The brand is celebrating a special milestone that also is a fitting occasion for this time of year: rolling off the production line at the new plant in San José Chiapa is the 8 millionth Audi with quattro drive – the technology that delivers a big, built-in boost in safety and driving pleasure, even on snow and ice. The milestone car is a garnet red Audi Q5 2.0 TFSI quattro*.
AUDI AG will be providing factory support to Mattias Ekström’s rallycross project EKS starting in the 2017 season. As a result, Audi Sport, in addition to its commitments in Formula E and the DTM, will be competing in the FIA World Rallycross Championship (World RX) in the future as well.
AUDI AG is set to further expand its business activities in the Chinese market: Together with its local partner FAW Group, the company has defined 21 key strategy fields with respective goals in a 10-year plan. Audi will significantly expand its model portfolio locally produced at FAW VW and enter new segments, including electrified automobiles. With a new dedicated company for mobility and digital services, the two partners want to advance their joint commitment in this expanding premium business segment. Furthermore Audi and FAW will intensify their collaboration in financial services aiming to serve the rapidly growing demand from Audi customers in this field. With this agenda for the future, Audi and FAW are laying the groundwork to continue the growth strategy of the four rings in China.
Audi is kicking off the new year with three highlights: with the Audi Q8 concept car, the premium carmaker is previewing a future production model at the North American International Auto Show (NAIAS) in Detroit. At the same time, the brand with the four rings is celebrating the world premiere of the Audi SQ5 TFSI* and publicly presenting the A5/S5 Cabriolet* for the first time.
AUDI AG increased its global sales to around 1,871,350 automobiles in 2016, 3.8 percent more than in the previous record-breaking year 2015. During the ongoing, wide-ranging renewal of the model range, sales increased in all core regions: in Europe (+7.6%), in North America (+5.3%) with further growth in the plateaued U.S. market (+4%) and in Asia-Pacific (+0.5%). In all five of its largest individual markets, the four rings sold more automobiles than ever before. Worldwide, demand increased for the seventh year in a row since 2009. Compared with 949,729 customers in 2009, the company almost doubled its market success over this period.
Artificial intelligence (AI) is a key technology for piloted driving – that’s why Audi and strong partners from the electronics industry are jointly developing game-changing know-how in the field of machine learning. At the Consumer Electronics Show (CES) in Las Vegas Audi is presenting the Audi Q7 deep learning concept, a piloted driving car made possible thanks to collaboration with NVIDIA.
Audi will start the new year with a sensation: At the North American International Auto Show (NAIAS) in Detroit in January 2017, the premium manufacturer is to present the Audi Q8 concept. The near-production study represents a synthesis of the emotional styling of a coupé and the spaciousness that typifies an SUV. With this move, the brand is unlocking a new segment for the full-size category.
Audi continues its course of growth: The brand’s deliveries increased by 4.3 percent to around 154,050 units in the past month. Demand rose sharply in Europe where two important new models, the Audi Q2 and the Audi A5, were launched on the market only recently. Across the entire portfolio, sales in the region increased by 9.5 percent to around 68,200 automobiles. The company also posted further growth in the two other core regions of North America (+3.6%) and Asia-Pacific (+0.8%) in November. Since the start of the year around 1,713,900 customers worldwide decided to buy an Audi; 4.2 percent more than in the same period last year.
Audi is bringing a breath of fresh air into the DTM. The Frenchman Loïc Duval and the German René Rast will be two new campaigners to compete in the Audi RS 5 DTM next season. Both have previously been successful in other racing series for Audi, most recently having been active in the WEC. Mattias Ekström (Sweden), Jamie Green (Great Britain), Nico Müller (Switzerland) and Mike Rockenfeller (Germany) have been confirmed as drivers for the 2017 DTM.
Audi is extending its employment guarantee for its approximately 61,000 employees in Germany for a further two years until 2020. According to Rupert Stadler, Chairman of the Board of Management of AUDI AG, the current agreement will be followed by further negotiations with the General Works Council. The aim is to achieve a comprehensive pact in combination with an even more long-term job guarantee extending far into the next decade.
It’s one of the world’s most important specialist conferences for artificial intelligence: Every year the Conference and Workshop on Neural Information Processing Systems (NIPS) presents advances in the fields of machine learning and computational neuroscience. Audi is showcasing its expertise at the conference for the first time. From December 5 to 10, 2016, in Barcelona, the premium automaker is showing with the aid of a scale model how a car develops intelligent parking strategies. The car manufacturer is also providing specialists and potential applicants with information on jobs in innovative fields.
