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Audi Media Days #FutureReady Spotlight Digitization
Digitalization offers tremendous opportunities for Audi and customers of the brand with the four rings – vehicles are becoming increasingly personalized and intelligent; safety and comfort are also getting a boost. At the same time, Audi is systematically digitalizing its value chain, from sales and distribution to production. This is giving rise to new digital services and mobility offerings.
Audi is creating an ecosystem for electric and autonomous driving. With new physical and digital offerings, the premium brand will enrich the customer experience and meet the growing needs and demands for the mobility of the future. Digitalization offers an opportunity to rethink the automobile and for that reason, it is an essential driver of transformation. The ecosystem around the vehicle makes an essential contribution to networked, sustainable premium mobility. The software unit CARIAD is playing an important role in that. It is developing a car operating system for the entire Volkswagen Group and creating the conditions for the next autonomous driving functions. In the meantime, Audi is aggressively developing new business models and sales potential – in retail, in the vehicle, and via innovative mobility services. And not least of all, the internet of things, the new 5G mobile communications standard, and artificial intelligence are making production and logistics processes more efficient. As part of Audi Media Days during IAA MOBILITY 2021, Spotlight Digitalization provided an overview of the core digitalization activities undertaken by the company with the four rings.
Which model will it be? With an internal combustion engine or electric drive system? And what about the exterior – the paint, the wheels? Would you like the S line? Any special preferences for the interior? What about entertainment options and driver assistance systems? Consultations of this kind not only take place at Audi dealers, but also millions of times on Audi websites. According to Michael Kranz, Head of Digital Business & Experience, “our digital platforms offer customers a premium personalized and visual experience.” The online car configurator on audi.de alone received more than two million hits in 2020, and this figure continues to rise year after year. A look at the back end of Audi’s configurator landscape.
Audi is adding 5G mobile communications to production models for the first time. What does the technology offer in combination with the C-V2X wireless standard? What applications can be implemented with the technologies now and in the future? And how is Audi working around the world to continuously improve road safety? This TechFocus provides the answers.
Audi is working at full speed to digitalize its production and, as a result, the working environment in areas such as planning, assembly, logistics, maintenance, and quality assurance at the five production facilities the company operates itself around the world. A number of groundbreaking projects with technologies such as 3D printing, 5G, apps, and virtual reality are already revolutionizing operational processes and creating synergies and new forms of global networking. Read on for an overview.