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Technology

Teaser Technology

The more complex the environment becomes, the more our power of innovation is needed. We therefore make targeted investments in technical development. Our engineers are working on innovative technologies, premium products, enhancing efficiency and services for the future of mobility. "Vorsprung durch Technik" is Audi’s motto; to continuously develop existing technologies is our aspiration. We are working continuously to maintain innovation leadership: in classical and alternative drive systems, in lightweight construction and production processes, in lighting technology, connectivity and driver assistance systems up to and including piloted driving. This is how we shape the key difference that defines Audi.

Recent Press Releases

  • 08/30/16
    Technology

    40 years of Audi five-cylinder engines

    40 years ago, Audi presented the first five-cylinder gasoline engine in the second-generation Audi 100. Enhancements and new developments followed, with turbocharging, emissions control and four-valve technology, rally engines and five-cylinder diesel units. Today, the 2.5 TFSI in the Audi RS 3 Sportback* and in the Audi TT RS* carries on the great tradition of five-cylinder powerplants.
  • 08/10/16
    Technology

    The innovative shock absorber system from Audi: New technology saves fuel and enhances comfort

    In the mobility of the future, the recuperation of energy plays an increasingly important role, including in a car’s suspension. Audi is working on a prototype called “eROT,” in which electromechanical rotary dampers replace the hydraulic dampers used today for an even more comfortable ride.
  • 08/02/16
    Technology

    A car lifetime in fast-forward mode: 100th Audi Quality Assurance INKA test

    12 years in just 19 weeks: Audi Quality Assurance has conducted its 100th INKA test – on an Audi A4*. The Ingolstadt corrosion and aging test is one of the toughest assessments a car has to go through at Audi. It simulates the challenges of 12 years of a car’s lifetime in a span of just 19 weeks. Quality Assurance uses this method to verify an Audi's effective corrosion protection and durability.
  • 07/29/16
    Company

    Audi partners with digital health incubator to tone up startups and drivers

    AUDI AG becomes founding partner in Berlin’s “Flying Health Incubator”. The center supports startups that develop digital innovations in the healthcare sector. With its involvement, Audi is accelerating to develop “automotive health” as new business area – dedicated to enhance customer’s health and fitness while driving. With Audi Fit Driver, the brand is already testing innovative services and functionalities in this field.
  • 07/13/16
    Models

    Automotive Brand Contest: award for Audi Communications

    Success in the Automotive Brand Contest: The German Design Council has honored Audi Communications for the high quality and innovation of its rendering of technical processes and complex technologies. The premium brand was named “Winner” of the Corporate Publishing category of the celebrated design competition for its overall concept of technical animations, illustrations and the Audi Technology Portal.
  • 06/08/16
    Technology

    Peter Oberndorfer to be new Head of Product Communication at Audi

    New responsibilities in parts of the leadership team of Audi Product Communication: As of July 1, Peter Oberndorfer is to assume general responsibility for the communication of product topics and technical subjects, including motorsport. His predecessor, Stefan Moser, will move to the position of Head of Motorsport Communication. Jürgen Pippig, who is currently head of that department, will be responsible for the special publications of Audi Communication as Coordinator of Automotive Publicity.
  • 05/31/16
    Audi MediaCenter

    Audi connect SIM – online without borders

    Audi is now equipping its new models that use the second-generation modular infotainment platform with Audi connect SIM. The advantage of factory-installed SIM card: Customers can immediately use the wide range of Audi connect services with the accompanying data flat rate for up to three years – even outside Germany.
  • 05/13/16
    Technology

    Autobahn A9: Audi research car “Jack” shows social competence

    Audi once again confirms its leading role in the field of piloted driving. Its latest research car, the Audi A7 piloted driving concept “Jack,” has not only learned how to autonomously perform all of its driving maneuvers on the expressway. Above all, it has learned how to show consideration for other road users. “Jack” exhibits a driving style that is adaptive to the given situation, safe and especially interactive – a research car with social competence.
  • 05/02/16
    Models

    Automotive Innovations Award 2016: Audi is “Most Innovative Premium Brand”

    Audi claims three wins at the Automotive Innovation Award. The award is presented by the research institute Center of Automotive Management (CAM) and PricewaterhouseCoopers AG (PwC). Audi wins the “Most Innovative Premium Brand” main prize. The brand with the four rings also receives awards for its innovations in the categories “Connected Car” and “Vehicle Concepts/Body”.
  • 04/14/16
    Technology

    Audi pursues research into electric mobility – gains “Vorsprung” from 1.4 million kilometers (869,919.7 mi) of trials

    Audi has gained a wealth of experience from the 1.4 million kilometers (869,919.7 mi) covered as part of the Electric Mobility Showcase. The brand provided 80 Audi A1 e-tron prototypes and 40 production models of the Audi A3 Sportback e-tron* for the four-year support program conducted by the German government and the automotive industry. Trial participants have come to appreciate electric driving as a new and very attractive form of mobility.
  • 03/24/16
    Company

    Winner on points: Team FAUtonOHM wins Audi Autonomous Driving Cup 2016

    This year’s prize for the best autonomous driving model car goes to Nuremberg. In the second edition of the Audi Autonomous Driving Cup, students at Friedrich-Alexander-University Erlangen-Nuremberg and the technical college Nuremberg Georg Simon Ohm outscored teams from seven other colleges in a thrilling competition. The winners were happy to win prize money in the amount of 10,000 euros.
  • 03/10/16
    Technology

    Audi Autonomous Driving Cup 2016: piloted driving on a 1:8 scale

    On a quest to create the piloted model car: The Audi Autonomous Driving Cup will be held for the second time from March 22 to 24, 2016. Eight university teams will take part in the competition at the Audi museum mobile in Ingolstadt. The miniature-format, automated-drive Audi Q5 models will face a challenging circuit, with prize money of EUR 10,000 awaiting the winners.
  • 02/29/16
    Technology

    New method for producing the synthetic fuel Audi e gas

    Audi is expanding capacities for the production of its sustainably produced e gas. Effective immediately, the Viessmann Group is the first partner company to produce additional quantities of the synthetic fuel in a new type of biological process. The pilot plant in Allendorf in the German state of Hesse was officially opened on Monday.
  • 02/12/16
    Models

    Audi at the Berlinale: piloted drive up to the red carpet

    In a flurry of camera flashes at the Berlinale film festival, Audi reached another milestone on the path toward piloted driving. At the opening gala of the Berlin International Film Festival, a driverless Audi A8 L W12* drove up to the red carpet. On-board was movie star Daniel Brühl.
  • 01/06/16
    Audi MediaCenter

