With an impressive performance in the wet race at Spielberg (Austria) Mattias Ekström (Audi Sport Team Abt Sportsline) took the lead of the DTM drivers’ standings at the Red Bull Ring. Following a victory on Saturday and third place on Sunday, his team-mate Edoardo Mortara is the runner-up in the standings.
The Audi Group is continuing along its growth path: From January through June, the company delivered more than 900,000 automobiles of the Audi brand to customers worldwide for the first time in a six-month period. At the same time, the Ingolstadt company increased its revenue to €30 billion and its operating profit to €2.9 billion. The company achieved an operating return on sales of 9.8 percent, once again at the upper end of its strategic target corridor of eight to ten percent.
Audi is presenting its next step in automotive lighting technology at the IAA in Frankfurt. The new Matrix OLED lights enable a previously unattainable level of lighting homogeneity, opening up further creative opportunities for design.
Audi is supporting Formula Student Germany (FSG) 2015: The automobile manufacturer is sponsoring four teams in the students’ construction competition. In addition, the company will present the “Audi Vorsprung Award” for the best lightweight construction concept. More than 3,600 students from 34 countries will travel to the Hockenheimring racetrack to be tested in various disciplines and to take part in discussions with experts from the automotive industry.
The new Audi production site in Münchsmünster is approximately 30 kilometers (18.6 mi) east of the main production facility in Ingolstadt. Hot and cold formed pressed parts, high tech chassis components and lightweight aluminum structural components, among others, are being produced here for the new Audi Q7. By 2017, a total of 900 employees will be working at the site and shipping out 26 million parts worldwide annually. The production site in Münchsmünster, the high tech Audi Neuburg complex and the future innovation campus (abbreviated “INCampus”) are making the Audi Ingolstadt site a key force behind growth in Bavaria.
High honors for Luca de Meo, Board Member for Sales and Marketing at AUDI AG: The native of Milan (48) joined the Italian Order of Merit at the rank of “Commendatore al Merito della Repubblica Italiana” yesterday. The honorary title is one of the highest national distinctions in Italy and is bestowed by the president in recognition of outstanding merits in the areas of science, culture, business and social responsibility.
July 15, 2015 – The Audi e gas plant in the city of Werlte in Lower Saxony produces CO2 neutral fuel, and it also contributes toward stabilizing the public power grid. After successfully completing a test sequence, the plant is now qualified for participating in what is known as the electricity balancing market.
Piloted driving at Audi is approaching production readiness at race pace. On one of the world’s most challenging race tracks, the Sonoma Raceway in California, the latest generation of the Audi RS 7 piloted driving concept has surpassed previous top performances once again. Audi will be offering piloted driving for the first time in the upcoming generation of the Audi A8.
In front of 31,000 spectators (throughout the weekend) Audi maintained its one-two lead in the DTM drivers’ standings and first place in the DTM manufacturers’ classification. Audi’s man of the race on Sunday was Mattias Ekström, who in the Red Bull Audi RS 5 DTM of Audi Sport Team Abt Sportsline shone with a recovery.
Compared with the same period last year, AUDI AG’s worldwide sales from January to June increased by 3.8 percent to around 902,400 cars. For the first time in the company’s history, more than 900,000 customers had already chosen the brand with the four rings by mid year. Even though important model changes are imminent in a number of markets, sales climbed further in all world regions – particularly on the American continent (+12.4%). In June, worldwide deliveries of around 157,450 were slightly above the level of the same month last year (+1.3%).
Fred Schulze (48) is to be the new director of the Audi plant in Ingolstadt as of October 1. He is to move from Neckarsulm, where he currently holds the same position, to the main site of the automobile manufacturer. Schulze will succeed to Peter Kössler (56), who, after eight years as plant director in Ingolstadt, will move to AUDI HUNGARIA MOTOR Kft. in Győr, Hungary. There, he will succeed to Dr. h.c. Thomas Faustmann (52) as managing director. Dr. Faustmann will be the new director of the Audi plant in Neckarsulm.
