Skip to content
Audi MediaCenter

Top-News

Recent Press Releases

  • New Lamborghini SUV: Production in Sant’Agata Bolognese and investment  of hundreds of millions of Euros
    05/27/15
    Company

    Lamborghini prepares for a new era

    Automobili Lamborghini announces a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018. A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto show.
  • AUDI AG concluding extensive cooperation agreements with Baidu and Huawei
    05/22/15
    Technology

    AUDI AG concluding extensive cooperation agreements with Baidu and Huawei

    Audi is intensifying the expansion of connectivity of its cars in China, according to an announcement by the premium carmaker in advance of the first CES Asia taking place in Shanghai. With Baidu CarLife, Audi will also be offering uncompromising integration of smartphones in its cars in China. A China-specific LTE module, which Audi is developing in a joint venture with Huawei, will deliver fast data transmission.
  • DTM Hockenheim 2015
    05/22/15
    Sports

    Audi travels to the Lausitzring with tailwind

    As the leader of all three classifications (drivers’, manufacturers’ and teams’), Audi heads to the second DTM weekend of the year – with a premiere: On Saturday, May 30, at the Lausitzring, a DTM race will be held on Saturday night for the first time – aired on prime time immediately before the DFB Cup final in Berlin, which is only about 130 kilometers away.
  • 1. International CES ASIA 2015
    05/21/15
    Audi MediaCenter

    Audi rolls up driverless at electronics show

    Journalists are experiencing piloted driving in an Audi A7 on the streets of Shanghai as the first Consumer Electronics Show in Asia kicks off. The keynote address and the exhibition booth for the premium brand will focus on the connected car of the future, with infotainment services, new control and display concepts and innovative new light features.
  • Researchers produce first Audi “e-benzin”
    05/21/15
    Technology

    Researchers produce first Audi “e-benzin”

    Audi logs another success in the development of sustainable, synthetic fuels: Collaboration partner Global Bioenergies has produced the first batch of Audi “e-benzin”.
  • 24 Hours Nürburgring 2015
    05/17/15
    Sports

    New Audi R8 LMS wins Nürburgring 24 Hours

    The Audi R8 LMS managed a brilliant 24-hour racing debut by clinching victory at the Nürburgring. Audi only unveiled its GT3 race car ten weeks ago – now the production-based sports car impressed in a tough battle that lasted up to the last hour of the race. In the end, Audi Sport Team WRT with Christopher Mies/Nico Müller/Edward Sandström/Laurens Vanthoor (D/CH/S/B) was 40 seconds faster than the BMW Team Marc VDS.
  • 126th Annual General Meeting of AUDI AG 2015
    05/13/15
    Models

    New Audi R8 ready to launch

    Motorsport feeling in everyday driving: The completely newly-developed Audi R8 can now be ordered in Europe. The sports car will then make its appearance on the streets in autumn 2015.
  • Wörthersee Tour 2015
    05/13/15
    Audi MediaCenter

    Audi at Wörthersee Tour 2015

    Audi will be launching innovative technology and concentrated power at the Wörthersee Tour 2015. At the big meeting in Reifnitz, Austria (Carinthia) from May 13 to 16, the premium car brand will be presented the latest race cars, performance cars and production models to its fans along with a very special highlight: the TT clubsport turbo. This technical concept car combines a powerful TFSI engine with an electric biturbo. This means that it leaves its competitors in the dust after only a few meters.
  • Audi TTS Roadster
    05/08/15
    Company

    AUDI AG continues growth in April

    After the best first quarter in the company’s history, Audi also sold more cars in April: around 152,850 deliveries exceeded prior-year sales in April by 2.5 percent. Demand again increased in all regions of the world compared with the same month of the preceding year. AUDI AG’s business developed positively especially on the American continent: deliveries to customers climbed by 12.7 percent. From January to April, global unit sales of the company thus grew by 5.2 percent to around 591,050 premium automobiles.
  • Audi TT clubsport turbo concept
    05/08/15
    Audi MediaCenter

    Tremendous thrust right from the start: the Audi TT clubsport turbo technology concept car

    Wide add-on parts, a powerful rear wing and a power output of 441 kW (600 hp) – the Audi TT clubsport turbo impresses with its power and design. From May 13 to 16, Audi will be showing its technology concept car on the Wörthersee Tour in the Austrian town of Reifnitz. The inspiration for the show car came from the successful Audi 90 IMSA GTO of the late 1980s. A new technology is making its debut under the hood. The car’s electric biturbo adds even more dynamism to the driving experience with its spontaneous response.
  • World premiere at the Vienna Motor Symposium: new high-efficiency engine from Audi
    05/07/15
    Technology

    World premiere at the Vienna Motor Symposium: new high-efficiency engine from Audi

    Audi presents the most efficient two-liter gasoline engine in its class. The new 2.0 TFSI with 140 kW (190 hp) demonstrates the engine expertise of the brand – with a ground-breaking new combustion method. Audi will be using the engine for the first time in the next generation of the A4.
  • Audi Q7
    05/06/15
    Company

    Audi and Cubic Telecom start strategic partnership

    Audi is systematically extending its lead in the field of connectivity. Through its subsidiary Audi Electronics Venture GmbH (AEV), the brand with the Four Rings has acquired a stake in Cubic Telecom, a global forerunner in M2M technology. Together, Audi and Cubic Telecom intend to develop connectivity solutions for the automobiles of the Audi brand.
  • Audi Q7 e-tron 3.0 TDI quattro
    05/06/15
    Technology

    Audi at the 36th Vienna Motor Symposium

    Audi is presenting pioneering drive technologies at the 36th Vienna Motor Symposium, which takes place on May 7 and 8, 2015. The focus is on two topics – the new 2.0 TFSI as the most efficient two-liter gasoline engine in its class, and plug-in hybrid drive in the Audi Q7 e-tron 3.0 TDI quattro.
  • Triple lead for Audi in the DTM
    05/03/15
    Sports

