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Tradition

Audi Tradition in Goodwood: revival of the Silver Arrow era

The eventful and varied history of AUDI AG extends back to the 19th century. Find out more about the great personalities from the brand’s 100-plus years of history. Learn about the fascinating evolution of the various models and major milestones in the fields of car manufacturing, engine production and motor racing.

Recent Press Releases

  • “The sky’s the limit”: Audi displays convertibles at Techno Classica
    04/10/15
    Tradition

    “The sky’s the limit”: Audi displays convertibles at Techno Classica

    The Audi Tradition exhibit at this year’s Techno Classica in Essen centers around convertibles and roadsters. The world’s biggest classic car show provides the perfect stage for eight automotive treasures from Audi’s history from Wednesday, April 15 to Sunday, April 19. The theme of the exhibit from Ingolstadt is “Nach oben offen” (“The sky’s the limit”) – and is rounded out by three NSU racing motorcycles and an NSU “Renndienst” racing service bus.
  • “Police raid” at the Audi museum mobile
    04/02/15
    Tradition

    “Police raid” at the Audi museum mobile

    In a special exhibition entitled “Razzia” (in English: Police Raid), the Audi museum mobile will present 14 police patrol cars of various brands from nearly every era of police car history. The new special show runs from April 10 to August 30, 2015. The museum is offering special tours of the exhibition. Another highlight: Visitors can now see “Treasures from Neckarsulm” – historic cars and motorcycles from this Audi site – on the paternoster elevator in the museum.
  • Classic Car Season 2015 with Audi Tradition
    02/26/15
    Tradition

    Classic Car Season 2015 with Audi Tradition

    Audi Tradition will be present at more than 20 national and international events and will be celebrating numerous anniversaries this year. 50 years have passed since the Audi was reborn. In 1965, the company with the four rings, then still under the name of Auto Union GmbH, ended its era of two-stroke engines by bringing out a new model with a four-cylinder, four-stroke engine, which it called the Audi. Several of these first Audis after the Second World War will be making their way to the Danube Classic, being held around Ingolstadt.
  • Stig Blomqvist, Rallye-world champion 1984, in Sport quattro Rallye
    06/17/14
    Tradition

    Three major anniversaries for Audi at Goodwood

    Audi Tradition is celebrating three major anniversaries at the Festival of Speed from June 27 to 29, 2014 in Goodwood and, to mark all three occasions, is bringing three iconic motor racing vehicles from Audi’s past to England: The Audi Type C “Alpine Victor” secured the first motor racing triumph. 100 years ago the 35 hp open-topped touring car won the International Austrian Alpine Trial. 80 years ago, the Auto Union Silver Arrow models made their racing debut, which Audi Tradition commemorates by showing the Auto Union Type C racing car from 1936. The trio is completed by the Audi 90 quattro IMSA-GTO, which was entered in the North American race series 25 years ago. Le Mans winners Frank Biela and André Lotterer will be driving for Audi Tradition.
  • Audi museum mobile presents: DKW VEMAG and the new dawn in Brazil
    05/19/14
    Tradition

    Audi museum mobile presents: DKW VEMAG and the new dawn in Brazil

    When the Brazilian football team first won the World Cup in 1958, South America’s largest and most populous country was at the dawning of a new era. Football star Pelé rocketed to fame, the architect Oscar Niemeyer designed the new capital city Brasilia as a modern utopia, and the bossa nova sound spread all over the world from the Copacabana. How Auto Union GmbH from Ingolstadt accompanied this new dawn with its DKW cars is illustrated in the latest special exhibition at the Audi museum mobile: “Ordem & Progresso – DKW VEMAG and the new dawn in Brazil” (May 21 to September 21, 2014). “Order and Progress” is the official motto of Brazil.
  • Grand Prix Historique in Monaco
    05/02/14
    Tradition

