Safety has a long tradition at Audi: 75 years ago, DKW engineers rolled a subcompact F7 down a hill in the interest of safety and caused a controlled rollover. Since this first crash test at DKW, one of the four brands from which Audi was created, Audi has regularly claimed the spotlight with new safety features.
Quality is a core competence of the brand with the four rings. To inspire with quality leadership in the premium segment is Audi’s aspiration with regard to the mobility of the future. Audi customers have expectations for the function, comfort, value and reliability of their cars that are every bit as great as those of people using premium mobility and other services – and that will hold even more true in the future.