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  • Audi S7 Sportback
    09/29/16
    Models

    Audi S7 Sportback

    High power, understated, with ample features and a high degree of everyday practicality – all of these strengths come together in the Audi S models. Each model applies its power to the road with quattro permanent all-wheel drive.
  • 08/04/16
    Company

    Successful model: one million Audi Q5 from Ingolstadt

    This Thursday, the one-millionth Audi Q5 drove off the production line at Audi’s main plant in Ingolstadt. The jubilee car, an SQ5 in Sepang Blue, will be delivered to a family in Germany. The international success of the Audi Q5 began in 2008, when Audi launched this model in the segment of mid-range SUVs – the second Q-model from the brand with the Four Rings after the Audi Q7. Since then, the Audi Q5 has developed into a favorite with the customers and is to be seen on the roads of more than 100 countries. Because Audi produces this top-seller also in China and India for the respective local markets, worldwide deliveries sum up to nearly 1.6 million vehicles.
  • 01/28/16
    Models

    Triple win for Audi in “Best Cars 2016”

    The readers of the magazine “auto motor und sport” have voted Audi to three first places in the “Best Cars 2016” poll. The Audi A1 was crowned the best small car, the Audi A4 emerged winner of the “Midsize” category and the Audi Q7 was the most impressive model among the “Large SUVs”.
  • 11/24/15
    Models

    “Auto Trophy 2015”: Audi the most successful brand with five awards

    Audi emerged from the “Auto Trophy 2015” reader poll of the magazine AUTO ZEITUNG as the most successful brand, with five awards. At this year’s awards ceremony, four of the coveted trophies went to the models Audi A1, Audi A3, Audi Q7 and Audi R8. The brand with the four rings also topped the poll category of “Best Design Worldwide”.
  • 10/14/15
    Models

    Racing spirit – The Audi A5 DTM selection limited-edition model

    Audi is taking the spirit of the DTM from the racetrack to the road – with the Audi A5 DTM selection* special edition. A powerful 3.0 TDI developing 180 kW (245 hp), 20-inch wheels, dynamic design and bucket seats reveal the two-door coupé’s connections with the race version that has featured in the German Touring Car Masters (DTM).
  • 06/12/15
    Models

    Innovative technologies in the new Audi R8 model family

    At Audi, race cars and production cars have a lot in common in many technical areas – including their controls and displays. The best example is the similarity between the Audi R18 e-tron quattro race car prototype, which will start at the 24 hours of Le Mans this weekend, and the new production Audi R8 sports car. The designs of their steering wheels and digital displays show significant commonalities. The high-performance sports car, which will go on sale late this summer, is part of a sporty model family together with the GT race car, the Audi R8 LMS, and the battery-electric powered Audi R8 e-tron. In its latest evolutionary stage, the Audi R8 offers even more power, speed and endurance.
  • 04/18/15
    Models

    Hands-on experience of the mobility of the future: Audi with new projects in “Electric Mobility Showcase”

    Audi is providing hands-on experience of sustainable future mobility and continuing its involvement in the German government’s “Electric Mobility Showcase” support program. From mid April, 40 of the Audi A3 Sportback e-tron* will take to the roads in three different projects revolving around electric driving.
  • 12/10/14
    Models

    Five stars for the Audi A3 Sportback e-tron from Euro NCAP

    The Euro NCAP consortium has awarded the new Audi A3 Sportback e-tron* the maximum five star rating for crash safety. This puts the first volume production plug in hybrid from Audi among the safest cars in its class.
  • 11/21/14
    Models

    On the line and on time: Production of the Audi A3 Sportback e-tron

    Approximately 50 cars every day, with the same timing and on the same assembly line as the other models: Audi is now ramping up production of the Audi A3 Sportback e-tron*. The premium manufacturer is producing its first plug-in hybrid model at the brand’s main plant in Ingolstadt.
  • 10/03/14
    Models

    eCar Award for Audi A3 Sportback e-tron

    Audi scores with its plug-in hybrid strategy. At the eCar Awards by Auto Bild and Auto Test magazines, Audi took first place with the A3 Sportback e-tron* and the TT offroad concept car.
  • 07/31/14
    Models