    Audi Tradition in Monaco with Silver Arrows

    Vintage racing fans are in store for an extraordinary experience when grand eras of racing come to life again in the Principality of Monaco on May 10 and 11. Formula race cars from a variety of eras are pitted against one another in spectacular races as part of the Historic Grand Prix of Monaco. The highlight: Fans will be treated to a special race each day on the world-famous Formula 1 circuit. Audi will be there with a 1936 Auto Union Type C and a 1939 Auto Union Type D. At the wheel of the Type C is Formula 1 and Le Mans icon Jacky Ickx. Driving the Auto Union Type D is Audi Board Member for Development Dr. Ulrich Hackenberg.
  • Special exhibition at the Audi museum mobile: history and stories about the Audi TT
    03/27/14
    Tradition

    Special exhibition at the Audi museum mobile: history and stories about the Audi TT

    In 1995 Audi presented a pioneering study: the Audi TT. The third generation of the sports car celebrated its debut in early March 2014. The special exhibition, entitled “State of the ArTT,” presents the history of and stories about this design icon. Eight cars from production and motorsport can be viewed at the Audi museum mobile from April 2 to May 11.
  • Audi shows real champions at the  Techno Classica
    03/18/14
    Tradition

    Audi shows real champions at the Techno Classica

    Audi Tradition has assembled a true winning team of race and rally vehicles for this year’s Techno Classica in Essen, Germany, the world’s largest oldtimer show. From March 26 to 30, 2014 the company will have four generations of successful race and rally cars on display, including the Auto Union Type A Silver Arrow from 1934 and the Audi Type C Alpine Rally winner. Also on the stand in Essen is the Audi Rallye quattro A2 that Stig Blomqvist drove to victory in the drivers’ and manufacturers’ rally championships 30 years ago. Other exhibits that have contributed to the company’s motor sport heritage are the R8R Le Mans race car used for Audi’s debut on the Sarthe circuit in 1999, and the winner of the 2013 event, the Audi R18 e-tron quattro.
  • A new experience of history with Audi tradition
    03/14/14
    Tradition

    A new experience of history with Audi tradition

    Audi Tradition is stepping on the gas for the 2014 season. Car enthusiasts will be able to see the historic vehicles at more than 25 events all over Europe. In Monaco, legendary Formula 1 driver Jacky Ickx will himself be at the wheel when the 1938 Auto Union Silver Arrow Type C from 1938 takes to the roads of the principality. At the Eifel Rallye Festival, Stig Blomqvist is celebrating the 30th anniversary of his World Rally Championship title. This year, Audi Tradition’s presence at the world’s largest classic car exhibition, the “Techno Classica,” puts the emphasis on motorsport: On a stand area of more than 700 square meters (7,535 square feet), historic treasures from the company’s history will be on display.
  • “RaceSeries” – 2014 Audi Tradition calendar
    11/28/13
    Tradition

    “RaceSeries” – 2014 Audi Tradition calendar

    The new wall calendar from Audi Tradition has arrived. Under the theme of “RaceSeries”, it shows 27 automotive specimens from the history of AUDI AG. Automotive photographer Stefan Warter has created sophisticated studio setups pairing the race versions of these cars and motorcycles with their series-production counterparts. Contemporary graphic material sets the historical context of the photos. The layout and graphic design are by the artist Kristina Redeker.
  • Ewald Kluge’s greatest victory
    08/16/13
    Tradition

    Ewald Kluge’s greatest victory

    Every year in the first week of June this small island in the Irish Sea is transformed into a place that motorcycle fans simply must visit. The Tourist Trophy, the toughest motorcycle race in the world, has been held on the Isle of Man since 1907. For 30 years only British riders on British machines won this race, but 75 years ago Ewald Kluge became the first German to break the spell. In his memory, Audi Tradition is taking part in the Classic TT on the Isle of Man from August 23 to 26.
  • Audi celebrates three major anniversaries at Goodwood
    07/08/13
    Tradition

    Audi celebrates three major anniversaries at Goodwood

    At this year’s Festival of Speed, which takes place at Goodwood in the South of England from 12 – 14 July, Audi Tradition will celebrate three major anniversaries. Held for the twentieth time, the Festival is the largest historic motor sport event in the world and attracts 150,000 visitors from all over the world with its “Best of” programme. For this, Audi is shipping over an iconic vehicle, the 1936 Auto Union Type C racing car, and is also celebrating two other milestones in the history of Audi Sport: in 1983, 30 years ago, Hannu Mikkola became the first Audi driver to clinch the World Rally Championship title, at the wheel of the Audi Rallye quattro A2, and 25 years ago Audi Sport took the American TransAm title with the Audi 200 quattro, in the very first year in which it was entered for this race series.
  • Jürgen Partenheimer pays Audi a visit
    06/26/13
    Culture and Trends

