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Recent Press Releases
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Audi closes 2018 with around 1,812,500 automobiles sold
Audi delivered around 1,812,500 automobiles to customers worldwide in 2018, 3.5 percent less than a year ago. In Europe, sales fell 13.6 percent in the past twelve months. On the home continent, Audi had replaced almost a third of its deliveries with important model changeovers for the A1, A6, A7 and Q3 since the start of the year. In China, the Ingolstadt-based carmaker reaffirmed its position as the most successful premium brand for the 30st year in succession. In North America, the company closed the year on a par with the level of last year (-0.9%). Around 154,550 customers worldwide chose an Audi in December, a decrease of 14.3 percent. -
Compact Premium Sports Car in Top Form: New Audi TTS Available for Order
Audi is sending the TTS (combined fuel consumption in l/100 km: 7.3 – 7.1* (32.2 – 33.1 US mpg)*; combined CO2 emission in g/km: 166 – 161* (267.2 – 259.1 g/mi)) into the new model year—the compact premium sports car is now available for order. The new seven-speed S tronic, a standard feature, further improves the acceleration values of the Coupé and Roadster. The TTS competition special model presents an especially refined exterior and an exclusive interior. -
From driving experience to experience the drive: Audi at the 2019 CES
Audi will be presenting some of its strongest ideas for the future at the Consumer Electronics Show (CES) in Las Vegas this year. The spotlight will be on two technologies for the in-car entertainment of the future. The Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2 –22.5 (WLTP); 24.6 - 23.7 (NEFZ); combined CO2 emissions in g/km (g/mi): 0) features innovative online and charging services as well as the possibility to book functions on demand. It thereby demonstrates once again that premium mobility at Audi is not only sustainable, but also individual and easy. -
AUDI AG: Hildegard Wortmann to take charge of Sales and Marketing
Hildegard Wortmann will be in charge of the Sales and Marketing division of AUDI AG latest as of July 1, 2019. She will succeed Bram Schot, who took over as the company’s Chairman of the Board of Management at the beginning of this year. Wortmann has many years of international experience in product management, marketing and brand communication. -
Audi turns the car into a virtual reality experience platform at CES
Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future. -
Save the date: Audi press conference at the CES live from Las Vegas
The International Consumer Electronics Show (CES) is being held in Las Vegas from January 8 to 11, 2019. At the world’s largest electronics trade show, Audi will present the next stage in in-car entertainment and provide a preview of the digital premium experience of the future. The brand with the Four Rings will broadcast the press conference live by satellite, internet and smart TV. -
Standout star of the compact SUVs: the new Audi SQ2
Striking design meets tremendously fun driving: The Audi SQ2 can now be ordered. This new top model of the Q2 family stands out in the compact SUV segment: It puts out 221 kW (300 hp), enough to sprint from 0 to 100 km/h (62.1 mph) in 4.8 seconds and a top speed of 250 km/h (155.3 mph). quattro all-wheel drive and the S sport suspension applies the power smoothly to the road. The Audi SQ2 is also at the head of its class with respect to operation, infotainment and assist systems. In Germany, prices start at 44,500 euros. -
Bram Schot to be the new Chairman of the Audi Board of Management
The Supervisory Board of AUDI AG has appointed Bram Schot as the Chairman of the Board of Management effective January 1, 2019. Schot has headed the company since June 2018 as interim CEO. Schot will continue temporarily to hold Board of Management responsibility for Sales and Marketing from January 1 onwards. -
Audi to Exhibit New In-Car Entertainment Technologies at CES 2019
Top-quality entertainment for all the senses: Audi will turn the inside of the car into an amusement park at the Consumer Electronics Show (CES) in Las Vegas. The brand will present a completely new on-the-road entertainment format and a special movie theater experience inside a luxury sedan at its fair booth. Both technologies represent the in-car entertainment of the future and can be experienced at the leading trade fair for entertainment electronics, CES, between January 8 and 11, 2019. -
Audi in November: Deliveries remain down on last year due to exceptional situation
Global deliveries of the Four Rings in November fell by 16.7 percent year-on-year to around 132,650 automobiles. In Europe, extraordinary effects due to the switch to the WLTP test cycle along with the challenging phase-in and phase-out scenario as part of the Audi model initiative continue to affect sales. As a result, the company delivered 33.9 percent fewer units in Europe last month than in the same month in 2017. Deliveries from the Ingolstadt-based automaker also fell 9.1 percent in North America on account of imminent model changeovers. By contrast, China continued to grow (+2.7%). Cumulative global sales since January were down 2.4 percent on the corresponding period of 2017 at around 1,657,950 units. -
Next KBA approvals: Audi can recall further diesel models in Germany
Starting tomorrow, AUDI AG will recall approximately 64,000 further vehicles with V-TDI engines into the workshops. Following the approval of Germany’s Federal Motor Transport Authority (KBA), half of the eight recalls for cars with V-TDI engines will now be implemented. This corresponds to about two thirds of the approximately 151,000 vehicles in Germany covered by the Euro 6 emissions standard. -
Five stars for the Audi Q3 in Euro NCAP test
The new Audi Q3 offers bumper-to-bumper safety: The compact family SUV earned the top score of five stars in the Euro NCAP (New Car Assessment Programme), one of the most important automobile safety tests in Europe. -
Audi gives starting signal for production in Algeria
AUDI AG and the longstanding Audi importer SOVAC S.P.A. have today opened the assembly of three models in Algeria. As of now, the Audi A3 Sportback, the A3 Sedan and the Audi Q2 will drive off the assembly line in Relizane, the capital of the province of the same name. Production is initially planned for an annual capacity of approximately 3,000 cars of the Audi brand. The SOVAC Production S.P.A. Algerie plant has been producing Volkswagen Group automobiles since 2017. -
Journalists test drive the Audi e-tron in Abu Dhabi
