Use of Matomo
i. General Information
This website uses software from the website analysis provider Matomo to evaluate user visits to the Audi MediaCenter.
Every time you open a page, your IP address is forwarded to a server at AUDI AG with the Matomo website analysis software. The server is operated by IT service provider makandra GmbH (Augsburg) on behalf of AUDI AG. Your IP address is anonymized immediately after transmission on the server with the web analysis software. To do this, your IP address is shortened by the last 16 bits or 2 octets when using Internet Protocol Version 4 (IPv4), or by 80 bits or 10 octets when using Internet Protocol Version 6 (IPv6). The anonymized IP address is therefore not personally identifiable. The web analysis software then processes the anonymized IP address for statistical evaluation of visits.
The following data is collected by Matomo cookies:
- IP address of the user (anonymized)
- Cookie settings
- Unique user ID assigned by the browser
- Session ID
- URL of the referring page
- User click behavior on the website
- Subpages accessed by a user
- Browser type, system type, URL, screen resolution
- Browser language
- Time stamp
ii. Purpose and legal basis of processing
The processing of personal user data with Matomo allows us to analyse the browsing behaviour of our users. By analysing the collected data, we can compile information about the use of the individual components of our website. This helps us to continuously improve our website and its usability. You can also access our website if we do not have this information, but some functionality may not be available.
The analysis of user behaviour only takes place if you give your consent (Section 25 para. 1 TeleMedia Act in conjunction with Art. 6 para. 1, subpara. 1 (a) GDPR). Your consent is voluntary and you can revoke it at any time (Section 4 B. iv.).
For technical reasons, the IP address must first be forwarded to an AUDI AG server using the Matomo software in order to shorten it. The legal basis for processing personal data is the fulfilment of legal obligations in the area of data security (Art. 6 para. 1, subpara. 1 (c) GDPR) as well as our legitimate interest, namely to eliminate malfunctions, ensure system security and detect and track unauthorised access or access attempts (Art. 6 para. 1, subpara. 1 (f) GDPR).
iii. Storage period
The data stored by Matomo will be deleted as soon as you revoke your consent or the data is no longer needed for our above-mentioned purposes. This is the case after 25 months.
iv. Revoking consent
If you have given your consent to the analysis of user behavior (by agreeing to the use of performance cookies), you also have the option to prevent Matomo from collecting your information when you visit our website. You can do this either by changing your browser settings to prevent cookies from being set, or by revoking your consent to set cookies in our cookie settings. Further information about your rights as a data subject can be found in our privacy notice.
v. Right to object
You have the right to object to personal data being processed on the basis of legitimate interests (namely, the elimination of malfunctions, ensuring system security, and detecting and tracking unauthorized access or attempted access). Further information about your rights as a data subject can be found in our privacy notice.