    Jürgen Partenheimer pays Audi a visit

    During the summer AUDI AG in Ingolstadt will be visited by the Sammlung Moderne Kunst that is part of the Bavarian State Painting Collections. The works will be presented by the Audi museum mobile until mid-September in the exhibition “Jürgen Partenheimer. The Visit”. With the artist himself attending, the Bavarian State Painting Collections and Audi today opened this joint project.
  • Two Audi anniversaries at the Techno Classica
    04/05/13
    Tradition

    Two Audi anniversaries at the Techno Classica

    Audi Tradition is celebrating not one but two anniversaries at the Techno Classica in Essen (April 10 to 14). In Hall 7 of the world’s largest classic car fair, the brand with the four-ring emblem is displaying examples from the history of its V8 engines. 80 years have elapsed since Audi’s associate company Horch exhibited the new 830 model at the Berlin Motor Show, powered by that company’s first V8 engine. 25 years later the Audi V8 went into production and represented a milestone in Audi’s history – access to the premium segment of the market.
  • “I like it” – and the winner is: Audi quattro
    04/03/13
    Tradition

    “I like it” – and the winner is: Audi quattro

    The fans have delivered their verdict, and the winner is – the Audi quattro. With more than fifteen thousand “Likes”, Facebook users chose eleven cars for display in the new special exhibition “I like it” to be held in the Audi museum mobile. Most votes went to the 1984 Audi quattro with four-wheel steering, with the A1 clubsport quattro and Audi TT clubsport quattro joining the winner on the podium in second and third places.
  • On the road internationally with Audi Tradition
    03/28/13
    Tradition

    On the road internationally with Audi Tradition

    A green light for the start of the event season: in 2013 Audi Tradition will be present at more than 30 international events, including several anniversaries. At the Goodwood Festival of Speed, for example, Hannu Mikkola will take the wheel of an original Audi Rally quattro. In 1983, thirty years previously, he was the first driver to win the world rally championship in an Audi. 75 years have elapsed since Ewald Kluge became the first German winner of the world’s most difficult, hazardous motorcycle race, the Tourist Trophy (TT) on the Isle of Man on a 250 cc DKW. Audi Tradition will therefore be participating for the first time in the Classic TT held in August, which attracts motorcycle enthusiasts from all over the world to the island in the Irish Sea.
  • “I like it”: Fans to determine the line-up for the next Audi special exhibition
    03/08/13
    Tradition

    “I like it”: Fans to determine the line-up for the next Audi special exhibition

    There will be 30 automobiles from the Audi Tradition collection to choose from; the top 11 will be showcased at the Audi museum mobile in Ingolstadt. Audi fans will decide the vehicle line-up for the next special exhibition via Facebook. Those wishing to vote which exhibits will be showcased for visitors should visit www.facebook.com/audiDE. The poll kicks off on March 11, 6:00 p.m., and fans have just under three weeks (until March 31) to click the “Like” button for their choices.
  • “Forever Young” Calendar from Audi Tradition
    11/09/12
    Tradition

    “Forever Young” Calendar from Audi Tradition

    The 2013 wall calendar from Audi Tradition has arrived! Under the slogan “Forever Young”, it features twelve vehicles from recent chapters in the history of Audi. Automotive photographer Stefan Warter was responsible for the lavish studio shots of the classic cars, which were all built between the 1960s and the 1990s. An individual background was created for each image, with designs by artist Kristina Redeker.
  • Audi Tradition in Goodwood: revival of the Silver Arrow era
    09/11/12
    Tradition

