Strategic topics

Audi stands for ”Vorsprung durch Technik”. To meet the challenges of sustainable mobility, the brand with the four rings is focusing on these strategic topics: outstanding products and technologies, a values-based corporate culture, responsible supply chains, and digital production. Learn more about how Audi is shaping the transformation of the company and premium mobility.

MediaInfos

Audi Nuvolari - Titanium, static studio shot, exterior, frontal view top-down perspective

06/04/2026

Company

Nuvolari supercar: Audi accelerates technological renewal

The new Audi RS 5: cross-site engine development - From left: Audi RS 5 Sedan in Progressive Red, Audi RS 5 Avant in Bedford Green, outdoor static shot, exterior, rear three-quarter and front three-quarter view.

05/29/2026

Company

The new Audi RS 5: cross-site engine development

Warning: scam in the used-car trade - Audi warns of fraud in the used-car trade. Audi is supporting the investigating authorities.

05/04/2026

Strategic topics

Warning: scam in the used-car trade

Audi remains on track for transformation - On track: Audi is paving the way for the next phase of its transformation.

03/24/2026

Strategic topics

Audi remains on track for transformation

More convenient, faster, contactless: Audi integrates new apps for parking, charging, and fueling - The central MMI display of an Audi shows the integration of various apps such as EasyPark and ryd. A finger taps on the icon for the respective apps.

02/11/2026

Technology

More convenient, faster, contactless: Audi integrates new apps for parking, charging, and fueling

Procurement and Supply chain - Procurement and Supply chain

Procurement and Supply chain

Working at Audi - Illustration for working at Audi

Working at Audi

Production Audi Q6 e-tron at the Ingolstadt site - The degree of automation in the body shop is 87 percent.

e-tronquattro22

Production and Logistics

Digitalization and forward-looking technology at Audi - Digitalization and forward-looking technology at Audi

Digitalization

Sales and Marketing - Illustration for Sales and Marketing

Sales and Marketing

Images

Audi agreement for the future - Outline for a realignment of the German Audi sites

Management and works council enter agreement for the future - Audi management and the works council are laying a milestone that will strengthen the competitiveness and future viability of the German sites long-term in the shape of an agreement for the...

Infographic - Audi agreement for the future - Audi agreement for the future - Outline for a realignment of the German Audi sites

Marco Schubert - Member of the Board of Management of AUDI AG for Sales and Marketing

Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT - Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT.

e-tronquattro22

Sketch - Audi A5 - On July 16, 2024, the four rings unveil the new Audi A5.

Audi Hungaria expands its solar park by 160,000 square meters - Gábor Berényi, owner and Managing Director of Smart Solar Kft. (left), and Michael Breme, Chairman of the Board of Management of Audi Hungaria

Audi at Auto China 2024 - At Auto China Audi showcases its strategy and all-electric portfolio for the world’s largest automotive market: Audi CEO Gernot Döllner

As of: 08/09/2023

Videos

Statement from Gernot Döllner on the Audi Concept C – Footage

Auto Shanghai 2025 – Press conference – Highlightfilm

Statements on the agreement for the future – Footage

Electromobility @Audi 2025 – Footage

Audi A6 Avant Production at Neckarsulm Site – Footage

Audi FAW NEV Co. Factory Changchun – Footage

As of: 08/09/2023