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Tradition Events

Year after year, Audi Tradition presents a wide range of classic cars from its historic collection at many national and international historical events. This allows history to be seen, touched and heard. Spectators adore the classic cars from more than 100 years of the company’s history. A perennial hit with audiences: appearances by Audi’s iconic rally cars from the 1980s.

Recent Press Releases

  • 07/06/18

    Audi Tradition in an Auto Union Silver Arrow at the silver jubilee

    Silver cars on their way to the silver jubilee: the Goodwood Festival of Speed, the world's largest historic motor racing event, celebrates its 25th edition from 12 to 15 July. Audi Tradition is participating in a fitting way with two silver-colored cars from its more than 100 years of history. An Auto Union Type C racing car from 1936 and a 1939 Wanderer Streamline Special will be competing in the event.
  • 02/20/18

    Audi Tradition starts the 2018 festival season

    More than 20 events in the 2018 event season will allow car lovers not only to experience the historical cars of Audi but also to join the brand in celebrating a number of anniversary dates. Among the highlights in the calendar is the 25th Festival of Speed in Britain's Goodwood. There, Audi Tradition will be presenting the Auto Union Type C Silver Arrows (1936). Meanwhile, this year's presence at Classic Days at Schloss Dyck will be all about the 150th birthday of Audi's founding father August Horch. True to tradition, this year's program of events will kick off with the Techno Classica show in Essen (21 to 25 March).
  • 08/18/17

    Audi Sport at the Monterey Car Week

    The Audi R8 Spyder V10 plus (combined fuel consumption in l/100 km: 12.3; combined CO2 emissions in g/km: 287) will be making its debut appearance in the United States this weekend at the Monterey Car Week. Audi Sport is using the occasion to celebrate the long and successful motorsport involvement of the brand with the four rings. Current road and racing models will also be presented.
  • 07/31/17

    Audi Tradition with motor sports classics from three epochs at Schloss Dyck Classic Days

    At this year's Schloss Dyck Classic Days from August 4th to 6th, Audi Tradition is presenting the whole bandwidth of Audi motor sports history. Historic racing cars from a total of three epochs await the approximately 40,000 visitors. On the race track, you can experience the first AUDI AG racing car, the Audi Type C, the legendary Auto Union Type C racing car with its 16 cylinders, and the Audi Sport quattro Rallye. Also, Audi will be exhibiting another icon at the Classic vehicle festival in the Rhineland: the Audi Sport quattro S1 victory car driven by Walter Röhrl to win the Pikes Peak race in the USA in 1987.
  • 06/20/17

    Audi at the Festival of Speed in Goodwood: racing legends meet modern motorsports

    At this year's Festival of Speed in Goodwood, which runs from 29 June to 2 July, Audi Tradition is sending three winning Le Mans cars to southern England. Tom Kristensen will be driving the Audi R8 LMP from the year 2000, with which he brought home Audi's first Le Mans victory. Audi will also be presenting a further two Le Mans cars as part of a special exhibition in honour of the Danish driver. For the first time ever, visitors to the festival will also get the chance to see the Audi Group S mid-engined rally prototype in action, with rally world champion Hannu Mikkola behind the wheel. Completing the vehicle line-up from the brand with the Four Rings will be an Audi RS 5 DTM 2017 as well as an Audi R8 LMS – the current winner of the 24-hour race on the Nürburgring will be driven by Connor De Phillippi.
  • 01/31/17

    Audi Tradition's debut at the AvD-Histo-Monte

    Double premiere for the start of the 2017 season: from 7 to 11 February, Audi Tradition will participate for the first time in the AvD-Histo-Monte, Germany's biggest classic car winter rally. The double world rally champion Walter Röhrl will be piloting an Audi quattro specially adapted for regularity rallies.
  • 07/28/16