On September 17, Audi presented its first all-electric series-production model to the world public. In Abu Dhabi, capital of the United Arab Emirates, journalists are now getting behind the steering wheel of the Audi e-tron and experiencing the full-size SUV on test drives. Their route is taking them from Masdar City, one of the world’s most sustainable urban communities, and then up the second highest mountain in the United Arab Emirates. -
More performance for the compact sports car: the new Audi TT can be ordered now
Sharper, more powerful and better equipped: Audi starts advance sales of the upgraded TT series today. 20 years after the series debut of the original TT, the compact sports car now has a tauter exterior design, more powerful engines and a wider range of standard equipment. The limited-edition “TT 20 years” anniversary model (combined fuel consumption in l/100 km: 7.2 – 7.0*; combined CO2 emissions in g/km: 165 – 161*) is a homage to the success story of the Audi TT. -
Audi decides on investment program for realignment
The Audi Group is accelerating its realignment with high investments in future-oriented topics. From 2019 until the end of 2023 alone, the company plans advance expenditure of approximately €14 billion in electric mobility, digitalization and autonomous driving. This includes investments in property, plant and equipment as well as research and development expenditure. Overall, the company’s total projected expenditure for the planning period of the next five years amounts to about €40 billion. -
New star in the movie capital – the Audi e-tron GT concept
Audi e-tron, the third: The brand with the four rings is presenting one of the stars of the 2018 Auto Show in the movie capital Los Angeles. With the electric powered Audi e-tron GT concept a four-door coupé is making its debut as a show car. The volume-production counterpart is set to follow in around two years. -
Extensive engine range for new Audi Q3
Audi is extending its engine range for the Audi Q3 to include a 2.0 TFSI in two output ratings and two other versions of the 2.0 TDI. As such, buyers can now choose from seven engine/transmission variants for the compact family SUV. The quattro permanent all-wheel drive provides additional traction, stability and dynamic handling. The base price for the new Audi Q3 in Germany is 33,700 euros. -
Audi, Airbus and Italdesign test Flying Taxi Concept
At Drone Week in Amsterdam Audi, Airbus and Italdesign are presenting for the first time a flying and driving prototype of “Pop.Up Next”. This innovative concept for a flying taxi combines a self-driving electric car with a passenger drone. In the first public test flight, the flight module accurately placed a passenger capsule on the ground module, which then drove from the test grounds autonomously. This is still a 1:4 scale model. But as soon as the coming decade, Audi customers could use a convenient and efficient flying taxi service in large cities – in multi-modal operation, in the air and on the road. Without changing vehicles, passengers will enjoy their leisure time, relax, or work. -
30 years of partnership in China: Audi and FAW start a model initiative
Audi and First Automotive Works (FAW) are celebrating the 30th anniversary of their partnership this Monday. The approximately 650 guests at the anniversary event at the FAW plant in Changchun include representatives of the province of Jilin, of partner FAW, and of the FAW-Volkswagen joint venture, as well as members of the boards of management of Volkswagen AG and AUDI AG. Audi is further expanding its local research and development competencies in order to launch more China-specific model variants and digital services. The first electric car tailored for Chinese customers, the Audi Q2 L e-tron, will already be launched in 2019. Local production of the Audi e-tron will follow in 2020, one year after its market launch in China. -
Team AlpaKa from the Karlsruhe Research Center for Information Technology clinch the title
The final of the Audi Autonomous Driving Cup 2018 saw Team AlpaKa fend off the challenge from seven other university teams to win the title. The prize money of 10,000 euros therefore goes to Karlsruhe. -
Federal Office for Motor Traffic (KBA) approval: Audi to start recall of diesel models in Germany
On Wednesday Audi will begin the first of eight recalls for cars with V TDI engines in Germany. Following approval by the Federal Office for Motor Traffic (KBA) the company will initially be recalling around 31,200 vehicles to the workshops. In total, around 151,000 midsize and full-size cars in Germany are affected by the eight recall notices. -
Exceptional situation impacts Audi deliveries also in October
AUDI AG handed over approximately 117,600 automobiles to customers last month, a decrease of 25.7 percent compared with the prior-year period. In particular the exceptional situation in Europe continued to adversely affect deliveries. On the home continent, the company sold 52.7 percent fewer cars than in October 2017. In China, however, Audi achieved further growth of 5.4 percent last month. In North America, unit sales decreased by 14.9 percent due to upcoming model changes. Worldwide deliveries of 1,525,300 units in the first ten months of the year were at the level of the prior-year period. -
Comfortable, versatile and connected: orders now being taken for new Audi Q3
The new Audi Q3 is more striking, roomier and more versatile. At the same time it offers technical refinements from the full-size segment and a further developed suspension for enhanced driving dynamics with even more comfort. Audi is now accepting orders for the compact family SUV. The base price for the Q3 in Germany is 33,700 euros. -
Audi and beyond initiative speak out for responsible use of AI at global forum
A society in which artificial intelligence benefits people and society: To those ends, Audi is involved in AI4People, the first global forum for an ethical approach to AI in Europe. At the “Towards a Good AI Society Summit” at the European Parliament in Brussels, the forum presented a 20-point plan for a responsible AI society. One of the focuses was on coordinating European AI research and establishing issues of the responsible use of new technologies more firmly in the minds of developers, legislators and the general public. “We need a European approach to artificial intelligence that combines innovation with our values,” stated Dr. Roland Villinger, Chief Strategy Officer (CSO) and Chief Digital Officer (CDO) at AUDI AG, in Brussels. -
Audi Autonomous Driving Cup 2018: Eight teams do battle for the title
