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Audi prologue – Design Sketch
Audi prologue – Design Sketch

The design is cited by Audi customers as the No. 1 reason for buying. It therefore plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colors and materials to lighting design. The Audi prologue show car provides a concrete glimpse at the brand’s future design language. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.

Press folders

  • 10/20/17
    Technology

    Tech Day Insight Design

    2017 heralds in a new design era for Audi: The new Audi A7 Sportback is the brand’s sporty face in the full-size class and fulfills the design pledge of the prologue studies. The four-door coupé is the classic example of Audi’s new full-size class design language. At the same time, the brand with the four rings is establishing an innovative design process in the new Audi Design Center in Ingolstadt: digital design manufactory. It combines state-of-the-art CAD and 3-D visualization with traditional handcrafted modeling. The open concept of the new Design Center forms the basis for integrated, cross-disciplinary collaboration. Consumption figures for the Audi A7 Sportback 55 TFSI quattro S tronic: Combined fuel consumption in l/100 km: 7.2 – 6.8* (32.7 – 34.6 US mpg) Combined CO2 emissions in g/km: 163 – 154* (262.3 – 247.8 g/mi) *Figures depend on the wheel/tire sets used

Recent Press Releases

  • 09/20/18
    Models

    Readers’ Choice by auto, motor und sport: Audi Takes Top Place in Connectivity and Interior Design

    Audi is the leading automotive brand when it comes to connectivity, and its flagship, the Audi A8, is the best connected car. These are two results of the readers’ choice “Car Connectivity Award” carried out by renowned specialist magazine auto, motor und sport. Audi also won in the “Interior – design brand 2018” category of the “Autonis” competition, a further readers’ choice award presented by the magazine. The award ceremony will be held in Stuttgart on September 20, 2018.
  • 08/20/18
    Models

    Audi’s new full-size class – with the market introduction of the Q8 now complete

    The new Audi Q8 (combined fuel consumption in l/100 km: 6.8 – 6.6*; combined CO2 emissions in g/km: 179 – 172*) delivers its very own interpretation of a large four-door SUV coupé with its striking design and excellent adaptability. Together with the Audi A8, the Audi A7 Sportback and the Audi A6, it constitutes the new full-size class in the brand’s product portfolio. With their extensive package of innovative technologies, the full-size models once again underscore “Vorsprung durch Technik” and offer customers a great deal of utility value.
  • 07/30/18
    Models

    Audi PB 18 e-tron: show car world premiere at Pebble Beach Car Week

    Audi will reveal a world first during the 2018 Pebble Beach Car Week in California – a supercar concept car with electric drive. Pebble Beach Car Week, held every August in and around the Californian coastal city of Monterey, has long been considered the world’s most important forum for lovers of exquisite automobiles. Interest is not limited here to vintage cars but instead includes leading-edge design study concept cars and visionary technology.
  • 07/18/18
    Models

    The new Audi TT – an update for the design icon

    Twenty years after the series premiere of the original TT, the third generation of the Audi TT is receiving a comprehensive update. The design icon takes the stage with a sporty and refined exterior design, higher-powered engines and an extended scope of standard equipment.
  • 07/04/18
    Models

    Chill out: Audi e-tron prototype alone on the big stage

    Driver and passengers experience their surroundings in a whole new dimension in the Audi e-tron prototype. In addition to its generous space and the stylishly reduced design, Audi’s first electric car offers a high level of calm and, in turn, the perfect stage for the Bang & Olufsen 3D Premium Sound System. The full-size SUV also provides a new digital operating and display experience. It is the first volume-production car with virtual exterior mirrors.
  • 09/11/17
    Audi MediaCenter

    Audi Aicon concept car – autonomous on course for the future

    With the four-door design vision Audi Aicon, the brand with the four rings is presenting a autonomous Audi of the future – with no steering wheel or pedals. As a design concept, the four-door 2+2 boldly leaps ahead to show the exterior and interior design of the next decades. The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalization and sustainability in a visionary manner. The Aicon, too, is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 - 497.1 mi) on a single charge.
  • 09/08/17
    Models

    Audi at the IAA 2017: Autonomous driving in three steps

    Progress in three levels: Audi is showcasing its autonomous driving strategy at the IAA 2017. The new Audi A8 incorporates conditional automated driving at level 3 as standard. Two concept cars will also be demonstrating the Audi vision for level 4 and level 5. They also provide insights into the brand’s future Audi AI technologies. Other production models – from sporty to ultra-efficient – round off the motor show presence of the brand with the four rings.
  • 07/11/17
    Models

    The new Audi A8: future of the luxury class

    Today is where the future begins in the luxury class: The new Audi A8 makes its world debut at the Audi Summit in Barcelona. In its fourth generation, the flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.
  • 07/07/17
    Models

    Interview Marc Lichte: „The new Audi A8 reflects the progressive face of the brand.”

    Marc Lichte has been Head of Audi Design since 2014. On July 11, 2017 the fourth generation of the Audi A8 will be presented at the Audi Summit in Barcelona. The luxury sedan emphasizes a new design language.
  • 04/18/17
    Models

    The architecture of e mobility: Audi e-tron Sportback concept

    Design study and technology demonstrator, electric car and power pack in the guise of a coupé: Audi presents a versatile concept car at the Auto Shanghai this spring. The four-door Gran Turismo Audi e-tron Sportback concept comes with a 320 kW electric drive. The formal idiom combines classic Audi elements with an array of trendsetting details: an electrifying architecture, tailored consistently to the technology and the package of the electric drive.
  • 02/10/17
    Audi MediaCenter

    Gold for Audi Q2 in the German Design Award competition

    The Audi Q2* has won the gold in the German Design Award. At the award ceremony today in Frankfurt am Main, the compact SUV secured the highest award for “Excellent Production Design – Transportation.”
  • 09/02/15
    Models

    Audi Q7 wins for best premium interior design

    The new Audi Q7 has been named “Best of the Best” in the German Design Council’s Automotive Brand Contest 2015. The new Audi R8 is being honored in three categories. In addition, the Audi prologue concept cars are receiving “Special Mention” for exceptional innovation. In all, Audi is receiving 16 awards at the fifth edition of the competition.
  • 08/19/15
    Models

    Outlook on series production – the Audi e-tron quattro concept at the IAA 2015

    Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand’s first large-series electric car.
  • 04/16/15
    Models

    The new form of automotive freedom: the Audi prologue allroad show car

    High-end technology and unrestricted everyday practicality, plus alluring elegance: The Audi prologue allroad is making its world premiere at Auto Shanghai. In any terrain, in any situation: the five-door model with the raised body provides a new emphasis in the Audi prologue show car family. Its operating concept enables digital interaction between driver and passengers; the plug-in hybrid drive impresses with 540 kW (734 hp), yet low consumption.
  • 02/25/15
    Models

    Sporty and elegant, versatile and connected – the Audi prologue Avant show car

    A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupé, the prologue.
  • 11/19/14
    Models

    The Audi prologue show car – launching into a new design era

    Audi is launching into a new design era: At the Los Angeles Auto Show, Marc Lichte, Head of Design, is presenting the Audi prologue concept car. Lichte is giving the Audi brand a new styling direction in the large coupe.

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