The brand with the four rings is celebrating the anniversary of the Audi A3. This successful Audi model had its motor show premiere twenty years ago in Paris. Today the premium compact is available in a choice of four body styles, four drive systems and three trim lines.
The new Audi models A5* and Q2* have each been awarded top grades in the Euro NCAP test, confirming their place among the safest vehicles in the competition. This is true for both adult and child safety, for pedestrian protection and for other safety systems.
BMW Group, Daimler AG, Ford Motor Company and Volkswagen Group with Audi and Porsche have signed a Memorandum of Understanding to create the highest-powered charging network in Europe. The goal is the quick build-up of a sizable number of stations in order to enable long-range travel for battery electric vehicle drivers. This will be an important step towards facilitating mass-market BEV adoption.
Dr. Ing. Peter Mertens has been appointed as the new Board of Management Member for Technical Development at AUDI AG. He was previously Senior Vice President Research & Development at Volvo Car Corporation in Göteborg, Sweden.
Saying goodbye with a bang: Audi achieved an impressive one-two victory in the last race of its Le Mans prototypes in the FIA World Endurance Championship (WEC). After clinching pole position in qualifying, the Audi R18 diesel hybrid sports car went on to claim a lights-to-flag victory in the 6 Hours of Bahrain. In addition, Lucas di Grassi set the fastest race lap. As a result, Audi has clinched the vice-championship titles in the manufacturers’ and drivers’ classifications.
AUDI AG sold more premium automobiles in October than one year ago. Compared with the same month in 2015, global deliveries increased by 1.2 percent to around 150,950 units. As such, the company has exceeded the 2015 figures every month in the year to date amid a challenging environment. In October, Audi defied the negative market trend in the USA achieving growth for the 70th month in a row; high increases in Canada (+10%) confirmed the successful sales performance in North America. Worldwide, the brand with the Four Rings increased its sales by 4.2 percent since January to around 1,559,750 cars.
The Audi Q2* and the Audi A5 Coupé* both finished triumphantly in the 2016 Golden Steering Wheel awards. The premium carmaker from Ingolstadt won in both the “Compact SUV” and “Sports Car” categories. Together with an international panel of experts, readers of “Auto Bild” magazine and the “Bild am Sonntag” newspaper selected the best automotive newcomers of the year. The prize, among the most coveted honors in the automotive industry throughout Europe, is being presented tonight at the Axel-Springer-Haus in Berlin.
Stable operating business and extended provisions for the V6 3.0 TDI diesel issue: The Audi Group succeeded in increasing its deliveries and revenue in the first three quarters of the fiscal year, while operating profit is well down on the prior year figure mainly due to special items. The operating return on sales after nine months is 6.9 percent, or 8.9 percent before special items.
Audi is realigning its motorsport strategy. The premium brand will terminate its FIA WEC commitment, including the 24 Hours of Le Mans, at the end of the 2016 season. Instead Audi is taking up a factory-backed commitment in the all-electric Formula E racing series.
“Data drives our production – you innovate from our data” is the motto of the Smart Factory Hackathon, which was held at the Audi Forum Ingolstadt from October 19 to 21. Talented young data-science specialists from the fields of IT, mathematics and engineering developed innovative software solutions for the factory of the future, based on genuine but anonymized data sets from Audi’s production. On Friday afternoon, the winners of the IT competition were awarded their prizes: The “Happy Unicorns” team won first prize with its idea on the subject of container management.
Twelve months after the launch of the “Digital Motorway Test Bed,” Audi is today presenting new technologies for piloted driving and Car-to-X-communication at the German Federal Ministry of Transport. The focus is on online variable message road signs and infrastructure measures. On the A9 between Nuremberg and Munich, the Ingolstadt premium manufacturer is testing solutions aimed at delivering enhanced safety and convenience in piloted driving in real traffic conditions.
Audi secured two of the three DTM titles in the finale at Hockenheim. For the third time, Audi is DTM manufacturers’ champion and for the fourth time, Audi Sport Team Abt Sportsline is teams’ champion. In spite of his fifth victory this season, Audi campaigner Edoardo Mortara in the Castrol EDGE Audi RS 5 DTM missed the drivers’ title by a very narrow four-point margin.
