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Audi prologue – Design Sketch
Audi prologue – Design Sketch

The design is cited by Audi customers as the No. 1 reason for buying. It therefore plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colors and materials to lighting design. The Audi prologue show car provides a concrete glimpse at the brand’s future design language. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.

Recent Press Releases

  • 10/17/17
    Models
    New

    Save the date: World premiere of the Audi A7 Sportback on livestream

    In the new Audi Design Center in Ingolstadt, Audi is to present the sporty side of the luxury class: the new A7 Sportback. With this four-door coupe, Audi is keeping the design promise previously seen in the prologue studies. The Gran Turismo is the essence of the new Audi design language. Friends and fans of the brand all over the world will see the new model unveiled live on www.audimedia.tv at 7:00 p.m. (CET) on October 19.
  • 09/11/17
    Audi MediaCenter

    Audi Aicon concept car – autonomous on course for the future

    With the four-door design vision Audi Aicon, the brand with the four rings is presenting a autonomous Audi of the future – with no steering wheel or pedals. As a design concept, the four-door 2+2 boldly leaps ahead to show the exterior and interior design of the next decades. The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalization and sustainability in a visionary manner. The Aicon, too, is designed for purely electric operation and should be able to cover distances between 700 and 800 kilometers (435.0 - 497.1 mi) on a single charge.
  • 09/08/17
    Models

    Audi at the IAA 2017: Autonomous driving in three steps

    Progress in three levels: Audi is showcasing its autonomous driving strategy at the IAA 2017. The new Audi A8 incorporates conditional automated driving at level 3 as standard. Two concept cars will also be demonstrating the Audi vision for level 4 and level 5. They also provide insights into the brand’s future Audi AI technologies. Other production models – from sporty to ultra-efficient – round off the motor show presence of the brand with the four rings.
  • 07/11/17
    Models

    The new Audi A8: future of the luxury class

    Today is where the future begins in the luxury class: The new Audi A8 makes its world debut at the Audi Summit in Barcelona. In its fourth generation, the flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.
  • 07/07/17
    Models

    Interview Marc Lichte: „The new Audi A8 reflects the progressive face of the brand.”

    Marc Lichte has been Head of Audi Design since 2014. On July 11, 2017 the fourth generation of the Audi A8 will be presented at the Audi Summit in Barcelona. The luxury sedan emphasizes a new design language.

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