Credible and responsible conduct is more challenging when familiar paths are abandoned for new ways forward where the guardrails are still missing. The automotive industry is in the midst of a transformation: The automotive industry is facing major challenges today – new drive technologies, business models, customer expectations, advancing digitalization, and climate change, just to name a few. Indeed, each factor taken alone has the disruptive power to fundamentally transform the industry. It is time to assume responsibility. The challenge lies in preserving people’s livelihoods and creating modern jobs to prepare society for the future. But now manufacturers are faced with the task of dealing with all of these issues simultaneously while also facing the uncertainties the transformation means for the future. Integrity has always been the cornerstone that allows Audi to remain viable while providing guardrails for decision-making in uncertain times.Across all organizational levels, Audi lives its shared value system, which provides a foundation for the “Vorsprung 2030” strategy and drives the next stages of development at the company.Integrity and Compliance are decisive coordinates for the company and for each and every Audi employee.
Compliance and integrity
Acting with integrity at Audi – A question of attitude
Trust forms the foundation of every collaboration, both in interpersonal relationships and in the professional world. A company’s reputation, economic success and, above all, the trust of customers in its brands and products depend on whether a company lives up to its social responsibilities. ESG (environmental, social, and governance) provides a framework that makes it possible to compare companies’ commitment to good corporate governance. This framework forms the basis for all decisions at Audi.