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Models

06/16/2025

New benchmark in the compact class: the Audi Q3

The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. The modern SUV’s exterior exudes self-confidence and emotion. Numerous innovative features turn the Audi Q3 into a digital companion. They provide a first-class user experience and also ensure greater comfort and safety for the driver and other road users thanks to many assistance systems. In addition to the well-balanced suspension, the digitalization of light also enhances customer benefits. A high degree of personalization and adaptive, high-resolution light functions are made possible with the new micro-LED technology in the digital Matrix LED headlights. Another feature of the new Audi Q3 is an efficient, partially electrified combustion engine with mild-hybrid technology and a plug-in hybrid model with an electric range of up to 119 kilometers (preliminary figures).

Models

06/11/2025

The Audi Q5 e-hybrid: all-rounder with great electric range

Audi is expanding the new Q5 family: in addition to the combustion models with MHEV plus technology, the SUV and Sportback will also be launched as plug-in hybrid models (PHEV). Both the Q5 SUV e-hybrid quattro and Q5 Sportback e-hybrid quattro can be ordered in two power levels: with 220 kW or 270 kW system output. The new generation of high-voltage batteries in the Audi Q5 e-hybrid models has around 45 percent more capacity. As a result, 25.9 kWh (net 20.7 kWh) of power is available for electric driving.

Motorsport

06/10/2025

Audi customer teams win in the GT World Challenge Australia and Asia

Customer teams can look back on the best race weekends of the season so far with the Audi R8 LMS in Australia and Asia. A total of three victories at two GT World Challenge events show the GT3 sports car’s good form curve, while the Audi RS 3 LMS touring car contributed further valuable results for Audi Sport customer racing.

Models

06/10/2025

A first look at the new Audi Q3

The Audi Q3 has been a fixture in the premium compact segment for more than a decade. Audi will present the third generation on June 16 – and is already sharing a first glimpse of the new model.

Models

06/06/2025

A winning formula: emotional driving in the Audi RS 3

One year ago, Audi set a lap record on the Nürburgring Nordschleife with the RS 3, making it the fastest compact car on the 20.832-kilometer racetrack in the Eifel to date. With an optimized chassis setup, semi-slick tires, and 400 PS from the legendary five-cylinder engine, the updated RS 3 was more than seven seconds faster than the pre-facelift version.

Company

06/02/2025

Audi develops the picking process of the future

As a real-world laboratory, low-volume production at Böllinger Höfe plays a key role in advancing digitalization in production and logistics in line with Audi's 360factory. Audi Sport is collaborating with partners from the Fraunhofer Heilbronn Research and Innovation Centers HNFIZ to explore the future of the picking process in automotive manufacturing using a new approach. First, a needs analysis identified the areas and activities with the greatest potential to optimize processes and reduce employees' workload. In the next step, the research partners will now trial a wide range of technologies from the fields of artificial intelligence (AI) and robotics in a designated area in production until the end of the year.

Strategic topics

05/28/2025

Artificial intelligence: Audi boosts production efficiency

Efficiency, improving quality, inspiration: Audi is leveraging artificial intelligence (AI) in many areas of the company to achieve these goals. The aim is to fully exploit the potential of AI and data – both in company processes and in the customer experience with services and products. AI is currently making the biggest impact in the areas of production and logistics. There, it not only helps save time and money, as Member of the Board of Management for Production and Logistics Gerd Walker explains: “AI is the game changer in our industry. By using it in a targeted way, we are creating a production environment that is not only more efficient and cost-effective but that also meets the highest quality standards and supports people as ideally as possible. That is why we are focusing on integrating AI wherever it is possible and makes sense and systematically expanding applications.”

Motorsport

05/27/2025

Overall victories for the Audi R8 LMS on two continents

Customer teams all over the world were victorious with the Audi R8 LMS in GT3 and GT4 versions as well as the Audi RS 3 LMS at the end of May. In addition to overall successes at European level and in America, a wealth of good class results enriched Audi Sport customer racing’s balance sheet.

Models

05/19/2025

Nine generations of success: the new Audi A6 meets its elders

Audi has built almost ten million C-series vehicles. The ninth generation is now on sale in Europe – the A6 Avant. A great opportunity for a family photo with Audi employees presenting their C models from across the generations.

Sustainability

05/16/2025

Employees roll up their sleeves for Audi Social Day

It’s all about working together for a good cause. For the second time, Audi has called on employees worldwide to take part in Audi Social Day. This year, more than 1,100 volunteers are taking part in a total of around 100 projects at Audi sites.

Models

05/16/2025

One millionth Audi Q3 made in Győr

Audi Hungaria has reached a special production milestone. Since the start of series production of the Audi Q3 in 2011, over two million vehicles have been sold worldwide – one million of which were manufactured at the Hungarian plant in Győr. The model’s success story continues with the new Audi Q3 making its debut in summer 2025.

Company

05/15/2025

Audi Forum Ingolstadt World of Experience celebrates 25th anniversary

Located right outside the Audi factory gates, the Audi Forum Ingolstadt has a lot on offer: a museum, experiential vehicle pickups, culinary highlights, and more. Opened on December 15, 2000, the World of Experience covers an area of roughly 77,000 square meters. To mark its 25th anniversary, guests can look forward to various events, both large and small, throughout the year. Celebrations will kick off with activities and events on the Audi Piazza on May 18 to mark International Museum Day.

Press kits

• Audi Summer Concerts 2025
  From emerging talent to international stars: from June 21 to July 27, the Audi Summer Concerts 2025 are once again set to impress with their great diversity. Audi again embraces experimentation by crossing the boundaries of genre and by staging its own production at the construction site of the new Museum of Concrete Art and Design Ingolstadt. The nationally popular music festival also has extraordinary concert experiences in store for children and young people.
  Company

  06/20/2025