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Recent Press Releases

  • 07/21/17
    Company

    For the future of the diesel engine: Audi starts free retrofit program for up to 850,000 cars

    Audi is offering its customers in Europe and other markets* a retrofit program for cars with EU5 and EU6 diesel engines. A total of up to 850,000 cars worldwide with six-cylinder and eight-cylinder diesel engines (V6/V8 TDI, EU5/EU6) will get new software. This will further improve their emissions in real driving conditions beyond the current legal requirements. The action will take place in close consultation with Germany’s Federal Motor Transport Authority (KBA). In this way, Audi intends to reduce overall emissions, especially in urban areas. The service also applies to the Porsche and Volkswagen models that are fitted with the same types of engines and will be carried out free of charge for all customers.
  • 07/17/17
    Culture and Trends

    Audi is researching the use of time in the robot car

    What is a premium experience like in a self-driving car? Audi is researching this in collaboration with the Fraunhofer Institute for Industrial Engineering IAO. In the futuristic driving simulator, the experts on human-machine interaction investigated, for example, how the car interior can become a perfect workplace. The findings help the car maker to provide every user with a personally optimized automobile interior in the future. This research cooperation is part of the Audi project “25th Hour.”
  • 07/11/17
    Models

    The new Audi A8: future of the luxury class

    Today is where the future begins in the luxury class: The new Audi A8 makes its world debut at the Audi Summit in Barcelona. In its fourth generation, the flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.
  • 07/11/17
    Company

    First Audi Summit in Barcelona: world premieres underscore the Four Ring’s Vorsprung

    At the first Audi Summit this Tuesday, the premium brand is presenting innovations along its path to becoming the premium digital car company. Barcelona is the venue for an exclusive brand event at which 2,000 guests from all over the world will experience the premiere of the new Audi A8 and other technological milestones from the brand with the Four Rings. The brand’s exhibition showcases new concepts for individual mobility in the digital age, with topics of the future such as sustainable manufacturing, lightweight construction, connectivity, piloted driving and digital services.
  • 07/07/17
    Company

    AUDI AG: June sales up in China, USA and Western Europe

    AUDI AG increased sales in June in all its three largest sales markets. In China (+1.7%), the company returned to growth. In the tightening U.S. market, the Four Rings saw business continue to grow substantially, up 5.3 percent. Sales also increased year-on-year in Western Europe (+2.6%). Audi delivered around 170,650 automobiles to customers worldwide in the past month, thus exceeding the high level of June 2016 (+1.0%). Cumulative sales since January total around 908,950 units. The impact in the first few months of the year of extraordinary effects associated with the strategic alignment of Audi’s China business meant sales by midyear were down 4.7 percent on the 2016 figure.

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