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Design

The design is cited by Audi customers as the No. 1 reason for buying. It therefore plays a central role in the development of new models. The company is committed to systematic and long-term design development. This extends to every area of the car, from the interior and exterior to colors and materials to lighting design. The Audi prologue show car provides a concrete glimpse at the brand’s future design language. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly.

Recent Press Releases

  • Audi Q7
    09/02/15
    Models

    Audi Q7 wins for best premium interior design

    The new Audi Q7 has been named “Best of the Best” in the German Design Council’s Automotive Brand Contest 2015. The new Audi R8 is being honored in three categories. In addition, the Audi prologue concept cars are receiving “Special Mention” for exceptional innovation. In all, Audi is receiving 16 awards at the fifth edition of the competition.
  • Audi e-tron quattro concept – Exterior Sketch – Rear
    08/19/15
    Models

    Outlook on series production – the Audi e-tron quattro concept at the IAA 2015

    Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand’s first large-series electric car.
  • Audi prologue allroad
    04/16/15
    Models

    The new form of automotive freedom: the Audi prologue allroad show car

    High-end technology and unrestricted everyday practicality, plus alluring elegance: The Audi prologue allroad is making its world premiere at Auto Shanghai. In any terrain, in any situation: the five-door model with the raised body provides a new emphasis in the Audi prologue show car family. Its operating concept enables digital interaction between driver and passengers; the plug-in hybrid drive impresses with 540 kW (734 hp), yet low consumption.
  • Audi prologue Avant
    02/25/15
    Models

    Sporty and elegant, versatile and connected – the Audi prologue Avant show car

    A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupé, the prologue.
  • Audi prologue
    11/19/14
    Models

    The Audi prologue show car – launching into a new design era

    Audi is launching into a new design era: At the Los Angeles Auto Show, Marc Lichte, Head of Design, is presenting the Audi prologue concept car. Lichte is giving the Audi brand a new styling direction in the large coupe.

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