Digitalization

Digitalization is transforming the car into a personal companion and individual experiential space. At the same time, different vehicles are increasingly communicating with each other and with their surroundings. Audi embraces these technologies. Whether in development, where software-defined vehicles are emerging, or in production, where digitalization enables greater efficiency and even better working conditions.

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Gaming fun on the go: Audi integrates AirConsole - A game from the AirConsole gaming platform runs on the touch display in an Audi. The driver and passenger smile at each other and each hold a smartphone in their hands. They use the smartphones as controllers...

Technology

06/26/2025

Gaming fun on the go: Audi integrates AirConsole

Audi brings interactive gaming fun directly into the car with the AirConsole gaming platform specially developed for vehicles. Passengers can now play together on the central MMI touch display or on the MMI passenger display in models with that feature. Smartphones are easily connected to the vehicle using a QR code and then serve as controllers. This makes every ride an entertaining experience for the whole family – both during everyday drives or when traveling.

Artificial intelligence: Audi boosts production efficiency - Welding spatter can occur during car body construction in Neckarsulm. Image-processing AI helps detect possible metal deposits.

Strategic topics

05/28/2025

Artificial intelligence: Audi boosts production efficiency

Efficiency, improving quality, inspiration: Audi is leveraging artificial intelligence (AI) in many areas of the company to achieve these goals. The aim is to fully exploit the potential of AI and data – both in company processes and in the customer experience with services and products. AI is currently making the biggest impact in the areas of production and logistics. There, it not only helps save time and money, as Member of the Board of Management for Production and Logistics Gerd Walker explains: “AI is the game changer in our industry. By using it in a targeted way, we are creating a production environment that is not only more efficient and cost-effective but that also meets the highest quality standards and supports people as ideally as possible. That is why we are focusing on integrating AI wherever it is possible and makes sense and systematically expanding applications.”

Audi and DAZN bring major-league thrills to your car - Live sport on the MMI touch display: Audi integrates the DAZN app into its new models.

Technology

03/12/2025

Audi and DAZN bring major-league thrills to your car

Featuring UEFA Champions League, the FIFA Club World Cup 2025, American sports like NFL and NBA, and handball and golf: Audi is expanding its Audi Application Store offer to include the DAZN app, bringing the sports streaming service into the vehicle – with Audi as the first automaker ever to do so. Sports fans can experience the content both on the MMI touch display and MMI passenger display. The DAZN app is now available in the new models of the Audi A5, Audi Q5, Audi A6, Audi A6 e-tron, and Audi Q6 e-tron series via the Audi Application Store.

Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT - Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT.

e-tronquattro22

Technology

06/27/2024

Audi enhances voice control in current and future models with ChatGPT

Audi is implementing the AI-based chatbot ChatGPT via Microsoft Azure OpenAI Service in its infotainment system to enhance its vehicles' voice control capabilities. From July this year, owners of around two million Audi models made since 2021 and equipped with the third-generation modular infotainment system (MIB 3) will be able to interact with their car using natural language and listen to the information they would like to know while driving. New vehicles such as the Q6 e-tron and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant.

Semiconductors are becoming the neurons of our cars - This year, Audi organized the Group's third Semiconductor Summit, a meeting with semiconductor manufacturers.

Strategic topics

06/14/2024

Semiconductors are becoming the neurons of our cars

Semiconductors can be found throughout modern cars, from the engine control and driver assistance and safety systems such as proximity radar and ESP to the infotainment system. An electric Audi or Volkswagen today contains up to 8,000 of them. These essential chips are a critical component of innovation in the automotive industry. Hand in hand with the Volkswagen Group and technology leaders from the microelectronics industry, Audi is shaping the future of mobility. To this end, the company held the third Semiconductor Summit, under the title “Innovation needs Coopetition” on June 11. In this interview, Audi Board Member for Procurement Renate Vachenauer and Volkswagen Member for Procurement Dirk Große-Loheide discuss coopetition, whether the Group’s semiconductor strategy has been successful, and why much remains to be done for Europe as a center for automotive semiconductors.

incampus opens in Ingolstadt - The crash arena at the Vehicle Safety Center is a pillar-free space of 50 by 50 meters.

Company

09/18/2023

Audi opens new Vehicle Safety Center

The new Audi Vehicle Safety Center on the incampus premises in Ingolstadt provides significantly improved and state-of-the-art crash test facilities. Among its features are a 250-meter (820 ft) run-up track, a mobile 100-ton crash block, and the ability to collide two vehicles at a 90-degree angle. As a premium brand, Audi is committed to meeting heightened requirements that go beyond current international standards.

