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AUDI AG Ingolstadt

Audi is accelerating its transformation: starting in 2026, the company will only launch new models with electric drive systems on the global market. The production of internal combustion engines will be gradually phased out until 2033. Audi will offer electric vehicle customers an unparalleled onboard experience with its own ecosystem. Clear decisions as the result of an intensive strategy process: Audi’s “Vorsprung 2030” strategy focuses on profitable growth and differentiation. In addition, the company has resolved to become the industry leader in sustainability, social responsibility, and technology.

Press Releases

  • 09/10/21

    Audi discusses social aspect of autonomous driving with experts at the IAA

    The steering wheel retracts as if by magic, the driver’s seat slides into a comfortable position, and the car keeps on driving by itself. With its fully electric show car, the Audi grandsphere concept, the premium carmaker is showing at the IAA how the interior of the vehicle will change in the future as the driver becomes a passenger when driving functions become increasingly automated. In addition to the technological outlook, Audi’s activities at the IAA focused on the social aspect of automated driving with a panel discussion at the “House of Progress” brand pavilion in Munich.
  • 09/02/21

    “Vorsprung 2030”: CEO Markus Duesmann on Audi’s sustainable premium mobility transformation (key statements)

    The name says it all when it comes to the Audi Media Days in the run-up to the IAA MOBILITY 2021 in Munich: Audi is “#FutureReady”. The company is resolutely transforming itself into a provider of sustainable premium mobility. Indeed, the last day of the event saw Markus Duesmann, CEO and Board of Management Member for Product Lines at AUDI AG, outline the company’s vision for the future and give his forecast for the future of mobility.
  • 08/31/21

    Interview with Sabine Maaßen: “Strategic roadmap offers guidance during the biggest transformation in our history”

    How is Audi organizing the transformation for its employees? With clear objectives, new structures, and open communication, supported by the common Audi spirit. In this interview, Sabine Maaßen, Member of the Board of Management for Human Resources, and Stefan Kühl, organizational sociologist, provide further details.

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