint project.
  • 05/10/19
    Technology

    Benchmark for long-distance journeys: the charging power of the Audi e-tron

    With the e-tron, Audi is making electric mobility a reality for long-distance driving – thanks in part to charging power that is unique among the competition. The e-tron is not only the first mass-produced car that can be charged with up to 150 kW of electricity at a fast charging terminal. The high charging power over a large portion of the charging procedure sets a benchmark and shortens downtime. Sophisticated thermal management of the battery ensures the performance capability at cold and hot outside temperatures.
  • 04/15/19
    Models

    Mobility for Megacities: Audi AI:ME

    At Auto Shanghai 2019, Audi is introducing a visionary mobility concept for the megacities of the future: The showcar, known as the Audi AI:ME, offers compact dimensions, a spacious, futuristic interior, and the ability to drive autonomously at level 4. This allows the occupants to do what they like with their time on board. The Audi AI:ME offers a broad range of high-tech features for communication, entertainment, or simply relaxation.
  • 04/11/19
    Models

    Readers’ choice “All-wheel-drive car of the year 2019”: Audi wins in four out of ten categories

    Audi celebrated a resounding success as part of the readers’ choice “All-wheel-drive car of the year 2019” awards: The Q2, Q5, A6 allroad quattro* and the all-electric powered Audi e-tron* models won in their respective class, making Audi the most successful brand among the competition.
  • 04/11/19
    Models

    Audi at Auto Shanghai 2019

    Audi is starting the Auto Shanghai 2019 motor show with two world premieres and a whole series of national innovations. The brand is presenting the visionary Audi AI:ME concept car in the southern Chinese metropolis. In addition, two electric models will make their series debut in Shanghai: the Audi e-tron* and the Q2 L e-tron, which was designed especially for China and is built in the Foshan plant. The compact SUV, which will be delivered to the first customers in the summer of 2019, is even experiencing its world premiere in Shanghai.
  • 03/21/19
    Models

    Audi the overall winner in “Best Brands in All Classes”

    Audi is the big winner in the Auto Bild “Best Brands in All Classes” reader survey. The four rings won seven individual victories in the quality assessment – and easily took the overall win. Audi also placed first in the design and price/performance categories as well as in the “Reliable Cars” image field. No brand performed better in the core criteria of the image survey, in which over 70,000 readers participated.
  • 03/07/19
    Technology

    New Evidence of Top Quality: Audi Now Ranks 1st and 2nd in Endurance Test by “Auto Bild”

    Since spring 2017, Audi has been at the top of the leaderboard in the endurance test of the magazine “Auto Bild” – back then, the A3 Sportback g-tron took the top spot. As well as 1st place, Audi is now also in 2nd place: The A4 Avant 2.0 TFSI achieved another top result.
  • 03/07/19
    Models

    Audi A3 Sportback g-tron: Starting the New Model Year with a Longer CNG Range

    The Audi A3 Sportback g-tron (CNG consumption in kg/100 km: 3.5; combined CO2 emissions in g/km (CNG): 96–95*) is starting the new model year with a technology update. Thanks to its increased tank volume, the compact model can cover around 400 kilometers (248.5 miles) (WLTP cycle) in gas operation. Presales at dealerships in Germany will kick off on March 7. The basic price will be EUR 30,600.
  • 02/28/19
    Technology

    Audi at the 2019 Geneva Motor Show

    Audi is systematically and comprehensively continuing its electric car offensive. At the 2019 Geneva Motor Show, the brand is showing four all-electric drive vehicles, the series versions of which will celebrate their premiere by the end of 2020. In addition, four new plug hybrid versions as a world premiere and the fully electric Formula E race car Audi e-tron FE05 will be displayed on the Audi stand – which consists exclusively of electrically driven cars this year. The Audi Q4 e-tron concept and the European debut of the Audi e-tron GT concept will be unveiled at the press conference at the Audi stand in hall 1. It starts on March 5, 2019, at 8:00 a.m. (CET)
  • 02/28/19
    Models

    The Audi e-tron GT concept

    Audi e-tron, the third: Last fall, the brand with the four rings presented one of the stars of the motor show in the film capital of Los Angeles. With the electric-powered Audi e-tron GT concept, a four-door coupé made its debut as a show car. The volume-production counterpart is set to follow in around two years. Audi is now showing the Audi e-tron GT concept at the Geneva Motor Show.
  • 02/25/19
    Technology

    Efficient and Powerful: The New Plug-In Hybrid Models Audi Q5, A6, A7 and A8

    In electric-only mode not just free of local emissions but also efficient and sporty – Audi is consistently pursuing its electrification strategy with its comprehensive plug-in hybrid offensive. Audi is presenting the hybrid variants of the models A8, A7 Sportback, A6 and Q5 with an electric range of more than 40 kilometers in the WLTP cycle at the Geneva Motor Show. Thanks to different output levels, the customer has the choice between a comfort variant and a performance variant with a sporty design, depending on the model series. The new plug-in hybrid models will be available for order during the course of the year 2019.
  • 02/19/19
    Company

    Audi e-tron extreme: Technology demonstrator on legendary “Streif”

    In late January, Audi sent its first fully electric-powered SUV onto the slopes where the world’s best ski racers battle for victory in the Hahnenkamm Race. The specially equipped Audi e-tron climbed the “Mausefalle” on the legendary “Streif”. With an 85 percent gradient, it is the steepest section of the spectacular downhill course.
  • 01/29/19
    Technology

    Audi promotes EEBUS Standard for Intelligent Connection of Electric Cars and Buildings

    Audi is actively involved in shaping the digital energy world of the future. The brand with the four rings is involved in the EEBUS initiative to promote networking across manufacturer and industry boundaries. The Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2 - 22.6 (WLTP); 24.6 - 23.7 (NEFZ); CO2 emissions combined in g/km (g/mi): 0) is the first electric car whose charging system uses the new communication standard. At the “Plugfest E-Mobility” at the Audi plant in Brussels, developers are testing cross-industry compatibility before the EEBUS standard for energy communication is introduced in February.
  • 01/08/19
    Technology

    From driving experience to experience the drive: Audi at the 2019 CES

    Audi will be presenting some of its strongest ideas for the future at the Consumer Electronics Show (CES) in Las Vegas this year. The spotlight will be on two technologies for the in-car entertainment of the future. The Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2–22.6 (WLTP); 24.6 - 23.7 (NEFZ); combined CO2 emissions in g/km (g/mi): 0) features innovative online and charging services as well as the possibility to book functions on demand. It thereby demonstrates once again that premium mobility at Audi is not only sustainable, but also individual and easy.
  • 01/07/19
    Culture and Trends

    Audi turns the car into a virtual reality experience platform at CES

    Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.
  • 01/03/19
    Technology

