Media Service

MediaInfos

Motorsport

04/29/2025

Good start for Audi’s customer teams in TCR Europe 2025

In European touring car racing, an Audi Sport customer team put in a convincing performance at the highest European level. At the TCR Europe season opener in Portugal, Team Clairet Sport took the lead of the standings after a victory. Further successes for the Audi RS 3 LMS as well as the GT3 and GT4 versions of the Audi R8 LMS on several continents rounded off the results in April.

Audi MediaCenter

04/23/2025

Audi at 2025 Auto Shanghai: five debuts take the stage

China continues to lead the way in the transition to electric mobility. At 2025 Auto Shanghai, Audi is showcasing the models that will bring the company to the forefront of this trend locally and globally, while also remaining a strong player in the market for combustion-engine vehicles. The lineup displayed by Audi and its two local partners FAW and SAIC consists of 19 models. Among them are the Audi A5L, the A5L Sportback, the Q5L, and the A6L e-tron as well as the AUDI E5 Sportback.

Company

04/22/2025

From vision to reality: new AUDI brand debuts its first model – the AUDI E5 Sportback

Marking the beginning of a new chapter for Audi’s premium New Energy Vehicle brand AUDI: the first production model – the AUDI E5 Sportback – made its debut at the Volkswagen Group Media Night ahead of Auto Shanghai 2025. It is set to enter a market that is powering the transformation of the global automotive industry.

Company

04/16/2025

Audi to make a splash at 2025 Auto Shanghai

The Chinese market continues to lead the way in the transition to electric mobility. At 2025 Auto Shanghai, Audi will showcase the offerings that bring the company to the forefront of this trend locally and globally, while building on its strong position in the market for combustion-engine vehicles. Audi CEO Gernot Döllner says: “Last year, we took key steps to secure future success in China together with our joint-venture partners FAW and SAIC. As this important market develops further, our tailored models continue to grow in importance. At 2025 Auto Shanghai we are going to show that Audi delivers in China.”

Models

04/15/2025

Business class at its most elegant: the new A6 Sedan

Audi is expanding its A6 model series with a classic business Sedan. It sets standards in design and aerodynamics and makes innovation and comfort in the premium full-size class tangible in every detail. Its drag coefficient of 0.23 is the best value for a combustion-engine production model in Audi history. Modern gasoline and diesel engines with MHEV plus mild hybrid technology ensure increased efficiency with improved performance. In combination with sophisticated suspension technologies, the A6 Sedan impresses with its qualities for everyday and long-distance driving: both the adaptive air suspension and all-wheel steering combine driving comfort and agile handling to the highest degree.

Motorsport

04/15/2025

Successful start to the 2025 season for Audi customer teams

The Audi Sport customer racing teams recorded a series of initial successes worldwide in the 2025 season. Both the GT3, GT2 and GT4 versions of the Audi R8 LMS and the Audi RS 3 LMS touring car helped the teams to clinch trophies in international competitions and club racing.

Models

04/09/2025

Connected development: the Audi A6 Avant as the perfect travel companion

The new Audi A6 Avant stands for first-class travel. Adaptive air suspension, all-wheel steering, MHEV plus, and other technologies make for a comfortable ride and dynamic handling. Engineers drive countless test kilometers to gather subjective impressions, which are then reconciled with objective evaluation criteria. The result: perfectly calibrated and balanced driving systems.

Models

04/08/2025

Audi exclusive unveils upgraded A6 Avant at Milan Design Week

Having set standards in the personalization of premium vehicles since 1995, Audi is celebrating the 30th anniversary of top-level customization this year. For the occasion, Audi exclusive is premiering new colors and materials that give the business flagship A6 Avant a unique character. At Milan Design Week from April 7 to 13, the master of upgrades will unveil a special representative of the luxury model. In addition to the wide range of personalization options made possible by Audi exclusive, exhibitions on aerodynamics and lighting technology provide interesting insights.

Models

04/07/2025

Audi shares first detailed look at the new A6 Sedan

Audi will celebrate the world premiere of the new A6 Sedan on April 15. The classic business sedan sets standards in design and aerodynamics and brings innovation and comfort to life in the premium full-size class. Now there is a first detailed look at the vehicle.

Sustainability

04/04/2025

Circular economy: Audi secures strategic and cost-efficient supply of recycled raw materials

Audi reaches a milestone and continues to drive forward the circular economy in the automotive industry. The company wants to increase the use of secondary materials in vehicles where it is technically feasible and makes ecological and economic sense. The aim is to increasingly use raw materials for new purposes after their initial usage has ended. Audi has therefore been testing approaches to implement this in the MaterialLoop program since 2023. After initially focusing on technical feasibility, the company has now become the first car manufacturer to develop and implement an economically viable recycling concept for recyclates from end-of-life vehicles together with its partner TSR Resource. In this process, steel scrap from vehicles at the end of their life cycle is turned into high-quality post-consumer secondary material and secured for further use in the automotive supply chain.

Company

04/02/2025

Young classics from Audi Sport racing legends for an exclusive clientele

Audi Sport is breaking new ground: for the first time in history, LMP and DTM prototypes from the former factory racing programs are available for purchase as exclusive objects in drivable condition. The newly created Audi Sport racing legends project team is building up these fascinating prototypes with manufacturer expertise for a select circle of collectors. Following the program presentation on April 2 in Neuburg an der Donau, Audi Sport will present itself at three international classic car events in Germany, France and Great Britain. The first example is to be handed over in the middle of the year.

Company

04/02/2025

Audi Forum Jazz: MONaco Big Band to deliver swinging debut

The MONaco Big Band will make its debut at the Audi Forum Ingolstadt jazz concert series on Thursday, April 10, at 8 p.m. The official big band of the Musikbund von Ober- und Niederbayern (music association of Upper and Lower Bavaria) revives swing in the style of the 1930s and 1940s. Bandleader Gerd Fink has worked with musical greats such as Udo Lindenberg and James Morrison. Tickets for the concert are now available in the Audi ticket shop.

Press kits

• Audi at Auto Shanghai 2025
  At Auto Shanghai 2025, Audi and its joint venture partners FAW and SAIC are showcasing their product portfolio for China at a joint booth. There, the companies are displaying a wide range of vehicles that put them at the forefront of electrification in the country while also remaining strong players in combustion-engine vehicles. Audi CEO Gernot Döllner: “In Shanghai, we are showing that Audi is delivering in China.”
  Company

  04/23/2025