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Design

The design is cited by Audi customers as the No. 1 reason for buying. It therefore plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colors and materials to lighting design. The Audi prologue show car provides a concrete glimpse at the brand’s future design language. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.

Recent Press Releases

  • Audi e-tron quattro concept – Exterior Sketch – Rear
    08/19/15
    Models

    Outlook on series production – the Audi e-tron quattro concept at the IAA 2015

    Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand’s first large-series electric car.
  • Audi prologue allroad
    04/16/15
    Models

    The new form of automotive freedom: the Audi prologue allroad show car

    High-end technology and unrestricted everyday practicality, plus alluring elegance: The Audi prologue allroad is making its world premiere at Auto Shanghai. In any terrain, in any situation: the five-door model with the raised body provides a new emphasis in the Audi prologue show car family. Its operating concept enables digital interaction between driver and passengers; the plug-in hybrid drive impresses with 540 kW (734 hp), yet low consumption.
  • Audi prologue Avant
    02/25/15
    Models

    Sporty and elegant, versatile and connected – the Audi prologue Avant show car

    A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupé, the prologue.
  • Audi prologue
    11/19/14
    Models

    The Audi prologue show car – launching into a new design era

    Audi is launching into a new design era: At the Los Angeles Auto Show, Marc Lichte, Head of Design, is presenting the Audi prologue concept car. Lichte is giving the Audi brand a new styling direction in the large coupe.

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