    Triple lead for Audi in the DTM

    A commanding win of the opening round on Saturday, a one-two result on Sunday: In front of 75,000 spectators (throughout the weekend) Audi managed a near-perfect start of the new DTM season.
  • Audi starts new DTM season with victory
    05/02/15
    Sports

    Audi starts new DTM season with victory

    A brilliant season opener for Audi in the DTM: In the opening round at Hockenheim, Jamie Green (Audi Sport Team Rosberg) took a commanding victory after starting from the pole position. With four Audi RS 5 DTM cars in the top six, Audi left the strongest overall impression as well.
  • Audi celebrates second WEC season victory at Spa
    05/02/15
    Sports

    Audi celebrates second WEC season victory at Spa

    Following the thrilling season opener of the FIA World Endurance Championship (WEC) in Great Britain, Audi was unbeatable again in Belgium. On the challenging track at Spa, Marcel Fässler (CH), André Lotterer (D) and Benoît Tréluyer (F) proved their class again on clinching their second victory this season and tenth WEC success in total.
  • 1. International CES ASIA 2015
    04/29/15
    Audi MediaCenter

    Audi keynote address at International CES Asia

    Audi is opening the first International Consumer Electronics Show (CES) Asia with a keynote address. On May 24, Board Chairman Rupert Stadler, Head of Development Prof. Dr. Ulrich Hackenberg and Board Member for Sales Luca de Meo will give presentations on innovations in electronics and mega-trends in mobility at the trade show in Shanghai. The brand is also introducing a concept car.
  • Audi extends its lead with high-resolution Matrix Laser technology
    04/28/15
    Technology

    Audi extends its lead with high-resolution Matrix Laser technology

    Audi is further extending its lead in automotive lighting technology. In the sponsored project “intelligent laser light for compact and high-resolution adaptive headlights” (iLaS), the brand with the four rings is working on the headlights of the future with partners from industry and science. Matrix Laser technology and its high resolution will make roadway illumination even more flexible and highly versatile – in all situations.
  • Audi is the preferred address: top places in German employer rankings
    04/27/15
    Company

    Audi is the preferred address: top places in German employer rankings

    “Vorsprung durch Technik” attracts the experts of tomorrow: This is proven by recent studies by consulting companies trendence* and Universum*. In both rankings, Audi is once again the preferred employer for young engineers in Germany. The company is also increasingly popular with young IT experts. University students have good job opportunities at Audi: This year, the brand with the Four Rings plans to recruit another 6,000 new employees worldwide. A large proportion of them will work on new innovations and will provide support with developing international production facilities.
  • Audi TT 1.8 TFSI: Athlete in a compact format
    04/23/15
    Models

    Audi TT 1.8 TFSI: Athlete in a compact format

    Audi is extending the engine range for its new TT generation. From July, the compact sports cars will also be available in a 1.8 TFSI version developing 132 kW (180 hp). The new entry level engine version of the Audi TT Coupé* will be available from EUR 32,100 and the TT Roadster* for EUR 34,500.
  • Fuel of the future: Research facility in Dresden produces first batch of Audi e-diesel
    04/21/15
    Technology

    Fuel of the future: Research facility in Dresden produces first batch of Audi e-diesel

    Audi has taken another big step in the development of new, CO2 neutral fuels: A pilot plant in Dresden has started production of the synthetic fuel Audi e diesel.
  • Hands-on experience of the mobility of the future: Audi with new projects in “Electric Mobility Showcase”
    04/18/15
    Models

    Hands-on experience of the mobility of the future: Audi with new projects in “Electric Mobility Showcase”

    Audi is providing hands-on experience of sustainable future mobility and continuing its involvement in the German government’s “Electric Mobility Showcase” support program. From mid April, 40 of the Audi A3 Sportback e tron* will take to the roads in three different projects revolving around electric driving.
  • Auto Shanghai 2015
    04/16/15
    Audi MediaCenter

    Audi e-tron initiative at Auto Shanghai 2015

    With an e-tron sales initiative, Audi is paving the way for even more success in China: in 2016 the company will introduce two new models with plug in hybrid drive systems to the market. Both models – the Audi Q7 e-tron 2.0 TFSI quattro and the Audi A6 L e-tron – are having their world premiere at Auto Shanghai. The Audi prologue allroad show car also offers a glimpse into the future of Audi’s design language.
  • The new Audi Q7 on its last approval drive in Namibia
    04/13/15
    Company

    AUDI AG: March best month in the company’s history

    A start of the year made to measure for AUDI AG: With around 438,250 units sold, the brand’s global sales increased in the first quarter by 6.1 percent compared with the same period 2014 – with growth in all regions. The successful start to the year was also helped by the March results. With a plus of 4.4 percent to around 177,950 cars, Audi delivered more automobiles in a single month than ever before. This means that the company with the Four Rings has registered an increase in sales for 63 months in a row.
  • Audi wins WEC opener at Silverstone
    04/12/15
    Sports

    Audi wins WEC opener at Silverstone

    Audi Sport managed a dream start of the 2015 motorsport year. In the season opener of the FIA World Endurance Championship (WEC) at Silverstone, the Audi R18 e-tron quattro of Marcel Fässler, André Lotterer and Benoît Tréluyer took victory after a thrilling six-hour race in which the lead kept changing and was fiercely contested.
  • Federal Minister of Transport Alexander Dobrindt tests piloted Audi
    04/10/15
    Technology

    Federal Minister of Transport Dobrindt tests piloted Audi

    Alexander Dobrindt satisfied himself of the technical capabilities of the Audi A7 piloted driving concept on Friday. The Federal Minister of Transport and Digital Infrastructure accepted an invitation from AUDI AG to experience the technology of piloted driving first-hand.
  • CES Las Vegas 2014
    03/31/15
    Technology

    Audi mastermind for piloted driving: the central driver assistance controller

    The central driver assistance controller (zFAS) is the core of future systems for piloted driving under development by Audi. This mastermind uses cutting edge, high performance processors and will work its way into the model range step by step in the foreseeable future. It is a key milestone on the road to new, automated driving functions and a demonstration of the pioneering role that Audi is assuming in the field of piloted driving. The technologies specialist Delphi has been awarded the contract for series productions.
  • Audi drivers impressed by RS 5 DTM
    03/27/15
    Sports

