Moving forward under a new name:  quattro GmbH becomes Audi Sport GmbH
Audi Sport GmbH

Audi Sport GmbH

Founded over 40 years ago with a handful of employees, today Audi Sport GmbH – formerly quattro GmbH – shapes the sporty, exclusive image of the brand with the four rings. Only the sportiest models bearing the four rings are permitted to use the abbreviations R and RS. In addition to dynamic models for its general customer base, the company handles customizations through the Audi exclusive program, the Audi collection, and Audi Sport racing. Audi Sport GmbH is headed by Rolf Michl, and Audi will enter Formula 1 for the first time in 2026. The independent Audi Formula Racing GmbH was founded as a wholly-owned subsidiary of Audi Sport GmbH for this purpose. Headed by CEO Adam Baker, the subsidiary is responsible for developing and producing the specially designed power unit.

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