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03/17/22
Basic Info Sub Page

History

Inauguration of first local Audi gear works in Tianjin. 2017 Market launch of Audi Q7 e-tron (import). Launch of Audi on demand+ in Beijing. 2018 Receipt of two test licenses for highly automated driving (Level 4) in Wuxi and Beijing. Launch of locally manufactured Audi Q2 L. Launch of Audi Q5 with extended wheelbase. World premiere of Audi Q8 in Shenzhen. Inauguration of Q-Factory in Changchun. 2019 World premiere of Audi AI:ME concept at Auto Shanghai. World premiere of China-specific generation of Audi connect. Launch of Audi e-tron (imported). Launch of locally manufactured new Audi Q3. Launch of locally manufactured new Audi A6 L. Launch of locally manufactured Audi Q2 L e-tron. 2020 Delivery of six millionth Audi in China. World premiere of Audi Q5 L Sportback at Beijing Motor Show Start of local production of Audi e-tron. Annual sales exceed 700,000 vehicles for first time. Foundation of Audi FAW NEV Company Ltd. 2021 Launch of two-partner strategy with new partner SAIC and complementary model portfolio to the cooperation with FAW and existing model portfolio. Auto Shanghai 2021: presentation of Audi A6 e-tron concept as foretaste of future e-models based on the Premium Platform Electric (PPE). Delivery of seven millionth Audi customer vehicle in China. Opening of first Audi Urban Showroom with partner SAIC. Start of production of Audi A7 L and Audi Q5 Roadjet e-tron at SAIC location in Anting (Shanghai). Start of production of Audi Q4 e-tron with FAW in Foshan. Demonstration of development testing of Level 4 automated driving on public roads using 5G technology as part of World Internet of Things expo in city of Wuxi in eastern China.
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05/27/20
Press Release

Audi further expands its e-commerce offerings together with retail partners worldwide

Another e-commerce project has meanwhile been launched in Germany: On a new, Group-wide platform, customers will be able to buy new cars around the clock directly from Audi dealer stock. An initial pilot project with one Audi partner is now underway, with additional dealerships to follow successively over the course of the year. “The aim is to offer a complete digital solution that is contactless and available 24/7, and that conveniently covers every step of the car purchasing process from any location: from the purchase using various payment options to registration and personal delivery to the desired location by our Audi partners,” said Martin Wallenborn, Head of Business Development Market Germany at AUDI AG. With respect to financing, the Audi pilot project is first starting with cash purchases. For the medium term, the company is focusing on an end-to-end digital solution for financing and leasing through Audi Bank. The online shop can now be accessed at https://kaufen.audi.de. This solution will also be rolled out successively in other markets worldwide. Audi already started online sales of used cars in Germany in autumn 2017. Around 130 Audi partners offer an average of 4,000 used Audi models online here. This sales channel will be moved to the new online platform by the end of the year. The premium mobility service Audi on demand has also been available completely digitally since last year: Customers in Germany can book their dream Audi online for a period of between one and 28 days at www.audiondemand.de. The digital reservation and purchasing solutions also feature various tools for online service and consultation. With Audi Live Consultation, for example, Audi is further expanding its digital sales business, offering dealers and customers a contactless alternative to visits to a dealership.
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Audi further extends the premium-mobility service ‘Audi on demand’ in Germany
Audi further extends the premium-mobility service ‘Audi on demand’ in Germany
Audi further extends the premium-mobility service ‘Audi on demand’ in Germany
Audi further extends the premium-mobility service ‘Audi on demand’ in Germany
Audi’s sustainable commitment to the Werksviertel quarter in Munich
Audi’s sustainable commitment to the Werksviertel quarter in Munich
Audi’s sustainable commitment to the Werksviertel quarter in Munich
Audi’s sustainable commitment to the Werksviertel quarter in Munich
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11/26/19
Press Release

