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Tradition Events

Year after year, Audi Tradition presents a wide range of classic cars from its historic collection at many national and international historical events. This allows history to be seen, touched and heard. Spectators adore the classic cars from more than 100 years of the company’s history. A perennial hit with audiences: appearances by Audi’s iconic rally cars from the 1980s.

Recent Press Releases

  • 06/14/22

    Audi Tradition shows legendary cars in Berlin

    “AHEAD – Stories of Transformation” – this is the name of the current exhibition at Volkswagen Group’s representative office in Berlin. In it, the Group stages its transformation as a journey through the model history of its brands, spinning out the story to today, with the automotive industry undergoing its greatest transformation to date. Audi Tradition is chipping in three legendary cars, a cutaway model, and a wealth of information to the show, thus putting “Vorsprung durch Technik” on display in Germany’s capital – for example, the lightweight design of the Audi A2 or the engineering expertise that inspired the legendary Audi quattro; the rally version of the latter is also on display in Berlin. 120,000 visitors have already seen the exhibition at the Group’s representative office at Friedrichstrasse 84, Berlin. It is still open daily from 10 AM to 7 PM until the end of 2022; admission is free.
  • 10/14/21

    Travel through time with AudiStream: new online guided tour turns automotive history into an immersive experience

    Users of AudiStream can now discover online highlights from more than 120 years of automotive engineering at Audi. The new “Audi Tradition” live stream puts the spotlight on the company’s history using film footage with historical material. Tour guides will be on hand to lead the online tour and answer questions live.
  • 07/06/18

    Audi Tradition in an Auto Union Silver Arrow at the silver jubilee

    Silver cars on their way to the silver jubilee: the Goodwood Festival of Speed, the world's largest historic motor racing event, celebrates its 25th edition from 12 to 15 July. Audi Tradition is participating in a fitting way with two silver-colored cars from its more than 100 years of history. An Auto Union Type C racing car from 1936 and a 1939 Wanderer Streamline Special will be competing in the event.

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