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Up to 100 new locations to join network by the end of the year Exclusive service and mobility offering with dealership partners and cooperation partner Sixt Flexible usage period und broad selection of models Whether Hamburg, Munich or Berlin, the service for flexible premium mobility Audi on demand is gaining momentum in Germany with the dealership partners and cooperation partner Sixt. Audi on demand has been available at 15 locations in German dealerships since September and is being gradually expanded. 50 selected Sixt stations, predominantly at airports and train stations, are now part of the Audi on demand network. By the end of the year, the number of German locations will rise to 100, with the rollout in Europe due to follow in stages from 2020. The need for flexible mobility among customers is growing and is set to become increasingly important for the future. Consequently, the Four Rings is embracing a holistic mobility strategy with multiple pillars, allowing it to scale its offering rapidly and to roll out custom products and services. Together with the cooperation partner Sixt the company now covers strategically important key locations such as train stations and airports. There customers can book and pick up their desired Audi model. The dealerships are also addressing the need for long-term mobility of up to a year from their established locations. The quick, simple way to the Audi you want, for the period you want: Prospective customers in Germany select their desired location to pick up the vehicle and the model they want via the new consolidated Audi on demand website and app. One major advantage for customers is that they always get an Audi. Customers can choose from the premium brand’s latest products. The flexible usage period runs from an hour right through to a year.

from Audi dealer stock. An initial pilot project with one Audi partner is now underway, with additional dealerships to follow successively over the course of the year. “The aim is to offer a complete digital solution that is contactless and available 24/7, and that conveniently covers every step of the car purchasing process from any location: from the purchase using various payment options to registration and personal delivery to the desired location by our Audi partners,” said Martin Wallenborn, Head of Business Development Market Germany at AUDI AG. With respect to financing, the Audi pilot project is first starting with cash purchases. For the medium term, the company is focusing on an end-to-end digital solution for financing and leasing through Audi Bank. The online shop can now be accessed at https://kaufen.audi.de. This solution will also be rolled out successively in other markets worldwide. Audi already started online sales of used cars in Germany in autumn 2017. Around 130 Audi partners offer an average of 4,000 used Audi models online here. This sales channel will be moved to the new online platform by the end of the year. The premium mobility service Audi on demand has also been available completely digitally since last year: Customers in Germany can book their dream Audi online for a period of between one and 28 days at www.audiondemand.de. The digital reservation and purchasing solutions also feature various tools for online service and consultation. With Audi Live Consultation, for example, Audi is further expanding its digital sales business, offering dealers and customers a contactless alternative to visits to a dealership. The application connects sales and service staff with customers and potential Audi buyers with the use of data glasses, which enables individual meetings to take place directly at and inside the car, regardless of location. Audi also recently started answering questions about its vehicles’ equipment details by using video

1988 On August 13, AUDI AG and First Automotive Works (FAW) signed the contracts for the production of the Audi 100 under license in Changchun. Assembly of the Audi 100 from imported component kits at the FAW plant begins and a customer service organization is established. 1995 Audi becomes a ten-percent stakeholder in the FAW-Volkswagen joint venture established in 1991. Volkswagen holds 30 percent, FAW 60 percent. 1996 The joint venture begins production of the Audi 200 (an updated Audi 100 with a V6 engine). 1999 Production of the Audi A6 in China begins. The model features an extended wheelbase and was developed especially for China. 2003 Market launch of the Audi A4 produced in Changchun. 2005 Market launch of the next Audi A6 generation. The long-wheelbase version produced in China bears the new name Audi A6 L. 2006 Establishment of the Audi Sales Division (ASD) as an independent Marketing and Sales department within the FAW-Volkswagen joint venture. 2009 Market launch of the Audi A4 L, the first long-wheelbase version of a premium car in the upper-midsize class. Establishment of Audi China as a fully-owned subsidiary of AUDI AG in Beijing. 2010 Market launch of the Audi Q5 produced in Changchun. In October, Audi and FAW celebrate the delivery of the one-millionth Audi in China. 2012 Market introduction of the new Audi A6 L. 2013 Opening of Audi City Beijing and Audi China R&D. Market launch of the Audi Q3 produced in Changchun. 25 years of Audi in China. Delivery of the two-millionth Audi in China. 2014 Market launch of the Audi A3 Sportback and Audi A3 Sedan produced in Foshan. 2015 Delivery of the three-millionth Audi in China. The e-tron era begins in China with the imported Audi A3 e-tron. Audi keynote at the first CES Asia in Shanghai. 2016 Market launch of the new Audi A4 L. First China brand summit in Shanghai. Start of production of the first locally produced PHEV model, the Audi A6L e-tron. Inauguration of the first local Audi transmission plant in Tianjin. 2017 Market launch of the Audi Q7 e-tron (import). Launch of Audi on demand+ in Beijing. 2018 Award of two test licenses for Level 4 highly automated driving in Wuxi and Beijing. Launch of the locally produced Audi Q2 L. Launch of the Audi Q5 with extended wheelbase. World premiere of the Audi Q8 in Shenzhen. Inauguration of the Q factory in Changchun. 2019 World Premiere of Audi AI:ME concept at Shanghai Motorshow World Premiere of the next generation of Audi connect at CES Asia Shanghai Launch of Audi e-tron (imported ) Launch of the locally produced new Audi Q3 Launch of the locally produced new Audi A6 L Launch of the locally produced Audi Q2 L e-tron

