Moving forward under a new name:  quattro GmbH becomes Audi Sport GmbH
Audi Sport GmbH

Audi Sport GmbH

Founded 40 years ago with a handful of employees, today Audi Sport GmbH – formerly quattro GmbH – shapes the sporty, exclusive image of the brand with the four rings. Only the sportiest models bearing the four rings are allowed to use the insignia R and RS. In addition to dynamic models for the general customer base, the company also handles customization through the Audi exclusive program and the Audi collection. Audi Sport GmbH is managed by Rolf Michl. Audi will enter Formula 1 for the first time in 2026. For this purpose, the independent Audi Formula Racing GmbH was founded as a wholly owned subsidiary of Audi Sport GmbH. It is responsible for the development and production of the specially developed power unit and is headed by CEO Adam Baker.

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