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Audi and 4.screen collaborate to deliver a seamless digital in-car customer experience
- New cloud technology in the MMI: Audi customers will benefit from more comprehensive, context-related real-time information in the future
- Starting in the fall of 2022: integration into numerous Audi models’ infotainment system, thereby expanding the Audi ecosystem
- Partnership with 4.screen supports systematic advancement of digital business models at Audi
Audi and 4.screen agree on a partnership with the objective of enhancing the future in-car experience. At launch, Audi customers will benefit from even more comprehensive information on points of interest (POI) using real-time data from the Munich-based technology company’s Mobility Experience Cloud (MXC). If desired, they can choose to receive relevant, location-based, personalized offers from selected third-party providers conveniently via the Multi Media Interface (MMI). This is displayed in the familiar Audi MMI style, with the information from the cloud supplementing existing infotainment content.