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Tradition

Audi Tradition in Goodwood: revival of the Silver Arrow era

The eventful and varied history of AUDI AG extends back to the 19th century. Find out more about the great personalities from the brand’s 100-plus years of history. Learn about the fascinating evolution of the various models and major milestones in the fields of car manufacturing, engine production and motor racing.

Recent Press Releases

  • 09/03/19
    Company

    70 years of Audi in Ingolstadt: three special exhibitions at the Audi Forum

    Audi has been building cars at the Ingolstadt site for 70 years. The heart of the Group beats in this Bavarian city on the Danube: Ingolstadt is where AUDI AG has its headquarters and operates its largest production site worldwide. To mark the 70th anniversary of the company in Ingolstadt, Audi is presenting insights into the history of the four rings. Three special exhibitions entitled “Audi in Ingolstadt: Yesterday – Today – Tomorrow” were opened simultaneously today in the Audi Forum by Albert Mayer, plant manager at the Ingolstadt site, and Thomas Frank, Managing Director of Auto Union GmbH. The highlight is the extraordinary temporary exhibition “W49” in the Audi museum mobile, which lasts until the end of February 2020. Two additional exhibitions are open to Audi employees and all interested members of the public until September 21, 2019.
  • 07/15/19
    Company

    High-Performance. Full of Character. Individual. Audi Sport Is Celebrating 25 years of the Audi RS Models

    25 years ago, the first Audi RS model was launched on the market in the form of the Audi RS 2 Avant, marking the beginning of a success story. With their proximity to motor racing and their exclusiveness, the Audi RS models have always held a particular fascination. To date, Audi Sport GmbH, formerly quattro GmbH, has presented a total of 25 RS models. In 2019, six further product innovations are being presented, of which two are completely new RS models.
  • 07/01/19
    Tradition

    Classics at the Goodwood Festival of Speed

    At this year's Goodwood Festival of Speed in southern England (from 4th to 7th of July), Audi Tradition will be on the starting line with three historically important cars. The Ingolstadt-based company will be sending the Audi Rallye quattro A2, the Audi 90 quattro IMSA-GTO and the Audi 200 quattro TransAm to the Mecca of historic motorsport. The Audi Motorsport icons will be driven by outstanding drivers from Audi's history. World rally champion Stig Blomqvist will drive the car with which he became world champion in 1984. Five-time Le Mans winner Frank Biela will be behind the wheel of the Audi 200 quattro TransAm, while three-time Le Mans winner Benoit Tréluyer will be giving it his all in the Audi 90 quattro IMSA-GTO.
  • 04/04/19
    Tradition

    Audi Tradition presents "Space Miracles" at the Techno Classica classic vehicle show in Essen

    Station wagons from the company's history will be in the spotlight of Audi Tradition's presence at this year's Techno Classica in Essen. From Wednesday, April 10 to Sunday, April 14, the world's biggest classic vehicle show will provide a perfect stage for seven automobile treasures from Audi history. The manufacturer from Ingolstadt will be appearing at the car show under the slogan: "Space Miracle – from the Schnellaster to the Avant" and at the same time will also be celebrating 70 years since the Ingolstadt plant was founded.
  • 03/12/19
    Tradition

    Audi Anniversary Dates 2019

    In their digital booklet entitled "Anniversary Dates 2019", Audi Tradition provides information about the most important products, records and milestones in the history of Audi. This year, the company will be able to look forward to more than two-dozen anniversary dates.

Historic Models

01/01/15
Tradition

Audi

After parting company from Horch Motorwagenwerke AG, August Horch established a new company in 1909, again with the declared aim of building automobiles. Since Horch was unable to make further use of his own name as an automobile brand, he resorted to the device of translating his own name into Latin: “Horch“ (“Listen!“) became “Audi”. This was the starting point for the Audi factory in Zwickau.
01/01/15
Tradition

Auto Union

On 29 June 1932, Audiwerke, Horchwerke and Zschopauer Motorenwerke/DKW merged on the initiative of the State Bank of Saxony to form Auto Union AG. At the same time a purchase and leasing agreement was concluded with the Wanderer company for the acquisition of its automobile department. The new group had its headquarters in Chemnitz. When Auto Union AG was established, it was the second-largest motor vehicle manufacturer in Germany. The four interlocking rings chosen as its emblem symbolised the indissoluble unity of the four member-companies. The brand names Audi, DKW, Horch and Wanderer were retained. Each of the four brands was allocated a specific market segment within the new company: DKW (motorcycles and small cars), Wanderer (medium-size cars), Audi (cars in the upper midsize market segment), Horch (top-class luxury cars).
01/01/15
Tradition

DKW

Established originally in 1902 as Rasmussen & Ernst in Chemnitz, the company moved to Zschopau, in Germany’s Erzgebirge mountains, in 1907. It first manufactured and sold waste steam oil traps and other components for steam raising plant, and later added centrifuges of all kinds and painting equipment to its product range. It also supplied car parts such as mudwings and vehicle lighting. The company's founder Jörgen Skafte Rasmussen began to experiment with a steam-driven motor vehicle in 1916, registering "DKW" as a trademark. By 1919 the company’s name had been changed to Zschopauer Motorenwerke and it was manufacturing small two-stroke engines. This led in 1922 to the successful introduction of motorcycles bearing the DKW name. The first small DKW motor car appeared on the market in 1928.
01/01/15
Tradition

Horch

By the end of the nineteenth century several companies in Germany were already building cars. Among them was August Horch & Cie., established on 14 November 1899 in Cologne. August Horch was one of the pioneer figures of automotive engineering. Before setting up business on his own, he worked for Carl Benz in Mannheim for three years as Head of Automobile Production. In 1904 August Horch moved his business to the town of Zwickau and transformed it into a share-issuing company. Following differences between the Executive and Supervisory Boards, August Horch left his company in 1909.
01/01/15
Tradition

NSU

The NSU company was founded in 1873 by two mechanics from the Swabian region of Germany in the town of Riedlingen an der Donau. Seven years later it moved to Neckarsulm. In the first 20 years of its existence, it manufactured knitting machines. In 1886 the proprietors of the knitting machine factory opened a department devoted to building bicycles. From then on, two-wheeled road vehicles were to govern the company’s fortunes. Motorcycle production started in 1901, and the company’s first cars appeared five years later. Car production ceased in 1929, however, when the company decided to concentrate fully on its bicycles and motorcycles. It was almost three decades later, in 1958, when car production recommenced in Neckarsulm. On March 10, 1969 Auto Union GmbH, Ingolstadt joined forces with NSU Motorenwerke AG, Neckarsulm. The new company, known as Audi NSU Auto Union AG, was established retrospectively from January 1 onwards and had its head offices in Neckarsulm.
01/01/15
Tradition

Wanderer

In 1885, the two mechanics Johann Baptist Winklhofer and Richard Adolf Jaenicke opened a repair business for bicycles in Chemnitz. Shortly afterwards they began to make bicycles of their own, since demand at that time was very high. These were sold under the brand name Wanderer, and in 1896 the company itself began to trade as Wanderer Fahrradwerke AG. Wanderer built its first motorcycle in 1902. The idea of branching out into motor car production was finally put into practice in 1913. A small two-seater that people nicknamed "Puppchen" (loosely translated as “Baby Doll”) heralded in Wanderer's tradition of motor car production that was to last several decades.
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