The eventful and varied history of AUDI AG extends back to the 19th century. Find out more about the great personalities from the brand’s 100-plus years of history. Learn about the fascinating evolution of the various models and major milestones in the fields of car manufacturing, engine production and motor racing.
40 years of quattro: the highly successful technology from AudiA technology and success story from Audi is celebrating a major birthday: The quattro drive system has turned 40 years old. Since the original quattro first made its debut in 1980, the principle of four-wheel drive has become one of the cornerstones of the brand. To date Audi has sold almost 11 million cars with quattro drive. The most recent chapter of the success story is electric: The Audi e-tron uses electric all-wheel drive, and the e-tron S models already feature its first expansion stage: electric torque vectoring, i.e. the need-based shifting of torque between the rear wheels.
150th Anniversary NSU and Audi Neckarsulm site
The traditional NSU brand is celebrating its birthday. In 1873, Christian Schmidt and Heinrich Stoll founded “Mechanische Werkstätte Schmidt & Stoll” in Riedlingen for the production of knitting machines, which later evolved into NSU Motorenwerke AG and ultimately into today’s Audi site in Neckarsulm. Even NSU’s name is closely associated with Neckarsulm, as the company name is derived from the city on the Neckar and Sulm rivers. NSU impressively demonstrates the development of mobility – from bicycles and motorcycles to automobiles.