the A3 Sedan in the same year. Besides car production, the branch also has production facilities for high-voltage batteries. The batteries from Qingdao electrify the VW eBora as well as the Q2 L e-tron. Audi Sales and Marketing Audi vehicles are sold in China through an exclusive dealer network. Sales operations are managed by the Audi Sales Division (ASD) at FAW-Volkswagen and encompass over 530 dealerships in over 200 cities. In addition to the locally produced models Audi A6 L, Audi A6 L TFSI, Audi A4 L, Audi Q3, Adui Q3 Sportback, Audi Q5 L, Audi A3 Sportback, Audi A3 Sedan, Audi Q2 L and Audi Q2 L e-tron, 33 models are available in China as imported cars. As one of the premium market leaders, Audi continues to set standards for customer satisfaction and was once again the best premium brand according to the J.D. Power Customer Service Index (CSI) in 2019. The 2019 J.D. Power study “Sales Satisfaction Index (SSI)” confirmed Audi as the test winner for the seventh consecutive year. As in the preceding years, Audi once again conducted extensive training and qualification measures in 2019 to guarantee the high level of customer advice and service of a premium manufacturer. More than 20,000 retail employees took part in classic face-to-face training. Audi also provides employees of the Chinese dealerships with access to an innovative e-learning platform available at any time on WeChat and on special training apps. Live broadcasts of the training sessions over WeChat enhance the efficiency of the training measures and increase participation rates. The Audi Sales Division operates the world’s two largest Audi Training Centers in Beijing and the western Chinese city of Chengdu. The Audi Retail Consulting (ARC) team and the Audi Sales Division have offered the Chinese dealer network a targeted coaching program in results and competence development. The program promotes the individual and long-term development of the Audi dealers. In 2017 Audi introduced Audi on demand+, a

Audi will promote electromobility and innovation in the east of Munich Horst Hanschur, head of Sales Strategy at Audi: “The Werksviertel is a diverse, modern, inspiring and sustainable urban quarter. This is how we envision the city of the future.” “Audi on demand” mobility service starts up with electrified models Audi will be the mobility partner of the Werksviertel quarter in Munich and develop innovative concepts for the brand. On the site where the dumpling factories of the Pfanni brand once stood, a modern city quarter is arising. All of its “settlers” – as the residents and companies based there call themselves – share the wish for a sustainable lifestyle. Audi’s commitment is also made in this spirit: the “Audi on demand” mobility service is starting up with electrified models. And the pop-up store that opened yesterday at the heart of the Werksviertel will be a showcase for e-mobility in the company. On top of this, Audi experts for design, e-commerce and mobility services will move into the new building named WERK 12. “The Werksviertel is a diverse, modern and inspiring urban quarter – but above all, it is sustainable. This is how we envision the city of the future. Young urban residents with completely normal everyday mobility requirements are here, and equally B2B customers who are mobile for business reasons. Furthermore, the people of Munich and tourists use the attractive leisure facilities in this new city quarter. In this vibrant creative environment, we will develop innovative concepts for the brand with the start-ups and the settlers,” says Horst Hanschur, head of Sales Strategy and Business Development at Audi. “Here we will consistently make use of electromobility. In this way, many customers will gain their first experience of an electric car through the ‘Audi on demand’ service.” “Audi on demand” is the overarching brand for all mobility services in the company. In the future it will offer short-term hire, subscription models and long-term

