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Tradition

Auto Union

Anniversary magazine History

On 29 June 1932, Audiwerke, Horchwerke and Zschopauer Motorenwerke/DKW merged on the initiative of the State Bank of Saxony to form Auto Union AG. At the same time a purchase and leasing agreement was concluded with the Wanderer company for the acquisition of its automobile department. The new group had its headquarters in Chemnitz. When Auto Union AG was established, it was the second-largest motor vehicle manufacturer in Germany. The four interlocking rings chosen as its emblem symbolised the indissoluble unity of the four member-companies. The brand names Audi, DKW, Horch and Wanderer were retained. Each of the four brands was allocated a specific market segment within the new company: DKW (motorcycles and small cars), Wanderer (medium-size cars), Audi (cars in the upper midsize market segment), Horch (top-class luxury cars).

Recent Press Releases

  • Stig Blomqvist, Rallye-world champion 1984, in Sport quattro Rallye
    06/17/14
    Tradition

    Three major anniversaries for Audi at Goodwood

    Audi Tradition is celebrating three major anniversaries at the Festival of Speed from June 27 to 29, 2014 in Goodwood and, to mark all three occasions, is bringing three iconic motor racing vehicles from Audi’s past to England: The Audi Type C “Alpine Victor” secured the first motor racing triumph. 100 years ago the 35 hp open-topped touring car won the International Austrian Alpine Trial. 80 years ago, the Auto Union Silver Arrow models made their racing debut, which Audi Tradition commemorates by showing the Auto Union Type C racing car from 1936. The trio is completed by the Audi 90 quattro IMSA-GTO, which was entered in the North American race series 25 years ago. Le Mans winners Frank Biela and André Lotterer will be driving for Audi Tradition.
  • Grand Prix Historique in Monaco
    05/02/14
    Tradition

    Audi Tradition in Monaco with Silver Arrows

    Vintage racing fans are in store for an extraordinary experience when grand eras of racing come to life again in the Principality of Monaco on May 10 and 11. Formula race cars from a variety of eras are pitted against one another in spectacular races as part of the Historic Grand Prix of Monaco. The highlight: Fans will be treated to a special race each day on the world-famous Formula 1 circuit. Audi will be there with a 1936 Auto Union Type C and a 1939 Auto Union Type D. At the wheel of the Type C is Formula 1 and Le Mans icon Jacky Ickx. Driving the Auto Union Type D is Audi Board Member for Development Dr. Ulrich Hackenberg.
  • First appearance of the Auto Union „Silver Arrow“ on the Avus race track in Berlin 1934: Hans Stuck at the wheel of the Auto Union Typ A race car
    05/26/09
    Tradition

    How the “Silver Arrow” legend was born

    75 years ago, one of the most dramatic chapters in the whole of motor sport history began. On May 27, 1934 the German racing cars that were soon to acquire the nickname “Silver Arrow” were entered for their first race, on the Avus racetrack in Berlin. Although neither Auto Union, the company from which Audi in its present-day form developed later, nor Mercedes Benz won that event, it was not long before these two manufacturers began to dominate international Grand Prix racing, a situation that prevailed until the outbreak of the Second World War in 1939. It seems almost incredible today, but by 1936 the Auto Union racing cars were reaching speeds of up to 380 kilometres an hour on the long straights of the Avus circuit – truly, the birth of a legend.

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