    Audi drivers impressed by RS 5 DTM

    At the first official DTM track tests of the year, the Audi RS 5 DTM left a strong impression.
  • Dual education in Italy: Successful start for social project of Audi subsidiaries
    03/26/15
    Company

    Dual education in Italy: Successful start for social project of Audi subsidiaries

    The two Audi subsidiaries Lamborghini and Ducati have celebrated a milestone with their joint social project “Dual Education System Italy” (DESI), which has been created in cooperation with the Volkswagen Workforce Foundation, the Italian Ministry for Teaching, Universities and Research, and the Ministry of Education of the region Emilia Romagna. Following the first component of education in a college, the young participants, largely from socially disadvantaged families, are now starting their practical training. For this purpose, Lamborghini and Ducati have set up modern training centers in their plants.
  • Top brands opt for Audi and the DTM
    03/24/15
    Sports

    Top brands opt for Audi and the DTM

    Audi provided the DTM Champion five times in the past eight years. The aim for the 2015 season is clear: another title in the prestigious touring car series. In pursuit of this aim, the brand with the four rings can rely on the support of internationally renowned partners.
  • Audi Sport: Green light for the 2015 season
    03/19/15
    Sports

    Audi Sport: Green light for the 2015 season

    With a ‘warm-up’ at the Competence Center Motorsport in Neuburg, Audi Sport officially opened the 2015 motorsport season. On Thursday, about 70 members of international media from 12 nations including China and Russia, experienced an exclusive tour of the new racing department and the first joint appearance of the four Audi racing projects, LMP, DTM, GT racing and the Audi Sport TT Cup.
  • Audi Q7
    03/16/15
    Models

    New Audi Q7 under starter’s orders

    The countdown has started: today marks the beginning of advance sales for the new Audi Q7, which will be at European dealerships starting in June. The second generation of the prestigious SUV impresses with innovative technology and powerful and efficient engines that make it the CO2 champion of its class. The base price of the Q7 3.0 TDI (200 kW) is 60,900 euros. The 3.0 TFSI is available from 62,900 euros.
  • Bestes pilotiert fahrendes Modellauto gesucht
    03/11/15
    Company

    Wanted: Best piloted model car

    Audi is taking piloted driving to model cars: Ten student teams will face off in the Audi Autonomous Driving Cup to find the best piloted model car. Audi provides the hardware – a 1:8-scale Audi Q5* – and the young experts develop the software.
  • Audi Q7
    03/10/15
    Company

    Audi CEO Rupert Stadler at Annual Press Conference: “We delivered more in 2014 than promised”

    With a new record for deliveries of more than 1.74 million automobiles, Audi for the first time increased its revenue to more than €53 billion in 2014. Operating profit amounted to €5.15 billion and the operating return on sales of 9.6 percent was at the upper end of the strategic target corridor of eight to ten percent. After taking increased financial income into consideration, profit before tax increased to approximately €6 billion. The return on sales before tax was 11.1 percent. By 2020, Audi plans to expand its product range to 60 models. The brand with the Four Rings will therefore invest more than €24 billion in new products and technologies by 2019, and is continually expanding its global production network. Worldwide, the Audi Group plans to recruit more than 6,000 new employees in 2015 to strengthen its workforce with experts as it moves along its strategic growth path. The company intends to deliver more premium cars than in the previous year once again in 2015.
  • Audi A6 TFSI ultra
    03/08/15
    Company

    AUDI AG: sales growth in all regions in February

    AUDI AG continues to grow: despite the model changeover for the A1* and Q3* in Europe and a shortened sales month in China, the company exceeded prior-year sales in February. Around 122,550 customers opted for the four rings last month, up 4.2 percent. Strong growth was achieved with the now globally available A3 family* (+47.4%) and the latest generation of the A6* (+10.8%). Since the start of the year, worldwide deliveries across all models are up 7.4 percent to around 260,250.
  • Audi R8 LMS establishes new race car generation
    03/03/15
    Sports

    Audi R8 LMS establishes new race car generation: lighter and safer than ever before

    Audi is again running in front. As one of the first automobile manufacturers to do so at the beginning of the 2015 season, the brand with the four rings is presenting a race car that already meets the requirements of the new GT3 regulations to be introduced in 2016. The new Audi R8 LMS is lighter and safer than ever before. It features even more race car technology, clearly improved aerodynamics and, as a result, provides customers with an efficient concept.
  • 85th International Motor Show Geneva 2015
    03/02/15
    Audi MediaCenter

    Audi: Seven world premieres in Geneva

    Seventh heaven: From March 5 to 15, Audi will be showing seven impressive new models at the International Motor Show in Geneva. Alongside the Audi prologue Avant concept car, the Audi stand at Europe’s biggest auto show of 2015 will also exhibit four new Audi R8 models. The Audi Q7 e tron quattro marks the arrival of the first plug in hybrid in the Q model series. Meanwhile, the Audi RS 3 Sportback sits proudly on the podium as the most powerful premium compact car in the world.
  • Chairless Chair for improved ergonomics in Audi’s production plants
    02/26/15
    Company

    Chairless Chair for improved ergonomics in Audi’s production plants

    The health of its employees has top priority for Audi. For this reason, at its plant in Neckarsulm, the company is testing a new technology that eases many assembly activities: the so-called “chairless chair.” This high-tech carbon-fiber construction allows employees to sit without a chair. At the same time, it improves their posture and reduces the strain on their legs.
  • Audi prologue Avant
    02/25/15
    Models

    Sporty and elegant, versatile and connected – the Audi prologue Avant show car

    A design with dynamic elegance and the latest high end technologies: The Audi prologue Avant show car with its stretched roof which the brand is presenting at the Geneva Motor Show gives a look into the future – with the new and emotion filled design language that Audi has initiated with its study in the coupé, the prologue.
  • Audi reveals laser headlights for the new R8
    02/16/15
    Models