    Save the date: Audi press conference at the CES live from Las Vegas

    The International Consumer Electronics Show (CES) is being held in Las Vegas from January 8 to 11, 2019. At the world’s largest electronics trade show, Audi will present the next stage in in-car entertainment and provide a preview of the digital premium experience of the future. The brand with the Four Rings will broadcast the press conference live by satellite, internet and smart TV.
  • 12/12/18
    Technology

    Audi to Exhibit New In-Car Entertainment Technologies at CES 2019

    Top-quality entertainment for all the senses: Audi will turn the inside of the car into an amusement park at the Consumer Electronics Show (CES) in Las Vegas. The brand will present a completely new on-the-road entertainment format and a special movie theater experience inside a luxury sedan at its fair booth. Both technologies represent the in-car entertainment of the future and can be experienced at the leading trade fair for entertainment electronics, CES, between January 8 and 11, 2019.
  • 12/06/18
    Models

    Five stars for the Audi Q3 in Euro NCAP test

    The new Audi Q3 offers bumper-to-bumper safety: The compact family SUV earned the top score of five stars in the Euro NCAP (New Car Assessment Programme), one of the most important automobile safety tests in Europe.
  • 12/05/18
    Models

    Journalists test drive the Audi e-tron in Abu Dhabi

    On September 17, Audi presented its first all-electric series-production model to the world public. In Abu Dhabi, capital of the United Arab Emirates, journalists are now getting behind the steering wheel of the Audi e-tron and experiencing the full-size SUV on test drives. Their route is taking them from Masdar City, one of the world’s most sustainable urban communities, and then up the second highest mountain in the United Arab Emirates.
  • 11/29/18
    Company

    “What's up, Audi?” – new YouTube show with news, stories and talk

    Audi Communications is further intensifying its dialog with journalists, influencers and fans of the brand on its “Audi” YouTube channel. Every two weeks, YouTube star Misha Charoudin and Connie Böhm from Audi Communications will present new models, current company topics and interesting guests on “What‘s up, Audi?”
  • 11/15/18
    Company

    Team AlpaKa from the Karlsruhe Research Center for Information Technology clinch the title

    The final of the Audi Autonomous Driving Cup 2018 saw Team AlpaKa fend off the challenge from seven other university teams to win the title. The prize money of 10,000 euros therefore goes to Karlsruhe.
  • 11/12/18
    Models

    Federal Office for Motor Traffic (KBA) approval: Audi to start recall of diesel models in Germany

    On Wednesday Audi will begin the first of eight recalls for cars with V TDI engines in Germany. Following approval by the Federal Office for Motor Traffic (KBA) the company will initially be recalling around 31,200 vehicles to the workshops. In total, around 151,000 midsize and full-size cars in Germany are affected by the eight recall notices.
  • 11/06/18
    Company

    Audi Autonomous Driving Cup 2018: Eight teams do battle for the title

    Eight university teams will be battling it out in the Audi Autonomous Driving Cup 2018 from November 12 to 14 to present the best autonomous driving car. For the first time, the participants have access to digital HD map material of the entire course. The museum mobile in Audi Forum Ingolstadt will now be hosting the competition for young talents for the fourth time.
  • 10/26/18
    Company

    New power from old cells: Audi and Umicore develop closed loop battery recycling

    Milestone reached: Audi and Umicore have successfully completed phase one of their strategic research cooperation for battery recycling. The two partners are developing a closed loop for components of high-voltage batteries that can be used again and again. Particularly valuable materials are set to become available in a raw materials bank.
  • 10/12/18
    Company

    Sustainable aluminum for battery housing of Audi e-tron

    Audi is the first automobile manufacturer worldwide to receive a certificate from the Aluminium Stewardship Initiative (ASI). With the Performance Standard certification, the ASI confirms that Audi meets the ASI requirements for industrial users of aluminum and sustainably designs and manufactures the aluminum components of the battery housing of the Audi e-tron. For the assessment, independent third-party auditors carried out audits at the Audi plants in Győr, Neckarsulm and Brussels. As the next step, Audi intends to ensure the sustainability of these components also in its supply chain. To those ends, the company plans to work specifically with partners that are also certified by the ASI.
  • 10/11/18
    Models

    Power play: Audi e-tron prototype with electrifying dynamics

    With driving dynamics tests on Namibia’s salt flats and savanna, the Audi e-tron prototype is at present impressively demonstrating its handling qualities. All made possible thanks to a new generation of the quattro drive – the electric all-wheel drive. In conjunction with the versatile suspension, its low center of gravity and the powerful electric motors, the electric SUV offers powerful traction, outstanding dynamics and unshakable stability on disparate terrain.
  • 09/24/18
    Technology

    Automotive Brand Contest: award for Audi Communications

    Success in the Automotive Brand Contest: The German Design Council has honored Audi Product Communications for its high-quality and innovative visualization of technical processes and complex technologies. The premium brand was awarded the “Winner” prize in the category Digital at the renowned design competition for its “Virtual Exhibits” communication tool.
  • 09/20/18
    Models

    Five Stars: The New Audi A6 in the Euro NCAP

    The new Audi A6 get top grades when it comes to passive safety — in the Euro NCAP (New Car Assessment Programme), one of the most important safety tests in Europe, it earned the highest rating of five stars. This makes the business sedan one of the safest cars in its class.
  • 09/20/18
    Models

    Readers’ Choice by auto, motor und sport: Audi Takes Top Place in Connectivity and Interior Design

    Audi is the leading automotive brand when it comes to connectivity, and its flagship, the Audi A8, is the best connected car. These are two results of the readers’ choice “Car Connectivity Award” carried out by renowned specialist magazine auto, motor und sport. Audi also won in the “Interior – design brand 2018” category of the “Autonis” competition, a further readers’ choice award presented by the magazine. The award ceremony will be held in Stuttgart on September 20, 2018.
  • 09/18/18
    Audi MediaCenter

    Electrifyingly fun to drive: the Audi e-tron

    The Audi e-tron is the first fully electrically powered series production model from the brand with the four rings. The company will present its sporty full-size SUV – which is suitable for everyday use – to the world for the first time in San Francisco.
  • 09/17/18
    Audi MediaCenter

    Stream, shop, get informed: Amazon Alexa in the Audi e-tron

    In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary.
  • 09/17/18
    Company

    The e-tron as starting signal: Audi launches e-offensive

    The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron. By 2025 Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide and achieve roughly one-third of its sales with electrified models. The SUVs in this portfolio include the e-tron and the e-tron Sportback debuting in 2019. A series of models with classic body layouts such as Avant and Sportback will also be available. The range will cover every relevant market segment from the compact to the full-size class.
  • 09/12/18
    Company