    Audi Tradition in Goodwood: revival of the Silver Arrow era

    In honour of racing legend Bernd Rosemeyer, Audi Tradition is bringing four Auto Union Silver Arrow cars to the Goodwood Revival (September 14 to 16) in the south of England. Over the three days, renowned drivers will be demonstrating the impressive technology of the historic racing cars. Behind the wheel for the demo runs: Formula 1 legend Jacky Ickx, five-time Le Mans winner Frank Biela, and Pink Floyd drummer Nick Mason. Audi Tradition will also be giving the newly acquired Auto Union Type D Dual Compressor its first showing during the Goodwood Revival.
  • Home again: the last Auto Union Type D twin-supercharger Silver Arrow returns to Audi
    08/10/12
    Tradition

    Home again: the last Auto Union Type D twin-supercharger Silver Arrow returns to Audi

    “This is one of the most emotional moments in our heritage work for AUDI AG – we have come full circle,” says Thomas Frank, Head of Audi Tradition. A few weeks ago, the car manufacturer was able to repurchase an extremely rare Auto Union Silver Arrow racing car – consisting largely of original parts. It is the Auto Union twin-supercharger Type D dating from 1939, and is one of the two legendary “Karassik cars”. AUDI AG now owns three of the five Auto Union racing cars that can claim to be original.
  • 08/07/12
    Tradition

    DTM history at the Audi museum mobile

    In its “Good Times” exhibition, the Audi museum mobile shows more than 20 years of DTM history at Audi. Visitors can relive many magical moments in which Audi racing teams took the chequered flag. Eight DTM seasons ended with Audi drivers taking the hotly contested championship crown: the winning vehicles were the V8 quattro, TT and A4, and the victorious heroes were Stuck, Biela, Aiello, Ekström, Scheider and Tomczyk. They all wrote a piece of Audi motor-racing history.
  • Returning 25 years later to Pikes Peak in the United States in the Audi Sport quattro S1: Walter Röhrl.
    03/21/12
    Tradition

    Walter Röhrl to climb Pikes Peak again

    25 years after Walter Röhrl drifted up Pikes Peak in the Audi Sport quattro S1 and set a record that still stands today, the two greats will be reuniting in 2012. On July 8, Röhrl will be driving in the famous hill climb, also known as the Race to the Clouds, for the second time. Spectators in the U.S. state of Colorado will be able to relive a milestone in the history of Audi Sport when the Rally Driver of the Century takes the wheel of the original Audi Sport quattro S1. Beginning today, Audi Tradition is providing a foretaste of the famous hill climb at Techno Classica, the world’s largest trade show for classic cars, in Essen. Walter Röhrl will also be on hand for an autograph session.
  • Star at the Audi stand: the Audi Sport quattro S1 “Pikes Peak”.
    03/09/12
    Tradition

    Historic winners on the Audi stand

    Winning cars from the hillclimb scene are the highlights of the Audi Tradition display at the Techno Classica, the world’s largest classic car show. Visitors will see successful competition cars from four generations, including the Auto Union Type C Silver Arrow (1936) and the Audi Type C Alpine Rally winner dating from 1919. A special highlight is the Audi Sport quattro S1 that legendary rally driver Walter Röhrl took up Pikes Peak 25 years ago in a series of drifts and won the event in a new record time.
  • City tour at the Mille Miglia: through the centre of Florence in a DKW F91.
    02/22/12
    Tradition

    A new experience of history with Audi Tradition

    It’s full throttle for Audi Tradition as the 2012 season gets under way. Car enthusiasts can see its historic vehicles at more than 25 events throughout Europe during the year. In Monaco, legendary Formula 1 driver Jacky Ickx will be at the controls personally to drive the Auto Union Type D Silver Arrow dating from 1938 through the Principality. Nor would the list of events be complete without the Mille Miglia. And this year’s Audi Tradition display at the “Techno Classica” in Essen, the world’s largest historic car show, is twice the size of last year’s: valuable vehicles from the company’s history will be seen on more than 700 square metres of floor space.
  • Around the world in a year with Audi Tradition
    11/10/11
    Tradition