AUDI AG closed the first three quarters with growth despite the difficult market environment: In September, the brand increased its deliveries by 1.7 percent to around 173,850 units compared with the strong prior-year month. Demand especially in Europe (+6.3%) and North America (+4.1%) played its part in the positive sales balance. Within the product portfolio, the compact Audi models in particular were very popular. Combined sales of the Audi A3 and Q3 increased by 16 percent in the month. Since January, the manufacturer delivered around 1,408,800 automobiles across all models to customers, an increase of 4.5 percent.
Audi is further expanding its worldwide production network and thus continuing along its path of global growth. This Friday, the Audi Board of Management opened the company’s first automobile plant on the North American continent. Starting now, the brand with the Four Rings will produce the new generation of the Audi Q5* for the world market in San José Chiapa in Mexico’s federal state of Puebla. The plant has an annual production capacity of approximately 150,000 premium SUVs. By the end of the year, a total of 4,200 jobs will be created locally at Audi México.
Audi presents another successful model: Sales for the second generation of the Audi Q5* begin at the start of 2017. The SUV with the four rings combines the sportiness of an Audi saloon with a multifaceted character and a highly flexible interior. Whether in its connectivity, efficiency or driver assistance systems – the new Audi Q5 once again sets standards in its segment.
Audi is taking the wraps off a glittering array of new products at the motor show in Paris. Sporty, efficient, stylish and with high everyday usability – it has the right offering for every customers. The Ingolstadt carmaker is showing the new Audi Q5* and the new Audi RS 3 Sedan to an international audience for the very first time. Other models in the limelight include the Audi A5* and Audi S5 Sportback*, flanked by an array of other models from the brand with the four rings.
Today AUDI AG, BMW Group, Daimler AG, Ericsson, Huawei, Intel, Nokia and Qualcomm Incorporated, announce the formation of the “5G Automotive Association”. The association will develop, test and promote communications solutions, support standardization and accelerate commercial availability and global market penetration. The goal is to address society’s connected mobility and road safety needs with applications such as connected automated driving, ubiquitous access to services and integration into smart cities and intelligent transportation.
39,500 spectators (throughout the weekend) witnessed a strong performance by the Audi squad in positions one to six on Saturday and a one-two result on Sunday. Following the exclusion of Daniel Juncadella (Mercedes-Benz) and Marco Wittmann (BMW) from the classification, two Audi drivers – Edoardo Mortara and Jamie Green – before the finale at Hockenheim still have chances of clinching the drivers’ title. In the manufacturers’ and teams’ classifications, Audi clearly ranks at the top. Quotes following the DTM’s visit to Hungary.
With the TT S line competition*, Audi brings the sporty character of the TT Coupé* and TT Roadster* even more to the fore. The special model includes an array of striking details for the exterior and interior – from the fixed rear wing to the Audi virtual cockpit with sport screen. The special edition will be available from the end of 2016.
Audi has put a new topcoat paint shop into operation at its plant in Ingolstadt. Board of Management Member for Production Prof. Dr. Hubert Waltl opened the 12,000 square meter building (129,000 sq. ft.) on Tuesday together with Plant Director Albert Mayer and Group Works Council Chairman Peter Mosch. Up to 900 car bodies a day can be painted there on three floors. Thanks to environmentally friendly technology, the modern application equipment will conserve resources. Ergonomically designed workplaces will make the employees’ work easier.
Audi makes its bestselling Q3* even more attractive. New details in the exterior design more sharply differentiate the design and sport trim lines as well as the S line exterior package. The Audi Q3 S line competition augments the lineup with a sporty new special edition. Start of sales is scheduled for fall 2016.
AUDI AG delivered around 132,350 cars to customers in August. As such, global sales exceeded the prior-year month by 2.9 percent. Most recently, the demand for automobiles with the Four Rings developed positively especially in China (+8.8%), the United Kingdom (+13.2%) and Spain (+23.3%). By contrast, weaker conditions of some markets in South America, Eastern Europe and the Middle East were also reflected in Audi’s sales balance. Cumulative global sales increased by 4.9 percent since January to around 1,234,900 cars and are up in all the brand’s core regions: in Europe (+7.4%), Asia-Pacific (+3.8%) and North America (+5.2%).