    The Audi A3 Sportback e-tron starts in Europe

    The first plug-in hybrid from Audi, the A3 Sportback e-tron*, is now available to order for customers in Europe. Approximately 410 Audi dealers in Europe – including no fewer than 105 in Germany – are selling the A3 e-tron at a basic price of 37,900 euros on the German market. An individual installation check, the “e-tron plus” special package and “green” power from Audi complete the offering for the Audi A3 Sportback e-tron. The compact electric car will be handed over to its first customers this winter.
  • 07/28/14
    Models

    Sound taken to new dimensions in Audi TT

    The new Audi TT* also demonstrates its innovativeness in the hi-fi arena. The Bang & Olufsen Sound System in the coupe uses innovative Symphoria technology for a fascinating audio experience.
  • 07/24/14
    Models

    Audi wins connectivity award

    Five first-place finishes for the four rings: Those are the results of a first-ever reader survey conducted by auto motor und sport and CHIP, in which over 42,500 readers chose the best connectivity features. The awards ceremony will be held in Stuttgart on September 17.
  • 06/12/14
    Models

    Live from Le Mans: Premiere of R8 LMX

    Audi is giving the new R8 LMX its first public showing in Le Mans on June 13. Prof. Dr. Ulrich Hackenberg, member of the Board for Technical Development at AUDI AG, and motor racing legends Rinaldo Capello and Marco Werner will also be present. The highlight is the laser headlights of the Audi R8 LMX. These are activated at speeds above 60 km/h (37.3 mph); their high range substantially improves driving safety. An intelligent camera-based sensor system detects other road users and actively adjusts the light pattern to exclude them.
  • 05/09/14
    Models

    The Audi R8 LMX – world's first production car with laser high beams

    419 kW (570 hp), from 0 to 100 km/h (62.1 mph) in 3.4 seconds: The Audi R8 LMX (12.9 liters of fuel per 100 kilometers [18.2 US mpg]; 299 grams CO2 per kilometer [481.2 g/mile]) offers breathtaking performance and groundbreaking technology. The limited-edition car is the first production car in the world to come equipped with laser high beams. The R8 LMX can now be ordered and will debut on the streets this summer.
  • 04/17/14
    Models

    Audi A3 is named 2014 World Car of the Year

    The Audi A3*, the premium compact bestseller from the brand with the four rings, is the 2014 World Car of the Year. This is the second overall title for Audi in the ten year history of the World Car of the Year Awards as the Audi A6 won the inaugural overall title in 2005. *The collective fuel consumption of all models named above and available on the German market can be found in the list provided at the end of this MediaInfo.
  • 04/15/14
    Models

    The Audi A3 Sportback e-tron

    The A3 Sportback e-tron* from Audi is a latest-generation plug-in-hybrid car. The premium compact vehicle will go on sale from 2014 and is a genuine Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility. The A3 Sportback e- tron offers 150 kW (204 hp) of system power and achieves average consumption of only 1.5 liters per 100 kmkilometers (156.8 US mpg) of gasoline. In the electric mode its operating range is up to 50 kilometers (31.1 miles), with the TFSI engine adding a further 890 kmkilometers (553.0 miles). *The collective fuel consumption of all models named above and available on the German market can be found in the list provided at the end of this MediaInfo.
  • 03/28/14
    Models

    Top score in U.S. crash test for Audi A3 Sedan

    The Insurance Institute for Highway Safety (IIHS) rated the Audi A3 Sedan* Top Safety Pick+. The new model is thus also one of the safest automobiles on the market in the U.S.A.
  • 03/27/14
    Models

    Audi energy: Audi and LichtBlick offer green electricity

    As an accompaniment to the market launch of the A3 e-tron*, Audi is offering customers in Germany green electricity – Audi energy. The cooperating partner is the Hamburg energy provider LichtBlick SE. With Audi energy, the A3 e-tron is totally emission-free when operated electrically.
  • 03/04/14
    Models

    Audi S3 Cabriolet

    Dynamism in the open air – Audi presents the S3 Cabriolet. The open-top four-seater is unrivaled in its segment. Its 2.0 TFSI engine develops 221 kW (300 hp) and delivers 380 Nm (280.27 lb-ft) of torque but, with S tronic, consumes just 7.1 liters of fuel per 100 kilometers (33.13 US mpg) on average (165 grams of CO2 per kilometer [265.54 g/mile]). Of course, the S3 Cabriolet also makes use of quattro permanent all-wheel drive – the perfect foundation for optimal traction and driving dynamics in all road conditions. Absolute lightweight construction and a high-performance chassis complete the profile of the Audi S3 Cabriolet, which is set to arrive in dealerships in Germany this summer.
  • 02/13/14
    Models

