Controls, displays, infotainment | Audi MediaCenter

Infotainment - Illustration on the topic Infotainment

Audi has developed innovative infotainment systems that impress with features such as the Audi virtual cockpit, augmented reality head-up displays, simple operation, and intelligent voice control. The focus is on comprehensive, seamless connectivity to Audi’s backend while ensuring a personalized user experience and providing the Audi store for apps for access to the most popular apps. Whether through social media portals, music streaming, or online updates, Audi connect lets customers use lots of cloud applications.

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Updates for five Audi model series: more emotion, comfort, and features in store - Audi Q5, Audi A6 e-tron, Audi A5, Audi Q6 e-tron, Audi A6

Technology

11/26/2025

Updates for five Audi model series: more emotion, comfort, and features in store

Audi models based on the Premium Platform Electric (PPE) and Premium Platform Combustion (PPC) will receive a comprehensive hardware and software update at the start of the new model year. New features will be added to the A5, A6, Q5, A6 e-tron, and Q6 e-tron series.

Audi brings Disney+ into the vehicle and enters “the Grid” in the movie “TRON: Ares” - Audi integrates the streaming service Disney+ into its vehicles.

Technology

11/24/2025

Audi brings Disney+ into the vehicle and enters “the Grid” in the movie “TRON: Ares”

Audi and Disney have joined forces to create entertainment experiences both in the car and in the cinema. Audi customers can now experience Disney+ programming directly in the vehicle through onboard streaming technology. Additionally, two Audi models play a role in Disney’s new movie “TRON: Ares,” now playing only in cinemas. From the big screen to in-car displays, the collaboration underscores the commitment of Audi to blending cutting-edge technology and emotional, immersive global experiences to create unforgettable journeys.

Relaunch of the myAudi app - The app becomes a smart companion for drivers of electric vehicles.

Strategic topics

10/22/2025

Relaunch of the myAudi app

Audi is strengthening its digital ecosystem with the relaunch of the myAudi app. Featuring a fresh, clean design across all touchpoints, the app makes accessing Audi’s digital services even smarter and easier. The adaptive AI assistant can access the logbook and help answer technical questions about the car. The integrated digital key is an especially convenient function: your car key is always with you – on your smartphone or smartwatch – so your physical key can stay at home. Popular features like the optimized route planner continue to offer improved service and a better overall user experience.

Harmony in motion: inside the new Audi Q3 - Audi Q3, in-studio interior view, steering wheel with steering wheel control unit

Technology

08/05/2025

Harmony in motion: inside the new Audi Q3

The interior of the new Audi Q3 demonstrates how form and function become one. Premium materials, intelligent technologies, and a customizable lighting and sound concept come together to create a driving experience that engages the senses.

Gaming fun on the go: Audi integrates AirConsole - A game from the AirConsole gaming platform runs on the touch display in an Audi. The driver and passenger smile at each other and each hold a smartphone in their hands. They use the smartphones as controllers...

Technology

06/26/2025

Gaming fun on the go: Audi integrates AirConsole

Audi brings interactive gaming fun directly into the car with the AirConsole gaming platform specially developed for vehicles. Passengers can now play together on the central MMI touch display or on the MMI passenger display in models with that feature. Smartphones are easily connected to the vehicle using a QR code and then serve as controllers. This makes every ride an entertaining experience for the whole family – both during everyday drives or when traveling.

Audi and DAZN bring major-league thrills to your car - Live sport on the MMI touch display: Audi integrates the DAZN app into its new models.

Technology

03/12/2025

Audi and DAZN bring major-league thrills to your car

Featuring UEFA Champions League, the FIFA Club World Cup 2025, American sports like NFL and NBA, and handball and golf: Audi is expanding its Audi Application Store offer to include the DAZN app, bringing the sports streaming service into the vehicle – with Audi as the first automaker ever to do so. Sports fans can experience the content both on the MMI touch display and MMI passenger display. The DAZN app is now available in the new models of the Audi A5, Audi Q5, Audi A6, Audi A6 e-tron, and Audi Q6 e-tron series via the Audi Application Store.

Audi Q4 40 e-tron - Static photo, Colour: Glacier white metallic

Models

02/11/2025

A stronger start in electric mobility: the Audi Q4 40 e-tron

Audi is strengthening the Q4 e-tron series by adding a high-range entry-level variant. The fully electric premium model offers extensive standard equipment, a range of up to 412 kilometers (Sportback: 423 kilometers), and DC charging power of 165 kW. With manual battery preconditioning and predictive maintenance reminders, the Q4 40 e-tron ensures even more convenience and ease in everyday driving. The entry-level model with a 63 kWh battery can be ordered starting mid-February.

Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT - Audi is expanding the Audi assistant voice assistant in the Q6 e-tron with the chatbot ChatGPT.

e-tronquattro22

Technology

06/27/2024

Audi enhances voice control in current and future models with ChatGPT

Audi is implementing the AI-based chatbot ChatGPT via Microsoft Azure OpenAI Service in its infotainment system to enhance its vehicles' voice control capabilities. From July this year, owners of around two million Audi models made since 2021 and equipped with the third-generation modular infotainment system (MIB 3) will be able to interact with their car using natural language and listen to the information they would like to know while driving. New vehicles such as the Q6 e-tron and future models with the E3 1.2 electronics architecture will receive ChatGPT via Cerence Chat Pro as an extension of the Audi assistant.

Audi integrates store for apps - Audi will bring a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3) from summer 2023.

Technology

03/01/2023

Audi integrates store for apps into various models

As of summer 2023, Audi is bringing a store for apps to selected models with the third-generation modular infotainment toolkit (MIB 3). With the embedding of the store, which was jointly developed with Volkswagen subsidiary CARIAD, customers can directly and intuitively access popular third-party apps through the Multimedia Interface (MMI) by means of a data link in the vehicle. The apps selected by the customer can be installed in the MMI system seamlessly – without the need for a detour via a smartphone.

Audi brings VR experience platform to CES 2023 - Audi is the first car manufacturer in the world to bring virtual reality entertainment by holoride to series production.

Using virtual-reality glasses during a drive: Only permitted for passengers in...

Technology

12/15/2022

A showcase becomes a reality: Audi brings VR experience platform to CES 2023

The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas from January 4 to 6, 2023, to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.

Strategic topics

11/02/2022

holoride´s cutting edge in-car entertainment platform launches for select Audi models

holoride, pioneer of extended reality in-vehicle entertainment, today announced the release of its game-changing platform in Germany. Coming to select Audi vehicles* in mid-November, the add-on package combines a high-end VR space with a moving car to create an experience that is like nothing before. Passengers will be whisked off into a variety of games and apps that all use live ride info to bring content to life in a completely new media paradigm, dubbed “Elastic Content.”

Infographic - Audi and 4.screen collaborate to deliver a seamless digital in-car customer experience - Audi and 4.screen collaborate to deliver a seamless digital in-car customer experience

Strategic topics

05/18/2022

Audi and 4.screen collaborate to deliver a seamless digital in-car customer experience

Audi and 4.screen agree on a partnership with the objective of enhancing the future in-car experience. At launch, Audi customers will benefit from even more comprehensive information on points of interest (POI) using real-time data from the Munich-based technology company’s Mobility Experience Cloud (MXC). If desired, they can choose to receive relevant, location-based, personalized offers from selected third-party providers conveniently via the Multi Media Interface (MMI). This is displayed in the familiar Audi MMI style, with the information from the cloud supplementing existing infotainment content.

Press kit

Connectivity and in-car entertainment
With innovative technologies and a modern electronics architecture, Audi is taking digital in-car entertainment and vehicle connectivity to the next level. From gaming and sports streaming to advanced voice control – Audi is transforming the car into an immersive multimedia environment. On top of that, the new Audi Application Store adds even more ways to personalize the journey.

Strategic topics

11/24/2025

Illustration - Audi Technology Portal - Audi Technology Portal

Images

Updates for five Audi model series: more emotion, comfort, and features in store - The infotainment system supports Bluetooth connections for external game controllers, allowing games to be played conveniently on the MMI passenger display.

Audi brings Disney+ into the vehicle and enters “the Grid” in the movie “TRON: Ares” - Audi integrates the streaming service Disney+ into its vehicles.

Audi brings Disney+ into the vehicle and enters “the Grid” in the movie “TRON: Ares” - Audi integrates the streaming service Disney+ into its vehicles.

Relaunch of the myAudi app - The integrated AI assistant helps answer questions from the onboard manual.

Relaunch of the myAudi app - The app becomes a smart companion for drivers of electric vehicles.

Relaunch of the myAudi app - Audi is strengthening its digital ecosystem with the relaunch of the myAudi app.

Relaunch of the myAudi app - Your car key is always with you on your smartphone.

Relaunch of the myAudi app - The redesigned myAudi app connects all touchpoints into a seamless experience.

As of: 01/01/2015

Videos

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The interior design of the Audi A6 Avant

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Audi S6 Sportback e-tron – Interior technolgies – Animation

Audi Q6 Sportback e-tron – Operation and infotainment – Animation

Audi S5 Sedan Infotainment Animation

As of: 01/01/2015