    Audi reveals laser headlights for the new R8

    Audi is revealing the headlights of its new R8* as the first of a number of technology highlights of the top sports car. The R8 uses LED headlights which can be supplemented by a laser high beam lighting module as an option.
  • Audi makes night into day: new lighting competence center
    02/16/15
    Technology

    Audi makes night into day: new lighting competence center

    Audi is extending its lead in the field of automotive lighting technology with a new lighting competence center at the company’s site in Ingolstadt. Vehicles can be driven into this underground light tunnel, which is 120 meters long and offers new possibilities, especially for the development of innovative lighting solutions and camera-based lighting assistance systems.
  • New human-robot cooperation in Audi’s production processes
    02/12/15
    Company

    New human-robot cooperation in Audi’s production processes

    Direct cooperation between man and machine: At its main plant in Ingolstadt, Audi has for the first time deployed a robot that works “hand-in-hand” with humans – without a safety barrier and ideally adapted to the employees’ working cycles. It is the first human-robot cooperation at the Volkswagen Group to be applied in final assembly. This innovative technology makes work easier for the assembly employees and makes ergonomic improvements.
  • Audi A7 Sportback h-tron quattro
    02/11/15
    Company

    Audi buys fuel-cell patents from Ballard Power Systems

    AUDI AG has acquired a package of patents relating to fuel-cell technology from Ballard Power Systems Inc. In addition, the Volkswagen Group has extended its cooperation with the Canadian clean energy company until 2019.
  • Audi TT Coupé
    02/09/15
    Company

    Audi continues with growth in January

    Audi has made its best-ever start to the year in company history: delivering around 137,700 units, the Ingolstadt-based company sold 10.3 percent more cars in January than during the same month last year. Following the record-breaking sales in 2014, the four rings once again saw growth in all regions of the world. Growth for the brand was particularly strong in North and South America, with sales up 15.1 percent to 16,200 units. In particular, the popular A3 family (+58.1%) and the new Audi TT (+15.0%) contributed to the successful start to the year worldwide.
  • Audi A3 Sportback e-tron
    02/05/15
    Models

    Audi A3 Sportback e-tron is “Wertmeister 2015”

    The Audi A3 Sportback e tron* is the car with the most stable residual value in its class. That was the conclusion drawn by Auto Bild and market research institute Schwacke. The A3 e tron stands out with the best residual value forecast among the compact cars, receiving the title “Wertmeister 2015”.
  • Three Audi R18 e-tron quattro cars at Le Mans
    02/05/15
    Sports

    Three Audi R18 e-tron quattro cars at Le Mans

    The wait is over: The Selection Committee of the Automobile Club de l’Ouest (ACO) has accepted all nominations submitted by Audi for the 83rd running of the Le Mans 24 Hours. As a result, three Audi R18 e-tron quattro cars will be competing in the world’s major endurance race on June 13 and 14, 2015, for which Tom Kristensen has been appointed as ‘Grand Marshal’ by the organizer.
  • Audi A1
    01/29/15
    Models

    Two wins for Audi in “Best Cars 2015”

    Audi takes two overall victories in this year’s “Best Cars” survey. Readers of “auto motor und sport” magazine selected their favorites. The award ceremony will be held today in Stuttgart.
  • 01/23/15
    Sports

    Audi Sport TT Cup field confirmed

    The first decision in the 2015 Audi Sport TT Cup has been made. The 18 permanent slots for the season have been awarded. A high-caliber jury that included Audi Sport TT Cup coach Markus Winkelhock, Le Mans winner Marco Werner and the former rally driver Sepp Haider selected 15 young international male and three female drivers.
  • Audi Sport TT Cup: 100 days until the start
    01/22/15
    Sports

    Audi Sport TT Cup: 100 days until the start

    In exactly 100 days from now, the inaugural race of the Audi Sport TT Cup will start as part of the DTM season opener at the Hockenheimring. The selection process for the 18 permanent slots has been nearly completed by now.
  • Season starts for Audi at Daytona
    01/19/15
    Sports

    Season starts for Audi at Daytona

    The 2015 season opens with an endurance classic in the USA for Audi customer racing. Two Audi R8 LMS will start at the 53rd running of the 24 hours of Daytona. Following the first victory for an Audi at Daytona two years ago, and a second place last season, the two customer teams Flying Lizard Motorsports and Paul Miller Racing will fight for class honors on 24 and 25 January.
  • Audi VR experience: the dealership in a briefcase
    01/15/15
    Company

    Audi VR experience: the dealership in a briefcase

    Audi is taking the next big step in integrating digital technologies into automotive retail: The Audi VR experience gives customers the opportunity to configure their preferred car at the dealership through virtual reality headsets and experience it in a unprecedentedly realistic way. The headset showcases the entire model portfolio of the four rings, including all possible equipment combinations. Audi has become the first automotive manufacturer to develop a dedicated retail software solution for virtual reality headsets.
  • Audi RS Q3
    01/09/15
    Company

    AUDI AG: new record year with over 1.74 million deliveries in 2014

    In 2014, AUDI AG clearly exceeded its goal of 1.7 million deliveries: By year-end, the company handed over around 1,741,100 cars to customers, 10.5 percent more than in 2013. The company was thus once again able to accelerate its growth pace and achieved with around 165,600 additional customers the second-highest volume increase in its history. The coveted SUV models* (+15.8%) and the A3 family* available worldwide for the first time in 2014 (+53.2%) contributed primarily to the strong sales total. In December, Audi continued to post double-digit growth and concluded the year with sales up 14.7 percent to around 150,000 units for the month.
  • NAIAS Detroit 2015
    01/09/15
    Audi MediaCenter

    Live on Audi MediaTV: world premiere of the Audi Q7 at the North American International Auto Show, Detroit 2015

    Audi MediaTV is broadcasting live from the Detroit Auto Show 2015 and will show the Audi Press Conference in full. The brand with the four rings is also presenting the new Audi Q7* – the lightest SUV in its class. Compared with the previous model, curb weight has been reduced by 325 kilograms (716.5 lb). With its lightweight, multimaterial body and an all-new chassis, it offers superb comfort together with the performance of a sporty Audi – as well as top-notch CO2 levels.
  • Audi site in Ingolstadt
    12/27/14
    Company

