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IT and digitalization

IT and digitalization

Audi IT is a major driver of the digital transformation in the entire company. As a central partner for all business divisions within the Audi Group, IT provides support along the entire process chain in the development of intelligent, reliable and secure IT solutions. In this way, agile working methods are implemented with a lasting effect, modern future technologies are used effectively, and the global IT landscape is being comprehensively modernized and harmonized.

Press Releases

  • 09/03/21
    Company

    Virtual reality entertainment holoride on the road to series maturity

    Travel to virtual worlds from within an Audi is soon a possibility. In the near future, back seat passengers can put on virtual reality (VR) glasses to dive into games, movies, and presentations. The clou: The virtual content adapts to the driving movements of the car in real time. At a roadshow in California, holoride visited potential game studios to excite the best content suppliers about the start-up’s new technology.
  • 08/27/21
    Company

    Audi is creating a universal digital customer experience

    Audi is creating an ecosystem for electric and autonomous driving. With new physical and digital offerings, the premium brand will enrich the customer experience and meet the growing needs and demands for the mobility of the future. Digitalization offers an opportunity to rethink the automobile and for that reason, it is an essential driver of transformation. The ecosystem around the vehicle makes an essential contribution to networked, sustainable premium mobility. The software unit CARIAD is playing an important role in that. It is developing a car operating system for the entire Volkswagen Group and creating the conditions for the next autonomous driving functions. In the meantime, Audi is aggressively developing new business models and sales potential – in retail, in the vehicle, and via innovative mobility services. And not least of all, the internet of things, the new 5G mobile communications standard, and artificial intelligence are making production and logistics processes more efficient. As part of Audi Media Days during IAA MOBILITY 2021, Spotlight Digitalization provided an overview of the core digitalization activities undertaken by the company with the four rings.
  • 08/26/21
    Company

    On the path to a digital car company with smart production

    Audi is working at full speed to digitalize its production and, as a result, the working environment in areas such as planning, assembly, logistics, maintenance, and quality assurance at the five production facilities the company operates itself around the world. A number of groundbreaking projects with technologies such as 3D printing, 5G, apps, and virtual reality are already revolutionizing operational processes and creating synergies and new forms of global networking. Read on for an overview.

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