Four top teams in the fourth Audi Cup: In the tournament at Munich’s Allianz Arena on August 4 and 5, FC Bayern München, Real Madrid CF, AC Milan and Tottenham Hotspur will be playing for the coveted trophy at the beginning of the season. The final day on August 5 is already sold out. Tickets are still available only for the two semi-final matches on August 4. Those unable to secure tickets will be able to watch the soccer stars live on ZDF.
Audi will provide vocational training to even more young people in the future. The company plans to increase its number of apprentices from approximately 2,500 at present to more than 2,700 by 2018. The future specialists will support the company on its growth path, above all with its model and technology initiative. The additional apprenticeships also represent a commitment to the company’s sites in Germany.
In the Audi Production Lab, production planners of the premium manufacturer are working together with experts from various departments of the company on innovative technologies for the production processes of the future. A promising technology is hand projection. In the future, it could support production employees with testing and installing components.
In front of 123,000 spectators (throughout the weekend) Audi defended its lead of the DTM standings. Jamie Green from Audi Sport Team Rosberg remains the front runner in spite of a setback in the race. He has an eleven-point advantage over Mattias Ekström from Audi Sport Team Abt Sportsline, who finished in fourth place after an impressive race.
Audi is taking off for the moon – together with the Part-Time Scientists. Nearly 45 years after NASA’s Apollo 17 completed the last manned mission to the moon, the cooperating partners have selected the old landing site of Apollo 17 as the new target. The group of German engineers in the Part-Time Scientists team is working within the Google Lunar XPRIZE competition to transport an unmanned rover onto the moon. Audi is supporting the Part-Time Scientists with its know-how in several fields of technology – from quattro all-wheel drive and lightweight construction to electric mobility and piloted driving.
The ‘home round’ for the four rings at the Norisring is linked with an aim that will only be achievable with a ‘heavy’ effort. In Nuremberg – only some 90 kilometers away from the headquarters in Ingolstadt – the Audi squad is set on continuing its winning streak in the DTM and clinching its seventh consecutive triumph on June 27 and 28.
Audi has continued its string of podium results in the 24-hour race at Le Mans but missed taking the 14th victory it was aiming for in the world’s most famous endurance race in positions three, four and seven.
At Audi, race cars and production cars have a lot in common in many technical areas – including their controls and displays. The best example is the similarity between the Audi R18 e-tron quattro race car prototype, which will start at the 24 hours of Le Mans this weekend, and the new production Audi R8 sports car. The designs of their steering wheels and digital displays show significant commonalities. The high-performance sports car, which will go on sale late this summer, is part of a sporty model family together with the GT race car, the Audi R8 LMS, and the battery-electric powered Audi R8 e-tron. In its latest evolutionary stage, the Audi R8 offers even more power, speed and endurance.
Audi has set a new record time on the Sachsenring for cars with a diesel engine. The Audi RS 5 TDI competition concept rounded the 3.6 km (2.2 mi) race course in a time of 1 minute 35.35 seconds. The technology platform draws its power from a 3.0-liter V6 biturbo TDI with 320 kW (435 hp) of power and 800 Nm (590.0 lb-ft) of torque. The highlight is an electrically driven compressor.
Audi is set on continuing its string of victories in the world’s toughest endurance race on 13th and 14th June. Five times in succession, the sports cars with the four rings have won the iconic race since 2010. Audi is now battling for an amazing 14th victory in the Le Mans 24 Hours in the past 16 years. The efficiency technology Audi ultra is a major element of the Audi R18 e-tron quattro hybrid sports car’s overall concept this year.
Audi CEO Rupert Stadler sees digitalization as an historic task for society. He emphasized this fact in a speech on Tuesday at the Economic Conference organized by the Economic Council of the CDU. He pointed out that multiple challenges still exist in the field of transport infrastructure so that digital mobility technologies can fulfill their potential.
The Audi Group has published its new Corporate Responsibility Report in which it reports transparently on its targets, activities and key figures in the five core areas of products, the environment, employees, society and finance. The new issue focuses on the future topics of alternative drive systems, digital connectivity and internationalization. In addition, three special online topics examine these megatrends with multimedia content and expert interviews.
