Electronics

MediaInfos

Technology

03/14/2023

Software update: Audi offers new, high-value features for the Audi Q4 e-tron

Audi is continuing to systematically advance the Q4 e-tron and Q4 Sportback e-tron. Audi is updating all vehicles from the start of series production up to and including the 2022 model year with software version 3.2. This new software comes now as standard in series production for the current 2023 model year. Foremost among the new functions with high everyday utility is the option of performing future software updates via a wireless over-the-air interface.

Technology

03/01/2023

Audi integrates store for apps into various models

As of summer 2023, Audi is bringing a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3). With the embedding of the store, which was jointly developed with Volkswagen subsidiary CARIAD, customers can directly and intuitively access popular third-party apps through the Multimedia Interface (MMI) by means of a data link in the vehicle. The apps selected by the customer can be installed in the MMI system seamlessly – without the need for a detour via a smartphone.

Technology

12/15/2022

A showcase becomes a reality: Audi brings VR experience platform to CES 2023

The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas from January 4 to 6, 2023, to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.

Company

11/02/2022

holoride´s cutting edge in-car entertainment platform launches for select Audi models

holoride, pioneer of extended reality in-vehicle entertainment, today announced the release of its game-changing platform in Germany. Coming to select Audi vehicles* in mid-November, the add-on package combines a high-end VR space with a moving car to create an experience that is like nothing before. Passengers will be whisked off into a variety of games and apps that all use live ride info to bring content to life in a completely new media paradigm, dubbed “Elastic Content.”

Company

05/18/2022

Audi and 4.screen collaborate to deliver a seamless digital in-car customer experience

Audi and 4.screen agree on a partnership with the objective of enhancing the future in-car experience. At launch, Audi customers will benefit from even more comprehensive information on points of interest (POI) using real-time data from the Munich-based technology company’s Mobility Experience Cloud (MXC). If desired, they can choose to receive relevant, location-based, personalized offers from selected third-party providers conveniently via the Multi Media Interface (MMI). This is displayed in the familiar Audi MMI style, with the information from the cloud supplementing existing infotainment content.

Technology

03/12/2022

Beginning in the summer of 2022, Audi will become the first manufacturer to transform the automobile into an experience platform for virtual reality

Audi is the first automobile manufacturer in the world to bring virtual-reality entertainment from holoride into series production. Beginning this summer, back seat passengers can put on virtual reality glasses (VR glasses)* and immerse themselves in various media formats such as games, films and interactive content. The main attraction: The virtual content adapts to the driving movements of the car in real time. From June 2022, Audi models with the latest upgrade of the modular infotainment toolkit (MIB 3) will be holoride-capable. The new technology will be introduced at the South by Southwest® (SXSW) festival in the United States. Visitors there will be able to experience holoride in a moving vehicle.

Company

09/03/2021

Virtual reality entertainment holoride on the road to series maturity

Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses* to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. At a roadshow in California, holoride visited potential game studios to excite the best content suppliers about the start-up’s new technology.

Technology

03/08/2021

Precise data for greater safety: Audi warns its drivers faster about slippery roads

Audi is taking another step toward safer and more intelligent mobility. The premium carmaker is using high-precision swarm data for the first time to improve its car-to-X service “Local Hazard Information” (LHI). The new version uses a car-to-cloud application that is based on a novel procedure for estimating the coefficient of friction on the basis of the wheel slip. This technology can detect the tiniest changes in road surface adhesion, upload data to the cloud for processing, and warn upcoming drivers of road ice or other slippery conditions in near real time.

Audi MediaCenter

10/23/2020

Intelligent assistant for electric driving: the Audi e-tron route planner

The e-tron route planner is installed on all of Audi’s fully electric e-tron models. As standard equipment and part of the Audi connect services, it offers customers elementary route planning, which can be done before starting a trip, either using the myAudi app or the in-car navigation system. Once on the road, drivers can rely on always traveling the fastest of all possible routes, supported by the system ideally planning the required charging stops – whenever the destination is located outside of the car’s range. Using new algorithms, the extended e-tron route planner is geared to more effectively taking the unique characteristics of electric driving into account. Daily data updates and individual routes enhance everyday usability.

Technology

10/01/2020

Functions on demand: a new form of individualization

For the first time, Audi is offering its customers in Norway and Germany the possibility to book selected functions on demand, even after purchasing the vehicle. This opens up completely new possibilities for individualizing your own car. The functions are booked online via myAudi. With functions on demand, Audi is taking another consistent step toward a seamless digital customer journey.

Technology

01/06/2020

Mobility goes smart and individual: Audi at CES 2020

At the 2020 Consumer Electronics Show (CES), Audi will once again display exciting exhibits – from futuristic vision vehicles to technologies ready for series production. In doing so, the premium brand is defining the digital experience of the future. CES is one of the world’s biggest specialized fairs for consumer electronics and is considered to be an indicator of future topics. It will take place from January 7 to 10, 2020, in Las Vegas.

Company

01/07/2019

Audi turns the car into a virtual reality experience platform at CES

Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses*. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.

Press kit

• Audi x holoride
  Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. All the relevant information and press materials can be found here.
  Technology

  03/12/2022