Exclusive service and mobility program Audi on demand offered for the first time on a Mediterranean island Fleet of premium high-performance cars with optional concierge service for delivery and pick-up Just in time for the start of the summer season, the premium mobility service Audi on demand has also been relaunched on the popular vacation island of Mallorca. A selection of exclusive, sporty R and RS models is available for users of the service. Audi Center Palma functions as the business partner. With this, Audi is not only pushing ahead with the integration of the mobility concept within the dealerships but also is expanding its international network with an additional European location. With the worldwide Audi on demand service, interested customers can easily book the Audi they desire online. Users now have access to all European locations with just one login. Sporty models like the R8 Spyder (combined fuel consumption: 12.9 l/100 km [18.2 US mpg]; combined CO₂ emissions: 293 g/km [471.5 g/mi]), RS 4 Avant (combined fuel consumption: 8.8 l/100 km [26.7 US mpg]; combined CO₂ emissions: 200 - 199 g/km [321.9 - 320.3 g/mi]) or the RS 5 Coupé (combined fuel consumption: 9.1 - 9.0 l/100 km [25.8 - 26.1 US mpg]; combined CO₂ emissions: 206 g/km [331.5 g/mi]) with extensive equipment and the latest technical innovations are available at the newest destination, the popular vacation island of Mallorca. The complete rate includes an all-inclusive service package with comprehensive insurance coverage (incl. excess), and 500 kilometers (310.7 miles) per day free. The models can be booked via www.es.audiondemand.com/mallorca for a period ranging from just one hour to 28 days, making them suitable for vacationers and locals as well as for business travelers. An exclusive concierge service can deliver the booked Audi within an extensive area from Palma de Mallorca airport in the east to Andratx in the west (a 30-minute drive) and will retrieve it again at the end of the trip. Customers can of course also pick up the desired model themselves at the Audi Center Palma (Camí Vell de Bunyola, 19, 07009 Palma). The service thus follows the example set in Barcelona, where an Audi on demand location integrated into a dealership on the mainland opened at the beginning of the year. Audi is promoting the rollout of Audi on demand together with dealers and has planned to open more European locations with Audi partners in 2019.

a new name in time for IAA 2019, gaining the shared “AI” prefix to indicate that it, too, is part of the family. It is now known as the AI:RACE, which leaves no illusions as to the purpose of the electric sports car. The third in the series, the Audi AI:ME—introduced at the 2019 Auto Shanghai show—is an autonomous city car aimed at megacities all over the world. It allows its passengers to stop worrying about the stop-and-go traffic that is inevitable in urban areas, offering them perfect connectivity and a comprehensive range of infotainment services, helping them to spend their time in the vehicle as usefully and as relaxed as possible. Finally, with the AI:TRAIL, Audi is now opening up the potential applications for its visionary vehicles to include off-road terrain. The car is equipped with four electric motors, systems for assisted and automated driving and—typically for Audi—quattro permanent all-wheel drive. The Aicon, AI:ME, AI:RACE and AI:TRAIL are united by more than just the concept of sustainable drive systems and a body line that will run far into the future. They also embody an entirely new mobility concept for the brand with the four rings. Unlike the cars of the present, such vehicles will no longer have to compromise between a wide range of uses and scenarios. Instead, it will be possible to design tomorrow’s cars for much more specific use cases. In the future, customers will be able to order any of these specialist Audi models from an Audi on demand vehicle pool to suit their personal preferences and requirements and to lease them for a limited period. In the process, they will not have to miss out on the high level of customization that is taken for granted in the premium segment nowadays. That is because it will be possible for all the user’s available data and preferences to be taken into account in the process of configuring and equipping the vehicle for lease. Customers who book a vehicle will then not only get their desired vehicle but also

Aicon, AI:ME, AI:RACE and AI:TRAIL – four showcars that embody an entirely new mobility concept. Head of Design, Marc Lichte, explains the background and use cases of these studies