    Around the world in a year with Audi Tradition

    “Discover Worlds with Audi Tradition”: This is the title of the Audi Tradition calendar for 2012, with 13 different classic vehicles from the company’s history of more than 100 years pictured in 13 different countries – all the way from Eastern Europe to America. The aim is for the cars to tell a story, whether at a classic car event, a photo shoot or in those special moments in years gone by when Audi Tradition rediscovered vehicles from its own history which had almost been forgotten.
  • Meeting of legends in Goodwood
    06/22/11
    Tradition

    Meeting of legends in Goodwood

    July 1 to 3 are the dates to remember: the Earl of March and Kinrara is inviting enthusiasts again to the Mecca of historic motorsport – the Goodwood Festival of Speed. As in previous years, 150,000 visitors are expected. Very British: tickets have to be bought in advance. Goodwood is a who’s who of motorsport history, where legendary race drivers of the past and their cars come together. Audi Tradition is bringing two Auto Union Silver Arrow cars along, with celebrity drivers: Nick Mason, drummer of the Pink Floyd rock group, and ex-Formula 1 star Hans-Joachim Stuck.
  • Techno Classica Audi 80 quattro 2,5 DTM
    03/25/11
    Tradition

    “Attractive Couples” on the Audi Stand

    Audi Tradition is introducing an unusual idea to mark the start of the classic car season. At the Techno Classica in Essen, which opens its doors from March 30 to April 3, the Audi stand will be based on the motto “Attractive Couples”. Audi Tradition’s display at the world’s biggest classic car show will be entitled “Racing Series”, with five competition vehicles representing various chapters of the company’s motorsport history, each of them matched with its series-production equivalent.
  • Audi Tradition
    03/22/11
    Tradition

    Across Europe with Audi Tradition

    Audi Tradition is beginning the 2011 historic car season with a very full programme. The heritage department of AUDI AG will have its “Museum on Wheels” on display at more than 30 events. The “classic of classics”, Italy’s world-famous Mille Miglia, is on the programme again following a two-year break. In May, five historic DKW models from the 1950s will make the journey to northern Italy. Before this, Audi Tradition will make an appearance at the world’s largest historic car show, the Techno Classica in Essen.
  • How DKW changed the automotive world
    02/16/11
    Tradition

    How DKW changed the automotive world

    The first Audi advertising with the ‘Vorsprung durch Technik’ slogan appeared 40 years ago, in 1971. Even then this technical leadership claim was well and truly justified. If we look back another 40 years we find DKW, one of the companies that later became Audi, introducing its F1 model at the 1931 International Automobile Exhibition in Berlin – the world’s first high-volume production car with front-wheel drive.
  • "Neuer Auftritt: Audi Tradition im Internet"
    05/12/10
    Tradition

    Audi Tradition – new presence on the Internet

    Audi Tradition now has a new Internet presence online at www.audi.de/tradition, and in English at www.audi.com/history. The new Internet pages provide an interesting insight into the eventful history of AUDI AG with its brands Audi, DKW, Horch, Wanderer, Auto Union and NSU. This is a presentation of “Vorsprung durch Technik” going back more than a century.
  • 01/21/10
    Tradition

    Audi Tradition: Online shop for spare parts

    To keep fine classic cars looking good in the future: “Audi Tradition Parts” today launched its online parts shop for the Audi brand and those that preceded it. The range offered by Audi Tradition is intended to help dealers, members of Audi Club International – and of course all other customers too. To find the shop on the Internet, go to www.audi.de/tradition-parts.
  • 100th anniversary of Bernd Rosemeyer’s birth
    10/06/09
    Tradition

    100th anniversary of Bernd Rosemeyer’s birth

    The 100th anniversary of the birth of racing driver Bernd Rosemeyer, who was born on October 14, 1909 in Lingen in north-west Germany, is approaching. Audi Tradition will be laying a bouquet at the memorial on today’s A5 Autobahn. Rosemeyer achieved international fame primarily as one of Auto Union’s top drivers in Grand Prix races and world speed record attempts in the “Silver Arrows” era of the 1930s. His racing triumphs in Europe, Africa and the USA made him a public idol – not least because of his swashbuckling driving style. Bernd Rosemeyer was a hero of his time, who tragically lost his life at the zenith of his career while making a world speed record attempt in early 1938.
  • With the Audi Space on PlayStation Home Audi fans can experience the new e-tron concept car in the driving game Vertical Run starting late 2009
    09/21/09
    Company