    Audi A3 g-tron: Advance sales get the green light

    The Audi A3 g-tron is all set to hit the roads. Advance sales at dealerships in Germany will kick off on February 13. The basic price will be 25,900 euros. Using the Audi e-gas fuel card, customers can opt for Audi e-gas to power their A3 g-tron without impacting the environment if they wish.
  • 12/04/13
    Models

    75 years ago: Dawn of the crash test era at Audi

    Safety has a long tradition at Audi: 75 years ago, DKW engineers rolled a subcompact F7 down a hill in the interest of safety and caused a controlled rollover. Since this first crash test at DKW, one of the four brands from which Audi was created, Audi has regularly claimed the spotlight with new safety features.
  • 11/12/13
    Models

    Golden Steering Wheel for Audi A3 Sedan

    Gold for Audi: The new A3 Sedan is the winner of one of the most coveted awards in the automotive industry – the Golden Steering Wheel 2013. This year there were a total of 49 candidates for the award, the winner of which is chosen jointly by the readers of “Auto Bild” and “Bild am Sonntag” together with a panel of experts. The Audi A3 Sedan came out on top in the “Middle Class” category.
  • 09/10/13
    Models

    Sporty, elegant and compact – the new Audi A3 Cabriolet

    Sporty, elegant and multi-faceted – Audi presents the new A3 Cabriolet. The compact four-seater impresses at first glance with its flowing lines and soft top. It is also at the top of its class technically – with systematic lightweight design, new engines, multi-faceted networking and high-performance assistance systems.
  • 09/10/13
    Models

    The Audi A3 Sportback e-tron

    The A3 Sportback e-tron from Audi is a latest-generation plug-in-hybrid car. The premium compact vehicle will go on sale from 2014 and is a genuine Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility. The A3 Sportback e-tron offers 150 kW (204 hp) of system power and achieves average consumption of only 1.5 liters per 100 kilometers (156.81 US mpg) of gasoline. In the electric mode its operating range is up to 50 kilometers (31.07 miles), with the TFSI engine adding a further 890 kilometers (553.02 miles).
  • 09/10/13
    Models

    Audi A3 Sportback e-tron at the starting line

    As the first plug-in hybrid car from Audi, the Audi A3 Sportback e-tron enables up to 50 kilometers (37.01 miles) of all-electric driving with top sporty performance – and with zero local emissions. Automotive journalists from across the globe are currently testing the production version at the International Motor Show (IAA) in Frankfurt. The 150 kW (204 hp) five-door car will be available to purchase from spring 2014. The price in Germany will be around 37,000 euros.
  • 09/08/13
    Models

    Sporty, elegant and compact – the new Audi A3 Cabriolet

    Sporty, elegant and multi-faceted – Audi presents the new A3 Cabriolet. The compact four-seater impresses at first glance with its flowing lines and soft top. It is also at the top of its class technically – with systematic lightweight design, new engines, multi-faceted networking and high-performance assistance systems.
  • 08/04/13
    Models

    Audi A3 1.6 TDI ultra: Versatile marvel of fuel economy

    Audi has unveiled the brand’s most fuel-efficient production model. With 81 kW (110 hp) of power output, the Audi A3 1.6 TDI ultra consumes just 3.2 liters of diesel per 100 kilometers (73.50 US mpg). This equates to an astounding 85 grams of CO2 emissions per kilometer (136.79 g/mile). This versatile marvel of fuel economy is now for sale. Customers can take delivery of the Audi A3 1.6 TDI ultra starting in September. The base price in Germany will be 25,200 euros.
  • 07/29/13
    Models

    First to market: Audi brings the new LTE standard to the car

    Audi is the first carmaker to bring the fast LTE data transfer standard to the car with full integration. It can be ordered as an option in the Audi S3 Sportback from July, and in all other model variants of the premium compact from early November. LTE technology is very important for Audi connect, the networking of the car with the driver, the Internet and the environment.
  • 06/28/13
    Models