Audi is driving in the digital fast lane. The European business network CIONET has chosen Mattias Ulbrich, Head of IT and Organization at AUDI AG, as the “European Chief Information Officer of the Year.” This Thursday, the 48-year-old received the award during the CIO CITY conference in Brussels in front of 170 IT executives from international companies.
Clearer, more informative, faster: Audi Communications is now offering journalists, bloggers and online multipliers a central research platform – the Audi MediaCenter. In future, media representatives will be able to use press releases, photos, videos and other content related to Audi for their editorial work without registration. The online portal at www.audi-mediacenter.com can be easily used on all modern end devices.
A great day for Audi in the DTM: At the Lausitzring, the brand with the four rings celebrated a commanding one-two-three-four victory on Saturday evening and remains unbeaten in the 2015 DTM. Jamie Green in the Hoffmann Group Audi RS 5 DTM of Audi Sport Team Rosberg recaptured the lead of the standings on scoring his second success of the season. Audi Sport Team Abt Sportsline in positions two, three and four completed Audi’s triumph.
Automobili Lamborghini announces a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018. A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto show.
Audi is intensifying the expansion of connectivity of its cars in China, according to an announcement by the premium carmaker in advance of the first CES Asia taking place in Shanghai. With Baidu CarLife, Audi will also be offering uncompromising integration of smartphones in its cars in China. A China-specific LTE module, which Audi is developing in a joint venture with Huawei, will deliver fast data transmission.
As the leader of all three classifications (drivers’, manufacturers’ and teams’), Audi heads to the second DTM weekend of the year – with a premiere: On Saturday, May 30, at the Lausitzring, a DTM race will be held on Saturday night for the first time – aired on prime time immediately before the DFB Cup final in Berlin, which is only about 130 kilometers away.
Journalists are experiencing piloted driving in an Audi A7 on the streets of Shanghai as the first Consumer Electronics Show in Asia kicks off. The keynote address and the exhibition booth for the premium brand will focus on the connected car of the future, with infotainment services, new control and display concepts and innovative new light features.
The Audi R8 LMS managed a brilliant 24-hour racing debut by clinching victory at the Nürburgring. Audi only unveiled its GT3 race car ten weeks ago – now the production-based sports car impressed in a tough battle that lasted up to the last hour of the race. In the end, Audi Sport Team WRT with Christopher Mies/Nico Müller/Edward Sandström/Laurens Vanthoor (D/CH/S/B) was 40 seconds faster than the BMW Team Marc VDS.
Audi will be launching innovative technology and concentrated power at the Wörthersee Tour 2015. At the big meeting in Reifnitz, Austria (Carinthia) from May 13 to 16, the premium car brand will be presented the latest race cars, performance cars and production models to its fans along with a very special highlight: the TT clubsport turbo. This technical concept car combines a powerful TFSI engine with an electric biturbo. This means that it leaves its competitors in the dust after only a few meters.
After the best first quarter in the company’s history, Audi also sold more cars in April: around 152,850 deliveries exceeded prior-year sales in April by 2.5 percent. Demand again increased in all regions of the world compared with the same month of the preceding year. AUDI AG’s business developed positively especially on the American continent: deliveries to customers climbed by 12.7 percent. From January to April, global unit sales of the company thus grew by 5.2 percent to around 591,050 premium automobiles.
Wide add-on parts, a powerful rear wing and a power output of 441 kW (600 hp) – the Audi TT clubsport turbo impresses with its power and design. From May 13 to 16, Audi will be showing its technology concept car on the Wörthersee Tour in the Austrian town of Reifnitz. The inspiration for the show car came from the successful Audi 90 IMSA GTO of the late 1980s. A new technology is making its debut under the hood. The car’s electric biturbo adds even more dynamism to the driving experience with its spontaneous response.
Audi presents the most efficient two-liter gasoline engine in its class. The new 2.0 TFSI with 140 kW (190 hp) demonstrates the engine expertise of the brand – with a ground-breaking new combustion method. Audi will be using the engine for the first time in the next generation of the A4.