    Piloted, electrified and fully connected – Audi at the 2016 CES

    Electrification, digitalization and piloted driving: Audi is making these three future trends of the automotive industry the focus of its appearance at this year’s Consumer Electronics Show (CES). The world’s most important electronics show takes place January 6–9, 2016, in Las Vegas, Nevada.
  • 12/17/15
    Models

    Audi takes home five wins in the “Connected Car 2015” awards

    Audi is for the third consecutive time the most successful brand in the Connected Car Award competition organized by Auto Bild and Computer Bild. The brand with the four rings won a total of five out of nine awards, adding one more than in the 2013 and 2014 competitions. The technical study Audi e-tron quattro concept won first prize in the “New Mobility” category. Audi developments also took first place in the Navigation, Internet Integration, Multimedia/Entertainment and Telephone classes.
  • 12/02/15
    Technology

    Audi at the 2016 International Consumer Electronics Show

    Audi is once again represented at the International Consumer Electronics Show (CES) in Las Vegas, USA, which is being held from January 6 to 8, 2016. The brand is presenting its latest technologies and models for the sixth time already – in an exhibit space that is immersed in light. This year too, the press conference on the first day of the show will be followed by the Audi Tech Talk, at which technology experts will be available to answer questions.
  • 11/18/15
    Technology

    Audi RS 7 piloted driving concept drives autonomously in record time on race track in Spain

    The Audi RS 7 piloted driving concept has once again driven to record times – autonomously and without any interventions by the driver. At the challenging FAST Parcmotor race track near Barcelona in Spain, Audi demonstrated its technological competence in piloted driving. Passengers were international journalists who had an opportunity to experience the latest generation of the high-powered, four-door sport coupe under race conditions.
  • 10/13/15
    Models

    Quick charging with 150 kW of power: Audi is actively involved in CharIN e.V. initiative

    Quick and easy charging on the road is a key prerequisite for a breakthrough in electric mobility. That is also why Audi is actively involved in the Charging Interface Initiative e.V. (CharIN). This promotes technical standards in the field of Combined Charging Systems (CCS). The next step is charging with 150 kW of power.
  • 10/09/15
    Models

    Power from gas: The new Audi A4 Avant g-tron

    Sporty, versatile and completely CO2-neutral, if desired: Scheduled to launch in late 2016, the A4 Avant g-tron* is yet another offer from Audi for the sustainable mobility of the future. It follows the A3 Sportback g-tron* as the brand’s second model to use natural gas or climate-friendly Audi e-gas.
  • 10/07/15
    Technology

    Safer and smoother urban traffic: Audi in UR:BAN collaborative project

    Audi wants to make city traffic safer and flow more smoothly. That is the motive behind the brand’s involvement in the UR:BAN cooperative project. 31 partners are jointly developing driver assistance and traffic management solutions for urban traffic over the project’s four-year term. The concluding presentation will take place on October 7 in Düsseldorf.
  • 10/02/15
    Company

    Diesel emissions: Individual customer information for Germany on Audi website

    Every customer in Germany can find out quickly and easily about his or her Audi being affected by irregularities relating to the software used. The car’s chassis number only has to be entered on the website www.audi.de. Customers can then immediately see whether the car is affected. In the coming week, this function will also be available in the worldwide markets via national Audi websites. Alternatively, customers can already find out whether their cars are affected through their Audi dealers or the national customer-support organization. In parallel, technical solutions are being prepared with which Audi models will be retrofitted. This service action will be presented to the responsible authorities later in October.
  • 10/01/15
    Technology

    Car Connectivity Award: four wins for Audi

    Audi remains the leading brand in the field of car connectivity technology. At the Car Connectivity Award 2015 presented by the German magazines “auto motor sport” and “CHIP” the brand achieved victories in four categories.
  • 09/24/15
    Technology

    Secure and convenient: the new Audi connect services

    Audi is broadening its range of online services. The new Audi connect offerings myCarManager and myService allow the customer to control specific functions remotely by smartphone or arrange a service appointment online, for example. The new services bring enhanced convenience and security, and are available immediately for the Audi Q7 and the new A4 model line.
  • 09/23/15
    Technology

    Brand with the four rings shines at world’s largest lighting congress

    At the eleventh International Symposium on Automotive Lighting (ISAL 2015), Audi presenters will offer insights into the lighting technology of the future. The congress begins on September 28, 2015 in Darmstadt. After the keynote address by Shuji Nakamura, the 2014 Nobel Prize winner for physics, Audi guest speakers will give presentations on the latest trends and developments at this largest and most influential conference for automotive lighting technology. The next step in automotive lighting technology is also being shown in the latest IAA concept car with the new Matrix OLED technology.
  • 09/16/15
    Company

    Audi CEO Stadler meets G7 ministers: “Artificial intelligence can save lives”

    A crucial breakthrough has been achieved at the International Motor Show (IAA) in establishing the legal framework of piloted driving and parking. Transport Minister Alexander Dobrindt presented his national strategy for this key technology on Wednesday in Frankfurt. He also welcomed EU Transport Commissioner Violeta Bulc and the transport ministers of the other G7 nations. Using the new Audi A4 and the concept car “Jack,” he presented the current state of driver assist systems to the visitors. The Chairman of the Board of Management of AUDI AG, Prof. Rupert Stadler, advocated “seizing this unique chance to save 900,000 lives per year, since more than 90% of all traffic accidents are caused by human error.”
  • 09/15/15
    Models

    Eurostar Award for Audi Head of Development Electronics Ricky Hudi

    Ricky Hudi, Head of Development Electrics/Electronics at AUDI AG, has won an award as an outstanding manager in the European automotive industry. The periodical “Automotive News Europe” presented Hudi with the Eurostar Award in the “connected car” category on Monday, September 14 thus acknowledging his work in this field.
  • 09/02/15
    Models

    “Computer Bild” reader poll: “Golden Computer 2015” for Audi connect

    The verdict of “Computer Bild” readers is in: Audi connect is the best connectivity package in the automotive industry. In the prestigious “Golden Computer” competition, they voted Audi connect to first place in the “connected car” category.
  • 08/13/15
    Company

    Powerful battery in Audi electric car with cell modules from LG and Samsung

    Audi will develop the battery for a purely electrically powered sport utility vehicle on the basis of powerful cell modules from the South Korean suppliers LG Chem and Samsung SDI. The two Audi partners plan to invest in the cell technology in Europe and will supply the Ingolstadt-based car producer from their European plants. The new technology will give drivers of the Audi sport utility vehicle a range of more than 500 kilometers.
  • 08/06/15
    Technology

    The future of piloted driving: Audi at the Ko HAF research initiative

    At Audi, piloted driving means safe, comfortable driving in partnership. Because of this, the company has been actively involved in the Ko HAF research initiative, which develops standards and solutions for cooperative highly-automated driving. Audi will introduce piloted driving in the next generation of the Audi A8.
  • 07/30/15
    Models