    Virtual test drive with Audi’s e-tron electric concept car

    Audi fans will be able to drive the e-tron concept car through PlayStation Home starting in late 2009. Audi is the first carmaker to develop its own virtual area there, known as the Audi Space. The Audi e-tron, a high-performance sports car with a purely electric engine, was introduced at the International Motor Show (IAA). Starting in December, it will be available in the Vertical Run driving game within the Audi Space.
  • First appearance of the Auto Union „Silver Arrow“ on the Avus race track in Berlin 1934: Hans Stuck at the wheel of the Auto Union Typ A race car
    05/26/09
    Tradition

    How the “Silver Arrow” legend was born

    75 years ago, one of the most dramatic chapters in the whole of motor sport history began. On May 27, 1934 the German racing cars that were soon to acquire the nickname “Silver Arrow” were entered for their first race, on the Avus racetrack in Berlin. Although neither Auto Union, the company from which Audi in its present-day form developed later, nor Mercedes Benz won that event, it was not long before these two manufacturers began to dominate international Grand Prix racing, a situation that prevailed until the outbreak of the Second World War in 1939. It seems almost incredible today, but by 1936 the Auto Union racing cars were reaching speeds of up to 380 kilometres an hour on the long straights of the Avus circuit – truly, the birth of a legend.
  • Centenary of racing legend Ewald Kluge’s birth
    01/15/09
    Tradition

    Centenary of racing legend Ewald Kluge’s birth

    The most famous DKW motorcycle racer ever stood out for having supreme driving skills and a will of steel – two powerful qualities that formed the launch pad for a unique racing career. Ewald Kluge would have celebrated his 100th birthday next week, having been born on January 19, 1909 in Lausa in the German state of Saxony.
  • 01/18/08
    Tradition

    In memory of Bernd Rosemeyer

    2008 is the 70th anniversary of the death of the illustrious Auto Union racing driver Bernd Rosemeyer. He was killed when his Auto Union streamliner racing car crashed during an attempt to break the world record on the autobahn between Frankfurt and Darmstadt. Audi Tradition will be laying a wreath at the memorial on what is now the A5 autobahn. Audi Tradition and the August Horch Museum, Zwickau, will also be organising a congress in memory of Bernd Rosemeyer on January 28, 2008.
  • Audi Sport quattro S1 Pikes Peak
    07/11/07
    Technology

    quattro hits the heights

    Of the many rally victories recorded by Audi in the 1980s, the last one was particularly memorable: 20 years ago, on 11 July 1987, Walter Röhrl and his Audi Sport quattro S1 won the Pikes Peak Hill Climb in the US state of Colorado. Following Audi’s withdrawal from the World Rally Championship in the previous year, this success marked the seamless transition of “Vorsprung durch Technik” into series production. After the company retired from rallying, quattro technology continued its success story on the road – Audi has sold 2.5 million cars with permanent four-wheel drive up to the present day.
  • 75th anniversary of the four rings
    06/28/07
    Tradition

    75th anniversary of the four rings

    Four interlinked rings: this was the symbol of the merger of Saxony's four car companies Audi, DKW, Horch and Wanderer that led to the formation of Auto Union AG precisely 75 years ago, on 29 June 1932. By the late 1930s, one in four cars in Germany was built by Auto Union AG and sported the four-ring badge on its radiator grille. Auto Union AG was created as a result of this merger, becoming the second-largest car manufacturer in Germany. To this day, the four rings remain the signet of AUDI AG. Thomas Frank, Head of Audi Tradition, explains: "The four rings embody one of the leading international suppliers of exclusive cars and are a visible expression of brand identity and quality – while at the same time acting as a bridge between the past, present and future."
  • DKW founder Jörgen Sakfte Rasmussen (1878 - 1964)
    06/04/07
    Tradition

