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Tradition

Audi Tradition in Goodwood: revival of the Silver Arrow era

The eventful and varied history of AUDI AG extends back to the 19th century. Find out more about the great personalities from the brand’s 100-plus years of history. Learn about the fascinating evolution of the various models and major milestones in the fields of car manufacturing, engine production and motor racing.

Recent Press Releases

  • 06/20/17
    Tradition

    Audi at the Festival of Speed in Goodwood: racing legends meet modern motorsports

    At this year's Festival of Speed in Goodwood, which runs from 29 June to 2 July, Audi Tradition is sending three winning Le Mans cars to southern England. Tom Kristensen will be driving the Audi R8 LMP from the year 2000, with which he brought home Audi's first Le Mans victory. Audi will also be presenting a further two Le Mans cars as part of a special exhibition in honour of the Danish driver. For the first time ever, visitors to the festival will also get the chance to see the Audi Group S mid-engined rally prototype in action, with rally world champion Hannu Mikkola behind the wheel. Completing the vehicle line-up from the brand with the Four Rings will be an Audi RS 5 DTM 2017 as well as an Audi R8 LMS – the current winner of the 24-hour race on the Nürburgring will be driven by Connor De Phillippi.
  • 05/16/17
    Tradition

    Anniversary exhibition at the Audi museum mobile: "Revolution – 60 years of the NSU/Wankel engine"

    An exciting piece of technological history is on-show in the Audi museum mobile in Ingolstadt as part of the new special exhibit entitled "Revolution – 60 years of the NSU/Wankel engine". The special occasion is the 60th anniversary of this once revolutionary rotary engine concept. Audi's predecessor brand NSU took on the new technology at an early stage in vehicles like the "Prinz 3" prototype. The exhibition runs from May 20 to November 5, 2017 and shows this and further models featuring the Wankel engine. What's more, boat, airplane and motorcycle engines, as well as those used in lawnmowers and power saws of various manufacturers also demonstrate the eventful history of this progressive technology.
  • 03/31/17
    Tradition

    Discover vintage vehicles from Audi Tradition on the road

    Audi Tradition starts 2017 with full steam. This year, car lovers can experience historic vehicles at more than 20 national and international events throughout Europe. The highlight for all fans of the great Audi rally age will most certainly be two-time world champion, Walter Röhrl, once again engaging the gears of his legendary Audi Sport quattro S1 Pikes Peak at the Festival of Speed in Goodwood (June 29 to July 2).
  • 03/22/17
    Tradition

    Audi Tradition takes design milestones to Techno Classica

    Tradition brand NSU in the spotlight: at the world’s biggest classic car exhibition, Techno Classica in Essen, Audi Tradition will this year be showing five treasured vehicles from Audi history. Using the motto "NSU – a new way to drive", the brand with the four rings will only be presenting vehicles from the Neckarsulm-based company history starting from Wednesday, April 5th to Sunday, April 9th.
  • 02/09/17
    Tradition

    Audi Anniversary Dates 2017

    In their digital booklet entitled "Anniversary Dates 2017", Audi Tradition provides information about the most important events, records and milestones in product development from the history of Audi.

Historic Models

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