IT and digitalization
The mobility of the future is digital, intelligent and connected. Cars increasingly interact with the digital world, communicating with each other and their environments. A crucial driver of this digital transformation across the entire company is the Audi IT department. Its powerful developments form the foundation for future-oriented technology to be created at Audi locations worldwide.
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Press kit
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Audi Media Days #FutureReady Spotlight Digitization
Digitalization offers tremendous opportunities for Audi and customers of the brand with the four rings – vehicles are becoming increasingly personalized and intelligent; safety and comfort are also getting a boost. At the same time, Audi is systematically digitalizing its value chain, from sales and distribution to production. This is giving rise to new digital services and mobility offerings.