    Mobility without boundaries: Audi e-tron Charging Service completes range of charging options

    The e-tron marks the dawning of a new era for Audi. The brand with the four rings is being transformed from a classic automotive manufacturer into a premium mobility systems supplier. The Audi e-tron Charging Service will be part of a broad-based offering for charging and provides Europe-wide access to the public charging infrastructure. Audi’s proprietary charging card brings together over 72,000 charging points operated by 220 providers, for unlimited, trouble-free electric mobility.
  • 08/24/18
    Models

    World premiere at Pebble Beach – the Audi PB18 e-tron concept car

    For the first time, Audi is presenting a design and technical concept car at Pebble Beach Automotive Week in Monterey, California. The all-electric Audi PB18 e-tron presents a radical vision for the high-performance sports car of tomorrow. Broad and flat, visibly inspired by the wind tunnel and the race track, its very presence signals that it is destined to push boundaries. Its concept and exciting lines were created in the new Audi design studio in Malibu, California – where the brand’s design is consistently being updated for the future. The technical concept of the PB18 e-tron has benefitted from Audi's many years of winning the Le Mans racing series. The experts at Audi Sport GmbH, the high-performance subsidiary of Audi, were responsible for implementation. The abbreviated name “PB18 e-tron” refers both to the Pebble Beach venue for the premiere and to the technological DNA it shares with the successful LMP1 racing car Audi R18 e-tron.
  • 08/08/18
    Models

    Take charge: Audi e-tron prototype – recuperation test

    The Audi e-tron prototype combines enormous power and high efficiency. With a system output of up to 300 kW, the full-size SUV with a fully electric drive accelerates from zero to 100 km/h (62.1 mph) in less than six seconds. In the WLTP test cycle, it covers more than 400 kilometers (248.5 mi) on one battery charge. One important factor for the long range is the most innovative recuperation concept among the competitors. The electric SUV proved this with an impressive performance at Pikes Peak.
  • 07/30/18
    Models

    Audi PB 18 e-tron: show car world premiere at Pebble Beach Car Week

    Audi will reveal a world first during the 2018 Pebble Beach Car Week in California – a supercar concept car with electric drive. Pebble Beach Car Week, held every August in and around the Californian coastal city of Monterey, has long been considered the world’s most important forum for lovers of exquisite automobiles. Interest is not limited here to vintage cars but instead includes leading-edge design study concept cars and visionary technology.
  • 07/24/18
    Company

    New era: Audi Hungaria starts series production of electric motors

    A new era is starting at Audi Hungaria. On Tuesday, series production of electric motors officially started in Győr. In the context of the symbolic act, the production plant was put into operation by Péter Szijjártó, Minister for Foreign Trade and Foreign Affairs, Peter Kössler, Board of Management Member for Production and Logistics at AUDI AG, and Achim Heinfling, Managing Director of AUDI HUNGARIA Zrt. The electric motors are produced on floor space of 8,500 square meters with an innovative production concept: modular assembly. The company has invested a double digit million amount to set up the motor production facility. Approximately 100 people are employed in this new area at present.
  • 07/17/18
    Models

    AUDI AG: North American government agencies approve technical solutions for diesel automobiles

    Almost three years on from the start of the diesel crisis, Audi can offer a specific solution for all its diesel engines in the United States and Canada. The responsible approval authorities have now cleared the proposed package of measures for the last of five engine generations.
  • 07/10/18
    Company

    Audi and Huawei sign memorandum of understanding for strategic cooperation

    Audi has gained a strong partner for the development of intelligent connected vehicles. The automobile manufacturer signed a memorandum of understanding for a strategic cooperation with the Chinese information and telecommunications corporation Huawei in Berlin today. The agreement forms part of a broad-based partnership between companies in the two countries initiated by Chinese Premier Li Keqiang and German Chancellor Angela Merkel.
  • 07/05/18
    Models

    Audi concludes analyses of its V TDI engines

    In the course of addressing the diesel crisis, AUDI AG has reached an important milepost: As announced in advance, following the conclusion of internal technical analyses of all its V TDI engines the Company today passed on its essential findings to the German Federal Motor Vehicle Transport Authority (Kraftfahrt-Bundesamt, KBA) as the responsible authority. The details will be discussed over the coming weeks. Today, the focus was on current models with third-generation V6 TDI engines. There were no findings at all after the latest technical analyses, which included the new full-size category comprising the Audi A8, Audi A7 Sportback, Audi A6 and A6 Avant as well as the new Audi Q8. The Company has examined around 700 variants since 2016.
  • 07/04/18
    Models

    Chill out: Audi e-tron prototype alone on the big stage

    Driver and passengers experience their surroundings in a whole new dimension in the Audi e-tron prototype. In addition to its generous space and the stylishly reduced design, Audi’s first electric car offers a high level of calm and, in turn, the perfect stage for the Bang & Olufsen 3D Premium Sound System. The full-size SUV also provides a new digital operating and display experience. It is the first volume-production car with virtual exterior mirrors.
  • 06/20/18
    Company

    Audi and Hyundai intend cooperation on the development of fuel cell technology

    AUDI AG and Hyundai Motor Group are driving the development of fuel cell technology. The two companies plan to cross-license patents and grant access to non-competitive components. The agreement is currently subject to approval from the applicable regulatory authorities. Through their collaboration, both partners aim to bring the fuel cell to volume production maturity more quickly and more efficiently. Audi and Hyundai are also exploring more far-reaching collaboration on the development of this sustainable technology. 
  • 06/13/18
    Technology

    Audi connects the electric car with the house

    Audi is taking the idea of electric mobility beyond the automobile in offering its customers a tailormade system offering. To that end, the brand is teaming up with two new partners to connect its electric model Audi e-tron with the user’s home infrastructure. Intelligent interaction with home energy management systems from SMA Solar Technology and the Hager Group enables cost-optimized charging – including using sustainable photovoltaic power if desired.
  • 06/12/18
    Company

    Audi A8 most innovative model of 2018

    Award-winning: The Audi A8 is the most innovative model of the year 2018 and Audi is the most innovative premium brand in the “Autonomous driving and safety” category. The “Center of Automotive Management” and consulting firm PricewaterhouseCoopers AG, who together present the “Automotive Innovations Award,” reached this verdict.
  • 06/08/18
    Technology

    Audi connect now with Amazon Music and soccer World Cup ticker

    Audi drivers can now also use Amazon Music to listen to their favorite artists in the car. The streaming service is a new component of the Audi connect services. Audi thus continues to drive the digitalization of its cars, placing the focus on the customer experience. And just like it did for the 2016 soccer European Championship, Audi is offering customers a special information service for the 2018 World Cup so they can stay on the ball even while on the road.
  • 05/30/18
    Audi MediaCenter