Audi is systematically extending its lead in the field of connectivity. Through its subsidiary Audi Electronics Venture GmbH (AEV), the brand with the Four Rings has acquired a stake in Cubic Telecom, a global forerunner in M2M technology. Together, Audi and Cubic Telecom intend to develop connectivity solutions for the automobiles of the Audi brand.
Audi is presenting pioneering drive technologies at the 36th Vienna Motor Symposium, which takes place on May 7 and 8, 2015. The focus is on two topics – the new 2.0 TFSI as the most efficient two-liter gasoline engine in its class, and plug-in hybrid drive in the Audi Q7 e-tron 3.0 TDI quattro.
A brilliant season opener for Audi in the DTM: In the opening round at Hockenheim, Jamie Green (Audi Sport Team Rosberg) took a commanding victory after starting from the pole position. With four Audi RS 5 DTM cars in the top six, Audi left the strongest overall impression as well.
Following the thrilling season opener of the FIA World Endurance Championship (WEC) in Great Britain, Audi was unbeatable again in Belgium. On the challenging track at Spa, Marcel Fässler (CH), André Lotterer (D) and Benoît Tréluyer (F) proved their class again on clinching their second victory this season and tenth WEC success in total.
Audi is opening the first International Consumer Electronics Show (CES) Asia with a keynote address. On May 24, Board Chairman Rupert Stadler, Head of Development Prof. Dr. Ulrich Hackenberg and Board Member for Sales Luca de Meo will give presentations on innovations in electronics and mega-trends in mobility at the trade show in Shanghai. The brand is also introducing a concept car.
Audi is further extending its lead in automotive lighting technology. In the sponsored project “intelligent laser light for compact and high-resolution adaptive headlights” (iLaS), the brand with the four rings is working on the headlights of the future with partners from industry and science. Matrix Laser technology and its high resolution will make roadway illumination even more flexible and highly versatile – in all situations.
“Vorsprung durch Technik” attracts the experts of tomorrow: This is proven by recent studies by consulting companies trendence* and Universum*. In both rankings, Audi is once again the preferred employer for young engineers in Germany. The company is also increasingly popular with young IT experts. University students have good job opportunities at Audi: This year, the brand with the Four Rings plans to recruit another 6,000 new employees worldwide. A large proportion of them will work on new innovations and will provide support with developing international production facilities.
Audi is extending the engine range for its new TT generation. From July, the compact sports cars will also be available in a 1.8 TFSI version developing 132 kW (180 hp). The new entry level engine version of the Audi TT Coupé* will be available from EUR 32,100 and the TT Roadster* for EUR 34,500.
Audi is providing hands-on experience of sustainable future mobility and continuing its involvement in the German government’s “Electric Mobility Showcase” support program. From mid April, 40 of the Audi A3 Sportback e tron* will take to the roads in three different projects revolving around electric driving.
With an e-tron sales initiative, Audi is paving the way for even more success in China: in 2016 the company will introduce two new models with plug in hybrid drive systems to the market. Both models – the Audi Q7 e-tron 2.0 TFSI quattro and the Audi A6 L e-tron – are having their world premiere at Auto Shanghai. The Audi prologue allroad show car also offers a glimpse into the future of Audi’s design language.
A start of the year made to measure for AUDI AG: With around 438,250 units sold, the brand’s global sales increased in the first quarter by 6.1 percent compared with the same period 2014 – with growth in all regions. The successful start to the year was also helped by the March results. With a plus of 4.4 percent to around 177,950 cars, Audi delivered more automobiles in a single month than ever before. This means that the company with the Four Rings has registered an increase in sales for 63 months in a row.
Audi Sport managed a dream start of the 2015 motorsport year. In the season opener of the FIA World Endurance Championship (WEC) at Silverstone, the Audi R18 e-tron quattro of Marcel Fässler, André Lotterer and Benoît Tréluyer took victory after a thrilling six-hour race in which the lead kept changing and was fiercely contested.
