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06/10/22
Ingolstadt
Company

Audi captures the zeitgeist with this car: first Audi 80 unveiled 50 years ago

Audi captures the zeitgeist with this car: first Audi 80 unveiled 50 years ago
  • 1972: Audi 80 is launched and becomes “Car of the Year”
  • Bestseller in series production: More than 12.5 million B1 to B9 (Audi 80 and Audi A4 models) produced to date
  • Oliver Hoffmann, Head of Technical Development: “The Audi 80 shows that Vorsprung durch Technik is a tradition at Audi”

It establishes the B series, is both a pioneer of innovative technology and a trendsetter, and becomes the first million-seller for the brand with the four rings: the Audi 80. The significance of the compact sedan for Audi and the Volkswagen Group is indisputable – not least because the Audi 80 pioneers the modular design.

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