    Streamline: Audi e-tron prototype with decisive aerodynamics

    The better an electric car’s aerodynamics, the further it travels: With a drag coefficient of 0.27, the Audi e-tron prototype achieves a top result in the SUV segment. This figure is a decisive factor in the everyday range of more than 400 kilometers (248.5 mi) in the WLTP cycle. The virtual exterior mirrors constitute one highlight in the aerodynamics concept of the all-electric premium class model.
  • 05/09/18
    Company

    Audi fleshes out its corporate strategy and plans to sell 800,000 electrified cars in 2025

    Audi aims to sell approximately 800,000 fully electric cars and plug-in hybrids in the year 2025. At this Wednesday’s Annual General Meeting of AUDI AG, the Board of Management presents the updated “Audi.Vorsprung.2025.” strategy. To enable about every third customer to decide in favor of an e-model by the middle of the next decade, there is to be an electrified variant in each model series by then – most of them are to be fully electric, with a smaller proportion as plug-in hybrids.
  • 05/04/18
    Models

    All-electric combination: Audi e-tron prototype at Wörthersee Meet

    The popular GTI Meet at Lake Wörthersee will be held from May 9 to 12. In on the action: the Audi e-tron prototype. As a towing vehicle for the Audi e-tron Vision Gran Turismo, the sporty electric SUV proves its excellent suitability for everyday use.
  • 04/20/18
    Models

    Ultra-high voltage: The Audi e-tron prototype in a Faraday cage

    The production version of the Audi e-tron prototype heralds the dawn of a new era for the brand with the four rings: The company is transforming from a classic carmaker to a systems supplier for mobility offering its customers tailored solutions for charging, whether at home or on the move. The production version of the Audi e-tron prototype is the first car on the market that can charge at charging stations with up to 150 kW. In approximately 30 minutes, the electric SUV is then ready to set off on the next long stage of its journey. Its large lithium-ion battery provides for a range of more than 400 kilometers (248.5 mi) in the WLTP driving cycle.
  • 03/23/18
    Company

    Auto Bild readers affirm: Audi is the leading brand for quality

    With eight first place finishes in 14 categories, Audi dominated the quality ratings in Auto Bild magazine’s “Best Brands in All Classes” reader survey. No brand performed better in the core criteria of the image survey, with more than 70,000 readers participating.
  • 03/09/18
    Audi MediaCenter

    Audi advances e-fuels technology: new “e-benzin” fuel being tested

    Audi is convinced of the potential of the fuels e-gas, “e-benzin” (e-gasoline) and e-diesel and is continuing to pursue its e-fuels strategy. In the case of synthetic Audi “e-benzin” (e-gasoline), the Ingolstadt company has now achieved an important intermediate goal. Together with their development partners, they have for the first time produced a sufficient quantity of regeneratively produced fuel for initial engine tests.
  • 03/06/18
    Technology

    Audi e-tron prototype: preview of the first purely electrically powered model from the brand

    Audi unveils the prototype for its first all-electric model at the Geneva Motor Show. The sporty SUV combines the space and comfort of a typical luxury car with a range suitable for everyday use. Until the start of series production, almost 250 development vehicles will complete testing under extreme conditions worldwide. Specially camouflaged prototypes kick off the chase for the most spectacular photos.
  • 03/06/18
    Models

    New highlights for the luxury class: Audi A6 and Audi e-tron prototype at the Geneva Motor Show

    Audi continues its model initiative in the luxury class: following the new Audi A8 and the new Audi A7, the premium brand now introduces the next generation of the Audi A6. Whether in terms of digitalization, comfort or sportiness – the elegantly sculptured sedan is the all-round talent in its segment. Audi is also unveiling the prototype of its first purely electrically powered model in Geneva. The sporty SUV offers the space and comfort of a typical luxury car together with a range suitable for longer journeys.
  • 03/01/18
    Models

    Audi top brand in DEKRA Used Car Report 2018

    Audi has five class winners in the DEKRA Used Car Report 2018 and also defends the overall title with the Audi A6. The premium brand is thus the most successful carmaker in this year’s evaluation. The mileage-based report provides potential buyers with detailed information about the typical faults of a particular vehicle model and therefore detailed assistance when buying a car.
  • 02/15/18
    Technology

    Porsche and Audi developing shared architecture for electric cars

    The joint electric offensive by Porsche and Audi was launched ten months ago. Now the premium manufacturers are deepening their development partnership and achieving concrete results. The goal of the cooperation, which will create a pioneering architecture called the Premium Platform Electric (PPE), is to shape the mobility of tomorrow together and to put future electric vehicles on the market more quickly.
  • 01/19/18
    Technology

    Audi Smart Energy Network pilot project: eco-electricity intelligently managed

    Automobile, home and power supply combined to form an intelligent energy network: In a pilot project the Audi Smart Energy Network for the first time interacts with the power grid. This marks a major advance for grid stability.
  • 12/04/17
    Technology

    Audi at NIPS: new approaches to AI on the way to autonomous driving

    On the road to autonomous driving, Audi continues powering ahead at top speed: The company is exhibiting an innovative pre-development project at the world’s most important symposium for artificial intelligence (AI) – the NIPS conference in Long Beach, California (USA). The project uses a mono camera that uses AI to generate an extremely precise 3D model of a vehicle’s environment. The conference is co-sponsored by Audi and takes place December 4 to 9.
  • 11/17/17
    Technology

    Team AFILSOP of the Ilmenau University wins Audi Autonomous Driving Cup 2017

    The 10,000 euros prize money for the Audi Autonomous Driving Cup 2017 goes to Ilmenau. In the finale for the competition, the team from AFILSOP prevailed against the heavy competition from seven other universities. During the third Audi Autonomous Driving Cup, students for the first time also completed tasks in the field of artificial intelligence (AI).
  • 11/09/17
    Models

    Audi best European brand in the Consumer Reports Reliability Survey 2017

    Audi has been voted best European car brand for the sixth time in a row in the Reliability Survey run by Consumer Reports. The renowned U.S. consumer magazine runs this survey every year among its readers and publishes the results. Audi took fourth place in the 2017 overall ranking, ahead of all its European competitors.
  • 11/08/17
    Technology

    Audi steps up research into synthetic fuels

    Audi is systematically building on its e-fuels strategy. Together with the partners Ineratec GmbH and Energiedienst Holding AG, the company has plans for a new pilot facility for the production of e-diesel in Laufenburg, in Canton Aargau (Switzerland). For the first time, the energy needed will be supplied from the renewable source of hydropower. The planned facility will have a capacity of around 400,000 liters (105,669 US gal) per year.
  • 11/02/17
    Technology

    Audi Autonomous Driving Cup 2017: independently and intelligently around the course

