The design is cited by Audi customers as the No. 1 reason for buying. It therefore plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colors and materials to lighting design. The Audi prologue show car provides a concrete glimpse at the brand’s future design language. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.