Lighting technology

Lighting technologies

Audi is the world’s leading brand for automotive lighting technology. The digitalization of light enables neu lighting solutions, improves safety, and continues to drive progress. In addition to its function, the lighting of Audi models is also of central importance as a design element. The lighting visualizes the brand’s core values – progressiveness, sportiness and sophistication to a great extent.

MediaInfos

Audi A6 Avant e-tron / Audi A6 Sportback e-tron / Audi S6 Sportback e-tron
Technology
07/31/2024

Rethinking the upper mid-size segment: the Audi A6 e-tron sets standards in design and range

The Audi A6 e-tron concept debuted at the Auto Shanghai 2021 trade fair as the forerunner of an innovative family of all-electric volume models. Audi is now launching the A6 e-tron as a Sportback and Avant. As the second model on the PPE platform, the upper mid-size vehicle picks up on the familiar product strengths of performance, range, efficiency, and charging. It is also the platform’s first model with a flat floor concept. The exterior is powerful, sporty, and perfectly proportioned. Audi's new design philosophy defines the interior. Depending on the equipment level, the A6 e-tron offers many innovative features, such as second-generation virtual exterior mirrors, a panoramic glass roof that becomes opaque at the touch of a button and illuminated rings at the rear. The A6 e-tron and S6 e-tron can be ordered from September 2024 as Sportback and Avant versions. Prices at market launch are 75,600 euros for the A6 Sportback e-tron performance and 99,500 euros for the Audi S6 Sportback e-tron.
Audi S5 Avant
Models
07/16/2024

The new Audi A5 models: modern sportiness meets premium proportions

Audi is opening the next chapter in its successful history in the mid-size segment with the new A5 family. Launching 30 years after the first Audi A4, the sharpened design language of the latest generation, now called the Audi A5, captivates with premium proportions. Both body styles, Sedan and Avant, perfectly embody the sporty essence of the Audi design philosophy. A new design language in the interior creates a generous feeling of space and places the displays on a digital stage. The new operating concept increases interaction with the vehicle. Efficient, partially electrified combustion engines and thrilling S models round off the range.
Audi Q6 e-tron insights – #01 Light Technology
Technology
07/27/2023

Intelligent and vibrant lighting: the Audi Q6 e-tron prototype with second-generation digital OLED technology

This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light. The active digital light signature is another world first making its debut in the Audi Q6 e-tron. It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures for this new evolution of digital daytime running lights in the Matrix LED headlights and the new generation of digital OLED rear lights. In addition, customers may book digital light signatures on demand.
Audi urbansphere concept
Technology
05/16/2022

How Audi’s light digitization is pointing the way toward the future

Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.

BasicInfo

  • Audi TechTalk: Light Brand-defining aesthetics and uncompromising functionality: How Audi reinvents light
    Audi is advancing into new dimensions in automotive lighting technology. Originally, vehicle lighting mainly served the purpose of ensuring traffic safety for all road users. Previously unknown prospects are now opening up in the wake of digitizing headlights and rear lights: light becomes a medium of external communication and interaction, personalizes design, and provides customers with new styling and customization options.
    Technology
    12/04/2020

Press kit

  • Audi urbansphere concept TechDay Digital Light
    “Lighting technology and lighting design have been success factors for our brand for decades, becoming a key area for Audi. This has allowed us to continue setting new benchmarks in the automotive industry,” explains Oliver Hoffmann, board member for Technical Development. “The digitization of lighting enables us to offer completely new functions that we can use to increase safety again significantly. For example, in combining the digital OLED taillights with proximity indication, we can communicate with the outside world depending on the situation. In addition, this taillight technology enables our customers to select their taillight signature via the MMI for the first time – something that is only available from Audi.”
    Technology
    05/16/2022
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