    Audi racing legends Stuck, Röhrl and Biela at Classic Days Schloss Dyck

    At this year's Classic Days at Schloss Dyck, Audi Tradition will be presenting three automotive milestones from Audi's motorsports history: the Auto Union Type C (1936), the Audi Sport quattro S1 (1985) and the Audi R8 Le Mans (2000). In two special races on the 6th and 7th of August, racing legends Hans-Joachim Stuck, Walter Röhrl and Frank Biela will take up place behind the wheel of these racing cars. The vehicle fleet from Ingolstadt will also feature the DKW UL 500 and NSU 500 Bullus motorcycles. The classic vehicle festival near to Grevenbroich will take place from the 5th to 7th of August 2016.
  • 07/18/16

    Audi Tradition at the “rally Mecca” in Daun

    Between 21 and 23 July, tens of thousands of fans make the pilgrimage to Daun, the “Mecca” of historical rally sport, to see the legendary cars of the 1980s. Audi Tradition will once again be appearing this year and offering fans of the brand something rather special at the Eifel Rallye Festival: Developed 30 years ago and never raced, the Audi Group S mid-engine rally prototype will take part in a rally event for the first time. What's more, the Audi Sport quattro Rally will be driven by two-time German champion Harald Demuth. The Audi Sport quattro S1, highly regarded in the rally world, completes the Audi Tradition line-up in Daun, Rhineland-Palatinate.
  • 06/14/16

    Audi Tradition celebrates two anniversaries in Goodwood

    At this year’s Goodwood Festival of Speed in Westhampnett, southern England, Audi Tradition will be participating with two historic cars: Nick Mason, the drummer of Pink Floyd, will be driving a reconstructed Auto Union Type C from 1936, while five-time Le Mans champion Frank Biela will be behind the wheel of an Audi V8 quattro DTM. Twenty-five years ago, Biela from Neuss in Germany, won the German Touring Car Masters title in this model. From 24th to 26th June, more than 200,000 spectators are expected to attend the Goodwood Festival of Speed, which is the annual highlight for fans of historic motor sports.
  • 05/02/16

    Spectacular “Audi Late Light Show” to accompany world premiere of new Audi A5 Coupe

    Audi is to present an impressive 3D video mapping light show at the Audi Forum Ingolstadt in advance of the world premiere of the new Audi A5 Coupe. On six consecutive evenings starting on Wednesday, May 25, visitors will be able to enjoy a spectacular light show by the renowned Hungarian group of artists “Maxin10sity.” Everyone is invited to the show – art fans, Audi employees and their families, as well as people from the region and beyond – when the 2,300-square-meter surface of the building on the Audi Piazza is transformed into a unique work of art during the “Audi Late Light Show.” Entry will be free of charge.
  • 03/30/16

    Audi Tradition presents “rarities” at the Techno Classica classic car exhibition

    The Audi Tradition exhibit at this year’s Techno Classica in Essen centers around rarities from the company’s history. The world’s biggest classic car exhibition expects around 190,000 visitors from April 6 to 10. Highlights at the company’s booth are the Audi quattro Spyder and the Audi Avus quattro. The company presented both prototypes for the first time in 1991. Other singular and rarely shown models round out the show. The Audi booth features, for example, the Audi Group S rally prototype with mid-engine and the only existing Audi motorcycle.
  • 03/11/16

    With Audi Tradition on the 2016 classic car tour

    This year Audi Tradition is once again taking part in more than 20 events in Germany and abroad – while also celebrating a few anniversaries. One of the highlights: It was exactly 80 years ago that the Auto Union Type C racing car with Bernd Rosemeyer behind the wheel won the European Grand Prix championship. After a two year hiatus, fans will have another chance to hear and see this unique 16-cylinder racing car live. The Type C will be running in three events in Germany and England.
  • 06/19/15

    Audi Tradition with classic vehicles in Goodwood

    Audi Tradition lines up on the grid at this year’s Goodwood Festival of Speed in southern England with two and four wheels: Nick Mason, the Pink Floyd drummer, is driving an Auto Union Type D twin-supercharger. Ralf Waldmann, former motorcycle world championship runner-up is riding an NSU Sportmax from 1955. An NSU Bullus from 1931 will also be in Goodwood. Around 200,000 spectators are expected at the Festival of Speed between June 26 and 28 – the annual highlight for classic motor-racing fans.
  • 04/10/15