Eight university teams will be battling it out in the Audi Autonomous Driving Cup 2018 from November 12 to 14 to present the best autonomous driving car. For the first time, the participants have access to digital HD map material of the entire course. The museum mobile in Audi Forum Ingolstadt will now be hosting the competition for young talents for the fourth time. -
AUDI AG after three quarters: key financials impacted by extraordinary factors
The third quarter of this year featured numerous adverse factors for the Audi Group: As expected, restrictions in the sales portfolio caused by the changeover to WLTP had an increasingly negative effect. At the same time, the densely packed program of phase-outs and ramp-ups in connection with the broadest model initiative in Audi’s history reached its peak with high ramp-up costs in the second half of the year. As a result of an administrative order issued by the Munich II Public Prosecutor’s Office imposing a fine in connection with the diesel issue, AUDI AG reports special items of €800 million at the end of the third quarter. At €44.3 billion, the Audi Group’s revenue for the period from January through September reached the previous year’s level. After special items, operating profit for the first nine months amounted to €2.9 billion; adjusted for special items, it was €3.7 billion and thus moderately below the prior-year figure. This results in an operating return on sales before special items of 8.3 percent. The successful joint venture business in China is not included in this figure and is shown in the significantly increased financial result. -
New power from old cells: Audi and Umicore develop closed loop battery recycling
Milestone reached: Audi and Umicore have successfully completed phase one of their strategic research cooperation for battery recycling. The two partners are developing a closed loop for components of high-voltage batteries that can be used again and again. Particularly valuable materials are set to become available in a raw materials bank. -
Fastest model is now even hotter: Extensive update for Audi R8
“Born on the track, built for the road.” The volume-production model now follows after the world premiere of the R8 LMS GT3 at the 2018 Paris Motor Show. Apart from the sportier design, the Audi R8 Coupé and Spyder have more powerful engines. The models will go on sale in Europe in early 2019. -
Offer for the future: Audi offers customers a new environmental and exchange incentive
Offer for the future for diesel drivers: Audi is renewing the fleet of vehicles on the roads and thus supporting the package of measures to improve air quality. Customers who replace their existing diesel vehicle with the Euro 1 to Euro 4 emission standards will receive a price incentive on their new car. This incentive is staggered depending on the model and amounts to between 3,000 and 10,000 euros. Audi is also offering a new exchange incentive for customers in 14 German cities and the neighboring rural districts. It is paid out when a Euro 4 or Euro 5 car is traded in and amounts to up to 9,000 euros. -
Munich II public prosecutor concludes regulatory offences proceedings by issuing administrative order imposing a fine (Bußgeldbescheid) / AUDI AG accepts the fine and, by doing so, admits its responsibility
The Munich II public prosecutor today issued an administrative order against AUDI AG in its capacity as affected party (Betroffene) pursuant to sections 30 para. 1, 130 para. 1 of the German Act on Regulatory Offences (Ordnungswidrigkeitengesetz – OWiG) in the context of deviations from regulatory requirements in certain V6 and V8 diesel aggregates and diesel vehicles manufactured or distributed by AUDI AG. As a result of the administrative order imposing the fine, the active regulatory offence proceedings conducted by the Munich II public prosecutor against AUDI AG will be finally terminated. Considering these special items the Audi Group will significantly undercut major financial key performance indicators forecasted for the fiscal year 2018. -
Six-pack! Audi driver Rast wins DTM finale as well
Six victories in a row! Audi driver René Rast won the season’s last race at the Hockenheimring as well, so topping his own record from the previous day. On Sunday, behind Mercedes-Benz driver Gary Paffett, the 31-year-old German from Audi Sport Team Rosberg secured the runner-up’s spot in the championship. The DTM’s new record man in the end was only lacking four points to successfully defend the title. -
Power play: Audi e-tron prototype with electrifying dynamics
With driving dynamics tests on Namibia’s salt flats and savanna, the Audi e-tron prototype is at present impressively demonstrating its handling qualities. All made possible thanks to a new generation of the quattro drive – the electric all-wheel drive. In conjunction with the versatile suspension, its low center of gravity and the powerful electric motors, the electric SUV offers powerful traction, outstanding dynamics and unshakable stability on disparate terrain. -
Exceptional situation in Europe adversely affects AUDI AG deliveries in September
AUDI AG delivered around 139,150 cars to customers worldwide in September, a decline of 22.0 percent on the 2017 record-breaking figure. Following above-average sales results in Europe over the past two months due to the sell-off of models in stock, the increasingly empty stores and the restrictions in the sales portfolio had an adverse effect on deliveries in September. Last month the company sold 55.5 percent fewer cars in the home continent than a year ago. Audi achieved further growth in China (+12.5%) and North America (+1.2%) in September. Global deliveries since the start of the year of around 1,407,700 units were up 2.0 percent year-on-year. -
World premiere in Paris: new evolution of Audi R8 LMS for customer racing
Audi Sport customer racing presents its fourth new model in just four years: Following on from the radically new second-generation Audi R8 LMS (2015), the Audi RS 3 LMS TCR touring car (2016) and the Audi R8 LMS GT4 sports car (2017), the evolution of the Audi R8 LMS GT3 was unveiled at the Paris Motor Show on October 2, 2018. Michael-Julius Renz, Managing Director of Audi Sport GmbH, and Chris Reinke, Head of Audi Sport customer racing, revealed the model with the international exhibition visitors looking on. The new version of the model, successful worldwide in sprint and endurance racing, is tailored closely to the customer requirements regarding technology and operating costs. -
Hans-Joachim Rothenpieler new Board Member for Technical Development at AUDI AG
Hans-Joachim Rothenpieler will become the Member of the Board of Management for Technical Development at AUDI AG on 1 November 2018. He is the successor of Peter Mertens, who has held this position since May 1, 2017. Mertens had asked the Audi Supervisory Board to release him from his duties for health reasons. -