    Ten categories, ten victories: Audi dominates “Auto connect Trophy” awards

    Infotainment, connectivity and assistance technologies from Audi enjoy excellent appeal among the public. These were the results of the “Auto connect Trophy 2015” competition – a reader poll conducted by “Auto Zeitung” news. Audi took first place in all ten categories in which it entered a car. Many of these systems are available in the new Audi Q7 and in the new generation Audi A4 models.
  • 07/29/15
    Technology

    Audi presents latest lighting technology at the IAA in Frankfurt

    Audi is presenting its next step in automotive lighting technology at the IAA in Frankfurt. The new Matrix OLED lights enable a previously unattainable level of lighting homogeneity, opening up further creative opportunities for design.
  • 07/15/15
    Technology

    Audi e-gas plant stabilizes electrical grid

    July 15, 2015 – The Audi e gas plant in the city of Werlte in Lower Saxony produces CO2 neutral fuel, and it also contributes toward stabilizing the public power grid. After successfully completing a test sequence, the plant is now qualified for participating in what is known as the electricity balancing market.
  • 07/13/15
    Technology

    Faster than a sports car driver: Audi pilots itself on US race track

    Piloted driving at Audi is approaching production readiness at race pace. On one of the world’s most challenging race tracks, the Sonoma Raceway in California, the latest generation of the Audi RS 7 piloted driving concept has surpassed previous top performances once again. Audi will be offering piloted driving for the first time in the upcoming generation of the Audi A8.
  • 06/09/15
    Company

    Stadler demands systematic digitalization of urban infrastructure

    Audi CEO Rupert Stadler sees digitalization as an historic task for society. He emphasized this fact in a speech on Tuesday at the Economic Conference organized by the Economic Council of the CDU. He pointed out that multiple challenges still exist in the field of transport infrastructure so that digital mobility technologies can fulfill their potential.
  • 06/01/15
    Company

    New Audi MediaCenter is now online

    Clearer, more informative, faster: Audi Communications is now offering journalists, bloggers and online multipliers a central research platform – the Audi MediaCenter. In future, media representatives will be able to use press releases, photos, videos and other content related to Audi for their editorial work without registration. The online portal at www.audi-mediacenter.com can be easily used on all modern end devices.
  • 05/22/15
    Technology

    AUDI AG concluding extensive cooperation agreements with Baidu and Huawei

    Audi is intensifying the expansion of connectivity of its cars in China, according to an announcement by the premium carmaker in advance of the first CES Asia taking place in Shanghai. With Baidu CarLife, Audi will also be offering uncompromising integration of smartphones in its cars in China. A China-specific LTE module, which Audi is developing in a joint venture with Huawei, will deliver fast data transmission.
  • 05/21/15
    Technology

    Researchers produce first Audi “e-benzin”

    Audi logs another success in the development of sustainable, synthetic fuels: Collaboration partner Global Bioenergies has produced the first batch of Audi “e-benzin”.
  • 05/07/15
    Technology

    World premiere at the Vienna Motor Symposium: new high-efficiency engine from Audi

    Audi presents the most efficient two-liter gasoline engine in its class. The new 2.0 TFSI with 140 kW (190 hp) demonstrates the engine expertise of the brand – with a ground-breaking new combustion method. Audi will be using the engine for the first time in the next generation of the A4.
  • 05/06/15
    Company

    Audi and Cubic Telecom start strategic partnership

    Audi is systematically extending its lead in the field of connectivity. Through its subsidiary Audi Electronics Venture GmbH (AEV), the brand with the Four Rings has acquired a stake in Cubic Telecom, a global forerunner in M2M technology. Together, Audi and Cubic Telecom intend to develop connectivity solutions for the automobiles of the Audi brand.
  • 05/06/15
    Technology

    Audi at the 36th Vienna Motor Symposium

    Audi is presenting pioneering drive technologies at the 36th Vienna Motor Symposium, which takes place on May 7 and 8, 2015. The focus is on two topics – the new 2.0 TFSI as the most efficient two-liter gasoline engine in its class, and plug-in hybrid drive in the Audi Q7 e-tron 3.0 TDI quattro.
  • 05/04/15
    Models

    Audi utilizes high-resolution navigation maps for its driver assistance systems

    The premium brand is developing a new high-resolution map materials together with competent partners. A current example of the potential of this data is the predictive efficiency assistant in the new Audi Q7*. It utilizes information about the topography to get the car to its destination with greater efficiency and convenience. High-resolution maps will also play a key role in piloted driving.
  • 04/28/15
    Technology

    Audi extends its lead with high-resolution Matrix Laser technology

    Audi is further extending its lead in automotive lighting technology. In the sponsored project “intelligent laser light for compact and high-resolution adaptive headlights” (iLaS), the brand with the four rings is working on the headlights of the future with partners from industry and science. Matrix Laser technology and its high resolution will make roadway illumination even more flexible and highly versatile – in all situations.
  • 04/21/15
    Technology

    Fuel of the future: Research facility in Dresden produces first batch of Audi e-diesel

    Audi has taken another big step in the development of new, CO2 neutral fuels: A pilot plant in Dresden has started production of the synthetic fuel Audi e diesel.
  • 04/18/15
    Models

    Hands-on experience of the mobility of the future: Audi with new projects in “Electric Mobility Showcase”

    Audi is providing hands-on experience of sustainable future mobility and continuing its involvement in the German government’s “Electric Mobility Showcase” support program. From mid April, 40 of the Audi A3 Sportback e-tron* will take to the roads in three different projects revolving around electric driving.
  • 04/16/15
    Audi MediaCenter

    Great class, minimal emissions – the new Audi Q7 e-tron 2.0 TFSI quattro

    The Audi Q7 e-tron 2.0 TFSI quattro marks the first time that Audi has combined a TFSI plug-in hybrid with quattro all-wheel drive. Audi developed it specially for Asian markets (China, Singapore and Japan). It is sporty, comfortable and at the same time supremely efficient. It accelerates from 0 to 100 km/h (62.1 mph) in under six seconds while consuming just 2.5 liters of fuel per 100 kilometers (94.1 US mpg) according to the measurement method specified in China for plug-in hybrid vehicles (PHEV).
  • 04/16/15
    Audi MediaCenter

    The new Audi A6 L e-tron for China

    With the A6 L e-tron, Audi is taking an important step toward even greater fuel efficiency in China. The sedan has been developed specifically for the Chinese market. Its plug-in hybrid drive with 180 kW (245 hp) provides for powerful performance. The model consumes on average just 2.2 liters of fuel per 100 kilometers (106.9 US mpg).
  • 04/10/15
    Technology

