Controls, displays, infotainment | Audi MediaCenter

Infotainment - Illustration on the topic Infotainment

Audi has developed innovative infotainment systems that impress with features such as the Audi virtual cockpit, augmented reality head-up displays, simple operation, and intelligent voice control. The focus is on comprehensive, seamless connectivity to Audi’s backend while ensuring a personalized user experience and providing the Audi store for apps for access to the most popular apps. Whether through social media portals, music streaming, or online updates, Audi connect lets customers use lots of cloud applications.

MediaInfos

Gaming fun on the go: Audi integrates AirConsole - A game from the AirConsole gaming platform runs on the touch display in an Audi. The driver and passenger smile at each other and each hold a smartphone in their hands. They use the smartphones as controllers...

Technology

06/26/2025

Gaming fun on the go: Audi integrates AirConsole

Audi brings interactive gaming fun directly into the car with the AirConsole gaming platform specially developed for vehicles. Passengers can now play together on the central MMI touch display or on the MMI passenger display in models with that feature. Smartphones are easily connected to the vehicle using a QR code and then serve as controllers. This makes every ride an entertaining experience for the whole family – both during everyday drives or when traveling.

Audi and DAZN bring major-league thrills to your car - Live sport on the MMI touch display: Audi integrates the DAZN app into its new models.

Technology

03/12/2025

Audi and DAZN bring major-league thrills to your car

Featuring UEFA Champions League, the FIFA Club World Cup 2025, American sports like NFL and NBA, and handball and golf: Audi is expanding its Audi Application Store offer to include the DAZN app, bringing the sports streaming service into the vehicle – with Audi as the first automaker ever to do so. Sports fans can experience the content both on the MMI touch display and MMI passenger display. The DAZN app is now available in the new models of the Audi A5, Audi Q5, Audi A6, Audi A6 e-tron, and Audi Q6 e-tron series via the Audi Application Store.

Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT - Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT.

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Technology

06/27/2024

Audi enhances voice control in current and future models with ChatGPT

Audi is implementing the AI-based chatbot ChatGPT via Microsoft Azure OpenAI Service in its infotainment system to enhance its vehicles' voice control capabilities. From July this year, owners of around two million Audi models made since 2021 and equipped with the third-generation modular infotainment system (MIB 3) will be able to interact with their car using natural language and listen to the information they would like to know while driving. New vehicles such as the Q6 e-tron and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant.

Audi integrates store for apps - Audi will bring a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3) from summer 2023.

Technology

03/01/2023

Audi integrates store for apps into various models

As of summer 2023, Audi is bringing a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3). With the embedding of the store, which was jointly developed with Volkswagen subsidiary CARIAD, customers can directly and intuitively access popular third-party apps through the Multimedia Interface (MMI) by means of a data link in the vehicle. The apps selected by the customer can be installed in the MMI system seamlessly – without the need for a detour via a smartphone.

Audi brings VR experience platform to CES 2023 - Audi is the first car manufacturer in the world to bring virtual reality entertainment by holoride to series production.

Using virtual-reality glasses during a drive: Only permitted for passengers in...

Technology

12/15/2022

A showcase becomes a reality: Audi brings VR experience platform to CES 2023

The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas from January 4 to 6, 2023, to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.

Strategic topics

11/02/2022

holoride´s cutting edge in-car entertainment platform launches for select Audi models

holoride, pioneer of extended reality in-vehicle entertainment, today announced the release of its game-changing platform in Germany. Coming to select Audi vehicles* in mid-November, the add-on package combines a high-end VR space with a moving car to create an experience that is like nothing before. Passengers will be whisked off into a variety of games and apps that all use live ride info to bring content to life in a completely new media paradigm, dubbed “Elastic Content.”

Infographic - Audi and 4.screen collaborate to deliver a seamless digital in-car customer experience - Audi and 4.screen collaborate to deliver a seamless digital in-car customer experience

Strategic topics

05/18/2022

Audi and 4.screen collaborate to deliver a seamless digital in-car customer experience

Audi and 4.screen agree on a partnership with the objective of enhancing the future in-car experience. At launch, Audi customers will benefit from even more comprehensive information on points of interest (POI) using real-time data from the Munich-based technology company’s Mobility Experience Cloud (MXC). If desired, they can choose to receive relevant, location-based, personalized offers from selected third-party providers conveniently via the Multi Media Interface (MMI). This is displayed in the familiar Audi MMI style, with the information from the cloud supplementing existing infotainment content.

Press kit

From gaming to live sports: Audi redefines in-car entertainment
With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey.

Strategic topics

07/10/2025

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Images

Gaming fun on the go: Audi integrates AirConsole - The AirConsole gaming platform app and the game Who Wants to Be a Millionaire? run on the front passenger display in an Audi. A person is holding a smartphone in front of the display. They use the smartphone...

Gaming fun on the go: Audi integrates AirConsole - A game from the AirConsole gaming platform runs on the touch display in an Audi. The driver and passenger smile at each other and each hold a smartphone in their hands. They use the smartphones as controllers...

Gaming fun on the go: Audi integrates AirConsole - The AirConsole gaming platform app runs on the touch display in an Audi. The driver and front passenger each hold a smartphone in their hands in front of the display. They use the smartphones as controllers...

Gaming fun on the go: Audi integrates AirConsole - A game from the AirConsole gaming platform runs on the touch display in an Audi. The driver, front passenger, and a person in the back seat each hold a smartphone in front of the display. They use the...

Audi and DAZN bring major-league thrills to your car - Live sport on the MMI touch display: Audi integrates the DAZN app into its new models.

Audi and DAZN bring major-league thrills to your car - Passengers can also watch DAZN content while driving.

Audi A3 Sportback TFSI e - Detail

As of: 01/01/2015

Videos

Audi Q3 SUV – Interior and operating concept – Animation

Audi Q5 – Operation and infotainment – Animation

The interior design of the Audi A6 Avant

Audi S6 Sportback e-tron – Interior technolgies – Animation

Audi S5 Sedan Infotainment Animation

Audi Q6 Sportback e-tron – Operation and infotainment – Animation

As of: 01/01/2015