Automotive Brand Contest: award for Audi Communications
Success in the Automotive Brand Contest: The German Design Council has honored Audi Product Communications for its high-quality and innovative visualization of technical processes and complex technologies. The premium brand was awarded the “Winner” prize in the category Digital at the renowned design competition for its “Virtual Exhibits” communication tool. -
Audi celebrates 100th victory in the DTM
Audi achieved its 100th DTM victory at the Red Bull Ring in Austria. Following the somewhat fortunate one-two-three success on Saturday, Audi Sport celebrated a dominant one-two result on Sunday thanks to René Rast (Audi Sport Team Rosberg) and Nico Müller (Audi Sport Team Abt Sportsline). -
Readers’ Choice by auto, motor und sport: Audi Takes Top Place in Connectivity and Interior Design
Audi is the leading automotive brand when it comes to connectivity, and its flagship, the Audi A8, is the best connected car. These are two results of the readers’ choice “Car Connectivity Award” carried out by renowned specialist magazine auto, motor und sport. Audi also won in the “Interior – design brand 2018” category of the “Autonis” competition, a further readers’ choice award presented by the magazine. The award ceremony will be held in Stuttgart on September 20, 2018. -
Electrifyingly fun to drive: the Audi e-tron
The Audi e-tron is the first fully electrically powered series production model from the brand with the four rings. The company will present its sporty full-size SUV – which is suitable for everyday use – to the world for the first time in San Francisco. -
Audi hosts Intel drone light shows to celebrate e-tron world premiere
Intel performed its first-ever combined indoor and outdoor Intel drone light show in collaboration with Audi for the world debut of its all-electric SUV—the Audi e-tron. -
Stream, shop, get informed: Amazon Alexa in the Audi e-tron
In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary. -
The e-tron as starting signal: Audi launches e-offensive
The brand with the four rings is launching its electrification offensive with the world premiere of the Audi e-tron. By 2025 Audi will offer twelve automobiles with all-electric drive in the most important markets worldwide and achieve roughly one-third of its sales with electrified models. The SUVs in this portfolio include the e-tron and the e-tron Sportback debuting in 2019. A series of models with classic body layouts such as Avant and Sportback will also be available. The range will cover every relevant market segment from the compact to the full-size class. -
Audi Study: No Congestion in the City of the Future
How much time will we save in a city with autonomous cars, ride sharing and smart traffic management? Answers are given by the Audi study “25th Hour – Flow”. Partnering with the traffic experts at the Karlsruhe Institute for Technology (KIT) and the Munich consultancy MobilityPartners, the research simulated the future of mobility in Ingolstadt/Germany. According to the study, a lasting reduction in travel times can be achieved on a typical commute: in fully automated traffic by one third, even though over ten percent more people are on the road. The prerequisite is that the trend towards sharing takes hold. -
Audi e-tron: together with suppliers for more sustainability
Sustainability counts: Together with its suppliers, Audi is systematically committed to responsible action. To this end, the company has developed a sustainability rating with the aim of protecting the environment and safeguarding social standards. Since April 2017, Audi has audited more than 600 partners at their production sites. At present, there is a particular focus on those suppliers that have been commissioned to supply components for the Audi e-tron. Starting in the fall of 2019, the sustainability rating will be a decisive factor in awarding contracts to suppliers. -
Mobility without boundaries: Audi e-tron Charging Service completes range of charging options
The e-tron marks the dawning of a new era for Audi. The brand with the four rings is being transformed from a classic automotive manufacturer into a premium mobility systems supplier. The Audi e-tron Charging Service will be part of a broad-based offering for charging and provides Europe-wide access to the public charging infrastructure. Audi’s proprietary charging card brings together over 72,000 charging points operated by 220 providers, for unlimited, trouble-free electric mobility. -
Save the date: world premiere of the Audi e-tron live from San Francisco
Audi will celebrate a historic world premiere in California on September 18, 2018: the brand will be presenting the Audi e-tron – its first all-electric-drive production model – during its “The Charge” event. Audi will also be presenting its mobility initiative in the United States. -
Audi continues to grow in August
The Audi brand beat its 2017 results by 10.9 percent in August with around 153,900 premium automobiles sold. Among the core regions the number of deliveries grew most strongly in Europe (+21.5%). Here the deliveries of models in stock as part of the switch to WLTP and model changeovers continued to have a positive effect on the sales figures. North America (+5.1%) and China (+6.0%) also saw positive growth in the past month. Audi delivered more than 1,268,550 automobiles to customers (+5.5%) since January. -
Two poles, two wins: Audi driver René Rast achieves the perfect DTM weekend
Audi driver René Rast achieved the perfect DTM weekend at the Nürburgring: As he did on Saturday, the defending champion also claimed pole position and victory on Sunday. As a result, he scored the maximum possible points with his Audi RS 5 DTM and moved up to third overall in the overall standings. -
Start of production of the Audi e-tron
Audi starts into the future: This Monday, Audi Brussels begins mass production of the Audi e-tron. The brand’s first all-electric SUV has a range suitable for everyday use. With a charging capacity of up to 150 kW at quick-charging stations, it is ready for the next long-distance stage in about 30 minutes. Audi will present the unveiled electric car for the first time at its world premiere in San Francisco on September 17. -
Pioneering work: Audi México produces completely without wastewater