    Leading the way in lighting technology: The new Audi Matrix LED headlights

    Audi is now building on its lead in the domain of lighting technology with a world first: The Audi Matrix LED headlights will make their debut on the new A8, which is appearing on the market at the end of 2013. Audi, the technology leader in this field, is thus opening a new chapter in automotive lighting technology.
  • 06/25/13
    Models

    World premiere: Audi opens power-to-gas facility

    Audi opens the e-gas plant in Werlte today making it the first automobile manufacturer to develop a chain of sustainable energy carriers. It begins with green electricity, water and carbon dioxide. The end products are hydrogen and the synthetic methane: Audi e-gas.
  • 06/11/13
    Models

    Compact and dynamic four-door models: The Audi A3 Sedan and S3 Sedan

    With the launch of the sporty A3 Sedan late this summer, Audi will enter the world’s largest market segment – the class of compact sedans. The third model in the successful A3 model line impresses with ultra-lightweight excellence, strong and very efficient drivetrains, and a great many high-end infotainment and driver assistance systems. The top-of-the-line version is the S3 Sedan with 221 kW (300 hp).
  • 05/27/13
    Models

    The Audi A3 Sportback e-tron

    The A3 Sportback e-tron from Audi is a latest-generation plug-in-hybrid car. The premium compact vehicle will go on sale from 2014 and is a genuine Audi. It combines sporty power with impressive efficiency and abundant driving enjoyment with unrestricted everyday utility. The A3 Sportback e-tron offers 150 kW (204 hp) of system power and achieves average consumption of only 1.5 liters per 100 km (156.81 US mpg) of gasoline. In the electric mode its operating range is up to 50 kilometers (31.07 miles), with the TFSI engine adding a further 890 km (553.02 miles).
  • 03/27/13
    Models

    The Audi A3 Sedan – Launch into a new market segment

    With the launch of the A3 Sedan this spring, Audi is entering the world’s largest market segment, the class of compact sedans. The dynamic four-door car offers all of the strengths of the A3 model series – with low weight thanks to lightweight design, powerful and highly efficient engines and numerous high-end solutions for infotainment as well as driver assistance systems. The top model of the series is the S3 Sedan with 221 kW (300 hp).
  • 03/01/13
    Models

    The new Audi A3 Sportback g-tron

    Audi is taking a large step towards sustainable mobility with the A3 Sportback g-tron. The compact five-door car, due to make its debut at the end of the year, is powered by the CO2-neutral fuel Audi e-gas. The fuel will be produced in the power-to-gas plant in Werlte, Germany. This new car innovatively combines ecological balance, economy and high-tech solutions.
  • 02/21/13
    Models

    The Audi A3 e-tron

    Audi is working intently to electrify the drivetrain using plug-in hybrid technology. The brand with the four rings is showing the Audi A3 e-tron at the 2013 Geneva Motor Show. With 150 kW (204 hp) of system power and 350 Nm (258.15 lb-ft) of system torque, sporty performance is guaranteed.
  • 02/20/13
    Models

    First RS model in the Q series: Audi RS Q3

    Audi is presenting the RS Q3 at the Geneva International Motor Show, the first RS model for the successful Q line-up. It combines outstanding everyday practicality with dynamic driving performance: It takes just 5.2 seconds to complete the sprint from 0 to 100 km/h (62.14 mph), and its top speed is electronically governed to 250 km/h (155.34 mph). The 2.5-liter five-cylinder turbo produces 228 kW (310 hp) and has an average fuel consumption of just 8.8 liters of fuel per 100 km (26.73 US mpg).
  • 02/13/13
    Models

    The new Audi S3 Sportback

    221 kW (300 hp). 380 Nm (280.27 lb-ft) of torque. From 0 to 100 km/h (62.14 mph) in 4.9 seconds. The new Audi S3 Sportback offers best-in-class performance. Its efficiency is also exemplary. The 2.0 TFSI averages just 6.9 liters per 100 km (34.09 US mpg).
  • 01/23/13
    Models

    Audi – the leading brand in lighting technology

    In lighting technology, Audi is driving progress at high tempo. Today, its xenon plus-and LED headlights already provide excellent illumination of the road and give the cars with the four rings an unmistakable look. In the future, vehicle lighting from Audi will react even more precisely to environmental conditions, and it will feature full electronic control. The first step in this direction will be taken this year in the form of innovative matrix LED headlights.
  • 01/14/13
    Models