Audi’s sustainable commitment to the Werksviertel quarter in Munich

Audi will promote electromobility and innovation in the east of Munich Horst Hanschur, head of Sales Strategy at Audi: “The Werksviertel is a diverse, modern, inspiring and sustainable urban quarter. This is how we envision the city of the future.” “Audi on demand” mobility service starts up with electrified models Audi will be the mobility partner of the Werksviertel quarter in Munich and develop innovative concepts for the brand. On the site where the dumpling factories of the Pfanni brand once stood, a modern city quarter is arising. All of its “settlers” – as the residents and companies based there call themselves – share the wish for a sustainable lifestyle. Audi’s commitment is also made in this spirit: the “Audi on demand” mobility service is starting up with electrified models. And the pop-up store that opened yesterday at the heart of the Werksviertel will be a showcase for e-mobility in the company. On top of this, Audi experts for design, e-commerce and mobility services will move into the new building named WERK 12. “The Werksviertel is a diverse, modern and inspiring urban quarter – but above all, it is sustainable. This is how we envision the city of the future. Young urban residents with completely normal everyday mobility requirements are here, and equally B2B customers who are mobile for business reasons. Furthermore, the people of Munich and tourists use the attractive leisure facilities in this new city quarter. In this vibrant creative environment, we will develop innovative concepts for the brand with the start-ups and the settlers,” says Horst Hanschur, head of Sales Strategy and Business Development at Audi. “Here we will consistently make use of electromobility. In this way, many customers will gain their first experience of an electric car through the ‘Audi on demand’ service.” “Audi on demand” is the overarching brand for all mobility services in the company.
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11/11/19
Press Release

Mobility offering expands: large-scale rollout of Audi on demand in Germany

Up to 100 new locations to join network by the end of the year Exclusive service and mobility offering with dealership partners and cooperation partner Sixt Flexible usage period und broad selection of models Whether Hamburg, Munich or Berlin, the service for flexible premium mobility Audi on demand is gaining momentum in Germany with the dealership partners and cooperation partner Sixt. Audi on demand has been available at 15 locations in German dealerships since September and is being gradually expanded. 50 selected Sixt stations, predominantly at airports and train stations, are now part of the Audi on demand network. By the end of the year, the number of German locations will rise to 100, with the rollout in Europe due to follow in stages from 2020. The need for flexible mobility among customers is growing and is set to become increasingly important for the future. Consequently, the Four Rings is embracing a holistic mobility strategy with multiple pillars, allowing it to scale its offering rapidly and to roll out custom products and services. Together with the cooperation partner Sixt the company now covers strategically important key locations such as train stations and airports. There customers can book and pick up their desired Audi model. The dealerships are also addressing the need for long-term mobility of up to a year from their established locations. The quick, simple way to the Audi you want, for the period you want: Prospective customers in Germany select their desired location to pick up the vehicle and the model they want via the new consolidated Audi on demand website and app. One major advantage for customers is that they always get an Audi. Customers can choose from the premium brand’s latest products. The flexible usage period runs from an hour right through to a year.
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09/10/19
Press Release

The Off-Roader of the Future – the Audi AI:TRAIL quattro

Emissions-free driving in the great outdoors Four electric motors and a quattro drive Aicon and friends: Audi bringing all four visionary vehicles to the IAA Audi is completing its quartet of visionary vehicles and will be at IAA 2019 to showcase an electric off-roader for the future of road transport: the Audi AI:TRAIL quattro, a comprehensive concept for sustainable mobility off the beaten track. All four visionary use case vehicles—the Audi Aicon, AI:ME, AI:RACE and AI:TRAIL will be on show together at Audi’s stand in Hall 3 throughout the whole of IAA 2019. The four-seater Audi AI:TRAIL quattro combines the capacity for automated driving with superb off-road capabilities. The glass surrounding the cabin extends all the way to ground level, providing unrivaled all-round visibility. The ample battery capacity ensures sufficient range even away from dense networks of charging stations. The “Trail” part of the name evokes the idea of exploring nature. That is why there are no big screens on board for streaming TV series or videoconferencing; instead, broad glass surfaces provide a clear view of the surroundings. This is how Marc Lichte, Audi’s Head of Design, describes the use case: “With the AI:TRAIL, we are showing an off-road concept with an emissions-free electric drive for an innovative driving experience away from paved roads. Consistent with this, we designed a monolithic basic vehicle body with maximum glazing to create an intense connection to the surroundings. A concept for sustainable mobility on demand.” Audi’s visionary vehicles The Audi AI:TRAIL quattro is the fourth entrant in the series of concept cars with electric drive systems, which began with the presentation of the Audi Aicon at the 2017 iteration of the IAA. Following this luxury-class vehicle very much intended for highly automated long-distance driving, an emissions-free monoposto designed for the race track, the Audi PB18 e-tron, made its debut in Pebble Beach in 2018.
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05/23/19
Press Release

“Consistently Audi”: Board of Management presents corporate realignment to shareholders

