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&Audi – an initiative thinking beyond

&Audi

Artificial intelligence (AI) will substantially change our mobility, our working world, and our lives. The aim of the &Audi initiative – former beyond initiative – is that AI will be applied for the benefit of society. The focus is to trust in autonomous driving and the future of work in the age of AI. As a first step, the beyond initiative has established an interdisciplinary network of international AI experts. Philosophers and psychologists meet software engineers, start-up entrepreneurs, and legal experts – because &Audi is convinced that, in order to shape the AI transformation, business, politics, and society must work together.

Recent press releases

  • 09/10/21
    Technology

    Audi discusses social aspect of autonomous driving with experts at the IAA

    The steering wheel retracts as if by magic, the driver’s seat slides into a comfortable position, and the car keeps on driving by itself. With its fully electric show car, the Audi grandsphere concept, the premium carmaker is showing at the IAA how the interior of the vehicle will change in the future as the driver becomes a passenger when driving functions become increasingly automated. In addition to the technological outlook, Audi’s activities at the IAA focused on the social aspect of automated driving with a panel discussion at the “House of Progress” brand pavilion in Munich.
  • 09/25/19
    Company

    Audi publishes user typology and emotional landscape of autonomous driving

    From the suspicious driver to the tech-savvy passenger: in the representative online study “The Pulse of Autonomous Driving”, Audi has produced a user typology of autonomous driving. In the context of the initiative “&Audi”, the mobility company Audi in cooperation with the market research institute Ipsos interviewed 21,000 people in nine countries on three continents. It shows that young, high-earning and well-educated “status-oriented trendsetters” and “tech-savvy passengers” most look forward to autonomous driving. Amongst “suspicious drivers”, who tend to be older with a lower level of income and education, skepticism is dominant. The “safety-oriented reluctant” would use autonomous driving only when others have gained experience with the technology. The largest user group are the “open-minded co-pilots”, who are fundamentally open to autonomous driving as long as they can take control at any time.
  • 11/06/18
    Company

    Audi and beyond initiative speak out for responsible use of AI at global forum

    A society in which artificial intelligence benefits people and society: To those ends, Audi is involved in AI4People, the first global forum for an ethical approach to AI in Europe. At the “Towards a Good AI Society Summit” at the European Parliament in Brussels, the forum presented a 20-point plan for a responsible AI society. One of the focuses was on coordinating European AI research and establishing issues of the responsible use of new technologies more firmly in the minds of developers, legislators and the general public. “We need a European approach to artificial intelligence that combines innovation with our values,” stated Dr. Roland Villinger, Chief Strategy Officer (CSO) and Chief Digital Officer (CDO) at AUDI AG, in Brussels.

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