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The course for Audi’s Formula 1 project continues to be set. Following the announcement of the complete takeover of the Sauber Group to accelerate preparations for the brand’s entry into F1, the first driver has now been confirmed: Nico Hülkenberg has signed a multi-year contract with Sauber and will start for the Audi factory team in 2026. He will be driving for Sauber as early as 2025 and accompany the transformation to the factory team, as the Swiss company announced today.

This week, Audi presents its program for the world's largest automotive market with an all-electric booth at Auto China 2024. Read the key statements from AUDI CEO Gernot Döllner on the company’s strategic direction in China, the new factory in Changchun, the China-only Audi Q6L e-tron, and the charging cooperation with Porsche.

The Audi Q6 e-tron series are the first production models on the Premium Platform Electric (PPE), marking the next step in the company's transformation into a provider of premium electric mobility. At the Beijing Auto Show 2024, the brand with the four rings is presenting a tailored variant for the Chinese market - the Audi Q6L e-tron.

At the opening round of the Fanatec GT World Challenge Asia powered by AWS, the FAW Audi Sport Asia Racing Team set an exclamation mark with its first win of the season in difficult weather conditions. The GT4 and TCR models from Audi Sport also won several trophies in the hands of customers.

Audi gives the electrified Q7 and Q8 a facelift with updated battery technology and more efficient driving modes. The exterior design was also reworked as part of the model upgrade and features new front and rear aprons to highlight the strong character of the two models. For the first time, both plug-in hybrids are available with all-wheel steering for an increased degree of safety and comfort. Electromechanical active roll stabilization (eAWS) guarantees even more dynamic handling. Prices start at 85,500 euros (Q7 55 TFSI e) and 92,900 euros (Q8 55 TFSI e).

Audi gives the electrified Q7 and Q8 a facelift with updated battery technology and more efficient driving modes. The exterior design was also reworked as part of the model upgrade and features new front and rear aprons to highlight the strong character of the two models. For the first time, both plug-in hybrids are available with all-wheel steering for an increased degree of safety and comfort. Electromechanical active roll stabilization (eAWS) guarantees even more dynamic handling. Prices start at 85,500 euros (Q7 55 TFSI e) and 92,900 euros (Q8 55 TFSI e).

Sustainability begins in the mind. The Audi Environmental Foundation, the Ferry Porsche Foundation, the Bentley Environmental Foundation and the green start-up everwave are convinced of this. With an innovative educational initiative for schools in Bangkok, the quartet is raising awareness of sustainable action. The program complements the environmental partnership's cleanup activities launched in 2023. The aim is to reduce the inflow of garbage into the Chao Phraya River via its side channels, to permanently clear the water of waste and to establish a stable garbage processing infrastructure around the Thai capital.

Audi established the premium compact segment with the A3 in 1996. The fourth generation of the successful model is now receiving an update that – along with a sportier appearance – includes new design elements and numerous digital offers. Significantly expanded standard equipment increases comfort, selectable daytime running light signatures and flexible subscriptions for functions on demand ensure a high degree of individualization. The A3 allstreet, a distinctive crossover, is a new addition to the portfolio. With its characteristic off-road look, three centimeters more ground clearance than the A3 Sportback and the raised seating position, it offers an SUV-like driving experience and a high level of functionality. The Audi S3 is displaying a new level of driving dynamics: Its more powerful turbocharged four-cylinder engine with 333 PS and 420 Nm combines with the torque splitter, new steering knuckles, and optimized steering for strong performance and agile handling.

Ahead of Auto China 2024 in Beijing, Audi is poised to showcase its strategy and all-electric portfolio for the world’s largest automotive market. With them, the brand with the four rings is strengthening the foundation for continued success in the country. Highlights at the booth include the world premiere of the Audi Q6L e-tron, set to be produced at the new Audi FAW NEV Company factory in Changchun. At Volkswagen’s Group Night and at an Audi press conference on opening day, Audi will also outline its further roadmap for the electric transformation of its offering in China.

The international programs of Audi’s customer teams began with a series of successes in Australia and Europe. In addition, many of the brand’s teams have announced their plans for Asian motorsport and European touring car racing in the 2024 season.