Strategic topics | Audi MediaCenter

Audi stands for ”Vorsprung durch Technik”. To meet the challenges of sustainable mobility, the brand with the four rings is focusing on these strategic topics: outstanding products and technologies, a values-based corporate culture, responsible supply chains, and digital production. Learn more about how Audi is shaping the transformation of the company and premium mobility.

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Virtually controlled production a first in Audi body shop - The new automation system enables flexible, data-driven production and will initially be used in the body shop at Böllinger Höfe.

Strategic topics

03/27/2025

Virtually controlled production a first in Audi body shop

A world first at Böllinger Höfe: Audi is using a virtual programmable logic controller from Siemens on the Edge Cloud 4 Production (EC4P) platform in the body shop. The TÜV-certified network of virtual programmable logic controllers works with a security function specially developed by Siemens.

Management and works council enter agreement for the future - Audi management and the works council are laying a milestone that will strengthen the competitiveness and future viability of the German sites long-term in the shape of an agreement for the...

Company

03/17/2025

Management and works council enter agreement for the future

Greater resiliency, a clear technology focus, and secure jobs: Audi management and the works council are laying a milestone that will strengthen the competitiveness and future viability of the German sites long-term in the shape of an agreement for the future. As part of the agreement, Audi is extending the job protection plan until the end of 2033, reducing labor costs and positioning its German sites to be robust and flexible for the transition to electric mobility. The agreement applies with immediate effect and provides the basis for further developments.

Audi agreement for the future - Outline for a realignment of the German Audi sites

Company

03/17/2025

Gernot Döllner: “A clear sign for more focus, efficiency, and profitability”

In order to make Audi competitive and future-proof in times of intensified competition and far-reaching shifts in the automotive industry, management and employee representatives have entered into an agreement for the future. An appraisal from the company and the works council at a glance.

Audi and DAZN bring major-league thrills to your car - Live sport on the MMI touch display: Audi integrates the DAZN app into its new models.

Technology

03/12/2025

Audi and DAZN bring major-league thrills to your car

Featuring UEFA Champions League, the FIFA Club World Cup 2025, American sports like NFL and NBA, and handball and golf: Audi is expanding its Audi Application Store offer to include the DAZN app, bringing the sports streaming service into the vehicle – with Audi as the first automaker ever to do so. Sports fans can experience the content both on the MMI touch display and MMI passenger display. The DAZN app is now available in the new models of the Audi A5, Audi Q5, Audi A6, Audi A6 e-tron, and Audi Q6 e-tron series via the Audi Application Store.

Production at the Neckarsulm plant - Production at the Neckarsulm plant

Strategic topics

02/03/2025

Audi heightens clarity for customers through global standardization of model names

Global standardization and clear orientation for all customers: Audi is strengthening the alphanumeric format of its nomenclature. Going forward, it will represent the size and positioning of each model globally in a unified and transparent way. The previous distinction between electric vehicles and models with combustion engines according to their number no longer applies.

Audi S5 Avant - Audi S5 Avant in the snow

Strategic topics

01/13/2025

1.7 million deliveries in 2024: Audi forges ahead with its model initiative

Audi delivered around 1.7 million vehicles worldwide in 2024. More than 164,000 of those were fully electric models. Reasons for this overall decline of almost 12 percent (8 percent for fully electric models) compared to the previous year included the challenging economic conditions, an intensely competitive market, and limited availability of parts. In addition, the new product portfolio is only gradually having an impact on global sales volumes.

Audi starts production of electric models at its new plant in China - State-of-the-art plant at Audi FAW NEV Company in Changchun: vehicle assembly

Company

12/17/2024

Audi starts production of electric models at its new plant in China

Audi FAW NEV Company, a cooperation project between Audi and long-standing partner FAW, has commenced production of all-electric Audi models. The company and its new state-of-the-art plant form a key component of the strategy Audi has adopted for the Chinese market. The new production site in Changchun is the first in China to exclusively produce fully electric Audi models based on the PPE platform, beginning with the Q6L e-tron family, followed by a market-specific version of the Audi A6 e-tron.

Geoffrey Bouquot - Geoffrey Bouquot named board member for Technical Development at Audi

Strategic topics

12/04/2024

Geoffrey Bouquot named board member for Technical Development at Audi

Just in time for the planned restructuring of Vehicle Development in line with matrix organization principles, Audi is confirming a structural change: effective January 1, 2025, Geoffrey Bouquot will take over as head of the Technical Development division, which will be merged with his previous Innovation and Software-Defined Vehicle (SDV) division.