    Dynamics at their most beautiful – the Audi RS 7 Sportback

    Audi is expanding its RS model lineup: The RS 7 Sportback, which is making its debut at the North American International Auto Show 2013 in Detroit, stands for dynamics at their most beautiful. The large five-door coupe uses a 4.0 TFSI engine producing 412 kW (560 hp). The sprint from zero to 100 km/h (62.14 mph) takes just 3.9 seconds, and the speed governor can be deactivated upon customer request to permit a top speed of up to 305 km/h (189.52 mph). Despite this superior performance, the Audi RS 7 Sportback consumes on average just 9.8 liters of fuel per 100 km (24.00 US mpg).
  • 09/21/12
    Models

    The new Audi S3

    221 kW (300 hp) of power and 380 Nm (280.27 lb-ft) of torque – the third-generation Audi S3 raises the bar once again. Scheduled to launch in early 2013, the lightweight premium compact model combines its dynamic performance with groundbreaking efficiency and comes packed with all the high-tech Audi has to offer in every field of technology.
  • 09/20/12
    Models

    The new Audi A3 Sportback

    Sporty, versatile and progressive – Audi presents the new A3 Sportback. The compact five-door model with the spacious luggage compartment breaks new ground in terms of vehicle weight thanks to ultra lightweight construction technology. The engines are powerful and efficient. The infotainment and driver assistance systems available in the new A3 Sportback set new standards in the premium compact segment.
  • 08/29/12
    Models

    Five stars for the Audi A3 from Euro NCAP

    The Euro NCAP consortium has awarded the new Audi A3 the maximum five-star rating for passive crash safety. The results for adult occupant protection in a frontal, rear, and side impact as well as child safety and pedestrian protection make the new Audi A3 one of the safest cars in its class.
  • 04/25/12
    Models

    High-performance SUV with many talents – the updated Audi Q5

    Sporty, spacious, comfortable and multifunctional – the Audi Q5 has a versatile and successful character. Now the mid-class SUV is even more attractive, efficient and sporty – adding many new solutions in design, infotainment, chassis and engines. The Q5 hybrid quattro, the brand’s first production hybrid model, unites the power of a V6 with the fuel economy of a four cylinder.
  • 11/25/11
    Models

    Audi R8 GT named “Sports Car of the Year 2011”

    The Audi R8 GT is “Sports Car of the Year 2011” in the category “Production Supercars.” 2011 marks the 10th time that a jury from the Auto Bild SportsCars trade journal has awarded the prize, which was presented this evening at the Essen Motor Show.
  • 08/31/11
    Models

    World Premiere of Audi S Models at the IAA 2011

    Audi will present its new S models for the first time at the 2011 Frankfurt Auto Show (IAA). These models are characterized by power combined with appropriately low fuel consumption. The engine down-sizing strategy of the brand with the four rings has reduced the fuel consumption of the S6 by as much as 25 percent whilst offering sportier driving performance.
  • 08/24/11
    Models

    Consistently efficient – the Audi A8 hybrid

    The power of a six-cylinder model, the fuel consumption of a four-cylinder version: Audi will be starting series production of the A8 hybrid in 2012. Its gasoline engine – a 2.0 TFSI – and an electric motor develop peak output of 180 kW (245 hp) and 480 Nm (345.03 lb-ft) of torque. Average fuel consumption is below 6.4 liters per 100 km (36.75 US mpg). The sedan can travel at speeds of up to 100 km/h (62.14 mph) on electric power alone, and cover around three kilometers (1.86 miles) with zero local emissions at a constant speed of 60 km/h (37.28 mph).
  • 04/13/11
    Models

    The Audi Q3 – a premium SUV in compact form

    The new Audi Q3 is a premium SUV in a compact form. This genuine Audi sets standards in all aspects of engineering – from its body through drivetrains and chassis to its state-of-the-art assistance systems and multimedia systems. The Audi Q3 is a versatile companion for everyday life – with an urbane character.
  • 03/01/11
    Models

    The Audi A6

    Audi is once again setting standards in the full-size class with the new seventh-generation A6. With a broad portfolio of innovations and a lightweight body featuring numerous aluminum components, the sedan is destined to write the next chapter of the A6 success story.
  • 02/16/11
    Models

