The Audi Environmental Foundation is blazing new paths for sustainable action. “We are taking Audi’s DNA to the field of environmental protection,” says Rüdiger Recknagel, Director of the Audi Environmental Foundation. The focal points of the foundation's engagement include supporting what are called Greenovation projects. These employ innovative technologies to further the responsible use of natural resources.
The goal of the Audi Environmental Foundation is to inspire in everyone a passion for the environment, the climate, and environmental protection and to give them concrete ideas of how to pitch in. The foundation wants to sensitize people of every age, build knowledge, and make a social contribution toward a livable future. And its commitment starts on the smallest of scales, for example, by initiating plogging events. Plogging is jogging while picking up trash along the way, before disposing of it properly at the end.
The Audi Environmental Foundation was established on December 1, 2009 as a wholly owned, non-profit subsidiary of AUDI AG, with the goal to strengthen social engagement and environmentalism.