Audi integrates YouTube into various models - Audi is integrating the world’s largest video platform YouTube into the infotainment system of selected models. This is made possible by embedding the new store for apps.

Strategic topics

07/25/2023

Audi integrates YouTube into various models

Audi is integrating YouTube, the world’s largest video platform, into selected models’ infotainment systems. By embedding a new app store, customers can intuitively access popular third-party apps through the Multimedia Interface (MMI) via a data link in the vehicle. The YouTube app is now available in the app store for the first time. Video streaming will launch in selected Audi models in the summer of 2023, with other VW Group brands to follow.

Infographic - Edge Cloud 4 Production - Audi is the first car manufacturer in cycle-dependent production to use a centralized server solution that redeploys computing power.

Strategic topics

07/13/2023

Edge Cloud 4 Production: IT-based factory automation enters series production

Audi has been testing the local server solution Edge Cloud 4 Production (EC4P), a new method of IT-based factory automation, at Böllinger Höfe since July 2022. Starting in July 2023, this paradigm shift in Audi’s shop floor IT will be used for the first time in series production. At Böllinger Höfe, a local server cluster will control the worker support systems for two production cycles of the Audi e-tron GT quattro, RS e-tron GT, and Audi R8 models. In the future, the software-controlled, flexible, and scalable server solution will replace the decentralized control system that relies on high-maintenance industrial PCs. EC4P allows Audi to redeploy the computing power the production line requires to local data processing centers. In addition to this first application in series production, Audi is simultaneously adapting EC4P for other use cases in the Audi Production Lab (P-Lab).

German Startup Awards 2023 - Audi Denkwerkstatt supports the most important German startup award as an exclusive partner

Strategic topics

05/16/2023

German Startup Awards 2023: Audi Denkwerkstatt honors newcomers of the year

The most innovative minds in Germany’s startup world met on May 11 at the German Startup Awards in Berlin. Audi Denkwerkstatt was also there this year as an exclusive partner to present the Newcomer Award. Tim Miksche, Head of Audi Denkwerkstatt, and tennis player Sabine Lisicki presented the award to the most convincing newcomers on the German startup scene. Just six years after it was created, Audi Denkwerkstatt has become an established part of the startup ecosystem in this country. It is a catalyst for innovation to support startups and their founders and jointly develop new digital business models in the field of mobility.

Audi deepens software expertise with around 400 new IT positions - IT experts at Audi work on exciting future technologies –for example on the recent Audi activesphere concept.

Strategic topics

02/01/2023

Audi deepens software expertise with around 400 new IT positions

Using a mixed reality headset in the car to see your real-world environment while keeping an eye on virtual vehicle info: Audi is developing the mobility experiences of tomorrow today – and is using synergies within the Volkswagen Group to do so. As the Group’s software company, CARIAD is working on a unified technology platform. Audi will integrate the CARIAD software into its models in the future, while also developing brand-specific digital features on its own. To this end, the brand with the four rings is bringing additional software expertise on board as the company shifts into the next gear of its workforce transformation: Audi is pushing ahead with transformation in future-related fields, accelerating the build-up with around 400 new IT jobs. In total, up to 2,000 new jobs are planned by 2025.

Audi brings VR experience platform to CES 2023 - Audi is the first car manufacturer in the world to bring virtual reality entertainment by holoride to series production.

Using virtual-reality glasses during a drive: Only permitted for passengers in...

Technology

12/15/2022

A showcase becomes a reality: Audi brings VR experience platform to CES 2023

The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas from January 4 to 6, 2023, to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.

Audi expands development in China with new R&D center in Beijing - The Audi China Building: New home to the R&D center in Beijing. (Rendering)

Company

11/16/2022

Audi expands development in China with new R&D center in Beijing

Audi is strengthening its development capabilities in China with a significant broadening of its R&D scope in the region and an expansion of its local Audi China R&D team. The move to the new Audi China Building, opening nearly 10 years after its predecessor, is also a significant milestone in Audi’s more than three-decade long history in China. The new Audi China Building supports the Four Rings’ efforts to establish additional research and production capacities in the country. The state-of-the-art R&D facility will serve as a key innovation hub for the next generation of Audi technologies.

Press kit

Digital production: More efficient. More human. Future-ready.
Audi is driving the transition to fully connected, highly efficient and sustainable production through digital innovation. New technologies such as virtual planning and the Edge Cloud 4 Production are enabling a paradigm shift in factory automation. Audi approaches production holistically – from employees to automated cycles – and laying the foundation for future-proof, flexible, and resilient value creation.

Strategic topics

06/26/2025