Alexander Dobrindt satisfied himself of the technical capabilities of the Audi A7 piloted driving concept on Friday. The Federal Minister of Transport and Digital Infrastructure accepted an invitation from AUDI AG to experience the technology of piloted driving first-hand.
The central driver assistance controller (zFAS) is the core of future systems for piloted driving under development by Audi. This mastermind uses cutting edge, high performance processors and will work its way into the model range step by step in the foreseeable future. It is a key milestone on the road to new, automated driving functions and a demonstration of the pioneering role that Audi is assuming in the field of piloted driving. The technologies specialist Delphi has been awarded the contract for series productions.
The two Audi subsidiaries Lamborghini and Ducati have celebrated a milestone with their joint social project “Dual Education System Italy” (DESI), which has been created in cooperation with the Volkswagen Workforce Foundation, the Italian Ministry for Teaching, Universities and Research, and the Ministry of Education of the region Emilia Romagna. Following the first component of education in a college, the young participants, largely from socially disadvantaged families, are now starting their practical training. For this purpose, Lamborghini and Ducati have set up modern training centers in their plants.
Audi provided the DTM Champion five times in the past eight years. The aim for the 2015 season is clear: another title in the prestigious touring car series. In pursuit of this aim, the brand with the four rings can rely on the support of internationally renowned partners.
With a ‘warm-up’ at the Competence Center Motorsport in Neuburg, Audi Sport officially opened the 2015 motorsport season. On Thursday, about 70 members of international media from 12 nations including China and Russia, experienced an exclusive tour of the new racing department and the first joint appearance of the four Audi racing projects, LMP, DTM, GT racing and the Audi Sport TT Cup.
The countdown has started: today marks the beginning of advance sales for the new Audi Q7, which will be at European dealerships starting in June. The second generation of the prestigious SUV impresses with innovative technology and powerful and efficient engines that make it the CO2 champion of its class. The base price of the Q7 3.0 TDI (200 kW) is 60,900 euros. The 3.0 TFSI is available from 62,900 euros.
Audi is taking piloted driving to model cars: Ten student teams will face off in the Audi Autonomous Driving Cup to find the best piloted model car. Audi provides the hardware – a 1:8-scale Audi Q5* – and the young experts develop the software.
With a new record for deliveries of more than 1.74 million automobiles, Audi for the first time increased its revenue to more than €53 billion in 2014. Operating profit amounted to €5.15 billion and the operating return on sales of 9.6 percent was at the upper end of the strategic target corridor of eight to ten percent. After taking increased financial income into consideration, profit before tax increased to approximately €6 billion. The return on sales before tax was 11.1 percent. By 2020, Audi plans to expand its product range to 60 models. The brand with the Four Rings will therefore invest more than €24 billion in new products and technologies by 2019, and is continually expanding its global production network. Worldwide, the Audi Group plans to recruit more than 6,000 new employees in 2015 to strengthen its workforce with experts as it moves along its strategic growth path. The company intends to deliver more premium cars than in the previous year once again in 2015.
AUDI AG continues to grow: despite the model changeover for the A1* and Q3* in Europe and a shortened sales month in China, the company exceeded prior-year sales in February. Around 122,550 customers opted for the four rings last month, up 4.2 percent. Strong growth was achieved with the now globally available A3 family* (+47.4%) and the latest generation of the A6* (+10.8%). Since the start of the year, worldwide deliveries across all models are up 7.4 percent to around 260,250.
Audi is again running in front. As one of the first automobile manufacturers to do so at the beginning of the 2015 season, the brand with the four rings is presenting a race car that already meets the requirements of the new GT3 regulations to be introduced in 2016. The new Audi R8 LMS is lighter and safer than ever before. It features even more race car technology, clearly improved aerodynamics and, as a result, provides customers with an efficient concept.
Seventh heaven: From March 5 to 15, Audi will be showing seven impressive new models at the International Motor Show in Geneva. Alongside the Audi prologue Avant concept car, the Audi stand at Europe’s biggest auto show of 2015 will also exhibit four new Audi R8 models. The Audi Q7 e tron quattro marks the arrival of the first plug in hybrid in the Q model series. Meanwhile, the Audi RS 3 Sportback sits proudly on the podium as the most powerful premium compact car in the world.
