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Lighting technology

Audi Q5 40 TDI

Audi is the world’s leading brand for automotive lighting technology, and new solutions such as Matrix laser headlights continue to drive progress. In addition to its function, the lighting of Audi models is also of central importance as a design element. The lighting visualizes the brand’s core values – progressiveness, sportiness and sophistication to a great extent.

Highlights

Next-generation OLED lighting technology is available for the first time ever in the modified Q5. OLEDs are extremely efficient organic light-emitting diodes that generate a homogenous light surface. The optional OLED rear light is split into three tiles of six segments each, which enables Audi designers and developers to create different light designs and signatures from a single item of hardware.
Audi leads the way in lighting technology and design. In the new A8, the technologies interact intelligently with the surroundings. For example, Audi laser lighting is used here for the first time with HD Matrix LED high beams.
Audi opens another chapter of innovations in automotive lighting technology with the e-tron Sportback concept. The brand with the four rings was the first in the world to adopt full LED headlights.

Press Releases

  • 07/29/20
    Technology

    Lighting technology pioneer Audi fields next-generation OLED technology

    In June 2020, the next generation of a lighting technology premiered in the Audi Q5: digital OLED technology. With organic light-emitting diodes (so-called OLEDs), Audi was a pioneer as far back as in 2016. Now digitalization is ringing in a new age. This technology promises to improve road safety and is the first to allow for personalization of the taillight signature.
  • 06/29/20
    Models

    A bestseller gets even better: Audi unveils a new look for the Q5

    The Audi Q5 has been one of the bestselling SUVs in the premium mid-size segment on European markets for years. And now, Audi has made it even better and even more attractive. The optimized Q5 combines a sporty character with excellent everyday usability, and comes with a wide array of infotainment and assistance options. The sharpened exterior design of this highly successful model emphasizes the Q identity and boasts a rear light cluster featuring digital OLED technology for the first time worldwide.
  • 01/06/20
    Technology

    Mobility goes smart and individual: Audi at CES 2020

    At the 2020 Consumer Electronics Show (CES), Audi will once again display exciting exhibits – from futuristic vision vehicles to technologies ready for series production. In doing so, the premium brand is defining the digital experience of the future. CES is one of the world’s biggest specialized fairs for consumer electronics and is considered to be an indicator of future topics. It will take place from January 7 to 10, 2020, in Las Vegas.

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