Audi is the world’s first premium manufacturer to produce automobiles completely free of wastewater. At its site in San José Chiapa, Mexico, the company is using a new water treatment process that collects 100 percent of the wastewater produced there, purifies it and feeds large volumes of clean water back into the plant’s water supply system. In this way, Audi México ensures the sustainable use of the water as a resource and minimizes the environmental impact of its car production. -
Audi headed for the future with Formula E and DTM
In 2019, Audi will continue to compete with electric power in motorsport. At the same time, the manufacturer will prolong its factory-backed commitment in the popular DTM touring car series. -
World premiere at Pebble Beach – the Audi PB18 e-tron concept car
For the first time, Audi is presenting a design and technical concept car at Pebble Beach Automotive Week in Monterey, California. The all-electric Audi PB18 e-tron presents a radical vision for the high-performance sports car of tomorrow. Broad and flat, visibly inspired by the wind tunnel and the race track, its very presence signals that it is destined to push boundaries. Its concept and exciting lines were created in the new Audi design studio in Malibu, California – where the brand’s design is consistently being updated for the future. The technical concept of the PB18 e-tron has benefitted from Audi's many years of winning the Le Mans racing series. The experts at Audi Sport GmbH, the high-performance subsidiary of Audi, were responsible for implementation. The abbreviated name “PB18 e-tron” refers both to the Pebble Beach venue for the premiere and to the technological DNA it shares with the successful LMP1 racing car Audi R18 e-tron. -
Mobility network expands: Audi on demand launched in the UK
Following on from Asia, Audi is now expanding its flexible mobility service to include Europe: Audi on demand arrived in the UK, with locations in Manchester, Edinburgh and Glasgow. For the first time in Europe, dealers now act as the point of contact for Audi on demand customers. Audi plans to extend the concept to other locations in the UK by the end of the year. -
Audi’s new full-size class – with the market introduction of the Q8 now complete
The new Audi Q8 (combined fuel consumption in l/100 km: 6.8 – 6.6*; combined CO2 emissions in g/km: 179 – 172*) delivers its very own interpretation of a large four-door SUV coupé with its striking design and excellent adaptability. Together with the Audi A8, the Audi A7 Sportback and the Audi A6, it constitutes the new full-size class in the brand’s product portfolio. With their extensive package of innovative technologies, the full-size models once again underscore “Vorsprung durch Technik” and offer customers a great deal of utility value. -
Audi Extends Involvement in Salzburg Festival
Audi will remain the main sponsor of Salzburg Festival and has extended the cooperation agreement until 2022. The two partners intend to further expand their joint projects over the coming four years. The premium brand has been involved as the main sponsor of the festival since 1995. The annual guest appearance of the Salzburg Festival in Ingolstadt is a highlight of the partnership. The Audi Summer Concerts present top-class artists. This year, Catalan viol player Jordi Savall will be on the stage. -
Audi increases deliveries by 7.0 percent in July
AUDI AG delivered around 165,350 premium automobiles to customers in July, a year-on-year increase of 7.0 percent. The three core markets performed positively: Compared with July 2017, demand in China rose 3.8 percent, in the United States 2.1 percent and in Germany 37.5 percent. In the home continent as a whole, extraordinary effects are having a positive impact on business. Cumulative worldwide sales total around 1,114,650 units (+4.8%). -
Take charge: Audi e-tron prototype – recuperation test
The Audi e-tron prototype combines enormous power and high efficiency. With a system output of up to 300 kW, the full-size SUV with a fully electric drive accelerates from zero to 100 km/h (62.1 mph) in less than six seconds. In the WLTP test cycle, it covers more than 400 kilometers (248.5 mi) on one battery charge. One important factor for the long range is the most innovative recuperation concept among the competitors. The electric SUV proved this with an impressive performance at Pikes Peak. -
Audi achieves solid financials in first half of the year and anticipates growing challenges
In the first half of 2018, the Audi Group increased its revenue to €31.2 billion and its operating profit to €2.8 billion. The Four Rings’ operating return on sales followed a stable development and amounted to 8.9 percent, as in the first half of last year. As forecast in the annual report, the company expects significant fluctuations of its key financials and volume figures during 2018. Following an increase in deliveries to customers of 4.5 percent in the first half of this year, there will be an increasingly negative impact in the second half of the year from the changeover to the WLTP test cycle and the most comprehensive transformation of the model portfolio in Audi’s history. Positive effects will result from the systematic implementation of the Audi transformation plan that was started at the beginning of the year. -
Audi and Ericsson to pioneer 5G for automotive manufacturing
Premium automobile manufacturer Audi and 5G innovation leader Ericsson (NASDAQ: ERIC) are announcing plans to pioneer the use of 5G technology for automotive production. At Audi’s headquarters in Ingolstadt, Germany, the two companies agreed on a range of activities exploring the potential of 5G as a future-proof communication technology that can meet the high demands of automotive production. Audi and Ericsson have signed a Memorandum of Understanding (MoU) and in the coming months, experts from both companies will run field tests in a technical center at the “Audi Production Lab” in Gaimersheim, Germany. -
Audi China prepares change in top management
Thomas Owsianski is to take up the position of President of Audi China during the fourth quarter of 2018 as successor to Joachim Wedler, and will already be joining the top management team at Audi China from August 1, 2018. The 51-year-old manager was latterly Vice President Sales and Marketing of Volkswagen do Brasil Ltda. and, as First Executive Vice President, responsible for the Volkswagen brand in the South America region. Audi China President Joachim Wedler will be retiring in the fourth quarter after a successful career with the Audi Group spanning 34 years. -
Audi PB 18 e-tron: show car world premiere at Pebble Beach Car Week
Audi will reveal a world first during the 2018 Pebble Beach Car Week in California – a supercar concept car with electric drive. Pebble Beach Car Week, held every August in and around the Californian coastal city of Monterey, has long been considered the world’s most important forum for lovers of exquisite automobiles. Interest is not limited here to vintage cars but instead includes leading-edge design study concept cars and visionary technology. -