    The Audi Autonomous Driving Cup 2017 sees eight teams from German universities do battle for podium positions. The competition will be held for the third time on November 15 and 16 in the museum mobile at the Audi Forum Ingolstadt. The winning team will receive prize money of EUR 10,000.
  • 09/11/17
    Audi MediaCenter

    Audi Aicon concept car – autonomous on course for the future

    With the four-door design vision Audi Aicon, the brand with the four rings is presenting a autonomous Audi of the future – with no steering wheel or pedals. As a design concept, the four-door 2+2 boldly leaps ahead to show the exterior and interior design of the next decades. The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalization and sustainability in a visionary manner. The Aicon, too, is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 - 497.1 mi) on a single charge.
  • 09/08/17
    Company

    “Audi MQ!”: Impulse for the mobility of tomorrow

    Creative discussion about the future of mobility: Pioneers, visionaries and experts at Audi’s first Mobility Quotient!-Summit consider dimensions of movement. Apple cofounder Steve Wozniak described his journey from startup to IT giant. Wikipedia head Jimmy Wales offered insight into his online encyclopedia’s secret to success. In interactive workspaces, participants from all over the world worked in dialogue with Audi employees to develop new approaches to the most important mobility issues
  • 09/07/17
    Technology

    Navigation technology at the highest level: Audi and HERE developing hand in hand

    Audi and HERE Technologies continue to integrate their services for even greater customer benefit. In the new Audi A8 luxury sedan, the automobile manufacturer offers an array of technologies and services created by the map developer. Audi participates in HERE together with other companies. Both sides plan to intensify their collaboration in future.
  • 09/07/17
    Technology

    Automated driving at a new level: the Audi AI traffic jam pilot

    The Audi AI traffic jam pilot is the world’s first system that enables SAE level 3 conditional automation. Audi presents the innovation in the new A8, which handles the task of driving in traffic jam or slow-moving highway traffic up to 60 km/h (37.3 mph). With traffic jam pilot engaged, drivers no longer need to continuously monitor the vehicle and the road. They must merely remain alert and capable of taking over the task of driving when the system prompts them to do so. National and international journalists are currently experiencing the Audi Audi AI traffic jam pilot in real conditions in and around Düsseldorf – one of Germany’s highly congested regions.
  • 08/24/17
    Models

    The fascination of pure music: 3D sound in the new Audi A8

    Listening to music becomes a sensory experience in the new Audi A8. The Bang & Olufsen Advanced Sound System now also brings the unique acoustic character of pure 3D sound to the rear seats. The brand with the four rings thus offers first-rate sound quality in the top segment.
  • 08/23/17
    Models

    Two numbers to signify the future – new power output designations at Audi

    Audi is adopting a standardized nomenclature for the power output designations of its worldwide range of automobiles. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.
  • 08/23/17
    Company

    Audi models with a solar roof: Car manufacturer cooperates with Hanergy

    Thin-film solar cells in panoramic glass roofs of Audi models: Audi and Alta Devices, a subsidiary of the Chinese solar-cell specialist, Hanergy, are working together on this development project. With this cooperation, the partners aim to generate solar energy to increase the range of electric vehicles. The first prototype is to be built by the end of 2017.
  • 07/19/17
    Technology

    A look into the future: Audi customers experience piloted driving on the A9 autobahn

    Piloted driving on the autobahn – Audi is already providing the public with an insight into the mobility of the future. With demonstration drives on board an Audi A7 piloted driving concept, selected brand customers and fans will get their first experience of piloted driving on the A9 north of Munich.
  • 07/11/17
    Company

    First Audi Summit in Barcelona: world premieres underscore the Four Ring’s Vorsprung

    At the first Audi Summit this Tuesday, the premium brand is presenting innovations along its path to becoming the premium digital car company. Barcelona is the venue for an exclusive brand event at which 2,000 guests from all over the world will experience the premiere of the new Audi A8 and other technological milestones from the brand with the Four Rings. The brand’s exhibition showcases new concepts for individual mobility in the digital age, with topics of the future such as sustainable manufacturing, lightweight construction, connectivity, piloted driving and digital services.
  • 06/08/17
    Technology

    Looking ahead to the new Audi A8: More voltage for enhanced efficiency

    The new Audi A8 is advancing electrification on a broad front. In the next model generation, the flagship will for the first time feature an electrified powertrain as standard. To that end, the combustion engines will be equipped with mild hybrid technology. What this means for the customer is refined running and enhanced performance, coupled with greater efficiency. The basis is the 48-volt electrical system, which features for the first time in the new Audi A8 as the primary electrical system.
  • 06/01/17
    Technology

    Audi recalls 24,000 cars in Europe with the TDI V engine

    Within the context of a proactive, comprehensive investigation of transmission software in various model versions, Audi has detected anomalies in the NOx emissions in certain driving conditions of approximately 24,000 cars of the A7 and A8 model series certified according to the EU5 emission standard. Their NOx emissions exceed the limit by a factor of up to two but will be corrected by new transmission software.
  • 05/22/17
    Models

    1st place finish for Audi A3 Sportback g-tron in Auto Bild endurance test

    The Audi A3 Sportback g-tron (CNG consumption in kg/100 km: 3.6 – 3.3*; combined fuel consumption in l/100 km: 5.5 – 5.1* (42.8 – 46.1 US mpg); combined CO2 emissions in g/km (CNG): 98 – 89* (157.7 – 143.2 g/mi); combined CO2 emissions in g/km (gasoline): 128 – 117* (206.0 – 188.3 g/mi)) with compressed natural gas (CNG) drive was awarded the first-ever rating of 1+ by the automotive publication Auto Bild after completing 100,000 kilometers of endurance testing. This ranking also impressively confirms the quality of the climate-friendly g-tron technology, which Audi introduced in 2013. The Audi A4 Avant (CNG consumption in kg/100 km: 4.4 – 3.8*; combined fuel consumption in l/100 km: 6.5 – 5.5* (36.2 – 42.8 US mpg); combined CO2 emissions in g/km (CNG): 117 – 102* (188.3 – 164.2 g/mi); combined CO2 emissions in g/km: 147 – 126* (236.6 – 202.8 g/mi)) and the Audi A5 Sportback (CNG consumption in kg/100 km: 4.3 – 3.8*; combined fuel consumption in l/100 km: 6.4 – 5.6* (36.8 – 42.0 US mpg); combined CO2 emissions in g/km (CNG): 115 – 102* (185.1 – 164.2 g/mi); combined CO2 emissions in g/km (gasoline): 144 – 126* (231.7 – 202.8 g/mi)) models with this drive type will be launched in early summer of 2017.
  • 05/16/17
    Models

    Audi shows integrated Android operating system in Audi Q8 sport concept

    7,000 attendees on site, millions worldwide via the internet: Audi is taking part in the renowned Google I/O developer conference, where it is presenting its concept of a next generation infotainment system with fully integrated Android. This world premiere opens up new perspectives, which will allow the development of connectivity services to be greatly accelerated.
  • 04/05/17
    Company

    Looking ahead to the new Audi A8: Space Frame with a unique mix of materials

    Audi is writing a new chapter in its lightweight design success story. For the next generation of the Audi A8*, an intelligent mix of four materials is being used for the first time in the weight-bearing body structure – more materials than in any of the brand’s previous production models. The luxury sedan is thus once again rightfully claiming its role as an innovation driver in automotive lightweight design: Its low weight and impressive rigidity offer greater performance, efficiency and safety.

