Welcome to Audi

Audi stands for premium German vehicles and sustainable mobility. Since it was founded by August Horch in 1909, the Ingolstadt-based company’s cars have combined sportiness, progressive design and “Vorsprung durch Technik”. Audi Sport and Italdesign also belong to Audi. Together, the four brands of Audi, Bentley, Lamborghini and Ducati form the “Progressive Brand Group” within Volkswagen AG.

Audi at a glance

Production Sites Audi Group

Management of the Board

Audi Forum Ingolstadt


Fully electric into the future: Alongside a clear strategy, Audi is currently transforming itself into a provider of sustainable electromobility. By 2027, the four rings will offer a fully electric premium vehicle in all core segments. Audi e-trons offer more than just long electric range. They’re fully connected, offer innovative digital features and are systematically developed from the passengers’ perspective. Climate-neutral production sites and sustainable, equitable supply chains form the foundation of the driving experience of a new automotive era.

Audi celebrates Family Festival

Corporate culture

Audi stands for more than just “Vorsprung durch Technik”. Its success is also based on a corporate culture guided by appreciation, openness, responsibility and integrity. In the Audi team, everyone gets the freedom to work autonomously, to contribute their ideas and to grow together. A number of further education programs and in-house vocational training courses form the foundation for this.

Things are going streamlined at the Audi museum mobile

Audi history

The eventful and multifaceted history of Audi and its predecessor brands of Horch, DKW and Wanderer dates back to the 19th century. Since then, the four rings have constantly reinvented themselves. Milestones such as the Audi 100 and the original Quattro continue to shape the company to this day. Audi Tradition has more information about outstanding inventions, the evolution of Audi models and the biggest milestones in motorsport.



Proud to be Team Audi
Proud to be Team Audi

Proud to be Team Audi

90 colleagues, seven languages, six production sites – one video. “Proud to be Team Audi” conveys the team spirit within the staff from all over the world.