    Audi Tradition celebrating 100 years of DKW

    A legend of the automotive world is celebrating its centenary this year: DKW. The company from Zschopau in Saxony originally planned to build steam-driven vehicles, yet ultimately rose to fame courtesy of its two-stroke engine. DKW had already become the world’s largest motorcycle manufacturer in the late 1920s, and then in the 1930s was the first company to mass-produce vehicles with front-wheel drive. DKW produced the pre-war period’s answer to Volkswagen, the F-series small cars, in astonishing numbers. Audi Tradition is marking the anniversary of its predecessor brand by entering DKW classic cars in a whole host of events, including the Mille Miglia and the Gran Premio Nuvolari in Italy, the Concours d’Elegance in Bergerac, France, the Silvretta Classic and Ennstal Classic in Austria, and of course the “100 Years of Rasmussen” festival in the town of Zschopau on 26 August.
  • 07/21/05
    Tradition

    H.P. Müller motorcycle world champion for NSU

    In these next few days it will be the 50th anniversary of Hermann Paul Müller’s World Motorcycle Championship title for NSU. Müller, who answered to the name “Renntiger” (race tiger), was the first privateer to win the World Championship in the 250 cc class. He recorded over 200 victories – not just on two wheels – and was one of the German motor racers who were prevented from enjoying a truly great career by the Second World War.
  • 09/07/04
    Tradition

    50th anniversary of the death of Rupert Hollaus

    September 11th, 2004 is the 50th anniversary of the death of Rupert Hollaus. The 23-year-old Austrian had just become world champion in the 125cc class on his NSU when he was involved in a fatal accident during training for the final race in Monza. As the decision to withdraw from motor sport-related production came soon after this event, the 1954 Monza race meeting is not only associated with the tragic death of Rupert Hollaus, but was also the final appearance of the highly successful factory team run by NSU, the company that later became part of the Audi Group.
  • 07/29/04
    Tradition

    Achille Varzi would have been 100 on August 4th

    Former Auto Union racing driver Achille Varzi would have turned 100 on August 4th. The Italian was one of the world’s best drivers until the mid-1930s and was considered in his home country to rival the legendary Tazio Nuvolari on equal terms. In the course of an exceptional career, Varzi won 28 Grand Prix events in eleven years including the most difficult races, and was admired for his sober, efficient driving style. Achille Varzi was a member of the Auto Union team from 1935 to 1937. He won the Tunis Grand Prix and the Coppa Acerbo in cars bearing the four-ring badge in 1935, and the Tripoli Grand Prix in 1936.
  • 06/25/03
    Tradition

    “The two-stroke road to success”

    “The DKW brand is not only an important part of the history of AUDI AG as we know it today. Without DKW, Audi perhaps wouldn’t even exist anymore.” Thomas Frank, Head of Audi Tradition is referring to the difficult years after the Second World War when Auto Union attempted a new start in Ingolstadt following its dissolution in Saxony. It was the DKW motorcycles and cars with their two-stroke engines that helped the company back on its feet. Not least for this reason, Audi Tradition is paying tribute to the founder of DKW Jörgen Skafte Rasmussen, who would have celebrated his 125th birthday on 30 July, with a special exhibition in the Audi museum mobile in Ingolstadt: “The two-stroke road to success” (Im Zweitakt zum Erfolg) from 3 July to 23 September 2003.
  • 05/09/03
    Tradition

    Ewald Kluge and his greatest victory

    Every year, when the first week in June comes round, a small island in the Irish Sea is transformed into a motorcyclists’ mecca: it is TT race week, and the winners can be sure of a permanent place in the motorcycling hall of fame. This event on the Isle of Man, the most arduous road race held anywhere in the world, took place for the first time in 1907. For 30 years, the winners were always British riders on bikes made in the United Kingdom, possibly because outsiders had no opportunity to practise on the course, and the weather was too unpredictable for them to cope with. None the less, a TT win was the ultimate goal for riders of every make of bike.
  • 01/17/03
    Tradition

