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Motorsport

03/06/2026

Going big Down Under: Audi makes its Formula 1 debut

March 8, 2026, marks an unforgettable milestone for the four rings: Audi makes its Formula 1 debut at the Australian Grand Prix in Melbourne. The company’s involvement in the pinnacle of motorsport highlights its transformation on and off the racetrack.

Company

03/03/2026

The new Audi RS 5 is put to the test in Morocco

Following a successful world premiere, the Audi RS 5 has now shown off its dynamic driving in real-world conditions during its first drive in Morocco. On the Circuit de Marrakech and the winding roads of the Atlas Mountains, the first high-performance plug-in hybrid from Audi Sport showed what it’s made of: uncompromising performance, precision, and electrified athleticism that breaks the mold.

Models

03/03/2026

First drive in Morocco: Statements from Gernot Döllner and Rolf Michl on the new Audi RS 5

The new Audi RS 5 is Audi Sport’s first high-performance plug-in hybrid (PHEV) – with real RS DNA and the highly tuned hybrid technology to match. This sports car marks a bold new direction for Audi, pairing maximum performance with remarkable efficiency. For the first time at Audi Sport, the powertrain pairs a 2.9-liter twin-turbo V6 outputting 375 kW (510 PS) and a 130-kW electric motor. Global media gathered in Morocco to experience the A5 series’ flagship model in action for the first time. As well as bespoke RS sport suspension with twin-valve shock absorbers, the guests put the brand-new quattro drivetrain with Dynamic Torque Control – enabling electromechanical torque vectoring at the rear axle – through its paces in a first drive. Here are some of the key takeaways from Audi CEO Gernot Döllner, Product Line Manager Horst Hanschur, Audi Sport GmbH Managing Director Rolf Michl, and Steffen Bamberger, Head of Technical Development at Audi Sport GmbH.

Company

02/26/2026

Audi appoints new management in key markets

Audi is strengthening its position in the key markets of China and North America with a series of high-profile leadership appointments. Effective April 1, 2026, Daniel Weissland will take over as President of the FAW Audi Sales Company in China. Vito Paladino, currently President and CEO of Volkswagen Group Canada as well as President of Audi Canada, will succeed him as President of Audi of America and Head of Audi North America Region. Going forward, Audi Canada will be led by Khaled Soussi. Michael Arndt, currently President of FAW Audi Sales Company, will assume the role of Managing Director for Volkswagen Passenger Cars in Korea. Furthermore, on June 1, Matthias Schepers, currently President of Volkswagen Group Japan and Managing Director Audi Japan, will take over as Vice President for Sales and Marketing at Audi China.

Company

02/25/2026

Audi Summer Concerts 2026: spotlight on talent, classical music, and beats

Emerging artists, an innovative crossover production, and classical music in the open air: the Audi Summer Concerts 2026, taking place from June 26 to July 26, are all about musical encounters. The festival kicks off with two open-air concerts that shine a spotlight on rising international stars. A major highlight is a new staging of the opera “Dido and Aeneas,” blending Baroque music, beatboxing, and urban dance. A diverse family-friendly program rounds out the experience. Tickets for all ten concerts go on sale at 10 a.m. on February 26.

Company

02/20/2026

Audi appoints Rouven Mohr Chief Technical Officer

Audi announces a leadership transition in Technical Development at a pivotal moment for the company’s technological transformation. Rouven Mohr will assume the role of Chief Technical Officer and member of the Board of Management effective March 1. He succeeds Geoffrey Bouquot, who has decided to pursue new professional opportunities outside the company.

Models

02/19/2026

The new Audi RS 5: high performance in a hybrid

The new Audi RS 5 is Audi Sport’s first high-performance plug-in hybrid (PHEV) – with real RS DNA and the highly-tuned hybrid-technology to match. Whether carving canyons, running highway marathons, or gliding through town on electric power – the RS 5 masters any situation with agility and impressive precision. It covers an extremely wide spread of driving dynamics – from comfortable every-day companion to potent performer. For the first time at Audi Sport, the powertrain pairs a 2.9-liter twin-turbo V6 outputting 375 kW (510 PS) and a 130 kW electric motor. They are joined by bespoke RS sport suspension with twin-valve shock absorbers and a completely new quattro drivetrain with Dynamic Torque Control, enabling electromechanical torque vectoring at the rear as a world first. The new center differential has a preload to always remain partially locked, managing longitudinal torque distribution. Transverse torque distribution at the rear is provided by a new differential that can shift torque between the wheels in milliseconds. The result: exceptionally agile, composed, and effortless driving.

Motorsport

02/18/2026

Global launch of adidas x Audi Revolut F1 Team collection

Audi will be entering Formula 1 with its own factory team starting in March. Just in time for the debut in the pinnacle of motorsport, fans will be able to express their enthusiasm and support for the team in style. The inaugural adidas x Audi Revolut F1 Team collection for team and fans is available in stores starting February 19.

Technology

02/11/2026

More convenient, faster, contactless: Audi integrates new apps for parking, charging, and fueling

Intelligent networking makes driving more comfortable, efficient and safer. That is Audi's goal in the digitalization of the vehicle. With immediate effect, the brand is adding two services to its app portfolio – already featuring offerings from partners across entertainment, gaming, and music – with two services that contribute to this orientation. “EasyPark” makes paying for parking effortless, while “ryd” handles fueling, charging and even car washes – all from the comfort of the car. The benefits: less stress when looking for a parking space and fuel stations, shorter waiting times, and always having the right payment option at hand.

Strategic topics

02/05/2026

Audi Q5 takes on the Alps for a winter adventure

The thermometer reads a crisp zero degrees Celsius as a dozen journalists gather in a parking lot at Munich Airport. Six Audi Q5 – two SUVs and four Sportbacks – await their assigned driver pairings for a road trip in the Alps. The lineup covers almost the entire engine range: four gasoline-powered, top-of-the-line SQ5 – two Sportbacks and two SUVs – plus two additional Sportbacks, one burning gasoline and one diesel. Audi Genuine roof boxes are mounted on both SQ5 SUVs, while ski bags fit easily in the trunk once the rear seats are folded down. Stowing luggage and sports equipment is quickly sorted. A challenging route through snow-covered winter landscapes where both Sportback and SUV can show what they are made of lies ahead. The destination: Zell am See in Austria.

Strategic topics

02/05/2026

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Strategic topics

01/27/2026

Audi scales up deployment of artificial intelligence in production

Audi is consistently rolling out artificial intelligence (AI) in production and logistics: the company is scaling up its own cloud platform for production and introducing new AI use cases and technologies for large-scale series production. In doing so, the premium manufacturer is relying on the expertise of strong partners. Decades of manufacturing expertise meet smart digital solutions.

Press kits

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  Maximum flexibility: Audi’s plug-in hybrids
  In addition to fully electric vehicles, Audi is also focusing on plug-in hybrids. The new e-hybrid models combine electric efficiency with traditional combustion-engine technology. This makes them especially versatile and well-suited for everyday use. Short distances can be covered locally with zero emissions and near-silent electric driving, while the combustion engine ensures range and convenience on longer trips. The intelligent and efficient mix of drive types enables a sporty yet comfortable driving experience.
  Sustainability

  03/03/2026