72,500 spectators experienced a tremendous anniversary weekend of the DTM at the Nürburgring that ended on Sunday in an Audi show, with Edoardo Mortara clinching his third victory this season in the Castrol EDGE Audi RS 5 DTM. The victory in the DTM’s 50th visit to the Nürburgring also marked the 50th triumph of Audi Sport Team Abt Sportsline that brought all four cars into the points on Sunday.
Audi is strengthening the digital footprint of the brand in its largest global market. Audi China and the brand’s joint venture FAW-Volkswagen signed tripartite memorandums of understanding (MOUs) with Alibaba, Baidu, and Tencent respectively. The partners will deepen their cooperation in the areas of data analysis, internet-vehicle platform building and urban intelligent transport.
Seven years after the birth of the A5 Sportback*, the new version now makes its appearance. The five-door coupé blends elegant, emotional design with high functionality and abundant interior comfort. The family-friendly car is perfectly connected and offers the latest infotainment features. Plus, the second generation comes with a completely reengineered suspension, high-performance drives and innovative driver assistance systems. The S5* takes to the road with a new six-cylinder turbo engine developing a mighty 354 hp and 500 Nm (368.8 lb-ft). In a new departure, the A5 Sportback is also available as a bivalent g-tron*, which customers can run on either Audi e-gas, natural gas or gasoline.
Audi leads the pack – including in the tests conducted by “Auto Bild” magazine. The latest issue of the motoring publication lists the top 100 test cars, arranged in ten different categories. Audi is out in front wherever dynamics, driving safety and comfort are the key attributes – with two class wins for the Audi R8 V10 plus, 15 further top placings and a remarkable achievement in the noise emissions (interior acoustics) category.
Audi is going to intensify its future commitment in the world’s first racing series for fully electric race cars. Starting in the 2016/2017 season that opens in Hong Kong on October 9, Audi will increase its involvement in Formula E Team ABT Schaeffler Audi Sport. In addition, it is planned to incorporate Formula E into a factory-backed motorsport program as of the 2017/2018 season.
Following its successful launch in the USA, Audi at home is now also available for the first time in Asia. In Hong Kong, residents of the exclusive “Dragons Range” complex can make flexible use of a fleet of selected Audi models. The automobiles are located on-site and can be booked by smartphone, complemented by all-encompassing service through a concierge desk. The mobility program will also be introduced into other high-class real estate projects in this Asian megacity in the future. With the service, Audi is offering new ways to experience the brand with the four rings in one of the world’s most demanding automotive markets.
For the second time, readers of Computer Bild magazine have honored Audi connect as the best connectivity package in the automobile industry. In the prestigious “Golden Computer” competition, their votes put Audi connect in first place in the “connected car” category.
40 years ago, Audi presented the first five-cylinder gasoline engine in the second-generation Audi 100. Enhancements and new developments followed, with turbocharging, emissions control and four-valve technology, rally engines and five-cylinder diesel units. Today, the 2.5 TFSI in the Audi RS 3 Sportback* and in the Audi TT RS* carries on the great tradition of five-cylinder powerplants.
Dr. Thomas M. Müller will be the new Head of Electrics/Electronics of AUDI AG. The 45 year old is considered a proven expert on the topics of connected car and electronic systems. He succeeds Ricky Hudi, who is leaving the company at his own request and by mutual understanding after 19 successful years. Hudi will found and lead his own technology and consulting firm. Among others, Hudi will provide consulting for the location platform company HERE, in which Audi, BMW and Daimler have become investors.
Audi is expanding its activities in China. Together with Volkswagen Automatic Transmission Tianjin (VWATJ), the premium brand is inaugurating a new transmission plant this Monday. The plant, in the northern China harbor city of Tianjin, will supply highly efficient 7-speed S tronic transmissions for the new Audi A4 L and other locally produced models.
Audi is upping the ante at the market launch of its new compact SUV with a particularly sporty model. The Audi Q2 Edition #1 features an exclusive quantum gray paint finish, black and Manhattan gray exterior details, 19-inch wheels and a long list of standard equipment. Customers can place their orders beginning in early September.
AUDI AG has started the second half of the year with sales growth: In July, the company sold 149,400 units, up 2.3 percent year-on-year. The brand increased sales in all three core regions – in North America by 5.9 percent, in Asia-Pacific by 4.4 percent and in Europe by 1.5 percent. The new Audi A4 was the bestselling model worldwide with around 30,450 units and growth of 14.9 percent. Since January, the carmaker has delivered around 1,102,650 cars to customers from its entire portfolio, an increase of 5.2 percent.
