Search

Marking the beginning of a new chapter for Audi’s premium New Energy Vehicle brand AUDI: the first production model – the AUDI E5 Sportback – made its debut at the Volkswagen Group Media Night ahead of Auto Shanghai 2025. It is set to enter a market that is powering the transformation of the global automotive industry. “With our new China-only brand AUDI, we are continuing to push boundaries,” says Gernot Döllner, Chairman of the Board of Management of AUDI AG. “The E5 Sportback offers the very best qualities of Audi, reimagined for and tailored to customers in China.” “The AUDI E5 Sportback is our first model based on the Advanced Digitized Platform, and it delivers on our brand promise: the best of both worlds. Audi’s DNA and engineering excellence is blended with China’s digital ecosystem and innovations, specifically tailored for our tech-savvy customers,” says Fermín Soneira, CEO of the Audi and SAIC Cooperation Project. The four-door AUDI E5 Sportback is a bold, fully electric fastback with dynamic proportions (length: 4,881 millimeters, width 1,959 millimeters, height 1,478 millimeters). It offers a power output of up to 579 kilowatts and a maximum range of 770 kilometers. Four distinct powertrains offer rear-wheel or quattro drive for a dynamic driving experience, accelerating from 0 to 100 kilometers an hour in 3.4 seconds. Built on the new jointly developed Advanced Digitized Platform, the E5 offers next-generation connected vehicle functionality and over-the-air updates for all vehicle systems. Market introduction will begin in summer 2025. A new era of Audi in China The new brand AUDI – spelled in capital letters, without the four rings – stands for a shared DNA but clear differentiation. It marks the beginning of a new era for the company in China, ensuring rapid response to the evolving demands of the Chinese market.

Tradition unites: for the twelfth time, Audi brings personalization to life at the Italian design fair Perfection in detail: business flagship A6 Avant impresses with an upgraded interior in Baikal Blue and Neodymium Gold New colors and materials for Audi exclusive’s 30th anniversary: “Material Bar” shows the variety of personal design Having set standards in the personalization of premium vehicles since 1995, Audi is celebrating the 30th anniversary of top-level customization this year. For the occasion, Audi exclusive is premiering new colors and materials that give the business flagship A6 Avant a unique character. At Milan Design Week from April 7 to 13, the master of upgrades will unveil a special representative of the luxury model. In addition to the wide range of personalization options made possible by Audi exclusive, exhibitions on aerodynamics and lighting technology provide interesting insights. Your car is an unmistakable expression of your personality – that is the philosophy of Audi exclusive. With countless options for personalization, customers can design their vehicle as a one-of-a-kind model. The highest quality materials and a passion for detail are the foundation of individual luxury. The new A6 Avant impresses with perfect proportions that feature a long wheelbase, large wheels, and sculpted body. At Milan Design Week, Audi exclusive will unveil an upgraded version of the luxury model. The sports seats are finished in a luxurious combination of Baikal Blue and Neodymium Gold with contrasting stitching in Baikal Blue. In combination with the Vanadium applications, the A6 Avant takes elegance and exclusivity to perfection. “Neodymium is a metal that occurs naturally in combination with minerals. Our selection of colors was inspired by this luxurious element,” said Color & Trim Designer Nadine Wolfinger. “Combined with the intense hue of Baikal Blue, the interior takes on a particularly elegant appearance.

