We process your personal data, which we collect within the context of your interaction with AUDI AG as a journalist, photographer, influencer or other multiplier, or as a visitor to the Audi MediaCenter in accordance with the provisions of the General Data Protection Regulation (GDPR) and the German Federal Data Protection Act [Bundesdatenschutzgesetz, (“BDSG”)], for a variety of purposes. This includes when you register for media events, for the Annual Press Conference, for the Annual General Meeting; when you contact AUDI AG press officers or other AUDI AG employees; and when you sign up at the Auto Media Center or sign up for press information. The specific purposes for data processing are primarily focused on the functions and services that you use.
The Audi MediaCenter offers both publicly accessible content as well as content that is only available to logged-in users for whom personal registration is required. In addition, personally configurable newsletters are also offered.
Personal data include all information related to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
Relevant personal data includes
Contact and master data (e.g. first name, last name, title, academic degrees, gender, address, telephone number, email address, media you work for)
Data entered when registering for events (e.g. date of birth, place of birth, ID number, passport information, special dietary needs and allergies)
Data from test vehicle bookings (e.g. a copy of your driving license, information about the test vehicle (model, time period), information about traffic violations and penalty charge notices).
We also process press articles and other pieces published by you about test drives or other topics related to AUDI either online or offline and which are available in the public domain (e.g. internet, TV, radio, newspapers and magazines as well as other press products).