    Audi expands its investment program: €24 billion from 2015 through 2019

    Audi is further expanding the biggest investment program in its history. From 2015 through 2019, the Ingolstadt-based company plans to invest €24 billion, which is €2 billion more than in the previous planning period. 70 percent of the investment will flow into the development of new models and technologies. Audi aims to meet stringent CO2 limits worldwide with a new generation of extremely economical combustion engines and alternative efficiency technologies. Furthermore, new features in the areas of connectivity and driver assistance are designed to extend the “Vorsprung durch Technik” of the brand with the four rings. At the same time, the company is expanding its worldwide production network. More than half of the planned investment will take place at the German sites in Ingolstadt and Neckarsulm.
  • Audi A3 Sedan / Audi S3 Sedan
    12/19/14
    Models

    Five stars for Audi A3 and S3 Sedans from US NCAP

    The new Audi A3 and S3 Sedans* have received a five star overall rating from US NCAP for the highest crash safety. These models are therefore among the safest automobiles in their class.
  • Fascinatingly vivid: Audi brings 3D sound into the car
    12/18/14
    Models

    Fascinatingly vivid: Audi brings 3D sound into the car

    A three-dimensional audio experience worthy of the sound lab: Audi makes this vision a reality. 3D sound, which will shortly be going into production use, also enables the listener to experience spatial height. The addition of the third dimension makes the acoustic impression even clearer and more vivid. This rich audio experience redefines the benchmark for in-car listening pleasure.
  • Successful season for Audi Sport customer racing
    12/15/14
    Sports

    Successful season for Audi Sport customer racing

    The Audi R8 LMS ultra has never before been as successful as in the past racing season. The teams of Audi Sport customer racing won a total of 15 titles in Australia, Asia and Europe. Three major endurance racing victories complete the track record of the successful model.
  • Audi TT Coupé
    12/12/14
    Models

    Audi TT is “Connected Car 2014”

    Well connected: Audi was the most successful brand at the “Connected Car Award” organized by Auto Bild and Computer Bild. The four rings won four awards altogether. The brand took top spot in the Navigation, Internet and Entertainment categories. The Audi TT* came top overall in “Connected Car 2014.”
  • Audi A3 Sportback e-tron
    12/10/14
    Models

    Five stars for the Audi A3 Sportback e-tron from Euro NCAP

    The Euro NCAP consortium has awarded the new Audi A3 Sportback e tron* the maximum five star rating for crash safety. This puts the first volume production plug in hybrid from Audi among the safest cars in its class.
  • The force within: Audi prologue at Design Miami 2014
    12/03/14
    Culture and Trends

    The force within: Audi prologue at Design Miami

    Audi is continuing with its new design strategy: At Design Miami, the brand with the four rings is presenting the essence of quattro as “The force within”. To mark the tenth anniversary of the show, which takes place from December 3 through 7, 2014, Audi is also presenting the revolutionary Audi prologue concept car – this is the first vehicle created by the Audi design team under the leadership of new design chief Marc Lichte.
  • Audi to deliver master keynote at CES Asia
    12/02/14
    Audi MediaCenter

    Audi at the 2015 International Consumer Electronics Show

    An abundance of new technologies and innovations awaits visitors from January 6 to 9, 2015 at the International Consumer Electronics Show (CES) in Las Vegas, Nevada (USA). This is already the fifth appearance by Audi at the CES, the world’s largest and most important consumer electronics trade show. Along with the press conference, this year’s event will also feature the first Audi Tech Talk with technology experts.
  • Universum study: top places for Audi amongst young professionals
    12/01/14
    Company

    Universum study: top places for Audi amongst young professionals

    Audi has achieved its best results in the renowned Universum study for young professionals since the survey started. The company has recorded another double victory as the most popular employer for graduates of both engineering and business management. In the IT category, the brand with the Four Rings has moved up to second place. Amongst graduates of natural sciences, Audi has made a great leap forward by 14 places. Meanwhile, the Audi family has grown to a new record size in 2014: After recruiting more than 3,000 new employees this year, the Audi Group will have a worldwide workforce of approximately 80,000 people at the end of 2014.
  • Emotional WEC finale for Audi at São Paulo
    11/30/14
    Sports

    Emotional WEC finale for Audi at São Paulo

    Audi was pleased to finish the finale of the FIA World Endurance Championship (WEC) on a positive note. The brand with the four rings achieved its sixth podium result of the season at São Paulo with Tom Kristensen securing another trophy in his last race as a pro. Audi closed the year in second place of the manufacturers’ standings, while Marcel Fässler/André Lotterer/Benoît Tréluyer (CH/D/F) took second place in the drivers’ championship. Following a remarkable recovery, the trio in the number 2 Audi R18 e-tron quattro battled its way forwards from the last to fifth place.
  • Audi S1 Sportback
    11/28/14
    Models

    Sports Cars of the Year 2014: First place for the Audi S1 and Audi RS 4 Avant

    Top-performance: Audi claimed two wins in the reader voting for Auto Bild Sports Cars of the Year. The brand with the four rings won over voters with the power of the Audi S1* and the Audi RS 4 Avant*. Both vehicles equipped with quattro all-wheel drive claimed first place in their class.
  • Audi heads for grand WEC finale in Brazil
    11/24/14
    Sports

    Audi heads for grand WEC finale in Brazil

    Brazil is hosting the finale of the FIA World Endurance Championship (WEC) for the first time. On November 30, WEC round eight will be held at São Paulo, marking the first time the manufacturers’ championship title outcome is determined in the last race of the season, Audi having become the World Champions early in 2012 and 2013, the first two WEC years. For Tom Kristensen (DK), the race marks the end of his career in professional racing.
  • Audi prologue
    11/19/14
    Models

    The Audi prologue show car – launching into a new design era

    Audi is launching into a new design era: At the Los Angeles Auto Show, Marc Lichte, Head of Design, is presenting the Audi prologue concept car. Lichte is giving the Audi brand a new styling direction in the large coupe.
  • Audi A1
    11/18/14
    Models