In the mobility of the future, the recuperation of energy plays an increasingly important role, including in a car’s suspension. Audi is working on a prototype called “eROT,” in which electromechanical rotary dampers replace the hydraulic dampers used today for an even more comfortable ride.
This Thursday, the one-millionth Audi Q5 drove off the production line at Audi’s main plant in Ingolstadt. The jubilee car, an SQ5 in Sepang Blue, will be delivered to a family in Germany. The international success of the Audi Q5 began in 2008, when Audi launched this model in the segment of mid-range SUVs – the second Q-model from the brand with the Four Rings after the Audi Q7. Since then, the Audi Q5 has developed into a favorite with the customers and is to be seen on the roads of more than 100 countries. Because Audi produces this top-seller also in China and India for the respective local markets, worldwide deliveries sum up to nearly 1.6 million vehicles.
Worldwide growth in car deliveries and robust key financials: Since the beginning of the year, the Audi Group has delivered more than 950,000 automobiles of the Audi brand and increased its revenue to €30.1 billion. Operating profit amounts to approximately €2.7 billion before special items, representing an operating return on sales of 8.8 percent. Earnings were reduced by special items totaling €265 million.
The Audi Q7 3.0 TDI quattro* has won the overall winner title for 2016 from the trade magazine “AUTO TEST”. Along with the sporty SUV, the Audi A6 Avant 2.0 TDI ultra* drove in a win in the upper midsize category as the best value for money.
Neckarsulm is delighted: The Audi Sport customer racing team has completed the 200th Audi R8 LMS. Since 2009, the brand with the four rings has been involved in international GT3 racing with a race car for customers and developed a sales and service network around the globe, numerous supporting services and technology offerings.
Following the disappointment on Saturday, Audi impressively came back in the second of the two DTM races at Zandvoort (Netherlands). Jamie Green (Audi Sport Team Rosberg) celebrated a commanding victory on Sunday. Edoardo Mortara (Audi Sport Team Abt Sportsline) completed Audi’s triumph with a third place.
The new Audi Q2* celebrated its public debut this spring, followed in early June by the Audi A5 and the S5 Coupé*. Orders are now being accepted for all three models. The trio will hit the streets in fall.
Success in the Automotive Brand Contest: The German Design Council has honored Audi Communications for the high quality and innovation of its rendering of technical processes and complex technologies. The premium brand was named “Winner” of the Corporate Publishing category of the celebrated design competition for its overall concept of technical animations, illustrations and the Audi Technology Portal.
The Audi Q2* is a winner in the Automotive Brand Contest: The compact SUV captured “Best of the Best” honors in the Exterior Premium Brand category. The award ceremony will be held in Paris on September 29, 2016.
Positive sales result for the Four Rings for the half year: With around 953,200 units delivered, AUDI AG increased its sales since January by 5.6 percent, growing in all regions. The brand recorded strong growth especially in Europe. Sales in that region increased by 8.4 percent since the beginning of the year, topping 450,000 cars for the first time. Worldwide, especially the new models Audi A4 (+12.3%) and Audi Q7 full size SUV (+73,6%) pushed the sales performance. Deliveries across all models increased by 7.4 percent in June to around 169,000 units with Audi surpassing its performance from the same month last year in all top ten sales markets.
On its way to becoming a digital car company, Audi is making its production sites fit for the digital future. In recognition of this, the company received the “Digital Economy Award” from Initiative Deutschland Digital (IDD) in Bonn this Tuesday. The brand with the Four Rings took first place in the category Company 4.0.
A new car for the main plant of AUDI AG in Ingolstadt: The Audi Q2 has now entered series production there. With this compact SUV “made in Ingolstadt,” the brand with the Four Rings has entered a completely new segment while showing its commitment to its main site on the River Danube. Innovations such as a fully automatic module store in the assembly process help to master increasing production complexity.
Audi is bringing its digital showroom concept to another major metropolis: the sixth Audi City worldwide opens today in Moscow. In the immediate vicinity of Red Square, inside the bustling Nikol’skaya Plaza shopping mall, visitors to the 600 square meter (6,458 sq ft) space are treated to a virtual experience of the complete product portfolio from the four rings.