Audi and its partners are gearing up to show a total of 19 models at 2025 Auto Shanghai from April 23 to May 2 The new China-only brand AUDI will display its first production model – the AUDI E5 Sportback Four additional debuts: the Audi A6L e-tron, the Audi A5L, the Audi A5L Sportback, and the Audi Q5L Audi CEO Gernot Döllner: “In Shanghai we are going to show that Audi delivers in China too” The Chinese market continues to lead the way in the transition to electric mobility. At 2025 Auto Shanghai, Audi will showcase the offerings that bring the company to the forefront of this trend locally and globally, while building on its strong position in the market for combustion-engine vehicles. Audi CEO Gernot Döllner says: “Last year, we took key steps to secure future success in China together with our joint-venture partners FAW and SAIC. As this important market develops further, our tailored models continue to grow in importance. At 2025 Auto Shanghai we are going to show that Audi delivers in China.” After its own launch and the presentation of its first concept car last year, the new sister brand AUDI is to unveil its first production model in Shanghai – the AUDI E5 Sportback tops the list of debuts. The name describes the models of the new brand: new but shaped by the Audi DNA. It follows the maxim “the best of both worlds”. E is the signifier for fully electric propulsion, the digit 5 marks the mid-size segment. And the Sportback is Audi’s signature coupé design. Brand and car are tailored for a new generation of Chinese customers. Market introduction of the AUDI E5 Sportback is going to start in late summer 2025. Furthermore, Audi is unveiling the Audi A6L e-tron, the Audi A5L, the Audi A5L Sportback, and the Audi Q5L at Auto Shanghai 2025. The A6L e-tron will be made at the new Audi FAW NEV Company production site in Changchun. Construction of the plant was finished in late 2024 with production commencing in December of that year.

The proportions of the new Audi A7 Sportback are an optimal basis for the new Audi design language in the luxury class. The interior also takes up the design language of the prologue studies, which relies on reduction as a stylistic device. The design conveys both sportiness and progressiveness. Exterior design Four numbers circumscribe the sporty character of the new Audi A7 Sportback. It is 4,969 millimeters (16.3 ft) long, has a wheelbase of 2,926 millimeters (9.6 ft) and is 1,908 millimeters (6.3 ft) wide, but just 1,422 millimeters (4.7 ft) high. In all dimensions, the differences to the previous model are just a few millimeters. The Singleframe grille of the new Audi A7 Sportback is wide and low-mounted. All adjacent surfaces and lines emanate from it. The side air inlets in the front skirt emphasize the Gran Turismo’s sporty character. Contours reminiscent of the front splitters on a racing touring car form the bottom edges of the two large inlets. Sharply tensioned lines and tautly curved surfaces characterize the side view of the A7 Sportback. The low-set shoulder line draws the visual focal point downward for more sportiness. The window line, which rises continuously towards the rear, conveys dynamics even when stationary. Powerful contours over the wheel arches further emphasize the sporty appearance. They are a feature of new design language, cite the “blisters” of the Audi Ur-quattro and reference the tradition of technology at Audi. The point of the third side window tapers upwards – a throwback to the Audi 100 Coupé S from 1970. Similar to the predecessor model, the rear of the new Audi A7 Sportback is tapered like a yacht. The rear end is about three centimeters (1.2 in) higher, further improving the aerodynamics. At a speed of 120 km/h (74.6 mph), a spoiler extends from the rear hatch.

The signature of the HD Matrix LED headlights visualizes the Sedan’s high level of technology. In the interior too, the new A6 reinforces the brand claim “Vorsprung durch Technik.” The A6 offers this with the black-panel design on the instrument panel, which creates a flowing transition between display and trim panel. This is the most modern interior in its class at present. The numerous trim variants allow wide-ranging characters to make their mark, from elegant through sporty. Exterior design The new Audi A6 is 4,939 meters (16.2 ft) long, 1,886 meters (6.2 ft) wide and just 1,457 meters (4.8 ft) high. The exterior stands out with its balanced proportions, visually shorter overhangs, athletically taut surfaces, sharply defined edges and striking lines. The Sedan’s Singleframe grille is wider and set down lower than on the predecessor model. It conveys an initial impression of technological expertise. Large, side air inlets with functional air curtains emphasize the Sedan’s sporty character; pronounced contours bring them to a finish lower down. Seen from the side too, the design of the A6 is tauter than before. A contour stretches across the top section of the sheet metal body, which starts as an edge in the hood and ends at the rear as a separating edge. The defining theme on the sides is the quattro sculpture, represented by striking muscles above the wheel arches – a throwback to the blisters of the Audi Ur-quattro. The arched shoulder line runs slightly lower across the doors. In the associated lower section, pronounced sideblades emphasize the dynamic side view. A characteristic domed arch dominates the roofline of the new Audi A6. The C-pillar is much flatter and the entire window line much more dynamic than before. The entire center of the car sits centrally between the axles. At the rear a chrome strip emphasizes the impression of width of the A6 and provides a link between the two rear lights.

