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Technology

10/08/2025

Audi Concept C – a look behind the scenes

The Audi Concept C is more than just a concept car: it offers a tangible preview of the design language for the brand’s future models. A video now shows exclusive insights into the vehicle’s development. It documents the close collaboration of an interdisciplinary team that is shaping the future of the brand with the four rings with passion and precision.

Company

10/01/2025

Spanish jazz: Daniel García Trio at the Audi Forum Ingolstadt

The Daniel García Trio, one of the most exciting ensembles on the European jazz scene, will perform at the Audi Forum Ingolstadt on October 9 at 8 p.m. As part of the Audi Forum jazz series, the audience can look forward to a first-class concert experience when Spanish jazz pianist Daniel García and his two Cuban bandmates Reinier Elizarde “El Negrón” and Michael Olivera take to the stage. Tickets are on sale now.

Motorsport

09/30/2025

Overall victories for the Audi R8 LMS in Europe, Asia, and New Zealand

With its first overall victory in the Italian sprint season, at the finale of the China GT Championship, and at the start of the South Island Endurance Series in New Zealand, the Audi R8 LMS proved its competitiveness on three continents in September. Class titles in Thailand and in the Michelin 24H Series Europe confirm the GT3 sports car’s good form. In dramatic title deciders in TCR racing, Audi’s customer teams narrowly missed out on two overall titles in Europe, but won a class title in China.

Models

09/29/2025

Compact class meets Celtic charm: the new Audi Q3 in Scotland

Powerful, connected, versatile: the new Audi Q3 is a confident all-rounder in the compact segment – ready for any everyday challenge. With intelligent driver assistance systems, lighting technology from the full-size class, and a striking design, the Q3 brings premium standards to the road. A journey through the breathtaking beauty of Scotland reveals just how much character it truly holds.

Company

09/25/2025

Leading light: 25 years Audi A2

It was launched 25 years ago – and polarized opinions: the Audi A2. With its innovative aluminum body, the compact car was light, aerodynamic, and economical in terms of consumption. There were five engine variants to choose from; the A2 1.2 TDI caused a sensation as the world’s first four-door three-liter car. And since 2003, the special “colour.storm” edition has attracted attention with its special paint colors. However, since sales fell short of expectations, Audi ended production in 2005 after about five years and 176,377 units built. The innovative Audi A2 can showcase its qualities in a “second career”: as a modern classic with a stable value, the A2 has a loyal fan base and can still be seen on the road today as a daily companion.

Strategic topics

09/24/2025

Warning: scam in the used-car trade

Audi issues warning of a scam happening in the used-car trade. Fraudulent websites and fake catalogs are currently offering used Audi models at particularly low prices in Germany, Austria, and Switzerland. They aim to lure potential customers and encourage them to purchase or make payments for nonexistent used Audi cars.

Motorsport

09/16/2025

Victories for the Audi R8 LMS at the Red Bull Ring and title in Italy

In mid-September, the Audi R8 LMS is in top form, with victories and another championship title in several European racing series as well as in Australia. At the same time, a number of customer teams are battling for titles in the upcoming final races in TCR Europe, TCR Italy, and TCR Eastern Europe.

Motorsport

09/10/2025

Four rings and three stripes: adidas becomes official partner of the future Audi Formula 1 Team

The future Audi F1 Team and adidas are announcing a multi-year partnership that will see the German sporting goods manufacturer become the team’s official apparel partner. The collection, which will be released before the start of the 2026 season, aims to combine stylish designs, which impress thanks to their clarity and precision, together with cutting-edge technology.

Company

09/08/2025

New jazz season to kick off with swingIN Big Band at the Audi Forum Ingolstadt

The Jazz at the Audi Forum concert series will return from its summer break on September 11. The swingIN Big Band, local favorites, will perform live at the Audi museum mobile at 8 p.m. Founded in 2015, the band has become a well-known name in the region. Tickets for the concert are on sale now.

Audi MediaCenter

09/04/2025

Strong portfolio, new clarity: Audi at IAA Mobility

The spirit of a new beginning defines Audi’s presence at IAA Mobility. Following a period of rapid model launches during the last 18 months, the brand is set to make a bold statement at one of the world’s most important automotive trade shows. Alongside the public debut of the new Audi Q3 Sportback e-hybrid 200 kW, the premium brand will display the Audi Concept C – a concept car that exemplifies a new design philosophy and thus the future direction of Audi.

Strategic topics

09/02/2025

“We are celebrating the beginning of a new era of clarity for Audi”

With the presentation of the concept car Audi Concept C in Milan, Audi has given a clear preview of the design of future models and opened the next chapter in the company’s realignment. The most important statements made by CEO Gernot Döllner and Chief Creative Officer Massimo Frascella during the event at a glance.

Company

09/02/2025

A new beginning in Milan: Audi unveils new design

As it unveils the Audi Concept C study in Milan, Audi is offering a definitive preview of the design of future models. The four rings are taking a progressive step: in an increasingly complex world, Audi is uncompromising in its commitment to clarity. The new design philosophy is part of Audi's fundamental realignment and represents a new beginning for the company as a whole. Products, processes, and structures are focused on what is essential, creating space for innovation and technological leadership.

Press kits

• Efficiency technologies
  Complementing the highly efficient TDI and TFSI engines, Audi is taking efficiency technologies like MHEV plus or alternative fuels out of the lab and onto the road. The goal: sustainable mobility tailored to customers’ needs.
  Audi MediaCenter

  09/30/2025