Audi has another DTM winner: youngster Nico Müller (24) won a turbulent DTM race at the Norisring on Sunday, causing Audi to triumph twice within the space of 24 hours in its “home round” in Nuremberg.
AUDI AG sold around 164,150 cars to customers in May, representing a global increase of 6.7 percent year on year. With their new model generations, growth for the A4 Sedan and the A4 Avant reached 16.2 percent. The new Q7 full size SUV also continued its successful start, up 79.6 percent in May. For the entire model lineup, Audi sales increased in all of the brand’s three key regions – by 9.7 percent in Europe, by 5.7 percent in Asia Pacific and by 3.8 percent in North America. Worldwide deliveries since January rose to around 784,250, up 5.3 percent compared with the same period in 2015.
Audi revolutionized its mid-size class in 2007 with the A5. The Ingolstadt-based carmaker created a work of art that took fans around the world by storm. Nine years later marks the launch of the second generation – with a new, honed look and high tech everywhere. The new generation of the A5 Coupé* is athletic, sporty and elegant. Its design goes hand in hand with sophisticated aerodynamics. Under the skin the A5 impresses with an all-new chassis, powerful engines, and innovative infotainment features and driver assistance systems.
The Audi Group has reported a successful first quarter of 2016 despite challenging conditions. In the first three months of this year, it generated revenue of €14,511 million. Operating profit for the period amounts to €1,202 million and includes negative special items totaling €100 million. The operating return on sales of 8.3 percent is within the strategic target corridor of eight to ten percent despite the special items.
Audi is now equipping its new models that use the second-generation modular infotainment platform with Audi connect SIM. The advantage of factory-installed SIM card: Customers can immediately use the wide range of Audi connect services with the accompanying data flat rate for up to three years – even outside Germany.
Audi continues to push the digital empowerment of its sales activities: the world's fourth location of the brand’s digital showroom – Audi City Istanbul – goes online today on the Bosporus. Cyber stores in more major cities will follow this year. In addition, digital technologies from the Audi City concept will be introduced in around 200 traditional dealerships by the end of 2016.
The new Audi SQ7 TDI* has won the “Autocar Innovation Award 2016” hosted by the British motoring magazine Autocar. This award recognizes its outstanding technical solutions. The expert jury announced the winners yesterday evening in Silverstone, England.
The Audi Group has today published its Corporate Responsibility Interim Report 2015. In it, the company reports on key figures, activities and challenges in the area of sustainability, but also on the consequences of the diesel emissions issue. The focus this year is on climate protection, digitization and the modern world of work. Under the motto “Audi & Co.,” experts from the automobile manufacturer discuss topics of the future with opinion leaders from the fields of research and economics.
In 2016, the Audi Group aims once again to increase the number of cars delivered, maintain its high level of profitability and continue investing large amounts in the future. At the 127th Annual General Meeting this Thursday in Ingolstadt, the Board of Management of AUDI AG explained to the shareholders the financial statements for the year 2015, current developments and the goals for this year. In addition, Rupert Stadler, Chairman of the Board of Management of AUDI AG, provided an outlook on the coming decade for the premium brand.
AUDI AG has started the second quarter with further growth. In April, worldwide deliveries climbed by 7.5 percent year on year to around 164,350 automobiles. The four ring’s two largest markets China (+9.4%) and Germany (+12.4%) reported substantial growth rates. Globally, cumulative sales since January were up 4.9 percent on the corresponding period of 2015 at around 620,100 units. This was the first time ever in the Company’s history that over 600,000 customers had chosen an Audi in the opening four month period.
One year ago the Audi R8 LMS won the 24 Hours Nürburgring on its debut. The GT3 car’s victory marked the start of a successful year of motor racing for Audi Sport. The brand now celebrates the R8 LMS with the “selection 24h” special edition, a homage to its tally of 323 wins in national and international race assignments since 2009.
Edoardo Mortara is the first winner of the 2016 DTM season. The Italian from Audi Sport Team Abt Sportsline kept his cool in the heated battle of the DTM season opener and gave Audi Sport its sixth DTM triumph in succession at the Hockenheimring.
