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IT and digitalization

IT and digitalization

The mobility of the future is digital, intelligent and connected. Cars increasingly interact with the digital world, communicating with each other and their environments. A crucial driver of this digital transformation across the entire company is the Audi IT department, a business division that’s becoming more and more important. Its powerful developments form the foundation for future-oriented technology to be created at Audi locations worldwide.

Press Releases

  • 11/16/22

    Audi expands development in China with new R&D center in Beijing

    Audi is strengthening its development capabilities in China with a significant broadening of its R&D scope in the region and an expansion of its local Audi China R&D team. The move to the new Audi China Building, opening nearly 10 years after its predecessor, is also a significant milestone in Audi’s more than three-decade long history in China. The new Audi China Building supports the Four Rings’ efforts to establish additional research and production capacities in the country. The state-of-the-art R&D facility will serve as a key innovation hub for the next generation of Audi technologies.
  • 11/02/22

    holoride´s cutting edge in-car entertainment platform launches for select Audi models

    holoride, pioneer of extended reality in-vehicle entertainment, today announced the release of its game-changing platform in Germany. Coming to select Audi vehicles* in mid-November, the add-on package combines a high-end VR space with a moving car to create an experience that is like nothing before. Passengers will be whisked off into a variety of games and apps that all use live ride info to bring content to life in a completely new media paradigm, dubbed “Elastic Content.”
  • 09/22/22

    Audi, Start-Ups and Tech Talent at Bits & Pretzels

    Back on stage in the founders’ scene: after two years in virtual format, Bits & Pretzels is returning to Munich on-site – and Audi is back on board. At the conference from September 25 to 27, 2022, Audi experts will exchange ideas with international thought leaders and founders about what will move people in the future. On Monday (September 26), Patrick Hennig, co-founder of luca app and CEO of culture4life GmbH, futurologist Kirstine Fratz, and influencer Laura Lewandowski will discuss topics such as the future of mobility and “New Work” during the six-hour program organized by the company with the four rings.

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