    Federal Minister of Transport Dobrindt tests piloted Audi

    Alexander Dobrindt satisfied himself of the technical capabilities of the Audi A7 piloted driving concept on Friday. The Federal Minister of Transport and Digital Infrastructure accepted an invitation from AUDI AG to experience the technology of piloted driving first-hand.
  • 03/31/15
    Technology

    Audi mastermind for piloted driving: the central driver assistance controller

    The central driver assistance controller (zFAS) is the core of future systems for piloted driving under development by Audi. This mastermind uses cutting edge, high performance processors and will work its way into the model range step by step in the foreseeable future. It is a key milestone on the road to new, automated driving functions and a demonstration of the pioneering role that Audi is assuming in the field of piloted driving. The technologies specialist Delphi has been awarded the contract for series productions.
  • 03/27/15
    Company

    Technical University of Munich students win first Audi Autonomous Driving Cup

    The prize for the best model car with piloted driving has been awarded to Munich: A team of five students from the Technical University of Munich has won the first Audi Autonomous Driving Cup against strong competition from all over Germany.
  • 03/26/15
    Company

    Premiere for Audi Autonomous Driving Cup

    A model car that reacts independently to an obstacle that suddenly appears and brakes accordingly: Approximately 50 students from all over Germany are currently working on this scenario in the Audi Autonomous Driving Cup. They will present the capabilities of the model cars they have programmed themselves in the final of the competition in the Audi museum mobile on March 27, 2015.
  • 03/11/15
    Company

    Wanted: Best piloted model car

    Audi is taking piloted driving to model cars: Ten student teams will face off in the Audi Autonomous Driving Cup to find the best piloted model car. Audi provides the hardware – a 1:8-scale Audi Q5* – and the young experts develop the software.
  • 03/02/15
    Models

    Great class, minimal emissions – the new Audi Q7 e-tron 3.0 TDI quattro

    It accelerates from a standstill to 100 km/h (62.1 mph) in six seconds, and yet consumes not even two liters of diesel per 100 kilometers (117.6 US mpg). The Audi Q7 e-tron quattro is sporty, comfortable and at the same time highly efficient. The world’s first TDI plug in hybrid with quattro drive, it is also the first plug-in hybrid with a diesel engine from Audi.
  • 02/26/15
    Audi MediaCenter

    Audi presents the new R8: The sporty spearhead just got even sharper

    No model with the four rings is closer to motorsport, none is more striking and more dynamic: at the Geneva Motor Show, Audi is presenting the second generation of its high-performance R8 sports car. The V10 mid-engine and a newly developed quattro drive ensure breathtaking driving performance, especially in the top-of-the-range version with 449 kW (610 hp): achieving 0 to 100 km/h (62.1 mph) in just 3.2 seconds, its top speed is 330 km/h (205.1 mph).
  • 02/16/15
    Models

    Audi reveals laser headlights for the new R8

    Audi is revealing the headlights of its new R8* as the first of a number of technology highlights of the top sports car. The R8 uses LED headlights which can be supplemented by a laser high beam lighting module as an option.
  • 02/16/15
    Technology

    Audi makes night into day: new lighting competence center

    Audi is extending its lead in the field of automotive lighting technology with a new lighting competence center at the company’s site in Ingolstadt. Vehicles can be driven into this underground light tunnel, which is 120 meters long and offers new possibilities, especially for the development of innovative lighting solutions and camera-based lighting assistance systems.
  • 01/06/15
    Technology

    Long-distance test drive successfully completed: Audi A7 Sportback piloted driving concept arrives in Las Vegas following 560 mile drive

    The long-distance test drive with the Audi A7 piloted driving concept concluded today following its 560-mile journey. A selected group of journalists were able to experience piloted driving from behind the wheel during the drive that began in Silicon Valley, California and ended in Las Vegas, Nevada in time to attend the International CES 2015 (Consumer Electronics Show). The concept vehicle impressed particularly through its ability to provide a comfortable drive in real world, everyday driving situations.
  • 01/04/15
    Technology

    550 mile piloted drive from Silicon Valley to Las Vegas: long distance test in the Audi A7 Sportback piloted driving concept car

    At more than 550 miles of piloted highway driving with journalists behind the wheel, Audi is demonstrating the era of automated driving is nearly here. The long-distance test drive of the Audi A7 piloted driving concept car will show that unprecedented performance can be achieved with series production technology. The drive will take place from Silicon Valley, California to Las Vegas, Nevada to attend the International CES 2015 (Consumer Electronics Show), one of the world’s most important electronics trade shows.
  • 12/18/14
    Models

    Fascinatingly vivid: Audi brings 3D sound into the car

    A three-dimensional audio experience worthy of the sound lab: Audi makes this vision a reality. 3D sound, which will shortly be going into production use, also enables the listener to experience spatial height. The addition of the third dimension makes the acoustic impression even clearer and more vivid. This rich audio experience redefines the benchmark for in-car listening pleasure.
  • 12/12/14
    Models

    Audi TT is “Connected Car 2014”

    Well connected: Audi was the most successful brand at the “Connected Car Award” organized by Auto Bild and Computer Bild. The four rings won four awards altogether. The brand took top spot in the Navigation, Internet and Entertainment categories. The Audi TT* came top overall in “Connected Car 2014.”
  • 12/10/14
    Models

    Five stars for the Audi A3 Sportback e-tron from Euro NCAP

    The Euro NCAP consortium has awarded the new Audi A3 Sportback e-tron* the maximum five star rating for crash safety. This puts the first volume production plug in hybrid from Audi among the safest cars in its class.
  • 12/01/14
    Models

    Audi takes to the race track with the sportiest piloted driving car in the world

    Audi has developed the world’s sportiest piloted driving car. Following the spectacular drive by the Audi RS 7 piloted driving concept at the German Touring Car Masters (DTM) season finale in Hockenheim, the innovative technology platform is now making an appearance on the challenging circuit of the Ascari Race Resort – at racing speed, without a driver.
  • 11/19/14
    Models

    The Audi A7 Sportback h-tron quattro

    It covers over 500 kilometers (310.7 mi) on one tank of fuel – and its exhaust emits nothing more than a few drops of water: The A7 Sportback h-tron quattro uses a powerful, sporty electric drive with a fuel cell as its energy source, in combination with a hybrid battery and an additional electric motor in the rear. Its drive configuration makes the emission-free Audi A7 Sportback h-tron quattro a quattro through and through, with 170 kilowatts of power at its disposal – a new departure in fuel cell cars. There is no mechanical connection between the front and rear axles. As an e quattro, the A7 Sportback h-tron quattro features fully electronic management of torque distribution.
  • 10/23/14
    Models

    Always up to date with Audi: Online updates for navigation map

    Audi is leading the way in mobile infotainment: The brand with the four rings is the first European carmaker to offer online updates for the navigation map. The new service is available immediately in the revised Audi A6* and Audi A7 Sportback* model lines as part of the comprehensive connect portfolio.
  • 10/19/14
    Models

