Sport Sponsorship | Audi MediaCenter

Audi delivers company cars to FC Bayern - Bayern player and captain of the german national team Joshua Kimmich visibly had fun with his new Audi SQ8 e-tron in Mythos Black Metallic.

Audi has been a close partner and sponsor of regional, national and international sports for decades. Audi and FC Bayern have been partners since 2002. Since 2021 the brand with the four rings is also sponsoring FC Bayern’s women’s soccer team. Furthermore, Audi supports various other sports, i.e. ice hockey and different winter sports.

MediaInfos

Audi delivers company cars to FC Bayern - The FC Bayern München received company cars for the current soccer season at the Audi Piazza in Ingolstadt: Max Eberl, sporting director of FC Bayern; Siegfried Schmidtner, Plant manager at the Ingolstadt site;...

Company

10/15/2024

Audi delivers company cars to FC Bayern and adds the club’s app to its digital ecosystem

FC Bayern Munich’s stars up close: The club receives company cars for the current soccer season at the Audi Piazza in Ingolstadt. Audi employees hand over the keys to all-electric premium vehicles to several players, coaches, and officials. Fans of Germany’s most successful club can now download the official FC Bayern app from the Audi Application Store, which offers users access to the latest news, live match updates and match reports, all optimized for in-car use.

55 years AMAG / Audi x Swiss Ski - The Audi Q4 e-tron in glacier white in front of the Eiger-Express terminal in Grindelwald, Switzerland.

Company

10/26/2023

55 years of AMAG/Audi x Swiss-Ski – platinum for the successful partnership

AMAG has supported the Swiss-Ski Association as an automotive partner for 55 years. Audi has been a guarantee of safe transportation for the athletes since the introduction of the Audi quattro. To celebrate the anniversary, AMAG and Audi Switzerland, together with Swiss-Ski, invited guests to the Audi e-tron energy bar in Grindelwald, where former Federal Councillor Adolf Ogi, together with Helmut Ruhl, CEO AMAG Group, Dieter Jermann, Brand Director Audi Switzerland and Urs Lehmann, President Swiss-Ski, discussed the origins, present and future of this successful partnership. In addition, Moni Islam, Head of Aerodynamics/Aeroacoustics Development at AUDI AG, and skiing legend Didier Cuche gave exciting insights into their electrifying everyday lives.

Audi Summer Tour - The Audi Q8 e-tron will be getting a special livery for the Audi Summer Tour 2023 (pictured: Tokyo, Japan), based on the design of the new FC Bayern away jersey.

Company

07/24/2023

Audi Summer Tour: Audi and FC Bayern Munich take to the pitch in an important growth market

The Audi Summer Tour 2023 will see FC Bayern Munich travel to Asia from July 24 to August 3 ahead of the start of the new season. There, the reigning German champions will meet treble winners Manchester City with former FCB coach Pep Guardiola, among other rivals. New signings Raphaël Guerreiro and Konrad Laimer are among the travelling party. The brand with the four rings is also bringing a new member along: the Audi Q8 e-tron, which is currently being launched in Japan. Other Asian markets will follow. Audi is reflecting the Summer Tour’s color scheme with special decals as a unique homage to FC Bayern.

Audi and FC Bayern increase visibility for women’s football - Fashion-conscious supporters can buy the limited-edition patches in the online store of FC Bayern Munich, among other places.

Company

05/26/2023

Audi and FC Bayern increase visibility for women’s football

Greater awareness and new attendance records: After the 2022 European Championship in England, women’s football is quite the hype in Germany. Just a few days ago, 44,808 fans set a new record for crowd size at the DFB Women’s Cup final in Cologne. As part of its commitment to further increase women’s football, Audi has launched the “Werde #12teFrau” campaign together with FC Bayern Women – the name of the initiative is German for “Become the 12th woman”. As a creative way to promote fan culture, the brand with the four rings has commissioned renowned female artists from the Munich art scene to design limited-edition patches for fans. Campaign proceeds will go towards a project that will enable a total of eleven girls’ teams to attend an FCB Women home game.

Audi and ERC Ingolstadt again renew partnership for the long term - Continuing their faithful cooperation: Xavier Ros, Member of the Board of Management for Human Resources at Audi, Gerd Walker, Member of the Board of Management for Production at Audi,...

Company

03/20/2023

Audi and ERC Ingolstadt again renew partnership for the long term

The partnership between AUDI AG and ERC Ingolstadt is going into overtime: The premium car manufacturer and the Ingolstadt ice hockey club have once again renewed their cooperation for the long term. Audi’s commitment to support the club goes beyond the German Ice Hockey League (DEL) professional team itself, extending to the club’s junior program and the ERC women’s team. In this way, Audi is again renewing its commitment to the region by promoting a diverse program of sports and culture.

Audi vehicle handover - Representing Audi, Philipp Noack (Head of Sales Germany) and Christian Schüller (Head of Sports Marketing Football) handed over the new vehicles to the FC Bayern players.

Company

11/10/2022

Strong together: Audi employees hand over new company cars to FC Bayern pros in Munich

Up close and authentic: Thirty Audi employees will remember this vehicle handover for a long time to come. They had the opportunity to deliver the new electric company cars from the Audi Forum in Ingolstadt to the FC Bayern Munich headquarters on Säbener Straße and personally hand them over to the club’s pro soccer players. There was a meet and greet with FC Bayern board members Oliver Kahn and Andreas Jung at Bayern’s headquarters. Giovane Élber told a few anecdotes while showing the Audi employees around the training grounds.