    Bernd Rosemeyer killed in an accident 65 years ago

    Bernd Rosemeyer, one of the most exceptional racing drivers in German motor racing history, died 65 years ago. The then 28-year old was killed in a world record attempt on 28 January 1938 when his Auto Union Streamliner rolled over several times at some 440 km/h on the Frankfurt to Darmstadt autobahn. AUDI AG, as the traditional successor to Auto Union AG Chemnitz, will lay a wreath in memory of the famous racing driver at the site of the accident on the present-day A5 between Frankfurt and Heidelberg (in the direction of Darmstadt, commemorative stone at the first car park after the Langen-Mörfelden exit).
  • 12/04/02
    Tradition

    The publication of a new book

    A car without a logo? Unimaginable! In the car industry logos symbolise the "inner value", the message of the brand, and they ensure the continuity and recognition of the cars. The history of AUDI AG, which extends back to the 19th century, is particularly rich in logos and badges that were used on vehicles with the Audi, DKW, Horch, Wanderer, Auto Union and NSU brand names.
  • 07/19/02
    Tradition

    The story of Latin scholar Fikentscher

    History comes alive at the Audi museum mobile: Horst Fikentscher, 73, was recently one of up to 1,000 museum visitors a day. His first port of call was the delivery centre where he picked up his new Audi before visiting the museum to find out more about the history, the brands and models that make up Audi’s heritage. Yet the name Fikentscher is itself part of this history. Horst Fikentscher’s grandfather Franz was the company’s co-founder and his father Franz responsible for giving the company its name.
  • 06/06/02
    Tradition

    25 years ago: End of Ro 80 production after 10 years - Launch of the 5-cylinder injection engine - Premiere of the Audi 100 Avant (Press Information); Status: 06/02

    Three silver anniversaries this year: Audi Tradition is looking back at three important events in the history of Audi, which were not only of importance to the brand with the four rings but had far-reaching consequences in automotive history.
  • 12/14/01
    Tradition

    100 years ago: the first Horch car originated in a stable New book about the life and work of August Horch

    August Horch is considered one of the pioneers of the German car industry – the first Horch motor car took to the streets of Cologne's Ehrenfeld district 100 years ago, and it is 50 years since the death of the man who was among the very first automotive engineers. This is reason enough to recall his life's work – the systematic refinement of the motor car of the early days into an object that much more closely resembles the present-day car. The August Horch Museum in Zwickau has brought out a book that celebrates the life of August Horch as both an engineer and an individual. This commemorative biography, entitled "Pionier der Kraftfahrt" ("Pioneer of the Motor Vehicle") is based on many years of research by the author Jürgen Pönisch. The book is 218 pages long, and is illustrated with 284 photographs (some published here for the first time), as well as 110 documents.
  • 10/31/01
    Tradition

    “Auto Union GP” – a photographic portrait of the Auto Union race cars

    The legendary Auto Union Silver Arrows dominated the major races of the 1930s, winning 32 of 54 races up to the end of 1937. The battles fought out between the Auto Union race cars and the Mercedes single-seaters are unforgotten. Names such as Hans Stuck, Bernd Rosemeyer and Tazio Nuvolari are inseparably linked with the Auto Union Silver Arrows. The famous photographer Peter Vann has now paid tribute to these impressive racers in his fascinating illustrative book “Auto Union GP. Race and Record Cars”. Due to be published in October, his book illustrates the restoration of these unique vehicles and the exciting search for clues to the whereabouts of those race cars that had been lost without trace. Elaborate photo stories show the timeless beauty of the Silver Arrows with the four rings. A historical outline with plenty of background information, plus details about the technology and design of these legendary race cars round off this photographic volume.
  • 10/21/99
    Tradition

    50th anniversary of the Four Rings in Ingolstadt

    A new company bearing the name Auto Union GmbH came into being on September 3, 1949 in Ingolstadt, to uphold the automotive tradition of the four rings. It is this company that is the actual precursor of the present-day AUDI AG. From its base in West Germany, its purpose was now to maintain the tradition that the former Auto Union AG had established in Saxony.
  • 04/08/99
    Tradition

    Dates in the history of DKW

  • 02/08/99
    Tradition

    Horch - Dates in history

  • 02/08/99
    Tradition

    Audi - Dates in history

  • 02/08/99
    Tradition

    August Horch - Curriculum vitae

Historic Models

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