    Proof positive: Audi RS 7 concept taken to the limit with no driver

    At the DTM season finale, Audi demonstrated the sheer fascination of piloted driving. The Audi RS 7 piloted driving concept completed a lap on the Grand Prix track in Hockenheim – at racing speed, without a driver.
  • 10/16/14
    Models

    Music from the Internet – online media streaming from Audi connect

    Audi is making a personalized world of music available inside the cars of its customers. The revised model lines of the Audi A6* and Audi A7 Sportback* as well as the new Audi TT* have an optional new connect service on board that customers can use to stream music through online providers Napster and Aupeo!
  • 10/16/14
    Models

    Live on Audi MediaTV: The world’s sportiest piloted driving car

    Audi is bringing the world’s sportiest piloted driving car to the starting line. Before the finale of the Deutsche Tourenwagen Masters (DTM) on Sunday, the Audi RS 7 piloted driving concept will be circling the Hockenheimring without a driver. Audi MediaTV will broadcast the run live and provide an exclusive look behind the scenes.
  • 10/09/14
    Models

    At the limit: Audi shows the world’s sportiest piloted driving car

    Audi takes the world’s sportiest piloted driving car to the starting line: A driverless Audi RS 7 Sportback* will take a lap on the Hockenheim race track on Sunday, October 19, in the season finale of the German Touring Car Championship (DTM).
  • 10/07/14
    Culture and Trends

    Audi discusses mobility concepts of the future

    Audi’s second Stakeholder Forum in Berlin: The company discussed the mobility of the future with approximately 120 participants today. The interdisciplinary discussion focused on automobile connectivity with infrastructure, road users and mobile applications. The automobile manufacturer wants to further intensify the open exchange of opinions and experience with experts from the fields of business, science and politics.
  • 10/03/14
    Models

    eCar Award for Audi A3 Sportback e-tron

    Audi scores with its plug-in hybrid strategy. At the eCar Awards by Auto Bild and Auto Test magazines, Audi took first place with the A3 Sportback e-tron* and the TT offroad concept car.
  • 09/24/14
    Models

    Openly sporty: the new Audi TT Roadster and the Audi TTS Roadster

    Purity in its most beautiful form: Audi is presenting the new TT Roadster* and the TTS Roadster* at the Paris Motor Show. The compact two-seater sets new standards in design, drive, and suspension. A particular highlight in the third TT generation is the Audi virtual cockpit. For the first time, the digital instrument cluster provides all information within the driver’s field of vision – a concept that is causing a sensation. This has already led to the Audi TT’s new display and control system receiving the Car Connectivity Award and the honor of Interior Innovation of the Year at the Automotive Interiors Expo Awards.
  • 09/18/14
    Models

    Audi TT is the best networked car

    The new Audi TT* is the best networked car in Germany. This was the finding by “auto motor und sport” and CHIP magazines in their “Car Connectivity Award.” Audi connectivity services also triumphed in four other categories. The award was presented yesterday evening in Stuttgart.
  • 08/25/14
    Models

    Even more powerful and efficient – the new 48-volt technology from Audi

    Audi is to upgrade part of its vehicle electrical system from twelve to 48 volts. The move represents another technical building block for facilitating the integration of new automotive technologies while increasing the power and efficiency of its cars.
  • 08/13/14
    Technology

    First carmaker worldwide: Audi tests piloted driving systems in Florida

    Audi is pressing forward with the development of piloted driving. The brand with the four rings has now become the world’s first carmaker to conduct a public test on an expressway in Florida/USA.
  • 07/28/14
    Models

    Sound taken to new dimensions in Audi TT

    The new Audi TT* also demonstrates its innovativeness in the hi-fi arena. The Bang & Olufsen Sound System in the coupe uses innovative Symphoria technology for a fascinating audio experience.
  • 07/25/14
    Technology

    AUDI AG, BMW Group and Daimler AG are the driving forces behind Open Source measurement data management

    Automotive manufacturers AUDI AG, BMW Group and Daimler AG have jointly launched an initiative within the openMDM Working Group under the Eclipse Foundation (www.eclipse.org), which aims to promote the development and distribution of open source tools for measurement data management based on the ASAM ODS standard (www.asam.net). Other founding members are the software companies GIGATRONIK GmbH, science + computing ag, Canoo Engineering AG, HighQSoft GmbH and Peak Solution GmbH.
  • 07/24/14
    Models

    Audi wins connectivity award

    Five first-place finishes for the four rings: Those are the results of a first-ever reader survey conducted by auto motor und sport and CHIP, in which over 42,500 readers chose the best connectivity features. The awards ceremony will be held in Stuttgart on September 17.
  • 07/14/14
    Models

    Audi A7 Sportback 3.0 TDI competition: 25 years of Audi TDI technology

    Impressive power and sports car driving performance – Audi is celebrating the 25th anniversary of TDI technology with a dynamic special edition model. The Audi A7 Sportback 3.0 TDI competition makes its potential clear – it delivers 240 kW (326 hp), combined with a powerful 650 Nm (479.4 lb-ft) of torque, and accelerates from zero to 100 km/h (62.1 mph) in 5.1 seconds. With the boost function active, it can take advantage of an additional 15 kW (20 hp), thereby briefly achieving an output of 255 kW (346 hp).
  • 07/11/14
    Company

    Six-millionth Audi with quattro drive

    Jubilee at Audi: The six-millionth Audi with quattro drive rolls off the production line at the Ingolstadt plant today – only about one and a half years after the five-millionth quattro. Audi will deliver the jubilee car, an Audi SQ5* in monsoon gray metallic, to a family in the United States. This new production record demonstrates the global success of Audi quattro. Since the original quattro, the first Audi with permanent all-wheel drive in the year 1980, this technology has conquered the roads of the world. With approximately 170 quattro versions, the brand with the Four Rings offers the biggest selection of all-wheel drive vehicles amongst the premium manufacturers.
  • 07/04/14
    Company

    Audi Encounter magazine wins gold in the Best of Corporate Publishing Award

    Two gold awards and seven more nominations demonstrate the outstanding quality of Audi publications. In addition to the Encounter magazine, the app for Audi’s Annual Report also took first place amongst 700 submissions.
  • 06/26/14
    Technology

    Facts on Audi’s 13th Le Mans victory

    The current Audi R18 e-tron quattro on clinching its Le Mans victory consumed 22 percent less fuel than its predecessor in 2013. With that, Audi has again raised the benchmark.
  • 06/26/14
    Technology

    Audi brings Android and iOS into cars

    Audi is bringing the Google Android Auto and Apple CarPlay software platforms into cars. Major functions will be integrated into the Audi Multi Media Interface (MMI) in the future.
  • 06/25/14
    Company