Audi has won the unusually tough second round of the FIA World Endurance Championship (WEC) at Spa-Francorchamps. In temperatures above 25 degrees centigrade, in the end only two of the six hybrid sports cars from all manufacturers that had started finished at the front of the field in Belgium. Victory with a two-lap advantage was celebrated by Lucas di Grassi/Loïc Duval/Oliver Jarvis (BR/F/GB) following an impeccable race in their Audi R18.
Audi claims three wins at the Automotive Innovation Award. The award is presented by the research institute Center of Automotive Management (CAM) and PricewaterhouseCoopers AG (PwC). Audi wins the “Most Innovative Premium Brand” main prize. The brand with the four rings also receives awards for its innovations in the categories “Connected Car” and “Vehicle Concepts/Body”.
Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.
Making visions into “Vorsprung” – the development engineers of tomorrow would prefer to do that at Audi. In the latest study by trendence, a research institute, the brand with the Four Rings was ranked in first place for the ninth time in succession by engineering students. Audi also gained a top ranking once again from students of business management, taking second place. As an innovative company, Audi wants to strengthen its workforce with 1,200 more employees in its most important areas for the future. Digitization is increasingly creating new jobs.
Three new production models and a clever concept car – Audi is underscoring its role as the market leader in premium cars at Auto China 2016. Audi is presenting the TT RS Coupé* and the TT RS Roadster* to the public for the first time at the auto show, which runs from April 25 to May 4 in Beijing. Also making their debut are the new Audi A4 L and the Audi connected mobility concept car.
Audi is making its full-size A6 and A7 Sportback* car lines even more exclusive. The exterior of the Sedan and Avant is set to become a touch sharper, with all models featuring interior enhancements and new equipment. There is a new, comprehensive equipment package for the A6 allroad quattro*. The updated full-size family is available to order worldwide soon. Deliveries will take place in the summer.
Audi scoops two prizes in the “All-wheel Drive Car of 2016” reader survey from car magazine Auto Bild Allrad. The Audi A4 allroad quattro is the winner in the “All-wheel Crossover” category, the Audi A6* won the “All-wheel Car Over 40,000 Euros.” The award ceremony was held Thursday evening in Stuttgart.
Double record for the brand with the four rings: Audi concluded the best first quarter in the company’s history along with the most successful sales month. In March, Audi increased global sales by 4.6 percent to a monthly high of around 186,100. That brings cumulative deliveries since January to around 455,750 cars, 4 percent more than in the same quarter last year. Growth during the first three months was mainly driven by strong demand in Europe and America. Audi has also seen increases in China since the beginning of the year.
The successful model from Audi is now even more attractive: The Audi A3* approaches the starting line with new driver assistance systems and engines as well as newly designed headlights and taillights. Also new on board is the innovative operating and display concept, Audi virtual cockpit. The new A3 is available in a three-door version and as a Sportback,
a sedan and a Cabriolet. The sporty Audi S3* version comes with numerous innovations and has even further enhanced its dynamic potential. The A3 series offers the most versatile line of drive systems in the compact segment with the Audi A3 Sportback e-tron* and the Audi A3 Sportback g-tron*.
This year’s prize for the best autonomous driving model car goes to Nuremberg. In the second edition of the Audi Autonomous Driving Cup, students at Friedrich-Alexander-University Erlangen-Nuremberg and the technical college Nuremberg Georg Simon Ohm outscored teams from seven other colleges in a thrilling competition. The winners were happy to win prize money in the amount of 10,000 euros.
Audi has taken first place in the most categories in Auto Bild magazine’s reader survey. The magazine asked a total of 60,250 readers to rate the quality, service, value for money and image of 39 different car brands. Votes were tallied in a total of 13 car classes.
397 kW (540 hp), from 0 to 100 km/h (62.1 mph) in 3.6 seconds, top speed 318 km/h (197.6 mph) – the new Audi R8 Spyder* with V10 naturally aspirated engine merges impressive performance with the allure of open-top driving. Its striking design and high-end technologies demonstrate the concentrated expertise of the premium brand. Audi is unveiling its new open high-performance sports car at the New York International Auto Show 2016.
For the FIA World Endurance Championship (WEC) and the Le Mans 24 Hours, Audi is emphasizing focal areas in the 2016 season: The Audi R18 that has been redesigned from scratch has almost nothing in common anymore with its predecessor. It features a more radical aerodynamics concept, including a new safety cell, its hybrid drive system is battery-operated for the first time, the V6 TDI engine has been revised, and new system solutions have been added. As a result, Audi’s LMP1 sports car is a vehicle that is more powerful and – once more – clearly more efficient than its predecessor. While the new R18 is Audi’s strongest race car to date, it consumes less fuel than any of the generations before it.