The health of its employees has top priority for Audi. For this reason, at its plant in Neckarsulm, the company is testing a new technology that eases many assembly activities: the so-called “chairless chair.” This high-tech carbon-fiber construction allows employees to sit without a chair. At the same time, it improves their posture and reduces the strain on their legs.
A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupé, the prologue.
Audi is revealing the headlights of its new R8* as the first of a number of technology highlights of the top sports car. The R8 uses LED headlights which can be supplemented by a laser high beam lighting module as an option.
Audi is extending its lead in the field of automotive lighting technology with a new lighting competence center at the company’s site in Ingolstadt. Vehicles can be driven into this underground light tunnel, which is 120 meters long and offers new possibilities, especially for the development of innovative lighting solutions and camera-based lighting assistance systems.
Direct cooperation between man and machine: At its main plant in Ingolstadt, Audi has for the first time deployed a robot that works “hand-in-hand” with humans – without a safety barrier and ideally adapted to the employees’ working cycles. It is the first human-robot cooperation at the Volkswagen Group to be applied in final assembly. This innovative technology makes work easier for the assembly employees and makes ergonomic improvements.
AUDI AG has acquired a package of patents relating to fuel-cell technology from Ballard Power Systems Inc. In addition, the Volkswagen Group has extended its cooperation with the Canadian clean energy company until 2019.
Audi has made its best-ever start to the year in company history: delivering around 137,700 units, the Ingolstadt-based company sold 10.3 percent more cars in January than during the same month last year. Following the record-breaking sales in 2014, the four rings once again saw growth in all regions of the world. Growth for the brand was particularly strong in North and South America, with sales up 15.1 percent to 16,200 units. In particular, the popular A3 family (+58.1%) and the new Audi TT (+15.0%) contributed to the successful start to the year worldwide.
The Audi A3 Sportback e tron* is the car with the most stable residual value in its class. That was the conclusion drawn by Auto Bild and market research institute Schwacke. The A3 e tron stands out with the best residual value forecast among the compact cars, receiving the title “Wertmeister 2015”.
The wait is over: The Selection Committee of the Automobile Club de l’Ouest (ACO) has accepted all nominations submitted by Audi for the 83rd running of the Le Mans 24 Hours. As a result, three Audi R18 e-tron quattro cars will be competing in the world’s major endurance race on June 13 and 14, 2015, for which Tom Kristensen has been appointed as ‘Grand Marshal’ by the organizer.
The first decision in the 2015 Audi Sport TT Cup has been made. The 18 permanent slots for the season have been awarded. A high-caliber jury that included Audi Sport TT Cup coach Markus Winkelhock, Le Mans winner Marco Werner and the former rally driver Sepp Haider selected 15 young international male and three female drivers.
In exactly 100 days from now, the inaugural race of the Audi Sport TT Cup will start as part of the DTM season opener at the Hockenheimring. The selection process for the 18 permanent slots has been nearly completed by now.
The 2015 season opens with an endurance classic in the USA for Audi customer racing. Two Audi R8 LMS will start at the 53rd running of the 24 hours of Daytona. Following the first victory for an Audi at Daytona two years ago, and a second place last season, the two customer teams Flying Lizard Motorsports and Paul Miller Racing will fight for class honors on 24 and 25 January.
Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.
In 2014, AUDI AG clearly exceeded its goal of 1.7 million deliveries: By year-end, the company handed over around 1,741,100 cars to customers, 10.5 percent more than in 2013. The company was thus once again able to accelerate its growth pace and achieved with around 165,600 additional customers the second-highest volume increase in its history. The coveted SUV models* (+15.8%) and the A3 family* available worldwide for the first time in 2014 (+53.2%) contributed primarily to the strong sales total. In December, Audi continued to post double-digit growth and concluded the year with sales up 14.7 percent to around 150,000 units for the month.