Press Folders

  • 03/05/19
    Models

    Geneva International Motor Show 2019

    Audi is showcasing its compact SUV study with electric drive at the 2019 Geneva Motor Show. The Audi Q4 e-tron concept provides a glimpse of the next stage of Audi electric mobility and is due to be presented as a volume-production vehicle in late 2020/early 2021.
  • 11/22/17
    Audi MediaCenter

    Tech Day Quality

    Quality is a core competence of the brand with the four rings. To inspire with quality leadership in the premium segment is Audi’s aspiration with regard to the mobility of the future. Audi customers have expectations for the function, comfort, value and reliability of their cars that are every bit as great as those of people using premium mobility and other services – and that will hold even more true in the future.
  • 10/20/17
    Technology

    Tech Day Insight Design

    2017 heralds in a new design era for Audi: The new Audi A7 Sportback is the brand’s sporty face in the full-size class and fulfills the design pledge of the prologue studies. The four-door coupé is the classic example of Audi’s new full-size class design language. At the same time, the brand with the four rings is establishing an innovative design process in the new Audi Design Center in Ingolstadt: digital design manufactory. It combines state-of-the-art CAD and 3-D visualization with traditional handcrafted modeling. The open concept of the new Design Center forms the basis for integrated, cross-disciplinary collaboration. Consumption figures for the Audi A7 Sportback 55 TFSI quattro S tronic: Combined fuel consumption in l/100 km: 7.2 – 6.8* (32.7 – 34.6 US mpg) Combined CO2 emissions in g/km: 163 – 154* (262.3 – 247.8 g/mi) *Figures depend on the wheel/tire sets used
  • 09/08/17
    Technology

    TechDay piloted driving

    With the Audi AI traffic jam pilot, the brand with the four rings presents the world’s first system that enables SAE level 3 conditional automation. The car can take over the task of driving in a traffic jam or slow moving highway traffic up to 60 km/h (37.3 mph). With traffic jam pilot engaged, drivers no longer need to continuously monitor the vehicle and the road. They must merely remain alert and capable of taking over the task of driving when the system prompts them to do so.
  • 07/11/17
    Technology

    Audi AI

    Extensively networked, automated and electrified – these characteristics define the Audi of the future. Audi AI will soon be the cipher for a variety of innovative systems which will relieve strain on the driver and simultaneously also offer him or her new possibilities to use the time spent in the car. To this end, Audi AI also uses strategies and technologies from the field of artificial intelligence and machine learning. This thus puts the brand ahead of its competitors.
  • 05/29/17
    Technology

    TechDay Combustion Engine Technology

    V engines from the Four Rings have been around for 29 years – the 3.6-liter eight-cylinder engine made its debut in the Audi V8 in 1988. A 2.8-liter V6 followed two years later, in the Audi 100. Things then really took off in the 1990s: in 1997 the world’s first V6 TDI appeared with the 2.5 TDI, followed in 1998 by the V8 TDI with a displacement of 3.3 liters. And in 2000 the V6 biturbo with 2.7 liters’ displacement was a very special highlight: the 279 kW (380 hp) and 440 Nm (324.5 lb-ft) of torque driving the Audi RS 4 Avant set the bar at a totally new level in the midsize category. Today, Audi uses V6 and V8 engines in all models based on the modular longitudinal platform, namely in the Audi A4, A5, A6, A8, Q5 and Q7 series. The V6 units – gasoline as well as diesel engines – operate with a displacement of 3.0 liters, and 4.0 liters in the case of the V8 engines. Their power output ranges from 160 kW (218 hp) to 445 kW (605 hp). The new 2.9 liter V6 engine in the Audi RS 5 (combined fuel consumption: 8.7 l/100 km (27.0 US mpg); combined CO2 emissions: 197 g/km (317.0 g/mi)) is a special case. Owing to the increased power and therefore greater stress on the engine, the displacement was reduced by 0.1 liters. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models,” which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).
  • 04/05/17
    Technology

    TechDay Body Structure

    Audi is writing a new chapter in its lightweight design success story. For the next generation of the Audi A8*, an intelligent mix of four materials is being used for the first time in the weight-bearing body structure – more materials than in any of the brand’s previous production models. The luxury sedan is thus once again rightfully claiming its role as an innovation driver in automotive lightweight design: Its low weight and impressive rigidity offer greater performance, efficiency and safety.
  • 09/05/16
    Technology

    TechDay Connectivity

    Intelligent networking is a key for the future of the automobile. Already a leader in this area, Audi continues to expand its lead – with the first car-to-x services from Audi connect, with new infotainment modules and the high-precision digital map from HERE for piloted driving. Audi customers will enjoy even more comfortable, safe and efficient mobility in the connected cars of tomorrow.
  • 02/17/16
    Audi MediaCenter

    Tech Day quattro 2016

    The new quattro with ultra technology combines driving dynamics and safety with high efficiency, making the all-wheel drive system fit for the future. The system is designed for numerous Audi models with longitudinally mounted front engines. An initial variant will debut in the new Audi A4 allroad quattro* in mid-2016. The development goal of quattro with ultra technology is an all-wheel drive system optimized for efficiency with no discernible differences to permanent systems with respect to traction and driving dynamics. The system should set benchmarks in its class for fuel consumption and CO2 emissions, particularly under everyday conditions. The all-wheel drive system’s intelligent control works predictively, always looking ahead by means of a comprehensive array of sensors and the continuous analysis of the driving dynamics, road condition and driver behavior data collected. Consequently, the quattro all-wheel drive system is always ready when needed. During standard operation at low loads without the risk of wheel slip, the new quattro taps into all the advantages of front-wheel drive.
  • 11/09/15
    Audi MediaCenter

    Audi battery technology

    Audi covers every key area in developing high-voltage batteries for its plug-in hybrid models and electric cars. Its expertise spans cell development, the arranging of the cells into modules, the operating strategies during driving operation, and use of the battery after the end of its service life in the car. The emphasis is on lithium-ion battery systems, which are put together using a flexible, modular concept.
  • 11/09/15
    Audi MediaCenter