    International Auto Trophy: Six wins for Audi in the brand, design and product categories

    Six trophies for Audi: The brand with the four rings was more successful than any other brand in this year's "Auto Trophy" competition. The Audi A1*, A3* and A6* each took first place in their respective categories. Audi also won the titles “Best Design Worldwide” and “Best Brand Worldwide” as well as the “Quality Trophy” for the quality and reliability of the Audi A1. A total of 75,810 readers of Autozeitung and its sister publications took part in the survey, which for the first time was conducted internationally in ten countries.
  • More space and better quality of life in cities: Audi introduces the “Urban Agenda”
    11/10/14
    Culture and Trends

    More space and better quality of life in cities: Audi introduces the “Urban Agenda”

    Audi CEO Rupert Stadler presented the cornerstones of his “Urban Agenda” on Monday, announcing that networked mobility technologies for the mega-cities of tomorrow will be a key market. At the presentation of the Audi Urban Future Award 2014 in Berlin, executive board chairman Stadler said: “If we succeed in decoding the DNA of mobility, the city will become predictable.” Then it would be possible to avoid traffic congestion and to enhance the quality of life. Digitalization would then bring about a new cooperation of the car and the city. Audi therefore plans to grasp this “once-in-a-century opportunity” by using new technologies to improve the flow of information between cars and urban infrastructure. Stadler announced worldwide development partnerships with major cities.
  • Data collectors from Mexico City win Audi Urban Future Award 2014
    11/10/14
    Culture and Trends

    Data collectors from Mexico City win Audi Urban Future Award 2014

    The winners of the third Audi Urban Future Award are now known: The Award, at 100,000 euros the world’s highest-value prize for innovative mobility solutions, goes to Mexico City. The competition team headed by the renowned architect and city planner Jose Castillo impressed the international jury with its “operating system for urban mobility.” Its heart is a data platform with which cities can design their transportation planning according to needs and drivers can flexibly adapt their behavior to the latest situation. Under the motto “the next leap in mobility,” four interdisciplinary teams from Berlin, Boston, Mexico City and Seoul competed for the Audi Urban Future Award with their innovative ideas on tomorrow’s mobility. “The two mega-trends of urbanization and digitalization will radically change mobility in large cities,” explained Rupert Stadler, CEO of AUDI AG, at the Award presentation in Berlin.
  • Audi CEO Stadler at Brandenburg Gate: “finally tear down walls”
    11/09/14
    Culture and Trends

    Audi CEO Stadler at Brandenburg Gate: “finally tear down walls”

    On the 25th anniversary of the fall of the Berlin Wall, Audi CEO Rupert Stadler demanded, “finally tear down walls in the fields of business and politics.” In his dinner speech at the end of the Falling Walls Conference at the Brandenburg Gate, he appealed for the creation of more shared standards for the common economic area of 800 million people in the planned transatlantic trade agreement between the EU and the USA (TTIP). He stated, “This is even more important than abolishing import duties, because differing regulations make things unnecessarily complicated and expensive for our industry.” At the same time, the Audi CEO appealed to transport planners in metropolises to design their infrastructures to be just as intelligent as the cars of the future will be. This will allow space in cities to be used better and will improve the quality of life.
  • 126th Annual General Meeting of AUDI AG 2015
    11/05/14
    Models

    Audi Hungaria: Start of production of new Audi TT Roadster

    As of today, the new generation of the Audi TT Roadster* is driving off the assembly lines at Audi Hungaria. The official starting signal was given by Rupert Stadler, Chairman of the Board of Management of AUDI AG, in the presence of numerous politicians and businesspeople including Hungary’s Prime Minister, Viktor Orbán, and the Mayor of Győr, Zsolt Borkai. After the A3 Sedan*, A3 Cabriolet* and TT Coupe*, this is the fourth Audi model to go into series production at the new automobile factory.
  • Audi to deliver master keynote at CES Asia
    11/04/14
    Audi MediaCenter

    Audi to deliver master keynote at CES Asia in Shanghai

    Rupert Stadler, Chairman of the Board of Management of AUDI AG and Dr. Ulrich Hackenberg, Member of the Board of AUDI AG for Technical Development, are to give the opening address on the evening before the official opening of the CES Asia electronics show, which is taking place for the first time in Shanghai from May 25 to 27, 2015. In this way Audi is underscoring its position as an important partner to the electronics industry worldwide.
  • Production jubilee mid-sized range: 20 years of Audi A4 at Ingolstadt plant
    10/30/14
    Models

    Production jubilee: 20 years of Audi A4 at Ingolstadt plant

    Jubilee in Audi’s mid-sized range: The brand with the Four Rings has been producing the Audi A4* at its main plant in Ingolstadt for 20 years now. With more than six million units sold so far, it is the most successful Audi of all time. The new mid-sized car conquered the world’s markets from the launch of the series in 1994 onwards. And twenty years later, strong demand continues for the Audi A4, now in its fourth generation.
  • Audi A7 Sportback
    10/23/14
    Models

    Always up to date with Audi: Online updates for navigation map

    Audi is leading the way in mobile infotainment: The brand with the four rings is the first European carmaker to offer online updates for the navigation map. The new service is available immediately in the revised Audi A6* and Audi A7 Sportback* model lines as part of the comprehensive connect portfolio.
  • Audi México: Inaugurado nuevo Centro de Especialización
    10/21/14
    Company

