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Culture and Trends

&Audi – an initiative thinking beyond

&Audi

Artificial intelligence (AI) will substantially change our mobility, our working world, and our lives. The aim of the &Audi initiative – former beyond initiative – is that AI will be applied for the benefit of society. The focus is to trust in autonomous driving and the future of work in the age of AI. As a first step, the beyond initiative has established an interdisciplinary network of international AI experts. Philosophers and psychologists meet software engineers, start-up entrepreneurs, and legal experts – because &Audi is convinced that, in order to shape the AI transformation, business, politics, and society must work together.

Recent press releases

  • 09/25/19
    Culture and Trends

    Audi publishes user typology and emotional landscape of autonomous driving

    From the suspicious driver to the tech-savvy passenger: in the representative online study “The Pulse of Autonomous Driving”, Audi has produced a user typology of autonomous driving. In the context of the initiative “&Audi”, the mobility company Audi in cooperation with the market research institute Ipsos interviewed 21,000 people in nine countries on three continents. It shows that young, high-earning and well-educated “status-oriented trendsetters” and “tech-savvy passengers” most look forward to autonomous driving. Amongst “suspicious drivers”, who tend to be older with a lower level of income and education, skepticism is dominant. The “safety-oriented reluctant” would use autonomous driving only when others have gained experience with the technology. The largest user group are the “open-minded co-pilots”, who are fundamentally open to autonomous driving as long as they can take control at any time.

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