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Audi A8

The new Audi A8 presents the future of the luxury class. In its fourth generation, the brand’s flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving.

Press folder

  • 10/06/17
    Models

    Audi A8

    Audi has fundamentally reengineered the A8 in its fourth generation. With its stylistically defining design, top-rate suspension solutions, touchscreen operating concept and superlative comfort, the luxury sedan demonstrates Vorsprung durch Technik right across the board. One of the top innovations is the Audi AI traffic jam pilot, which no other competitor offers.
  • 09/08/17
    Technology

    TechDay piloted driving

    With the Audi AI traffic jam pilot, the brand with the four rings presents the world’s first system that enables SAE level 3 conditional automation. The car can take over the task of driving in a traffic jam or slow moving highway traffic up to 60 km/h (37.3 mph). With traffic jam pilot engaged, drivers no longer need to continuously monitor the vehicle and the road. They must merely remain alert and capable of taking over the task of driving when the system prompts them to do so.
  • 04/05/17
    Technology

    TechDay Body Structure

    Audi is writing a new chapter in its lightweight design success story. For the next generation of the Audi A8*, an intelligent mix of four materials is being used for the first time in the weight-bearing body structure – more materials than in any of the brand’s previous production models. The luxury sedan is thus once again rightfully claiming its role as an innovation driver in automotive lightweight design: Its low weight and impressive rigidity offer greater performance, efficiency and safety.

Basic information

  • 10/02/17
    Models

    The fourth generation of the Audi A8: heading into a new era

    Audi has fundamentally re-engineered the A8 in its fourth generation. With its stylistically defining design, top-rate suspension solutions, touchscreen operating concept and the electrification of all drive systems, the luxury sedan demonstrates “Vorsprung durch Technik” right across the board. One of the top innovations is the Audi AI traffic jam pilot, which no other competitor offers. Combined fuel consumption in l/100 km: 7.8 - 5.6 (30.2 - 42.0 US mpg); Combined CO2 emissions in g/km: 178 - 145 (286.5 - 233.4 g/mi) (Figures vary depending on engine/wheels/tires/body version)
  • 09/11/17
    Models

    The new Audi A8: the future of the luxury class

    The fourth generation of the Audi A8 is again the reference for Vorsprung durch Technik. The luxury sedan demonstrates this with a strikingly stylish design, innovative chassis solutions, a new touch operating concept and systematic electrification of the drive system. The Audi A8 is the first series-production automobile in the world to have been developed for conditional automated driving at level 3. From 2018, the brand will gradually be taking piloted driving functions such as the parking pilot, garage pilot and traffic jam pilot into series production.
  • 09/11/17
    Technology

    On autopilot into the future: the Audi vision of autonomous driving

    Audi to debut three at IAA 2017: The new Audi A8 is making its show premiere in Frankfurt. It is the first production automobile to permit conditional automated driving on public roads. For the first time, drivers will be able to completely turn over the task of driving in certain situations. This step is a technological revolution. And with the double world premiere of two concept cars, Audi is also showing how the brand intends to further develop autonomous driving in the future.
  • 09/07/17
    Models

    TechDay piloted driving – The traffic jam pilot in the new Audi A8

    With the Audi AI traffic jam pilot, the brand with the four rings presents the world’s first system that enables SAE level 3 conditional automation. The car can take over the task of driving in a traffic jam or slow moving highway traffic up to 60 km/h (37.3 mph). With traffic jam pilot engaged, drivers no longer need to continuously monitor the vehicle and the road. They must merely remain alert and capable of taking over the task of driving when the system prompts them to do so.
  • 04/05/17
    Company

    Body development at Audi – innovation, quality and precision

    Audi is writing a new chapter in its successful history of lightweight design. For the coming generation of the Audi A8, an intelligent mix of four materials will be used in the body structure for the first time – more than in any of the brand’s previous production models. The luxury sedan is thus once again rightfully claiming its role as an innovation driver in automotive lightweight design. A tradition that dates back to the year 1994, when the A8 with its aluminum unitary body in Audi Space Frame (ASF) design caused quite a sensation.

Recent Press Releases

  • 09/29/17
    Models

    Presales start for new Audi A8

    At the Audi Summit in Barcelona the brand with the Four Rings celebrated the world premiere of the new Audi A8. Customers in Germany will be able to order the luxury sedan from October 5. With strikingly stylish design, first-class chassis solutions, a touch operating concept and the electrification of all drive units, the fourth generation of the A8 provides the latest reference for Vorsprung durch Technik. The basic price in Germany for the flagship is 90,600 euros; the long-wheelbase version starts at 94,100 euros.
  • 09/10/17
    Models

    Audi A8 and A8 L

    The fourth generation of the Audi A8 again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The luxury sedan is also the first production automobile in the world to have been developed for highly automated driving.
  • 09/08/17
    Models

    Audi at the IAA 2017: Autonomous driving in three steps

    Progress in three levels: Audi is showcasing its autonomous driving strategy at the IAA 2017. The new Audi A8 incorporates conditional automated driving at level 3 as standard. Two concept cars will also be demonstrating the Audi vision for level 4 and level 5. They also provide insights into the brand’s future Audi AI technologies. Other production models – from sporty to ultra-efficient – round off the motor show presence of the brand with the four rings.
  • 09/07/17
    Technology

    Navigation technology at the highest level: Audi and HERE developing hand in hand

    Audi and HERE Technologies continue to integrate their services for even greater customer benefit. In the new Audi A8 luxury sedan, the automobile manufacturer offers an array of technologies and services created by the map developer. Audi participates in HERE together with other companies. Both sides plan to intensify their collaboration in future.
  • 09/07/17
    Technology