    Audi México: Inaugurado nuevo Centro de Especialización

    Un gran momento para Audi México: más de 300 invitados de alrededor del mundo celebraron hoy la inauguración del nuevo Centro de Especialización, entre ellos el Prof. h.c. Thomas Sigi, responsable de Recursos Humanos del Consejo Directivo de AUDI AG, el Dr. Hubert Waltl, responsable de Producción del Consejo de Directivo de AUDI AG, Dr. Rafael Moreno Valle, Gobernador del Estado de Puebla, Dr. Jorge Guillén, Rector de la Universidad Tecnológica de Puebla, Dr. Elías Micha Zaga, Director Adjunto de Desarrollo Regional del Consejo Nacional de Ciencia y Tecnología (CONACYT) y Prof. Dr. Maria Böhmer, Ministra Adjunta en el Ministerio de Relaciones Exteriores de la República Federal de Alemania. En el futuro, en este moderno edificio se llevarán a cabo más de 1,500 cursos anuales para empleados y becarios. Esta capacitación previa constituye la base para el inicio de la producción del sucesor del Audi Q5* en la nueva planta de San José Chiapa. En total, la plantilla de Audi México contará hasta finales de 2016 con alrededor de 3,800 empleados.
  • Audi México: new Training Center opened
    10/21/14
    Company

    Audi México: new Training Center opened

    A great moment for Audi México: Over 300 international guests today celebrated the opening of the new Training Center, among them Audi Board Member for Human Resources, Prof. h.c. Thomas Sigi, Audi Board Member for Production, Dr. Hubert Waltl, Governor of the State of Puebla Dr. Rafael Moreno Valle, President of the Universidad Tecnológica de Puebla, Dr. Jorge Guillén, Vice Director for Regional Development of the National Science and Technology Council, Dr. Elías Micha Zaga and German Minister of State at the Federal Foreign Office, Prof. Dr. Maria Böhmer. The modern building will in the future host over 1,500 training courses a year for employees and apprentices. This advance qualification is laying the foundations for the start of production of the Audi Q5* successor at the new plant in San José Chiapa. Audi México will be recruiting a total of some 3,800 employees by the end of 2016.
  • Audi RS 7 piloted driving concept
    10/19/14
    Models

    Proof positive: Audi RS 7 concept taken to the limit with no driver

    At the DTM season finale, Audi demonstrated the sheer fascination of piloted driving. The Audi RS 7 piloted driving concept completed a lap on the Grand Prix track in Hockenheim – at racing speed, without a driver.
  • Audi to launch racing series for the new TT
    10/17/14
    Sports

    Audi to launch racing series for the new TT

    With a dedicated racing series for the Audi TT* the brand with the four rings will be offering a new opportunity to enter the company’s successful motorsport world. The Audi Sport TT Cup will be held as part of the DTM starting in the 2015 season. This means that, following the successful introduction of the Audi R8 LMS Cup in Asia, Audi is launching another one-make cup in Germany next year. The racing version of the new Audi TT with a weight of only 1,125 kilograms delivers 228 kW (310 hp). By means of a so-called push-to-pass function the output of the two-liter TFSI engine can be briefly boosted by 22 kW (30 hp).
  • Audi extends Neckarsulm site
    10/17/14
    Company

    Audi extends Neckarsulm site

    AUDI AG inaugurated the Audi Böllinger Höfe in Heilbronn today – an important step in the future and growth strategy of the Neckarsulm site. A state-of-the-art logistics center and production of the Audi R8 are already up and running in the Böllinger Höfe industrial park – situated around six kilometers from the main plant in Neckarsulm.
  • Music from the Internet –  online media streaming from Audi connect
    10/16/14
    Models

    Music from the Internet – online media streaming from Audi connect

    Audi is making a personalized world of music available inside the cars of its customers. The revised model lines of the Audi A6* and Audi A7 Sportback* as well as the new Audi TT* have an optional new connect service on board that customers can use to stream music through online providers Napster and Aupeo!
  • Audi-Showcar
    10/15/14
    Models

    Audi show car for Los Angeles – beginning of a new era of design

    Audi, the leading brand in automotive design, is launching into a new era of design. At the Los Angeles Auto Show, which begins on November 19, the brand with the four rings is presenting the first show car that bears the signature of the new Head of Design Marc Lichte.
  • Jubilee in Brussels: 500,000th Audi A1
    10/14/14
    Company

    Jubilee in Brussels: 500,000th Audi A1

    500,000 Audi A1* cars produced at the plant in Brussels. The jubilee model, a Misano red Audi A1 S line, drove off the assembly line today. The car is equipped with a 1.4 liter TFSI engine and is destined for a customer in Germany. His Majesty King Philippe of Belgium visited the Audi plant in Forest, a municipality of Brussels, on this special day. Prof. Thomas Sigi, Board of Management Member for Human Resources and Labor Relations Director at AUDI AG, and Patrick Danau, General Director at Audi Brussels, showed the monarch around the modern automobile factory.
  • Audi drivers fired up for DTM finale
    10/13/14
    Sports

    Audi drivers fired up for DTM finale

    For Audi, the season finale next weekend (October 17 to 19) at Hockenheim will be more than an ‘exhibition event’ before the winter break. Together, the eight Audi drivers are set on showing a strong team performance and bringing the title of the best manufacturer home to Ingolstadt. The race starts on Sunday at 14.00 (live on ARD). Before the race, the fans will be treated to a premiere, as Audi will be taking the world’s sportiest piloted driving car to the starting line.
  • At the limit: Audi shows the world’s sportiest piloted driving car
    10/09/14
    Models

    At the limit: Audi shows the world’s sportiest piloted driving car

    Audi takes the world’s sportiest piloted driving car to the starting line: A driverless Audi RS 7 Sportback* will take a lap on the Hockenheim race track on Sunday, October 19, in the season finale of the German Touring Car Championship (DTM).
  • Audi connect
    10/07/14
    Culture and Trends

    Audi discusses mobility concepts of the future

    Audi’s second Stakeholder Forum in Berlin: The company discussed the mobility of the future with approximately 120 participants today. The interdisciplinary discussion focused on automobile connectivity with infrastructure, road users and mobile applications. The automobile manufacturer wants to further intensify the open exchange of opinions and experience with experts from the fields of business, science and politics.
  • Audi R8 LMS ultra wins ADAC GT
    10/05/14
    Sports