    Audi A8 with broadband Internet connection

    Audi unveils an A8 wired for broadband with LTE technology. Developed in collaboration with Alcatel-Lucent, the car’s mobile broadband connection can transfer data faster than conventional 3G-technology and modern DSL connections.
  • 09/04/10
    Models

    Audi in new top form – the Audi A7 Sportback

    Audi is targeting a new vehicle class with the A7 Sportback. This large, elegant five-door model unites the emotion-packed character of a coupe with the comfort and prestige of a sedan and with the functional utility of a station wagon. With its lightweight body containing numerous aluminum components, the powerful and highly efficient V6 engines, the sporty chassis and the advanced assistance and multimedia systems, it sets standards in many areas. The Audi A7 Sportback will roll into dealerships in the fall, with prices in Germany starting at €51,650.
  • 07/12/10
    Models

    The new high-tech flagship of the brand – The Audi A8 L

    The full-size A8 sedan embodies the Vorsprung durch Technik for which Audi is renowned. The brand now presents the new top version of its flagship: The long-wheelbase A8 L sets standards for luxury, dynamics and efficiency. It will debut in fall 2010 with five engines, including the powerful twelve-cylinder with 368 kW (500 hp).
  • 04/08/10
    Models

    The Audi TT: dynamic, lightweight and highly efficient

    Dynamic design, enthralling performance and exemplary efficiency – the Audi TT Coupe and the TT Roadster are now more attractive than ever. The design of the lightweight bodies made primarily of aluminum and the interior have been revised with great attention to detail, while new technologies lower the fuel consumption of the compact sports car. New to the lineup is a powerful and highly efficient four cylinder: The 2.0 TFSI develops 155 kW (211 hp), but is content with an average fuel consumption of just 6.6 liters per 100 kilometers (35.64 US mpg).
  • 02/01/10
    Models

    The new Audi A8 – The sportiest sedan in the luxury class

    Fascinating sportiness, innovative technology and superior comfort: Audi is bringing the next generation of the A8 to the starting line. The new flagship demonstrates the brand's clear Vorsprung durch Technik with its light aluminum body, its powerful and highly efficient engines, the improved MMI control system featuring a number of innovations and an elegant interior with a craftsman’s level of fit and finish. The A8 also sets new standards of efficiency. The fuel consumption of each of the engines available has been substantially reduced by as much as 22 percent. The 3.0 TDI with front-wheel drive to follow later emits only 159 grams of CO2 per kilometer (255.89 g/mile), and with 6.0 liters of fuel per 100 km (39.20 US mpg), it boasts the best fuel economy in the luxury segment.
  • 12/01/09
    Models

    The new Audi A8 – The sportiest sedan in the luxury class

    Fascinating sportiness, innovative technology and superior comfort: Audi is bringing the next generation of the A8 to the starting line. The new flagship demonstrates the brand’s proverbial Vorsprung durch Technik with its light aluminum body, its powerful and highly efficient engines, the further improved MMI operating system, new driver assistance systems, the full LED headlights and an elegant interior with a craftsman’s level of workmanship.
  • 08/27/08
    Models

    Audi develops race version of the R8

    For the first time, Audi Sport will offer a racing sports car specifically developed for customer use in the form of the powerful 500 hp plus GT3 version of the Audi R8 which will be available from autumn 2009. The logistics and factory space required for the AUDI AG customer programme will be created over the next few months in Ingolstadt, Neckarsulm and Györ.
  • 08/12/08
    Models

    The new Audi RS 6: The confidently superior sports sedan from quattro GmbH

    426 kW (580 hp) and 650 Nm (479.42 lb-ft) of torque – with its twin-turbo V10 and quattro permanent all-wheel drive, the Audi RS 6 is a car without equal. Following on the heels of the RS 6 Avant, Audi now presents the sedan. It drives like a supercar thanks to its superior performance and thrilling dynamics, yet offers all of the everyday utility of a large business sedan.
  • 07/09/02
    Models

    The new Audi A8

    The new Audi A8 is about to make its entrance: with its compelling handling, pioneering technology and exclusive design and equipment, this saloon redefines the notion of sports appeal in the luxury segment.
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