We are using cookies for a better user experience.
The design is cited by Audi customers as the No. 1 reason for buying. It therefore plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colors and materials to lighting design. The Audi design language is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.