With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred Schulze, currently plant manager of the Neckarsulm plant, will take over Soneira’s previous position as CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, will become plant manager at the Audi Neckarsulm plant going forward.
Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds.
The brand with the four rings continues to enhance its production network. Production of the Audi Q3 will begin at the main plant in Ingolstadt in mid-2026 in collaboration with Audi Hungaria in Győr, Hungary. Preparations for the start of production of the fully electric Audi A2 e-tron in Ingolstadt are well underway. Through a high degree of flexibility, the expansion of electric mobility, and tight-knit international collaboration, Audi is positioning its sites to be future-ready and competitive.
Building on their long-standing partnership, Audi and SAIC have signed a strategic cooperation agreement to deepen collaboration. The agreement focuses on the full value chain for AUDI’s future models, encompassing R&D, with a dedicated AUDI Innovation & Technology Center to be established in Shanghai.
The renowned US Insurance Institute for Highway Safety (IIHS) has awarded six Audi models its highest safety rating. The Audi A5, Q5 SUV, Q5 Sportback, A6 Sportback e-tron, Q6 SUV e-tron, and Q6 Sportback e-tron have earned the IIHS TOP SAFETY PICK+ award, putting Audi ahead of all other premium brands.
Audi Group strengthens international leadership team
With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred Schulze, currently plant manager of the Neckarsulm plant, will take over Soneira’s previous position as CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, will become plant manager at the Audi Neckarsulm plant going forward.
AUDI E7X: China-exclusive sister brand unveils its first SUV
Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds.
Audi strengthens production network: integrated production and new fully electric model in Ingolstadt
The brand with the four rings continues to enhance its production network. Production of the Audi Q3 will begin at the main plant in Ingolstadt in mid-2026 in collaboration with Audi Hungaria in Győr, Hungary. Preparations for the start of production of the fully electric Audi A2 e-tron in Ingolstadt are well underway. Through a high degree of flexibility, the expansion of electric mobility, and tight-knit international collaboration, Audi is positioning its sites to be future-ready and competitive.
Vorsprung in China: Audi and SAIC deepen their partnership for future generation of AUDI models
Building on their long-standing partnership, Audi and SAIC have signed a strategic cooperation agreement to deepen collaboration. The agreement focuses on the full value chain for AUDI’s future models, encompassing R&D, with a dedicated AUDI Innovation & Technology Center to be established in Shanghai.
The renowned US Insurance Institute for Highway Safety (IIHS) has awarded six Audi models its highest safety rating. The Audi A5, Q5 SUV, Q5 Sportback, A6 Sportback e-tron, Q6 SUV e-tron, and Q6 Sportback e-tron have earned the IIHS TOP SAFETY PICK+ award, putting Audi ahead of all other premium brands.