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Audi prologue – Design Sketch
Audi prologue – Design Sketch

The design is cited by Audi customers as the No. 1 reason for buying. It therefore plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colors and materials to lighting design. The Audi prologue show car provides a concrete glimpse at the brand’s future design language. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.

Press folders

  • 10/20/17
    Technology

    Tech Day Insight Design

    2017 heralds in a new design era for Audi: The new Audi A7 Sportback is the brand’s sporty face in the full-size class and fulfills the design pledge of the prologue studies. The four-door coupé is the classic example of Audi’s new full-size class design language. At the same time, the brand with the four rings is establishing an innovative design process in the new Audi Design Center in Ingolstadt: digital design manufactory. It combines state-of-the-art CAD and 3-D visualization with traditional handcrafted modeling. The open concept of the new Design Center forms the basis for integrated, cross-disciplinary collaboration. Consumption figures for the Audi A7 Sportback 55 TFSI quattro S tronic: Combined fuel consumption in l/100 km: 7.2 – 6.8* (32.7 – 34.6 US mpg) Combined CO2 emissions in g/km: 163 – 154* (262.3 – 247.8 g/mi) *Figures depend on the wheel/tire sets used

Recent Press Releases

  • 09/20/18
    Models

    Readers’ Choice by auto, motor und sport: Audi Takes Top Place in Connectivity and Interior Design

    Audi is the leading automotive brand when it comes to connectivity, and its flagship, the Audi A8, is the best connected car. These are two results of the readers’ choice “Car Connectivity Award” carried out by renowned specialist magazine auto, motor und sport. Audi also won in the “Interior – design brand 2018” category of the “Autonis” competition, a further readers’ choice award presented by the magazine. The award ceremony will be held in Stuttgart on September 20, 2018.
  • 08/20/18
    Models

    Audi’s new full-size class – with the market introduction of the Q8 now complete

    The new Audi Q8 (combined fuel consumption in l/100 km: 6.8 – 6.6*; combined CO2 emissions in g/km: 179 – 172*) delivers its very own interpretation of a large four-door SUV coupé with its striking design and excellent adaptability. Together with the Audi A8, the Audi A7 Sportback and the Audi A6, it constitutes the new full-size class in the brand’s product portfolio. With their extensive package of innovative technologies, the full-size models once again underscore “Vorsprung durch Technik” and offer customers a great deal of utility value.
  • 07/30/18
    Models

    Audi PB 18 e-tron: show car world premiere at Pebble Beach Car Week

    Audi will reveal a world first during the 2018 Pebble Beach Car Week in California – a supercar concept car with electric drive. Pebble Beach Car Week, held every August in and around the Californian coastal city of Monterey, has long been considered the world’s most important forum for lovers of exquisite automobiles. Interest is not limited here to vintage cars but instead includes leading-edge design study concept cars and visionary technology.
  • 07/18/18
    Models

    The new Audi TT – an update for the design icon

    Twenty years after the series premiere of the original TT, the third generation of the Audi TT is receiving a comprehensive update. The design icon takes the stage with a sporty and refined exterior design, higher-powered engines and an extended scope of standard equipment.
  • 07/04/18
    Models

    Chill out: Audi e-tron prototype alone on the big stage

    Driver and passengers experience their surroundings in a whole new dimension in the Audi e-tron prototype. In addition to its generous space and the stylishly reduced design, Audi’s first electric car offers a high level of calm and, in turn, the perfect stage for the Bang & Olufsen 3D Premium Sound System. The full-size SUV also provides a new digital operating and display experience. It is the first volume-production car with virtual exterior mirrors.

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