Audi announces a new entry-level electric model family: the A2 e-tron
Audi will unveil the new A2 e-tron in fall 2026, complementing its portfolio with an all-electric entry-level model family in the compact class. The A2 e-tron, manufactured in Ingolstadt, will further rejuvenate Audi’s model range and open up access to premium electric mobility. A preview of the vehicle’s silhouette can already be seen in the first design sketch.
Audi appoints new management in key markets
Audi is strengthening its position in the key markets of China and North America with a series of high-profile leadership appointments. Effective April 1, 2026, Daniel Weissland will take over as President of the FAW Audi Sales Company in China. Vito Paladino, currently President and CEO of Volkswagen Group Canada as well as President of Audi Canada, will succeed him as President of Audi of America and Head of Audi North America Region. Going forward, Audi Canada will be led by Khaled Soussi. Michael Arndt, currently President of FAW Audi Sales Company, will assume the role of Managing Director for Volkswagen Passenger Cars in Korea. Furthermore, on June 1, Matthias Schepers, currently President of Volkswagen Group Japan and Managing Director Audi Japan, will take over as Vice President for Sales and Marketing at Audi China.
Audi Summer Concerts 2026: spotlight on talent, classical music, and beats
Emerging artists, an innovative crossover production, and classical music in the open air: the Audi Summer Concerts 2026, taking place from June 26 to July 26, are all about musical encounters. The festival kicks off with two open-air concerts that shine a spotlight on rising international stars. A major highlight is a new staging of the opera “Dido and Aeneas,” blending Baroque music, beatboxing, and urban dance. A diverse family-friendly program rounds out the experience. Tickets for all ten concerts go on sale at 10 a.m. on February 26.
Audi appoints Rouven Mohr Chief Technical Officer
Audi announces a leadership transition in Technical Development at a pivotal moment for the company’s technological transformation. Rouven Mohr will assume the role of Chief Technical Officer and member of the Board of Management effective March 1. He succeeds Geoffrey Bouquot, who has decided to pursue new professional opportunities outside the company.
March 8, 2026, marks an unforgettable milestone for the four rings: Audi makes its Formula 1 debut at the Australian Grand Prix in Melbourne. The company’s involvement in the pinnacle of motorsport highlights its transformation on and off the racetrack.