    Audi electrification technology

    Audi is systematically driving forward the electrification of its cars – including below the new high-voltage models. The new mild hybrids are set to make inroads into the model range on a broad front – in ten years’ time, Audi aims to offer all new models with this technology, with the exception of the e-tron lineup. The current 12‑volt electrical system and, above all, the new 48‑volt system offer many ways of making driving even sportier, more comfortable and more efficient.
  • 11/09/15
    Audi MediaCenter

    Audi e-fuels

    Audi is designing the mobility of the future in which environmentally friendly produced electricity plays a key role. It not only powers the electric motors in the e-tron models, it is also the powerhouse behind certain Audi e‑fuels: climate-friendly alternative fuels for combustion engines. Audi produces fuels that do not depend on petroleum, that bind as much CO₂ during their production as they emit during combustion. They are known as Audi e‑gas, Audi e‑diesel, Audi e‑gasoline and Audi e‑ethanol. With Audi e‑gas, Audi already offers A3 g-tron* customers climate-neutral mobility.
  • 11/09/15
    Audi MediaCenter

    Audi fuel cell technology

    Dramatic, highly efficient and clean: Audi is taking a unique approach typical of the brand when it comes to fuel cell technology. Here again the energy chain is based on sustainably generated electricity.
  • 02/16/15
    Technology

    Audi future lab: lighting tech and design

    Audi is the world’s leading brand for automotive lighting technology, and new solutions such as Matrix laser headlights continue to drive progress. In addition to its function, the lighting of Audi models is also of central importance as a design element. The lighting visualizes the brand’s core values – progressiveness, sportiness and sophistication to a great extent.
  • 10/17/14
    Technology

    Piloted Driving

    Audi has developed the world’s sportiest piloted driving car. Following the spectacular drive by the Audi RS 7 piloted driving concept at the German Touring Car Masters (DTM) season finale in Hockenheim, the innovative technology platform is now making an appearance on the challenging circuit of the Ascari Race Resort – at racing speed, without a driver.

Basic Information

  • 01/08/19
    Audi MediaCenter

    Audi at the 2019 CES

    Audi will be presenting some of its strongest ideas for the future at the Consumer Electronics Show (CES) in Las Vegas this year. The spotlight will be on two technologies for the in-car entertainment of the future. The Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2–22.6 (WLTP); 24.6 - 23.7 (NEFZ); combined CO2 emissions in g/km (g/mi): 0) features innovative online and charging services as well as the possibility to book functions on demand. It thereby demonstrates once again that premium mobility at Audi is not only sustainable, but also individual and easy. * Figures depending on the chosen equipment level
  • 11/22/18
    Technology

    Technology Lexicon

    From adaptive cruise control through the quattro drive to the Audi virtual cockpit: The technology lexicon contains details on all Audi technologies, in compact form and all in one place. Here we provide background information on the individual systems and explain the benefits to the customer.
  • 11/22/17
    Technology

    TechDay Quality

    Quality is a core competence of the brand with the four rings. To inspire with quality leadership in the premium segment is Audi’s aspiration with regard to the mobility of the future. Audi customers have expectations for the function, comfort, value and reliability of their cars that are every bit as great as those of people using premium mobility and other services – and that will hold even more true in the future.
  • 09/11/17
    Technology

    On autopilot into the future: the Audi vision of autonomous driving

    Audi to debut three at IAA 2017: The new Audi A8 is making its show premiere in Frankfurt. It is the first production automobile to permit conditional automated driving on public roads. For the first time, drivers will be able to completely turn over the task of driving in certain situations. This step is a technological revolution. And with the double world premiere of two concept cars, Audi is also showing how the brand intends to further develop autonomous driving in the future.
  • 09/07/17
    Models

    TechDay piloted driving – The traffic jam pilot in the new Audi A8

    With the Audi AI traffic jam pilot, the brand with the four rings presents the world’s first system that enables SAE level 3 conditional automation. The car can take over the task of driving in a traffic jam or slow moving highway traffic up to 60 km/h (37.3 mph). With traffic jam pilot engaged, drivers no longer need to continuously monitor the vehicle and the road. They must merely remain alert and capable of taking over the task of driving when the system prompts them to do so.
  • 07/11/17
    Technology

    Audi AI

    Extensively networked, automated and electrified – these characteristics define the Audi of the future. Audi AI will soon be the cipher for a variety of innovative systems which will relieve strain on the driver and simultaneously also offer him or her new possibilities to use the time spent in the car. To this end, Audi AI also uses strategies and technologies from the field of artificial intelligence and machine learning. This thus puts the brand ahead of its competitors.
  • 07/11/17
    Company

    Audi.Vorsprung.

    Like a start-up company, Audi is moving quickly and unconventionally into new business areas, introducing new methods of production and changing mobility in the urban landscape. As a pledge, Vorsprung is always associated with the desire to never be content with the status quo, but instead to question it in order to find better solutions. Because for Audi, Vorsprung means much more than being a pioneer – Vorsprung embodies the aspiration to give customers of the brand more freedom. With this strategy in mind, three clear focal points are being presented in Barcelona. Audi. Vorsprung. – always digital, sustainable and urban. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models,” which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).
  • 06/02/17
    Technology

    TechDay on Combustion Engine Technology

    V engines from the Four Rings have been around for 29 years – the 3.6-liter eight-cylinder engine made its debut in the Audi V8 in 1988. A 2.8-liter V6 followed two years later, in the Audi 100. Things then really took off in the 1990s: in 1997 the world’s first V6 TDI appeared with the 2.5 TDI, followed in 1998 by the V8 TDI with a displacement of 3.3 liters. And in 2000 the V6 biturbo with 2.7 liters’ displacement was a very special highlight: the 279 kW (380 hp) and 440 Nm (324.5 lb-ft) of torque driving the Audi RS 4 Avant set the bar at a totally new level in the midsize category. Today, Audi uses V6 and V8 engines in all models based on the modular longitudinal platform, namely in the Audi A4, A5, A6, A8, Q5 and Q7 series. The V6 units – gasoline as well as diesel engines – operate with a displacement of 3.0 liters, and 4.0 liters in the case of the V8 engines. Their power output ranges from 160 kW (218 hp) to 445 kW (605 hp). The new 2.9 liter V6 engine in the Audi RS 5 (combined fuel consumption: 8.7 l/100 km (27.0 US mpg); combined CO2 emissions: 197 g/km (317.0 g/mi)) is a special case. Owing to the increased power and therefore greater stress on the engine, the displacement was reduced by 0.1 liters. Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models,” which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).
  • 04/18/17
    Models

