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Audi Forum Ingolstadt
At its main business site in Ingolstadt, AUDI AG offers visitors a comprehensive brand experience. The Audi Forum Ingolstadt is open to everyone with an interest in the brand and with around 400,000 visitors a year, it is a popular point of interest and a tourist highlight for people from the region and around the world.
At car delivery in the Customer Center, around 120,000 customers and their companions take delivery of their new Audi cars every year. In the Audi museum mobile, the focus is on the history of the brand. Over 100 automobiles, bikes and multimedia presentations illustrate the long tradition of Audi in a captivating way.
Various discovery tours through the factory offer insights into state-of-the-art automotive production at the Ingolstadt business site. The Audi independent cinema offers daily showings from its selection of movies which have won numerous awards.
The Audi Forum Ingolstadt is a popular meeting point thanks to the wide variety of events held there. Together with the organizer Birdland Jazz Club Neuburg, Audi has been presenting the successful concert series “Jazz im Audi Forum Ingolstadt” since 2001, featuring musicians from across the globe. Several times a year, in the Audi.torium, prominent celebrities and people with unusual life stories or occupations meet to talk to a live audience. The Audi art room offers insights into the works of various artists.
Children and youngsters will find something to suit them along the “Audi young and fun” discovery path. There they can experience the Audi theme worlds with multimedia knowledge games and test their talents at the wheel of driving simulators. In the Audi shop and in the museum shop, interested visitors will find high-quality Audi-related items.
Companies from across Germany value the conference area with conference rooms of various capacities.
The gastronomical experience comprises the live cooking market restaurant, the AVUS fine dining restaurant and the Bar & Lounge. The restaurants have received the “Gastronomic Awards of Upper Bavaria”, which recognize restaurants for their quality, service and ambiance, multiple times.
Recent Press Releases
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Travel through time with AudiStream: new online guided tour turns automotive history into an immersive experience
Users of AudiStream can now discover online highlights from more than 120 years of automotive engineering at Audi. The new “Audi Tradition” live stream puts the spotlight on the company’s history using film footage with historical material. Tour guides will be on hand to lead the online tour and answer questions live. -
The Green Neighbour Weeks: Weeks-long sustainability events at Audi
From October to December, the four rings are hosting the “Green Neighbour Weeks”, a new series of events at Audi Forum Ingolstadt focusing on the site’s social commitment to environmental protection. Over the course of nine weeks, event visitors will have the opportunity to dive deep into the topic of sustainability through live talks, a film series, and at the Green Market kickoff event. -
20 years of Audi Forum Ingolstadt: exhibition and digital services to mark anniversary year
Tuesday, December 15, marks the 20th anniversary of the opening of the Audi Forum Ingolstadt. In recognition of the occasion, visitors to the Audi Piazza will see the Audi A2 and the Audi Rosemeyer study exhibited there – these are both models from the early months of the Audi Forum Ingolstadt. In its anniversary year, the Audi Forum Ingolstadt also continues to expand its online service AudiStream because of the current coronavirus situation. -
Tour the design laboratory of Audi online with “Insight Audi Design”
Use your smartphone, tablet or PC to explore design processes at Audi with the new “Insight Audi Design” live stream. The interactive discovery tour has now been added to the online tours at www.audi.stream. -
AudiStream: online ticket to the world of Audi
Despite the corona pandemic and halted production, customers and fans can explore the high-tech production of Audi with the online AudiStream tour experience. The plant in Ingolstadt is open to visitors in virtual form. Anyone interested can book an interactive tour online at www.audi.stream and experience Audi at home on their screen.
Press folders
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Audi Late Light Show
Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.