For Audi Sport’s business with high-performance models, the company plans a significant increase in sales volumes and earnings. “A prerequisite for the success of our strategic realignment is that we position Audi in a structurally efficient manner and lead it back to financial top performance. Already in 2018, we established a clearly defined program for this in the form of the Audi Transformation Plan,” says Alexander Seitz, Member of the Board of Management for Finance, China and Legal Affairs. “Recent months have shown that our measures are taking effect and that we can at least partially offset the current extraordinarily high adverse factors. We will build on this in a highly disciplined manner, because our environment and future course will continue to challenge us enormously.” Following the successful launch of the Transformation Plan, Audi has increased the program’s target to a total of €15 billion between 2018 and 2022. In recent months, the Audi Board of Management has initiated the company’s organizational enhancement; the transformation process has begun in all divisions. The aim is to streamline structures and processes, align them to key areas and increase the speed of implementation. The Integrity, Compliance, Risk Management department now reports directly to the Chairman of the Board of Management. With the establishment of an international customer advisory committee, intended to be closely involved in the product development process, Audi is strengthening its focus on customer-relevant offerings throughout the entire company. Audi will increasingly accelerate innovations with high customer relevance through strategically attractive partnerships. The Four Rings plan to significantly expand the “Audi on demand” flexible premium mobility service in a far-reaching cooperation with mobility service provider SIXT.
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05/13/19
Press Release

Audi on demand in Mallorca: mobility service expands in Spain

An exclusive concierge service can deliver the booked Audi within an extensive area from Palma de Mallorca airport in the east to Andratx in the west (a 30-minute drive) and will retrieve it again at the end of the trip. Customers can of course also pick up the desired model themselves at the Audi Center Palma (Camí Vell de Bunyola, 19, 07009 Palma). The service thus follows the example set in Barcelona, where an Audi on demand location integrated into a dealership on the mainland opened at the beginning of the year. Audi is promoting the rollout of Audi on demand together with dealers and has planned to open more European locations with Audi partners in 2019.
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04/15/19
Press Release

Mobility for Megacities: Audi AI:ME

Users can take selfies on board and share them in social networks. They can access the entire Internet for the purposes of entertainment, research, and service. Users can order food on the way and make a quick, automated stop at a restaurant to have it delivered to the car, and then enjoy their meal in the vehicle on their way home. The connection between the user’s home network and the Audi AI:ME even allows users to continue watching a movie using the VR goggles in the car, picking up where they left off at home. On their way home from work, they can close their eyes, enjoy the silence on board, and relax. The Audi AI:ME becomes a fixed point in its user’s personal digital biotope. The tedious daily journey from A to B turns into an enjoyable ride with free time. After they have arrived at their destination, the users can get out of the car, relaxed and in good spirits, and do not even have to look for a parking spot or charging station. The Audi AI:ME will find its own way back to the depot. “Audi on demand” is available in metropolises on several continents and is already the perfect example of the future expansion of Audi’s offer into a global mobility service provider. With the simultaneous expansion and specialization of the vehicle fleet, this program will become even more attractive to customers with high demands in the future. The premium vehicle offer itself and the digital integration of the automobile and living environment will give the Audi brand a head start in this segment, too: Vorsprung durch Technik. Additional information is available at the Audi Mediacenter www.audi-mediacenter.com/en/presskits/auto-shanghai-2019-11452. What's behind the concept of Audi AI:ME from the designer's perspective you can learn on https://www.audi.com/de/experience-audi/models-and-technology/concept-cars/audi-aime.html
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© 2022 by AUDI AG. All rights reserved.

The indicated consumption and emissions values were determined according to the legally specified measuring methods. Since September 1, 2017, type approval for certain new vehicles has been performed in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Since September 1, 2018, the WLTP has gradually replaced the New European Driving Cycle (NEDC). Due to the more realistic test conditions, the consumption and CO2 emission values measured are in many cases higher than the values measured according to the NEDC. Additional information about the differences between WLTP and NEDC is available at www.audi.de/wltp.

At the moment, it is still mandatory to communicate the NEDC values. In the case of new vehicles for which type approval was performed using WLTP, the NEDC values are derived from the WLTP values. WLTP values can be provided voluntarily until their use becomes mandatory. If NEDC values are indicated as a range, they do not refer to one, specific vehicle and are not an integral element of the offer. They are provided only for the purpose of comparison between the various vehicle types. Additional equipment and accessories (attachment parts, tire size, etc.) can change relevant vehicle parameters, such as weight, rolling resistance and aerodynamics and, like weather and traffic conditions as well as individual driving style, influence a vehicle’s electric power consumption, CO2 emissions and performance figures.

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).

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