Design

Sketch - Audi RS Q8 - Design sketch

The design development at Audi extends to every area of the car, from the body that is much more than a car’s shell and the interior to colors and materials to lighting design.

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“Good design and true progress can only come from real passion” - Marc Lichte
Technology
06/01/2024

Marc Lichte: “Good design and true progress can only come from real passion”

He stands for reduced shapes, courageous thinking, and untiring passion, traits with which he designed more than 150 vehicles over the past 28 years. For an entire decade as Head of Design at the premium manufacturer Audi, Marc Lichte (54) was responsible for exterior and interior design and designing the brand’s racecars as well as for UI/UX design, which is becoming increasingly relevant for connected vehicles. During his tenure, Audi Design was honored with numerous international awards. On June 1, Massimo Frascella is slated to succeed Lichte, who will leave the VW Group to seek new creative impulses elsewhere. His design language will continue to shape the model range of the manufacturer from Ingolstadt for a long time to come.
“Like a tailor-made suit” - Special accentuation of the vehicle sculpture: Marco dos Santos, who is responsible for design branding at Audi, has decorated the prototype of the Audi Q6 e-tron with an individual foliation, the so-called Livery Design.
Models
07/26/2023

“Like a tailor-made suit”: What makes the decals for the Audi Q6 e-tron prototype unique

Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car. The brand with the four rings has already presented more than 20 vehicles featuring this special exterior, all designed by Marco dos Santos, who is responsible for Design Branding at Audi. His latest vision now decorates the Audi Q6 e-tron prototype. Marco dos Santos uses his latest decals to explain the philosophy behind the expressive design, how men’s suits factor in, and what makes even a designer nervous.
Massimo Frascella - Chief Creative Officer

Massimo Frascella

Chief Creative Officer

Biography
Illustration - Audi Technology Lexicon - Keyvisual Audi Technology Lexicon
Illustration - Audi Technology Portal - Audi Technology Portal

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