Partnership with FIS extended: Audi to shape Alpine Ski World Cup for four more years - Audi remains a partner of the International Ski and Snowboard Federation (FIS): the alpine ski teams from Germany, France, Italy, Norway, Austria, Sweden, and Switzerland...

Company

10/21/2022

Partnership with FIS extended: Audi to shape Alpine Ski World Cup for four more years

Audi and the International Ski Federation, FIS have extended their long-standing partnership by an additional four years to the 2025/2026 season. The official announcement was made by Bernhard Neumann, Director of Sports Marketing Winter Sports at Audi, and Michel Vion, FIS Secretary General, at a joint presentation prior to the Alpine World Cup season opener in Sölden, Austria.

Audi Summer Tour - Finally back on the road: Audi and FC Bayern Munich’s “Summer Tour” heads to the United States for the fifth time

Company

05/02/2022

Finally back on the road: Audi and FC Bayern Munich’s “Summer Tour” heads to the United States for the fifth time

After holding the Audi Summer Tour with the brand with the four rings in digital form for two years due to the coronavirus pandemic, FC Bayern Munich is now finally getting back on the road. This is the fifth time the tour will see the record-breaking German champions hop across the pond to the United States, where they will play games in Washington, D.C. and Green Bay. At the two Audi Soccer Summits, the reigning German champions will face D.C. United and this year’s Champions League semifinalists Manchester City.

Good neighbor Audi strengthens region and acts as title sponsor at Triathlon Ingolstadt - This year too, numerous Audi employees will swim for their personal bests in the Ingolstadt quarry lake.

Company

02/21/2022

Good neighbor Audi strengthens region and acts as title sponsor at Triathlon Ingolstadt

The 12th Audi Triathlon Ingolstadt is taking place on 29 May 2022. With 3,000 participants, the competition is now one of Germany’s top three triathlons. Starting this year, Audi will act as the title sponsor and seeks to evolve and reposition the triathlon in Ingolstadt together with other partners and the event organizer. Well known far beyond the region itself, the sports event is an important building block of the Four Ring’s commitment to corporate citizenship at its Ingolstadt site.

Audi is electrifying the basketball professionals from FC Bayern - All players are now driving fully electric with the Audi e-tron and Audi Q4 e-tron.
(Please note: All persons pictured are in compliance with the 3G rule).

Company

10/20/2021

Audi electrifies FC Bayern basketball players

Audi and FC Bayern are continuing to drive the electrification of the sports club with the largest number of members in the world. Players and officials of FC Bayern Basketball are now driving the e-tron, Q4 e-tron and Q5 TFSI e models as company cars. At the official vehicle handover on October 19 in front of the Audi Dome in Munich, the Bayern basketball professionals were able to familiarize themselves with their electric cars and explore the new charging infrastructure on-site.

Audi becomes a partner of women’s soccer at FC Bayern Munich - f.l. Christian Schüller, Director, Sports Marketing Soccer at AUDI AG; Andreas Jung, Executive Board Member for marketing of FC Bayern München AG; Jens Scheuer, Head Coach of the FC Bayern...

Company

10/11/2021

Audi becomes a partner of women’s soccer at FC Bayern Munich

Performance and passion are what both Audi and the FC Bayern München women’s soccer team stand for. And this is what the new partnership between the brand with the four rings and the FCB women’s team expresses. During the Champions League match on October 14 against BK Häcken, the players will be wearing the Audi logo on their home turf in Munich.

Ingolstadt’s ice hockey team tests top sport models from Audi - The ERC team with representatives of the Audi ERC Steering Committee

Company

09/03/2021

Ingolstadt’s ice hockey team tests top sport models from Audi

ERC Ingolstadt’s ice hockey team left its home ice stadium to train for an afternoon at the Audi Driving Experience center in Neuburg. The team used the test track at the Audi Driving Experience Center to put their driving skills and reflexes to the test. Afterward there was an official handover of new company cars.

Images

Audi at the Ski World Cup opener in Sölden - The Ski professionals with the new Audi Q6 e-tron.

Audi at the Ski World Cup opener in Sölden - The new Audi Q6 e-tron at the Ski World Cup opener in Sölden

Audi at the Ski World Cup opener in Sölden - The Ski professionals with the new Audi Q6 e-tron.

Ski professionals instead of cars in the Audi wind tunnel - Athletes from the German Ski Association tested their new equipment in the wind tunnel, where the efficiency of Audi vehicles is normally checked.

Ski professionals instead of cars in the Audi wind tunnel - Athletes from the German Ski Association tested their new equipment in the wind tunnel, where the efficiency of Audi vehicles is normally checked.

Audi delivers company cars to FC Bayern - Bayern player and captain of the german national team Joshua Kimmich visibly had fun with his new Audi SQ8 e-tron in Mythos Black Metallic.

Audi delivers company cars to FC Bayern - The FC Bayern München received company cars for the current soccer season at the Audi Piazza in Ingolstadt: Max Eberl, sporting director of FC Bayern; Siegfried Schmidtner, Plant manager at the Ingolstadt site;...

Audi delivers company cars to FC Bayern - Numerous fans came to the Audi Piazza to see their idols with their new cars.

e-tron GT22e-tron GT22e-tron22

As of: 08/09/2023

Videos

Audi FIS Ski World Cup Opening – Footage

As of: 08/09/2023