The new Audi A4 allroad quattro* is the perfect companion for all situations. With 34 mm (1.3 in) more ground clearance compared with the A4 Avant*, powerful engines and quattro drive as standard, it also has no trouble driving on terrain where the paved road ends. Customers in Europe can order the new versatile mid-size car now.
Audi Toolmaking is racing into the future. The company’s tooling specialists have now passed an important milestone. They have developed a new, highly efficient generation of tools that is up to 20 percent lighter and ten percent more stable than the previous generation. This has been made possible by lightweight and composite construction methods that are used in car body construction. The new tools are already being used in the press shop in Ingolstadt.
On a quest to create the piloted model car: The Audi Autonomous Driving Cup will be held for the second time from March 22 to 24, 2016. Eight university teams will take part in the competition at the Audi museum mobile in Ingolstadt. The miniature-format, automated-drive Audi Q5 models will face a challenging circuit, with prize money of EUR 10,000 awaiting the winners.
AUDI AG has extended its successful start to the year in February: worldwide deliveries increased by 3.3 percent year on year to around 126,500 cars. The company once again achieved high growth in Europe: up 8.1 percent to around 65,150 units. Here the new Audi A4 is already in dealerships. Global sales of the mid size model increased by 5.3 percent to around 22,650 units in February. Across the entire portfolio of the four rings, sales since the start of the year total around 269,650 cars, an increase of 3.6 percent compared with 2015.
With 320 kW (435 hp) and 900 Nm (663.8 lb ft) of torque, the new Audi SQ7 TDI* is the most powerful diesel SUV on the market. It also leads the competition in numerous other technical fields. Its redesigned 4.0 TDI engine features a world first: An electric powered compressor gives the SQ7 TDI outstanding off-the-line performance. Yet it consumes on average 7.2 liters of fuel per 100 kilometers (32.7 US mpg).
The Audi Group plans to launch more than 20 new or revised models and to continue its growth in 2016. Despite major challenges, the Ingolstadt based company performed successfully last year and set a new record for unit sales: Worldwide deliveries increased compared with 2014 by 3.6 percent to 1,803,246 automobiles. As a result of the strong demand, the company achieved a new record also for revenue, posting a figure of €58.4 billion. Operating profit amounted to €4.8 billion and operating profit before special items of €5.1 billion was at the high level of the previous year. Before the worldwide rollout of important models like the new Audi A4, the operating return on sales amounted to 8.3 percent despite the challenging conditions, and was thus within the strategic target corridor of eight to ten percent; before special items it was 8.8 percent.
Audi strengthens its presence in the booming SUV segment. At the Geneva Motor Show, the brand is unveiling the compact Audi Q2* – an urban car for everyday driving and leisure with a progressive design and youthful charm. It is flanked by two new top models at its world debut – the Audi S4 Avant* and the Audi RS Q3 performance*.
Customers in Europe can order the Audi Q7 e-tron 3.0 TDI quattro* from the beginning of March. Deliveries of the new model will commence in summer 2016. In purely electric mode, the plug-in hybrid SUV achieves a range of up to 56 kilometers (34.8 mi) in the New European Driving Cycle (NEDC), making local journeys emission-free.
The highly influential magazine Consumer Reports has ranked Audi the “best car brand” in 2016. Rupert Stadler, Chairman of the Board of Management of AUDI AG: “We are extremely happy about the good news. The ranking confirms the substance of our products and the success of our growth strategy in the USA.”
As of March 15, 2016, Stephan Winkelmann (51) will be the new CEO of quattro GmbH, a 100 percent subsidiary of AUDI AG, which produces and distributes the high performance R and RS models. Winkelmann was President and CEO of Automobili Lamborghini S.p.A. since January 1, 2005. Heinz Hollerweger (62), the current Head of quattro GmbH, is to retire after almost 40 years of successful work for Audi.
Further information about the official fuel consumption figures and official, specific CO2 emissions of new passenger cars can be found in the “Guide to fuel consumption, CO2 emissions and electricity consumption of new cars,” which is available free of charge from all sales outlets and from DAT (Deutsche Automobil Treuhand GmbH), Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (http://www.dat.de).