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Ducati Motor Holding S.p.A

Annual Press Conference 2015

Founded in 1926, Ducati now builds racing-inspired motorcycles characterised by performance engines with desmodromic distribution, innovative design, and avant-garde technology. The company produces a range of premium motorcycles with technical and design features that are relevant in the main market segments and grouped into six unique model families: Diavel, Hypermotard, Monster, Multistrada, Superbike. Model Year 2015 saw the introduction of the Ducati Scrambler: not just a new motorcycle but rather a new brand, offering a whole new world made up of bikes, accessories and apparel that provide the last word in self-expression.

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