    Audi R8 LMS ultra wins ADAC GT Masters

    René Rast (D) and Kelvin van der Linde (RSA) have won the ADAC GT Masters 2014 in the finale at Hockenheim. As a result, Audi celebrates winning its second championship title within 14 days with the Audi R8 LMS ultra, after the production based GT3 racecar had already scooped the Blancpain Endurance Series title. Furthermore, Prosperia C. Abt Racing won, like last year, the team classification in the ADAC GT Masters.
  • Audi A3 Sportback e-tron
    10/03/14
    Models

    eCar Award for Audi A3 Sportback e-tron

    Audi scores with its plug-in hybrid strategy. At the eCar Awards by Auto Bild and Auto Test magazines, Audi took first place with the A3 Sportback e-tron* and the TT offroad concept car.
  • Audi TT Sportback concept
    10/01/14
    Models

    The sportiness of the Audi TT redesigned: The Audi TT Sportback concept show car

    A speedy sports car with four seats and five doors – Audi is presenting the TT Sportback concept at the Paris Motor Show. The exterior of the show car invokes the design idiom of the classic TT*, developing it into a new, elongated sculpture. It is driven by a high-powered 2.0 TFSI engine that delivers 294 kW (400 hp).
  • Audi TT Roadster, Audi TTS Roadster
    09/29/14
    Models

    Live on Audi MediaTV: world debut of the TTS Roadster at the Paris Motor Show

    Shortly before the Paris Motor Show 2014, Audi MediaTV is running the world’s first road report of the new Audi TTS Roadster* on October 1 at 5:00 p.m. The car is driven by two-time DTM champion Timo Scheider. The online channel will then broadcast the Volkswagen Group Night from the Paris Motor Show, followed the next day by the Audi Press Conference live at Audi MediaTV.
  • Audi wins DTM thriller at Zandvoort
    09/28/14
    Sports

    Audi wins DTM thriller at Zandvoort

    In what was arguably the most thrilling race of the year Mattias Ekström kept a cool head and gave Audi its first victory of the DTM season at Zandvoort. For the Swede, this marked an amazing fourth triumph at Zandvoort, for Audi, it was the seventh success in eleven runs on the challenging track in the Dutch dunes.
  • Eager anticipation of Audi drivers’ favorite track
    09/22/14
    Sports

    Eager anticipation of Audi drivers’ favorite track

    The battle for the prestigious title of the best manufacturer is intensifying. Before the penultimate round of the DTM at Zandvoort next weekend (September 27 to 28) Audi and BMW are separated by only 18 points. The advantage for the four rings: There is no other track of which the Audi drivers have as many fond memories as of the circuit located on the North Sea Coast about an hour’s drive from Amsterdam.
  • Audi celebrates second WEC season victory at Austin
    09/20/14
    Sports

    Audi celebrates second WEC season victory at Austin

    Audi has celebrated the second consecutive one-two win in the FIA World Endurance Championship (WEC). Following their victory in the Le Mans 24 Hours in June, Marcel Fässler/André Lotterer/Benoît Tréluyer (CH/D/F) in the fourth race of the season at Austin prevailed again. A sudden downpour of rain, red flags after a series of spins and a tactically challenging course of the race on a drying track converted the night race in Texas into a real thriller. Lucas di Grassi/Loïc Duval/Tom Kristensen (BR/F/DK) completed Audi’s success by taking second place.
  • Audi at Austin: Sights are set on repeating last year’s victory
    09/15/14
    Sports

    Audi at Austin: Sights are set on repeating last year’s victory

    Following its 13th victory at Le Mans, Audi is aiming to also grab the lead of the standings in the next round of the FIA World Endurance Championship (WEC) in North America. Before the fourth race of the season at Austin, Texas, on Saturday, September 20, World Champions Audi are trailing challenger Toyota by exactly one point in the manufacturers’ championship. In America, Audi is again meeting with its two fiercest rivals each having led laps at Le Mans in June.
  • Audi opens high-tech complex  in Neuburg an der Donau
    08/30/14
    Company

    Audi opens high-tech complex in Neuburg an der Donau

    AUDI AG is strengthening its presence in the Ingolstadt region: Audi today officially put the high-tech Audi Neuburg complex into operation after a construction period of just two years. In the presence of the Prime Minister of Bavaria, Horst Seehofer, the Mayor of the city of Neuburg an der Donau, Dr. Bernhard Gmehling, and 250 other guests of honor, the 47-hectare site was opened by Prof. Rupert Stadler, Chairman of the Board of Management of AUDI AG, Prof. Dr. Ulrich Hackenberg, Board of Management Member for Technical Development of AUDI AG, and Peter Mosch, Chairman of the General Works Council of AUDI AG. Under one roof, the complex accommodates the Competence Center Motorsport with Audi Sport customer racing, the Audi driving experience center and functions of the Technical Development division. Audi is investing a high double-digit million amount in the new site, which is approximately 20 kilometers west of the company’s main site in Ingolstadt and will provide employment for a total of 460 people.
  • Audi RS 5 TDI concept
    08/25/14
    Models

    Even more powerful and efficient – the new 48-volt technology from Audi

    Audi is to upgrade part of its vehicle electrical system from twelve to 48 volts. The move represents another technical building block for facilitating the integration of new automotive technologies while increasing the power and efficiency of its cars.
  • Audi TT Coupé
    08/18/14
    Models

    Positive life cycle assessment for the new Audi TT

    Dynamic performance and efficiency: The new Audi TT* impressively combines both qualities. Compared with the predecessor model, the compact sports car scores high with an increase in power output of up to 14 percent and a simultaneous decrease in greenhouse gas emissions of 11 percent. As the premium vehicle manufacturer states in its new life cycle assessment of the third-generation TT, this means that each car in the series saves around 5.5 tonnes of greenhouse gases over its entire life cycle. This includes not just carbon dioxide, but other substances such as methane, nitrous oxide and halogenated organic emissions.
  • Double podium for Audi
    08/17/14
    Sports

    Double podium for Audi

    A double podium for Audi in the DTM: At the Nürburgring, Mike Rockenfeller (Audi Sport Team Phoenix) and Edoardo Mortara (Audi Sport Team Abt Sportsline) in front of 80,000 spectators (throughout the weekend) clinched positions two and three.
Back to top