    Audi 2.5 TFSI voted “International Engine of the Year” for fifth time

    The Audi 2.5-liter TFSI engine is the “International Engine of the Year” for 2014 in the 2 to 2.5-liter category. The five-cylinder car has now won the award for the fifth consecutive time.
  • 06/12/14
    Company

    German Federal Parliament to drive efficient Audi ultra models

    The transport service of the German Federal Parliament (Bundestag) has added 66 especially efficient full-size sedans to its fleet: With CO2 emissions of only 114 grams per kilometer (183.5 g/mi), the Audi A6 2.0 TDI ultra is one of the lowest-consuming premium cars in its segment. In the coming days, AUDI AG will be handing over the keys for the first cars of the efficiency fleet.
  • 05/09/14
    Models

    The Audi R8 LMX – world's first production car with laser high beams

    419 kW (570 hp), from 0 to 100 km/h (62.1 mph) in 3.4 seconds: The Audi R8 LMX (12.9 liters of fuel per 100 kilometers [18.2 US mpg]; 299 grams CO2 per kilometer [481.2 g/mile]) offers breathtaking performance and groundbreaking technology. The limited-edition car is the first production car in the world to come equipped with laser high beams. The R8 LMX can now be ordered and will debut on the streets this summer.
  • 05/08/14
    Technology

    Power and efficiency: Audi presents new 3.0 TDI at Vienna Motor Symposium

    More powerful, more efficient and cleaner than ever: Audi presents the latest generation of its 3.0 TDI engine at the 35th International Vienna Motor Symposium May 8 and 9. The V6 diesel boasts innovative solutions in many fields of technology.
  • 04/15/14
    Company

    Maximum transparency: Audi receives DEKRA certificate for carbon footprint

    The Audi Group has calculated its corporate carbon footprint and is the first premium automobile manufacturer to be certified according to the international standard ISO 14064. For this purpose, the Group made a detailed assessment of emissions in all automobile lifecycle phases. Experts of DEKRA Certification GmbH and DEKRA Certification Inc. reviewed and confirmed the basic data sources and calculations. With the corporate carbon footprint, Audi is making its company-wide greenhouse-gas emissions transparent along its entire value chain. This will enable the Group to analyze them even more systematically and to reduce them more effectively in the future.
  • 03/28/14
    Models

    Top score in U.S. crash test for Audi A3 Sedan

    The Insurance Institute for Highway Safety (IIHS) rated the Audi A3 Sedan* Top Safety Pick+. The new model is thus also one of the safest automobiles on the market in the U.S.A.
  • 03/27/14
    Models

    Audi energy: Audi and LichtBlick offer green electricity

    As an accompaniment to the market launch of the A3 e-tron*, Audi is offering customers in Germany green electricity – Audi energy. The cooperating partner is the Hamburg energy provider LichtBlick SE. With Audi energy, the A3 e-tron is totally emission-free when operated electrically.
  • 02/13/14
    Models

    Audi A3 g-tron: Advance sales get the green light

    The Audi A3 g-tron is all set to hit the roads. Advance sales at dealerships in Germany will kick off on February 13. The basic price will be 25,900 euros. Using the Audi e-gas fuel card, customers can opt for Audi e-gas to power their A3 g-tron without impacting the environment if they wish.
  • 01/31/14
    Technology

    Audi e-fuels pass the test in glass engine

    The development of Audi e-fuels has reached a new level. The synthetic fuels have now completed a test cycle in Ingolstadt in the pressure chamber and the glass engine – with clear results: Audi e-fuels often even perform better than their conventional counterparts.
  • 01/21/14
    Company

    Audi launches strategic partnership with Global Bioenergies

    Audi is launching a strategic partnership with Global Bioenergies. The carmaker will work with the French biotechnology company to promote the development of non-fossil fuels. In addition to the Audi e-gas and e-diesel projects, the research into e-gasoline is part of Audi’s persistent efforts to find alternative fuels.
  • 12/16/13
    Technology

    Audi to present own keynote address at the Consumer Electronics Show in Las Vegas

    For the fourth consecutive year Audi is taking part in the world’s biggest electronics show, the International CES, which is being held in Las Vegas, Nevada, from January 7-10, 2014. During Audi’s pre-show keynote address, Rupert Stadler, Chairman of the Board of Management of AUDI AG, will present his ideas for future developments in the field of electronics.
  • 12/13/13
    Technology

    Audi wins award for piloted driving

    Audi is right at the forefront of developments in piloted driving – including in the eyes of the media. The editorial teams of the magazines Auto Bild and Computer Bild have now chosen the brand with the four rings as winner of their Pioneer Award in recognition of its piloted driving technology.
  • 12/04/13
    Models

    75 years ago: Dawn of the crash test era at Audi

    Safety has a long tradition at Audi: 75 years ago, DKW engineers rolled a subcompact F7 down a hill in the interest of safety and caused a controlled rollover. Since this first crash test at DKW, one of the four brands from which Audi was created, Audi has regularly claimed the spotlight with new safety features.
  • 10/28/13
    Technology

    Quickly find the cheapest filling station: New service from Audi connect

    Audi is helping its customers save money when refueling. For all A3 variants and most other models, Audi connect now features an online service dubbed Fuel prices, which provides information on up-to-date prices at filling stations.
  • 09/10/13
    Models

    The Audi A3 Sportback e-tron

    The A3 Sportback e-tron from Audi is a latest-generation plug-in-hybrid car. The premium compact vehicle will go on sale from 2014 and is a genuine Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility. The A3 Sportback e-tron offers 150 kW (204 hp) of system power and achieves average consumption of only 1.5 liters per 100 kilometers (156.81 US mpg) of gasoline. In the electric mode its operating range is up to 50 kilometers (31.07 miles), with the TFSI engine adding a further 890 kilometers (553.02 miles).
  • 09/03/13
    Models

    20 years of Audi Space Frame – it all started at the Frankfurt Motor Show

    Audi comes full circle at the Frankfurt Motor Show (IAA): Exactly 20 years ago the premium manufacturer presented the “ASF”(Audi Space Frame) in Frankfurt – on a gleaming silver show car whose innovative aluminum body concept revolutionized lightweight automotive construction. When the Frankfurt Motor Show opens next week, attention will again be focused on a car based on the ASF construction principle: the new Audi A8.
  • 08/14/13
    Models

    Highly effective: new turn signal light in the Audi A8

    In the new Audi A8, the turn signal light consists of lighting elements that illuminate in a defined sequence; this makes it easier for others to perceive the driver’s turning intentions, even under difficult conditions.

