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Audi prologue – Design Sketch
Audi prologue – Design Sketch

The design is cited by Audi customers as the No. 1 reason for buying. It therefore plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colors and materials to lighting design. The Audi prologue show car provides a concrete glimpse at the brand’s future design language. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.

Recent Press Releases

  • 04/18/17
    Models

    The architecture of e mobility: Audi e-tron Sportback concept

    Design study and technology demonstrator, electric car and power pack in the guise of a coupé: Audi presents a versatile concept car at the Auto Shanghai this spring. The four-door Gran Turismo Audi e-tron Sportback concept comes with a 320 kW electric drive. The formal idiom combines classic Audi elements with an array of trendsetting details: an electrifying architecture, tailored consistently to the technology and the package of the electric drive.
  • 02/10/17
    Audi MediaCenter

    Gold for Audi Q2 in the German Design Award competition

    The Audi Q2* has won the gold in the German Design Award. At the award ceremony today in Frankfurt am Main, the compact SUV secured the highest award for “Excellent Production Design – Transportation.”
  • 11/24/15
    Models

    “Auto Trophy 2015”: Audi the most successful brand with five awards

    Audi emerged from the “Auto Trophy 2015” reader poll of the magazine AUTO ZEITUNG as the most successful brand, with five awards. At this year’s awards ceremony, four of the coveted trophies went to the models Audi A1, Audi A3, Audi Q7 and Audi R8. The brand with the four rings also topped the poll category of “Best Design Worldwide”.
  • 09/02/15
    Models

    Audi Q7 wins for best premium interior design

    The new Audi Q7 has been named “Best of the Best” in the German Design Council’s Automotive Brand Contest 2015. The new Audi R8 is being honored in three categories. In addition, the Audi prologue concept cars are receiving “Special Mention” for exceptional innovation. In all, Audi is receiving 16 awards at the fifth edition of the competition.
  • 08/19/15
    Models

    Outlook on series production – the Audi e-tron quattro concept at the IAA 2015

    Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand’s first large-series electric car.

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