Having set standards in the personalization of premium vehicles since 1995, Audi is celebrating the 30th anniversary of top-level customization this year. For the occasion, Audi exclusive is premiering new colors and materials that give the business flagship A6 Avant a unique character. At Milan Design Week from April 7 to 13, the master of upgrades will unveil a special representative of the luxury model. In addition to the wide range of personalization options made possible by Audi exclusive, exhibitions on aerodynamics and lighting technology provide interesting insights.
Audi reaches a milestone and continues to drive forward the circular economy in the automotive industry. The company wants to increase the use of secondary materials in vehicles where it is technically feasible and makes ecological and economic sense. The aim is to increasingly use raw materials for new purposes after their initial usage has ended. Audi has therefore been testing approaches to implement this in the MaterialLoop program since 2023. After initially focusing on technical feasibility, the company has now become the first car manufacturer to develop and implement an economically viable recycling concept for recyclates from end-of-life vehicles together with its partner TSR Resource. In this process, steel scrap from vehicles at the end of their life cycle is turned into high-quality post-consumer secondary material and secured for further use in the automotive supply chain.
Audi Sport is breaking new ground: for the first time in history, LMP and DTM prototypes from the former factory racing programs are available for purchase as exclusive objects in drivable condition. The newly created Audi Sport racing legends project team is building up these fascinating prototypes with manufacturer expertise for a select circle of collectors. Following the program presentation on April 2 in Neuburg an der Donau, Audi Sport will present itself at three international classic car events in Germany, France and Great Britain. The first example is to be handed over in the middle of the year.
A world first at Böllinger Höfe: Audi is using a virtual programmable logic controller from Siemens on the Edge Cloud 4 Production (EC4P) platform in the body shop. The TÜV-certified network of virtual programmable logic controllers works with a security function specially developed by Siemens.
Built on the Premium Platform Combustion (PPC), the new Audi A5 is welcoming additional members to its family. Alongside the pure combustion engine models, Audi is now offering two plug-in hybrid electric vehicle (PHEV) models in two power levels for the A5 series for the first time. Customers will benefit from greater comfort and technical innovations for their daily mobility. The new generation of HV batteries boasts around 45 percent higher capacity. The increased regenerative braking performance contributes to an electric range of up to 110 kilometers.
Having set standards in the personalization of premium vehicles since 1995, Audi is celebrating the 30th anniversary of top-level customization this year. For the occasion, Audi exclusive is premiering new colors and materials that give the business flagship A6 Avant a unique character. At Milan Design Week from April 7 to 13, the master of upgrades will unveil a special representative of the luxury model. In addition to the wide range of personalization options made possible by Audi exclusive, exhibitions on aerodynamics and lighting technology provide interesting insights.
Circular economy: Audi secures strategic and cost-efficient supply of recycled raw materials
Audi reaches a milestone and continues to drive forward the circular economy in the automotive industry. The company wants to increase the use of secondary materials in vehicles where it is technically feasible and makes ecological and economic sense. The aim is to increasingly use raw materials for new purposes after their initial usage has ended. Audi has therefore been testing approaches to implement this in the MaterialLoop program since 2023. After initially focusing on technical feasibility, the company has now become the first car manufacturer to develop and implement an economically viable recycling concept for recyclates from end-of-life vehicles together with its partner TSR Resource. In this process, steel scrap from vehicles at the end of their life cycle is turned into high-quality post-consumer secondary material and secured for further use in the automotive supply chain.
Young classics from Audi Sport racing legends for an exclusive clientele
Audi Sport is breaking new ground: for the first time in history, LMP and DTM prototypes from the former factory racing programs are available for purchase as exclusive objects in drivable condition. The newly created Audi Sport racing legends project team is building up these fascinating prototypes with manufacturer expertise for a select circle of collectors. Following the program presentation on April 2 in Neuburg an der Donau, Audi Sport will present itself at three international classic car events in Germany, France and Great Britain. The first example is to be handed over in the middle of the year.
Virtually controlled production a first in Audi body shop
A world first at Böllinger Höfe: Audi is using a virtual programmable logic controller from Siemens on the Edge Cloud 4 Production (EC4P) platform in the body shop. The TÜV-certified network of virtual programmable logic controllers works with a security function specially developed by Siemens.
New Audi A5 e-hybrids combine dynamics, efficiency, and long electric range
Built on the Premium Platform Combustion (PPC), the new Audi A5 is welcoming additional members to its family. Alongside the pure combustion engine models, Audi is now offering two plug-in hybrid electric vehicle (PHEV) models in two power levels for the A5 series for the first time. Customers will benefit from greater comfort and technical innovations for their daily mobility. The new generation of HV batteries boasts around 45 percent higher capacity. The increased regenerative braking performance contributes to an electric range of up to 110 kilometers.