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Commitment

Sport Sponsorship

Audi becomes a partner of women’s soccer at FC Bayern Munich

Audi has been a close partner and sponsor of regional, national and international sports for decades.
Audi and FC Bayern have been partners since 2002. Since 2021 the brand with the four rings is also sponsoring FC Bayern’s women’s soccer team. Furthermore, Audi supports various other sports, i.e. basketball, ice hockey and different winter sports.

Press Releases

  • 10/20/21
    Commitment

    Audi electrifies FC Bayern basketball players

    Audi and FC Bayern are continuing to drive the electrification of the sports club with the largest number of members in the world. Players and officials of FC Bayern Basketball are now driving the e-tron, Q4 e-tron and Q5 TFSI e models as company cars. At the official vehicle handover on October 19 in front of the Audi Dome in Munich, the Bayern basketball professionals were able to familiarize themselves with their electric cars and explore the new charging infrastructure on-site.
  • 10/11/21
    Commitment

    Audi becomes a partner of women’s soccer at FC Bayern Munich

    Performance and passion are what both Audi and the FC Bayern München women’s soccer team stand for. And this is what the new partnership between the brand with the four rings and the FCB women’s team expresses. During the Champions League match on October 14 against BK Häcken, the players will be wearing the Audi logo on their home turf in Munich.
  • 09/03/21
    Commitment

    Ingolstadt’s ice hockey team tests top sport models from Audi

    ERC Ingolstadt’s ice hockey team left its home ice stadium to train for an afternoon at the Audi Driving Experience center in Neuburg. The team used the test track at the Audi Driving Experience Center to put their driving skills and reflexes to the test. Afterward there was an official handover of new company cars.
  • 07/30/21
    Commitment

    Electrification 2.0: pros from FC Bayern receive Audi e-tron GT

    Audi and FC Bayern are pushing ahead with the electrification of the soccer club that has the most members in the world. A total of 15 FC Bayern players and officials are now using the all-electric Audi e-tron GT or Audi RS e-tron GT premium models as their company cars. The official handover of the sporty electric cars took place on July 29 at the Audi Driving Experience Center in Neuburg an der Donau. Here, several FC Bayern stars experienced just how much fun it is to drive Audi’s premium electric car for the first time.
  • 06/21/21
    Commitment

    Audi Summer Tour 2021: Digital season kick-off with FC Bayern soccer stars

    The coronavirus pandemic is unfortunately still preventing exciting soccer events from being held in front of large crowds in Germany. Thanks to the Audi Summer Tour, however, FC Bayern fans will still be able to experience their favorite stars this year. Fans from all over the world are invited to take part in the preparations for the season digitally and enjoy rare glimpses behind the scenes.

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