Press Folders

  • 09/05/16
    Technology

    TechDay Connectivity

    Intelligent networking is a key for the future of the automobile. Already a leader in this area, Audi continues to expand its lead – with the first car-to-x services from Audi connect, with new infotainment modules and the high-precision digital map from HERE for piloted driving. Audi customers will enjoy even more comfortable, safe and efficient mobility in the connected cars of tomorrow.
  • 02/17/16
    Audi MediaCenter

    Tech Day quattro 2016

    The new quattro with ultra technology combines driving dynamics and safety with high efficiency, making the all-wheel drive system fit for the future. The system is designed for numerous Audi models with longitudinally mounted front engines. An initial variant will debut in the new Audi A4 allroad quattro* in mid-2016. The development goal of quattro with ultra technology is an all-wheel drive system optimized for efficiency with no discernible differences to permanent systems with respect to traction and driving dynamics. The system should set benchmarks in its class for fuel consumption and CO2 emissions, particularly under everyday conditions. The all-wheel drive system’s intelligent control works predictively, always looking ahead by means of a comprehensive array of sensors and the continuous analysis of the driving dynamics, road condition and driver behavior data collected. Consequently, the quattro all-wheel drive system is always ready when needed. During standard operation at low loads without the risk of wheel slip, the new quattro taps into all the advantages of front-wheel drive.
  • 11/25/15
    Audi MediaCenter

    Audi Q7 e-tron 3.0 TDI quattro

    It accelerates from zero to 100 km/h (62.1 mph) in 6.2 seconds, yet consumes just 1.8 liters of diesel per 100 kilometers (130.7 US mpg). The Audi Q7 e-tron quattro is as sporty as it is comfortable and at the same time particularly efficient. In all-electric mode, it has a range of up to 56 kilometers (34.8 mi) while producing zero local emissions. It is the world’s first plug-in hybrid with a V6 TDI engine and quattro drive.
  • 11/09/15
    Audi MediaCenter

    Audi battery technology

    Audi covers every key area in developing high-voltage batteries for its plug-in hybrid models and electric cars. Its expertise spans cell development, the arranging of the cells into modules, the operating strategies during driving operation, and use of the battery after the end of its service life in the car. The emphasis is on lithium-ion battery systems, which are put together using a flexible, modular concept.
  • 11/09/15
    Audi MediaCenter

    Audi electrification technology

    Audi is systematically driving forward the electrification of its cars – including below the new high-voltage models. The new mild hybrids are set to make inroads into the model range on a broad front – in ten years’ time, Audi aims to offer all new models with this technology, with the exception of the e-tron lineup. The current 12‑volt electrical system and, above all, the new 48‑volt system offer many ways of making driving even sportier, more comfortable and more efficient.
  • 11/09/15
    Audi MediaCenter

    Audi e-fuels

    Audi is designing the mobility of the future in which environmentally friendly produced electricity plays a key role. It not only powers the electric motors in the e-tron models, it is also the powerhouse behind certain Audi e‑fuels: climate-friendly alternative fuels for combustion engines. Audi produces fuels that do not depend on petroleum, that bind as much CO₂ during their production as they emit during combustion. They are known as Audi e‑gas, Audi e‑diesel, Audi e‑gasoline and Audi e‑ethanol. With Audi e‑gas, Audi already offers A3 g-tron* customers climate-neutral mobility.
  • 11/09/15
    Audi MediaCenter

    Audi fuel cell technology

    Dramatic, highly efficient and clean: Audi is taking a unique approach typical of the brand when it comes to fuel cell technology. Here again the energy chain is based on sustainably generated electricity.
  • 05/24/15
    Audi MediaCenter

    CES Asia 2015

    The car of tomorrow is an integral part of the networked world. At CES Asia, Audi is showing how digital features can be systematically integrated into the automobile while considering the special market requirements of Asia. Today, there is a growing focus on technology fields related to automotive electronics. Lighting technologies, infotainment and connectivity, operating and display concepts as well as driver assistance systems and piloted driving.
  • 02/16/15
    Technology

    Audi future lab: lighting tech and design

    Audi is the world’s leading brand for automotive lighting technology, and new solutions such as Matrix laser headlights continue to drive progress. In addition to its function, the lighting of Audi models is also of central importance as a design element. The lighting visualizes the brand’s core values – progressiveness, sportiness and sophistication to a great extent.
  • 10/17/14
    Technology

    Piloted Driving

    Audi has developed the world’s sportiest piloted driving car. Following the spectacular drive by the Audi RS 7 piloted driving concept at the German Touring Car Masters (DTM) season finale in Hockenheim, the innovative technology platform is now making an appearance on the challenging circuit of the Ascari Race Resort – at racing speed, without a driver.

Basic Information

  • 08/29/16
    Technology

    Connectivity TechDay

    Intelligent networking is a key for the future of the automobile. Already a leader in this area, Audi continues to expand its lead – with the first car-to-x services from Audi connect, with new infotainment modules and the high-precision digital map from HERE for piloted driving. Audi customers will enjoy even more comfortable, safe and efficient mobility in the connected cars of tomorrow. *The fuel consumption and emissions values of all models available on the German market and named in this text are listed in the last chapter of this document.
  • 02/17/16
    Technology

    quattro with ultra technology – the permanently available all-wheel drive system

    Audi opens a new chapter in the history of quattro: The new quattro with ultra technology combines driving dynamics and safety with high efficiency, making the all-wheel drive system fit for the future. The system is designed for numerous Audi models with longitudinally mounted front engines. An initial variant will debut in the new Audi A4 allroad quattro* in mid-2016. * The fuel consumption and emission values of all models available on the German market and named in this text are listed in the last chapter of this basic information.
  • 11/25/15
    Models

    The Audi Q7 e-tron 3.0 TDI quattro – new SUV expands portfolio of plug-in hybrid models

    Electric range of up to 56 kilometers (34.8 mi), in 6.2 seconds from 0 to 100 km/h (62.1 mph) and just 1.8 liters of diesel per 100 kilometers (130.7 US mpg) on average – the Audi Q7 e-tron quattro is groundbreaking with respect to dynamics and efficiency. The spacious SUV is the world’s first plug-in hybrid with a TDI engine and quattro drive. In every field of technology it showcases Audi’s high-tech competence. The Audi Q7 e-tron will be rolling into European dealerships with a generous list of standard equipment in spring 2016. The base price in Germany is 80,500 euros.
  • 11/09/15
    Audi MediaCenter

    Audi future performance days 2015

    Audi is upping the pace of electric mobility. For every vehicle and drive concept, the company develops the best form of electrification – in terms of customer expectations, market conditions, costs, complexity and delight potential. New services such as rapid direct-current charging round off Audi’s premium electric mobility.
  • 05/24/15
    Technology