Audi presents key debuts for China at Auto Guangzhou - Impressions of Auto Guangzhou 2024 with the Audi A5L

Company

11/15/2024

Audi presents key debuts for China at Auto Guangzhou

Auto Guangzhou in southern China is set to delight visitors with some impressive premieres: Audi and its local partners are showcasing three product highlights exclusively for the Chinese market at this year’s fair. The Audi Q6L e-tron will be presented at the FAW stand shortly before its market launch as the first locally produced vehicle based on the Premium Platform Electric (PPE). The A5L, successor to the A4L, will also be on display. At the SAIC stand, visitors can expect to see the recently presented AUDI E concept and the sister brand AUDI, written in capital letters. This model embodies intelligent and connected electric vehicles that are being jointly developed by Audi and SAIC specifically for China. Audi is positioning itself in China with its two-partner strategy. Collaborating with the local car manufacturers FAW and SAIC, Audi is developing customized vehicles for the Chinese market.

AUDI E concept - Static photo,
Colour: Morning Haze

Company

11/07/2024

Double debut in Shanghai – AUDI and the AUDI E concept

Audi is setting up for the future in China. To this end, the company is launching its first new brand alongside the Audi E concept: AUDI – without the four rings logo but spelled in four capital letters – signals both the connection to and differentiation from the sister brand. Based in and tailored for China, brand and car represent the best of both worlds – unmistakable Audi DNA meets China innovations. The AUDI E concept perfectly shows how an automobile can exceed Chinese users’ expectations. Gernot Döllner, Audi CEO: “By launching this new brand for electric and intelligent models in China, Audi is breaking new ground to tap into new and more tech-savvy customer segments.”

Audi opens new primer facility in Neckarsulm - From left to right: Rainer Schirmer, Chairman of the Works Council; Ursula Noll, Head of Production Planning Paint Shop Corrosion Protection; Fred Schulze, Plant Manager at the Neckarsulm site.

Company

10/16/2024

Audi opens new primer facility in Neckarsulm

Ceremonial inauguration at the Neckarsulm site: Audi opened the new primer building on the factory premises in the presence of more than 200 guests. The facility sets new standards in the automotive industry with sustainable technologies and processes and is suitable for both combustion and electric vehicles. The top coat plant is also currently being restructured until 2025. With the renovation of the paint shop, AUDI AG is making a targeted investment in the site and gearing it towards a sustainable future.

Marco Schubert - Board member for Sales and Marketing

Strategic topics

08/30/2024

A change in the Audi Board of Management: Marco Schubert takes over Sales and Marketing from Hildegard Wortmann

Marco Schubert is returning to Audi after three years and becoming the new Member of the Board of Management for Sales and Marketing. The Supervisory Board of Audi made this decision on August 30, 2024. Schubert succeeds Hildegard Wortmann, who is leaving the Audi Board of Management on August 31, after five years at her own wish and by harmonious mutual agreement. At the same time, Wortmann will leave her role in the Extended Executive Committee of Volkswagen Group.

Procurement and Supply chain - Procurement and Supply chain

Procurement and Supply chain

Working at Audi - Illustration for working at Audi

Working at Audi

Production Audi Q6 e-tron at the Ingolstadt site - The degree of automation in the body shop is 87 percent.

e-tronquattro22

Production and Logistics

The future is HERE: Tomorrowís mobility begins with real-time - In the picture: A HERE high-definition map image of a motorway in Michigan.
Source: HERE

Digitalization

Sales and Marketing - Illustration for Sales and Marketing

Sales and Marketing

Images

Audi agreement for the future - Outline for a realignment of the German Audi sites

Management and works council enter agreement for the future - Audi management and the works council are laying a milestone that will strengthen the competitiveness and future viability of the German sites long-term in the shape of an agreement for the...

Infographic - Audi agreement for the future - Audi agreement for the future - Outline for a realignment of the German Audi sites

Marco Schubert - Member of the Board of Management of AUDI AG for Sales and Marketing

Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT - Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT.

e-tronquattro22

Sketch - Audi A5 - On July 16, 2024, the four rings unveil the new Audi A5.

Audi Hungaria expands its solar park by 160,000 square meters - Gábor Berényi, owner and Managing Director of Smart Solar Kft. (left), and Michael Breme, Chairman of the Board of Management of Audi Hungaria

Geoffrey Bouquot - Member of the Board of Management at AUDI AG for Technical Development

As of: 08/09/2023

Videos

Statements on the agreement for the future – Footage

Electromobility @Audi 2025 – Footage

Audi A6 Avant Production at Neckarsulm Site – Footage

Audi FAW NEV Co. Factory Changchun – Footage

The datacenter CA31 at incampus Ingolstadt

Audi Q6 e-tron – Apple Vision Pro mixed reality experience – Footage

e-tronquattro22

As of: 08/09/2023