    “The sky’s the limit”: Audi displays convertibles at Techno Classica

    The Audi Tradition exhibit at this year’s Techno Classica in Essen centers around convertibles and roadsters. The world’s biggest classic car show provides the perfect stage for eight automotive treasures from Audi’s history from Wednesday, April 15 to Sunday, April 19. The theme of the exhibit from Ingolstadt is “Nach oben offen” (“The sky’s the limit”) – and is rounded out by three NSU racing motorcycles and an NSU “Renndienst” racing service bus.
  • 02/26/15

    Classic Car Season 2015 with Audi Tradition

    Audi Tradition will be present at more than 20 national and international events and will be celebrating numerous anniversaries this year. 50 years have passed since the Audi was reborn. In 1965, the company with the four rings, then still under the name of Auto Union GmbH, ended its era of two-stroke engines by bringing out a new model with a four-cylinder, four-stroke engine, which it called the Audi. Several of these first Audis after the Second World War will be making their way to the Danube Classic, being held around Ingolstadt.
  • 05/02/14

    Audi Tradition in Monaco with Silver Arrows

    Vintage racing fans are in store for an extraordinary experience when grand eras of racing come to life again in the Principality of Monaco on May 10 and 11. Formula race cars from a variety of eras are pitted against one another in spectacular races as part of the Historic Grand Prix of Monaco. The highlight: Fans will be treated to a special race each day on the world-famous Formula 1 circuit. Audi will be there with a 1936 Auto Union Type C and a 1939 Auto Union Type D. At the wheel of the Type C is Formula 1 and Le Mans icon Jacky Ickx. Driving the Auto Union Type D is Audi Board Member for Development Dr. Ulrich Hackenberg.
  • 03/18/14

    Audi shows real champions at the Techno Classica

    Audi Tradition has assembled a true winning team of race and rally vehicles for this year’s Techno Classica in Essen, Germany, the world’s largest oldtimer show. From March 26 to 30, 2014 the company will have four generations of successful race and rally cars on display, including the Auto Union Type A Silver Arrow from 1934 and the Audi Type C Alpine Rally winner. Also on the stand in Essen is the Audi Rallye quattro A2 that Stig Blomqvist drove to victory in the drivers’ and manufacturers’ rally championships 30 years ago. Other exhibits that have contributed to the company’s motor sport heritage are the R8R Le Mans race car used for Audi’s debut on the Sarthe circuit in 1999, and the winner of the 2013 event, the Audi R18 e-tron quattro.
  • 03/14/14

    A new experience of history with Audi tradition

    Audi Tradition is stepping on the gas for the 2014 season. Car enthusiasts will be able to see the historic vehicles at more than 25 events all over Europe. In Monaco, legendary Formula 1 driver Jacky Ickx will himself be at the wheel when the 1938 Auto Union Silver Arrow Type C from 1938 takes to the roads of the principality. At the Eifel Rallye Festival, Stig Blomqvist is celebrating the 30th anniversary of his World Rally Championship title. This year, Audi Tradition’s presence at the world’s largest classic car exhibition, the “Techno Classica,” puts the emphasis on motorsport: On a stand area of more than 700 square meters (7,535 square feet), historic treasures from the company’s history will be on display.
  • 08/16/13

    Ewald Kluge’s greatest victory

    Every year in the first week of June this small island in the Irish Sea is transformed into a place that motorcycle fans simply must visit. The Tourist Trophy, the toughest motorcycle race in the world, has been held on the Isle of Man since 1907. For 30 years only British riders on British machines won this race, but 75 years ago Ewald Kluge became the first German to break the spell. In his memory, Audi Tradition is taking part in the Classic TT on the Isle of Man from August 23 to 26.
  • 07/08/13