    Audi at CES Asia 2015

    The car of tomorrow is an integral part of the networked world. At CES Asia, Audi is showing how digital features can be systematically integrated into the automobile while considering the special market requirements of Asia. Today, there is a growing focus on technology fields related to automotive electronics. Lighting technologies, infotainment and connectivity, operating and display concepts as well as driver assistance systems and piloted driving. *The collective fuel consumption of all models named above and available on the German market can be found in the list provided at the end of this Basic Info.
  • 02/16/15
    Technology

    Lighting

    Audi is the world’s leading brand for automotive lighting technology, and new solutions such as Matrix laser headlights continue to drive progress. In addition to its function, the lighting of Audi models is also of central importance as a design element. The lighting visualizes the brand’s core values – progressiveness, sportiness and sophistication to a great extent.
  • 07/14/14
    Technology

    The Audi TDI – Tech Workshop 2014

    Audi is celebrating a very special anniversary in 2014 – 25 years of TDI. At the IAA in Frankfurt am Main in fall 1989, the company presented the Audi 100 equipped with a 2.5 TDI, a fully electronically-controlled diesel engine with direct injection. The brand with the four rings has since then continuously increased its lead in this field of technology and established new milestones.
  • 07/14/14
    Models

    Even more attractive, powerful and efficient – The new Audi A7 Sportback

    The Audi A7 Sportback has been thoroughly revised. This large, five-door coupe boasts enhanced technology and even better performance in a number of areas – engines, transmissions, headlights and infotainment.
  • 01/08/13
    Technology

    Audi presents new technologies at the CES

    Audi will be presenting its new electrics/electronics technologies at the Consumer Electronics Show (CES) in Las Vegas. The show booth will be devoted to networking the car with its environment – with a particular focus on future piloted driving and mobile communications. Other show highlights include sound and lighting technologies. If you own a mobile device, you can find the specially tailored press folder here.
  • 09/17/12
    Technology

    Audi future energies

  • 09/17/12
    Technology

    Audi future engines

  • 09/17/12
    Technology

    Audi urban future

  • 09/17/12
    Technology

    Audi future lab: mobility

    Future mobility will be very diverse, and Audi plans to offer the right drive concept at the right time to every customer on every market. To this end, the brand is developing a broad-based portfolio of new technologies: in its TDI and TFSI engines, hybrid drives and electrified vehicles – the Audi e-tron models.
  • 05/09/12
    Technology

    High-voltage battery project house at the Ingolstadt/Gaimersheim site

    Audi is pressing ahead with its electric mobility activities and is launching operation of its new high-voltage battery project house. Located in Gaimersheim, not far from the Ingolstadt plant, more than 100 specialists are working on energy storage devices for electric drives and are looking at all the key aspects – from development and manufacture through to testing the battery systems.
  • 03/08/12
    Technology

    Networked mobility – Audi at CeBIT

    Audi, the leading brand in automotive infotainment, will present itself at the CeBIT in Hanover, Germany for the first time ever. Under the “Audi connect” banner, the brand will present current and future solutions for mobile IT applications at the world’s largest trade fair for information technology from March 6 to 10. The highlight at Audi’s trade-fair stand is the new A3: its modular infotainment platform represents a significant engineering breakthrough.
  • 01/10/12
    Technology

    Audi at the CES 2012 in Las Vegas - intelligent networking with Audi connect

    The key word ‘Audi connect’ stands for networked mobility – it refers to a technical field in which Audi is the global leader. At the Consumer Electronics Show (CES) in Las Vegas, the brand is presenting its current technologies and future projects. Especially interesting are the new solutions in hardware and user control in the new Audi A3.
  • 11/21/11
    Technology

    Audi active safety workshop The new Audi driver assistance systems and lighting technologies

    Audi is the driving force in the area of driver assistance systems. Its development engineers are working constantly on new technologies – from the traffic jam assistant to automatic emergency braking – intended to make driving even more convenient and safe. Lighting technology, a prime Audi domain, is also a key aspect of active safety.
  • 09/02/11
    Technology

    The new 4.0 TFSI engine with “cylinder on demand”: high-end technologies for efficiency and refinement

    Audi continues to increase the efficiency of its engines. The new 4.0 TFSI, a powerful V8 with twin turbochargers, is equipped with “cylinder on demand” technology. When operating at part load, four of its cylinders are deactivated. This reduces fuel consumption by an average of five percent. To complement this system there are two further technologies: Active noise control (ANC) and active engine mounts. They ensure that the car’s occupants do not hear or sense any disturbing noise or vibration even if the engine is operating in the four-cylinder mode.
  • 05/18/11
    Technology

    Clean, safe and connected – Audi at Michelin Challenge Bibendum in Berlin

    Under this year’s slogan of “clean, safe, connected,” the 11th Michelin Challenge Bibendum will be held in Berlin from May 18 to 22. Audi satisfies the slogan’s requirements concerning mobility of the future via its “Audi balanced mobility” project, its modern assistance systems and its “Audi connect” initiative. Five of Audi’s technological standard-bearers and series-production vehicles with alternative and highly efficient drives will take part in the rally races.
  • 01/06/11
    Technology

    Connected cars for a connected world – Audi extends its lead in connected mobility

    Audi is developing the infotainment technologies of the future. At the Consumer Electronics Show (CES) in Las Vegas, the brand with the four rings gives an insight into its broad portfolio of ideas. These include the subject areas of operation and display as well as the architecture of infotainment modules, along with trendsetting hardware and software concepts. For many developments Audi is pinning its faith on a strong partner – the chip specialist NVIDIA.
  • 06/02/10
    Technology

    New ideas for urban mobility – Audi improves efficiency and safety in road traffic

    Efficiency is a central theme for Audi. The company has therefore gone beyond optimizing vehicle technologies and is conducting research into the idea of intelligently controlled traffic. In the travolution project being conducted by the brand with the four rings in Ingolstadt, cars can communicate with traffic lights. This networking makes the flow of traffic smoother and thus reduces CO2 emissions. Audi is assuming a leading role in this field of technology, which is known as Car-to-X communication.
  • 01/07/07
    Models

    Audi Q7 V12 TDI

    An output of 368 kW/500 bhp and 1,000 Nm of torque – Audi is unveiling an engine which sets new standards in the diesel sector. The majestic V12 TDI power unit with its capacity of six litres endows the high-performance Audi Q7 SUV with sports car credentials. It is the harbinger of a wide-scale model initiative, as Audi seeks to make major inroads into the US market with its diesel models – courtesy of a new emission control technology which cuts emissions drastically.
  • 02/22/05
    Technology

    25 years of Audi quattro

    Precisely 25 years ago, a car that was to change the automobile engineering world went on display for the first time: on March 3, 1980 the first Audi quattro was shown to the public at the Geneva Motor Show in Switzerland. Before long, the many competition successes achieved by this model established a heritage of success that has remained undimmed by time.
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