Successful model with new strengths: the second generation of the Audi Q3
The new Audi Q3 is a family SUV with great all-round talents. In the second generation it appears not only visually more self-confident, but offers far greater utility value thanks to abundant space, comprehensive adaptability and many practical details. Just like the Audi top-of-the-line models, it features a digital cockpit and a large MMI touch response Numerous infotainment solutions from the full-size segment connect the compact SUV with its environment. New assist systems support the driver when parking, in town and on long journeys. These also enhance comfort, as does the further developed suspension. -
New era: Audi Hungaria starts series production of electric motors
A new era is starting at Audi Hungaria. On Tuesday, series production of electric motors officially started in Győr. In the context of the symbolic act, the production plant was put into operation by Péter Szijjártó, Minister for Foreign Trade and Foreign Affairs, Peter Kössler, Board of Management Member for Production and Logistics at AUDI AG, and Achim Heinfling, Managing Director of AUDI HUNGARIA Zrt. The electric motors are produced on floor space of 8,500 square meters with an innovative production concept: modular assembly. The company has invested a double digit million amount to set up the motor production facility. Approximately 100 people are employed in this new area at present. -
The new Audi TT – an update for the design icon
Twenty years after the series premiere of the original TT, the third generation of the Audi TT is receiving a comprehensive update. The design icon takes the stage with a sporty and refined exterior design, higher-powered engines and an extended scope of standard equipment. -
AUDI AG: North American government agencies approve technical solutions for diesel automobiles
Almost three years on from the start of the diesel crisis, Audi can offer a specific solution for all its diesel engines in the United States and Canada. The responsible approval authorities have now cleared the proposed package of measures for the last of five engine generations. -
Audi sales grow by 4.5 percent in the first half of the year
AUDI AG delivered around 164,000 premium automobiles to customers in June. As such, sales were down 3.8 percent on the strong result of the same period last year. In the United States, sales of the Four Rings were up 0.3 percent, on a par with the prior-year level. As a result, Audi of America achieved its 90th consecutive record-breaking month. In China, deliveries failed to reach the record-breaking level from 2017 (-7.2%) due to the announced tariff reductions. In Europe too, Audi sales were down 1.8 percent on last year. Worldwide and across all Audi models, deliveries increased by 4.5 percent since the start of the year. Cumulative sales total around 949,300 units. -
Audi and Huawei sign memorandum of understanding for strategic cooperation
Audi has gained a strong partner for the development of intelligent connected vehicles. The automobile manufacturer signed a memorandum of understanding for a strategic cooperation with the Chinese information and telecommunications corporation Huawei in Berlin today. The agreement forms part of a broad-based partnership between companies in the two countries initiated by Chinese Premier Li Keqiang and German Chancellor Angela Merkel. -
Audi concludes analyses of its V TDI engines
In the course of addressing the diesel crisis, AUDI AG has reached an important milepost: As announced in advance, following the conclusion of internal technical analyses of all its V TDI engines the Company today passed on its essential findings to the German Federal Motor Vehicle Transport Authority (Kraftfahrt-Bundesamt, KBA) as the responsible authority. The details will be discussed over the coming weeks. Today, the focus was on current models with third-generation V6 TDI engines. There were no findings at all after the latest technical analyses, which included the new full-size category comprising the Audi A8, Audi A7 Sportback, Audi A6 and A6 Avant as well as the new Audi Q8. The Company has examined around 700 variants since 2016. -
Audi Environmental Foundation turns plastic waste into recreation areas
Together with project partner Recycled Island Foundation, the Audi Environmental Foundation opened a floating park in the Rotterdam port of Rijnhaven on Wednesday. To create the park, the project partner filtered plastic waste out of the New Meuse River with the aid of specially designed collecting basins. The waste was then sorted and made into floating plastic islands. The landscaped islands now serve as recreation areas for port visitors and residents. -
Chill out: Audi e-tron prototype alone on the big stage
Driver and passengers experience their surroundings in a whole new dimension in the Audi e-tron prototype. In addition to its generous space and the stylishly reduced design, Audi’s first electric car offers a high level of calm and, in turn, the perfect stage for the Bang & Olufsen 3D Premium Sound System. The full-size SUV also provides a new digital operating and display experience. It is the first volume-production car with virtual exterior mirrors. -
Dirk Arnold is new Head of Audi Communications
Dirk Arnold has been appointed Head of Communications at AUDI AG effective July 1. The 52-year-old succeeds to Toni Melfi, who is taking on a different activity within AUDI AG. -
Audi supports air-taxi project in Ingolstadt
Audi is shaping mobility in the third dimension. A letter of intent was signed on this subject with partners from the fields of politics and industry in the Federal Chancellery in Berlin on Wednesday afternoon. Bram Schot, interim CEO and Member of the Board of Management for Sales and Marketing at AUDI AG, announced the start of the Urban Air Mobility project in Ingolstadt together with Federal Minister of Transport Andreas Scheuer, Minister of State for Digital Affairs Dorothee Bär, Airbus CTO Grazia Vittadini, Mayor of Ingolstadt Dr. Christian Lösel and other representatives of politics and business. The goal of the joint EU project is to be a model for air-taxi test operation in the Ingolstadt region. -
Audi and Hyundai intend cooperation on the development of fuel cell technology