Audi MediaTV is broadcasting live from the Detroit Auto Show 2015 and will show the Audi Press Conference in full. The brand with the four rings is also presenting the new Audi Q7* – the lightest SUV in its class. Compared with the previous model, curb weight has been reduced by 325 kilograms (716.5 lb). With its lightweight, multimaterial body and an all-new chassis, it offers superb comfort together with the performance of a sporty Audi – as well as top-notch CO2 levels.
Audi is further expanding the biggest investment program in its history. From 2015 through 2019, the Ingolstadt-based company plans to invest €24 billion, which is €2 billion more than in the previous planning period. 70 percent of the investment will flow into the development of new models and technologies. Audi aims to meet stringent CO2 limits worldwide with a new generation of extremely economical combustion engines and alternative efficiency technologies. Furthermore, new features in the areas of connectivity and driver assistance are designed to extend the “Vorsprung durch Technik” of the brand with the four rings. At the same time, the company is expanding its worldwide production network. More than half of the planned investment will take place at the German sites in Ingolstadt and Neckarsulm.
A three-dimensional audio experience worthy of the sound lab: Audi makes this vision a reality. 3D sound, which will shortly be going into production use, also enables the listener to experience spatial height. The addition of the third dimension makes the acoustic impression even clearer and more vivid. This rich audio experience redefines the benchmark for in-car listening pleasure.
The Audi R8 LMS ultra has never before been as successful as in the past racing season. The teams of Audi Sport customer racing won a total of 15 titles in Australia, Asia and Europe. Three major endurance racing victories complete the track record of the successful model.
Well connected: Audi was the most successful brand at the “Connected Car Award” organized by Auto Bild and Computer Bild. The four rings won four awards altogether. The brand took top spot in the Navigation, Internet and Entertainment categories. The Audi TT* came top overall in “Connected Car 2014.”
The Euro NCAP consortium has awarded the new Audi A3 Sportback e tron* the maximum five star rating for crash safety. This puts the first volume production plug in hybrid from Audi among the safest cars in its class.
Audi is continuing with its new design strategy: At Design Miami, the brand with the four rings is presenting the essence of quattro as “The force within”. To mark the tenth anniversary of the show, which takes place from December 3 through 7, 2014, Audi is also presenting the revolutionary Audi prologue concept car – this is the first vehicle created by the Audi design team under the leadership of new design chief Marc Lichte.
An abundance of new technologies and innovations awaits visitors from January 6 to 9, 2015 at the International Consumer Electronics Show (CES) in Las Vegas, Nevada (USA). This is already the fifth appearance by Audi at the CES, the world’s largest and most important consumer electronics trade show. Along with the press conference, this year’s event will also feature the first Audi Tech Talk with technology experts.
Audi has achieved its best results in the renowned Universum study for young professionals since the survey started. The company has recorded another double victory as the most popular employer for graduates of both engineering and business management. In the IT category, the brand with the Four Rings has moved up to second place. Amongst graduates of natural sciences, Audi has made a great leap forward by 14 places. Meanwhile, the Audi family has grown to a new record size in 2014: After recruiting more than 3,000 new employees this year, the Audi Group will have a worldwide workforce of approximately 80,000 people at the end of 2014.
Audi was pleased to finish the finale of the FIA World Endurance Championship (WEC) on a positive note. The brand with the four rings achieved its sixth podium result of the season at São Paulo with Tom Kristensen securing another trophy in his last race as a pro. Audi closed the year in second place of the manufacturers’ standings, while Marcel Fässler/André Lotterer/Benoît Tréluyer (CH/D/F) took second place in the drivers’ championship. Following a remarkable recovery, the trio in the number 2 Audi R18 e-tron quattro battled its way forwards from the last to fifth place.
Top-performance: Audi claimed two wins in the reader voting for Auto Bild Sports Cars of the Year. The brand with the four rings won over voters with the power of the Audi S1* and the Audi RS 4 Avant*. Both vehicles equipped with quattro all-wheel drive claimed first place in their class.
Brazil is hosting the finale of the FIA World Endurance Championship (WEC) for the first time. On November 30, WEC round eight will be held at São Paulo, marking the first time the manufacturers’ championship title outcome is determined in the last race of the season, Audi having become the World Champions early in 2012 and 2013, the first two WEC years. For Tom Kristensen (DK), the race marks the end of his career in professional racing.
