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Sport Sponsorship

Audi becomes a partner of women’s soccer at FC Bayern Munich

Audi has been a close partner and sponsor of regional, national and international sports for decades.
Audi and FC Bayern have been partners since 2002. Since 2021 the brand with the four rings is also sponsoring FC Bayern’s women’s soccer team. Furthermore, Audi supports various other sports, i.e. basketball, ice hockey and different winter sports.

Press Releases

  • 11/10/22

    Strong together: Audi employees hand over new company cars to FC Bayern pros in Munich

    Up close and authentic: Thirty Audi employees will remember this vehicle handover for a long time to come. They had the opportunity to deliver the new electric company cars from the Audi Forum in Ingolstadt to the FC Bayern Munich headquarters on Säbener Straße and personally hand them over to the club’s pro soccer players. There was a meet and greet with FC Bayern board members Oliver Kahn and Andreas Jung at Bayern’s headquarters. Giovane Élber told a few anecdotes while showing the Audi employees around the training grounds.
  • 10/21/22

    Partnership with FIS extended: Audi to shape Alpine Ski World Cup for four more years

    Audi and the International Ski Federation, FIS have extended their long-standing partnership by an additional four years to the 2025/2026 season. The official announcement was made by Bernhard Neumann, Director of Sports Marketing Winter Sports at Audi, and Michel Vion, FIS Secretary General, at a joint presentation prior to the Alpine World Cup season opener in Sölden, Austria.
  • 05/02/22

    Finally back on the road: Audi and FC Bayern Munich’s “Summer Tour” heads to the United States for the fifth time

    After holding the Audi Summer Tour with the brand with the four rings in digital form for two years due to the coronavirus pandemic, FC Bayern Munich is now finally getting back on the road. This is the fifth time the tour will see the record-breaking German champions hop across the pond to the United States, where they will play games in Washington, D.C. and Green Bay. At the two Audi Soccer Summits, the reigning German champions will face D.C. United and this year’s Champions League semifinalists Manchester City.
  • 02/21/22

    Good neighbor Audi strengthens region and acts as title sponsor at Triathlon Ingolstadt

    The 12th Audi Triathlon Ingolstadt is taking place on 29 May 2022. With 3,000 participants, the competition is now one of Germany’s top three triathlons. Starting this year, Audi will act as the title sponsor and seeks to evolve and reposition the triathlon in Ingolstadt together with other partners and the event organizer. Well known far beyond the region itself, the sports event is an important building block of the Four Ring’s commitment to corporate citizenship at its Ingolstadt site.
  • 10/20/21

    Audi electrifies FC Bayern basketball players

    Audi and FC Bayern are continuing to drive the electrification of the sports club with the largest number of members in the world. Players and officials of FC Bayern Basketball are now driving the e-tron, Q4 e-tron and Q5 TFSI e models as company cars. At the official vehicle handover on October 19 in front of the Audi Dome in Munich, the Bayern basketball professionals were able to familiarize themselves with their electric cars and explore the new charging infrastructure on-site.

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