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Audi Media Days #FutureReady
Audi will start production of its final combustion engine model in 2025. This message underscores the fact that Audi is currently in the most profound transformation in its 112-year history. The focus here is on sustainability, electrification and digitalization. This transformation requires major as well as minor overhauls throughout the company. Not only products and processes are changing, after all; professions, working models and ways of thinking must also adapt.
Media representatives can find out how Audi is preparing for this transformation and how the company views the future at the Audi Media Days #FutureReady.
All the relevant information and press materials can be found here.
Audi grandsphere concept
The private jet for the road – At the IAA 2021, Audi is presenting the Audi grandsphere concept study. Like a first class flight, the 5.35 m (17.6 ft.) long grandsphere sedan combines the luxury of private travel in the greatest of comfort with a comprehensive onboard experience offering. Level 4 automated driving makes new dimensions of freedom possible: in this mode, the interior turns into a spacious sphere of experience without a steering wheel, pedals, or displays. And the front seats become a first class lounge with maximum space, freer views, and access to all the functions of a holistic digital ecosystem that the Audi grandsphere is integrated into.
Audi Media Days #FutureReady Spotlight Corporate and Business
Audi is changing. Constantly. On the Spotlight Corporate & Business, Audi CEO Markus Duesmann, Head of Corporate Strategy Silja Pieh, Head of Digitalization John Newman, and Audi General Secretary Martin Primus will describe how the strategy „Vorsprung 2030“ and its implementation in the future look like, what processes are behind them, and how additional innovations are ensuring „Vorsprung durch Technik“.
Audi Media Days #FutureReady Spotlight Digitization
Audi is creating an ecosystem for electric and autonomous driving. With new physical and digital offerings, the premium brand will enrich the customer experience and meet the growing needs and demands for the mobility of the future. Digitalization offers an opportunity to rethink the automobile and for that reason, it is an essential driver of transformation. The ecosystem around the vehicle makes an essential contribution to networked, sustainable premium mobility. The software unit CARIAD is playing an important role in that.
Audi Media Days #FutureReady Spotlight Sustainability
Audi is on its way to becoming a provider of sustainable mobility and is optimizing all links in its value chain to achieve this. At Spotlight Sustainability, Oliver Hoffmann, Member of the Board of Management for Development, presents the premium manufacturer's ambitious goals, the measures it is taking to achieve these and the brand's progress on the road to transformation. He explains, for example, why Audi is cooperating with energy suppliers.
Audi Media Days #FutureReady Spotlight Corporate Culture
How is Audi organizing its transformation to a digital car company? What competencies will be asked of employees in the future? And how will the organization need to organize itself down the road? All of these questions will be discussed on the Spotlight Corporate Culture.