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More prestigious, more commanding and more athletic: With a sharpened design and innovative technologies, Audi is bringing out even more of the progressive character of the A8 luxury sedan with driving appeal. At the top of the established technology portfolio in the A8 are the new high-end headlights and taillights. New features include lane and orientation lights for highways. The upgraded A8 has the digital OLED (organic light emitting diode) taillights on-board as standard. See how the redesigned and precisely orchestrated design elements in the front, side and rear of the car sharpen the profile of the brand's top model. Available for this are the chrome exterior package and the new S-line exterior package, which is now available for the A8 for the first time. Here you can find all information about the A8.

New number one and number two functions in the Digital Matrix LED: the orientation light on country roads and the lane light with direction indicator lights We’ve all been there: it’s dark and there is a lot happening on the highway at night. The lane light with the orientation light is extremely helpful in a situation like that. It illuminates the car’s own lane, helping the driver focus on driving events. The integrated position marking from the orientation light – darkened arrows in a kind of “carpet of light” known as the lane light – predictively indicates the Audi vehicle’s position between the lane markers, encouraging safe driving in the center of the lane. With its focus on the car’s own lane markers, the lane light with the orientation light on the highway helps, for example, in narrow lanes around construction sites: the illumination is deliberately restricted to the car’s lane and not the lanes of the construction site in order to optimally center the driver’s focus on the road. Now that the headlight has been digitized, this orientation light is also available independently of the lane light on country roads, which is a new feature. That is the first new function that is made possible in additional driving situations due to digital light technology. Back to the highway: during lane changes, the lane light brightly illuminates both lane markers, while the orientation light indicates the car’s exact position in the lane to give the driver the most support. That is where the second new function comes into play: the direction indicator lights in the lane light. With the blinkers activated, the Digital Matrix LED headlights create a dynamic blinking area on the appropriate side of the lane light. That way, the lane light reiterates and intensifies the signal from the direction indicator lights on the road in front. This means that additional, clear information about the upcoming lane change goes out to traffic in the immediate vicinity.

World premiere: The active digital light signature sets headlights and rear lights in motion in an unprecedented way For the first time, customers can select digital light signatures for the headlights and rear lights via the MMI and the myAudi app Package with digital light signatures available on demand This innovation will permanently change automotive light design and car-to-X communication: With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light. The active digital light signature is another world first making its debut in the Audi Q6 e-tron. It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures for this new evolution of digital daytime running lights in the Matrix LED headlights and the new generation of digital OLED rear lights. In addition, customers may book digital light signatures on demand. The Q6 e-tron not only marks a new chapter in electromobility at Audi; lighting technology is an important part of Audi’s DNA. With the world’s first active digital light signature, the Audi Q6 e-tron ushers in a new era characterized by distinctive design and aesthetics unique to Audi. The second-generation of digital OLED technology shapes the look of new Audi models and increases their range of functions many times over. This, in turn, improves road safety, as impressively demonstrated by the communication light in the digital OLED rear lights.

are three-dimensional sculptures with dynamic character and a modern aesthetic. The V-shaped headlights of the e-tron GT quattro come in three versions: LED, Matrix LED, and laser light as an additional high beam. An expressively designed X-shaped bezel secures the Audi laser light – the additional high beam is available as an option in the e-tron GT quattro and the RS e-tron GT series. The lower area of the headlight consists of detached elements with edges illuminated in blue. The central wings of the daytime running light signature form the upper part of the X. The daytime running light signature also functions as a turn signal and consists of a series of sharply drawn angles that create a sporty look.

Large all-electric premium SUV combines excellent comfort and versatility with dynamic performance Audi CEO Gernot Döllner: “The AUDI E7X extends the vision of our newly established brand to the important SUV segment. We look confidently to the future with more tailor-made models to come in the next few years.” Fermín Soneira, CEO of the Audi and SAIC Cooperation Project: “The E7X balances Audi heritage with the future. Totally new yet unmistakably AUDI with progressive design, superior driving dynamics, and the latest digital innovations.” AI-powered intelligence, multimedia rear-seat entertainment, and zero- gravity seats take in-cabin experience to the next level Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds. “With the E5 Sportback, which has been honored as China Car of the Year 2026, we opened a new chapter for Audi in China’s electric age. The AUDI E7X now extends that pioneering vision to the important SUV segment,” says Gernot Döllner, Chairman of the Board of Management of AUDI AG. “With a clear product development roadmap that is seamlessly integrated with the Chinese innovation ecosystem, we look confidently to the future with more tailor-made models to come in the next few years.”