Audi is launching into a new design era: At the Los Angeles Auto Show, Marc Lichte, Head of Design, is presenting the Audi prologue concept car. Lichte is giving the Audi brand a new styling direction in the large coupe.
Six trophies for Audi: The brand with the four rings was more successful than any other brand in this year's "Auto Trophy" competition. The Audi A1*, A3* and A6* each took first place in their respective categories. Audi also won the titles “Best Design Worldwide” and “Best Brand Worldwide” as well as the “Quality Trophy” for the quality and reliability of the Audi A1. A total of 75,810 readers of Autozeitung and its sister publications took part in the survey, which for the first time was conducted internationally in ten countries.
Audi CEO Rupert Stadler presented the cornerstones of his “Urban Agenda” on Monday, announcing that networked mobility technologies for the mega-cities of tomorrow will be a key market. At the presentation of the Audi Urban Future Award 2014 in Berlin, executive board chairman Stadler said: “If we succeed in decoding the DNA of mobility, the city will become predictable.” Then it would be possible to avoid traffic congestion and to enhance the quality of life. Digitalization would then bring about a new cooperation of the car and the city. Audi therefore plans to grasp this “once-in-a-century opportunity” by using new technologies to improve the flow of information between cars and urban infrastructure. Stadler announced worldwide development partnerships with major cities.
The winners of the third Audi Urban Future Award are now known: The Award, at 100,000 euros the world’s highest-value prize for innovative mobility solutions, goes to Mexico City. The competition team headed by the renowned architect and city planner Jose Castillo impressed the international jury with its “operating system for urban mobility.” Its heart is a data platform with which cities can design their transportation planning according to needs and drivers can flexibly adapt their behavior to the latest situation. Under the motto “the next leap in mobility,” four interdisciplinary teams from Berlin, Boston, Mexico City and Seoul competed for the Audi Urban Future Award with their innovative ideas on tomorrow’s mobility. “The two mega-trends of urbanization and digitalization will radically change mobility in large cities,” explained Rupert Stadler, CEO of AUDI AG, at the Award presentation in Berlin.
On the 25th anniversary of the fall of the Berlin Wall, Audi CEO Rupert Stadler demanded, “finally tear down walls in the fields of business and politics.” In his dinner speech at the end of the Falling Walls Conference at the Brandenburg Gate, he appealed for the creation of more shared standards for the common economic area of 800 million people in the planned transatlantic trade agreement between the EU and the USA (TTIP). He stated, “This is even more important than abolishing import duties, because differing regulations make things unnecessarily complicated and expensive for our industry.” At the same time, the Audi CEO appealed to transport planners in metropolises to design their infrastructures to be just as intelligent as the cars of the future will be. This will allow space in cities to be used better and will improve the quality of life.
As of today, the new generation of the Audi TT Roadster* is driving off the assembly lines at Audi Hungaria. The official starting signal was given by Rupert Stadler, Chairman of the Board of Management of AUDI AG, in the presence of numerous politicians and businesspeople including Hungary’s Prime Minister, Viktor Orbán, and the Mayor of Győr, Zsolt Borkai. After the A3 Sedan*, A3 Cabriolet* and TT Coupe*, this is the fourth Audi model to go into series production at the new automobile factory.
Rupert Stadler, Chairman of the Board of Management of AUDI AG and Dr. Ulrich Hackenberg, Member of the Board of AUDI AG for Technical Development, are to give the opening address on the evening before the official opening of the CES Asia electronics show, which is taking place for the first time in Shanghai from May 25 to 27, 2015. In this way Audi is underscoring its position as an important partner to the electronics industry worldwide.
Further information about the official fuel consumption figures and official, specific CO2 emissions of new passenger cars can be found in the “Guide to fuel consumption, CO2 emissions and electricity consumption of new cars,” which is available free of charge from all sales outlets and from DAT (Deutsche Automobil Treuhand GmbH), Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (http://www.dat.de).