The new Audi A7 Sportback is a new style of Gran Turismo, offering systematic digitalization, a dynamic driving experience and a space concept that combines a wide range of customer requirements. The large four-door coupé is the essence of Audi’s new design language. Progressive sportiness: the exterior design The exterior design of the new A7 Sportback emphatically embodies Audi’s new, progressive design language focused on large surfaces, sharp edges and alternating light and shadows. The wide, low Singleframe grille and prominent air inlets express the dynamic character of the Gran Turismo at first glance. With the two optional headlight variants, twelve separate horizontal lighting strips create the lighting signature. Topping the line are the HD Matrix LED headlights with Audi laser light, which can be recognized by the blue marker in the reflector. Viewed from the side, pronounced contours emphasize the large wheels –a reference to Audi’s quattro genes. The sharply dropping roof line dominates the silhouette. The large coupé is 4.97 meters (16.3 ft) long and 1.91 meters (6.3 ft) wide, but just 1.42 meters (4.7 ft) high. Its rear is tapered like a yacht. A spoiler integrated into the long luggage compartment lid extends electrically at 120 km/h (74.6 mph). A light strip connects the rear lights, whose outer rear lights comprise 13 segments each. When the doors are unlocked or closed, dynamic lighting animations in the rear lights and headlights showcase the Audi A7. Reduction as a stylistic device: the interior design The design language in the interior of the new Audi A7 Sportback is reduced and clean. The horizontal lines and sleek instrument panel convey a feeling of airy spaciousness. The center console is inclined toward the driver and underscores the Gran Turismo’s sporty character. In the interior, the cockpit architecture and the MMI monitor merge to form a homogeneous surface.

The luggage compartment lid and the luggage compartment cover are electrically operated as standard. Sensor control for opening and closing the luggage compartment lid is available as an option, and a trailer towing hitch that can be unlocked electrically at the push of a button is also available upon request. Upon request, the RS 4 assists the driver in many situations: more than 30 driver assist systems underline the all-round characteristics of the high-performance Avant. The options are summarized in the “tour” and “city” packages. They include the adaptive cruise assist with stop & go function for automatic distance control, the intersection assist, the lane change warning, or the curb warning. RS 4 Avant customers can choose between eight colors. The Audi exclusive program also includes many more customized paint finishes, for example Nogaro blue, pearl effect. This color already marked the RS 2 Avant as the legendary forefather of all RS models back in 1994.

In 1912, he founded an import company for French race cars from Courbevoie near Paris. During a visit to the site in 1913, a paperweight made of aluminum caught Bentley’s attention. According to Bentley’s idea, this light metal could be used to produce pistons instead of heavy cast iron, which was usual at the time. The idea became a reality – the Bentley piston was born. It was initially installed in World War I aircraft, and straight after the end of the war, in Bentley’s first vehicle, the Experimental Bentley No. 1. At the presentation in 1919, its creator said: “I wanted to build a fast car, a good car, the best in its class.” In the 1920s, Bentley’s 85-horsepower three-liter engines from the brand’s first factory in Cricklewood reached speeds of up to 80 miles per hour, around 129 km/h. They broke various speed and endurance records and became regular protagonists in the famous 24 Hours of Le Mans. In 1924, 1927, 1928, 1929, and 1930, the Bentley Boys won the trophy – and in 1929, they took all four first places. Rescued by the competition and a new start But then the global economic crisis and the harbingers of the next war soon almost drove the company into ruin. Rival Rolls-Royce took over Bentley in 1931 and moved production from Cricklewood to Derby. The factory in Crewe, Bentley’s main site to this day, was built in 1938. Before the war, it manufactured aircraft engines, but in 1946, the first car left the assembly hangar: the Mark V1. The R-Type Continental debuted in 1952, making it the world’s fastest four-seater at the time, with a top speed of 120 miles per hour (approx. 193 km/h).