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05/16/22
Ingolstadt
Technology

How Audi’s light digitization is pointing the way toward the future

Audi TechFocus Newsletter #03

Audi urbansphere concept
  • Headlight digitization is blazing new trails in safety, design, and communication
  • Three new functions in Digital Matrix LED headlights that enhance safety and improve the customer experience
  • Digitizing light technology opens up new possibilities and individualization

Safety and customer satisfaction come first at Audi. They are part and parcel of the success of the company with the four rings. In that context, light technology is steadily growing more important and creating a wider range of possibilities and perspectives, from added safety for the driver, to external communication and individualization. Systematic light digitization is making all of this possible. It is particularly visible in the new Audi A8: the forward-looking Digital Matrix LED headlights and digital OLED rear lights raise the customer experience to a whole new level: for the first time in any Audi model, light is completely digitized. The car can be individualized even further through its digital OLED rear lights. The Digital Matrix LED headlights also include three new functions: advanced traffic information, a lane light with direction indicator lights on highways, and an orientation light on country roads. These features not only demonstrate Audi’s “Vorsprung durch Technik,” they also add value.

New number one and number two functions in the Digital Matrix LED: the orientation light on country roads and the lane light with direction indicator lights

New function number three: advanced traffic information

Footage: Digitalized lighting technologies in the Audi A8
Animation: Digital Matrix LED and digital OLED technology in the new Audi A8 L

Additional highlights

Proximity indication in the Audi A8

A look into the future

More information

Spokesperson Audi A4, Audi S4, Audi A5, Audi S5, Audi A5 Cabriolet, Audi S5 Cabriolet, Lighting Technology
Phone +49 841 89 38053
Mobile +49 160 93980732
Spokesperson Audi TT, Audi TT Roadster, Audi TTS, Audi TTS Roadster, Audi TT RS, Audi TT RS Roadster, Design, Quality, Interior (incl. Light), Sound, Passive Safety
Mobile +49 152 57712125
Spokesperson Audi A8, Audi S8, Audi Q7, Audi SQ7, Audi Q8, Audi SQ8, Audi RS Q8, E-Platform Strategy, HPC
Phone +49 841 89 93157
Mobile +49 1525 7715750
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