AUDI AG and Hyundai Motor Group are driving the development of fuel cell technology. The two companies plan to cross-license patents and grant access to non-competitive components. The agreement is currently subject to approval from the applicable regulatory authorities. Through their collaboration, both partners aim to bring the fuel cell to volume production maturity more quickly and more efficiently. Audi and Hyundai are also exploring more far-reaching collaboration on the development of this sustainable technology. -
New Audi A1 Sportback – ideal companion for an urban lifestyle
In 2010, a brand-new Audi model line made its debut in the shape of the A1. And now the second generation of the successful compact car is rolling to the starting line. Its dynamic design characterizes the new Audi A1 Sportback. It is the ideal companion in the urban environment and is also very well suited for longer journeys. With its infotainment and driver assistance systems on a par with the full-size class, the A1 Sportback is firmly networked with the digital world. New trim lines provide ample opportunity for customization. -
Abraham Schot takes over as interim Chairman of the Board of Management of Audi with immediate effect
The Supervisory Board of AUDI AG has decided to transfer the duties of the Board of Management Chairman to Abraham Schot on a temporary basis with immediate effect. -
Audi connects the electric car with the house
Audi is taking the idea of electric mobility beyond the automobile in offering its customers a tailormade system offering. To that end, the brand is teaming up with two new partners to connect its electric model Audi e-tron with the user’s home infrastructure. Intelligent interaction with home energy management systems from SMA Solar Technology and the Hager Group enables cost-optimized charging – including using sustainable photovoltaic power if desired. -
Audi sales in May up slightly year-on-year
AUDI AG delivered around 160,600 premium automobiles to customers worldwide in May. This means that sales are up slightly by 0.7 percent year-on-year. Global deliveries since the start of the year of around 785,300 units were up 6.4 percent on the 2017 figure. Audi generated further growth in China (+7.7%), Asia-Pacific region (+9.3%) and North America (+1.6%) in May. In Europe, around 72,150 units represent a fall of 5.2 percent. With more than 287,000 SUV models sold in the year to date, the Q family continues to provide important momentum. -
Formula E: Historic victory for Audi in front of record turnout in Zurich
Title defender Lucas di Grassi has given Audi an historic victory in the Formula E electric racing series. In front of a record turnout, the Brazilian won the first E-Prix on Swiss soil. -
The new face of the Q family: the Audi Q8
The Audi Q8 combines the elegance of a four-door luxury coupé with the practical versatility of a large SUV. Richly equipped, comprehensively connected and tough enough for off-road duty, it is a confident companion for business and leisure. The Audi Q8 launches on the European market in the third quarter of 2018. -
Streamline: Audi e-tron prototype with decisive aerodynamics
The better an electric car’s aerodynamics, the further it travels: With a drag coefficient of 0.27, the Audi e-tron prototype achieves a top result in the SUV segment. This figure is a decisive factor in the everyday range of more than 400 kilometers (248.5 mi) in the WLTP cycle. The virtual exterior mirrors constitute one highlight in the aerodynamics concept of the all-electric premium class model. -
Year of new departures: Audi informs its shareholders about the company’s transformation
New production launches every three weeks, new segments and drive technologies, new organizational structures: Audi has started an extremely eventful and ambitious year. At this Wednesday’s 129th Annual General Meeting in Ingolstadt, the Board of Management informs the shareholders about the current course of business, the model and technology initiative, and the objectives of the Action and Transformation Plan as an enabler for the strategy “Audi.Vorsprung.2025.” -
Audi starts second quarter with sales growth
AUDI AG delivered around 160,900 premium cars in April. Global sales increased by 3.1 percent. Customers took delivery of around 624,650 units across all models since January, an increase of 8.0 percent. As such, the Four Rings once again beat its previous record-breaking figure, achieving the strongest demand in Audi history on a cumulative basis. In the core regions dealers in Europe reporting 4.1 percent fewer deliveries in the past month than in April 2017. By contrast, sales increased above average in North America (+3.9%) and China (+13.5%). -
Audi driver Rockenfeller runner-up in DTM thriller at Hockenheim
What a DTM opener at Hockenheim! In Sunday’s spectacular second race, Mike Rockenfeller in the Schaeffler Audi RS 5 DTM of Audi Sport Team Phoenix stormed forward to second position after starting from ninth on the grid. His teammate, Loïc Duval, and René Rast (Audi Sport Team Rosberg) scored points for Audi as well. Mattias Ekström (Audi Sport Team Abt Sportsline) experienced an emotional DTM farewell. -
Audi starts challenging year with successful first quarter
In the first quarter of 2018, the Audi Group surpassed its revenue and operating profit of the prior-year period. The operating return on sales of 8.5 percent was once again within the strategic target corridor. This year, the brand with the Four Rings will launch more new models than ever before in the company’s history, including the first fully electric Audi as a volume model. In addition to the management of model launches and phase-outs in the context of the Audi model initiative, which will be particularly intensive in the second half of the year, challenges arise from new industry-wide homologation requirements. -
First SUV with a long wheelbase from the four rings: Audi Q5L at the Beijing Motor Show
It stretches 4.77 meters (15.6 ft) long and offers plenty of space for five people and loads of luggage: Audi is presenting the new Q5L at the Beijing Motor Show from April 25 to May 4. The long version of the successful SUV is aimed specifically at customers in China. You can choose between five equipment lines and two performance versions of the 2.0 TFSI – the quattro all-wheel drive system is standard. -
Ultra-high voltage: The Audi e-tron prototype in a Faraday cage
The production version of the Audi e-tron prototype heralds the dawn of a new era for the brand with the four rings: The company is transforming from a classic carmaker to a systems supplier for mobility offering its customers tailored solutions for charging, whether at home or on the move. The production version of the Audi e-tron prototype is the first car on the market that can charge at charging stations with up to 150 kW. In approximately 30 minutes, the electric SUV is then ready to set off on the next long stage of its journey. Its large lithium-ion battery provides for a range of more than 400 kilometers (248.5 mi) in the WLTP driving cycle. -
