Audi sets new benchmarks with the Concept C. The study has received broad international recognition, confirming Audi’s creative and forward looking design approach. These accolades recognize not only the overall design concept, but also key areas of innovation such as lighting design and the interpretation of electric mobility. Together, they celebrate the holistic character of the concept and its relevance within the international design landscape.
This car makes a statement: the Auto Union Lucca is emblematic of the technical innovation of the four rings in the 1930s. Audi Tradition has recreated the spectacular record-breaking car and will unveil it for the first time in early May in – aptly – the Italian city of Lucca. On February 15, 1935, the car set a widely acclaimed flying-start mile record on a straight section of the autostrada near Lucca, achieving a calculated average speed of 320.267 km/h and a measured top speed of 326.975 km/h. The Rennlimousine, a period term meaning “racing sedan,” was completed in the spring of 2026 and will join the legendary Silver Arrows in AUDI AG’s historic vehicle collection.
The Audi Group performed solidly in the first quarter of 2026, a period marked by geopolitical and economic turbulence. Despite the global decline in the automotive market, the company increased its deliveries in Germany and Europe. While deliveries of battery-electric vehicles declined slightly overall, partly due to changes in subsidy policies, Audi-brand plug-in hybrids saw year-on-year growth of approximately 160 percent. In the first three months of the year, revenue reached 14.2 billion euros, operating profit rose to 588 million euros, and net cash flow stood at 883 million euros.
With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred Schulze, currently plant manager of the Neckarsulm plant, will take over Soneira’s previous position as CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, will become plant manager at the Audi Neckarsulm plant going forward.
Audi is making its electric bestseller, the Q4 e-tron, more versatile than ever with a range of new features. Inside, the refreshed model impresses with a reimagined digital stage, intuitive controls, and an abundance of space. Outside, the electric crossover now boasts a sharper design and new lighting features. Increased range, greater charging capacity, and more intuitive operation make the car more convenient for everyday use. Moreover, the Q4 e-tron can power electrical devices or serve as an energy storage solution for the home – an Audi first.
Four times triumph: Audi Concept C raises the bar
Audi sets new benchmarks with the Concept C. The study has received broad international recognition, confirming Audi’s creative and forward looking design approach. These accolades recognize not only the overall design concept, but also key areas of innovation such as lighting design and the interpretation of electric mobility. Together, they celebrate the holistic character of the concept and its relevance within the international design landscape.
Audi Tradition unveils record-breaking car in Italy: Auto Union Lucca joins the Silver Arrow family
This car makes a statement: the Auto Union Lucca is emblematic of the technical innovation of the four rings in the 1930s. Audi Tradition has recreated the spectacular record-breaking car and will unveil it for the first time in early May in – aptly – the Italian city of Lucca. On February 15, 1935, the car set a widely acclaimed flying-start mile record on a straight section of the autostrada near Lucca, achieving a calculated average speed of 320.267 km/h and a measured top speed of 326.975 km/h. The Rennlimousine, a period term meaning “racing sedan,” was completed in the spring of 2026 and will join the legendary Silver Arrows in AUDI AG’s historic vehicle collection.
The Audi Group performed solidly in the first quarter of 2026, a period marked by geopolitical and economic turbulence. Despite the global decline in the automotive market, the company increased its deliveries in Germany and Europe. While deliveries of battery-electric vehicles declined slightly overall, partly due to changes in subsidy policies, Audi-brand plug-in hybrids saw year-on-year growth of approximately 160 percent. In the first three months of the year, revenue reached 14.2 billion euros, operating profit rose to 588 million euros, and net cash flow stood at 883 million euros.
Audi Group strengthens international leadership team
With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred Schulze, currently plant manager of the Neckarsulm plant, will take over Soneira’s previous position as CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, will become plant manager at the Audi Neckarsulm plant going forward.
Audi is making its electric bestseller, the Q4 e-tron, more versatile than ever with a range of new features. Inside, the refreshed model impresses with a reimagined digital stage, intuitive controls, and an abundance of space. Outside, the electric crossover now boasts a sharper design and new lighting features. Increased range, greater charging capacity, and more intuitive operation make the car more convenient for everyday use. Moreover, the Q4 e-tron can power electrical devices or serve as an energy storage solution for the home – an Audi first.