    Audi celebrates three major anniversaries at Goodwood

    At this year’s Festival of Speed, which takes place at Goodwood in the South of England from 12 – 14 July, Audi Tradition will celebrate three major anniversaries. Held for the twentieth time, the Festival is the largest historic motor sport event in the world and attracts 150,000 visitors from all over the world with its “Best of” programme. For this, Audi is shipping over an iconic vehicle, the 1936 Auto Union Type C racing car, and is also celebrating two other milestones in the history of Audi Sport: in 1983, 30 years ago, Hannu Mikkola became the first Audi driver to clinch the World Rally Championship title, at the wheel of the Audi Rallye quattro A2, and 25 years ago Audi Sport took the American TransAm title with the Audi 200 quattro, in the very first year in which it was entered for this race series.
  • 09/11/12

    Audi Tradition in Goodwood: revival of the Silver Arrow era

    In honour of racing legend Bernd Rosemeyer, Audi Tradition is bringing four Auto Union Silver Arrow cars to the Goodwood Revival (September 14 to 16) in the south of England. Over the three days, renowned drivers will be demonstrating the impressive technology of the historic racing cars. Behind the wheel for the demo runs: Formula 1 legend Jacky Ickx, five-time Le Mans winner Frank Biela, and Pink Floyd drummer Nick Mason. Audi Tradition will also be giving the newly acquired Auto Union Type D Dual Compressor its first showing during the Goodwood Revival.
  • 03/21/12

    Walter Röhrl to climb Pikes Peak again

    25 years after Walter Röhrl drifted up Pikes Peak in the Audi Sport quattro S1 and set a record that still stands today, the two greats will be reuniting in 2012. On July 8, Röhrl will be driving in the famous hill climb, also known as the Race to the Clouds, for the second time. Spectators in the U.S. state of Colorado will be able to relive a milestone in the history of Audi Sport when the Rally Driver of the Century takes the wheel of the original Audi Sport quattro S1. Beginning today, Audi Tradition is providing a foretaste of the famous hill climb at Techno Classica, the world’s largest trade show for classic cars, in Essen. Walter Röhrl will also be on hand for an autograph session.
  • 03/09/12

    Historic winners on the Audi stand

    Winning cars from the hillclimb scene are the highlights of the Audi Tradition display at the Techno Classica, the world’s largest classic car show. Visitors will see successful competition cars from four generations, including the Auto Union Type C Silver Arrow (1936) and the Audi Type C Alpine Rally winner dating from 1919. A special highlight is the Audi Sport quattro S1 that legendary rally driver Walter Röhrl took up Pikes Peak 25 years ago in a series of drifts and won the event in a new record time.
  • 02/22/12

    A new experience of history with Audi Tradition

    It’s full throttle for Audi Tradition as the 2012 season gets under way. Car enthusiasts can see its historic vehicles at more than 25 events throughout Europe during the year. In Monaco, legendary Formula 1 driver Jacky Ickx will be at the controls personally to drive the Auto Union Type D Silver Arrow dating from 1938 through the Principality. Nor would the list of events be complete without the Mille Miglia. And this year’s Audi Tradition display at the “Techno Classica” in Essen, the world’s largest historic car show, is twice the size of last year’s: valuable vehicles from the company’s history will be seen on more than 700 square metres of floor space.
  • 06/22/11

    Meeting of legends in Goodwood

    July 1 to 3 are the dates to remember: the Earl of March and Kinrara is inviting enthusiasts again to the Mecca of historic motorsport – the Goodwood Festival of Speed. As in previous years, 150,000 visitors are expected. Very British: tickets have to be bought in advance. Goodwood is a who’s who of motorsport history, where legendary race drivers of the past and their cars come together. Audi Tradition is bringing two Auto Union Silver Arrow cars along, with celebrity drivers: Nick Mason, drummer of the Pink Floyd rock group, and ex-Formula 1 star Hans-Joachim Stuck.
  • 03/25/11

    “Attractive Couples” on the Audi Stand

    Audi Tradition is introducing an unusual idea to mark the start of the classic car season. At the Techno Classica in Essen, which opens its doors from March 30 to April 3, the Audi stand will be based on the motto “Attractive Couples”. Audi Tradition’s display at the world’s biggest classic car show will be entitled “Racing Series”, with five competition vehicles representing various chapters of the company’s motorsport history, each of them matched with its series-production equivalent.

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