With intelligent driver assistance systems, lighting technology from the full-size class, and a striking design, the Q3 brings premium standards to the road. A journey through the breathtaking beauty of Scotland reveals just how much character it truly holds. Scotland, Glasgow. Where the River Kelvin flows into the mighty Clyde, stands the Riverside Museum – an architectural masterpiece that combines movement and history. This is the spot where our road trip begins with a special companion: the new Audi Q3. Its design? Expressive, dynamic, and emotional, with an exciting interplay of sweeping curves and precise lines. From the Riverside Museum, we start our drive into the Scottish Highlands. But first we have to navigate the quirks of a big city that has not always adapted to the demands of modern traffic. In the process, we get to know the new Audi Q3 in all its facets – and how it can support us while driving. Digital companion for every day We get settled into the sporty, elegant seats and immerse ourselves in Glasgow’s urban flair. After just a few minutes, it becomes clear that the new Audi Q3 is much more than a means of transportation – it is a digital companion for everyday life. During a stop in the historic city center, whose roots date back to the 6th century, the park assist plus shows what it can do. It maneuvers the vehicle into even the tightest of spaces with impressive precision. Supported by several ultrasonic sensors and high-resolution cameras, the system recognizes its surroundings in real time and provides clear visual and acoustic feedback – a real advantage when parking in the narrow streets of Scotland’s largest city. Back on the road, the traffic sign recognition system helps the driver keep an overview of things. For example, speed limits and construction zones are reliably detected and projected directly onto the head-up display – this is particularly helpful for those unfamiliar with the area while driving in dense city traffic.

Audi presents a dedicated variant from the Q6 e-tron family for its largest market, China, at Auto China in Beijing Audi CEO Gernot Döllner: "With the Q6L e-tron, we are bringing a tailor-made offering for our customers in China" The Q6L e-tron is the first PPE model to be built in the new factory in Changchun The Audi Q6 e-tron series are the first production models on the Premium Platform Electric (PPE), marking the next step in the company's transformation into a provider of premium electric mobility. At the Beijing Auto Show 2024, the brand with the four rings is presenting a tailored variant for the Chinese market - the Audi Q6L e-tron. The electrically powered car will be shown as an exterior model at the spring motor show in the Chinese capital; the series version will then make its public debut in the fourth quarter of 2024. Like other PPE models for the Chinese market, the Audi Q6L e-tron will be locally produced in a new factory in Changchun. The first deliveries to customers will take place in 2025. The Audi Q6L e-tron is defined by impressive driving and charging performance, excellent efficiency, and an even greater range than the global model. The wheelbase, longer by 105 millimeters, also allows the installation of a larger battery. With it, CLTC ranges of more than 700 kilometers will be possible. The letter “L” in the name signals the long wheelbase, which is also becoming the hallmark of outstanding long-distance capability. Audi has been building “L” models with an extended wheelbase for the Chinese market for decades. The A6L and A4L are the best-known large-volume versions, alongside the Q5L, A8L, and A8L Horch. Now, Audi is adding the L model to the Q6 e-tron family - providing even more space, comfort, and everyday usability. Together with the new interior design philosophy, the Q6L e-tron is creating a very exclusive and generous space for passengers in the market.

License agreement for parts kits for the NSU Prinz with an Egyptian company 150 years of the traditional brand NSU: Series with classics and one-of-a-kinds from NSU’s model history – Episode 6 It was a rather unusual project, at least from today’s perspective: the NSU from the Nile. In the 1960s and 1970s, under a supply and assembly license agreement, NSU exported parts for the NSU Prinz to Egypt, where the NSU Ramses was produced. Despite being built for 13 years, it remained a mini-series. But the Ramses still caused great excitement and enthusiasm in the land of the pharaohs, where it was associated with the Nile nation’s dream of establishing its own car industry. In episode 6 of the history of NSU, Audi Tradition presents this exotic car that bears the NSU brand in its name. From an agricultural state to a country with its own automotive industry: Egypt was pursuing ambitious economic goals in the early 1960s. As part of a development plan, the socialist state wanted to increase prosperity and reduce its dependence on foreign countries. For example, numerous consumer goods that had previously been imported, such as refrigerators and televisions, were now to be manufactured locally in Egypt. The plan also provided for the creation of an automotive industry: Building cars promised to spell prestige and employment. A small and initially quite a make-shift car plant was built at the foot of the Giza pyramids. Like the Egyptian government’s plans, NSU too was looking for additional revenue streams – so the new opportunity to export parts kits for the Neckarsulm-based company’s successful Prinz model came at the right time. In the spring of 1960, representatives of Egyptian industry arrived in Neckarsulm for talks. The aim was to strike a deal for the supply of chassis and engines for the NSU Prinz to the fledgling Egyptian Automotive Company. Both parties quickly reached an agreement, and in June 1960, NSU delivered the first parts to the country on the Nile.