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Audi prologue – Design Sketch
Audi prologue – Design Sketch

The design is cited by Audi customers as the No. 1 reason for buying. It therefore plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colors and materials to lighting design. The Audi design language is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.

Press folders

  • 07/07/21
    Models

    Audi TechTalk Design

    A rapid technological shift is revolutionizing automobile design. Electromobility, digitization, and automated driving in particular ensure that the interior is the now the focus of the design process. Without the need to actually steer the vehicle, drivers gain new freedoms. The interior is transformed into a space for personal freedom. In the Audi TechTalk Design, we describe this paradigm shift and the new design possibilities resulting from it. We let experts report on the challenges of future design and explain how the three creative workshops in Ingolstadt, Beijing, and Malibu are using the latest methods to shape the automobile portfolio of tomorrow around the clock. All the relevant information and press materials can be found here.

Recent Press Releases

  • 09/07/21
    Models

    Audi A6 e-tron concept at Milan Design Week

    Emotional design, spectacular lighting technology, and perfect harmony – that’s what both the Audi brand and Dutch product designer Marcel Wanders are renowned for. In the Audi City Lab showroom designed by Wanders at Milan Design Week, the brand with the four rings will be exhibiting its impressive Audi A6 e-tron concept. In addition, Audi will also be presenting the RS e-tron GT and the Q4 e-tron to the public.
  • 08/10/21
    Models

    Audi skysphere concept – the future is wide open

    Audi has unveiled the first member of a new family of concept vehicles, a spectacular roadster. Audi skysphere concept is the name of the electric-powered, two-door convertible whose lines lead directly to the Audi design of tomorrow. With it, the brand is illustrating its vision for the progressive luxury segment of the future, in which the interior becomes an interactive space and the vehicle a platform for captivating experiences. This is being made possible thanks to autonomous driving, a revolutionary redesign of the interior, and a seamless digital ecosystem.
  • 07/20/21
    Models

    Marc Lichte: For me, that’s first class traveling

    What direction is auto design heading? This question imposes itself as more and more electric models arrive on the road. The most beautiful cars that have ever existed, some say. Too traditional, others grumble. Audi Design chief Marc Lichte has a clear perspective on this. In recent months, he and his team have been looking intensively at that sea change. In the interview, he gives an overview of how the technological changes have turned Audi’s design – even its design process – upside down.
  • 07/15/21
    Models

    Audi concept cars: Spheres with high tech

    In the coming months, Audi will use three innovative concept cars to illustrate how the brand will design the future of the luxury class. The shared root word “sphere” in their model names emphasizes all three designs’ focus on the new interior concept and the holistic digital ecosystem for a new world of experience inboard.
  • 07/15/21
    Models

    Inner worlds – the new architecture of mobility

    “As a designer, there has never been a time as exciting as today. Right now is the best time to rethink and reconfigure automobile design – to put it briefly: to lead car design into the future,” says Audi head designer Marc Lichte. In fact, behind his enthusiasm, behind the pure emotion lies one of the greatest revolutions in this history of the automobile.

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