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Automated Driving

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Audi has long been a driving force in the area of highly-automated driving, and has repeatedly documented its progress in this technology with spectacular demonstrations. With the Audi AI traffic jam pilot, the brand with the four rings presents the world’s first system that enables SAE level 3 conditional automation.

Basic Information

  • 09/11/17
    Technology

    On autopilot into the future: the Audi vision of autonomous driving

    Audi to debut three at IAA 2017: The new Audi A8 is making its show premiere in Frankfurt. It is the first production automobile to permit conditional automated driving on public roads. For the first time, drivers will be able to completely turn over the task of driving in certain situations. This step is a technological revolution. And with the double world premiere of two concept cars, Audi is also showing how the brand intends to further develop autonomous driving in the future.

Press Releases

  • 09/25/19
    Culture and Trends

    Audi publishes user typology and emotional landscape of autonomous driving

    From the suspicious driver to the tech-savvy passenger: in the representative online study “The Pulse of Autonomous Driving”, Audi has produced a user typology of autonomous driving. In the context of the initiative “&Audi”, the mobility company Audi in cooperation with the market research institute Ipsos interviewed 21,000 people in nine countries on three continents. It shows that young, high-earning and well-educated “status-oriented trendsetters” and “tech-savvy passengers” most look forward to autonomous driving. Amongst “suspicious drivers”, who tend to be older with a lower level of income and education, skepticism is dominant. The “safety-oriented reluctant” would use autonomous driving only when others have gained experience with the technology. The largest user group are the “open-minded co-pilots”, who are fundamentally open to autonomous driving as long as they can take control at any time.
  • 07/02/19
    Technology

    Automotive and Mobility Industry Leaders Publish First-of-its-Kind Framework for Safe Automated Driving Systems

    “Safety First for Automated Driving” (SaFAD) white paper emphasizes the importance of safety by design for automated vehicles
  • 04/15/19
    Models

    Mobility for Megacities: Audi AI:ME

    At Auto Shanghai 2019, Audi is introducing a visionary mobility concept for the megacities of the future: The showcar, known as the Audi AI:ME, offers compact dimensions, a spacious, futuristic interior, and the ability to drive autonomously at level 4. This allows the occupants to do what they like with their time on board. The Audi AI:ME offers a broad range of high-tech features for communication, entertainment, or simply relaxation.

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