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Audi Tradition unveils record-breaking car in Italy: Auto Union Lucca joins the Silver Arrow family
This car makes a statement: the Auto Union Lucca is emblematic of the technical innovation of the four rings in the 1930s. Audi Tradition has recreated the spectacular record-breaking car and will unveil it for the first time in early May in – aptly – the Italian city of Lucca. On February 15, 1935, the car set a widely acclaimed flying-start mile record on a straight section of the autostrada near Lucca, achieving a calculated average speed of 320.267 km/h and a measured top speed of 326.975 km/h. The Rennlimousine, a period term meaning “racing sedan”, was completed in the spring of 2026 and will join the legendary Silver Arrows in AUDI AG’s historic vehicle collection.
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Audi Group strengthens international leadership team
With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred Schulze, currently plant manager of the Neckarsulm plant, will take over Soneira’s previous position as CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, will become plant manager at the Audi Neckarsulm plant going forward.
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AUDI E7X: China-exclusive sister brand unveils its first SUV
Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds.
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Audi strengthens production network: integrated production and new fully electric model in Ingolstadt
The brand with the four rings continues to enhance its production network. Production of the Audi Q3 will begin at the main plant in Ingolstadt in mid-2026 in collaboration with Audi Hungaria in Győr, Hungary. Preparations for the start of production of the fully electric Audi A2 e-tron in Ingolstadt are well underway. Through a high degree of flexibility, the expansion of electric mobility, and tight-knit international collaboration, Audi is positioning its sites to be future-ready and competitive.
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A moment of reflection: Audi at Milan Design Week 2026
At Milan Design Week 2026, Audi is introducing a moment of calm that shapes public dialogue: the installation “Origin”, created in collaboration with Zaha Hadid Architects. The art installation is also an interpretation of the new Audi design philosophy – clarity, technicality, intelligence, and emotion – turned into an architectural experience that invites visitors to reflect and reconnect.