    Automated driving at a new level: the Audi AI traffic jam pilot

    The Audi AI traffic jam pilot is the world’s first system that enables SAE level 3 conditional automation. Audi presents the innovation in the new A8, which handles the task of driving in traffic jam or slow-moving highway traffic up to 60 km/h (37.3 mph). With traffic jam pilot engaged, drivers no longer need to continuously monitor the vehicle and the road. They must merely remain alert and capable of taking over the task of driving when the system prompts them to do so. National and international journalists are currently experiencing the Audi Audi AI traffic jam pilot in real conditions in and around Düsseldorf – one of Germany’s highly congested regions.
  • 08/24/17
    Models

    The fascination of pure music: 3D sound in the new Audi A8

    Listening to music becomes a sensory experience in the new Audi A8. The Bang & Olufsen Advanced Sound System now also brings the unique acoustic character of pure 3D sound to the rear seats. The brand with the four rings thus offers first-rate sound quality in the top segment.
  • 07/11/17
    Models

    The new Audi A8: future of the luxury class

    Today is where the future begins in the luxury class: The new Audi A8 makes its world debut at the Audi Summit in Barcelona. In its fourth generation, the flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.
  • 07/11/17
    Company

    First Audi Summit in Barcelona: world premieres underscore the Four Ring’s Vorsprung

    At the first Audi Summit this Tuesday, the premium brand is presenting innovations along its path to becoming the premium digital car company. Barcelona is the venue for an exclusive brand event at which 2,000 guests from all over the world will experience the premiere of the new Audi A8 and other technological milestones from the brand with the Four Rings. The brand’s exhibition showcases new concepts for individual mobility in the digital age, with topics of the future such as sustainable manufacturing, lightweight construction, connectivity, piloted driving and digital services.
  • 07/07/17
    Models

    Interview Marc Lichte: „The new Audi A8 reflects the progressive face of the brand.”

    Marc Lichte has been Head of Audi Design since 2014. On July 11, 2017 the fourth generation of the Audi A8 will be presented at the Audi Summit in Barcelona. The luxury sedan emphasizes a new design language.
  • 06/22/17
    Models

    Looking ahead to the new Audi A8: Fully active suspension offers tailor-made flexibility

    The new Audi A8 proves itself a versatile performer on the road. Thanks to its active suspension, it provides comfort-oriented customers with a chauffeur-driven sedan offering a stylishly smooth ride. The enthusiastic owner-driver can relish the characteristics of a sports car. This flexibility is made possible thanks to the new active suspension based on the 48-volt electrical system, which is used for the first time as the main electrical system. The new Audi A8 makes its world debut at the Audi Summit in Barcelona on July 11.
  • 06/09/17
    Models

    „Audi Summit” in Barcelona in July: brand exhibition of the Four Rings

    Audi has issued invitations to its own brand exhibition to take place on July 11, 2017. On a total area of more than 10,000 square meters, the first Audi Summit will showcase pioneering solutions for the urban mobility of tomorrow – from premium mobility services to piloted driving and parking. 2,000 guests from all over the world will also experience the premiere of the brand’s new flagship, the Audi A8.
  • 06/08/17
    Technology

    Looking ahead to the new Audi A8: More voltage for enhanced efficiency

    The new Audi A8 is advancing electrification on a broad front. In the next model generation, the flagship will for the first time feature an electrified powertrain as standard. To that end, the combustion engines will be equipped with mild hybrid technology. What this means for the customer is refined running and enhanced performance, coupled with greater efficiency. The basis is the 48-volt electrical system, which features for the first time in the new Audi A8 as the primary electrical system.
  • 04/05/17
    Company

    Looking ahead to the new Audi A8: Space Frame with a unique mix of materials

    Audi is writing a new chapter in its lightweight design success story. For the next generation of the Audi A8*, an intelligent mix of four materials is being used for the first time in the weight-bearing body structure – more materials than in any of the brand’s previous production models. The luxury sedan is thus once again rightfully claiming its role as an innovation driver in automotive lightweight design: Its low weight and impressive rigidity offer greater performance, efficiency and safety.
  • 03/06/17
    Models

    Audi A8 and A8 L W12

    Excellent comfort, the highest quality workmanship, stringent lightweight design and a broad range of high-end technologies make the Audi A8 the flagship of the Audi model range.
  • 09/14/16
    Models

    Audi gets top marks in the GTÜ used car report

    Quality pays off: Audi picked up three wins in the current used car report published by the GTÜ (German Association for Technical Inspection). The Audi A1, Audi A6 and Audi A8 each took first place in their respective categories.
  • 09/05/16
    Technology

    Audi leads the pack – including in the “Auto Bild” test rankings

    Audi leads the pack – including in the tests conducted by “Auto Bild” magazine. The latest issue of the motoring publication lists the top 100 test cars, arranged in ten different categories. Audi is out in front wherever dynamics, driving safety and comfort are the key attributes – with two class wins for the Audi R8 V10 plus, 15 further top placings and a remarkable achievement in the noise emissions (interior acoustics) category.
  • 08/14/13
    Models

    Exclusively on Audi MediaTV: World premiere of the new A8

    Audi is once again introducing a new automobile on the Internet: The online world premiere of the new Audi A8 will be broadcast exclusively on Audi Media TV (www.audimedia.tv) on Wednesday, August 21, 2013, at 9.00 a.m. CEST. Parallel to this, Audi Communications will provide comprehensive background information on Audi MediaServices.

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