Audi A6 allroad quattro wins “Auto Bild Allrad” reader survey
The Audi A6 allroad quattro (combined fuel consumption in l/100 km: 6.5 - 5.6*; combined CO2 emissions in g/km: 172 - 149*) is a resounding success, as confirmed by readers of “Auto Bild Allrad,” Europe’s largest all-wheel magazine. With the “All-Wheel Drive Car of the Year” contest, they chose the raised Avant with quattro drive as the winner in the “Crossover” category. The award ceremony took place on the evening of April 18 in Frankfurt am Main. -
DTM: Farewell races for Ekström at Hockenheim
Emotional farewell after 17 years in DTM: Mattias Ekström will race in an additional Audi RS 5 DTM in the DTM season opener at the Hockenheimring, so giving motorsport fans yet another reason to watch the races on May 5 and 6 either live at the venue or on television. -
Successful Formula E premiere for Audi in Rome
Lucas di Grassi and Daniel Abt clinched positions two and four for Team Audi Sport ABT Schaeffler in the first Formula E race in Rome and thrilled the spectators in the Italian capital with fightbacks. -
Avant-garde: the new Audi A6 Avant
The new Audi A6 Avant combines dynamic design with superb everyday utility and excellent adaptability. The rear has a striking design, yet offers a flexible luggage compartment concept with 565 to 1,680 liters (20.0 – 59.3 cu ft) of capacity. The drive and suspension are designed with comfort and sportiness in mind. The standard mild hybrid system boosts efficiency while the dynamic all-wheel steering enhances maneuverability and agility. With its intuitive operation, the fully digital MMI touch response operating system offers a high level of convenience for driver and passengers. -
Audi e-tron Vision Gran Turismo: From the PlayStation to the race track
With the fully electric “Audi e-tron Vision Gran Turismo” concept car Audi is now turning electric mobility into a tangible experience in a unique way. Originally developed exclusively for virtual races on PlayStation 4, Audi is making the new race car reality in conjunction with Formula E. Starting with the race in Rome on Saturday, April 14, the Audi e-tron Vision Gran Turismo will be deployed as a race taxi. -
More than 463,000 deliveries worldwide: Audi sets new record for first quarter
New record-breaking figure for the Four Rings: Audi concluded its best first quarter in the company’s history. Between January and March the company sold around 463,800 automobiles worldwide, 9.8 percent more than in the same quarter last year. In particular, the high demand in China (+41.9%) and North America (+10.2%) drove growth in the first three months. In Europe, however, sales since January came in below the record-breaking level from 2017, down 4.7 percent. In March, the company delivered around 183,750 premium automobiles (+6.0%) worldwide. -
Audi to race Rome for the first time with Formula E
Formula E is arriving in Europe. On Saturday, April 14, the electric racing series will make its debut in the streets of Rome. The German Audi Sport ABT Schaeffler team with Daniel Abt and Lucas di Grassi wants to focus on further success in Italy’s capital city. Most recently, they scored victory in Mexico and a second place in Uruguay. -
World RX: Audi Sport gives wings to EKS
From 2020 on, the FIA World Rallycross Championship (World RX) is planning to race with electric cars. Audi is currently considering a possible commitment. The technological potential of the current Supercars being fielded in 2018 and 2019 has not been fully exploited either. The new Audi S1 EKS RX quattro is a perfect example as it is superior to its predecessor in almost every area. -
The Audi A8 is the “World Luxury Car 2018”
The Audi A8 is the “World Luxury Car 2018.” The win underscores the status of the brand’s flagship as the embodiment of “Vorsprung durch Technik.” The award ceremony took place Wednesday at the New York Auto Show. -
Excellent design and optimum performance: the new Audi RS 5 Sportback
Audi Sport launches an innovative high-performance model onto the market: The Audi RS 5 Sportback is currently making its world debut at the New York International Auto Show, (March 28 – April 9, 2018), as a version for the US and Canadian market. It combines stirring design and a high level of everyday usability with superior performance. -
Champion Lucas di Grassi back on the podium
Defending Champion Lucas di Grassi took second and in doing so claimed his first podium finish of the season at the sixth round of the electric racing series Formula E in Punta del Este (Uruguay). -
Audi achieves robust performance in a challenging financial year 2017 and accelerates business transformation
The Audi Group increased its revenue and earnings under difficult conditions in 2017. For the first time, revenue surpassed the mark of €60 billion, thus more than doubling over the past eight years. With an operating profit of €5.1 billion before special items, the corresponding operating return on sales of 8.4 percent is within the target corridor. With the inclusion of business in China, which is presented under financial result, the operating margin would be one percentage point higher. As a result of updated measurement assumptions for the settlement agreements relating to the V6 3.0 TDI diesel issue in North America, Audi recognized additional provisions of €387 million in 2017. After these special items, operating profit amounted to €4.7 billion and the operating return on sales was 7.8 percent. In 2018, Audi will launch more new models than ever before and will enter the age of electric mobility. In view of the ambitious management of multiple model launches and phase-outs, the company anticipates another challenging year, before the model initiative should have a sustained positive impact on deliveries and earnings from 2019 onwards. Audi is investing massively in the future and is applying a comprehensive program of measures to pave the way for the profitable restructuring of its business model in line with the “Audi. Vorsprung. 2025” strategy. -
Audi profit-sharing bonus increases to €4,770
Audi is ensuring that its employees participate in the company’s success: A skilled worker at AUDI AG will receive a profit-sharing bonus of €4,770 for the 2017 financial year. The amount for this group of employees last year was €3,150. The company will pay out the bonuses to the eligible employees in Germany paid according to wage-bargaining agreements with the wages for May.