    The architecture of e mobility: Audi e-tron Sportback concept

    Design study and technology demonstrator, electric car and power pack in the guise of a coupé: A versatile concept car makes its world debut in the Chinese metropolis of Shanghai as the Audi e-tron Sportback concept. The brand with the four rings presents the study of a four-door Gran Turismo with a powerful 320 kW electric drive at the Auto Shanghai 2017 this spring. The formal idiom of the coupé with Lux Silver paint finish combines classic Audi elements with an array of trendsetting details: an electrifying architecture, tailored consistently to the technology and the package of the electric drive.
  • 04/05/17
    Company

    Body development at Audi – innovation, quality and precision

    Audi is writing a new chapter in its successful history of lightweight design. For the coming generation of the Audi A8, an intelligent mix of four materials will be used in the body structure for the first time – more than in any of the brand’s previous production models. The luxury sedan is thus once again rightfully claiming its role as an innovation driver in automotive lightweight design. A tradition that dates back to the year 1994, when the A8 with its aluminum unitary body in Audi Space Frame (ASF) design caused quite a sensation.
  • 08/29/16
    Technology

    Connectivity TechDay

    Intelligent networking is a key for the future of the automobile. Already a leader in this area, Audi continues to expand its lead – with the first car-to-x services from Audi connect, with new infotainment modules and the high-precision digital map from HERE for piloted driving. Audi customers will enjoy even more comfortable, safe and efficient mobility in the connected cars of tomorrow. *The fuel consumption and emissions values of all models available on the German market and named in this text are listed in the last chapter of this document.
  • 02/17/16
    Technology

    quattro with ultra technology – the permanently available all-wheel drive system

    Audi opens a new chapter in the history of quattro: The new quattro with ultra technology combines driving dynamics and safety with high efficiency, making the all-wheel drive system fit for the future. The system is designed for numerous Audi models with longitudinally mounted front engines. An initial variant will debut in the new Audi A4 allroad quattro* in mid-2016. * The fuel consumption and emission values of all models available on the German market and named in this text are listed in the last chapter of this basic information.
  • 01/11/16
    Audi MediaCenter

    The Audi h-tron quattro concept

    The brand with the four rings is unveiling its concept car Audi h-tron quattro concept at the NAIAS 2016 in Detroit – a sporty SUV that uses hydrogen as its energy source. The concept car combines a highly efficient fuel cell achieving an output of up to 110 kW with a battery that provides a temporary boost of 100 kW. Audi’s fuel cell technology paves the way for sustainable mobility with the sporty performance for which the brand is renowned. The Audi h-tron quattro concept uses only around one kilogram (2.2 lb) of hydrogen per 100 kilometers (62.1 mi). It takes only about four minutes to fill the tank, giving the car a range of up to 600 kilometers (372.8 mi). The conspicuously aerodynamic design with a Cd value of 0.27 plays a major part in its outstanding efficiency. In another major step, Audi will go into production with its new technologies for piloted driving and parking in 2017 along with the next generation of the A8 luxury sedan. The technology study already provides a glimpse of things to come. *The collected fuel consumption of all models named here and available on the German market can be found in the list provided at the end of this Basic Info.
  • 11/09/15
    Audi MediaCenter

    Audi future performance days 2015

    Audi is upping the pace of electric mobility. For every vehicle and drive concept, the company develops the best form of electrification – in terms of customer expectations, market conditions, costs, complexity and delight potential. New services such as rapid direct-current charging round off Audi’s premium electric mobility.
  • 07/14/14
    Technology

    The Audi TDI – Tech Workshop 2014

    Audi is celebrating a very special anniversary in 2014 – 25 years of TDI. At the IAA in Frankfurt am Main in fall 1989, the company presented the Audi 100 equipped with a 2.5 TDI, a fully electronically-controlled diesel engine with direct injection. The brand with the four rings has since then continuously increased its lead in this field of technology and established new milestones.
  • 09/17/12
    Technology

    Audi future energies

  • 09/17/12
    Technology

    Audi future engines

  • 09/17/12
    Technology

    Audi urban future

  • 09/17/12
    Technology

    Audi future lab: mobility

    Future mobility will be very diverse, and Audi plans to offer the right drive concept at the right time to every customer on every market. To this end, the brand is developing a broad-based portfolio of new technologies: in its TDI and TFSI engines, hybrid drives and electrified vehicles – the Audi e-tron models.
  • 05/09/12
    Technology

    High-voltage battery project house at the Ingolstadt/Gaimersheim site

    Audi is pressing ahead with its electric mobility activities and is launching operation of its new high-voltage battery project house. Located in Gaimersheim, not far from the Ingolstadt plant, more than 100 specialists are working on energy storage devices for electric drives and are looking at all the key aspects – from development and manufacture through to testing the battery systems.
  • 09/02/11
    Technology

    The new 4.0 TFSI engine with “cylinder on demand”: high-end technologies for efficiency and refinement

    Audi continues to increase the efficiency of its engines. The new 4.0 TFSI, a powerful V8 with twin turbochargers, is equipped with “cylinder on demand” technology. When operating at part load, four of its cylinders are deactivated. This reduces fuel consumption by an average of five percent. To complement this system there are two further technologies: Active noise control (ANC) and active engine mounts. They ensure that the car’s occupants do not hear or sense any disturbing noise or vibration even if the engine is operating in the four-cylinder mode.
  • 05/18/11
    Technology

    Clean, safe and connected – Audi at Michelin Challenge Bibendum in Berlin

    Under this year’s slogan of “clean, safe, connected,” the 11th Michelin Challenge Bibendum will be held in Berlin from May 18 to 22. Audi satisfies the slogan’s requirements concerning mobility of the future via its “Audi balanced mobility” project, its modern assistance systems and its “Audi connect” initiative. Five of Audi’s technological standard-bearers and series-production vehicles with alternative and highly efficient drives will take part in the rally races.
  • 06/02/10
    Technology

    New ideas for urban mobility – Audi improves efficiency and safety in road traffic

    Efficiency is a central theme for Audi. The company has therefore gone beyond optimizing vehicle technologies and is conducting research into the idea of intelligently controlled traffic. In the travolution project being conducted by the brand with the four rings in Ingolstadt, cars can communicate with traffic lights. This networking makes the flow of traffic smoother and thus reduces CO2 emissions. Audi is assuming a leading role in this field of technology, which is known as Car-to-X communication.
  • 01/07/07
    Models

    Audi Q7 V12 TDI

    An output of 368 kW/500 bhp and 1,000 Nm of torque – Audi is unveiling an engine which sets new standards in the diesel sector. The majestic V12 TDI power unit with its capacity of six litres endows the high-performance Audi Q7 SUV with sports car credentials. It is the harbinger of a wide-scale model initiative, as Audi seeks to make major inroads into the US market with its diesel models – courtesy of a new emission control technology which cuts emissions drastically.
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